Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Fundamental Hospitality Location: Dubai, United Arab Emirates Job Type: Full-time Category: Creative & Media / Hospitality / Art & Design Date Posted: January 19, 2026 Experience Level: Mid-Level (2-5 Years) Remote Status: On-site

🚀 Role Summary

• This role is a key contributor to brand visual identity and marketing collateral within the dynamic hospitality sector.
• Focuses on creating high-impact graphic design assets and professionally edited video content to uphold premium brand standards.
• Requires a strong understanding of brand aesthetics, particularly within the Food & Beverage and luxury markets.
• Involves direct collaboration with marketing, brand, and operational teams to ensure cohesive visual storytelling across all touchpoints.

📝 Enhancement Note: Given the context of "Maison De La Plage" and the company's portfolio of luxury lifestyle brands, this role is positioned within a high-end creative function. The emphasis on "highly polished, on-brand graphic design assets and professionally edited video content" suggests a need for a designer capable of elevating brand perception in competitive markets like Dubai's hospitality scene.

📈 Primary Responsibilities

• Develop and execute creative visual concepts for a range of marketing materials, including digital assets, print collateral, social media content, and in-venue signage.
• Design and edit professional video content that aligns with brand guidelines and enhances storytelling for promotional campaigns, social media, and internal communications.
• Ensure all design output adheres to strict brand aesthetic guidelines and maintains a consistent, premium look and feel across all Fundamental Hospitality brands, specifically for Maison De La Plage.
• Collaborate with cross-functional teams, including marketing, operations, and culinary departments, to translate business objectives into compelling visual solutions.
• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.
• Stay current with design trends, industry best practices, and emerging technologies to continuously enhance creative output.
• Contribute to the overall creative strategy and brand development efforts for the company and its portfolio of venues.

📝 Enhancement Note: The core responsibility of producing "highly polished, on-brand graphic design assets and professionally edited video content" implies a hands-on role requiring strong technical skills in both graphic design and video editing software. The emphasis on "premium brand aesthetic standards" suggests a need for a designer with a sophisticated visual sensibility, particularly relevant for luxury F&B brands.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Multimedia Design, or a related field is preferred. Equivalent practical experience will also be considered.

Experience:

• Minimum of 2-5 years of professional graphic design experience, with a proven track record in creating high-quality visual assets.
• Specific experience within the Food & Beverage or luxury brand environments is highly desirable.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong video editing skills using software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Demonstrated ability to create visually appealing and engaging graphics for digital and print mediums.
• Excellent understanding of typography, color theory, layout, and visual hierarchy.
• Ability to produce professional-quality video content, including editing, color correction, and basic motion graphics.
• Strong communication and interpersonal skills, with the ability to articulate creative concepts and receive constructive feedback.
• Excellent written and spoken English communication skills.

Preferred Skills:

• Experience with motion graphics software (e.g., Adobe After Effects).
• Familiarity with social media content creation best practices.
• Basic understanding of photography principles.
• Experience working with brand guidelines and maintaining brand consistency.
• Knowledge of the hospitality industry and its unique design needs.

📝 Enhancement Note: The requirement for "professionally edited video content" alongside graphic design skills indicates a need for a versatile creative professional. The emphasis on "highly polished" and "premium brand aesthetic standards" suggests that candidates with a portfolio showcasing sophisticated luxury or F&B design will be strongly considered.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects, including digital assets, print collateral, social media visuals, and branding elements.
• A dedicated section demonstrating professionally edited video content, highlighting editing skills, storytelling, and adherence to brand aesthetic.
• Case studies or project descriptions that detail the design process, problem-solving approach, and the impact of the visual solutions.
• Examples that specifically illustrate experience with luxury brands or the Food & Beverage industry.
• Demonstrations of ability to adhere to and evolve brand guidelines effectively.

Process Documentation:

• The ability to document design processes, from concept ideation through to final execution, is valued.
• Candidates should be prepared to discuss their workflow for managing multiple projects and ensuring brand consistency.
• Understanding of asset management and version control for design files.

📝 Enhancement Note: For a Graphic Designer role, especially in a hospitality context, the portfolio is paramount. It serves as direct evidence of the candidate's ability to meet "highly polished, on-brand graphic design assets and professionally edited video content" requirements. The expectation is to see a clear demonstration of aesthetic sensibility and technical proficiency, particularly within the luxury and F&B sectors.

💵 Compensation & Benefits

Salary Range:

• The company offers a "Competitive Salary," which for a mid-level Graphic Designer in Dubai with 2-5 years of experience, typically ranges from AED 8,000 to AED 15,000 per month, depending on the specific qualifications, experience, and the breadth of video editing skills.

Benefits:

• Competitive Salary
• Work Visa sponsorship provided.
• Comprehensive Medical Insurance.
• Generous 30 days of paid annual leave.
• Employee discounts across Fundamental Hospitality venues.
• Joining flight ticket for international applicants.
• Annual or biennial return tickets to home country (depending on position).
• Significant opportunities for professional growth and development within the company.
• Two days off per week, ensuring a healthy work-life balance.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week, with potential for flexibility based on project demands. The role is on-site.

📝 Enhancement Note: The listed benefits are comprehensive and standard for international hires in Dubai's competitive hospitality market. The salary range is an estimate based on industry benchmarks for a Graphic Designer with the specified experience level in Dubai, considering the company's premium brand positioning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Lifestyle Brands, Food & Beverage. Fundamental Hospitality operates a diverse portfolio of acclaimed lifestyle concepts, including Gaia, Shanghai Me, Alaya, La Maison Ani, Piatti, and Izu Burger, alongside international franchises. Company Size: Fundamental Hospitality is a significant player, managing multiple brands and venues across the Middle East and Europe, with ongoing global expansion. This suggests a medium to large-sized organization with structured departments and a growing international presence. Founded: Established in 2011, Fundamental Hospitality has rapidly grown into a leading innovator in the hospitality industry, known for its creative approach to concept development and experience-driven lifestyle concepts.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department.
• This department may include roles such as Marketing Managers, Digital Marketing Specialists, Social Media Managers, and potentially other designers or content creators.
• Close collaboration with brand managers, venue operations teams, and culinary directors is expected to ensure visual alignment with each brand's unique identity.

Methodology:

• Fundamental Hospitality emphasizes an "elevated, home-grown concept" development approach, suggesting a culture that values creativity, innovation, and attention to detail.
• The company's expansion strategy indicates a focus on data-driven decisions, market analysis, and effective execution of experience-driven concepts.
• A blend of creative exploration and rigorous operational standards is likely to define their approach.

Company Website: http://www.fundamentalhospitality.com

📝 Enhancement Note: The company's focus on "lifestyle brands reimagined" and its rapid growth highlight a dynamic and ambitious culture. The Graphic Designer will be instrumental in shaping the visual narrative of these premium concepts, requiring a deep understanding of the luxury market and a creative approach that aligns with the company's innovative spirit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, typically requiring 2-5 years of experience. It's an individual contributor role focused on execution and creative output within the marketing and creative function. Reporting Structure: The Graphic Designer will likely report to a Creative Director, Marketing Manager, or Head of Design, depending on the specific department structure within Fundamental Hospitality. Operations Impact: While not directly in revenue operations, this role has a significant indirect impact on revenue by shaping brand perception, driving customer engagement through compelling visuals, and enhancing the overall guest experience across all touchpoints, from digital marketing to in-venue aesthetics.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, advanced video editing, or branding for luxury markets.
• Brand Focus: Potential to become the go-to designer for specific high-profile brands within the Fundamental Hospitality portfolio.
• Team Leadership: With significant experience and demonstrated success, there may be opportunities to move into a Senior Graphic Designer role or even a Creative Lead position for specific projects or brands.
• Cross-functional Exposure: Opportunities to collaborate on broader marketing campaigns and brand strategy initiatives.

📝 Enhancement Note: The company's mention of "opportunities for growth, learning and development" suggests a commitment to employee advancement. For a Graphic Designer, this could mean developing specialized skills, taking on more complex projects, or moving into roles with greater strategic influence as the company continues its global expansion.

🌐 Work Environment

Office Type: The role is based at "Maison De La Plage in Dubai," indicating an on-site position within a premium hospitality venue or its associated corporate office. Office Location(s): DIFC (Dubai International Financial Centre), Dubai, United Arab Emirates. This is a prestigious business district known for its upscale environment.

Workspace Context:

• The workspace is expected to be professional and conducive to creative work, likely equipped with the necessary design software and hardware.
• Given the DIFC location, the environment will be modern and sophisticated, mirroring the company's brand image.
• Collaboration will be a key aspect, involving regular interaction with marketing, brand management, and potentially F&B operations teams.

Work Schedule:

• Full-time, on-site role with standard working hours (approximately 40 hours per week).
• Two days off per week are guaranteed, supporting work-life balance in a demanding industry.

📝 Enhancement Note: Working on-site in a location like DIFC means being immersed in a high-energy, professional environment. The role at Maison De La Plage suggests a direct connection to the brand's operational output, requiring the designer to understand the practical application of their creative work in a real-world hospitality setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative output.
• Creative Assessment/Technical Test: Candidates may be asked to complete a design challenge or edit a short video clip to demonstrate their skills and understanding of brand aesthetics.
• Interview Rounds: Multiple interviews with hiring managers, creative leads, and potentially brand representatives to assess design thinking, communication skills, cultural fit, and problem-solving abilities.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their process, design choices, and how they've met client/brand objectives in previous roles.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, especially pieces that align with luxury F&B or lifestyle brands.
• Highlight Video Skills: Ensure your video editing capabilities are clearly demonstrated with polished examples.
• Explain Your Process: For each project, briefly describe the brief, your creative approach, the tools used, and the outcome.
• Showcase Brand Adherence: Include examples where you successfully worked within or developed brand guidelines.
• Quantify Impact (if possible): If a design led to measurable results (e.g., increased engagement), mention it.

Challenge Preparation:

• Be prepared to analyze brand aesthetics and propose visual solutions.
• Practice editing a short piece of footage to showcase your technical skills and creative editing style.
• Think about how you would create assets for a new luxury F&B concept, considering target audience and brand positioning.

📝 Enhancement Note: The emphasis on "highly polished, on-brand graphic design assets and professionally edited video content" means the interview process will heavily scrutinize both the quality of the work and the candidate's ability to execute within specific brand parameters. A strong portfolio that includes video editing examples is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential.
• Video Editing Software: Proficiency in Adobe Premiere Pro, Final Cut Pro, or similar professional video editing platforms is required.
• Motion Graphics (Preferred): Adobe After Effects for creating dynamic visual elements.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts engagement metrics (e.g., social media reach, website clicks) is beneficial. Familiarity with social media analytics dashboards is a plus.

CRM & Automation:

• Not directly applicable to this role, but an understanding of how marketing automation tools might use visual assets can be helpful.

📝 Enhancement Note: The core technology stack for this role revolves around visual content creation. Mastery of Adobe Creative Suite for graphics and a professional video editing suite is paramount. The company's premium brand positioning implies a need for high-level technical proficiency and an eye for detail in all digital tools used.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Fundamental Hospitality thrives on developing unique, elevated concepts, so a creative mindset is key.
• Excellence & Quality: The company prides itself on delivering premium experiences, translating to a high standard for all creative output.
• Brand Integrity: Maintaining and enhancing the distinct identity of each brand is crucial.
• Collaboration: Working effectively with diverse teams across marketing, operations, and culinary sectors.
• Growth Mindset: Embracing learning and development opportunities within a rapidly expanding organization.

Collaboration Style:

• Expect a collaborative environment where ideas are shared and refined through discussion.
• The designer will need to work closely with marketing to understand campaign objectives and with venue teams to ensure visual assets are practical for on-site use.
• Open communication and receptiveness to feedback are essential for aligning creative vision with business goals.

📝 Enhancement Note: The company's focus on "lifestyle brands reimagined" and its "creative approach to concept development" suggests a culture that values bold ideas and meticulous execution. The Graphic Designer will need to embody these values, contributing visually to the company's reputation for innovation and premium quality.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Juggling design needs for multiple distinct brands, each with its own aesthetic, can be challenging.
• Fast-Paced Environment: The hospitality industry, especially in a market like Dubai, is highly dynamic, requiring adaptability and quick turnaround times.
• Meeting High Aesthetic Standards: Consistently delivering "highly polished" content that meets the premium expectations of luxury F&B brands requires sustained creativity and technical skill.
• Balancing Creative Vision with Business Objectives: Ensuring that creative designs effectively serve marketing goals and operational realities.

Learning & Development Opportunities:

• Advanced Video Editing & Motion Graphics: Opportunities to enhance skills in more complex video production and animation techniques.
• Brand Development: Gaining deeper insights into brand strategy and how visual design contributes to brand equity.
• Industry Trends: Staying ahead of design and F&B trends through professional development and exposure to new concepts.
• Cross-Brand Experience: Broadening design experience across a diverse portfolio of luxury and lifestyle brands.

📝 Enhancement Note: The challenge lies in translating the company's ambitious vision into tangible, high-quality visual assets across various platforms. Growth opportunities are tied to mastering the art of luxury branding within hospitality and expanding technical capabilities in video and motion graphics.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing visual assets for a new luxury F&B concept. How would you ensure it aligns with a premium brand aesthetic?"
• "Walk us through a video editing project you're particularly proud of. What was the brief, your creative approach, and the outcome?"
• "How do you approach maintaining brand consistency across different marketing channels and for multiple brands?"
• "Tell us about a time you had to balance creative vision with client feedback or business constraints."

Company & Culture Questions:

• "What do you admire about Fundamental Hospitality's brand portfolio, and why?"
• "How do you stay updated on design trends, especially within the hospitality and luxury sectors?"
• "Describe your ideal collaborative environment when working on creative projects."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by brand, project type, or skill (e.g., Graphic Design, Video Editing).
• Narrative: For key projects, tell a story: the problem, your solution, and the result. Highlight your role and the specific skills you employed.
• Showcase Video: Dedicate a clear section to your video work, ensuring clips are easily accessible and well-edited.
• Brand Alignment: Emphasize projects that demonstrate your understanding of luxury aesthetics and F&B branding.
• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful pieces.

📝 Enhancement Note: Interviewers will be looking for not just creative talent but also a professional approach to design, strong communication skills, and an understanding of brand strategy, particularly within the luxury hospitality space. The portfolio presentation is a critical opportunity to demonstrate these qualities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Fundamental Hospitality careers page.
• Portfolio Customization: Ensure your portfolio prominently features your best graphic design work and, crucially, examples of professionally edited video content. Tailor your portfolio to highlight experience relevant to luxury brands and the Food & Beverage industry.
• Resume Optimization: Clearly articulate your years of experience, proficiency in Adobe Creative Suite and video editing software, and any specific experience within the hospitality or luxury sectors. Use keywords like "Graphic Design," "Video Editing," "Brand Aesthetic," and "Luxury Brand."
• Interview Preparation: Practice discussing your design process, your approach to brand consistency, and your video editing techniques. Be ready to present your portfolio and articulate how your skills align with Fundamental Hospitality's premium brand standards.
• Company Research: Familiarize yourself with Fundamental Hospitality's portfolio of brands (Gaia, Shanghai Me, Alaya, etc.) and their overall market positioning. Understand their commitment to "lifestyle brands reimagined" and their creative approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.