Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Gepard Media

Location: Tallinn, Estonia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: March 31, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and brand consistency across all product and marketing touchpoints, ensuring a cohesive and impactful brand presence.

• Develop and maintain comprehensive brand guidelines, serving as the definitive resource for visual representation.

• Design and optimize high-quality marketing assets, including landing pages, emails, and display ads, to enhance user engagement and campaign performance.

• Foster collaborative relationships with design, marketing, and engineering teams to ensure seamless integration of visual elements into product and campaigns.

• Contribute to evolving design systems and strategies, directly influencing the company's artistic direction and brand communication effectiveness.

📝 Enhancement Note: This role is positioned as a mid-senior Graphic Designer. The emphasis on "shaping the artistic direction," "scaling and maintaining visual identity," and "influencing design strategy" indicates a need for a candidate who can not only execute design tasks but also contribute strategically to the brand's visual evolution. The mention of collaborating with "product Leadership, Head of Design, and Head of Marketing" further solidifies this senior-level expectation.

📈 Primary Responsibilities

• Develop, document, and maintain brand guidelines that define the visual identity and its application across all platforms and marketing materials.

• Ensure strict adherence to brand standards and visual consistency across all design outputs, from digital assets to marketing collateral.

• Design and optimize engaging marketing assets such as landing pages, email campaigns, display advertisements, and social media graphics.

• Collaborate effectively with cross-functional teams, including Product, Marketing, and Engineering, to translate business objectives into compelling visual designs.

• Contribute to the enhancement of user flows and visual appeal within product interfaces and marketing campaigns through strategic design optimization.

• Create high-quality, visually rich graphics tailored for digital channels to effectively engage both current and prospective customers.

• Participate in the evolution of design systems, ensuring scalability and maintainability of visual assets as the company grows.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on creative execution. The emphasis on "optimizing the design and layout of marketing assets to enhance user flow and visual appeal" and "designing high-quality marketing assets... tailored to engage current and future players across digital channels" points to a role focused on driving measurable outcomes through design. The expectation to "collaborate closely with design, marketing, and engineering teams" signifies a key requirement for strong interpersonal and project management skills within a cross-functional environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Arts, or a related field is expected, demonstrated through a robust portfolio.

Experience: 4+ years of professional experience in graphic design, with a significant focus on web and digital design. Experience working within cross-functional teams where design significantly influenced outcomes, rather than just execution, is crucial.

Required Skills:

• Portfolio: A comprehensive portfolio showcasing exceptional graphic design work, particularly for web applications and digital marketing campaigns.

• Design Software Proficiency: Expert-level skills in Adobe Photoshop, Adobe Illustrator, and Figma.

• Web Design Experience: Proven experience designing for web interfaces, landing pages, and digital advertising.

• Brand Development: Strong understanding and practical experience in developing and maintaining brand guidelines and visual identity systems.

• Communication Skills: Clear, concise, and effective verbal and written communication for presenting design concepts, providing direction, and incorporating feedback.

• Organizational Skills: Exceptional ability to manage multiple projects simultaneously, prioritize tasks, and consistently meet deadlines without compromising quality.

• Proactive Attitude: A demonstrated eagerness to learn, experiment with new design techniques, and expand skill sets.

• Creative Mindset: A resourceful and innovative approach to problem-solving, with meticulous attention to detail.

• Collaboration: Proven ability to work effectively within cross-functional teams and build strong working relationships.

• Autonomy: Demonstrated ability to work independently and take ownership of design projects from concept to completion.

Preferred Skills:

• Experience using Google Web Designer for interactive ad creation.

• Basic understanding of HTML and CSS for web content integration and optimization.

• Prior experience in the iGaming or digital entertainment industries, understanding their unique design aesthetics and user engagement strategies.

📝 Enhancement Note: The requirement for "experience working in cross-functional teams where design influenced outcomes, not only execution" signifies a move beyond a purely task-oriented role. Candidates should highlight instances where their design input led to strategic decisions or improved business results. The emphasis on "ability to operate with autonomy" suggests a need for self-starters who can manage their workload and decision-making effectively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design projects, including web pages, display ads, and email campaigns, demonstrating proficiency in current design trends and best practices.

• Include case studies that detail the design process, from initial brief and concept development to final execution, highlighting problem-solving approaches.

• Demonstrate the ability to develop and apply brand guidelines consistently across multiple projects, showing examples of brand evolution or maintenance.

• Present examples of how design has directly contributed to measurable improvements in user engagement, conversion rates, or campaign performance.

Process Documentation:

• Illustrate the workflow for creating marketing assets, from concept and design to review and final delivery, emphasizing efficiency and collaboration.

• Provide examples of how design processes were adapted to meet evolving project requirements or feedback from stakeholders.

• Showcase how design standards and reusable assets were documented and maintained to ensure scalability and consistency across a growing product portfolio.

📝 Enhancement Note: The portfolio is critical for this role, as it's the primary evidence of a candidate's ability to "shape artistic direction" and "scale and maintain visual identity." Applicants should prepare to walk through their portfolio, explaining not just the visual outcomes but the strategic thinking, problem-solving, and collaborative processes behind each project, especially those that influenced business outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 4+ years of experience in Tallinn, Estonia, and considering the hybrid work arrangement and competitive compensation mentioned, a salary range of €35,000 - €55,000 annually is estimated. This range accounts for the senior scope and responsibility, with potential for higher compensation based on specific experience and portfolio strength.

Benefits:

• Competitive compensation aligned with senior scope and responsibility.

• Flexible working hours, allowing for better work-life integration.

• Hybrid setup with access to a modern office in Ülemiste City, Tallinn, or Limassol, Cyprus.

• Extra days of annual leave, providing additional time for rest and rejuvenation.

• Stebby compensation for sports and wellness services, promoting employee well-being.

• Comprehensive health insurance coverage.

• Opportunity for direct access to decision-makers and low bureaucracy.

Working Hours: Approximately 40 hours per week, with flexible working hours to accommodate personal needs and optimize productivity.

📝 Enhancement Note: The estimated salary range is based on research from Estonian job market data for experienced graphic designers, considering the company's location and the "competitive compensation aligned with senior scope and responsibility" statement. The benefits package is comprehensive, emphasizing work-life balance and employee well-being, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gepard Media operates within the digital entertainment and iGaming sectors, an industry characterized by rapid innovation, a focus on user experience, and a competitive landscape that demands strong brand differentiation.

Company Size: The company's size is not explicitly stated, but the mention of "low bureaucracy" and "direct access to decision-makers" suggests a dynamic, potentially medium-sized organization that values agility and direct impact.

Founded: Gepard Media was founded to provide innovative solutions within the digital entertainment sphere. While the founding date is not provided, the company's focus on product leadership and evolving design systems indicates a forward-thinking approach to its market presence.

Team Structure:

• The Graphic Designer will be part of a creative and marketing-focused team, likely working closely with a Head of Design and Head of Marketing.

• Reporting structure will involve direct collaboration with product leadership, indicating a flat hierarchy where design input is valued at a high level.

Methodology:

• Data-driven decision-making is implied through the expectation that "Visual output contributes to measurable improvements in engagement and campaign performance."

• Workflow planning and optimization are evident in the need for "Teams move faster due to clear visual standards, reusable assets, and structured design approaches."

• Automation and efficiency practices are suggested by the emphasis on maintaining "Brand consistency and quality as products and teams scale" and the preference for "reusable assets."

Company Website: https://careers.gepardmedia.ee

📝 Enhancement Note: The industry context of iGaming and digital entertainment is crucial. Candidates should understand the unique design challenges and opportunities in this space, such as creating engaging user interfaces, visually appealing marketing campaigns, and maintaining brand integrity in a fast-paced, competitive market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior Graphic Designer level. It goes beyond execution to involve strategic input, brand stewardship, and influencing design direction. The candidate is expected to "shape the artistic direction" and "own a defined visual identity."

Reporting Structure: The Graphic Designer will report to a Head of Design or a similar senior creative lead. They will also collaborate directly with Product Leadership and the Head of Marketing, indicating a highly visible role with cross-functional influence.

Operations Impact: The success of this role is directly tied to its impact on measurable business outcomes. The company explicitly states that "Visual output contributes to measurable improvements in engagement and campaign performance," and that "Stakeholders rely on your creative direction as part of core decision-making." This means the designer's work will have a tangible effect on customer acquisition, retention, and overall brand perception.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Graphic Designer or Art Director role, taking on more strategic responsibilities and managing junior designers.

• Specialization: Opportunity to deepen expertise in specific areas like UX/UI design for digital entertainment, motion graphics, or advanced digital marketing asset creation.

• Cross-Functional Expertise: Gaining broader experience in product development and marketing strategy through close collaboration, potentially leading to roles in product marketing or creative management.

• Skill Expansion: Opportunities to learn new design tools, technologies (like Google Web Designer), and potentially basic HTML/CSS, enhancing versatility.

📝 Enhancement Note: The career growth path emphasizes strategic involvement and leadership. The ability to "influence design strategy" and have "direct access to decision-makers" suggests a company that invests in its talent and provides clear avenues for advancement within the creative and marketing functions.

🌐 Work Environment

Office Type: The company offers a hybrid work setup, allowing employees to work from their modern office in Ülemiste City, Tallinn, or their office in Limassol, Cyprus. This suggests a professional and well-equipped office environment designed for collaboration and focused work.

Office Location(s):

• Tallinn, Estonia: Ülemiste City is a well-known business hub, offering a modern and accessible workspace.

• Limassol, Cyprus: Provides an alternative location for employees, potentially catering to a broader talent pool.

Workspace Context:

• The hybrid model supports flexibility, allowing designers to balance remote and in-office work, potentially dedicating office days to collaborative sessions and meetings.

• The "product-focused environment with low bureaucracy" implies a workplace that encourages initiative, quick decision-making, and efficient execution of design tasks.

• Collaboration is a key aspect, with opportunities to interact directly with product leadership and marketing heads, fostering a dynamic and integrated work atmosphere.

Work Schedule: Flexible working hours are offered, which is beneficial for designers who may have peak creative periods at different times of the day. This flexibility, combined with the hybrid setup, aims to promote a healthy work-life balance while ensuring project deadlines are met.

📝 Enhancement Note: The hybrid model and flexible hours are significant benefits for a creative role like Graphic Design, allowing for focused individual work and collaborative team engagement. The choice between Tallinn and Cyprus offices offers geographical flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discussing key projects, your design process, and how your work has influenced outcomes. Expect questions about your strategic thinking, problem-solving abilities, and collaboration experience.

• Skills Assessment/Challenge: This may involve a design exercise or a case study, focusing on a specific creative problem or brand challenge relevant to Gepard Media's industry. This evaluates your practical skills, approach to problem-solving, and ability to work under pressure.

• Team & Stakeholder Interviews: Meetings with potential team members, the Head of Design, and possibly product or marketing leadership to assess cultural fit, communication style, and strategic alignment.

• Final Interview: May involve senior leadership to discuss overall fit, career aspirations, and the strategic contributions you can make.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in web design, digital marketing assets, and brand consistency. Prioritize projects where your design influenced business outcomes.

• Tell a Story: For each project, clearly articulate the problem you were solving, your process (research, ideation, execution), the tools used, your specific role, and the measurable results or impact.

• Highlight Collaboration: Showcase projects where you worked effectively with cross-functional teams, emphasizing how you incorporated feedback and contributed to shared goals.

• Demonstrate Brand Understanding: Include examples of how you have applied or developed brand guidelines, showing your ability to maintain consistency and elevate a brand's visual identity.

• Be Prepared for Figma: As Figma is a required skill, be ready to discuss your experience and potentially demonstrate your proficiency if asked.

Challenge Preparation:

• Research Gepard Media: Understand their current brand, target audience, and the iGaming/digital entertainment industry. Identify potential design opportunities or challenges they might face.

• Practice Design Exercises: Familiarize yourself with common design challenges, such as creating ad variations, designing landing page elements, or adapting existing brand assets.

• Focus on Efficiency: For any timed exercises, prioritize clear communication of your thought process and a well-structured approach, rather than aiming for absolute perfection in a short timeframe.

• Articulate Rationale: Be ready to explain the "why" behind your design choices, connecting them to business objectives and user needs.

📝 Enhancement Note: The application process emphasizes practical skills and strategic thinking. Candidates should be prepared to not only showcase their design talent but also their ability to think critically, collaborate effectively, and understand the business impact of their creative work. The portfolio review is a crucial stage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and creating detailed graphics.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and illustrations.

• Figma: A primary tool for UI/UX design, prototyping, and collaborative design workflows. Proficiency is expected for designing web interfaces and marketing assets.

Analytics & Reporting:

CRM & Automation:

Nice-to-Have Tools:

• Google Web Designer: Useful for creating interactive HTML5 ads and web content.

• HTML/CSS: Basic understanding is preferred, indicating an ability to work with web developers and understand implementation constraints.

📝 Enhancement Note: Proficiency in Photoshop, Illustrator, and Figma is non-negotiable. Candidates should be ready to demonstrate their skills in these core tools, particularly Figma, given its prevalence in modern UI/UX and collaborative design environments.

👥 Team Culture & Values

Operations Values:

• Artistic Excellence: A strong emphasis on creating "beautiful and memorable visuals" and prioritizing "artistic excellence."

• Impact-Driven: A focus on delivering designs that contribute to "measurable improvements in engagement and campaign performance" and where "Your work will have a direct, tangible impact on the product's success."

• Collaboration: A value placed on working closely with "design, marketing, and engineering teams" and ensuring "seamless integration of visual designs."

• Efficiency & Scalability: The company aims for "Teams move faster due to clear visual standards, reusable assets, and structured design approaches," indicating a value for streamlined processes and maintainable design systems.

• Autonomy & Proactivity: Encouraging individuals to "operate with autonomy" and possess a "proactive attitude with a strong desire to learn."

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Product, Marketing, and Engineering, fostering an integrated approach to design and development.

• Feedback-Oriented: While autonomy is valued, clear communication skills are needed for "providing direction and incorporating feedback," suggesting a culture of constructive criticism and iterative design.

• Direct Access: The "low bureaucracy and direct access to decision-makers" fosters a collaborative environment where ideas can be shared and acted upon quickly.

📝 Enhancement Note: The company culture appears to value both individual initiative and collaborative synergy. The emphasis on "artistic excellence" combined with "measurable improvements" suggests a balance between creative passion and business acumen.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining strict brand guidelines while also creating fresh, engaging visuals for a dynamic industry.

• Scalability: Ensuring design assets and systems can effectively scale as the company and its product offerings grow.

• Cross-Functional Alignment: Effectively communicating design rationale and integrating feedback from diverse teams (Product, Marketing, Engineering) with potentially different priorities.

• Industry Pace: Keeping up with the rapid evolution of design trends and technologies within the competitive iGaming and digital entertainment sectors.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in areas like UI/UX, motion graphics, or interactive design.

• Industry-Specific Design: Gaining deeper expertise in designing for the iGaming and digital entertainment markets.

• Strategic Design Input: Developing skills in influencing design strategy and contributing to brand evolution at a higher level.

• Tool Expansion: Learning new software and technologies, such as Google Web Designer, and potentially exploring basic HTML/CSS integration.

• Leadership Potential: For high performers, there's a clear path toward design leadership roles within the organization.

📝 Enhancement Note: The role presents an excellent opportunity for a designer to grow beyond execution into a strategic and influential position, particularly within a niche but dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure consistency while still producing impactful designs?" (Assesses ability to adhere to brand, creative problem-solving)

• "Walk us through a project where your design decisions significantly influenced user engagement or campaign performance. What was your process, and what were the results?" (Assesses impact-driven design, portfolio walkthrough preparation)

• "How do you approach collaborating with engineers and marketers who may have different priorities or perspectives on design?" (Assesses cross-functional collaboration, communication skills)

Company & Culture Questions:

• "What interests you about Gepard Media and the iGaming/digital entertainment industry?" (Assesses research, cultural fit)

• "How do you stay updated on design trends, and how do you incorporate them into your work while maintaining brand integrity?" (Assesses proactivity, continuous learning)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design process), and the outcome (measurable impact).

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., "increased click-through rate by X%," "improved conversion by Y%").

• Highlight Figma Proficiency: Be prepared to discuss your experience with Figma, its collaborative features, and how you leverage it for web and UI design.

• Showcase Brand Consistency: Dedicate a section or specific examples to demonstrate your ability to create and enforce brand guidelines.

• Be Ready for a Design Challenge: Prepare for a potential short design exercise. Focus on your problem-solving process, communication of ideas, and ability to deliver a thoughtful solution within a given timeframe.

📝 Enhancement Note: Candidates should prepare to discuss their portfolio in detail, focusing on the strategic thinking and measurable impact of their work, not just the aesthetics. Understanding the iGaming industry is also a key differentiator.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Gepard Media careers page.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your strongest projects relevant to web design, digital marketing assets, and brand consistency. Ensure you can articulate the strategic thinking and measurable outcomes for each.

• Resume Optimization: Update your resume to emphasize your 4+ years of graphic design experience, proficiency in Photoshop, Illustrator, and Figma, and any experience in cross-functional collaboration or the iGaming industry. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio projects, focusing on storytelling, problem-solving, and demonstrating the business impact of your design decisions. Be ready to discuss your creative process and collaborative approach.

• Company & Industry Research: Thoroughly research Gepard Media, their brand presence, and the iGaming/digital entertainment industry to articulate your interest and demonstrate an understanding of their market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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