Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Fundamental Hospitality Location: Dubai, United Arab Emirates Job Type: Full-Time Category: Marketing & Creative Operations Date Posted: 2025-07-31 Experience Level: Mid-Level (2-5 Years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and brand perception of GAIA and Fundamental Hospitality's expanding portfolio of luxury lifestyle brands across the Middle East and Europe.
• The Graphic Designer will translate brand strategy into compelling visual assets, ensuring consistency and impact across all marketing and communication channels.
• Success in this role requires a blend of creative artistry, technical proficiency in design software, and a strong understanding of luxury brand aesthetics and market trends.
• The position offers a unique opportunity to contribute to a rapidly growing international hospitality group, working on diverse projects from concept development to final execution.

📝 Enhancement Note: While the raw input lists "Graphic Designer," the company description and expansion plans strongly suggest a role within a broader Marketing or Creative Operations function, focusing on brand consistency and visual asset management for a hospitality and lifestyle group. The emphasis on luxury brands and international expansion signifies a need for sophisticated design sensibilities and strategic brand thinking.

📈 Primary Responsibilities

• Conceptualize and design a wide range of visual assets, including digital marketing materials (social media graphics, website banners, email templates), print collateral (brochures, menus, flyers, event invitations), and internal communications.
• Develop and maintain brand consistency across all visual touchpoints, adhering to brand guidelines and ensuring a cohesive aesthetic for GAIA and other Fundamental Hospitality brands.
• Collaborate closely with marketing, culinary, and operations teams to understand project requirements, target audiences, and brand messaging for each initiative.
• Manage multiple design projects simultaneously from concept to completion, meeting deadlines and delivering high-quality creative output.
• Prepare artwork for various production methods, ensuring correct file formats, color profiles, and specifications for both print and digital applications.
• Stay updated on industry trends, design best practices, and emerging technologies to continuously enhance the visual appeal and effectiveness of brand communications.
• Assist in the development of brand style guides and ensure adherence across all creative outputs.

📝 Enhancement Note: Based on the company's international presence and the nature of the hospitality industry, responsibilities likely extend beyond basic graphic design to include brand guardianship and visual strategy for multiple luxury concepts. The role will require adapting designs for different markets (Middle East, Europe) and integrating them into operational marketing plans.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field.

Experience:

• 2-5 years of professional experience as a Graphic Designer, with a proven track record in creating impactful visual assets.
• Demonstrated experience working with fashion or luxury brands, or within the hospitality sector, is highly preferred.
• Experience in managing multiple projects and working within a fast-paced, dynamic environment.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for design execution.
• Strong understanding of typography, color theory, layout, and visual hierarchy principles.
• Excellent communication and interpersonal skills, with the ability to articulate design concepts and receive constructive feedback.
• English language proficiency (written and spoken) is mandatory for effective collaboration and communication.
• Ability to work independently and as part of a team, demonstrating strong organizational and time-management skills.

Preferred Skills:

• Experience with motion graphics software (e.g., After Effects) for social media content creation.
• Familiarity with digital marketing platforms and best practices for online visual content.
• Basic understanding of web design principles and UI/UX concepts.
• Experience with photography and image editing for marketing materials.

📝 Enhancement Note: The preference for fashion/luxury brand experience suggests that candidates with a keen eye for high-end aesthetics, detail, and sophisticated visual storytelling will be highly valued. The international scope implies a need for cultural sensitivity in design applications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a range of design projects, including branding, marketing collateral, social media graphics, and any relevant print or digital campaigns.
• Demonstrate a clear understanding of brand identity development and how to maintain visual consistency across different platforms and applications.
• Include case studies or project descriptions that highlight your thought process, problem-solving approach, and the impact of your designs on business objectives (e.g., engagement, brand perception).
• Highlight experience with luxury or lifestyle brands, showcasing an ability to align design with premium market positioning and target audience expectations.

Process Documentation:

• Evidence of organized workflow management, including project planning, asset organization, and version control for design files.
• Examples of how you have collaborated with cross-functional teams or stakeholders to gather requirements, present concepts, and incorporate feedback effectively.
• Showcase your ability to adapt design processes based on project needs, feedback, and evolving brand strategies.

📝 Enhancement Note: For a role in a growing international company, a portfolio that demonstrates adaptability, efficiency in workflow, and clear communication of design strategy will be crucial. The emphasis on luxury brands means that the aesthetic quality and sophistication of the portfolio are as important as the process itself.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for experienced Graphic Designers in Dubai, UAE, with a focus on the luxury hospitality sector, the estimated annual salary range is AED 120,000 - AED 180,000 (approximately USD 32,700 - USD 49,000). This estimate considers the competitive nature of the market, the company's luxury positioning, and the international scope of operations.

Benefits:

• Competitive Salary: Aligned with the estimated range, reflecting experience and market value.
• Work Visa & Medical Insurance: Comprehensive coverage provided by the company.
• 30 Days Paid Annual Leave: Generous holiday allowance for rest and rejuvenation.
• Employee Discounts: Substantial discounts across GAIA and other Fundamental Hospitality venues.
• Joining Flight Ticket: Provided for international applicants to facilitate relocation.
• Return Tickets to Home Country: Annual or biennial travel allowance back to the home country, depending on the position.
• Opportunities for growth, learning, and development within a dynamic international hospitality group.
• Two days off per week, ensuring a healthy work-life balance.

Working Hours:

• Standard full-time working hours, typically 40 hours per week, with flexibility expected to meet project deadlines and event demands. The company offers two days off per week.

📝 Enhancement Note: The provided benefits are highly attractive for international candidates relocating to Dubai. The salary estimate is based on research of similar roles in the Dubai luxury hospitality market and accounts for the experience level and the company's premium brand positioning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Lifestyle, Food & Beverage, Luxury Retail. Company Size: Fundamental Hospitality has a significant international presence with multiple venues across the Middle East and Europe, indicating a mid-to-large sized organization with a growing global footprint. Founded: Established in 2011, Fundamental Hospitality has a decade of experience in developing and expanding lifestyle concepts.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Brand team, reporting to a Marketing Manager or Head of Marketing.
• This role will involve close collaboration with culinary teams, venue operations managers, and potentially the corporate leadership team for brand strategy alignment.
• The team structure supports cross-functional collaboration, essential for executing cohesive brand experiences across diverse hospitality venues.

Methodology:

• Fundamental Hospitality's approach is characterized by a creative, experience-driven strategy, focusing on elevating and exporting homegrown concepts.
• Emphasis is placed on quality, innovation, and maintaining a dynamic experience in each venue.
• Data-driven decision-making is likely integrated into marketing and brand strategies to optimize customer engagement and revenue.

Company Website: http://www.fundamentalhospitality.com

📝 Enhancement Note: The company's positioning as a "UAE born company that unifies the regions leading lifestyle concepts" and its global expansion strategy suggest a dynamic, innovative, and ambitious work environment. The focus on "lifestyle brands reimagined" points to a culture that values creativity and unique experiences.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role, offering a solid opportunity to build a career within the operations and marketing functions of a prominent international hospitality group. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a senior member of the marketing/creative department, with opportunities to interact with and influence brand direction for various venue concepts. Operations Impact: The role directly impacts brand perception, customer engagement, and the overall guest experience through visually compelling marketing materials. High-quality design contributes significantly to the luxury positioning and commercial success of GAIA and other Fundamental Hospitality brands, influencing customer acquisition and retention.

Growth Opportunities:

• Skill Specialization: Opportunity to specialize in specific areas of design, such as digital marketing design, branding for new concepts, or even motion graphics, as the company expands.
• Career Progression: Potential to advance to a Senior Graphic Designer, Art Director, or Marketing Creative Lead role within Fundamental Hospitality as the company continues to grow and launch new brands.
• Cross-Functional Learning: Exposure to various aspects of hospitality operations and marketing strategy, providing a holistic understanding of the business and potential pathways into broader marketing roles.

📝 Enhancement Note: The rapid international expansion of Fundamental Hospitality presents significant growth potential. A successful Graphic Designer in this role could carve out a substantial career within the company, potentially leading creative initiatives for new market launches or brand developments.

🌐 Work Environment

Office Type: The role is based in Dubai, likely within a corporate office environment supporting the GAIA brand and potentially other Fundamental Hospitality operations. This environment would be professional and collaborative. Office Location(s): The specific office location is DIFC, Dubai, a prime business and financial hub known for its upscale atmosphere, which aligns with the company's luxury brand positioning.

Workspace Context:

• The workspace is expected to be modern and equipped with the necessary tools for creative professionals, fostering collaboration and innovation.
• There will be opportunities for interaction with a diverse international team, promoting a rich cultural exchange and collaborative atmosphere.
• The creative team likely works closely with marketing, PR, and operational teams to ensure brand consistency across all touchpoints.

Work Schedule:

• A standard 40-hour work week is typical, with two days off. However, the nature of hospitality and events means that occasional flexibility may be required to meet project deadlines or support specific venue launches or promotional activities.

📝 Enhancement Note: Working in DIFC, Dubai, offers a prestigious and well-connected work environment, typical for luxury brand operations. The emphasis on international collaboration suggests a vibrant and diverse workplace culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience and creative skills.
• Creative Assessment/Test: You may be asked to complete a design challenge or provide specific examples from your portfolio that demonstrate your ability to meet the brand's aesthetic and strategic needs. This will likely involve creating a visual concept for a new menu, event campaign, or social media series.
• Interview with Hiring Manager: A discussion about your experience, design philosophy, understanding of the luxury hospitality market, and how you approach brand consistency and creative problem-solving.
• Team/Cross-functional Interview: Potentially an interview with other marketing or operational team members to assess cultural fit and collaboration skills.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work that aligns with luxury branding and hospitality. Prioritize quality over quantity.
• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, and the results achieved. Quantify impact where possible (e.g., increased engagement, brand recognition).
• Highlight Brand Alignment: Demonstrate your understanding of brand guidelines and how you adapt designs to maintain brand integrity across different applications.
• Showcase Versatility: Include a range of work that demonstrates your proficiency in different design formats (digital, print, social media).

Challenge Preparation:

• Understand the Brand: Thoroughly research Fundamental Hospitality, GAIA, and their other brands. Understand their core values, target audience, and aesthetic.
• Think Strategically: Prepare to discuss how your design choices support business objectives and brand strategy, not just aesthetic appeal.
• Be Ready to Present: Practice presenting your portfolio and any design challenges concisely and confidently, highlighting your process and rationale.

📝 Enhancement Note: The emphasis on luxury brands means the portfolio review will be highly focused on aesthetic quality, sophistication, and the ability to translate a premium brand identity into visual assets. Demonstrating an understanding of the hospitality sector's unique marketing needs will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, illustrations, and layout design.
  • InDesign: For page layout, print collateral (menus, brochures), and digital publications.
• Motion Graphics Software (Preferred): Adobe After Effects for creating dynamic animations and video content for social media and digital campaigns.
• Presentation Software: Microsoft PowerPoint or Google Slides for presenting design concepts and project proposals.

Analytics & Reporting:

• While not directly a design tool, familiarity with how design assets perform on digital platforms (e.g., social media engagement metrics, website traffic) is beneficial. Understanding of basic analytics dashboards (e.g., Google Analytics, social media insights) could be an advantage.

CRM & Automation:

• Not directly applicable to the Graphic Designer role, but understanding how marketing automation tools might use designed assets (e.g., email templates) could be helpful.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with After Effects is a strong plus given the increasing demand for engaging digital content in the hospitality sector.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop unique, memorable brand experiences.
• Excellence & Quality: A commitment to high standards in all aspects of design and brand representation, reflecting the luxury nature of the business.
• Collaboration & Teamwork: Working effectively with diverse teams to achieve shared goals and maintain brand consistency.
• Passion for Hospitality: A genuine interest in the hospitality industry and creating exceptional guest experiences.
• Global Mindset: Embracing diversity and adapting to different cultural contexts for international brand execution.

Collaboration Style:

• Fundamental Hospitality likely fosters a collaborative environment where designers work closely with marketing, operations, and culinary teams to ensure that visual communications are aligned with brand strategy and operational needs.
• Expect a culture that values constructive feedback and iterative design processes to achieve optimal results.
• Knowledge sharing and continuous learning are likely encouraged, especially with the company's focus on innovation and expansion.

📝 Enhancement Note: The company's success in expanding internationally suggests a culture that is adaptable, open to new ideas, and values strong teamwork. The emphasis on "lifestyle brands reimagined" implies a culture that encourages creative thinking and a proactive approach to brand development.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring a unified brand image across multiple international venues with diverse customer bases and local nuances.
• Balancing Creative Vision with Commercial Goals: Developing visually appealing designs that also effectively drive marketing objectives and revenue for various hospitality concepts.
• Managing Diverse Projects: Juggling design needs for different brands, events, and marketing campaigns simultaneously in a fast-paced environment.
• Adapting to Evolving Trends: Staying current with design trends and digital marketing advancements in the competitive luxury hospitality market.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in specific design software or explore new creative technologies.
• Industry Exposure: Gaining in-depth knowledge of the luxury hospitality and F&B sectors through hands-on project involvement.
• Career Advancement: Potential to grow into leadership roles within the creative or marketing departments as the company expands its global presence.
• Cross-Brand Experience: Working on a diverse portfolio of high-profile brands offers broad creative exposure and skill development.

📝 Enhancement Note: The challenges presented are typical for a designer in a growing, multi-brand international company. Successfully navigating these will provide significant opportunities for professional growth and development, particularly in strategic brand management and international market adaptation.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a new restaurant launch in a competitive Dubai market?" (Focus on understanding brand, target audience, platform strategy, and visual appeal).
• "Describe a time you had to adapt a design concept to meet specific brand guidelines or stakeholder feedback. What was your process?" (Demonstrate problem-solving, communication, and flexibility).
• "How do you ensure brand consistency across different marketing channels and international markets?" (Highlight your understanding of brand guardianship and systematic design).
• "What design trends are you seeing in the luxury hospitality sector, and how would you incorporate them into our brand visuals?" (Showcase industry awareness and creative application).

Company & Culture Questions:

• "What excites you about Fundamental Hospitality and the GAIA brand specifically?" (Research the company's mission, values, and recent activities.)
• "How do you handle constructive criticism on your designs?" (Emphasize a collaborative and open approach to feedback.)
• "Describe your ideal work environment and how you collaborate with other teams." (Align your response with the company's collaborative and international culture.)

Portfolio Presentation Strategy:

• Select 3-5 Key Projects: Choose projects that best represent your skills in luxury branding, hospitality, and diverse design applications.
• Structure Each Case Study:
  1. Challenge: What was the client's goal or problem?
  2. Solution: Your design concept and process.
  3. Execution: Details of the final deliverables.
  4. Results: Quantifiable impact or qualitative feedback.
• Be Prepared to Discuss: Explain your design choices, software proficiency, and how you ensure brand consistency. Be ready to answer questions about your creative process and decision-making.

📝 Enhancement Note: Preparing specific examples that demonstrate your understanding of luxury branding, international markets, and the hospitality sector will be key. Tailor your portfolio presentations to highlight how your skills directly address Fundamental Hospitality's needs and growth ambitions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link: https://fundamentalhospitality.recruitee.com/o/graphic-designer
• Portfolio Customization: Ensure your portfolio prominently features work relevant to the luxury hospitality sector, fashion, or high-end lifestyle brands. Tailor your presentation to showcase your ability to create sophisticated and brand-consistent visual assets.
• Resume Optimization: Highlight your experience with Adobe Creative Suite, your years of experience, and any specific achievements in graphic design for luxury or international brands. Use keywords such as "brand identity," "visual assets," "marketing collateral," and "luxury branding."
• Interview Preparation: Practice articulating your design process, your understanding of brand strategy, and how you handle feedback. Prepare to discuss specific examples from your portfolio that align with the responsibilities outlined.
• Company Research: Thoroughly research Fundamental Hospitality, GAIA, and their portfolio of brands. Understand their mission, values, and recent activities to demonstrate your genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.