Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Franklin Street Location: Tampa, Florida, United States Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: July 29, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end design process for a wide array of corporate collateral, ensuring seamless integration with business objectives and brand identity.
• Drive creative development and production excellence, translating strategic marketing goals into impactful visual assets across digital and print mediums.
• Maintain and champion brand consistency across all company initiatives, acting as a key guardian of brand standards.
• Collaborate cross-functionally with marketing, design, and business line teams to deliver high-quality creative solutions within established timelines.
• Continuously research and integrate industry trends and best practices in design, UI/UX, and digital marketing to elevate brand representation and engagement.

📝 Enhancement Note: While the role is titled "Graphic Designer," the extensive responsibilities related to collateral production, brand consistency, cross-functional collaboration, and staying abreast of industry trends suggest a role with significant operational impact within the marketing and creative functions, aligning closely with Marketing Operations or Creative Services. The emphasis on templated designs and supporting business lines indicates a need for process-driven creativity and efficient workflow management.

📈 Primary Responsibilities

• Own and manage all design projects from initial concept through final delivery, ensuring alignment with strategic objectives and brand guidelines.
• Create original, high-complexity design assets, including illustrations and infographics, that effectively communicate concepts and promote products/services.
• Develop and implement standardized design templates for marketing collateral across all company divisions to ensure brand consistency and streamline future design efforts.
• Collaborate closely with marketing managers, marketing specialists, and client service coordinators, providing design direction and feedback to enhance their on-brand work.
• Translate verbal and written input, including data from sources like Microsoft Excel, into visually compelling and easily understandable end-products using the Adobe Creative Suite.
• Manage the production and distribution of printed materials, such as brochures, signage, presentation boards, and custom brand event collateral, ensuring high quality through strong pre-press production knowledge.
• Act as a brand guardian, ensuring adherence to Franklin Street’s branding guidelines across all offices and business lines.
• Proactively identify and integrate current design trends, particularly in UI/UX and digital engagement, to maintain relevancy and drive industry-leading results.
• Design and manage a diverse range of creative requests, including digital assets (web/social graphics, interactive PDFs), print materials, and motion/video templates.
• Review and approve creative proofs from vendors, demonstrating a strong understanding of pre-press production, printing processes, finishing techniques, and paper quality trends.
• Provide design advice and guidance to business line teams, effectively transferring content and data into polished creative deliverables.
• Mentor and lead the creative team and broader corporate marketing team, fostering a culture of constructive feedback and continuous improvement.
• Maintain and develop relationships with local and national printers and vendors to support project execution and ensure efficient procurement of creative services.
• Take initiative to assist team members as needed, embodying a collaborative and supportive work environment.

📝 Enhancement Note: The responsibilities highlight a senior-level role with significant ownership and leadership in design operations. The emphasis on templating, brand governance, and supporting multiple business lines points to a need for robust process management and scalability in creative output, characteristic of a Marketing Operations function.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Graphic Design, Multimedia Design, or a closely related field is required.

Experience:

• Minimum of 4 years of professional graphic design experience, with a proven track record in a similar role. A strong portfolio demonstrating a minimum of 4 years of professional work is essential.
• Experience in B2B marketing, particularly within an in-house marketing department, is highly advantageous.

Required Skills:

• Graphic Design Expertise: Comprehensive knowledge of design principles, typography, color theory, and layout composition.
• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Adobe Illustrator, and the broader Adobe Design Suite (e.g., InDesign, After Effects, Premiere Pro).
• Canva Proficiency: Competence in using Canva for rapid design creation and templating, particularly for broader internal use.
• Microsoft Office Suite Proficiency: Strong skills in Microsoft Word, PowerPoint, and Excel for content integration and presentation.
• Brand Management: Proven ability to understand, implement, and champion brand guidelines consistently across diverse collateral.
• Creative Development: Demonstrated ability to generate innovative ideas and translate them into compelling visual designs.
• Project Management: Excellent time management, planning, and organizational skills to manage multiple projects simultaneously, often under tight deadlines.
• Communication Skills: Strong verbal and written communication skills, with the ability to articulate conceptual ideas, design rationale, and present work effectively to stakeholders.
• Interpersonal Skills: Ability to collaborate effectively within a team, build rapport, and maintain a customer-service-oriented attitude.
• Attention to Detail: Meticulous attention to detail in all aspects of design and production to ensure high-quality, error-free output.

Preferred Skills:

• UI/UX Design Principles: Understanding of user interface (UI) and user experience (UX) design principles to maintain web development relevancy.
• Motion Graphics/Video Editing: Experience with motion graphics software (e.g., Adobe After Effects) and video editing tools (e.g., Adobe Premiere Pro) for dynamic content creation.
• Pre-press Production: In-depth knowledge of pre-press processes, printing techniques, and finishing options.

📝 Enhancement Note: The requirement for proficiency in both advanced design software (Adobe Creative Suite) and more accessible tools (Canva) suggests a need for a designer who can cater to both high-impact marketing campaigns and broader internal communication needs, a common requirement in operations-focused roles. The emphasis on project management and communication skills further reinforces the operational nature of this position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Brand Adherence: Showcase examples of projects where you successfully maintained and enforced brand guidelines across various media.
• Cross-Functional Project Examples: Include projects where you collaborated with different departments or business units, illustrating your ability to understand and translate diverse needs into cohesive designs.
• Template Design Showcase: Present examples of templates you've designed for marketing collateral (e.g., brochures, digital assets, social media graphics) that demonstrate scalability and ease of use for others.
• Process Improvement Case Studies: Highlight instances where your design work or process implementation led to measurable improvements in efficiency, brand consistency, or marketing campaign effectiveness.
• Technical Proficiency Demonstration: Include a variety of work that showcases your mastery of design software, including complex illustrations, infographics, and layout designs.

Process Documentation:

• Workflow Design and Optimization: Be prepared to discuss how you structure your design workflow, manage multiple project requests, and optimize processes for efficiency and quality.
• Implementation and Automation Methods: Detail any experience you have with implementing design systems, creating reusable assets, or leveraging automation tools (like smart templates) to streamline creative production.
• Measurement and Performance Analysis: Be ready to articulate how you measure the success of your design work, beyond aesthetic appeal, focusing on metrics such as brand engagement, lead generation impact, or conversion rates where applicable.

📝 Enhancement Note: For a role of this nature, a portfolio is crucial not just for showcasing creative talent but also for demonstrating an understanding of scalable design processes and operational efficiency. The emphasis on templating and supporting multiple business lines implies a need for a structured approach to design asset management and production.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 4-10 years of experience in the Tampa, FL metropolitan area, the estimated salary range is $60,000 - $85,000 per year. This estimate considers the company's size, industry (real estate services), and the comprehensive responsibilities outlined.

Benefits: Franklin Street offers a competitive benefits package designed to support the well-being and professional growth of its employees, including:

• Comprehensive Health Coverage: Medical insurance (with additional discounts), dental insurance, and vision insurance.
• Income Protection: Disability insurance and life insurance to provide financial security.
• Retirement Savings: A 401(k) plan to help employees save for the future.
• Work-Life Balance: Paid Time Off (PTO) and paid holiday pay to encourage rest and rejuvenation.
• Community Engagement: Opportunities to participate in company-sponsored philanthropy events, fostering a sense of purpose and team building.

Working Hours: The role is expected to involve approximately 40 hours per week, aligning with standard full-time employment. While the primary work is on-site, flexibility may be offered based on project needs and team collaboration, but core working hours will be during standard business operations.

📝 Enhancement Note: The salary estimate is derived from averaging data from reputable compensation platforms (e.g., Glassdoor, Salary.com, LinkedIn Salary) for Graphic Designer roles in Tampa, FL, with 5-10 years of experience. The provided benefits are directly stated in the job description and are standard for professional roles in the US market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Franklin Street operates within the Commercial Real Estate Services industry, offering a full spectrum of services including Real Estate, Capital, Insurance, Property Management, and Project Management. This dynamic industry requires agility, strong client relationships, and a data-driven approach. Company Size: Franklin Street is a significant player in its field, with multiple business lines and offices across the country. Its size suggests a structured environment with opportunities for professional growth and exposure to diverse business functions, while still maintaining a collaborative spirit. Founded: While the exact founding year isn't provided, Franklin Street emphasizes its growth and evolution over time, positioning itself as a forward-thinking organization that adapts to client needs and market trends. This history likely imbues a culture of continuous improvement and innovation.

Team Structure:

• Operations Team Context: The Graphic Designer will likely be part of the Marketing department, which itself may be structured with Marketing Managers, Marketing Specialists, and Client Service Coordinators. The designer will also collaborate closely with various business line teams, providing creative support across the organization.
• Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director, with direct interaction and mentorship provided to junior designers or creative support staff.
• Cross-functional Collaboration: A key aspect of this role involves extensive collaboration with internal clients from all Franklin Street divisions, requiring effective communication and project management to meet diverse stakeholder needs.

Methodology:

• Data-Driven Design: The role requires translating data (from Excel, etc.) into visual formats, indicating an expectation for data-informed creative strategy.
• Workflow Planning and Optimization: The emphasis on templating and supporting multiple business lines suggests a focus on efficient, repeatable design processes.
• Automation and Efficiency: While not explicitly stated as an automation role, the creation of templates and the need to manage multiple requests efficiently point towards an appreciation for tools and methods that enhance productivity.

Company Website: www.FranklinSt.com

📝 Enhancement Note: The company's multi-faceted service offering and national presence indicate an operational complexity that requires strong internal support functions like marketing and design. The culture is likely one that values collaboration, client-centricity, and professional development, common traits in successful service-based organizations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer or a lead creative contributor within the marketing function. It requires a minimum of 4 years of professional experience, indicating a mid-to-senior level of expertise. The responsibilities include mentoring junior staff and providing strategic design advice, which are hallmarks of a senior role. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director. They may also have direct or indirect reporting relationships with junior designers or interns whom they mentor, and will work closely with various business line leaders as internal clients. Operations Impact: The Graphic Designer plays a critical role in shaping Franklin Street's brand perception and supporting the go-to-market strategies of all its business lines. Their work directly impacts marketing collateral effectiveness, client communications, and overall brand consistency, which are vital for revenue generation and client acquisition in the real estate services sector.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas such as UI/UX, motion graphics, or advanced digital marketing asset creation.
• Leadership Development: Potential to move into a Creative Lead, Art Director, or Marketing Manager role, overseeing design strategy and teams.
• Cross-Departmental Exposure: Gaining broader business acumen by working with diverse teams across Franklin Street's various lines of business.
• Industry Certifications: Pursuing certifications in relevant design software or marketing technologies to enhance professional credentials.
• Mentorship: Developing leadership and mentoring skills by guiding junior designers and contributing to the professional development of the marketing team.

📝 Enhancement Note: The role offers a clear path for career advancement within a growing, diversified company. The emphasis on mentoring and strategic input suggests a trajectory towards leadership within the creative or marketing operations function.

🌐 Work Environment

Office Type: Franklin Street operates from professional office locations, providing a standard corporate environment conducive to focused work and collaboration. The Tampa office at 1311 N Westshore Blvd is a professional business hub. Office Location(s): The primary location for this role is Tampa, Florida. Franklin Street has multiple offices across the US, suggesting a national brand presence and potentially opportunities for future internal mobility.

Workspace Context:

• Collaborative Environment: The role necessitates close collaboration with marketing teams and various business line professionals, implying a workspace designed for both individual focus and team interaction.
• Tools and Technology: Employees will have access to industry-standard design software, computers, and other necessary office equipment. The company encourages staying up-to-date with relevant design tools and technologies.
• Team Interaction: Regular team meetings, project discussions, and internal client consultations will be a part of the daily routine, fostering a dynamic and interactive work atmosphere.

Work Schedule: The standard work schedule is generally 40 hours per week, typical for a full-time, on-site role. While core hours are expected, the nature of creative projects can sometimes require flexibility to meet deadlines, especially during peak periods or for critical client deliverables.

📝 Enhancement Note: The on-site requirement in a professional office setting is typical for roles that involve significant team collaboration and require access to specific hardware/software resources. This environment is designed to foster both individual productivity and collective problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.
• Portfolio Review & Discussion: An in-depth session with hiring managers or senior creative staff to discuss your portfolio, design philosophy, and past projects. Expect questions about your process, problem-solving approach, and ability to meet client briefs.
• Skills Assessment/Creative Challenge: You may be asked to complete a design exercise or case study, either as a take-home assignment or during an interview, to evaluate your practical skills, creativity, and ability to work under pressure.
• Team/Cross-Functional Interviews: Meetings with potential colleagues from the marketing team and representatives from business lines you would support to assess collaboration style and cultural fit.
• Final Interview: A discussion with senior leadership to finalize the decision, often focusing on strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that demonstrate a range of skills, including branding, digital design, print collateral, and infographic creation.
• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used, challenges faced, and the final outcome. Highlight your role and contributions clearly.
• Demonstrate Brand Stewardship: Include examples where you successfully applied brand guidelines or developed new brand assets.
• Quantify Impact: If possible, include metrics or testimonials that illustrate the success of your designs (e.g., increased engagement, improved brand perception, successful event collateral).
• Highlight Templating Work: Showcase any experience creating design templates that streamline workflows and ensure brand consistency.

Challenge Preparation:

• Understand the Business: Research Franklin Street's services, target markets, and recent company news to tailor your approach.
• Review Brand Guidelines: Familiarize yourself with typical branding elements in the real estate services sector.
• Practice Design Critiques: Be prepared to discuss your design choices and rationale clearly and concisely.
• Time Management: If given a take-home challenge, plan your time effectively to deliver high-quality work within the deadline.

📝 Enhancement Note: The emphasis on a strong portfolio and potential design challenges underscores the practical, results-oriented nature of this role. Candidates should prepare to articulate not just their creative output, but also the strategic thinking and operational processes behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign. Familiarity with other Adobe applications like After Effects and Premiere Pro is a strong plus.
• Canva: Essential for rapid design creation, templating, and supporting broader internal use across the company.
• Microsoft Office Suite: Proficiency in Word, PowerPoint, and Excel for content integration, presentation development, and data handling.

Analytics & Reporting:

• While not a primary data analysis role, understanding how design impacts engagement metrics (e.g., website analytics, social media engagement, email open rates) is beneficial. Familiarity with basic analytics dashboards is a plus.

CRM & Automation:

• Experience with CRM systems (e.g., Salesforce, HubSpot) is not directly required but understanding how marketing collateral integrates with CRM-driven campaigns can be advantageous.
• Familiarity with marketing automation platforms (e.g., Mailchimp, Marketo) for email template design and deployment is a plus.

📝 Enhancement Note: The required toolset emphasizes a blend of professional design software and accessible platforms, indicating a need for a designer who can balance high-quality creative output with broad internal applicability and efficiency.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, error-free work that meets or exceeds client expectations and brand standards.
• Collaboration and Teamwork: A strong emphasis on working effectively with colleagues across departments, sharing knowledge, and supporting team goals.
• Brand Stewardship: A deep respect for and commitment to maintaining brand consistency and integrity across all creative outputs.
• Innovation and Continuous Improvement: An openness to new ideas, industry trends, and a proactive approach to skill development and process enhancement.
• Client Focus: Understanding and responding to the needs of internal clients (business lines) with professionalism and a service-oriented attitude.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing managers, business line teams, and other stakeholders to understand project requirements and deliver tailored creative solutions.
• Feedback Exchange: Participating in design reviews, providing constructive feedback to peers and junior team members, and being receptive to critique.
• Knowledge Sharing: Contributing to a culture of learning by sharing best practices, design techniques, and insights into industry trends.

📝 Enhancement Note: The company culture likely fosters a professional, collaborative, and results-driven environment, where creativity is valued and supported by strong operational processes and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Stakeholder Needs: Effectively managing design requests and priorities from various business lines, each with potentially unique requirements and timelines.
• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a unified brand message and visual identity across a wide range of digital and print collateral.
• Adapting to Evolving Design Trends: Staying current with rapid changes in design software, digital media, and user interface expectations to keep Franklin Street's brand modern and relevant.
• Meeting Tight Deadlines: Delivering high-quality creative work efficiently within demanding project timelines, common in fast-paced business environments.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features in the Adobe Creative Suite or explore complementary design tools.
• UI/UX and Digital Marketing Workshops: Participating in training sessions to enhance skills in user-centered design and digital campaign visuals.
• Industry Conferences and Webinars: Attending events related to graphic design, marketing, and real estate to gain insights and network.
• Mentorship Programs: Opportunities to be mentored by senior marketing leaders or to mentor junior designers, fostering leadership capabilities.

📝 Enhancement Note: The challenges presented are typical for a designer in a multi-faceted organization, offering significant opportunities for professional growth through problem-solving and skill development.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How do you approach creating design templates that ensure brand consistency and can be easily utilized by non-designers across different business units?" (Focus on process, scalability, and user-friendliness).
• Collaboration & Stakeholder Management: "Describe a time you had to manage design requests from multiple stakeholders with conflicting priorities. How did you ensure timely delivery and client satisfaction?" (Highlight communication, prioritization, and negotiation skills).
• Problem-Solving & Efficiency: "Walk us through your process for taking complex data from a source like Excel and translating it into an easily understandable infographic for a client presentation." (Demonstrate analytical thinking and visual communication skills).

Company & Culture Questions:

• Company Operations: "Based on your understanding of Franklin Street's business lines, what design challenges do you anticipate, and how would you approach them?" (Showcase research and strategic thinking).
• Team Dynamics: "How do you prefer to receive feedback on your designs, and how do you provide constructive criticism to colleagues or junior team members?" (Assess collaboration and mentorship style).
• Impact Measurement: "How do you measure the success of your design work beyond aesthetics? Can you provide an example of how your design contributed to a specific business objective?" (Focus on results and ROI).

Portfolio Presentation Strategy:

• Narrative Approach: For each project, tell a story that includes the problem, your solution, your process, and the outcome.
• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Adobe Creative Suite, Canva, brand consistency, and data visualization.
• Showcase Templating: Dedicate a segment to your experience creating design templates, explaining their benefits for efficiency and brand governance.
• Be Ready for Live Edits: Some interviews may include a request for minor edits or design feedback on a sample piece.
• Engage and Ask Questions: Show genuine interest in the role, the team, and Franklin Street's mission.

📝 Enhancement Note: Preparation should focus on demonstrating not only creative talent but also a strong understanding of operational efficiency, brand management, and collaborative teamwork, which are key for success in this role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting portal.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your ability to create templated designs, maintain brand consistency, and translate data into visual assets. Include examples of B2B collateral if available.
• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency in required software (Adobe Creative Suite, Canva, Microsoft Products), and achievements in areas like brand management, project execution, and cross-functional collaboration. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, problem-solving approaches, and how you handle stakeholder management. Prepare specific examples for common interview questions, focusing on your operational impact and ability to work within a team.
• Company Research: Thoroughly research Franklin Street's services, company culture, and recent achievements. Understand their brand identity and how your design skills can contribute to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.