Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: BYD Europe Location: Hounslow, Uxbridge, UK (London) Job Type: Full-Time Category: Marketing & Creative Operations Date Posted: 2025-11-12 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact visual assets across digital, print, and event channels, ensuring alignment with BYD's brand identity and marketing objectives.
• Translate complex brand messaging and product features into compelling visual narratives for the UK automotive market.
• Collaborate closely with cross-functional marketing teams, including content, digital, and social media specialists, to deliver integrated campaign materials.
• Maintain and evolve BYD's visual identity and brand guidelines, ensuring consistency and excellence in all creative outputs for the UK subsidiary.

📝 Enhancement Note: While the role is titled "Graphic Designer," the emphasis on brand identity, campaign execution, and collaboration with digital/content teams positions this role within the broader scope of Marketing Operations, particularly in creative asset management and brand consistency. The automotive and tech industry context suggests a need for understanding fast-paced product cycles and technical communication.

📈 Primary Responsibilities

• Design and produce a wide range of visual assets, including social media graphics, digital advertisements, outdoor (OOH) materials, print collateral, and internal communications, all adhering to brand standards.
• Create visually consistent and brand-aligned content for marketing campaigns, product launches, dealer communications, and retail activations.
• Develop compelling visuals that effectively communicate BYD’s technological innovation, design philosophy, and brand story to a UK audience.
• Adapt and localize global creative assets for the UK market, ensuring strict adherence to brand guidelines and cultural relevance.
• Collaborate with the Dealer Marketing team to create bespoke templates and campaign materials tailored for the dealer network.
• Ensure consistency of BYD’s visual identity across all communications, contributing to the evolution and application of brand guidelines.
• Maintain and organize the visual asset library for the UK subsidiary, ensuring efficient access and retrieval of creative materials.
• Partner with Content Specialists, Social Media Specialists, and Digital Specialists to support ongoing campaigns and creative production workflows.
• Manage multiple design projects simultaneously, from concept to final artwork, ensuring timely delivery without compromising quality.
• Prepare final artwork files for production, ensuring technical accuracy for print and digital outputs.
• Contribute creative input and innovative ideas during brainstorming sessions for campaigns and new concepts.

📝 Enhancement Note: The responsibilities highlight a need for strong project management skills, given the requirement to manage multiple projects simultaneously and prepare final artwork files. This is crucial for operations efficiency, ensuring timely campaign launches and marketing material availability.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience. Experience: Minimum of 2-3 years of professional experience as a Graphic Designer, with a preference for experience within the automotive or technology sectors.

Required Skills:

• Demonstrated proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Strong portfolio showcasing a diverse range of digital, print, and campaign work, reflecting creative thinking and technical execution.
• Solid understanding of graphic design principles, including layout, typography, and visual hierarchy.
• Ability to interpret complex briefs and translate them into clear, visually engaging designs.
• Experience working within established brand guidelines and maintaining visual consistency across different markets.
• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines effectively.
• Strong communication and interpersonal skills, facilitating effective collaboration with internal teams and external stakeholders.

Preferred Skills:

• Experience with motion design or video editing software (e.g., After Effects) for dynamic visual content creation.
• Familiarity with digital content formats and the specific design requirements for paid media campaigns.
• Passion for the automotive industry, sustainability, and EV technology.
• Experience in localizing global assets for regional markets.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and After Effects suggests a need for advanced design capabilities beyond static visuals, aligning with modern digital marketing demands. The "2-3 years" experience level implies a need for foundational operational understanding in design workflow, asset management, and project execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of brand guideline adherence and visual identity maintenance through examples of past client work.
• Showcase a variety of design applications, including digital advertising, social media campaigns, print collateral, and event graphics, highlighting versatility.
• Include case studies or examples that illustrate the design process from brief to final execution, emphasizing problem-solving and creative rationale.
• Present examples of localized or adapted creative assets, demonstrating the ability to work within market-specific constraints while maintaining brand integrity.

Process Documentation:

• Candidates should be prepared to discuss their personal workflow for managing design projects, from initial brief to final file delivery, highlighting efficiency and organizational methods.
• The portfolio should implicitly or explicitly demonstrate an understanding of preparing files for various production methods (print, digital, OOH), indicating a grasp of technical specifications and operational readiness.

📝 Enhancement Note: For a Graphic Designer, the "portfolio" is the primary operational deliverable. The requirements focus on demonstrating not just creative output but also the process and operational discipline behind it, which is critical for a Marketing Operations context.

💵 Compensation & Benefits

Salary Range: Based on the provided experience level (2-3 years minimum) and location within the UK (London area), a competitive salary range for a Graphic Designer would typically fall between £28,000 and £40,000 per annum. This estimate considers the cost of living in London and the specialist nature of the automotive/tech industry.

Benefits:

• Competitive performance and experience-based remuneration.
• Scottish Widows workplace pension scheme.
• Generous annual leave entitlement of 25 days, plus public holidays.
• Opportunities for participation in department and company-wide team-building events.
• The unique opportunity to shape the visual identity of a leading global EV brand in the UK market.

Working Hours: The role is full-time, likely involving approximately 40 hours per week, with standard office working hours.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Graphic Designers in the UK, adjusted for the London region and the specific industry. The benefits package is standard for a professional role in the UK, with the inclusion of team-building events suggesting a focus on collaborative company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Manufacturing, with a strong focus on Electric Mobility and Technology. BYD is a global leader in new energy vehicles and battery technology, emphasizing innovation, sustainability, and advanced engineering. Company Size: BYD is a large, multinational corporation. While BYD Europe's specific size isn't detailed, the global parent company employs hundreds of thousands, indicating a robust organizational structure and significant market presence. Founded: BYD was founded in 2005, positioning it as a relatively young but rapidly growing company that has achieved significant scale and influence in the EV market.

Team Structure:

• The role is within the BYD UK Marketing team, which includes specialists in content, digital, and social media. The Graphic Designer will work closely with these individuals and collaborate with the Dealer Marketing team.
• Reporting is likely to a Marketing Manager or Head of Marketing for BYD UK.
• Cross-functional collaboration is a key aspect, involving internal marketing specialists and potentially external agencies for larger projects.

Methodology:

• BYD's approach is driven by innovation in battery technology and electric mobility, aiming for sustainable solutions. Marketing efforts will likely focus on communicating these technological advancements and brand values.
• Marketing strategies will involve a blend of digital-first campaigns, social media engagement, traditional advertising channels, and dealer network support.
• Emphasis will be placed on brand consistency and adapting global strategies to resonate with the UK market.

Company Website: https://careers.bydeurope.com

📝 Enhancement Note: Understanding BYD's core business in electric vehicles and batteries is crucial for a designer, as it informs the brand's narrative and visual themes—innovation, sustainability, advanced technology. The company's global scale implies a need for adherence to international brand standards while allowing for local market adaptation.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry to mid-level position within the marketing creative function. It's suitable for a designer looking to gain specialized experience in the automotive and EV sectors, focusing on brand asset creation and campaign execution within a structured marketing operations framework. Reporting Structure: The Graphic Designer will report to a marketing lead within BYD UK, working collaboratively with other marketing specialists. This structure allows for direct mentorship and clear guidance. Operations Impact: The Graphic Designer's work directly impacts brand perception, campaign effectiveness, and market penetration by creating engaging visual content. High-quality, on-brand visuals are critical for communicating the value proposition of BYD's innovative electric vehicles and technologies to UK consumers and the dealer network.

Growth Opportunities:

• Specialization: Potential to deepen expertise in automotive design, motion graphics, or digital campaign asset creation.
• Skill Development: Opportunity to learn about international brand management, localization strategies, and the unique demands of the EV market.
• Advancement: Progression to Senior Graphic Designer, Art Director, or a specialized creative role within BYD Europe or globally, depending on performance and business needs.

📝 Enhancement Note: The "Operations Impact" section is tailored to highlight how design contributes to the broader marketing and sales operations goals, emphasizing brand consistency and campaign effectiveness as key metrics.

🌐 Work Environment

Office Type: The role is based on-site in Uxbridge, London. BYD Europe's offices are likely modern, professional workspaces designed to support a global business environment. Office Location(s): The role is located at Parkway Trading Estate, Hounslow, TW5 9QA, and Sanderson Road, Uxbridge, UB8 1DH. These locations provide access to London's infrastructure and talent pool.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction between designers and marketing specialists to foster creative exchange and efficient project workflows.
• Access to relevant design software and technology will be provided, essential for delivering high-quality creative output.
• Opportunities for team interaction are supported by department-wide team-building events, promoting a cohesive and engaged work environment.

Work Schedule: Standard full-time working hours, likely Monday to Friday, with the expectation of flexibility to meet campaign deadlines and project requirements.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration for creative roles, which can be crucial for brainstorming, feedback sessions, and maintaining team cohesion in a fast-paced marketing environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, relevant experience, and brand fit.
• Portfolio Presentation: Candidates will likely present their portfolio, discussing key projects, design process, problem-solving approaches, and how they've adhered to brand guidelines. Be prepared to articulate your creative rationale and the impact of your designs.
• Technical/Skills Assessment: A practical design exercise or a discussion about specific software proficiency and design challenges may be included.
• Team/Hiring Manager Interview: Assessment of cultural fit, communication skills, understanding of the automotive/EV industry, and ability to collaborate within a marketing team.

Portfolio Review Tips:

• Curate your portfolio to highlight work most relevant to the automotive/tech industry and diverse media (digital, print, social).
• For each project, clearly articulate the brief, your role, the challenges, your design process, and the outcome (if measurable).
• Demonstrate your ability to work within and adapt brand guidelines, showcasing consistency and strategic thinking.
• Be ready to discuss your proficiency with Adobe Creative Suite and any motion design/video editing experience.
• Highlight projects that show strong attention to detail, layout, and typography.

Challenge Preparation:

• Anticipate a potential design challenge that requires creating assets for a specific BYD campaign or product launch, within a given timeframe and brand constraints.
• Practice articulating your design choices and how they align with marketing objectives and the BYD brand.
• Be prepared to discuss your understanding of sustainability and electric mobility as themes in design.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges underscores the practical, results-oriented nature of this role within a marketing operations framework. Candidates should prepare to showcase not just creativity but also process and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating and manipulating graphics, illustrations, and layouts.
• Adobe After Effects: Highly beneficial for motion graphics, animation, and video editing, enabling dynamic visual content creation.
• Microsoft Office Suite/Google Workspace: For general document creation, presentations, and collaboration.

Analytics & Reporting:

• While not a primary function, familiarity with how design assets perform on digital platforms (e.g., social media engagement, click-through rates for ads) is advantageous. Understanding basic analytics principles can inform design choices.

CRM & Automation:

• Not directly applicable to the designer's core role, but understanding how marketing automation platforms use visual assets can be beneficial.

📝 Enhancement Note: The specified tools are standard for graphic design roles. The mention of After Effects and potential familiarity with analytics/automation highlights the evolving needs of creative roles within marketing operations to support digital-first strategies.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new design approaches and technologies to keep BYD at the forefront of visual communication in the EV sector.
• Sustainability: Reflecting BYD's commitment to environmental responsibility through thoughtful and impactful design.
• Excellence: Maintaining high standards for creativity, technical execution, and brand consistency in all deliverables.
• Collaboration: Working effectively with diverse teams to achieve shared marketing goals.
• Detail-Oriented: A strong focus on precision and accuracy in design execution, ensuring brand integrity.

Collaboration Style:

• The team fosters a collaborative environment where designers work closely with content, digital, and social media specialists to integrate visual elements seamlessly into broader marketing campaigns.
• Open communication and feedback exchange are encouraged to refine creative concepts and ensure alignment with strategic objectives.
• Knowledge sharing on design trends, software updates, and best practices within the marketing team is likely a valued practice.

📝 Enhancement Note: These values and collaboration styles are typical for modern marketing teams, especially those focused on branding and creative output in a fast-paced industry like automotive. The emphasis on collaboration and detail is particularly relevant for operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency Across Markets: Ensuring strict adherence to global brand guidelines while adapting creatively for the unique UK market and dealer network.
• Fast-Paced Environment: Managing multiple, concurrent design projects with tight deadlines inherent to the automotive product launch cycles and marketing campaigns.
• Evolving Technology: Staying current with design software updates, digital trends, and the rapidly advancing EV technology that needs to be visually communicated.
• Balancing Creativity with Brand Constraints: Delivering innovative designs that also meticulously follow established brand rules.

Learning & Development Opportunities:

• Specialized Industry Knowledge: Gaining deep insight into the automotive and electric vehicle sector, including its visual language and consumer perceptions.
• Advanced Design Skills: Opportunities to develop expertise in motion graphics, video editing, or specific digital campaign design techniques.
• Cross-Functional Exposure: Learning about content strategy, digital marketing, social media management, and dealer network engagement from specialized colleagues.
• Global Brand Experience: Working with international brand assets and understanding global marketing operations.

📝 Enhancement Note: The challenges are framed within an operations context, focusing on process management, adherence to standards, and adapting to industry dynamics, which are key concerns for operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt global brand guidelines for a local market. What were the challenges, and how did you ensure brand consistency?" (Focus on process, problem-solving, and brand adherence.)
• "How do you approach managing multiple design projects with competing deadlines? Walk us through your workflow." (Highlight project management, prioritization, and efficiency strategies.)
• "Imagine we're launching a new BYD EV model. What visual elements would you consider to communicate innovation and sustainability?" (Demonstrate understanding of the brand, industry, and creative concept generation.)

Company & Culture Questions:

• "What interests you about BYD and the electric vehicle industry?" (Show genuine interest and research into the company's mission and market position.)
• "How do you contribute to a collaborative team environment, especially when working with non-designers?" (Emphasize communication skills and teamwork.)
• "Describe your process for receiving and incorporating feedback on your designs." (Highlight adaptability and constructive engagement.)

Portfolio Presentation Strategy:

• Structure your presentation logically: Introduction to BYD/role, then showcase 3-5 key projects.
• For each project, briefly explain the brief, your creative process, the tools used, the challenges faced, and the final outcome or impact.
• Clearly articulate how your designs met the objectives and adhered to brand guidelines.
• Be prepared to discuss your proficiency with Adobe Creative Suite and any motion graphics experience.
• Use clear, concise language and engaging visuals.

📝 Enhancement Note: Interview questions are designed to probe the candidate's understanding of operations principles within design: process, collaboration, problem-solving, and strategic thinking, in addition to creative talent.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the BYD Europe careers portal.
• Ensure your resume clearly highlights your experience with Adobe Creative Suite, your years of design experience, and any relevant industry exposure (automotive, tech).
• Customize your portfolio to showcase work that aligns with BYD's brand, emphasizing digital, print, and campaign assets. Prepare to discuss your process and rationale for key projects.
• Research BYD's current marketing campaigns and brand messaging to demonstrate your understanding of their visual identity and industry positioning.
• Practice articulating your design process and how you manage projects efficiently, as this will be a key focus during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.