Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Conga Location: Ahmedabad, Gujarat, India Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: September 17, 2025 Experience Level: 2-5 Years

🚀 Role Summary

• Support the marketing and content teams by creating high-quality, on-brand visual assets to scale content creation efficiently across global regions.
• Develop reusable templates in Adobe Express for various social media platforms, ads, and presentations, and create PowerPoint templates for internal and external use.
• Design a wide range of marketing materials, including social media tiles, digital ad sets, and resize assets for multiple platforms to support marketing campaigns.
• Utilize Adobe InDesign for datasheet updates and content refreshes for whitepapers, eBooks, and product one-pagers, ensuring brand consistency.
• Assist with creating various assets for regional events and tradeshows, such as banners, signage, and brochures, particularly for EMEA tradeshows.

📝 Enhancement Note: While the role is titled "Graphic Designer," its responsibilities heavily lean into supporting marketing operations and content scaling, a critical function within a GTM (Go-To-Market) strategy. The emphasis on template creation, asset production for digital campaigns, and event materials indicates a need for efficiency and brand consistency, core tenets of effective marketing operations.

📈 Primary Responsibilities

• Design and develop reusable templates for social media, digital ads, and presentations using Adobe Express, ensuring ease of use and brand adherence for global marketing teams.
• Create visually compelling marketing collateral, including social media tiles, digital ad sets, and resized ad variations for diverse campaign requirements and platform integrations.
• Produce and update datasheets, whitepapers, eBooks, and product one-pagers using Adobe InDesign, maintaining content accuracy and brand visual identity.
• Develop presentation templates and ad-hoc presentation materials in PowerPoint to support internal and external communication needs, complementing existing vendor-provided assets.
• Design event and tradeshow materials, such as banners, signage, and brochures, for regional events, with a specific focus on supporting EMEA tradeshow initiatives.
• Collaborate closely with marketing, design, and regional teams to ensure all visual assets align with brand guidelines and project objectives, meeting tight deadlines.
• Maintain a strong sense of brand alignment and visual consistency across all design outputs, adhering strictly to established brand guidelines.

📝 Enhancement Note: The primary responsibilities highlight a blend of creative execution and operational efficiency. The focus on template creation and asset repurposing for global use underscores a need for process-driven design thinking, typical in operations-focused roles. The requirement to support various marketing channels and events indicates a broad scope of work within the marketing function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a professional designer role, though specific experience often outweighs formal education in creative fields.

Experience: A minimum of 2 years of professional design experience in a corporate or agency setting, with demonstrated experience in digital marketing asset creation.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically:
  • Adobe Express: For template creation across social media, ads, and presentations.
  • Adobe Illustrator: For social tiles, ad creative, and various campaign assets.
  • Adobe InDesign: For datasheets, whitepapers, eBooks, and brochures.
• PowerPoint: Essential for presentation design and template development.
• Strong understanding of digital marketing demands, including asset creation for social media, websites, and email campaigns.
• Demonstrated ability to maintain brand alignment and visual consistency across all design projects.
• Excellent attention to detail and a commitment to producing high-quality visual assets.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience working effectively with global teams and cross-functional stakeholders.

Preferred Skills:

• Experience with A/B testing visual assets to optimize campaign performance.
• Familiarity with project management tools (e.g., Asana, Trello, Jira) for tracking design requests and workflows.
• Basic understanding of UX/UI principles for digital asset design.
• Experience in a SaaS or technology-focused industry.

📝 Enhancement Note: The required skills are highly specific to design software and digital marketing asset production. The emphasis on Adobe Express, Illustrator, and InDesign, alongside PowerPoint, points to a need for versatility in creating diverse marketing collateral. The ability to work with global teams and adhere to brand guidelines are critical operational aspects for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2 years of professional design work, with a strong emphasis on digital marketing assets and campaign collateral.
• Demonstrate proficiency in template creation for social media, digital ads, and presentations, highlighting efficiency gains from reusable assets.
• Include examples of marketing collateral such as datasheets, eBooks, whitepapers, and brochures, showcasing design quality and brand adherence.
• Present case studies or examples of event/tradeshow materials designed to support marketing initiatives.
• Clearly articulate your role and contributions in each project, emphasizing problem-solving and design execution.

Process Documentation:

• Showcase examples of how you have followed or contributed to design process documentation, such as style guides or component libraries, to ensure brand consistency.
• If applicable, provide examples of how you've streamlined design workflows or contributed to template development to improve efficiency in content creation.
• Be prepared to discuss your approach to receiving and implementing feedback on design projects, demonstrating a collaborative and iterative process.

📝 Enhancement Note: The portfolio requirements are crucial for a design role supporting operations. The emphasis on template creation and efficiency directly relates to operationalizing design for marketing. Applicants should be ready to demonstrate not just aesthetic skill but also an understanding of scalable design processes and brand governance.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Ahmedabad, India, the estimated annual salary range is approximately ₹4,00,000 to ₹7,50,000. This range can vary based on the specific skills, portfolio quality, and company compensation structure.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).
• Paid time off, including vacation days, sick leave, and public holidays.
• Opportunities for professional development, including training and workshops in design software and digital marketing trends.
• Access to company-provided design software licenses and hardware.
• Potential for performance-based bonuses or increments.
• Employee assistance programs and wellness initiatives.

Working Hours: The role is specified as full-time. Based on industry standards and common practice in India, this typically translates to 40 hours per week, with a standard Monday to Friday work schedule.

📝 Enhancement Note: Salary estimates are based on current market data for graphic design roles in Ahmedabad, India, considering the specified experience level and typical compensation packages for tech companies. Benefits are inferred based on standard offerings for full-time employees in the Indian IT sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Conga operates in the Software as a Service (SaaS) industry, specifically focusing on digital transformation solutions that enhance customer engagement and business intelligence through Configure, Price, Quote (CPQ), Contract Lifecycle Management (CLM), and Document Automation. This context means the company culture likely values innovation, customer-centricity, and data-driven decision-making.

Company Size: Conga is a significant player in the enterprise SaaS market. While the exact number of employees is not provided in the input, their industry presence suggests a mid-to-large enterprise scale, which implies structured processes, cross-functional teams, and a global operational footprint. This size offers opportunities for exposure to diverse projects and career growth.

Founded: Conga was founded in 2006. This history indicates a mature company with established business processes, a developed brand identity, and a proven track record in the market, which can translate into a stable yet dynamic work environment.

Team Structure:

• The Graphic Designer will report to the "Manager, Art Direction," suggesting a dedicated design or creative team within the marketing department.
• This team likely comprises other designers, art directors, and potentially copywriters or content strategists, fostering a collaborative creative environment.
• The role will involve close collaboration with various marketing functions and regional teams, indicating a highly cross-functional interaction model.

Methodology:

• Conga's approach is grounded in the "Conga Way," a framework of values driving hiring, decision-making, and product development. This suggests a culture that emphasizes ethical practices, colleague input, and a structured approach to business operations.
• The company's focus on AI and a unified data model for its platform implies a data-informed and technologically advanced operational methodology.

Company Website: https://conga.com/

📝 Enhancement Note: The company context suggests a professional, globally-oriented SaaS environment. The "Conga Way" framework implies a structured and value-driven culture, which is important for operations roles that require adherence to processes and ethical standards. The reporting structure to an Art Direction Manager places this role within a creative hub supporting broader GTM efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Individual Contributor" at an early to mid-career stage, typically requiring 2-5 years of experience. It serves as a foundational role within the creative services or marketing operations function, focusing on execution and adherence to established brand and design standards.

Reporting Structure: The Graphic Designer reports to the Manager, Art Direction. This structure indicates a clear line of management and mentorship, with opportunities for guidance on design projects, career development, and performance feedback. It suggests a hierarchical but supportive reporting relationship.

Operations Impact: The Graphic Designer's work directly impacts Conga's brand perception and marketing effectiveness. By creating high-quality, on-brand visual assets for campaigns, events, and digital platforms, this role contributes to lead generation, brand awareness, and customer engagement, all critical components of successful GTM operations. Efficient template creation also scales marketing efforts, reducing costs and time-to-market for campaign materials.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (e.g., advanced InDesign for complex publications) or specialize in particular areas like digital advertising creative or presentation design.
• Leadership Potential: With proven performance and experience, progression to a Senior Graphic Designer role, or potentially into Art Direction or Design Management, is a common career path.
• Cross-Functional Mobility: Experience gained in marketing operations can open doors to roles in broader marketing functions, content strategy, or even project management within the GTM operations sphere.
• Industry Exposure: Working within the SaaS industry provides exposure to evolving digital marketing trends and technologies, enhancing marketability.

📝 Enhancement Note: The growth analysis focuses on how a graphic design role can be a stepping stone within operations and marketing. The emphasis is on skill development, potential leadership, and leveraging experience gained in a dynamic SaaS environment to advance career objectives within the broader GTM operations framework.

🌐 Work Environment

Office Type: Conga's presence in Ahmedabad suggests a modern office environment typical of a growing technology company. This would likely include collaborative workspaces, individual work areas, and meeting rooms equipped with presentation technology.

Office Location(s): The role is based in Ahmedabad, Gujarat, India. This location is a major commercial and industrial hub, offering accessibility and a vibrant professional ecosystem. Specific office details would need to be confirmed, but it's reasonable to expect a well-equipped corporate office.

Workspace Context:

• The workspace is designed to foster collaboration, especially with marketing and design teams. Expect opportunities for brainstorming, design reviews, and team meetings.
• Access to industry-standard design software and hardware is a given, enabling efficient creation of high-quality visual assets.
• The environment likely encourages continuous learning and adaptation to new design trends and marketing technologies, supporting professional development.

Work Schedule: The standard work schedule is likely Monday to Friday, 9 AM to 6 PM IST (or similar), totaling 40 hours per week. While the role is on-site, there might be occasional flexibility expected for critical project deadlines or event support, common in marketing and creative roles.

📝 Enhancement Note: The work environment description is tailored to a typical corporate office setting for a SaaS company in India. The focus is on the practical aspects of the workspace relevant to a designer's daily tasks and team interactions, emphasizing collaboration and access to necessary tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone or video screen to assess basic qualifications, cultural fit, and interest in the role and company. Be prepared to briefly discuss your experience and motivation.
• Portfolio Review & Skills Assessment: A hiring manager or senior designer will review your submitted portfolio. This stage often includes a technical assessment or a practical design challenge, focusing on your proficiency with the required software (Adobe Creative Suite, PowerPoint) and ability to meet brand guidelines.
• Team/Manager Interview: You will likely meet with the Manager, Art Direction, and potentially other team members. This interview will delve deeper into your design process, problem-solving skills, collaboration style, and how you handle feedback and project management.
• Final Interview (Optional): Depending on the organization's structure, there might be a final interview with a higher-level manager or department head to confirm cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills required for this role (template creation, digital ads, collateral, event materials).
• Showcase Process: For each project, briefly explain the brief, your concept development, the tools used, and the final outcome. Highlight any efficiency gains or brand consistency improvements you achieved.
• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., increased engagement on social media, successful event material execution).
• Brand Consistency Focus: Ensure your portfolio clearly demonstrates your ability to adhere to and implement brand guidelines effectively.
• Digital Format: Present your portfolio in a clean, easily navigable digital format (PDF or a dedicated online portfolio link).

Challenge Preparation:

• Practice with Software: Refresh your skills in Adobe Express, Illustrator, InDesign, and PowerPoint. Be ready to demonstrate proficiency under timed conditions if a live test is administered.
• Brand Guideline Interpretation: Familiarize yourself with common branding principles and how to apply them to various assets. If Conga's brand guidelines are publicly available, review them.
• Time Management: Prepare to complete design tasks within a specified timeframe, simulating real-world project constraints.
• Communication: Be prepared to articulate your design choices, process, and rationale clearly and concisely.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications, particularly their portfolio, and prepare for the specific stages of the interview process, including potential design challenges. The advice is tailored to a creative role within a corporate marketing structure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: This is the core suite of tools.
  • Adobe Express: Essential for rapid template creation and easy updates for social media, ads, and presentations.
  • Adobe Illustrator: Critical for vector graphics, social media tiles, ad creative, and iconography.
  • Adobe InDesign: The primary tool for long-form content like datasheets, whitepapers, eBooks, and brochures, requiring precise layout and typography.
• Microsoft PowerPoint: Key for creating and managing presentation templates, as well as designing ad-hoc presentations for internal and external use.

Analytics & Reporting:

• While not directly a design tool, understanding how assets perform is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) or dashboard tools (e.g., Tableau, Power BI) for reviewing campaign performance data can be an advantage.

CRM & Automation:

• No direct CRM or marketing automation tools are specified as primary requirements for this role, but understanding how design assets integrate into marketing campaigns managed through CRM (like Salesforce) or automation platforms (like Marketo, HubSpot) can be helpful context.

📝 Enhancement Note: The tools listed are directly derived from the job description's requirements. The emphasis is on the specific Adobe Creative Suite applications and PowerPoint, highlighting their intended use cases within the role's responsibilities.

👥 Team Culture & Values

Operations Values:

• Brand Consistency: A core value is maintaining strict adherence to Conga's brand guidelines across all visual communications to ensure a unified and professional brand image.
• Efficiency & Scalability: The role is expected to contribute to efficient content creation processes through template development and asset optimization, supporting the scaling of marketing efforts globally.
• Collaboration: A strong emphasis on working effectively with marketing, design, and regional teams to achieve shared objectives.
• Quality & Detail: A commitment to producing high-quality, error-free visual assets, reflecting a meticulous approach to design execution.
• Adaptability: Willingness to adapt to evolving design trends, marketing needs, and feedback from stakeholders.

Collaboration Style:

• Cross-functional Partnership: The designer will work closely with marketing managers, content strategists, and regional teams, requiring strong communication and partnership skills to understand campaign needs and deliver appropriate visual solutions.
• Feedback Integration: A collaborative approach to design reviews, where feedback is actively sought, incorporated, and used to refine assets, ensuring alignment with project goals.
• Knowledge Sharing: Contributing to a team environment where design best practices, new techniques, and efficient workflows are shared among peers.

📝 Enhancement Note: The team culture and values are inferred from the job description's emphasis on brand alignment, efficiency, collaboration, and quality. These are common values in marketing operations and creative teams that support Go-To-Market strategies, focusing on delivering consistent, high-impact brand experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating marketing objectives into compelling visuals while strictly adhering to established brand guidelines can be challenging but rewarding.
• Managing Diverse Asset Needs: Producing a wide variety of assets for different platforms (social, web, print) and events requires strong organizational skills and adaptability in design approach.
• Meeting Tight Deadlines: The fast-paced nature of marketing campaigns and global event support often means working under pressure to deliver high-quality assets on time.
• Global Consistency: Ensuring visual consistency across different regions and cultural contexts requires careful attention to detail and understanding of localized needs where applicable.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master advanced features within Adobe Creative Suite for more sophisticated design solutions.
• Digital Marketing Trends: Exposure to and learning about the latest trends in digital marketing, social media design, and campaign execution.
• Brand Strategy: Deeper understanding of brand positioning, messaging, and how visual design contributes to overall marketing strategy.
• Project Management: Developing skills in managing design projects, timelines, and stakeholder communications.

📝 Enhancement Note: Challenges are identified based on the typical demands of a graphic design role supporting a global marketing operation. Growth opportunities are framed around skill enhancement and career progression within the creative and marketing functions.

💡 Interview Preparation

Strategy Questions:

• Design Process & Workflow: "Describe your typical design process from receiving a brief to delivering final assets. How do you incorporate feedback and ensure brand consistency?" (Focus on efficiency, iteration, and brand adherence.)
• Template Creation Strategy: "How would you approach creating a set of social media templates in Adobe Express that are versatile yet maintain strong brand identity?" (Highlight your understanding of template systems and usability.)
• Problem-Solving in Design: "Describe a time you faced a challenging design request or a tight deadline. How did you manage it, and what was the outcome?" (Showcase your problem-solving, time management, and resilience.)
• Tool Proficiency: "Can you walk us through a project where you heavily utilized Adobe Illustrator and InDesign? What specific features were most impactful?" (Be ready to discuss your technical skills with examples.)

Company & Culture Questions:

• Brand Understanding: "What are your initial impressions of Conga's brand identity? How would you ensure your designs align with it?" (Demonstrate research into Conga's branding and your ability to interpret it.)
• Collaboration Experience: "Tell us about your experience working with cross-functional teams, particularly marketing and regional departments. How do you ensure effective communication and collaboration?" (Highlight your teamwork and communication skills.)
• Design for Impact: "How do you ensure your design work effectively supports marketing campaign goals and contributes to the company's overall GTM strategy?" (Connect your design output to business objectives.)

Portfolio Presentation Strategy:

• Narrative Storytelling: For each portfolio piece, tell a story: the challenge, your solution, the tools you used, and the impact.
• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in template creation, collateral design, and event materials.
• Brand Alignment Examples: Showcase projects where you successfully applied brand guidelines, perhaps even contrasting a project where you had to adapt to new guidelines.
• Concise & Focused: Keep your presentation brief and to the point, focusing on the most relevant aspects of each project.

📝 Enhancement Note: Interview preparation advice is geared towards showcasing both creative talent and operational understanding. Candidates are advised to focus on process, efficiency, brand adherence, and the ability to connect design work to broader marketing and business goals.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on greenhouse.io.
• Customize Your Resume: Tailor your resume to highlight your 2+ years of design experience, specifically mentioning proficiency in Adobe Creative Suite (Express, Illustrator, InDesign) and PowerPoint, as well as experience with digital marketing assets and brand alignment. Use keywords from the job description.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant projects (template creation, collateral, ads, event materials), and is easily accessible. Be ready to discuss your process and outcomes for each piece.
• Research Conga: Familiarize yourself with Conga's products, services, and brand identity by visiting their website and reviewing their marketing materials. Understand their positioning in the SaaS market.
• Practice Interview Responses: Prepare answers to common interview questions related to design process, tool proficiency, collaboration, and handling feedback, as outlined in the "Interview Preparation" section.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.