Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Hypebeast
Location: Shanghai, China
Job Type: Full-time
Category: Creative Operations / Marketing Operations
Date Posted: August 19, 2025
Experience Level: Junior to Mid-Level (0-2 years)
Remote Status: On-site

🚀 Role Summary

• This role is crucial for executing creative projects within Hypebeast's Hypemaker agency, focusing on visual asset creation and brand consistency across various digital platforms.
• The Graphic Designer will be responsible for managing design projects from conception through to final delivery, ensuring high-quality output and adherence to project timelines.
• A key aspect of this position involves collaborating with multidisciplinary teams, including videographers and photographers, to bring creative concepts to life.
• The role requires a strong understanding of design principles, digital mediums, and an ability to translate creative briefs into compelling visual solutions that align with Hypebeast's unique aesthetic.

📝 Enhancement Note: Given the company's focus on fashion and lifestyle, and the explicit mention of "Hypebeast's aesthetics and branding," this role is positioned within a creative operations function that supports marketing and brand initiatives. The emphasis on project management and cross-functional collaboration suggests a need for strong organizational and communication skills, typical of operations roles supporting creative teams.

📈 Primary Responsibilities

• Oversee the complete project lifecycle for design assets, from initial planning and concept development through to execution and final delivery.
• Develop and manage the execution of visual assets, including typography, logos, icons, and interfaces, ensuring consistency across multiple digital platforms and campaigns.
• Analyze and understand the unique design challenges presented by individual projects, proactively proposing creative and effective solutions.
• Foster open collaboration with diverse disciplines and internal teams, ensuring the production of high-standard finished work in a timely and cost-effective manner.
• Identify and resolve design problems with innovative solutions for websites, applications, digital activations, and other digital mediums, demonstrating a strong grasp of interactive design principles.
• Create and produce interactive design solutions that engage target audiences and enhance user experience.
• Demonstrate strong self-motivation and a hardworking attitude, with the ability to work both independently and efficiently within a team environment.
• Maintain a superior knowledge of the latest design technologies, software, and industry trends to inform creative output and process improvements.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. The emphasis on "managing the project from planning, design, execution and delivery" and "timely and cost-effective manner" points to an operations-focused approach within a creative context. Collaboration with "videographer and photographer on execution" suggests involvement in production operations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Graphic Design, or a related field, or equivalent professional experience demonstrating a strong foundation in design principles.

Experience:

• Minimum of 1+ years of experience within an advertising agency environment, with a proven track record of managing and delivering creative projects.
• Experience working with fashion industry clients or a strong understanding of fashion aesthetics is considered a significant advantage for this role.

Required Skills:

• Exceptional portfolio showcasing a range of advertising designs across ATL (Above The Line) and digital campaigns, demonstrating creative problem-solving and execution capabilities.
• Proficiency in essential design applications, including Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, for asset creation and campaign development.
• Ability to develop visual direction and conceptualize creative strategies for advertising campaigns, demonstrating a strategic approach to design.
• Strong understanding of street culture, fashion trends, and Hypebeast's specific aesthetics and brand identity, ensuring alignment with the company's market position.
• Proven ability to collaborate effectively with videographers and photographers to ensure cohesive asset execution.
• Excellent problem-solving skills with a focus on delivering innovative solutions for digital mediums.

Preferred Skills:

• Knowledge and experience with motion graphics applications, such as Adobe After Effects, for dynamic content creation.
• Familiarity with 3D design applications, such as Cinema4D, to enhance visual storytelling and asset production.

📝 Enhancement Note: The requirement for an "exceptional portfolio of advertising designs cross ATL and digital campaigns" and experience in the "fashion industry" is key for operations candidates to understand the expected output quality and industry context. The proficiency in Adobe Suite is standard, but the preference for motion graphics and 3D design indicates a modern, multi-faceted creative operations environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates a progression from concept to final execution for a variety of advertising and digital campaigns.
• Showcase specific examples of how design solutions addressed project objectives and client briefs, highlighting problem-solving capabilities.
• Include case studies that detail the design process, from initial research and ideation to final asset delivery, emphasizing workflow efficiency.
• Quantify impact where possible, such as engagement metrics or campaign performance uplift attributed to design contributions.
• Ensure the portfolio reflects an understanding of Hypebeast's brand voice and aesthetic, demonstrating an ability to adapt to specific brand guidelines.

Process Documentation:

• Ability to articulate the design process used for key portfolio pieces, including project planning, asset creation workflows, and collaboration touchpoints.
• Demonstrate an understanding of iterative design processes and how feedback was incorporated to refine creative outputs.
• Showcase familiarity with project management methodologies as applied to creative workflows, ensuring timely delivery and resource management.

📝 Enhancement Note: For a creative operations role like this, the portfolio is paramount. It's not just about the final visuals, but the underlying process. Candidates should be prepared to walk through their workflow, illustrating how they manage projects, collaborate, and ensure quality and efficiency, aligning with operations best practices.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 0-2 years of experience in Shanghai, China, the estimated annual salary range is ¥100,000 - ¥180,000 CNY. This range considers the cost of living in Shanghai, the agency's reputation, and the specialized skills required, particularly an understanding of fashion and street culture.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.
• Paid time off, including annual leave, sick leave, and public holidays.
• Professional development opportunities, such as workshops, training sessions, and potential for attending design conferences.
• Opportunities to work with high-profile clients in the fashion and lifestyle industries.
• Exposure to a dynamic and fast-paced creative agency environment.
• Potential for career advancement within Hypebeast's creative teams.

Working Hours:

• Standard full-time working hours, typically Monday to Friday, approximately 9 AM to 6 PM, with a focus on project delivery and team collaboration. Flexibility may be required during peak project periods or for specific campaign launches.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in Shanghai and adjusted for the specific industry and company prestige. Benefits are standard for full-time positions in multinational creative agencies, with an emphasis on professional growth relevant to a design career.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Publishing, with a strong focus on Fashion, Lifestyle, and Culture. Hypebeast is a leading global media company that influences trends and serves as a platform for contemporary culture. Company Size: Hypebeast is a significant global organization, with its agency arm, Hypemaker, operating as a full-service creative agency. The company size suggests a structured environment with opportunities for professional growth and exposure to diverse projects. Founded: Hypebeast was founded in 2005, establishing itself as a prominent voice in fashion and youth culture. This long history provides a foundation of industry knowledge and brand authority.

Team Structure:

• The Graphic Designer will likely be part of the Hypemaker creative agency team, which is a specialized division within Hypebeast.
• The team structure is expected to be project-based, with designers working under creative directors and art directors, collaborating closely with project managers and account teams.
• Cross-functional collaboration is essential, involving close interaction with copywriters, strategists, videographers, photographers, and digital producers to deliver integrated campaigns.

Methodology:

• Hypemaker's methodology emphasizes a holistic approach, covering research, strategy, ideation, and execution, aiming to empower brands through powerful stories and compelling visuals.
• Data analysis and insights are likely used to inform creative strategy and measure campaign effectiveness, though the primary focus for this role is creative execution and problem-solving.
• Workflow planning and optimization are critical for managing multiple projects simultaneously, ensuring efficient resource allocation and timely delivery.
• Automation and efficiency practices are likely employed within the design process to streamline asset creation and iteration.

Company Website: https://hypebeast.com/ and likely a dedicated Hypemaker agency site.

📝 Enhancement Note: Understanding Hypebeast's core business in fashion and culture is vital for this role. The "Hypemaker" agency context implies a client-service model, where operational efficiency and client satisfaction are key drivers, alongside creative excellence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Junior to Mid-Level (0-2 years experience). It serves as an entry point into the creative operations and design execution functions within a leading global media and creative agency. Reporting Structure: The Graphic Designer will likely report to a Senior Graphic Designer, Art Director, or Creative Director within the Hypemaker agency. They will also collaborate closely with Project Managers and potentially account managers. Operations Impact: The Graphic Designer's work directly impacts the visual output and brand perception of Hypebeast's clients. Effective design execution, adherence to brand guidelines, and timely delivery contribute to client satisfaction, project success, and ultimately, the agency's reputation and revenue.

Growth Opportunities:

• Skill Advancement: Develop advanced proficiency in design software, explore motion graphics and 3D design, and gain experience in art direction and campaign conceptualization.
• Specialization: Potentially specialize in specific design areas such as digital design, branding, or interactive experiences, aligning with client needs and personal interests.
• Leadership Potential: Progress to Senior Graphic Designer roles, Art Director positions, or even Creative Director roles with demonstrated leadership, strategic thinking, and project management capabilities.
• Cross-functional Exposure: Gain exposure to marketing strategy, content creation, and client management through close collaboration with other departments.

📝 Enhancement Note: Career growth in this context involves not just artistic development but also the refinement of operational skills like project management, client communication, and process adherence, which are essential for advancing into more senior or leadership roles within creative operations.

🌐 Work Environment

Office Type: The role is based in Shanghai, China, indicating an on-site work environment within a creative agency office. This setting is typically dynamic, collaborative, and fast-paced. Office Location(s): Shanghai, China. Specific details about office accessibility or amenities would need to be confirmed.

Workspace Context:

• The workspace is expected to be an open-plan or shared studio environment designed to foster collaboration and idea sharing among creative professionals.
• Access to industry-standard design software and hardware, including powerful workstations and relevant Adobe Creative Suite licenses, will be provided.
• Opportunities for direct interaction with team members, including senior designers, art directors, and project managers, to facilitate learning and problem-solving.

Work Schedule:

• The standard work schedule is full-time, Monday to Friday. However, the nature of agency work often requires flexibility to meet project deadlines, campaign launches, and client needs, which might involve occasional extended hours or weekend work during critical periods.

📝 Enhancement Note: The on-site requirement in Shanghai emphasizes the importance of a collaborative physical environment for creative brainstorming and project execution, typical of agency settings where spontaneous interaction drives innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, cover letter, portfolio, and expected salary to assess qualifications and cultural fit.
• Portfolio Presentation: A detailed walkthrough of the candidate's portfolio, focusing on specific projects, design process, problem-solving approaches, and collaboration experiences. Be prepared to discuss the "why" behind your design choices.
• Skills Assessment/Design Challenge: Candidates may be given a practical design task or case study simulating a real-world project to evaluate their creative thinking, technical skills, and ability to meet deadlines under pressure.
• Team/Manager Interviews: Meetings with potential team members and hiring managers to assess collaboration style, communication skills, understanding of Hypebeast's brand, and overall fit within the agency culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase a range of skills and campaign types (ATL, digital, fashion-related if possible).
• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, solutions implemented, and the final outcome or impact.
• Highlight Operations: Emphasize how you managed your time, collaborated with others (videographers, photographers), and ensured efficient delivery of assets.
• Showcase Brand Understanding: Demonstrate how your designs align with Hypebeast's aesthetic and the specific client's brand guidelines.
• Be Prepared for Questions: Anticipate questions about your creative process, tool proficiency, problem-solving methods, and how you handle feedback.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge brief, identifying key objectives, target audience, and constraints.
• Time Management: Allocate your time effectively across research, ideation, execution, and presentation.
• Process Articulation: Be ready to explain your thought process and the steps you took to arrive at your solution, even if the final output is not fully polished.
• Visual Communication: Present your work clearly and concisely, using visual aids effectively.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges means candidates must not only showcase creative talent but also their ability to operate within project constraints, manage their workflow, and communicate their design decisions effectively, mirroring operational responsibilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for all aspects of graphic design, asset creation, and layout.
• Project Management Software: Familiarity with tools like Asana, Trello, or similar platforms for task management, workflow tracking, and team collaboration.
• Cloud Storage & Collaboration: Experience with platforms like Google Drive, Dropbox, or similar for file sharing and collaborative document editing.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts metrics (e.g., click-through rates, engagement) and familiarity with basic analytics dashboards (e.g., Google Analytics) can be beneficial.

CRM & Automation:

• No direct CRM or automation tool experience is explicitly required for this design role, but an awareness of how design assets integrate into marketing automation platforms or CRM systems is a plus.

Preferred Tools:

• Motion Graphics: Adobe After Effects for creating dynamic visual content, animations, and video graphics.
• 3D Design: Cinema4D or similar 3D software for creating and manipulating 3D models and scenes.
• Prototyping Tools: Figma, Sketch, or Adobe XD for interactive design and prototyping, particularly for web and app interfaces.

📝 Enhancement Note: The core technical requirements are centered around the Adobe Creative Suite. The preferred tools indicate the company's interest in candidates who can contribute to more advanced visual content, bridging the gap between traditional graphic design and digital media production, which aligns with modern creative operations needs.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, innovative, and visually impactful design work that meets client objectives.
• Collaboration: Valuing teamwork, open communication, and mutual support among team members to achieve shared goals and deliver exceptional results.
• Efficiency & Timeliness: A focus on organized workflows, effective time management, and meeting deadlines consistently to ensure project success and client satisfaction.
• Adaptability: Embracing change, learning new technologies and techniques, and responding effectively to evolving project requirements and market trends.
• Brand Alignment: A deep respect for and understanding of brand identity, ensuring all creative output is consistent with Hypebeast's and its clients' brand guidelines.

Collaboration Style:

• Cross-functional Integration: Actively engaging with various teams (marketing, content, strategy, production) to ensure a cohesive and integrated approach to campaigns.
• Feedback Exchange: Openness to giving and receiving constructive feedback to continuously improve creative output and processes.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and new techniques within the design team and across departments to foster collective growth.

📝 Enhancement Note: The emphasis on "efficiency & timeliness" and "adaptability" directly speaks to the operational aspects of creative roles. Understanding these values helps candidates align their approach to align with the agency's operational priorities.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Client Demands: Effectively translating client briefs and brand guidelines into compelling creative solutions while maintaining artistic integrity and originality.
• Managing Multiple Projects Simultaneously: Juggling various projects with different deadlines, stakeholders, and creative requirements, requiring strong organizational and prioritization skills.
• Keeping Pace with Trends: Staying updated with the latest design trends, technologies, and cultural shifts in fashion and lifestyle to ensure creative output remains relevant and impactful.
• Adapting to Feedback: Incorporating feedback from multiple stakeholders constructively, which may sometimes involve significant revisions or shifts in creative direction.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in core design software and explore new creative tools and techniques, including motion graphics and 3D design.
• Industry Exposure: Gaining hands-on experience with high-profile clients in the fashion, lifestyle, and culture sectors, understanding their unique branding and marketing needs.
• Mentorship: Potential for mentorship from experienced Art Directors and Creative Directors, providing guidance on career development and creative growth.
• Portfolio Building: Continuously building a strong professional portfolio with diverse and impactful projects that can pave the way for future career advancements.

📝 Enhancement Note: The challenges presented are common in creative operations roles. Candidates should be prepared to discuss how they approach these challenges, framing their responses around process, organization, and continuous learning, which are key operational competencies.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing a design project from brief to final delivery. How do you ensure deadlines are met?" (Focus on workflow, project management tools, and time allocation.)
• "How do you approach incorporating feedback from multiple stakeholders, especially when it conflicts with your initial creative vision?" (Highlight collaboration, communication, and problem-solving.)
• "Walk us through a campaign where you had to develop the visual direction and concept. What was your process, and what were the key decisions you made?" (Showcase strategic thinking and creative problem-solving.)

Company & Culture Questions:

• "What appeals to you about Hypebeast and the Hypemaker agency, and how do you see your design style fitting with our brand aesthetic?" (Demonstrate research and cultural alignment.)
• "How do you stay updated on current trends in fashion, street culture, and design?" (Showcase industry awareness and passion.)
• "Describe a time you had to collaborate with a videographer or photographer on a project. What was your role, and how did you ensure the visual assets were cohesive?" (Highlight cross-functional collaboration skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, with each project clearly outlining the brief, your role, the process, challenges, solutions, and outcomes.
• Narrative: Tell a compelling story for each project, emphasizing your problem-solving approach and impact.
• Quantify: Use metrics or specific examples where possible to demonstrate the success of your designs.
• Interactive Elements: If applicable, showcase interactive design examples or prototypes.
• Conciseness: Be mindful of time and focus on your most relevant and impactful work. Be prepared to answer detailed questions about your process and decisions.

📝 Enhancement Note: Interview preparation should focus on articulating not just creative skills but also operational competencies like project management, collaboration, and problem-solving. Candidates should be ready to demonstrate how their process leads to efficient and high-quality outcomes.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link, ensuring all required documents are attached.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience with ATL and digital campaigns, fashion industry aesthetics, and your ability to collaborate with photographers/videographers. Showcase projects that reflect your understanding of Hypebeast's unique style.
• Resume Optimization: Ensure your resume clearly lists your proficiency in Adobe Creative Suite, your experience in an agency setting, and any relevant fashion industry exposure. Use keywords from the job description such as "graphic design," "project management," "creative solutions," and "collaboration."
• Interview Preparation: Practice articulating your design process, problem-solving methods, and portfolio projects. Prepare specific examples that demonstrate your operational skills, such as time management and collaboration.
• Company Research: Thoroughly research Hypebeast and Hypemaker's recent campaigns, brand voice, and cultural presence. Understand their target audience and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.