Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Gold's Gym

Location: Dallas, Texas, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 29, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact visual assets across diverse media channels including paid media, email, and in-gym environments to enhance brand presence and member experience.

• Collaborate closely with Senior Graphic Designers and cross-functional marketing teams to bring annual brand campaigns and monthly offers to life with precision and speed.

• Translate strategic objectives into strong visual systems, focusing on typography, layout, color, and hierarchy to solve problems visually and drive performance.

• Own day-to-day creative execution, ensuring consistency, quality, and brand integrity across all deliverables, from scalable templates to always-on brand assets.

📝 Enhancement Note: This role requires a strategic designer who understands how visual creative directly impacts business objectives and performance metrics, especially within the fitness and lifestyle industry. The emphasis on "design with intention" and "solve problems visually" indicates a need for a candidate who can think critically about the purpose and impact of their designs, not just their aesthetic appeal.

📈 Primary Responsibilities

• Design original, high-quality visual assets for paid media (display ads, social templates), promotional emails, in-gym POP displays, signage, and scalable brand templates.

• Interpret creative direction and brand strategy to develop cohesive visual systems, applying strong principles of typography, layout, color, and hierarchy.

• Contribute design thinking and visual ideas during concepting sessions for brand and seasonal campaigns, working collaboratively with senior design staff.

• Execute monthly paid media creative, including campaign variations and adaptations across different formats, sizes, channels, and audiences with accuracy and speed.

• Prepare production-ready artwork with meticulous attention to detail, file structure, and technical specifications for both print and digital applications.

• Adapt and version designs across multiple platforms and formats, ensuring brand consistency and design integrity while maintaining efficiency.

• Collaborate with marketing, content, and project managers to align priorities, timelines, and project deliverables, ensuring smooth workflow execution.

• Stay current on design trends, tools, and cultural references to bring fresh, relevant perspectives that keep the Gold's Gym brand visually compelling.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic application. The role requires not only the ability to produce visually appealing work but also to understand its context within marketing campaigns and brand strategy, with a strong emphasis on speed and adaptability in a fast-paced environment.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Visual Design, Graphic Design, or a related field is preferred.

Experience: 3+ years of professional graphic design experience, either in-house or at an agency, with a demonstrable track record of creating impactful visual work.

Required Skills:

• Proficiency in Adobe Creative Suite: InDesign, Illustrator, and Photoshop.

• Experience with Figma for design and collaboration.

• Strong understanding and application of typography, layout, color theory, and visual hierarchy.

• Hands-on experience designing for paid media and promotional email campaigns.

• Proven ability to execute designs with speed and precision in a fast-paced environment without compromising quality.

• Experience working within and elevating existing brand guidelines.

• Excellent communication skills, with the ability to clearly articulate design rationale and receive constructive feedback professionally.

• Strong organizational skills, adaptability, and the ability to remain calm under pressure.

Preferred Skills:

• Experience with Asana or similar project management tools.

• Experience in print production, including preparing launch-ready files and ensuring color accuracy.

• Familiarity with digital design principles for various online platforms.

• Passion for and experience within the fitness, lifestyle, or retail industries.

• Curiosity, a coachable attitude, and a motivation for continuous creative and professional growth.

📝 Enhancement Note: The required software proficiency (Adobe Creative Suite, Figma) is critical. The emphasis on a "strong design eye" and ability to "elevate templated work" suggests a need for a candidate who can bring creative flair and problem-solving skills beyond basic execution. Experience in fitness/lifestyle is a significant plus, indicating a preference for candidates who understand the target audience and industry aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3+ years of professional graphic design work, with a strong emphasis on paid media, email design, and in-gym collateral.

• The portfolio must demonstrate a clear understanding of brand guidelines and the ability to design within them while also pushing creative boundaries.

• Showcase examples of visual systems development, illustrating how typography, color, and hierarchy were used consistently across different assets.

• Include case studies or examples that highlight problem-solving through design, explaining the objective, your approach, and the outcome or impact of your work.

Process Documentation:

• Be prepared to discuss your design process, from concept ideation and client brief interpretation to final production and file management.

• Highlight your experience with project management tools (e.g., Asana) and how you manage multiple projects, prioritize tasks, and adhere to timelines.

• Provide insight into how you approach feedback, iterate on designs, and collaborate with cross-functional teams to achieve project goals.

• Showcase an understanding of print and digital production workflows, including file preparation and quality control measures.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond just showcasing aesthetics; it must demonstrate strategic thinking, brand understanding, adaptability, and process. Candidates should be ready to articulate the "why" behind their design choices and how their work contributed to campaign objectives or brand consistency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Dallas, Texas, the estimated annual salary range is $55,000 - $75,000. This range accounts for the required skills, experience level, and cost of living in the Dallas metropolitan area.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) including vacation days, sick leave, and holidays.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Opportunities for professional development, including workshops and training.

• Employee discounts on Gold's Gym memberships and potentially other company services/products.

• Access to fitness facilities and wellness programs.

Working Hours: The standard work week is 40 hours, typically Monday through Friday. Occasional overtime may be required to meet project deadlines, especially during peak campaign periods.

📝 Enhancement Note: The salary range is an estimation based on data from various compensation sites for Graphic Designers in Dallas, TX, with 2-5 years of experience. Actual compensation will depend on the candidate's specific qualifications, interview performance, and the company's internal compensation structure. The benefits listed are standard for full-time employees at companies of this size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation / Retail / Fitness. Gold's Gym operates within the highly competitive fitness industry, focusing on providing a comprehensive gym experience that includes state-of-the-art equipment, diverse class offerings, and personal training services. The brand has a long-standing heritage and is known for its commitment to helping individuals achieve their fitness goals.

Company Size: Gold's Gym is a large, established organization with a significant national and international presence. This implies a structured corporate environment with established processes and a large employee base, offering opportunities for collaboration and exposure to various departments.

Founded: Gold's Gym was founded in 1965 in Venice, California. This rich history signifies a strong brand legacy and deep roots in the fitness community, which likely influences its brand messaging and operational approach.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department, working closely with a team that may include Senior Graphic Designers, Art Directors, Content Creators, Marketing Managers, and Project Managers.

• Reporting structure will likely be to a Senior Graphic Designer or Creative Director, with collaboration extending to marketing specialists, campaign managers, and potentially digital marketing teams.

Methodology:

• Data-driven insights likely inform marketing campaigns and creative strategies, meaning designers should be prepared to understand how their work contributes to performance metrics.

• Workflow planning and optimization are essential, given the fast-paced nature of the role and the need to manage multiple projects efficiently.

• Automation and efficiency practices might be leveraged for templated work and repetitive tasks, allowing designers to focus on higher-level creative problem-solving.

Company Website: https://www.goldsgym.com/

📝 Enhancement Note: As a well-established brand in the fitness industry, Gold's Gym likely values a blend of heritage and innovation. The creative team's role is crucial in modernizing and maintaining the brand's appeal to a diverse member base, balancing performance-driven creative with strong brand identity.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as an integral contributor within the creative function, typically considered an entry-to-mid-level position (2-5 years of experience). It involves executing creative briefs, developing assets according to brand standards, and collaborating with senior team members. The role is hands-on, focusing on production and design execution rather than high-level strategic direction.

Reporting Structure: The Graphic Designer will likely report to a Senior Graphic Designer or potentially an Art Director or Creative Manager. This structure provides mentorship and guidance while allowing for individual contribution and ownership of assigned tasks. Collaboration will extend across marketing teams.

Operations Impact: The Graphic Designer's work directly impacts Gold's Gym's brand perception, marketing campaign effectiveness, and member engagement. High-quality, on-brand visuals are critical for attracting new members, retaining existing ones, and promoting various programs and offers. Visually compelling creative can significantly influence conversion rates in paid media and email campaigns.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design software (e.g., advanced Figma features), explore motion graphics, or specialize in areas like paid media creative or email design.

• Creative Leadership: Potential to progress to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to campaign strategy and concept development.

• Cross-Functional Exposure: Gaining experience by working on diverse projects across different marketing initiatives, potentially leading to roles in broader marketing functions or brand management.

• Industry Specialization: Developing deep expertise within the fitness and lifestyle industry, becoming a go-to designer for campaigns targeting this specific demographic.

📝 Enhancement Note: The growth path for a Graphic Designer at Gold's Gym likely involves mastering the craft, demonstrating strategic thinking, and potentially taking on leadership responsibilities within the creative team. The emphasis on "coachable" and "motivated to grow" in the qualifications suggests the company invests in developing its talent.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where the Graphic Designer will work from the Gold's Gym corporate office located in Dallas, Texas. This setting fosters in-person collaboration, spontaneous idea-sharing, and direct interaction with team members.

Office Location(s): The office is located at 5420 Lyndon B Johnson Suite 700, Dallas, Texas 75240. This location in Dallas provides accessibility for local commuters.

Workspace Context:

• The workspace is likely designed to foster creativity and collaboration, with access to necessary design hardware and software.

• Expect a dynamic environment with opportunities to interact with marketing, creative, and potentially other corporate teams, facilitating a holistic understanding of business objectives.

• The presence of senior designers and creative leadership offers a supportive environment for learning and mentorship, encouraging professional development and skill refinement.

Work Schedule: The role typically adheres to a standard 40-hour work week, Monday through Friday. However, the fast-paced nature of marketing campaigns and the need for timely execution may require flexibility and occasional overtime, particularly around campaign launches or critical deadlines.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration and team cohesion. Candidates should be prepared for a structured office environment where direct interaction with colleagues and managers is the norm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative style.

• Hiring Manager/Team Interview: A discussion with the hiring manager and/or senior designers to evaluate your experience, design skills, understanding of brand strategy, and cultural fit. This stage will likely involve a deep dive into your portfolio.

• Design Challenge/Skills Assessment: You may be asked to complete a small design exercise or a take-home challenge to assess your practical design skills, problem-solving abilities, and speed under pressure.

• Cross-functional Stakeholder Interview (Optional): Depending on the role's integration, you might meet with marketing leads or project managers to discuss collaboration and project workflow.

• Final Interview/Offer: A final conversation to discuss terms, answer any remaining questions, and extend an offer if successful.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills and experience required for this specific Graphic Designer role at Gold's Gym (paid media, email, in-gym assets, brand consistency).

• Tell a Story: For each project, clearly outline the brief/objective, your design process, the challenges you faced, your solutions, and the results or impact of your work. Use visuals effectively to support your narrative.

• Highlight Brand Application: Showcase examples where you successfully applied or adapted brand guidelines, demonstrating your understanding of brand consistency and how you can elevate it.

• Showcase Versatility: Include examples that demonstrate your ability to design for different channels (digital, print) and formats, as well as your proficiency with required software (Adobe Suite, Figma).

• Prepare to Discuss: Be ready to articulate your design rationale, explain your software proficiency, and discuss your experience working in fast-paced environments.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints provided.

• Focus on Requirements: Prioritize meeting the core requirements of the brief, ensuring your design is functional and aligns with the brand's aesthetic and messaging.

• Time Management: Allocate your time effectively to ensure you can complete the design and prepare a brief explanation or presentation.

• Showcase Process: Even in a quick challenge, try to demonstrate your thought process, perhaps through annotations or a brief written explanation of your design decisions.

📝 Enhancement Note: The interview process will heavily rely on evaluating your portfolio and your ability to articulate your design process and strategic thinking. Be prepared to discuss specific projects in detail and demonstrate how your skills align with Gold's Gym's brand and marketing needs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design work, including:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For page layout, brochure design, and print collateral production.

• Figma: A key tool for collaborative design, prototyping, and UI/UX elements, increasingly used for asset creation and template development.

Analytics & Reporting:

CRM & Automation:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo) or email service providers (e.g., Mailchimp, Constant Contact) for designing and implementing email campaigns.

• Familiarity with project management tools like Asana is listed as a requirement, indicating its importance for workflow management and task tracking.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Candidates should be ready to demonstrate their expertise in these tools and how they leverage them for efficient and high-quality design output. An understanding of how design impacts performance metrics and familiarity with project management software are also important.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished creative work that meets deadlines and exceeds expectations, reflecting the brand's commitment to fitness and performance.

• Brand Integrity: Upholding and enhancing the Gold's Gym brand through consistent visual representation across all touchpoints, ensuring a cohesive and recognizable identity.

• Collaboration & Teamwork: Working effectively with cross-functional teams, sharing ideas, and providing constructive feedback to achieve collective goals.

• Adaptability & Agility: Thriving in a fast-paced environment, responding quickly to changing priorities, and being open to new ideas and design approaches.

• Passion for Fitness: A genuine interest or passion for health, fitness, and lifestyle, which can inform design decisions and foster a deeper connection with the brand's mission.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, content, and project managers, requiring clear communication and a shared understanding of campaign objectives.

• Feedback-Driven Improvement: A culture that encourages open dialogue, constructive criticism, and iterative design processes to refine creative outputs.

• Knowledge Sharing: Encouraging team members to share insights on design trends, new tools, and best practices to collectively elevate the team's capabilities.

📝 Enhancement Note: The culture likely values a blend of professionalism, creativity, and a results-oriented mindset. A designer who is not only talented but also a team player, adaptable, and passionate about the brand's mission will fit in well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality creative assets under tight deadlines in a fast-paced marketing environment.

• Maintaining Brand Consistency: Ensuring brand integrity across a wide range of marketing materials and channels while also introducing fresh creative concepts.

• Adapting to Evolving Trends: Staying current with design trends, digital marketing advancements, and fitness industry aesthetics to keep the brand visually relevant.

• Visualizing Abstract Concepts: Translating marketing strategies and fitness benefits into compelling and easily understandable visual narratives.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen skills in Photoshop, Illustrator, InDesign, and Figma, potentially exploring advanced features or related software.

• Industry Exposure: Learning about the intricacies of the fitness industry's marketing landscape, member engagement strategies, and competitive creative approaches.

• Mentorship from Senior Designers: Gaining insights and guidance from experienced professionals on creative direction, problem-solving, and career development.

• Portfolio Expansion: Working on diverse projects that allow for the creation of impactful case studies for future career growth.

📝 Enhancement Note: The challenges presented are typical for in-house creative roles, emphasizing the need for efficiency, adaptability, and a keen understanding of brand strategy. The growth opportunities are geared towards enhancing design expertise and contributing more strategically to the marketing efforts.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a brand with strict guidelines. How did you ensure consistency while still making the creative impactful?" (Assesses brand adherence and creative problem-solving.)

• "Walk us through your process for designing a paid media campaign. What steps do you take from brief to final asset?" (Evaluates workflow, strategic thinking, and execution.)

• "How do you balance speed and quality when working on multiple projects with competing deadlines?" (Measures time management, prioritization, and efficiency.)

Company & Culture Questions:

• "What interests you about Gold's Gym and the fitness industry specifically?" (Gauges passion and cultural fit.)

• "How do you stay current with design trends and incorporate them into your work?" (Assesses proactivity and continuous learning.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by impact. Start with your strongest, most relevant pieces.

• Concise Narratives: For each project, provide a brief overview of the challenge, your role, your process, and the outcome. Focus on the "why" behind your design decisions.

• Highlight Key Skills: Ensure your presented work clearly demonstrates proficiency in Adobe Creative Suite and Figma, as well as your understanding of typography, layout, and brand consistency.

• Quantify Impact: If possible, use data or metrics to illustrate the success of your designs (e.g., "increased click-through rates by X%," "improved engagement by Y%").

• Be Ready for Questions: Anticipate questions about your design choices, your process, and how you handle feedback.

📝 Enhancement Note: Expect questions that probe your design process, your ability to work under pressure, and your understanding of how design contributes to business goals. Your portfolio presentation is critical for showcasing your practical skills and strategic thinking.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Gold's Gym careers portal or the provided link.

• Tailor your Resume: Highlight your 3+ years of graphic design experience, specifically mentioning proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma. Emphasize experience in paid media design, email campaigns, and print production. Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects. Ensure they showcase your ability to design for paid media, email, and in-gym environments, demonstrating strong typography, layout, and brand guideline adherence. Be prepared to discuss your process and the impact of your work.

• Prepare for Interview Questions: Review common graphic design interview questions, focusing on your design process, problem-solving skills, and ability to work in a fast-paced environment. Practice articulating your design rationale clearly and concisely.

• Research Gold's Gym: Understand their current marketing campaigns, brand aesthetic, and the fitness industry landscape. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.