Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: CAMCO MANUFACTURING LLC
Location: Greensboro, NC
Job Type: Full-Time
Category: Marketing / Creative & Media / Art & Design
Date Posted: October 16, 2025
Experience Level: Experienced (2-5 years)
Remote Status: On-site

🚀 Role Summary

• Design and produce compelling visual content across digital and print platforms to uphold Camco Manufacturing's brand standards and achieve marketing objectives.
• Develop a wide range of marketing collateral, including packaging, product catalogs, brochures, signage, and trade show assets, ensuring visual appeal and brand consistency.
• Create essential digital assets tailored for web, email campaigns, social media, and e-commerce platforms to enhance online presence and engagement.
• Foster strong collaborative relationships with product development, marketing, and sales teams to conceptualize and execute innovative design solutions that drive business goals.

📝 Enhancement Note: This role focuses on visual content creation for a manufacturing company in the outdoor recreation sector. The emphasis is on both print and digital assets, requiring a strong understanding of brand consistency and cross-functional collaboration to support marketing and product initiatives.

📈 Primary Responsibilities

• Design and produce a variety of marketing materials, including but not limited to:
  • Eye-catching packaging that adheres to product specifications and brand guidelines.
  • Informative product catalogs and engaging brochures for sales and marketing collateral.
  • Professional signage for internal and external communications, as well as trade shows.
  • Dynamic trade show assets that effectively represent the Camco brand and product offerings.
• Create and optimize digital assets for various online channels:
  • Visually appealing graphics for website content and e-commerce product listings.
  • Engaging visuals for email marketing campaigns to drive customer interaction.
  • Social media graphics that align with campaign themes and brand voice.
  • Adaptable assets for digital advertising and online promotions.
• Collaborate effectively with internal teams:
  • Work closely with product development to translate product features into compelling visual narratives.
  • Partner with the marketing team to align designs with campaign strategies and brand messaging.
  • Liaise with sales teams to ensure design collateral effectively supports their objectives.
• Maintain and enforce brand consistency:
  • Ensure all visual communications adhere to Camco's established brand guidelines, including logo usage, color palettes, and typography.
  • Develop and manage brand asset libraries for consistent application across all platforms.
• Prepare files for print production:
  • Ensure all print-ready artwork meets technical specifications for various printing processes.
  • Conduct quality control checks to guarantee accuracy and visual integrity before final output.
  • Liaise with print vendors as needed to ensure successful production.
• Stay current with industry trends:
  • Continuously research and adopt emerging design trends and best practices in graphic design and marketing.
  • Proactively identify opportunities to refresh visual approaches and improve design effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and technical production for both print and digital mediums. The emphasis on collaboration underscores the need for strong communication skills to integrate design into broader business strategies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a closely related field.

Experience: A minimum of 2 years of professional graphic design experience, gained either in-house at a company or within an agency environment.

Required Skills:

• Graphic Design Software Proficiency: Advanced skills in Adobe Creative Suite, specifically:
  • Adobe Illustrator for vector graphics and logo design.
  • Adobe Photoshop for image editing, manipulation, and digital compositing.
  • Adobe InDesign for page layout, brochure design, and catalog creation.
• Design Fundamentals: Strong understanding and application of:
  • Layout principles for effective visual hierarchy and composition.
  • Typography for readability, brand voice, and aesthetic appeal.
  • Color theory to evoke emotions and enhance brand recognition.
• Creative Execution: Proven ability to conceptualize and execute compelling visual designs across various media.
• Brand Management: Experience in maintaining brand consistency and applying brand guidelines accurately.
• Project Management: Demonstrated ability to manage multiple design projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Communication: Excellent verbal and written communication skills for clear articulation of design concepts and collaboration with stakeholders.
• Collaboration: Proven ability to work effectively as part of a team, actively participating in brainstorming sessions and incorporating feedback.

Preferred Skills:

• Packaging Design: Prior experience specifically in designing product packaging for consumer goods.
• Print Production: Familiarity with print production processes, pre-press requirements, and quality control for various printing methods.
• Digital Design: Experience creating assets for web, social media, email marketing, and e-commerce platforms.
• Outdoor Recreation Industry: Familiarity with the aesthetics and market trends within the RV, marine, ATV, or camping sectors.

📝 Enhancement Note: The qualifications emphasize core design competencies and software proficiency. Preferred skills like packaging design and print production indicate a significant focus on tangible product presentation, which is crucial for a manufacturing company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse design projects that highlight proficiency across different media (print, digital, packaging).
• Include examples of packaging design if available, demonstrating understanding of form, function, and brand application in a product context.
• Present case studies for 1-2 projects detailing the design challenge, your creative process, the tools used, and the final outcome, emphasizing how design solved a business problem or met a marketing objective.
• Demonstrate experience with Adobe Creative Suite, with specific examples of how Illustrator, Photoshop, and InDesign were utilized to achieve project goals.
• Illustrate strong understanding of layout, typography, and color theory through well-executed design examples.

Process Documentation:

• For portfolio case studies, clearly articulate the design workflow, from initial concept and sketching to final asset delivery.
• Document the steps taken to ensure brand consistency and adherence to client briefs or marketing objectives.
• Outline the process for preparing files for print production, including color modes, resolution, bleed, and trim considerations.
• Showcase how feedback was incorporated into the design process and how revisions were managed to achieve the final approved design.

📝 Enhancement Note: A strong visual portfolio is paramount for this role. The emphasis should be on showcasing practical application of design skills, problem-solving through design, and a clear understanding of production workflows, particularly for print and packaging.

💵 Compensation & Benefits

Salary Range: Undisclosed.

📝 Enhancement Note: Based on industry benchmarks for an experienced Graphic Designer (2-5 years) in Greensboro, NC, a competitive salary range would typically fall between $55,000 and $75,000 annually. This estimate considers the cost of living in Greensboro and the typical compensation for roles requiring proficiency in Adobe Creative Suite and experience in marketing collateral design. Actual compensation will depend on the candidate's specific experience, portfolio, and interview performance.

Benefits:

• Competitive Salary: A compensation package designed to be competitive within the market.
• 401k with Company Match: Retirement savings plan with employer contributions to help employees build long-term financial security.
• Health Insurance: Comprehensive health coverage including medical and dental plans, with supplemental insurance options available.
• Work-Life Balance: Emphasis on promoting a healthy work-life balance through:
  • Generous Paid Time Off (PTO) policies.
  • Paid holidays to allow for rest and personal time.

Working Hours: Approximately 40 hours per week, typical for a full-time position.

📝 Enhancement Note: The standard 40-hour work week is typical for full-time roles. The benefits package is standard for a company of this size and industry, with a notable emphasis on work-life balance and retirement savings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Recreation Manufacturing (RV, Marine, ATV, Camping accessories). Camco Manufacturing plays a significant role in the aftermarket parts and accessories segment of this rapidly growing market.

Company Size: Over 1,000 employees. This indicates a well-established, large-scale manufacturing and distribution operation with a structured hierarchy and diverse departments.

Founded: 1966. With over 50 years of history, Camco has a deep-rooted legacy of innovation and growth, transitioning from a small operation to a market leader.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, contributing to broader marketing initiatives.
• This role requires collaboration with Product Development, Marketing, and Sales teams, suggesting a matrixed or project-based team structure for specific initiatives.
• Reporting to a Marketing Manager or Creative Director within the Marketing department.

Methodology:

• Data-Driven Design: While not explicitly stated, a company of this size likely uses market data to inform product development and marketing strategies, which the Graphic Designer will need to visually represent.
• Brand-Centric Approach: A strong emphasis on brand consistency across all visual communications is a core operational principle.
• Innovation Focus: Camco's commitment to innovation means designers may be involved in creating visuals for new product launches and marketing campaigns for cutting-edge products.

Company Website: https://www.camco.net/

📝 Enhancement Note: Camco's long history and significant growth suggest a stable yet dynamic work environment. The company's focus on innovation and its dominant position in the outdoor recreation market mean the Graphic Designer will contribute to a well-recognized brand.

📈 Career & Growth Analysis

Operations Career Level: This is an "Experienced" level position, typically aligning with a mid-level Graphic Designer role. It suggests a need for independent work, project ownership, and potentially mentoring junior designers if the team grows.

Reporting Structure: The Graphic Designer will report to a manager within the Marketing department, likely a Marketing Director, Creative Director, or Marketing Manager. This structure implies guidance and review of creative work, with opportunities for direct contribution to marketing strategy through visual execution.

Operations Impact: The Graphic Designer's work directly impacts Camco's market presence and sales by:

• Enhancing product appeal through effective packaging and marketing collateral.
• Driving customer engagement and brand recognition via digital and social media assets.
• Supporting sales efforts with professional and persuasive visual materials.
• Ensuring a cohesive and strong brand identity across all customer touchpoints.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like packaging design, digital illustration, or motion graphics if relevant to future projects.
• Project Leadership: Potential to lead design aspects of key marketing campaigns or product launches as experience and proficiency grow.
• Cross-Functional Exposure: Gain valuable experience working with diverse teams (Product Development, Sales) to understand broader business objectives and how design contributes to them.
• Advancement: Potential for promotion to Senior Graphic Designer or Creative Lead roles within the marketing department as the company expands or team structure evolves.

📝 Enhancement Note: This role offers a clear path for a designer focused on tangible products and brand building within a stable manufacturing company. Growth will likely come through increased responsibility on projects and deeper specialization.

🌐 Work Environment

Office Type: On-site. This is a traditional office-based role within Camco's Greensboro, NC facilities.

Office Location(s): Greensboro, NC. The company operates multiple manufacturing and warehousing facilities in this area. The Graphic Designer will likely be based at a primary office location.

Workspace Context:

• Collaborative Environment: The role requires close interaction with marketing, product development, and sales teams, suggesting an open or semi-open office layout conducive to communication and collaboration.
• Tools and Technology: Access to modern design software (Adobe Creative Suite) and hardware necessary for graphic design tasks. The company's IT infrastructure will support these needs.
• Team Interaction: Frequent opportunities for in-person discussions, brainstorming sessions, and design reviews with colleagues.

Work Schedule: Standard full-time business hours, approximately 40 hours per week. While the description doesn't explicitly mention flexibility, the emphasis on work-life balance suggests a supportive environment for managing workload effectively.

📝 Enhancement Note: An on-site role in a manufacturing company implies a professional, business-oriented environment. The emphasis on collaboration suggests a dynamic workspace rather than isolated work.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.
2. Hiring Manager Interview: A discussion focusing on your experience, design philosophy, and suitability for the role and company culture. Be prepared to discuss your career path and motivations.
3. Portfolio Review & Skills Assessment: A dedicated session where you present your portfolio. This is a critical step. Expect to walk through 3-5 key projects, explaining your design process, challenges, solutions, and the impact of your work. You might also be asked to complete a short design exercise or critique existing designs.
4. Cross-Functional Team Interviews: You may meet with members of the marketing, product development, or sales teams to evaluate collaboration and communication skills.
5. Final Interview: Potentially with a senior leader, to confirm cultural fit and discuss overall expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in layout, typography, color theory, and especially packaging and print design if possible. Include digital assets too.
• Tell a Story: For each project, articulate the problem, your approach, the tools you used, your creative process, and the outcome. Quantify results if possible (e.g., "improved click-through rates," "received positive feedback on packaging design").
• Highlight Brand Consistency: Show examples where you successfully applied or developed brand guidelines.
• Showcase Production Readiness: If possible, include examples of print-ready files or discuss your process for preparing files for production.
• Be Prepared for Critiques: Be open to discussing your design choices and how you might approach a hypothetical problem presented by the interviewer.

Challenge Preparation:

• Design Exercise: Be ready for a small design task, possibly a quick social media graphic or a mock-up of a brochure element, to assess your on-the-spot skills and speed.
• Brand Application: Practice applying a given brand style to a new concept.
• Problem-Solving: Think about how design can solve specific marketing or product-related challenges for a manufacturing company in the outdoor recreation space.

📝 Enhancement Note: The interview process heavily emphasizes portfolio presentation and the ability to articulate the design process and its business impact. Candidates should prepare to defend their design choices and demonstrate practical production knowledge.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: This is the core requirement. Proficiency is expected in:
  • Adobe Illustrator: For vector graphics, logos, icons, and detailed illustrations. Essential for packaging die-lines and scalable graphics.
  • Adobe Photoshop: For photo editing, digital compositing, web graphics, and creating raster-based imagery.
  • Adobe InDesign: For page layout of catalogs, brochures, and other multi-page print collateral. Critical for print production readiness.

Digital Asset Creation:

• Experience with creating graphics optimized for:
  • Web: JPEG, PNG, GIF formats; understanding of resolution and file size optimization.
  • Social Media: Platforms like Facebook, Instagram, LinkedIn, requiring specific dimensions and formats.
  • Email Campaigns: Designing visually appealing HTML email templates or static graphics for email.
  • E-commerce Platforms: Creating product images and banners for online marketplaces.

Print Production Tools:

• Familiarity with preparing files for professional printing, including:
  • Color modes (CMYK vs. RGB).
  • Resolution requirements (DPI).
  • Bleeds, trim marks, and safe areas.
  • PDF export settings for print.

Collaboration & Project Management Tools:

• While not explicitly listed, experience with tools like Asana, Trello, Jira, or even collaborative platforms like Slack or Microsoft Teams would be beneficial for coordinating with other departments.

📝 Enhancement Note: The technology stack is standard for a graphic design role, with a strong emphasis on the Adobe Creative Suite. Proficiency in preparing files for print production is a key technical expectation given Camco's manufacturing focus.

👥 Team Culture & Values

Operations Values:

• Innovation: Camco's history is built on innovation, and this value likely extends to creative problem-solving and exploring new design approaches.
• Quality: As a manufacturer, a commitment to high-quality products and presentation is paramount. This translates to meticulous design execution and attention to detail.
• Customer Focus: The company serves the outdoor recreation market, implying a value placed on understanding and meeting customer needs through appealing and functional products and marketing.
• Teamwork: The need for collaboration across departments highlights the importance of a team-oriented culture where individuals contribute to shared goals.
• Excellence: A relentless pursuit of excellence in product development and customer service suggests a culture that strives for continuous improvement and high performance.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with product development to understand product nuances, marketing to align with campaign goals, and sales to create effective collateral.
• Feedback Exchange: A culture that encourages constructive feedback on designs, with designers expected to provide and receive input professionally.
• Knowledge Sharing: Opportunities to share design insights, trends, and best practices with colleagues, fostering a learning environment.

📝 Enhancement Note: The company's values are rooted in its manufacturing heritage and market position, emphasizing quality, innovation, and customer satisfaction. The collaboration style is practical and project-driven, essential for a company with diverse product lines and markets.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Ensuring all designs adhere to strict brand guidelines while also staying fresh and modern to appeal to evolving consumer tastes in the outdoor recreation market.
• Managing Diverse Project Demands: Juggling multiple projects simultaneously for different product lines and marketing initiatives, each with unique requirements and deadlines.
• Translating Technical Products into Visuals: Effectively communicating the features and benefits of manufactured products (e.g., RV accessories) through compelling design that resonates with the target audience.
• Adapting to Evolving Digital Trends: Keeping pace with rapid changes in digital marketing and e-commerce design best practices to ensure assets are effective and current.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to attend workshops or online courses focused on packaging design, advanced print production, or digital design techniques.
• Industry Exposure: Learning about the intricacies of the outdoor recreation market, product development cycles, and marketing strategies specific to RV, marine, and camping sectors.
• Mentorship: Potential to learn from experienced marketing professionals or senior designers within the company.
• Portfolio Expansion: Building a robust portfolio with diverse projects that can lead to further career advancement within the design field.

📝 Enhancement Note: The challenges are typical for a designer in a manufacturing environment, requiring adaptability and a keen understanding of both creative execution and production realities. Growth opportunities are tied to skill development and deeper integration into the company's product and marketing ecosystem.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your typical design process from receiving a brief to final delivery for a marketing brochure or packaging project." Focus on your steps for understanding requirements, ideation, execution, and feedback incorporation.
• Brand Management: "How do you ensure brand consistency across a wide range of marketing materials, especially when working with multiple product lines?" Be ready to discuss brand guides and your approach to maintaining visual identity.
• Problem-Solving: "Imagine we're launching a new RV accessory. How would you approach designing its packaging to make it stand out on a retail shelf?" Think about target audience, key selling points, and visual hierarchy.

Company & Culture Questions:

• Motivation: "Why are you interested in working for Camco Manufacturing specifically, and what excites you about the outdoor recreation industry?" Research Camco's products and values.
• Collaboration: "Describe a time you had to collaborate with a non-design team (e.g., product development, sales) to achieve a design goal. What were the challenges and how did you overcome them?"
• Design Trends: "What current design trends do you find most relevant to our industry, and how might you incorporate them into our marketing materials?"

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of your experience, then dive into 3-5 key projects. For each project, clearly state the objective, your role, the problem, your solution, the tools used, and the outcome.
• Emphasize Process: Don't just show the final product; explain how you got there. This demonstrates your thinking and problem-solving abilities.
• Highlight Relevant Work: Prioritize projects that showcase packaging, print collateral, digital marketing assets, and strong typography/layout skills.
• Quantify Impact: If possible, use metrics or testimonials to demonstrate the effectiveness of your designs.
• Be Ready for Technical Questions: Prepare to discuss file preparation for print and digital, color spaces, and software proficiency.

📝 Enhancement Note: Interview preparation should focus on demonstrating a solid design process, a deep understanding of brand application, and the ability to translate business needs into effective visual solutions. The portfolio review is the most crucial component.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Paycom.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating packaging design, print collateral (brochures, catalogs), and digital marketing assets. Ensure it visually communicates your proficiency with Adobe Creative Suite.
• Resume Optimization: Ensure your resume clearly lists your years of experience, proficiency in Adobe Creative Suite applications (Illustrator, Photoshop, InDesign), and any experience in packaging or print production. Use keywords from the job description.
• Prepare Your Narrative: Practice articulating your design process, how you ensure brand consistency, and your experience collaborating with cross-functional teams. Be ready to discuss specific projects from your portfolio.
• Research Camco: Familiarize yourself with Camco Manufacturing's products, brand identity, and the outdoor recreation market they serve. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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