Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Elders Location: Adelaide, SA, Australia & Dubbo, NSW, Australia Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: October 21, 2025 Experience Level: 2-5 years Remote Status: On-site

🚀 Role Summary

• This role is pivotal in driving marketing and brand promotion for Elders Rural Real Estate through consistent and leading creative execution across print and digital channels.
• It involves close collaboration with the Marketing Manager to develop and implement integrated, multi-channel lead generation campaigns for a network of 300 offices.
• A key focus will be leveraging social media expertise to create engaging content and campaigns that drive audience growth, engagement, and lead generation.
• The position demands the development of scalable graphic design solutions and templates to ensure unwavering brand consistency across the entire business.
• This role requires a detail-oriented individual with strong analytical skills to evaluate design effectiveness and a passion for continuous learning within the dynamic agribusiness sector.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and collaboration with marketing managers on campaign strategy and lead generation position this role within the broader GTM operations, specifically bridging creative execution with marketing performance objectives. The emphasis on brand consistency and scalable solutions highlights a need for operational efficiency in creative output.

📈 Primary Responsibilities

• Lead the execution of high-value listing campaigns across multiple channels, ensuring all projects are delivered on time and to the highest standard of creative quality.
• Collaborate with the Marketing Manager on campaign strategy, developing and executing integrated, multi-channel lead generation campaigns for Elders' network of 300 offices.
• Develop scalable graphic design solutions and templates to ensure brand consistency across the entire business, maintaining a unified brand identity.
• Leverage strong social media expertise to create engaging, on-brand content and campaigns for platforms like LinkedIn, Instagram, and Facebook, aiming to drive audience growth, engagement, and lead generation.
• Provide creative direction and best practice guidance for campaign assets, ensuring alignment with marketing objectives and brand standards.
• Support the development and maintenance of brand guidelines, ensuring creative concepts can be replicated and rolled out effectively across diverse scenarios and applications.
• Apply well-developed analytical skills to review and evaluate designs and their effectiveness for a range of channels, iterating based on performance data.
• Ensure all projects and requests are completed with high quality and within scheduled timelines, managing a high volume of incoming requests efficiently.

📝 Enhancement Note: The responsibility for "developing scalable graphic design solutions and templates" and "ensuring brand consistency across the business" points to a need for an operations-minded designer who can create repeatable frameworks, not just individual assets. This is crucial for efficient GTM execution across a large network.

🎓 Skills & Qualifications

Education: Tertiary qualification in Graphic Design. Experience: Minimum of 2 years of demonstrated experience in a similar graphic design position, with a focus on marketing and campaign execution.

Required Skills:

• Advanced level experience with the Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.).
• Proven ability in video editing and post-production.
• Excellent organizational and time management skills, with a demonstrated ability to meet tight deadlines and manage a high volume of requests.
• Exceptional communication skills, both verbal and written, for effective collaboration and stakeholder engagement.
• Ability to develop and maintain strong working relationships at all levels of the organization.
• Strong teamwork capabilities and the ability to collaborate effectively within a team environment.
• Detail-oriented with a keen eye for accuracy and aesthetic quality.
• Passion for continuous learning and staying updated on industry trends, design best practices, and marketing technologies.

Preferred Skills:

• Experience in the real estate industry, understanding its unique marketing demands and visual language.
• Expertise in social media content creation and campaign execution across major platforms (LinkedIn, Instagram, Facebook).
• Familiarity with marketing automation platforms and CRM systems for understanding campaign integration.
• Experience in developing and adhering to brand guidelines.
• Basic understanding of analytics and reporting to inform design decisions.

📝 Enhancement Note: The requirement for "advanced level experience with the Adobe CC" and "video editing skills" are critical technical proficiencies. The emphasis on "organizational and time management skills" and "ability to meet tight deadlines, high volume of incoming requests" strongly indicates the need for an operations-focused approach to design execution, ensuring efficient delivery of creative assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2 years of design work, with a strong emphasis on marketing collateral for campaigns.
• Include examples of print and digital marketing materials, illustrating versatility across different media.
• Demonstrate experience in creating scalable design solutions, such as templates or style guides, that ensure brand consistency.
• Present case studies that highlight your involvement in lead generation campaigns and how your design contributed to their success.
• Feature examples of social media content creation that drove engagement or audience growth.

Process Documentation:

• Be prepared to discuss your process for managing multiple design requests simultaneously, including prioritization and workflow management.
• Articulate your approach to collaborating with marketing teams and stakeholders to gather requirements and feedback effectively.
• Explain how you ensure brand consistency and adherence to guidelines in your design work.
• Be ready to provide examples of how you have analyzed the effectiveness of your designs and made iterative improvements.

📝 Enhancement Note: For a role that bridges creative and marketing operations, a portfolio that demonstrates not just aesthetic skill but also an understanding of campaign objectives, brand consistency, and efficient workflow is crucial. Candidates should be ready to articulate the "why" behind their design choices and the process that led to the final output, especially concerning campaign effectiveness and scalability.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Adelaide and Dubbo, Australia, a competitive salary range is estimated to be AUD $65,000 - $85,000 per annum. This estimate considers the cost of living in these regions and the specific requirements of the role, including advanced Adobe CC proficiency and campaign execution.

Benefits:

• Permanent, full-time employment with a stable and iconic Australian company.
• Opportunity to be part of a strong company culture with over 185 years of history and community engagement.
• Career growth and development opportunities within a leading agribusiness brand.
• A supportive team environment committed to employee growth and well-being.
• Potential for involvement in significant brand campaigns and marketing initiatives.
• Be part of an "essential business in the Australian landscape."

Working Hours: This is a full-time position. Standard working hours are typically 40 hours per week, with potential for some flexibility depending on project needs and team collaboration.

📝 Enhancement Note: The provided salary range is an estimate based on typical compensation for Graphic Designers with 2-5 years of experience in Australian metropolitan and regional areas, factoring in the specified skill set and industry. Actual compensation may vary based on the candidate's specific qualifications, experience, and the final negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Agribusiness and Rural Real Estate. Elders is a significant player in the Australian agricultural sector, providing a wide range of products and services to farmers and rural communities. This context means the company values stability, long-term relationships, and a deep understanding of its customer base. Company Size: Elders is a large, established organization with a significant presence across Australia (implied by 300 offices). This size suggests a structured environment with established processes, but also opportunities for impact due to the scale of operations. Founded: Elders has a rich history, founded over 185 years ago. This longevity points to a company with deep roots, resilience, and a strong, enduring brand identity. The culture likely values tradition, experience, and a commitment to its heritage while adapting for the future.

Team Structure:

• The Graphic Designer will work within the Rural Real Estate Marketing team, indicating a specialized marketing function focused on a key business division.
• This team likely includes a Marketing Manager, who the Graphic Designer will collaborate closely with on campaign strategy and execution.
• Expect collaboration with other marketing specialists (e.g., digital marketers, content creators) and potentially regional office representatives to understand their creative needs.
• The reporting structure will likely be hierarchical, with the Graphic Designer reporting to the Marketing Manager, who in turn may report to a broader marketing or sales leadership role.

Methodology:

• Emphasis on data-driven decision-making, with the Graphic Designer expected to "apply well-developed analytical skills to review and evaluate designs and their effectiveness."
• A strong focus on brand consistency and adherence to established brand guidelines ensures uniformity across all marketing efforts.
• Collaborative approach to campaign strategy, involving input from various stakeholders to ensure alignment and effectiveness.
• Commitment to delivering high-quality work on time, reflecting an operational focus on efficiency and reliability.
• Continuous improvement is encouraged through a "passion for continuous learning and staying updated on industry trends."

Company Website: https://www.eldersrural.com.au/ (Assumed, based on company description and focus on Rural Real Estate)

📝 Enhancement Note: Elders' strong heritage in agribusiness and rural real estate suggests a culture that values reliability, community, and long-term vision. The marketing team's role in supporting 300 offices implies a need for operational efficiency, scalability, and strong brand governance in creative output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on specialized creative execution within a marketing operations context. It's an intermediate level, requiring 2+ years of experience, indicating a need for foundational skills and the ability to work with some autonomy under guidance. The scope involves contributing to significant campaigns and ensuring brand integrity for a large network. Reporting Structure: The Graphic Designer will report to the Marketing Manager, a common structure for creative roles within marketing departments. This implies regular feedback, guidance on strategic priorities, and performance reviews tied to campaign objectives and brand standards. Collaboration will extend to various internal stakeholders across the network. Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, lead generation efforts, and overall brand perception for Elders Rural Real Estate. By creating compelling and consistent visual assets, they contribute to the success of sales efforts, brand recognition, and ultimately, revenue generation for the business. Their ability to deliver scalable solutions also impacts operational efficiency for the marketing team and the wider network.

Growth Opportunities:

• Specialization: Deepen expertise in marketing design for the real estate or agribusiness sectors, becoming a go-to specialist.
• Skill Development: Expand skills into areas like motion graphics, UI/UX for marketing platforms, or data visualization for reporting on campaign performance.
• Team Leadership: With proven success and experience, opportunities may arise to mentor junior designers or lead specific creative projects, moving towards a Senior Graphic Designer or Creative Lead role.
• Broader Marketing Operations: Transition into roles focused on marketing operations, campaign management, or brand management, leveraging a strong understanding of creative workflows and their impact on GTM strategy.
• Cross-functional Exposure: Gain exposure to other areas of the business through cross-functional projects, potentially leading to roles in broader communications or brand strategy.

📝 Enhancement Note: The "Rural Real Estate Marketing team" context suggests growth opportunities might be tied to the specific vertical's success and expansion. For a Graphic Designer, growth often involves expanding technical skills, taking on more strategic creative input, or moving into project/team leadership within the operations framework.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment. This suggests a collaborative workspace where in-person interaction with colleagues and the Marketing Manager is expected and valued. Office Location(s): The role is available in Adelaide, SA, and Dubbo, NSW, Australia. This offers candidates options based on their location preference. Adelaide represents a metropolitan setting, while Dubbo is a regional hub, suggesting the company values presence in key operational areas. Workspace Context:

• Collaborative Environment: Being on-site facilitates spontaneous collaboration, brainstorming sessions, and quick feedback loops, essential for creative roles and campaign development.
• Operations Tools & Technology: The workspace will likely be equipped with standard office technology, including high-performance computers for design software, and access to relevant internal systems for project management and asset storage.
• Team Interaction: Daily interaction with the Marketing Manager and other marketing team members will be a key aspect of the work, fostering a sense of team cohesion and shared objectives.

Work Schedule: As a full-time role (40 hours/week), the schedule will likely follow standard business hours. While the role requires on-site presence, there may be some flexibility in start/end times, depending on team agreements and operational needs, particularly for managing project deadlines.

📝 Enhancement Note: The on-site requirement is a key differentiator. It implies a preference for face-to-face collaboration, which can be beneficial for rapid iteration and team building in a creative and marketing operations context. Candidates should consider the impact of this on their work-life balance and preferred working style.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CVs and portfolios to assess qualifications, experience, and creative output against the role requirements.
• First Interview: Likely with the Hiring Manager (Marketing Manager) to discuss experience, skills, motivations, and cultural fit. This stage may include a review of portfolio pieces and discussion of past campaign successes.
• Skills Assessment/Case Study: Candidates may be given a design challenge or asked to present a detailed case study from their portfolio demonstrating their process, problem-solving skills, and impact. This is crucial for evaluating their operational approach to design.
• Final Interview: Potentially with a senior leader or HR, focusing on broader company fit, career aspirations, and final commercial terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, emphasizing marketing campaigns, brand consistency, and any lead generation impact.
• Showcase Process: For each selected project, clearly articulate the brief, your role, the design process (including any analysis or iterations), the tools used, and the results or impact achieved. Use visuals to illustrate your workflow.
• Highlight Operations: Emphasize projects where you developed scalable solutions (templates, style guides) or contributed to measurable campaign success. Quantify results where possible (e.g., "increased engagement by X%", "supported Y% lead growth").
• Address Brand Consistency: Include examples of how you've maintained or developed brand guidelines, demonstrating an understanding of brand governance.
• Be Prepared for Discussion: Anticipate questions about your design choices, challenges faced, how you manage feedback, and your approach to meeting deadlines for high-volume requests.

Challenge Preparation:

• Deconstruct the Brief: If given a design challenge, thoroughly analyze the brief, target audience, objectives, and any constraints.
• Outline Your Approach: Before diving into design, sketch out your strategic approach, considering brand guidelines, campaign goals, and target channels.
• Focus on Process: Clearly document your steps, decision-making rationale, and how you'd measure success, even if the final design is conceptual.
• Time Management: Practice working within a set timeframe, prioritizing key deliverables and visual elements.
• Presentation: Prepare a concise presentation of your solution, focusing on how it addresses the brief and contributes to marketing objectives.

📝 Enhancement Note: For a role blending creative and operations, interviewers will look for not just visual talent but also process discipline, strategic thinking, and an understanding of how design contributes to broader business and marketing goals. The portfolio and any case studies are key opportunities to demonstrate this operational aptitude.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for graphic design, including Photoshop, Illustrator, and InDesign. Proficiency is explicitly required at an "advanced level."
• Video Editing Software: Necessary for creating video content for social media and campaigns. Specific software not mentioned, but common tools include Adobe Premiere Pro, Final Cut Pro, or similar.
• Project Management Software: Likely used for managing design requests and tracking project progress (e.g., Asana, Trello, Jira, or internal systems).
• Digital Asset Management (DAM) System: Potentially used for storing and organizing brand assets and design files.

Analytics & Reporting:

• Social Media Analytics Tools: For monitoring engagement, reach, and audience growth on platforms like LinkedIn, Instagram, and Facebook.
• Web Analytics Tools (e.g., Google Analytics): To understand how design elements on websites or landing pages perform.
• Campaign Performance Dashboards: To visualize the effectiveness of marketing campaigns, which may include design metrics.

CRM & Automation:

• CRM System (e.g., Salesforce, Microsoft Dynamics): While not a direct user, understanding how marketing assets are integrated into CRM for sales enablement or lead tracking is beneficial.
• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how visual assets are used in email campaigns, landing pages, and other automated workflows.

📝 Enhancement Note: Proficiency in Adobe CC and video editing is a hard requirement. Beyond that, an understanding of how design assets integrate with marketing automation and CRM systems, and how to use analytics to inform design choices, demonstrates a strong operational mindset relevant to GTM functions.

👥 Team Culture & Values

Operations Values:

• Passion & Dedication: A deep commitment to the company's mission and the agricultural sector, reflected in high-quality work and a proactive approach.
• Resilience: The ability to navigate challenges, adapt to changing market conditions, and maintain high standards even under pressure.
• Brand Integrity: A strong sense of responsibility for maintaining and enhancing the Elders brand across all creative outputs.
• Efficiency & Quality: A drive to deliver excellent design work consistently and on schedule, balancing creative excellence with operational demands.
• Collaboration & Support: A willingness to work as part of a team, support colleagues, and contribute to a positive and productive work environment.
• Continuous Learning: An ongoing commitment to skill development and staying abreast of industry trends and best practices in design and marketing.

Collaboration Style:

• Cross-functional Integration: Working closely with the Marketing Manager and potentially other marketing specialists, sales teams, and network office representatives to ensure creative solutions align with business objectives.
• Feedback Exchange: An open approach to receiving and giving constructive feedback, essential for refining designs and improving campaign effectiveness.
• Knowledge Sharing: Contributing to a culture of shared learning, particularly around design trends, new tools, and effective campaign strategies.
• Proactive Communication: Regularly updating stakeholders on project status, potential challenges, and seeking clarity on briefs to ensure successful outcomes.

📝 Enhancement Note: Elders' emphasis on "passion, dedication, and resilience" points to a culture that values commitment and perseverance. For a Graphic Designer in a marketing operations role, this translates to being a reliable contributor who is passionate about the brand and dedicated to delivering impactful creative solutions efficiently.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: Managing a high volume of diverse design requests from 300 offices while maintaining high creative standards and brand consistency.
• Strategic Alignment: Ensuring all creative output directly supports campaign objectives, lead generation targets, and overall brand strategy for Elders Rural Real Estate.
• Adapting to Diverse Needs: Catering to the varied marketing needs and preferences of a large network of offices while upholding a unified brand identity.
• Evolving Digital Landscape: Staying current with rapidly changing social media trends, digital marketing best practices, and design technologies to keep Elders' marketing fresh and effective.
• Demonstrating ROI: Clearly articulating and demonstrating the impact of design work on campaign performance and lead generation metrics.

Learning & Development Opportunities:

• Advanced Design Techniques: Pursuing training in motion graphics, advanced video editing, or specialized areas of digital design.
• Marketing Operations Acumen: Gaining a deeper understanding of marketing automation, CRM integration, and campaign analytics to better inform design strategies.
• Industry Specialization: Developing expertise in agribusiness marketing and real estate branding, becoming a subject matter expert.
• Brand Strategy: Participating in brand guideline development or refresh projects to influence brand direction.
• Project Management: Developing skills in managing multiple projects, timelines, and stakeholder expectations within a marketing operations framework.

📝 Enhancement Note: The primary challenge will be operational: scaling creative output effectively for a large network. Growth opportunities will likely involve deepening expertise in marketing-aligned design and understanding the broader GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed a high volume of design requests simultaneously. How did you prioritize, and what was your process for ensuring quality and timely delivery?" (Assesses operational efficiency and time management.)
• "Walk us through a successful marketing campaign you designed for, explaining your strategic approach, the creative execution, and the measurable impact it had on lead generation or engagement." (Evaluates strategic thinking and results orientation.)
• "How do you ensure brand consistency across multiple marketing channels and for a large network of offices, especially when developing scalable design solutions?" (Tests understanding of brand governance and operational scalability.)

Company & Culture Questions:

• "What do you know about Elders and the agribusiness/rural real estate industry? How do you see your design skills contributing to our brand and mission?" (Gauges research and cultural alignment.)
• "Describe your ideal working relationship with a Marketing Manager and other team members. How do you handle constructive feedback on your designs?" (Assesses collaboration and communication style.)
• "How do you stay updated on design trends and marketing technologies, and how do you apply that learning to your work?" (Probes commitment to continuous learning and innovation.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge/brief, your strategic solution, the execution, and the outcome. Focus on the "why" behind your design choices.
• Quantify Impact: Where possible, use data to showcase the success of your designs. Highlight metrics related to engagement, lead generation, or brand recall.
• Demonstrate Process: Show sketches, wireframes, or early concepts to illustrate your design process and problem-solving approach. This highlights your operational methodology.
• Highlight Scalability: Point out any templates, style guides, or repeatable design elements you created that ensured brand consistency and efficiency for others.
• Connect to Elders: Briefly explain how your skills and experience are a strong fit for Elders' specific needs in the agribusiness and rural real estate sectors.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also a strong understanding of marketing objectives, operational efficiency, and the ability to deliver consistent, high-impact results for a large organization. Be ready to discuss your process as much as your final product.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link: https://elderslimited.wd3.myworkdayjobs.com/Elders/job/Adelaide-SA/Graphic-Designer_JR105126
• Customize Your Resume: Tailor your resume to highlight experience in marketing campaigns, brand consistency, social media content creation, and any relevant agribusiness or real estate industry exposure. Use keywords from the job description.
• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects. Focus on marketing collateral, campaign work, and examples of scalable design solutions. Be prepared to discuss your process and the results achieved.
• Review Company Information: Research Elders' brand, its role in Australian agriculture, and its marketing efforts. Understand their values and mission to articulate your fit during interviews.
• Prepare for a Design Challenge: Be ready to discuss your design process and potentially complete a short design exercise that assesses your ability to meet deadlines, adhere to brand guidelines, and create effective marketing materials.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.