Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: GN Group Location: Ballerup, Capital Region of Denmark, Denmark Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-08-22 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Design impactful visual communications for global marketing campaigns, focusing on a digital-first approach to bring hearing aid products to life across multiple brands.
• Collaborate with cross-functional teams, including Copywriters and Product Marketers, to conceptualize and execute creative assets, ensuring brand consistency and strategic alignment.
• Develop and refine communication materials such as brochures, one-pagers, product displays, and social media graphics, supporting product launches in over 100 markets.
• Contribute to the creative direction of photoshoots, from concept to execution, working closely with art directors and photographers to achieve creative visions.

📝 Enhancement Note: This role is positioned within the Marketing & Commercialization function, specifically within the Creative In-house Agency, indicating a strong focus on operationalizing creative strategies to support GTM (Go-To-Market) initiatives. The emphasis on digital-first and global launches suggests a need for efficient, scalable design processes and an understanding of international market nuances.

📈 Primary Responsibilities

• Develop and present engaging graphical assets and design concepts to global stakeholders, securing buy-in for marketing materials and campaigns.
• Create and maintain templates within Figma and Adobe Creative Suite to ensure brand consistency and enable scalable content creation for non-designers.
• Execute final designs using Adobe software, ensuring high quality and alignment with strategic marketing objectives for brands like ReSound, Beltone, Interton, and Danavox.
• Provide constructive feedback on existing templates and campaign assets from markets and colleagues to enhance quality and ensure brand compliance.
• Manage and organize asset libraries, including icon and photo libraries, to maintain brand consistency and facilitate efficient design workflows.
• Structure design files meticulously, applying naming conventions to maintain an organized overview of graphic production outputs.
• Apply print production knowledge to prepare layouts for print, ensuring technical accuracy and quality.
• Leverage generative AI tools for brainstorming and visual mock-up optimization to enhance creative processes.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational efficiency. The requirement to create scalable solutions for non-designers and maintain organized asset libraries points to a need for strong process management and a focus on empowering other teams through design systems.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level roles. Experience: 2-5 years of professional graphic design experience, with a strong portfolio demonstrating proficiency in digital and print design. Experience in a corporate or agency setting, ideally supporting global brands or product launches.

Required Skills:

• Proficient skills in graphic design, with a strong portfolio showcasing creative thinking and execution.
• Advanced skills in typography, focusing on clarity, hierarchy, alignment, and composition.
• Demonstrated understanding of cross-media design, communication, and storytelling techniques.
• Digital-first mindset with proficient design skills for online platforms and digital campaigns.
• Experience thriving in agile, dynamic, and international environments.
• Ability to understand technical products (like hearing aids) and simplify complex information for effective communication.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Proficiency in Figma for template creation and collaborative design workflows.
• Proficiency in Microsoft Office Suite.
• Effective written and verbal English communication skills.
• Critical thinking mindset capable of simplifying complex situations and proposing solutions.
• Efficient, forward-thinking, and highly collaborative approach.

Preferred Skills:

• Experience with print production, including technical knowledge for preparing layouts for print.
• Keen interest in generative AI for optimizing creative processes.
• Experience working with multiple brands or in a multi-brand portfolio environment.
• Familiarity with asset management systems.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and digital-first design, coupled with the need for clear communication of technical products, suggests a role focused on efficient content creation and brand consistency across digital channels. The mention of generative AI indicates an employer that values innovation in creative workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design projects (e.g., social media graphics, web banners, presentation slides) demonstrating a digital-first approach.
• Include examples of print design work (e.g., brochures, one-pagers) that highlight technical print production knowledge and execution.
• Feature projects that demonstrate an understanding of typography, layout, and visual hierarchy to convey complex information clearly.
• Present case studies or projects that illustrate collaboration with cross-functional teams (e.g., copywriters, marketers) to achieve a unified message.
• Include examples of template creation or design system components that promote brand consistency and scalability.

Process Documentation:

• Candidates are expected to articulate their design process, from conceptualization and stakeholder feedback to final asset delivery and file organization.
• Ability to explain how they manage creative projects within an agile framework, including iterative design and feedback loops.
• Demonstrate an understanding of how to create scalable design solutions and maintain organized asset libraries for efficient team use.

📝 Enhancement Note: A strong portfolio is crucial for this role, not just for creative output but also for demonstrating process adherence, collaboration skills, and the ability to manage design assets efficiently within a corporate structure. The inclusion of Figma suggests a preference for collaborative design workflows.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Ballerup, Denmark, the estimated annual salary range is DKK 300,000 - DKK 450,000. This estimate is based on industry benchmarks for similar roles in Denmark, considering the cost of living and the required skill set.

Benefits:

• Flexible working arrangements, allowing for a balance between in-office collaboration and remote work.
• Opportunity to work with leading brands in the hearing and audio industry (ReSound, Beltone, Interton, Danavox).
• Collaborative and supportive team environment within an in-house creative agency.
• Exposure to global product launches and marketing campaigns.
• Potential for professional development and skill enhancement, including exposure to new technologies like generative AI.
• Standard Danish employment benefits, which typically include pension contributions, paid vacation, and health insurance.

Working Hours: The role is full-time, with an estimated standard workweek of 37-40 hours. While GN Group encourages flexible working, specific hours may vary based on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is an estimate based on general market data for Denmark. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The company culture emphasizes flexibility, which is a key benefit for many professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Medical Devices / Healthcare Technology (specifically Hearing Aids and Audio Solutions). Company Size: GN Group is a large, international organization. While the specific size of the "Hearing Division" or the "Creative In-house Agency" isn't detailed, GN Group employs thousands globally. This means opportunities for professional interaction and a structured corporate environment. Founded: GN was founded in 1869, indicating a long-standing history and stability in its respective markets.

Team Structure:

• The Graphic Designer will be part of the Creative In-house Agency within the Marketing & Commercialization function of the Hearing Division.
• This team is described as "imaginative and collaborative," comprising designers, copywriters, and creative project managers.
• The role involves collaboration with Product Marketers and global stakeholders, suggesting a cross-functional matrix structure common in large enterprises.

Methodology:

• The team operates with a "digital-first approach," prioritizing online and digital communication materials.
• There's an emphasis on collaboration, quality commitment, and a positive work environment.
• The role involves working within an agile, dynamic, and international setting, requiring adaptability and efficient process management.
• An interest in leveraging trends and best practices, including generative AI, suggests a forward-thinking approach to creative operations.

Company Website: https://www.gn.com/

📝 Enhancement Note: Working within a large, established company like GN Group offers stability and exposure to global operations. The "Creative In-house Agency" structure implies a professionalized creative department focused on operationalizing marketing strategies, which is a key aspect of marketing operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level. This role is suitable for a designer with a few years of experience looking to deepen their expertise in corporate creative operations and global marketing support.

Reporting Structure: The Graphic Designer will report into the Creative In-house Agency team, likely to a Creative Director or a Marketing Manager overseeing creative operations. Collaboration will extend to Product Marketers and global stakeholders across various departments.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, and the successful launch of new hearing aid products globally. High-quality, on-brand visuals are critical for customer engagement and market penetration, thus contributing significantly to revenue generation and market share.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital design, print production, or specialized areas like motion graphics or UI/UX design.
• Cross-functional Exposure: Gain experience working closely with product marketing, global marketing teams, and potentially R&D to understand product nuances.
• Process Improvement: Contribute to the development and refinement of design workflows, template libraries, and asset management systems.
• Leadership Potential: With proven performance, opportunities may arise to mentor junior designers or lead specific creative projects.
• Industry Knowledge: Develop a strong understanding of the hearing aid and audio technology market, a niche but growing sector.

📝 Enhancement Note: This role offers a solid foundation in corporate creative operations within a large, global company. The growth path is likely to involve increasing responsibility in project management, strategic creative input, and potentially specialization within the marketing operations framework.

🌐 Work Environment

Office Type: The description implies a modern office setting within GN Group's facilities in Ballerup. The emphasis on collaboration suggests an environment designed for teamwork. Office Location(s): Ballerup, Denmark. This location is a hub for technological innovation and business in the region.

Workspace Context:

• A collaborative workspace where designers work alongside copywriters and project managers.
• Access to industry-standard design tools (Adobe Creative Suite, Figma) and likely other relevant company software.
• Opportunities for face-to-face interaction and brainstorming sessions with team members and stakeholders.
• A dynamic and international environment that requires adaptability and proactive engagement.

Work Schedule: Flexible working is encouraged, allowing professionals to manage their schedules effectively. However, core hours or specific in-office days may be required for collaborative tasks and team meetings, aligning with the "hybrid" work arrangement.

📝 Enhancement Note: The hybrid work model at GN Group signifies a modern approach to work-life balance, balancing the need for in-person collaboration with the flexibility of remote work. This is a significant draw for professionals seeking structured yet adaptable work environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, experience, and fit with the role requirements.
• Hiring Manager Interview: Discussion about experience, creative approach, understanding of the role, and alignment with team dynamics. Emphasis on how you translate concepts into visual assets.
• Portfolio Presentation/Case Study: Candidates may be asked to present a selection of their work, discussing their process, challenges, and outcomes for specific projects. This is a crucial step to evaluate creative thinking and problem-solving.
• Skills Assessment/Test: Potentially a small design task or a scenario-based question to gauge practical skills, problem-solving abilities, and understanding of brand guidelines.
• Team/Stakeholder Interview: Meeting with potential colleagues or stakeholders to assess collaboration skills, communication style, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your skills relevant to the job description: digital-first design, print production, template creation, and ability to simplify complex information.
• Tell a Story: For each project, clearly articulate the brief, your role, the design process, the tools used, the challenges faced, and the impact of your design.
• Highlight Collaboration: If possible, include a project where you collaborated with copywriters or marketers, explaining how you worked together to achieve a common goal.
• Demonstrate Process: Show examples of wireframes, mood boards, or iterative design stages to illustrate your design thinking.
• File Organization: Be prepared to discuss how you structure and organize your design files for efficiency and collaboration.

Challenge Preparation:

• Understand GN Brands: Research ReSound, Beltone, Interton, and Danavox. Understand their visual identity and target audiences.
• Figma & Adobe Proficiency: Be ready to discuss your workflow and best practices within these tools.
• Digital-First Mindset: Prepare examples of how you adapt designs for various digital platforms and ensure optimal user experience.
• Generative AI Interest: Be prepared to discuss your thoughts on how generative AI can be integrated into creative workflows.
• Problem-Solving: Think about how you approach simplifying complex technical information visually.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for practical skills, process adherence, and collaborative potential. Demonstrating an understanding of GN's brands and the ability to adapt to a hybrid, agile environment will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop (essential for comprehensive graphic design tasks).
• Figma: Crucial for collaborative design, template creation, and potentially UI design elements.
• Microsoft Office Suite: Word, PowerPoint (for presentations, document creation, and stakeholder communication).

Analytics & Reporting: While not directly a designer's tool, understanding how design assets perform in marketing campaigns (e.g., click-through rates, engagement metrics) is beneficial. Familiarity with analytics dashboards might be a plus.

CRM & Automation: Not typically a direct requirement for a graphic designer, but understanding how marketing automation platforms use visual assets is helpful for context.

📝 Enhancement Note: Proficiency in Figma is a key differentiator for this role, indicating a move towards more collaborative, digital-native design workflows beyond traditional Adobe tools.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork and working together to achieve common goals.
• Quality Commitment: Dedication to producing high-quality, on-brand visual assets.
• Innovation: Openness to new ideas, trends, and technologies like generative AI to improve creative processes.
• Efficiency: Creating scalable solutions and maintaining organized systems for smoother workflows.
• Customer Focus: Designing materials that effectively communicate the value of GN's products to diverse audiences.

Collaboration Style:

• Cross-functional integration with copywriters, product marketers, and global teams is paramount.
• Expect a proactive approach to feedback and iterative design processes.
• Open communication channels are valued to ensure alignment and smooth project execution.

📝 Enhancement Note: The team values a proactive, collaborative, and quality-driven approach. Designers are expected to be team players who contribute to an efficient and innovative creative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Brand Consistency: Maintaining visual consistency across multiple brands (ReSound, Beltone, Interton, Danavox) and over 100 markets requires meticulous attention to detail and strong adherence to brand guidelines.
• Simplifying Technical Information: Effectively communicating the complex features and benefits of hearing aid technology to a diverse audience through design requires strong conceptualization and visual storytelling skills.
• Balancing Creative Vision with Stakeholder Needs: Presenting creative concepts and gaining buy-in from global stakeholders necessitates strong communication and negotiation skills.
• Adapting to Evolving Trends: Staying current with design trends, digital platforms, and new technologies like AI in a fast-paced environment.

Learning & Development Opportunities:

• Mastering Collaborative Design Tools: Deepening expertise in Figma and its collaborative features.
• Exploring Generative AI: Gaining practical experience with AI tools for creative ideation and asset generation.
• Understanding Hearing Technology: Building knowledge in a specialized and impactful industry.
• Global Marketing Exposure: Learning about diverse market needs and adapting designs for international audiences.
• Process Optimization: Contributing to the enhancement of creative workflows, template systems, and asset management.

📝 Enhancement Note: This role offers a unique opportunity to grow within a specialized industry, blending creative execution with the operational demands of a global marketing function. The challenge lies in managing complexity and driving efficiency through design.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for creating a new marketing brochure from initial brief to final delivery." (Focus on steps, tools, feedback loops, and organization.)
• Brand Adaptation: "How would you adapt a core visual concept for different brands like ReSound and Beltone, ensuring each maintains its unique identity while adhering to GN's overall strategy?" (Assess understanding of brand differentiation.)
• Simplifying Complexity: "Describe a time you had to design based on complex technical information. How did you approach it, and what was the outcome?" (Look for clear explanations of problem-solving and visual translation.)
• Collaboration: "Tell me about a project where you collaborated closely with a copywriter or product marketer. What was your role, and how did you ensure a cohesive final asset?" (Evaluate teamwork and communication.)
• Tool Proficiency: "How do you leverage Figma for collaborative design, and how does it differ from your workflow in Adobe Creative Suite?" (Gauge practical application of key tools.)
• Generative AI: "What are your thoughts on using generative AI in graphic design, and how might you incorporate it into your work at GN?" (Assess forward-thinking and adaptability.)

Company & Culture Questions:

• "What interests you about GN Group and the hearing aid industry?"
• "How do you approach working in a dynamic, international, and agile environment?"
• "Describe your ideal team collaboration style."

Portfolio Presentation Strategy:

• Concise & Focused: Present 3-5 of your strongest, most relevant projects.
• Highlight Process: For each project, explain the brief, your approach, challenges, solutions, and results.
• Showcase Digital & Print: Ensure you have examples demonstrating both digital-first and print production capabilities.
• Explain Figma Use: Be ready to discuss any projects where you used Figma for templates or collaborative workflows.
• Quantify Impact: If possible, mention any metrics or feedback that demonstrate the success of your designs.
• Prepare for Q&A: Anticipate questions about your design choices, problem-solving, and collaboration.

📝 Enhancement Note: The interview will heavily weigh the candidate's ability to demonstrate practical design skills, a clear understanding of design processes, effective collaboration, and adaptability to new tools and technologies. A structured portfolio presentation is key to showcasing these attributes.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the ‘APPLY’ link on the GN Careers portal.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating digital-first design, print production experience, and proficiency in Adobe Creative Suite and Figma. Include examples of template creation or brand consistency work.
• Resume Optimization: Ensure your resume clearly outlines your years of experience, specific design skills, proficiency with relevant software, and any experience with international or agile environments. Quantify achievements where possible.
• Company Research: Familiarize yourself with GN Group, its brands (ReSound, Beltone, Interton, Danavox), and its mission. Understand their visual identity and the hearing aid industry.
• Interview Preparation: Practice articulating your design process, how you simplify technical information, and your collaborative approach. Prepare a concise presentation of your strongest portfolio pieces.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.