Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: HomeServices of America

Location: Santa Barbara, California, United States

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: March 09, 2026

Experience Level: 3-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling design strategies to elevate the brand image of real estate agents and brokerage.

• Create and manage a diverse range of marketing collateral, from print advertisements and direct mail to digital campaigns and social media content.

• Ensure brand consistency across all design materials and platforms, adhering to established brand guidelines.

• Collaborate with marketing managers and sales associates to produce high-impact presentation materials and promotional assets.

📝 Enhancement Note: While the primary focus is graphic design, the role's connection to real estate marketing and supporting a large sales force indicates a strong need for operations-minded individuals who can manage multiple projects, adhere to deadlines, and understand the impact of their designs on sales enablement and brand perception within the real estate sector.

📈 Primary Responsibilities

• Design and produce a wide array of marketing materials including flyers, brochures, print advertisements, posters, and direct mail pieces, ensuring high-quality output.

• Create and implement engaging Internet and intranet graphics, banners, and web content to support online marketing initiatives.

• Manage social media accounts by creating, filming, editing, and posting content designed to drive engagement and brand awareness.

• Develop visually impactful presentation materials for sales associates, branch managers, and branch offices to support sales efforts.

• Maintain and enforce brand consistency across all design assets, ensuring adherence to company branding guidelines and standards.

• Coordinate with external printers and vendors, providing them with finalized design files and specifications for production.

• Assist with administrative tasks related to graphic design, including color copying and binding of presentation materials as needed.

• Take ownership of assigned special projects, delivering creative solutions that meet project objectives and deadlines.

📝 Enhancement Note: The inclusion of "social media accounts and create, film, edit and post content" suggests a broader digital marketing operations responsibility beyond traditional graphic design, requiring an understanding of content workflows and platform best practices.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design or equivalent practical experience.

Experience: 3-5 years of professional experience as a graphic designer, with a proven track record across various media sources.

Required Skills:

• Proficiency in Adobe Creative Cloud suite, specifically InDesign, Photoshop, and Illustrator, for design creation and manipulation.

• Strong command of PC design programs and Microsoft Office Suite for document creation and integration.

• Demonstrated ability to manage multiple projects concurrently, prioritizing tasks effectively in a fast-paced environment.

• Excellent oral and written communication skills for clear articulation of design concepts and collaboration with stakeholders.

• Strong analytical and problem-solving skills to address design challenges and find effective solutions.

• Exceptional organizational skills with a keen eye for accuracy, quality, and detail.

• Outstanding interpersonal skills and a strong customer service focus, essential for working with sales associates and management.

Preferred Skills:

• Experience with Adobe After Effects and Motion Graphics software for dynamic visual content creation.

• Previous experience working for a well-known brand, particularly one supporting a large sales force, to understand large-scale brand deployment.

• Knowledge of the real estate, title, or mortgage business to better understand industry-specific design needs and context.

• Understanding of printing and electronic production methods to ensure design feasibility and quality.

📝 Enhancement Note: The preference for experience with a large sales force and knowledge of the real estate industry suggests that candidates who can demonstrate an understanding of sales enablement through design and possess industry-specific context will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects across print, digital, and social media platforms.

• Demonstration of strong conceptual thinking and creative problem-solving through case studies or project examples.

• Examples of work that highlight brand consistency and adherence to established brand guidelines.

Process Documentation:

• Evidence of managing design projects from concept to completion, including client brief interpretation, design execution, and final delivery.

• Examples of workflow for social media content creation, including ideation, filming, editing, and scheduling.

• Documentation of experience in coordinating with external vendors, such as printers, to ensure successful production of design assets.

• Demonstration of how design processes have been optimized for efficiency and quality in previous roles.

📝 Enhancement Note: For this role, a portfolio is critical. It should not only showcase creative talent but also demonstrate operational efficiency in design production, understanding of brand management, and the ability to support a sales-driven environment. Quantifiable results, if possible, such as increased engagement from social media posts or successful campaign metrics derived from collateral, would be highly beneficial.

💵 Compensation & Benefits

Salary Range: $30.50 - $33.50 per hour. The final wage will be determined based on the candidate's education and experience.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options for health expense management.

• Life Insurance coverage for financial security.

• Paid Time Off (PTO) for vacation and personal leave.

• 401(k) retirement savings plan with employer match, supporting long-term financial planning.

• Employee Assistance Program (EAP) offering confidential support services.

Working Hours: This is a full-time position, typically expected to align with standard business hours, likely around 40 hours per week, with potential for flexibility depending on project demands and operational needs.

📝 Enhancement Note: The hourly wage of $30.50 - $33.50 for Santa Barbara, CA, falls within a competitive range for experienced Graphic Designers, especially those with specialized skills in real estate marketing or supporting large sales teams. The comprehensive benefits package is standard for a full-time role at a company of this size.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Services. HomeServices of America, and its subsidiary Berkshire Hathaway HomeServices California Properties, are prominent players in the real estate market, recognized for industry leadership.

Company Size: HomeServices of America is a large organization, indicating a structured corporate environment with established processes and potentially significant resources. Berkshire Hathaway HomeServices California Properties operates within this framework, suggesting a professional and organized work setting.

Founded: While the specific founding date of HomeServices of America isn't provided, its affiliation with Berkshire Hathaway implies a stable, established corporate culture focused on long-term value and robust operational practices.

Team Structure:

• The Graphic Designer will be part of the Santa Barbara Region's marketing team, reporting to the Regional Marketing Manager.

• The role involves close collaboration with sales associates, branch managers, and potentially other marketing specialists.

Methodology:

• Design strategy will be guided by market trends, brand positioning, and the specific needs of real estate agents and their listings.

• Workflow planning will likely involve project management tools and systems to track requests, design progress, and vendor coordination.

• Automation practices may be leveraged for social media content scheduling and potentially for template-based collateral creation to ensure efficiency.

Company Website: [HomeServices of America company URL not provided in input, but would be https://www.homeservices.com/ or similar]

📝 Enhancement Note: The company's industry leadership and recognition (Harris Poll EquiTrend® Study) suggest a culture that values quality, brand reputation, and professional service delivery. The role's emphasis on supporting agents implies a service-oriented internal culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the marketing and creative operations function. It requires specialized design skills and the ability to operate with a degree of autonomy on assigned projects.

Reporting Structure: The Graphic Designer reports directly to the Regional Marketing Manager, indicating a clear line of communication and oversight for marketing initiatives within the Santa Barbara Region.

Operations Impact: The Graphic Designer's impact is crucial for sales enablement and brand perception. High-quality, consistent marketing materials directly support real estate agents in attracting clients, marketing listings effectively, and reinforcing the brokerage's brand strength in a competitive market. This role contributes to the operational efficiency of the marketing department by providing necessary visual assets.

Growth Opportunities:

• Specialization: Develop deeper expertise in real estate marketing design, motion graphics, or digital campaign creative.

• Leadership: Potential to move into a Senior Graphic Designer role, leading design projects or mentoring junior designers.

• Cross-functional: Transition into broader marketing operations roles, project management, or digital marketing coordination within the company.

• Skill Development: Opportunities to learn new design software, digital marketing trends, and gain experience in commercial print production and digital asset management.

📝 Enhancement Note: Growth within this role or company will likely hinge on demonstrating not just design talent but also an understanding of marketing operations, project management efficiency, and the ability to align creative output with business objectives.

🌐 Work Environment

Office Type: The role is based in a physical office in Santa Barbara, CA. This suggests a traditional office environment, likely within a professional real estate brokerage setting.

Office Location(s): Santa Barbara, California, 93105. This location implies a professional business district environment, with access to local amenities and transportation.

Workspace Context:

• The workspace is expected to be collaborative, requiring interaction with marketing managers and sales associates.

• Access to standard office technology and design software (Adobe Creative Cloud, Microsoft Office) is a given.

• Opportunities for team interaction will be present during team meetings, project discussions, and day-to-day office activities.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected. While flexibility might be possible for urgent project needs, the role is primarily on-site, requiring consistent presence during business hours.

📝 Enhancement Note: The on-site requirement emphasizes the need for strong time management and communication skills to effectively collaborate with colleagues and manage project timelines within a defined office structure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative capabilities.

• First Interview: Likely a conversation with the hiring manager (Regional Marketing Manager) to discuss experience, skills, and cultural fit. Expect questions about your design process and how you handle creative challenges.

• Portfolio Review: A dedicated session where you will present your portfolio, explaining your design choices, process, and the impact of your work. Be prepared to discuss specific projects relevant to real estate marketing or supporting sales teams.

• Skills Assessment/Test: Potentially a small design challenge or a discussion about technical proficiency with Adobe Creative Cloud.

• Final Interview: May involve meeting with other key stakeholders or department heads to confirm fit and suitability.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates brand consistency, marketing collateral design, and digital/social media content creation.

• Tell a Story: For each project, explain the brief, your design process, the challenges you faced, your solutions, and the outcome or impact. Use metrics if available (e.g., engagement rates for social media, lead generation from a campaign).

• Highlight Real Estate Relevance: If you have experience in real estate, title, or mortgage marketing, feature those projects prominently. If not, highlight transferable skills (e.g., designing for a large client base, creating sales collateral).

• Demonstrate Technical Proficiency: Be ready to discuss your software skills and how you leverage them to achieve specific design outcomes.

• Showcase Versatility: Include examples of both print and digital design to illustrate your range.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Allocate your time wisely, balancing conceptualization, execution, and presentation.

• Be prepared to articulate your design decisions clearly and concisely, linking them back to the objectives of the challenge.

• If the challenge involves branding, ensure your design is consistent with the provided guidelines.

📝 Enhancement Note: The emphasis on supporting agents and listings means your portfolio should clearly show how your design work directly contributes to sales enablement and brand elevation in a competitive real estate market.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: This is a core requirement. Proficiency in Adobe InDesign (for layouts, brochures, flyers), Adobe Photoshop (for image editing, web graphics, social media assets), and Adobe Illustrator (for logos, icons, vector graphics) is essential.

• Microsoft Office Suite: Necessary for document creation, presentations, and integration with other business functions.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are listed as direct responsibilities for the Graphic Designer. However, understanding how design assets are used within CRM-driven marketing campaigns or automated workflows can be advantageous. Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer) may be relevant for content posting.

• Motion Graphics Software: Adobe After Effects is listed as a preferred skill, indicating a potential need for creating dynamic visual content for digital campaigns or social media.

📝 Enhancement Note: The core technical requirement is a strong command of the Adobe Creative Suite. Any experience with motion graphics or digital content creation tools will be a significant differentiator, aligning with modern marketing demands.

👥 Team Culture & Values

Operations Values:

• Quality & Professionalism: A strong commitment to producing high-quality work that reflects positively on the brand and its agents.

• Customer Service Focus: Dedication to supporting the needs of internal clients (agents, managers) with effective and timely design solutions.

• Detail Orientation: Meticulous attention to detail in design execution, brand consistency, and production specifications.

• Efficiency: Ability to manage multiple projects, meet deadlines, and optimize design workflows for productivity.

• Collaboration: Working effectively as part of a team to achieve shared marketing and business objectives.

Collaboration Style:

• Service-Oriented: The team likely operates with a service-first mentality towards the sales associates they support.

• Process-Driven: Expect established processes for design requests, approvals, and production coordination within the marketing department.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs to ensure optimal outcomes and continuous improvement.

📝 Enhancement Note: The culture is likely professional and results-oriented, emphasizing the delivery of high-quality marketing assets that directly support the sales force and uphold the company's esteemed brand reputation.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Needs: Balancing the varied design requests and brand interpretations from a large number of real estate agents.

• Maintaining Brand Consistency: Ensuring all design output adheres strictly to brand guidelines across numerous applications and stakeholders.

• Fast-Paced Environment: Keeping up with tight deadlines common in real estate marketing, especially during peak seasons or for urgent listing promotions.

• Adapting to Trends: Staying current with graphic design trends and digital marketing best practices to keep marketing materials fresh and effective.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to deepen expertise in specific Adobe Creative Cloud applications or learn new design software, particularly in motion graphics.

• Industry Insight: Gain a comprehensive understanding of real estate marketing strategies and the impact of design on sales performance.

• Project Management: Develop stronger project management skills through hands-on experience with multiple concurrent projects and vendor coordination.

• Cross-Functional Exposure: Potential to learn about broader marketing operations, digital campaigns, and sales enablement strategies.

📝 Enhancement Note: This role offers a solid foundation in marketing operations within a specific, high-stakes industry. Growth will be driven by mastering the operational aspects of design production and understanding its strategic contribution to sales success.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from a real estate agent and translating it into effective marketing collateral."

• "How do you ensure brand consistency across multiple design projects and for different stakeholders?"

• "Walk us through a time you had to manage multiple design projects with competing deadlines. How did you prioritize?"

Company & Culture Questions:

• "What do you know about HomeServices of America or Berkshire Hathaway HomeServices California Properties?"

• "How would you approach designing for a brand that supports a large sales force?"

• "Describe your ideal team environment and how you collaborate with colleagues."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (print, digital, social) or by client/campaign.

• Narrative: For each piece, clearly state the objective, your role, your design process, and the outcome. Quantify results where possible (e.g., "This flyer was used for 10 listings, leading to an average of 5 showings per listing").

• Relevance: Emphasize projects that showcase your ability to create professional, engaging marketing materials that drive engagement or support sales efforts. If you have real estate experience, highlight it.

• Conciseness: Be mindful of time. Practice your presentation to ensure it flows smoothly and covers key points effectively without being overly lengthy.

📝 Enhancement Note: Be prepared to discuss not just your creative process but also your operational discipline in delivering high-quality design assets efficiently and consistently, especially in the context of supporting a sales-driven organization.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting2.ultipro.com portal.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features your strongest design work, particularly any relevant to real estate, marketing collateral, or brand consistency. Tailor your portfolio to highlight skills mentioned in the job description, such as InDesign, Photoshop, Illustrator, and social media content creation.

• Resume Optimization: Update your resume to clearly articulate your 3-5 years of graphic design experience, emphasizing your proficiency with Adobe Creative Cloud. Use keywords from the job description, such as "brand image," "marketing materials," "social media management," "print advertising," and "digital campaigns." Highlight achievements related to project management and supporting sales teams.

• Interview Preparation: Practice answering common interview questions related to design process, brand management, and handling multiple projects. Prepare a concise narrative for your portfolio presentation, focusing on the impact and process of your work.

• Company Research: Familiarize yourself with HomeServices of America and Berkshire Hathaway HomeServices California Properties. Understand their brand positioning, market presence, and any recent marketing initiatives. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.