Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Floowi Location: United States (Remote) Job Type: FULL_TIME Category: Marketing Operations / Creative Services Date Posted: September 21, 2025 Experience Level: Mid-Senior Level (5+ years) Remote Status: 100% Remote (LATAM only)

🚀 Role Summary

• This role is for a Senior Graphic Designer, focusing on translating client briefs into high-quality visual concepts and assets for a digital marketing agency.
• The position requires strong agency experience and the ability to work independently on campaign-level creative, including social media graphics and paid media assets.
• The designer will be responsible for developing and executing campaign concepts, providing creative direction, and ensuring brand consistency across various digital touchpoints.
• This is a remote-first position, requiring advanced English proficiency (C1+) and alignment with EST working hours.

📝 Enhancement Note: While the job title is "Graphic Designer," the description emphasizes "Senior Graphic Designer" with extensive agency experience and campaign concepting abilities. This suggests a role with significant autonomy and responsibility, typical of a mid-to-senior level position within a GTM or marketing operations context, particularly for a digital marketing agency focused on client growth. The focus on "campaign-level creative" and "paid media assets" firmly places this within the broader marketing operations and creative execution sphere.

📈 Primary Responsibilities

• Develop and execute comprehensive campaign concepts and creative assets with minimal supervision, ensuring alignment with client objectives.
• Design a wide spectrum of digital assets, including but not limited to social media graphics, paid media advertisements (display, social, search), email marketing visuals, and landing page elements.
• Collaborate closely with internal marketing and creative teams to maintain brand consistency, uphold design quality standards, and ensure cohesive visual narratives across all campaign touchpoints.
• Translate client briefs and strategic marketing objectives into compelling visual concepts and final design deliverables, demonstrating a strong understanding of target audience and platform nuances.
• Provide creative direction, innovative ideas, and constructive feedback to elevate campaign visuals and overall brand perception for clients.
• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced agency environment.
• Contribute to the continuous improvement of design processes and workflows, identifying opportunities for efficiency and creative enhancement.

📝 Enhancement Note: The core responsibilities are framed around campaign execution and creative development within a digital marketing agency context. This implies a need for understanding marketing strategies, performance metrics (even if not directly reporting them), and the ability to translate business goals into visually effective assets that drive engagement and conversions. The emphasis on "campaign concepting" and "creative direction" suggests a strategic thinking element beyond pure execution.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is highly preferred, demonstrating a foundational understanding of design principles and marketing strategy.

Experience:

• A minimum of 5 years of professional experience as a Graphic Designer, with a significant portion of this experience gained within a digital marketing agency or a similar fast-paced, client-facing creative environment.
• Proven track record of successfully conceptualizing, designing, and delivering diverse campaign assets across various digital platforms, showcasing adaptability to different brand styles and campaign objectives.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop, Illustrator, and InDesign are essential for creating high-quality visual assets.
• Figma Expertise: Demonstrated ability to design, prototype, and collaborate using Figma, a key tool for modern digital design workflows.
• Campaign Concepting: Strong conceptual thinking and the ability to develop creative ideas that form the basis of marketing campaigns.
• Creative Direction: Experience in guiding visual style and execution for projects, ensuring cohesive and impactful creative output.
• Multi-Format Execution: Proven ability to design for a variety of digital formats, including social media graphics, digital ads, web banners, and potentially email templates.
• Independent Work Ethic: Demonstrated ability to manage projects autonomously, take ownership from brief to completion, and deliver polished work with minimal oversight.
• Advanced English Communication: Excellent written and verbal communication skills (C1+ proficiency) for effective collaboration with internal teams.

Preferred Skills:

• Motion Design/After Effects: Experience with motion graphics and animation using Adobe After Effects to create dynamic visual content.
• UI/UX Design Principles: Understanding of user interface and user experience design principles to create visually appealing and user-friendly digital assets.
• Digital Marketing Knowledge: Familiarity with digital marketing strategies, performance metrics, and how design impacts campaign effectiveness.
• Brand Development: Experience in contributing to brand identity development and maintaining brand consistency across various marketing materials.

📝 Enhancement Note: The emphasis on agency experience, campaign concepting, and multi-format execution points towards a need for a designer who understands the strategic intent behind creative assets, not just their aesthetic appeal. Proficiency in Figma and Adobe Creative Suite is critical, with After Effects being a strong plus, highlighting the agency's likely use of dynamic content. The requirement for independent work and strong communication skills underscores the remote nature and the need for self-starters who can integrate seamlessly with a distributed team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign-Focused Case Studies: Showcase at least 2-3 comprehensive case studies detailing end-to-end campaign creative development, from initial concept and brief interpretation to final asset delivery.
• Diverse Deliverable Examples: Include a variety of digital assets such as social media graphics (organic and paid), digital ad creatives (display, social), email marketing visuals, and any relevant web design elements (e.g., landing page mockups).
• Creative Direction Demonstration: Provide examples where you've taken a lead role in defining the visual direction of a campaign or project, illustrating your ability to guide creative execution.
• Problem/Solution Showcase: For each case study, clearly articulate the client's challenge or objective, your proposed creative solution, and the rationale behind your design choices.
• Tool Proficiency Evidence: Visually demonstrate the use of Adobe Creative Suite and Figma in your work, perhaps through process sketches, wireframes, or examples of interactive prototypes if applicable.

Process Documentation:

• Concept to Execution Workflow: Illustrate a typical workflow from receiving a client brief to delivering final campaign assets, highlighting key stages, decision points, and review processes.
• Collaboration Integration: Show how you integrate with internal teams (e.g., marketing strategists, copywriters) during the design process, including feedback loops and iterative development.
• Quality Assurance & Brand Consistency: Detail your approach to ensuring design quality, accuracy, and adherence to brand guidelines across multiple deliverables within a campaign.

📝 Enhancement Note: For a senior graphic designer role in a marketing agency, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and demonstrate strategic thinking, campaign execution capabilities, and proficiency with core design tools. The emphasis on "campaign concepting" and "creative direction" means the portfolio should highlight how the designer translates marketing objectives into visual strategies and executes them across various digital channels. Demonstrating a clear process for concept development and execution is key.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Senior Graphic Designer with 5+ years of agency experience, working remotely for a U.S.-based company, and requiring advanced English proficiency, the competitive salary in USD is estimated to be between $60,000 - $85,000 annually. This range accounts for the specialized skills, independent work requirements, and the value placed on creative talent within a digital marketing agency context.

Benefits:

• Competitive Salary in USD: A compensation package benchmarked against U.S. market rates.
• Remote-First Flexibility: The freedom to work from anywhere within LATAM, offering significant work-life balance and autonomy.
• Monthly Flexible Benefits Budget: An additional budget provided monthly to be used for health, wellness, professional development, or other personal needs, offering flexibility beyond traditional benefits.
• Paid Time Off (PTO): Generous paid vacation days to ensure rest and rejuvenation.
• Paid U.S. Holidays: Observance and compensation for major U.S. federal holidays, providing additional paid days off.

Working Hours:

• Full-time, approximately 40 hours per week. The schedule is designed to align with Eastern Standard Time (EST) business hours, facilitating seamless collaboration with U.S.-based teams and clients.

📝 Enhancement Note: The estimated salary range is based on research of similar roles in the U.S. market for experienced graphic designers in agency settings, adjusted for a remote LATAM talent pool and considering the specific benefits offered, such as the flexible benefits budget and paid U.S. holidays, which are attractive perks. The alignment with EST hours is a crucial factor for remote roles connecting LATAM talent with U.S. companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Talent Solutions Company Size: Floowi, as a talent solutions provider, works with various U.S. companies. The client is described as a "full-service digital marketing agency focused on accelerating top-line growth through data-driven strategies." This implies a client base that values performance, efficiency, and measurable results. Founded: Floowi's founding details are not provided, but its mission to connect LATAM professionals with U.S. companies suggests a growing, modern, and globally-minded organization. The client agency's focus on data-driven strategies indicates a culture that is analytical, results-oriented, and innovative.

Team Structure:

• Floowi's Internal Team: Likely comprised of talent acquisition specialists, HR professionals, and client success managers focused on supporting remote professionals and U.S. clients.
• Client Agency Team: The Graphic Designer will be integrated into the client's creative department, working alongside other designers, marketing strategists, account managers, and potentially content creators. Collaboration is primarily internal within the agency, not typically client-facing for this role.
• Reporting: The designer will likely report to a Creative Director, Art Director, or Senior Marketing Manager within the client agency.

Methodology:

• Data-Driven Strategies: The client agency emphasizes maximizing marketing ROI through deep analytics and strategic execution, suggesting a data-informed approach to all creative endeavors.
• Efficiency and Performance: A core tenet is maximizing marketing ROI, indicating a focus on efficient processes and creative outputs that drive measurable business outcomes.
• Agile Creative Development: Given the agency environment, a dynamic and iterative approach to creative development is likely, allowing for quick adaptation to client needs and market trends.

Company Website: https://floowitalent.com/ (Note: This is inferred from the domain, the specific client agency's website is not provided but is a digital marketing agency.)

📝 Enhancement Note: Understanding the client agency's culture as data-driven and performance-focused is crucial for a graphic designer. It means designs are not just aesthetically pleasing but must also serve a strategic marketing purpose and contribute to measurable results. The remote nature and LATAM-only requirement for talent suggest Floowi fosters a culture of inclusivity and global collaboration.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer Reporting Structure: The role reports to a Creative Director or Art Director within the client's digital marketing agency. This places the designer in a key execution role within the creative department, contributing to client campaign success. Operations Impact: As a Senior Graphic Designer, the impact is direct on client campaign performance through the creation of compelling visual assets that drive engagement, conversions, and brand perception. The quality and strategic relevance of the designs directly influence client satisfaction and the agency's ability to deliver on marketing objectives.

Growth Opportunities:

• Expanded Creative Leadership: Potential to move into Art Direction or Creative Director roles within the agency, overseeing larger campaigns and mentoring junior designers.
• Specialization: Opportunity to specialize in specific areas like motion graphics, UI/UX design for digital marketing, or campaign strategy integration.
• Client Strategy Involvement: With proven performance, there might be opportunities to be more involved in client strategy discussions, contributing design perspectives to overarching marketing plans.
• Skill Development: Access to continuous learning through the flexible benefits budget, industry trends, and potentially internal training provided by the agency.

📝 Enhancement Note: For a senior-level role, growth typically involves increased creative leadership, strategic involvement, or specialization. In an agency setting, demonstrating initiative, a strong understanding of marketing goals, and the ability to consistently deliver high-impact creative are key to career progression. The flexible benefits budget is a significant perk for professional development.

🌐 Work Environment

Office Type: 100% Remote. This means there is no physical office space requirement. Work is conducted from a home office or any suitable remote location within LATAM. Office Location(s): Not applicable, as the role is entirely remote. The requirement is for candidates located within LATAM countries.

Workspace Context:

• Autonomy and Flexibility: The remote environment offers significant autonomy over one's workspace and daily schedule, provided alignment with EST hours is maintained.
• Digital Collaboration Tools: Expect to utilize a range of digital collaboration and project management tools (e.g., Slack, Asana, Trello, Google Workspace) to communicate with internal teams and manage projects effectively.
• Cross-Functional Interaction: While not client-facing, there will be regular interaction with marketing strategists, copywriters, and project managers within the agency to ensure cohesive campaign development.

Work Schedule:

• Full-time, approximately 40 hours per week. The schedule is expected to align with Eastern Standard Time (EST) business hours. This typically means being available during core business hours in the Eastern Time Zone for meetings and collaborative work.

📝 Enhancement Note: The remote-first nature of this role is a significant aspect. Candidates should be comfortable working independently, managing their time effectively, and utilizing digital tools for all communication and project management. The requirement to align with EST hours is critical for team synchronization and client responsiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.
• Skills Assessment/Creative Challenge: Likely a design exercise or a request to critique existing creative and propose improvements or new concepts, evaluating your problem-solving skills and strategic thinking.
• Technical Interview: Discussion focusing on your proficiency with Adobe Creative Suite, Figma, and potentially After Effects, as well as your understanding of design principles and campaign execution.
• Behavioral/Cultural Fit Interview: Questions to assess your ability to work independently, collaborate with internal teams, handle feedback, and align with the agency's data-driven and performance-oriented culture.
• Final Interview: Potentially with a senior leader (e.g., Creative Director) to discuss your overall fit and long-term potential.

Portfolio Review Tips:

• Curate for Campaign Impact: Select projects that clearly demonstrate your ability to develop and execute creative campaigns from concept to completion. Highlight the strategic thinking behind each piece.
• Showcase Diversity: Include a range of digital assets across different platforms and campaign types to prove your versatility.
• Quantify Results (If Possible): If any of your designs contributed to specific marketing outcomes (e.g., increased click-through rates, engagement), highlight these metrics to demonstrate ROI.
• Explain Your Process: Be prepared to walk through your design process for key projects, explaining your decisions regarding layout, typography, color, and imagery.
• Highlight Collaboration: If your portfolio includes team projects, clearly define your specific contributions and how you collaborated with others.
• Technical Proficiency: Ensure your portfolio demonstrates mastery of essential design tools like Adobe Creative Suite and Figma.

Challenge Preparation:

• Understand Agency Needs: Research the client agency's work and target audience to tailor your approach to any design challenge.
• Focus on Strategy: For any creative task, think beyond aesthetics and consider the marketing objective, target audience, and desired outcome.
• Time Management: Practice completing design tasks within a given timeframe, simulating potential interview challenges.
• Clear Communication: Be prepared to articulate your creative rationale clearly and concisely, explaining your choices and how they address the brief.

📝 Enhancement Note: The application process will heavily rely on the portfolio. Candidates should prepare detailed case studies that showcase not just design skill but also strategic thinking, project ownership, and the ability to deliver results within a marketing context. Understanding the agency's data-driven approach will be key to excelling in any creative challenges or interview discussions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating a wide range of digital assets, from static graphics to complex layouts.
• Figma: Essential for collaborative design, prototyping, and asset handoff in modern digital workflows.
• Microsoft Office Suite / Google Workspace: Proficiency in tools like Word/Docs, Excel/Sheets, and PowerPoint/Slides for communication, documentation, and presentations.

Analytics & Reporting:

• While not a primary analytics role, understanding how design assets perform in marketing campaigns is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to interpret data related to design effectiveness is a plus.

CRM & Automation:

• Not directly applicable to this role, but awareness of how design assets are deployed through marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The core technical requirements are centered around industry-standard design software. Proficiency in Figma is increasingly important for collaborative, real-time design work within agencies. While not an analytics role, understanding the impact of design on campaign metrics is crucial for a senior-level position.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to inform creative strategies and design choices, ensuring that visuals contribute to measurable marketing outcomes.
• Efficiency and Optimization: A culture that values streamlined processes, effective time management, and the creation of high-impact assets with optimal resource utilization.
• Creativity and Innovation: Encouraging fresh ideas, unique visual concepts, and pushing creative boundaries to help clients achieve their growth objectives.
• Collaboration and Communication: Fostering a supportive environment where team members can share ideas, provide constructive feedback, and work together to achieve common goals.
• Client Focus and Results Orientation: A commitment to understanding client needs and delivering design solutions that directly contribute to client success and business growth.

Collaboration Style:

• Internal Team Focus: Collaboration is primarily with internal marketing and creative teams within the agency. This involves working closely with strategists, copywriters, and project managers.
• Feedback-Driven: A culture that embraces constructive feedback to refine designs and improve campaign effectiveness.
• Proactive Communication: Expectation for team members to communicate proactively regarding project status, potential roadblocks, and creative ideas.
• Shared Ownership: A sense of collective responsibility for campaign success, with individual contributions valued as part of a larger team effort.

📝 Enhancement Note: The agency's culture likely values a blend of creative talent and business acumen. Designers are expected to be both artistic and strategic, understanding how their work contributes to the client's bottom line. The emphasis on data and efficiency means creativity is applied with a purpose.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Objectives: Effectively translating diverse client briefs and strategic goals into visually compelling designs that also meet specific performance metrics.
• Managing Multiple Projects and Deadlines: Juggling various client projects simultaneously in a fast-paced agency environment, requiring strong organizational and time management skills.
• Adapting to Diverse Brand Aesthetics: Quickly understanding and adopting different brand guidelines and visual styles for various clients.
• Remote Collaboration Effectiveness: Maintaining strong communication and creative synergy with internal teams while working remotely.

Learning & Development Opportunities:

• Skill Enhancement via Benefits: Utilizing the monthly flexible benefits budget for courses, workshops, or certifications in areas like advanced motion graphics, UI/UX design, or digital marketing trends.
• Exposure to Diverse Campaigns: Working with a range of clients and campaign types provides continuous learning about different industries, target audiences, and creative approaches.
• Mentorship from Senior Creatives: Opportunity to learn from experienced Art Directors or Creative Directors within the agency.
• Industry Trend Immersion: Staying abreast of the latest design tools, software updates, and digital marketing best practices through self-study and team discussions.

📝 Enhancement Note: The primary challenges revolve around the dynamic nature of agency work, the need for adaptability, and effective remote collaboration. Growth opportunities are abundant for those who are proactive in skill development and demonstrate a strong understanding of how design impacts marketing performance.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conceptualizing a campaign from a client brief. Walk me through a specific example from your portfolio." (Focus on strategic thinking, brief interpretation, and iterative development).
• "How do you ensure brand consistency across multiple digital assets for a single campaign?" (Highlight your systematic approach to brand guidelines and asset management).
• "How do you balance creative freedom with the need to meet specific marketing objectives and client expectations?" (Demonstrate your understanding of design's role in driving business results).
• "How do you approach receiving and incorporating feedback on your designs, especially in a remote collaboration setting?" (Showcase your adaptability, communication skills, and collaborative spirit).

Company & Culture Questions:

• "What interests you about working for a digital marketing agency focused on LATAM talent?" (Research Floowi and the agency's mission).
• "How do you stay motivated and productive when working remotely?" (Highlight your self-discipline, time management, and preferred work habits).
• "Describe your experience working with EST-aligned schedules. How do you manage communication across time zones?" (Showcase your comfort with remote collaboration and flexibility).

Portfolio Presentation Strategy:

• Storytelling for Impact: For each portfolio piece, frame it as a story: the challenge, your creative solution, the execution, and the outcome (if measurable).
• Highlight Key Skills: Explicitly point out examples of campaign concepting, creative direction, and multi-format execution within your presented work.
• Explain Your Tools: Briefly mention the tools used (Adobe Suite, Figma) and perhaps any specific techniques that demonstrate your technical proficiency.
• Be Concise and Focused: Prepare a presentation that highlights your strongest, most relevant work efficiently, respecting the interviewer's time.
• Engage and Discuss: Be ready to answer detailed questions about your process, choices, and challenges encountered on specific projects.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating strategic thinking behind design choices, showcasing a robust understanding of digital marketing campaign needs, and highlighting your ability to work independently and collaboratively in a remote environment. The portfolio is your primary tool; ensure it tells a compelling story of your creative process and impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Floowi teamtailor platform.
• Portfolio Customization: Ensure your portfolio prominently features campaign-level creative work, highlighting your experience in concepting, creative direction, and execution across digital platforms. Prioritize examples that demonstrate your ability to work independently and deliver polished assets.
• Resume Optimization: Tailor your resume to emphasize your 5+ years of agency experience, proficiency in Adobe Creative Suite and Figma, and your skills in campaign concepting and multi-format design. Use keywords from the job description.
• Interview Preparation: Practice articulating your creative process, explaining your design decisions, and discussing your experience with remote collaboration and EST-aligned schedules. Be ready to present your portfolio clearly and concisely.
• Company Research: Familiarize yourself with Floowi's mission and the general profile of a data-driven digital marketing agency to understand their operational focus and cultural values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.