Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Hårklinikken Location: København K, Denmark Job Type: OTHER Category: Marketing & Creative Operations Date Posted: 2025-08-22 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Spearhead visual design execution across a comprehensive range of brand collateral, encompassing both digital and print mediums, to ensure a cohesive and impactful brand presence.
• Drive the visual narrative of marketing campaigns and programs, translating strategic objectives into compelling creative assets that resonate with target audiences.
• Collaborate synergistically with creative, brand, and digital teams to conceptualize and deliver innovative design solutions that elevate brand perception and engagement.
• Manage the end-to-end design process, from initial concept development and asset creation to post-production and final delivery, ensuring quality and brand consistency.
• Contribute to a dynamic, fast-paced scale-up environment by bringing fresh perspectives, proactive communication, and a passion for hair and scalp wellness.

📈 Primary Responsibilities

• Lead and execute design across all brand collateral, including print materials (brochures, flyers, event signage), digital platforms (email campaigns, website banners, social media ads, paid media assets), pop-ups/events, logos, and packaging.
• Partner closely with the Creative Lead to support the execution of major campaigns, content shoots (photoshoots/video), and brand activations, ensuring visual alignment and impact.
• Collaborate with the Copywriter to develop integrated visual strategies that enhance product launches and marketing activations, creating content that embodies the Hårklinikken brand ethos.
• Work cross-functionally with Brand, Digital, and other relevant teams to ensure cohesive execution across all consumer touchpoints and timely delivery of assets, managing project timelines and deliverables.
• Oversee post-production processes for content shoots, including image selection, retouching, color approval, and final asset delivery to relevant marketing and digital teams, ensuring high-quality standards.
• Present creative concepts confidently to stakeholders, bringing fresh perspectives, articulating design rationale, and delivering clear, compelling presentations that drive decision-making.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with significant ownership of brand collateral and campaign visuals. The emphasis on cross-functional collaboration and post-production suggests a need for strong project management and attention to detail, typical in operations-adjacent creative roles.

🎓 Skills & Qualifications

Education: Degree or diploma in Graphic Design, Visual Communication, or a related field is preferred.

Experience: 3–5 years of professional graphic design experience is required, with a strong portfolio showcasing a breadth of design work across digital and print. Experience in UX/UI design or product design is considered a significant advantage.

Required Skills:

• Graphic Design: Proven ability to create compelling visual designs across various media.
• Visual Communication: Expertise in conveying messages effectively through visual elements.
• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and InDesign is essential for asset creation and manipulation.
• Figma: Strong command of Figma for UI/UX design, prototyping, and collaborative design workflows.
• Brand Strategy: Understanding of how to translate brand guidelines into impactful visual assets.
• Digital Design: Experience designing for websites, email marketing, social media, and paid digital advertising.
• Print Design: Proficiency in preparing files for print production, understanding of typography, layout, and color theory.
• Organizational Skills: Ability to manage multiple design projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Communication Skills: Clear, proactive written and verbal communication for effective collaboration and presentation.
• Collaboration: Proven ability to work effectively within a creative team and cross-functionally with other departments.

Preferred Skills:

• UX/UI Design: Experience in user interface and user experience design, including wireframing and prototyping.
• Post-Production: Skills in image retouching, color correction, and final asset preparation.
• Content Creation: Experience in developing visual content for marketing campaigns and social media.
• Presentation Skills: Ability to clearly present design concepts and rationale to stakeholders.
• Beauty or Lifestyle Industry Experience: Familiarity with the aesthetic and marketing nuances of the beauty or wellness sectors.
• Genuine passion for hair and scalp health and wellness: An authentic interest in the company's mission and industry.

📝 Enhancement Note: The requirement for both Adobe Creative Suite and Figma indicates a need for versatility, covering both traditional print/marketing design and modern digital/UI design workflows. The mention of UX/UI as a plus suggests the company might be evolving its digital product or user experience strategy, making candidates with this background particularly valuable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 3-5 distinct projects that demonstrate a range of design skills across digital and print mediums.
• Each project should clearly articulate the design brief, your role, the creative process, and the final outcome, highlighting problem-solving and strategic thinking.
• Include examples of campaign visuals, digital assets (web banners, email graphics), print collateral (brochures, event materials), and any packaging or logo design work.
• Demonstrate proficiency in using Adobe Creative Suite and Figma in your project examples.
• For digital assets, provide context on their intended use (e.g., website placement, email campaign segment, paid media channel).

Process Documentation:

• Showcase examples of how you manage design projects from concept to completion, demonstrating workflow efficiency and organization.
• Include case studies that illustrate your process for collaborating with cross-functional teams (e.g., marketing, copywriting) to ensure cohesive brand messaging.
• Highlight any experience with asset management systems or processes for organizing and delivering final design files.
• If applicable, present examples of how you've contributed to or followed brand guidelines and implemented design systems.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The emphasis on demonstrating process and cross-functional collaboration within the portfolio suggests that hiring managers will look for not just aesthetic skill, but also how the candidate integrates into a team and manages projects efficiently, akin to operations principles.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 3-5 years of experience in Copenhagen, Denmark, the estimated annual salary range is DKK 300,000 - DKK 450,000. This range accounts for the hybrid work model, the company's focus on a modern, international workforce, and the specific skill set required.

Benefits:

• Discounts and Allowances on Products and Treatments: Employees can benefit from reduced prices or special allowances on Hårklinikken's core offerings, promoting personal use and brand advocacy.
• Growth Opportunities: Access to professional development programs, training, and potential for career advancement within the organization, supporting long-term career aspirations.
• Flexible Hybrid Working Policy: A policy that allows for a balance between remote work and in-office collaboration, fostering autonomy and work-life integration.
• Modern Work Environment: Access to well-equipped, aesthetically pleasing clinics that provide a positive and inspiring workspace.
• Safe Work Environment: Commitment to maintaining a secure and supportive workplace for all employees.
• International Workforce: Opportunity to work alongside a diverse team with international perspectives, enriching the work experience.

Working Hours: The role is likely based on a standard 40-hour work week, with flexibility offered through the hybrid working policy. Specific daily hours may vary, but the overall structure supports efficient project completion and work-life balance.

📝 Enhancement Note: The provided salary range is an estimation based on market data for graphic designers in Copenhagen with 3-5 years of experience. The benefits highlight a company culture that values employee well-being, professional development, and brand engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Beauty / Hair Care. Hårklinikken operates within a niche segment focused on hair and scalp health, combining scientific methods with botanical-rich product formulations. This industry demands a high standard of visual communication to convey expertise, efficacy, and premium quality.

Company Size: Hårklinikken is a growing international company with operations in multiple global locations (New York, Beverly Hills, Copenhagen, Aarhus, Dubai, Reykjavik). While the specific number of employees isn't provided, the description of being a "scale-up" suggests a dynamic, evolving organization that is likely past the startup phase but still emphasizes agility and growth. This implies opportunities for impact and influence.

Founded: Hårklinikken was founded in 1992 in Copenhagen. This long history indicates a stable foundation and established expertise in its field, while the expansion to international clinics signifies a forward-looking growth strategy.

Team Structure:

• Reporting: The Graphic Designer reports to the Global Brand Marketing Director, indicating a clear line of responsibility within the marketing function.
• Collaboration: The role requires close collaboration with the Creative Lead, Brand Team, and Digital Team, suggesting a matrixed or project-based collaboration model within marketing. Cross-functional work with other departments is also expected.
• Creative Team: The Graphic Designer is explicitly part of the "creative team," implying a dedicated unit focused on visual output and brand expression.

Methodology:

• Diagnostic Approach: The company utilizes "The Hårklinikken Method," a diagnostic approach to hair health, which suggests a data-driven and systematic methodology applied to client care.
• Personalized Regimens: Clients receive regimens personalized to their needs, indicating a focus on customization and client-centric solutions.
• Quality & Aesthetics: The company emphasizes "maximum focus on quality and aesthetics" in its clinics, which translates to a high standard expected in all visual communications and brand touchpoints.

Company Website: https://harklinikken.com/

📝 Enhancement Note: The company's focus on a "diagnostic approach" and "personalized regimens" hints at a data-informed culture that could extend to marketing analytics. The emphasis on quality and aesthetics across all touchpoints means the Graphic Designer's role is critical in maintaining this brand image.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years of experience). It involves leading design execution and collaborating on major campaigns, indicating a level of autonomy and responsibility beyond junior roles. The designer is expected to be a key contributor to the visual output of the marketing team.

Reporting Structure: Reporting to the Global Brand Marketing Director places the Graphic Designer within the strategic marketing hierarchy. This provides visibility to broader marketing initiatives and allows for direct contribution to brand strategy implementation. Collaboration with the Creative Lead suggests a mentorship or senior guidance structure within the creative function.

Operations Impact: The Graphic Designer's work directly impacts the company's "visual expression across all consumer touchpoints," influencing brand perception, customer engagement, and the overall effectiveness of marketing campaigns. High-quality, on-brand visuals are crucial for a premium beauty/wellness brand like Hårklinikken, directly supporting lead generation, customer acquisition, and brand loyalty.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in digital design, potentially UX/UI, and post-production processes, aligning with industry trends.
• Campaign Ownership: Potential to take on more significant design responsibilities for larger campaigns and brand activations as experience grows.
• Cross-functional Exposure: Working closely with Brand, Digital, and Creative teams offers broad exposure to different marketing functions, fostering a well-rounded understanding of marketing operations.
• International Exposure: Contributing to a global brand provides experience with diverse markets and potentially international campaign execution.
• Industry Specialization: Developing a niche expertise within the beauty and wellness sector can open doors to further specialized roles.

📝 Enhancement Note: The mid-level designation and reporting structure suggest a role with significant contribution expectations, offering a good platform for career progression within a growing international company. The emphasis on aesthetic quality in the company's operations translates to a high bar for visual execution.

🌐 Work Environment

Office Type: The job description mentions "Modern clinics with maximum focus on quality and aesthetics" and a "flexible hybrid working policy." This indicates a blend of working from a physical Hårklinikken clinic or office space and working remotely. The physical environment is designed to be premium and aesthetically pleasing, reflecting the brand's identity.

Office Location(s): The primary location is København K, Denmark. The company also operates clinics in New York, Beverly Hills, Aarhus, Dubai, and Reykjavik, suggesting an international operational footprint. The hybrid policy implies that the Graphic Designer will split their time between working from home and a Hårklinikken location in the Copenhagen area.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with creative, brand, and digital teams, suggesting an environment that encourages teamwork and idea sharing. The hybrid model necessitates effective digital collaboration tools.
• Tools and Technology: Proficiency in Adobe Creative Suite and Figma are essential, indicating that the company supports these tools. Access to necessary hardware and software for design work will be provided or expected.
• Team Interaction: Opportunities for direct interaction with the Creative Lead and other team members will occur during in-office days, facilitating mentorship and project alignment.

Work Schedule: A standard work week (likely 40 hours) is expected, with the "flexible hybrid working policy" allowing for a mix of remote and in-office days. This flexibility is designed to support efficient task management and work-life balance, allowing designers to structure their workdays effectively for focused creative tasks and collaborative meetings.

📝 Enhancement Note: The hybrid nature of the role requires the candidate to be self-motivated and proficient in remote collaboration tools. The emphasis on aesthetics in the physical workspace suggests a company that values presentation and detail.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio by HR or a hiring manager to assess basic qualifications and creative output.
• Portfolio Review & Creative Discussion: A dedicated session to walk through the candidate's portfolio, discussing design choices, process, and problem-solving approaches. Expect questions about specific projects and how they align with Hårklinikken's brand.
• Skills Assessment/Challenge: Potentially a short design task or a case study related to creating assets for a specific Hårklinikken campaign or product launch. This will evaluate practical skills and creative thinking under a time constraint.
• Team/Stakeholder Interviews: Meetings with the Creative Lead, Brand Marketing Director, and potentially members of the Brand or Digital teams to assess cultural fit, collaboration style, and alignment with team dynamics.
• Final Interview: May involve a discussion with senior leadership to confirm fit and discuss the role's strategic importance.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase versatility across digital and print. Prioritize work that aligns with Hårklinikken's aesthetic and industry (beauty/wellness).
• Tell a Story: For each project, clearly articulate the brief, your design process (including ideation, iteration, and tool usage), your specific contributions as a designer, and the measurable impact or outcome.
• Highlight Collaboration: Demonstrate how you've worked with copywriters, marketers, or other stakeholders to achieve campaign goals.
• Showcase Tool Proficiency: Ensure your portfolio clearly indicates the tools used (Adobe Creative Suite, Figma).
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A PDF format or a dedicated portfolio website is recommended.

Challenge Preparation:

• Research Hårklinikken: Thoroughly understand the brand's mission, values, target audience, current marketing campaigns, and visual identity.
• Analyze Design Needs: Anticipate the types of creative assets the company might require based on their business (e.g., social media graphics, email templates, website banners, print ads for clinics).
• Practice Design Thinking: Be prepared to articulate your design process and rationale for any proposed solutions. Focus on how your design choices support marketing objectives and brand messaging.
• Time Management: If a timed challenge is given, practice working efficiently to deliver a complete, polished concept within the allotted time.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing heavily on the portfolio and the candidate's ability to translate brand strategy into effective visuals. Preparing a compelling narrative for each portfolio piece is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for creating and editing a wide range of visual assets. This includes:
  • Photoshop: For image manipulation, retouching, and digital art.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print materials like brochures, flyers, and reports.
• Figma: A collaborative interface design tool crucial for UI/UX design, prototyping, and potentially creating digital marketing assets.

Analytics & Reporting: While not explicitly mentioned for the designer, understanding how design performs is beneficial. Familiarity with tools that track website analytics (e.g., Google Analytics) or email campaign performance could be a plus for understanding design's impact.

CRM & Automation: Not directly relevant for the Graphic Designer's core function, but awareness of CRM systems (like Salesforce, HubSpot) might be helpful for understanding how marketing campaigns are managed and tracked.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma are non-negotiable requirements. Demonstrating an understanding of how design integrates with digital platforms and marketing automation workflows will be advantageous.

👥 Team Culture & Values

Operations Values:

• Quality & Aesthetics: A core value evident in their modern clinics and high-quality products. This translates to a demand for exceptional design execution and attention to detail in all visual materials.
• Innovation & Fresh Perspectives: The company seeks designers who can "bring to life outstanding brand ideas" and are "confident in crafting fresh concepts," indicating a value placed on creativity and forward-thinking design.
• Collaboration & Teamwork: The emphasis on working "closely with," "partnering with," and "collaborating cross-functionally" highlights a commitment to a team-oriented approach.
• Efficiency & Proactivity: The need for "strong organizational and time management skills" and being "proactive" suggests a value placed on efficient work processes and self-starting initiative, which are hallmarks of effective operations.
• Passion for Wellness: A genuine passion for hair and scalp health is sought, suggesting a culture where employees are invested in the company's mission and industry.

Collaboration Style:

• Cross-functional Integration: The Graphic Designer is expected to work seamlessly with Brand, Digital, and Copywriting teams, suggesting a collaborative style that prioritizes integrated campaigns and consistent messaging.
• Feedback Exchange: The role involves presenting concepts and working with a Creative Lead, implying a culture where feedback is given and received constructively to refine creative output.
• Agile Environment: Working in a "scale-up environment" suggests a dynamic and adaptable collaboration style, where teams can pivot quickly and work together efficiently to meet evolving business needs.

📝 Enhancement Note: Cultural fit is a significant aspect, particularly the ability to embrace a high standard of aesthetics and work collaboratively in a dynamic environment. The "passion for hair and scalp health" indicates a desire for employees who are genuinely engaged with the company's purpose.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Juggling design requests from various teams (Brand, Digital, Campaigns) while maintaining high quality and meeting deadlines in a fast-paced environment.
• Translating Brand Vision: Consistently translating the Hårklinikken brand vision and strategy into compelling visual assets that resonate across diverse platforms and audiences.
• Adapting to a Scale-Up Environment: Navigating the dynamic nature of a growing company, which may involve evolving priorities, processes, and team structures.
• Maintaining Brand Consistency: Ensuring a unified brand aesthetic across all touchpoints, from digital ads to print collateral and event materials, requires meticulous attention to detail and adherence to brand guidelines.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to refine skills in areas like UX/UI design, motion graphics, or advanced photo retouching, depending on project needs and personal development goals.
• Campaign Strategy Involvement: Gaining deeper insight into marketing campaign strategy and how design contributes to overall business objectives.
• Cross-functional Exposure: Learning about different facets of marketing operations, digital marketing, and brand management through close collaboration with various teams.
• International Brand Experience: Developing experience working with a global brand and understanding the nuances of international marketing and design adaptation.

📝 Enhancement Note: The challenges presented are typical for a growing creative role in a dynamic company. The growth opportunities focus on expanding design expertise and gaining broader marketing experience, which are attractive for career progression.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new digital campaign for a new Hårklinikken product launch, focusing on conveying both efficacy and premium quality?" (Focus on process, visual strategy, and platform considerations).
• "Describe a time you had to manage conflicting design priorities from different stakeholders. How did you resolve it?" (Focus on organizational skills, communication, and conflict resolution).
• "How do you stay updated on design trends and incorporate them into your work while respecting brand guidelines?" (Focus on creativity, adaptability, and brand adherence).
• "Walk us through a project in your portfolio where you collaborated closely with a copywriter or marketing team. What was your role and the outcome?" (Focus on collaboration, communication, and impact).

Company & Culture Questions:

• "What interests you most about Hårklinikken and our mission?" (Demonstrate research and genuine passion).
• "How do you see your design skills contributing to a company focused on hair and scalp health?" (Connect your skills to the company’s specific industry and mission).
• "Describe your experience working in a hybrid environment. How do you ensure productivity and collaboration when working remotely?" (Highlight self-management and communication strategies).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your design philosophy and approach. Then, for each selected project, clearly state the brief, your process, your specific contributions, the tools used, and the results or impact.
• Visuals: Use high-quality mockups and clear visuals. Avoid overwhelming slides with too much text; let the visuals and your narration speak.
• Conciseness: Be mindful of time. Practice presenting each project efficiently, highlighting key aspects that demonstrate your skills and problem-solving abilities.
• Q&A Readiness: Anticipate questions about your design choices, challenges faced, and how you would adapt your work for Hårklinikken specifically.

📝 Enhancement Note: Candidates should prepare to not only showcase their design skills but also their understanding of brand strategy, collaboration, and efficient workflow management. Demonstrating a genuine interest in the company's mission will be a significant advantage.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Hårklinikken careers page.
• Portfolio Customization: Ensure your submitted portfolio is tailored to showcase relevant experience, particularly in digital and print design for beauty/wellness brands, and highlights your proficiency with Adobe Creative Suite and Figma.
• Resume Optimization: Update your resume to emphasize achievements related to campaign execution, cross-functional collaboration, and project management, using keywords from the job description such as "visual communication," "brand collateral," "digital platforms," and "post-production."
• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, problem-solving approach, and impact for each project. Prepare thoughtful answers to potential interview questions about your experience, skills, and interest in Hårklinikken.
• Company Research: Thoroughly research Hårklinikken's brand identity, mission, recent campaigns, and target audience to demonstrate a genuine understanding and enthusiasm during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.