Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: FELFEL
Location: Zürich, Switzerland
Job Type: Full-Time
Category: Creative & Media / Art & Design
Date Posted: October 3, 2025
Experience Level: 5+ Years
Remote Status: On-site

🚀 Role Summary

• Execute the creation of compelling design assets across all FELFEL brands and channels, ensuring visual consistency and brand adherence.
• Translate business and marketing objectives into clear, compelling, and on-brand visual solutions for print, digital, merchandise, events, and packaging.
• Manage production processes for printed projects and merchandise, including specification, sourcing, and supplier coordination.
• Proactively contribute to brand strategy by staying informed on design trends and incorporating fresh ideas into visual executions.
• Collaborate within the Brand team to maintain and evolve FELFEL’s visual identity across all touchpoints.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes a broad scope including brand strategy, production management, and cross-channel asset creation, suggesting a role with significant strategic and project management responsibilities beyond typical graphic design execution. The "visual heart of our Brand team" implies a central role in shaping the company's aesthetic.

📈 Primary Responsibilities

• Develop and execute compelling design assets for FELFEL, Gavetti, and Usego brands across various mediums including print collateral, digital platforms, merchandise, event materials, and packaging.
• Ensure strict adherence to FELFEL’s brand guidelines across all design outputs, maintaining a consistent and professional brand image.
• Translate complex business and marketing objectives into clear, visually appealing, and impactful design solutions that resonate with target audiences.
• Manage the end-to-end production process for printed projects and merchandise, including defining specifications, identifying and vetting suppliers, and coordinating production timelines.
• Support the Brand team with the creation and updating of essential branding assets such as flyers, presentations (decks), invitations, and promotional materials.
• Actively research and incorporate new design trends and aesthetic approaches to keep FELFEL's visual identity fresh and relevant in a dynamic market.
• Collaborate closely with internal stakeholders to understand project requirements and deliver design solutions that meet strategic goals.

📝 Enhancement Note: The responsibilities clearly indicate a need for end-to-end project ownership, from conceptualization and design to production management and supplier coordination. This goes beyond typical design execution and requires a strong understanding of manufacturing and print processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating comprehensive design skills and experience is paramount. Candidates are expected to have a solid understanding of design principles, typography, color theory, and layout composition.

Experience: Minimum of 5 years of professional experience as a Graphic Designer, with a proven track record of delivering high-quality, on-brand design assets in a fast-paced environment. Experience within the food and beverage industry or a passion for food is a significant advantage.

Required Skills:

• Minimum 5 years of experience as a Graphic Designer with a robust and compelling portfolio.
• Exceptional eye for detail and a commitment to delivering high-quality, on-brand designs.
• Strong project management capabilities, with the ability to prioritize and manage multiple projects concurrently in a dynamic setting.
• Proactive and independent work style, demonstrating initiative and the ability to drive projects forward with minimal supervision.
• Keen enthusiasm for brand strategy, coupled with a strong sense of emerging trends in design and art.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Expertise in Canva and PowerPoint for various design and presentation needs.
• Excellent communication skills in both German (strong command) and English.
• EU/EFTA or valid Swiss work permit.

Preferred Skills:

• Experience with CMS platforms, particularly Figma, would be a significant asset.
• Previous experience in the food and beverage industry or a demonstrated passion for food.
• Familiarity with production processes for print and merchandise.

📝 Enhancement Note: The requirement for 5+ years of experience and strong project management skills suggests this role is more senior than a junior designer. The emphasis on brand strategy and trend awareness indicates a need for a candidate who can contribute strategically, not just execute.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of design experience, with a focus on high-quality, on-brand assets.
• Demonstrations of asset creation across diverse channels including print, digital, merchandise, events, and packaging.
• Case studies or examples that highlight your ability to translate business and marketing objectives into compelling visual designs.
• Evidence of strong project management skills, illustrating how you’ve prioritized and managed multiple projects simultaneously.
• Examples of design work that reflect an understanding of brand strategy and current design trends.

Process Documentation:

• Examples of your workflow for managing design projects from brief to final delivery, including any process optimization steps you’ve implemented.
• Documentation or visual representation of how you manage production for printed projects and merchandise, detailing aspects like specs, sourcing, and supplier coordination.
• Showcase of how you maintain brand consistency across different projects and channels, referencing brand guidelines.

📝 Enhancement Note: The explicit mention of a "complete documents, including a portfolio" and the emphasis on "on-brand designs" and "project management" strongly indicate that the portfolio is a critical evaluation tool. It needs to demonstrate not just aesthetic skill but also process management and brand strategic thinking.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5+ years), location (Zürich, Switzerland), and the comprehensive responsibilities outlined, a competitive salary range for a Graphic Designer in Zürich would typically fall between CHF 80,000 and CHF 110,000 annually. This estimate considers the cost of living in Zürich and industry benchmarks for experienced design professionals in Switzerland.

Benefits:

• Delicious Food: Access to a wide variety of high-quality food, readily available at the workplace.
• Premium Beverages: Unlimited access to the best barista coffee and tea from FELFEL's innovative Gavetti coffee machine.
• Generous Holiday Allowance: 5 weeks of paid holiday per year.
• Work from Anywhere: Two full weeks per year dedicated to remote work, offering flexibility and variety.
• Commuting Support: FELFEL covers your half-fare travelcard for public transport.
• Parental Leave: Comprehensive paid parental leave (16 weeks for one parent, 3 weeks for the other).
• Childcare Support: Financial contribution towards childcare costs until the child reaches kindergarten age.
• Team Events: Regular and engaging team events, including the well-known FELFEL Summer Outing.

Working Hours: The role is advertised as 80-100%, suggesting a flexible working arrangement between 32-40 hours per week. FELFEL emphasizes a healthy living environment, implying a focus on work-life balance within these hours.

📝 Enhancement Note: The salary range is an estimation based on industry standards for experienced graphic designers in Zürich, Switzerland. It's crucial for candidates to verify the exact compensation with FELFEL during the application process. The benefits package is quite generous and reflects a strong focus on employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Workplace Food Solutions) FELFEL operates within the innovative intersection of food technology and workplace services, aiming to elevate the employee experience through high-quality food and coffee. This industry context means a focus on quality, freshness, customer satisfaction, and creating a positive daily experience for employees. For a Graphic Designer, this translates to a brand that values aesthetics, health, and a welcoming atmosphere.

Company Size: Approximately 150 employees across multiple locations. This size indicates a company that is established but still dynamic and potentially agile. For operations roles, it means there might be room for impact and influence, with direct access to leadership, but also a need for structured processes to scale effectively.

Founded: 2013 Founded in 2013, FELFEL is a family business that has grown significantly, now serving around 1000 locations in Switzerland. This history suggests a blend of entrepreneurial spirit and established operational processes. The company has a clear mission and has achieved substantial growth, indicating a robust business model and a strong market presence.

Team Structure:

• The Graphic Designer will be part of the Brand team, implying close collaboration with marketing, brand management, and potentially product development.
• The team structure is likely collaborative, with designers working together to ensure brand consistency and support various marketing initiatives.
• Reporting is expected to be to a Brand Manager or Head of Marketing, with direct interaction with other departments to fulfill design requests.

Methodology:

• Data-Driven Design: While not explicitly stated for design, FELFEL's overall approach likely involves understanding customer needs and market trends, which designers will translate visually.
• Process Optimization: The emphasis on managing production and ensuring consistency points to a structured approach to design workflows and project management.
• Collaboration & Iteration: The need to support various brands and channels suggests a collaborative environment where feedback and iteration are part of the design process.

Company Website: www.felfel.ch

📝 Enhancement Note: FELFEL's focus on "good food and coffee in the workplace" and their mission to make employers "masters of hospitality" suggests a company culture that values quality, employee well-being, and creating a positive daily experience. The Graphic Designer will play a crucial role in visually communicating these values.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer, requiring a minimum of 5 years of experience. It’s not an entry-level position and demands a high degree of autonomy, project management capability, and strategic input into brand visuals. The scope includes managing production and ensuring brand consistency across multiple sub-brands and diverse applications, indicating a significant level of responsibility.

Reporting Structure: The Graphic Designer will be part of the Brand team, likely reporting to a Brand Manager or Head of Marketing. This structure places the role within the marketing and brand function, with direct interaction with cross-functional teams to fulfill design needs for various departments.

Operations Impact: The Graphic Designer's work directly impacts FELFEL's brand perception, customer engagement, and internal communication. By creating compelling and consistent visual assets, they contribute to brand recognition, customer loyalty, and the overall professional image of FELFEL, Gavetti, and Usego. Their designs influence how employees and potential clients perceive the quality and care FELFEL puts into its offerings.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific design areas such as packaging design, digital marketing graphics, or merchandise design, based on project focus.
• Brand Development: Contribute to the evolution of the visual identity for FELFEL and its sub-brands, potentially leading design initiatives for new product launches or campaigns.
• Project Leadership: As experience grows, there could be opportunities to lead design projects, mentor junior designers (if the team expands), or take on project management responsibilities for larger creative initiatives.
• Cross-Functional Exposure: Gain exposure to different facets of the business through collaborations with marketing, sales, and operations teams, broadening understanding of business strategy.

📝 Enhancement Note: The role offers growth not just in design execution but in strategic brand contribution and project management. The "80-100%" flexibility and "work from anywhere" policy also suggest a modern approach to work that can appeal to those seeking balance and autonomy in their career progression.

🌐 Work Environment

Office Type: The job description implies an office-based role in Zürich, with benefits like "delicious food, just a few steps away from your desk" and "best barista coffee and tea." This suggests a vibrant, well-equipped office environment designed to support employee productivity and well-being.

Office Location(s): Räffelstrasse 24, 8045 Zürich, Switzerland. This location provides context for daily commute and local amenities.

Workspace Context:

• Collaborative Environment: Being part of the Brand team, the designer will work closely with colleagues, fostering a collaborative atmosphere for creative projects and brainstorming.
• Tool & Technology Availability: The role requires proficiency in Adobe Creative Suite, Canva, PowerPoint, and potentially Figma. It's assumed the company provides the necessary hardware and software licenses for these tools.
• Team Interaction: Frequent interaction with marketing, brand management, and potentially other departments to gather briefs, present designs, and receive feedback, ensuring alignment and effective communication.

Work Schedule: The role is advertised as 80-100% (32-40 hours per week), offering flexibility. The "5 weeks holiday" and "two full weeks of ‘work from anywhere’ per year" indicate a commitment to work-life balance and employee autonomy.

📝 Enhancement Note: The emphasis on "healthy living" and FELFEL's food offerings suggests a workplace culture that prioritizes employee well-being and a positive daily experience. This is likely reflected in the office space and overall work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit complete documents, including a portfolio.
• Screening: Review of application materials to assess qualifications, experience, and portfolio strength.
• First Interview: Likely a video or in-person meeting to discuss experience, motivations, and initial fit with the role and company culture. The interviewer may probe into specific portfolio pieces and design approaches.
• Portfolio Presentation/Case Study: A crucial step where candidates present selected works from their portfolio, explaining their process, design decisions, and the impact of their work. This may involve a specific design challenge or a deep dive into past projects.
• Team/Stakeholder Interviews: Meetings with potential colleagues from the Brand team and possibly other departments to assess collaboration style and cultural fit.
• Final Interview: Potentially with a hiring manager or senior leader to discuss strategic alignment and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 strong projects that best represent your skills, experience (especially the 5+ years requirement), and versatility across print, digital, merchandise, etc. Ensure it aligns with FELFEL's brand aesthetic and target audience.
• Highlight Process & Strategy: For each selected project, clearly articulate the brief, your design process, key decisions made (especially related to brand strategy and trends), challenges faced, and the final outcome or impact. Use visuals to illustrate the journey.
• Quantify Impact: Wherever possible, include metrics or testimonials that demonstrate the success of your designs (e.g., increased engagement, positive feedback, successful product launch).
• Tailor to FELFEL: Emphasize any experience or passion related to food, hospitality, or Swiss brands. Show that you understand FELFEL's mission and values.
• Presentation Readiness: Be prepared to present your portfolio confidently and concisely, answering questions about your work and approach. Practice your presentation beforehand.

Challenge Preparation:

• Anticipate Design Challenges: Be ready for a potential practical design exercise. This could involve creating a social media graphic, a flyer, or a concept for merchandise, based on a brief.
• Time Management: If given a challenge, plan your time effectively to complete the task within the allocated window.
• Brand Alignment: For any challenge, focus on adhering to brand guidelines and understanding the target audience.
• Articulate Rationale: Be prepared to explain your design choices and strategic thinking behind them.

📝 Enhancement Note: The emphasis on a "complete documents, including a portfolio" and the detailed responsibilities suggest the portfolio review will be a significant part of the selection process. Candidates should prepare to showcase not just aesthetic talent but also strategic thinking and project management skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide range of graphic assets.
• Canva: Required for various design tasks, likely for quicker projects or team accessibility.
• PowerPoint: Necessary for creating presentations and decks, indicating a need for strong layout and visual communication skills in this format.
• Figma: Experience with Figma is a significant plus, suggesting its use for collaborative design, prototyping, or UI/UX elements, especially if web or app design is involved.

Analytics & Reporting: While not directly listed as a required tool for the Graphic Designer, an understanding of how design impacts engagement metrics (e.g., click-through rates on digital ads, social media engagement) would be beneficial. The company likely uses analytics platforms to measure campaign performance.

CRM & Automation: Not directly applicable to this role's core responsibilities, but familiarity with how marketing or sales automation tools might utilize design assets could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Canva, and PowerPoint indicates a need for hands-on proficiency. Figma being a "huge plus" suggests that while not mandatory, it would significantly strengthen an applicant's profile, hinting at potential future use or current usage in specific projects.

👥 Team Culture & Values

Operations Values:

• Passion for Food: A core value, indicating that employees should have a genuine interest in and appreciation for good food, aligning with FELFEL's mission. This translates to a desire to create visually appealing content that celebrates food.
• Healthy Living: FELFEL promotes a healthy lifestyle, reflected in their product offerings and potentially in employee practices (e.g., non-smoker requirement). This suggests a culture that values well-being and mindful choices.
• Quality & Craftsmanship: As a provider of premium workplace food and coffee, FELFEL undoubtedly values high standards in product quality and service, which extends to the visual representation of the brand.
• Proactiveness & Initiative: The requirement for an independent work style and the ability to "drive things forward" highlights a culture that rewards self-starters who take ownership.
• Brand Consistency & Strategy: A strong emphasis on following brand guidelines and translating objectives into designs shows a value placed on cohesive branding and strategic communication.

Collaboration Style:

• Team-Oriented: Being part of the Brand team suggests close collaboration with marketing and other creative professionals.
• Cross-Functional: The role requires working with various departments to fulfill design needs, necessitating effective communication and collaboration across teams.
• Feedback-Driven: A standard in creative roles, expect a culture where designs are reviewed, iterated upon, and improved based on feedback from stakeholders.
• Brand Guardianship: Designers are expected to be custodians of the brand's visual identity, ensuring it is applied correctly and effectively across all touchpoints.

📝 Enhancement Note: FELFEL's values, particularly "Passion for Food" and "Healthy Living," are unique differentiators. A candidate who can genuinely connect with these values will likely thrive in this environment and produce more authentic and impactful work.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The need to deliver high-quality designs in a fast-paced setting can be demanding, requiring efficient workflows and strong time management.
• Brand Consistency Across Multiple Brands: Managing the visual identity for FELFEL, Gavetti, and Usego simultaneously requires careful attention to detail and a deep understanding of each brand's nuances while maintaining overarching consistency.
• Balancing Creativity with Practicality: Translating creative concepts into production-ready assets for print and merchandise, including managing suppliers and specs, requires a blend of artistic skill and practical execution knowledge.
• Staying Ahead of Trends: Continuously identifying and incorporating new design trends while staying true to established brand guidelines requires ongoing learning and strategic thinking.

Learning & Development Opportunities:

• Deepen Brand Strategy Involvement: Gain hands-on experience in shaping the visual direction of growing FELFEL brands.
• Master Production Processes: Develop expertise in print production, merchandise sourcing, and supplier management.
• Expand Digital Design Skills: If Figma is utilized, there's an opportunity to grow in UI/UX design or digital prototyping.
• Industry Exposure: Work within a company that is a leader in workplace food solutions, gaining insights into a unique market segment.
• Cross-Functional Learning: Understand how design integrates with marketing, sales, and operational aspects of the business.

📝 Enhancement Note: The challenges presented are typical for a growing company with multiple brands. The opportunities for learning are tied to expanding responsibilities within brand strategy and production, offering a path for professional growth beyond just design execution.

💡 Interview Preparation

Strategy Questions:

• Brand Alignment: "How would you ensure visual consistency across FELFEL, Gavetti, and Usego, given their distinct identities but shared parent brand?" (Prepare to discuss brand hierarchy, style guides, and design systems).
• Trend Integration: "How do you stay current with design trends, and how would you decide which trends are appropriate to incorporate into FELFEL's visual identity?" (Prepare to discuss research methods and strategic application of trends).
• Project Management Approach: "Describe your process for managing multiple design projects with competing deadlines. How do you prioritize and ensure quality?" (Prepare to showcase your workflow, tools, and prioritization techniques).
• Problem-Solving: "Imagine we need a compelling visual for a new vegan offering. What would be your initial approach, and what key considerations would you have?" (Prepare to walk through your design process from brief to concept).

Company & Culture Questions:

• Motivation: "Why are you interested in FELFEL, and what appeals to you about our mission and values, particularly our focus on food and healthy living?" (Research FELFEL's mission, values, and recent news. Connect your personal interests and values to theirs).
• Work Style: "The role requires a proactive and independent work style. Can you give an example of a time you took initiative to drive a project forward?" (Prepare to share a specific STAR method example).
• Team Collaboration: "How do you prefer to collaborate with marketing teams and other stakeholders on design projects?" (Discuss your communication style, feedback approach, and experience working with non-designers).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the challenge, your creative solution, the process, and the outcome. Focus on the "why" behind your design decisions.
• Showcase Versatility: Highlight projects that demonstrate your range across different mediums (print, digital, merchandise) and your ability to work with different brand voices.
• Quantify Success: If possible, include metrics or specific results that show the impact of your work. For example, "This packaging design contributed to a 15% increase in sales for the product."
• Brand Application: Explicitly mention how your designs adhere to or enhance brand guidelines. Show your understanding of brand strategy.
• Conciseness: Be mindful of time. Select the most impactful projects and present them efficiently.

📝 Enhancement Note: The interview process will likely heavily weigh the portfolio and the candidate's ability to articulate their strategic thinking and process. Candidates should be prepared to discuss not just what they designed, but why and how it achieved specific goals.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on FELFEL's careers page.
• Portfolio Preparation: Curate your strongest 4-6 design projects that showcase your 5+ years of experience, versatility across print, digital, and merchandise, and alignment with brand strategy. Ensure your portfolio is easily accessible (e.g., a link to your website or a well-organized PDF).
• Resume Optimization: Tailor your resume to highlight your experience with Adobe Creative Suite, Canva, PowerPoint, project management, brand strategy, and any relevant industry experience (food, beverage, hospitality). Quantify achievements where possible.
• Interview Practice: Prepare to present your portfolio confidently, explaining your design process, strategic rationale, and project outcomes. Anticipate questions about brand consistency, trend awareness, and project management.
• Company Research: Thoroughly research FELFEL, its brands (Gavetti, Usego), mission, values, and recent news. Understand their commitment to food, healthy living, and workplace hospitality to better articulate your interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.