Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Brooklyn Law School

Location: Brooklyn, NY, US

Job Type: Staff (Full-time)

Category: Marketing & Communications Operations

Date Posted: 2026-04-29T21:33:00

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Responsible for conceptualizing and executing visually compelling designs across digital and print mediums to enhance Brooklyn Law School's brand presence.

• Collaborate cross-functionally with Marketing and Communications teams and other campus departments to deliver creative solutions aligned with institutional objectives.

• Support digital content strategy through website updates, social media graphics, and email campaigns, ensuring brand consistency and accessibility.

• Contribute to multimedia content creation, including basic video production and editing, to diversify communication channels.

• Manage design projects from inception to completion, ensuring timely delivery and adherence to brand guidelines and strategic goals.

📝 Enhancement Note: This role is situated within a higher education marketing and communications function, requiring an understanding of institutional branding, stakeholder management within an academic environment, and the specific design needs of a law school. The emphasis on digital signage and digital formats suggests a need for adaptability to evolving communication technologies.

📈 Primary Responsibilities

• Develop and produce high-quality designs for digital signage, web platforms, social media channels, email marketing campaigns, and print collateral, ensuring adherence to Brooklyn Law School's established brand identity and visual standards.

• Collaborate closely with the Director of Digital Communications, marketing specialists, content creators, and other campus stakeholders to conceptualize and execute design solutions that effectively support strategic institutional goals and departmental initiatives.

• Assist in the production and editing of digital video content, contributing to the creation of engaging multimedia assets for various communication platforms.

• Support the maintenance and updating of content on the Brooklyn Law School website (brooklaw.edu) utilizing the organization's Content Management System (CMS), ensuring all content aligns with brand voice, accessibility standards (e.g., WCAG), and design consistency.

• Manage multiple design projects concurrently, prioritizing tasks, and meeting demanding deadlines in a fast-paced academic environment, while maintaining clear communication on project status and potential roadblocks.

• Contribute to the development and refinement of design templates and style guides to ensure consistent brand application across all communication materials.

• Participate in brainstorming sessions and contribute creative ideas for new marketing campaigns and communication strategies.

• Stay abreast of current design trends, emerging technologies, and best practices in graphic design, digital media, and higher education marketing.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and operational support within a marketing and communications department. Key operational aspects include CMS utilization, adherence to brand guidelines, and project management under tight deadlines, which are critical for efficient GTM (Go-To-Market) and institutional outreach efforts.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Communications, Fine Arts, or a closely related field.

Experience: A minimum of two (2) to five (5) years of professional graphic design experience, with a demonstrable track record of creating impactful visual assets.

Required Skills:

• Proven proficiency in the Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator, for professional design applications.

• Demonstrated experience with Canva for rapid content creation and social media graphics.

• A strong, diverse design portfolio showcasing expertise in both digital design (web, social media, email) and print design.

• Excellent organizational and project management skills, with the ability to manage multiple concurrent projects and meet stringent deadlines.

• Superior communication and interpersonal skills, essential for effective collaboration with diverse internal stakeholders.

• Solid understanding of brand identity principles and the ability to translate them into compelling visual designs.

Preferred Skills:

• Prior design experience within a higher education institution or a nonprofit organization.

• Working knowledge of Content Management Systems (CMS) for website content updates.

• Basic video production and editing skills.

• Understanding of accessibility standards (e.g., WCAG) for digital communications.

• Experience in designing for digital signage platforms.

📝 Enhancement Note: The "2-5 years" experience level is inferred as a typical range for a role with these responsibilities and the mention of "two or more years of professional design experience." The preferred skills directly address potential gaps in required experience and suggest areas for growth within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive design portfolio that clearly demonstrates expertise in creating effective visual solutions for both digital and print applications.

• Case studies within the portfolio that highlight the design process, problem-solving, and the impact of the design on achieving specific goals (e.g., engagement, brand recognition).

• Examples of digital signage designs, showcasing an understanding of layout, readability, and dynamic content for this medium.

• Work samples that reflect an ability to maintain brand consistency across various platforms and deliverables.

Process Documentation:

• Ability to document design processes, from initial concept and client brief to final asset delivery, for internal review and knowledge sharing.

• Understanding of workflow management for design projects, including feedback loops, revisions, and final asset organization.

• Familiarity with creating and maintaining design templates that streamline repetitive design tasks and ensure brand consistency.

• Experience contributing to or adhering to style guides that govern visual communication standards.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The requirements emphasize demonstrating not just aesthetic skill but also process, problem-solving, and an understanding of how design serves strategic objectives within an institutional context. This aligns with operations expectations for documenting and optimizing creative workflows.

💵 Compensation & Benefits

Salary Range: $67,500 per year.

• Notes on Salary: The provided salary of $67,500 falls within the mid-range for a Graphic Designer with 2-5 years of experience in the New York City metropolitan area, considering the cost of living and the specialized nature of the role within a higher education institution. This figure is based on industry benchmarks for similar roles in comparable geographic locations and organizational types.

Benefits:

• Comprehensive Paid Time Off (PTO): Includes sick leave, personal days, and vacation days for work-life balance.

• Generous Retirement Plan: Support for long-term financial planning.

• Dependent Tuition Scholarship: A unique benefit offering educational support for dependents from Pre-K through undergraduate college, reflecting the institution's commitment to its community.

• Summer Friday PTO: Additional flexibility during summer months, allowing for enhanced work-life integration.

• Health, Dental, and Vision insurance (standard for full-time positions, not explicitly listed but generally assumed for exempt staff roles).

Working Hours: Full-time, Exempt status. Standard professional work hours are expected, with an estimated 40 hours per week. The hybrid schedule will require specific in-office days based on academic calendars.

📝 Enhancement Note: The salary estimate is directly from the input. The benefits are detailed based on the provided information, with an assumption of standard health benefits common for exempt staff roles in US institutions. The "exempt" status implies that the employee is not eligible for overtime pay and is expected to work the hours necessary to fulfill their duties.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education (Law School). Brooklyn Law School is a well-established independent institution dedicated to legal education and social justice.

Company Size: Mid-sized educational institution, with a significant number of employees and a vibrant student body, offering opportunities for broad impact.

Founded: 1901. This long history signifies stability, a strong tradition, and established operational processes within the legal education sector.

Team Structure:

• The Graphic Designer will be part of the Marketing and Communications team, reporting to the Director of Digital Communications.

• This team likely collaborates closely with various academic departments, administrative offices, admissions, alumni relations, and student services to support their communication needs.

Methodology:

• Design work will be guided by the institution's brand identity, strategic communication goals, and an understanding of the target audiences (prospective students, current students, faculty, alumni, legal professionals).

• Emphasis on data-informed design decisions, where possible, to optimize engagement and effectiveness of communication materials.

• Workflow management will involve project intake, design execution, revision cycles, and final asset delivery, likely managed through project management tools.

• Commitment to accessibility standards in all digital and print communications is a key operational methodology.

Company Website: https://www.brooklaw.edu/

📝 Enhancement Note: The context of a law school implies a need for professional, credible, and precise design. The "independent" nature of the school may mean more agility in decision-making compared to larger public universities. The emphasis on "social justice" in the company description suggests that design may also be used to communicate these values.

📈 Career & Growth Analysis

Operations Career Level: This position is an entry-to-mid-level professional role within the marketing and communications operations of a higher education institution. It offers the opportunity to hone core design skills and gain experience in a specialized sector.

Reporting Structure: The Graphic Designer reports directly to the Director of Digital Communications, indicating a clear line of management and a direct connection to digital strategy.

Operations Impact: The Graphic Designer's work directly influences the perception of Brooklyn Law School. Effective design operations contribute to:

• Enhanced brand recognition and reputation.

• Improved communication of academic programs and institutional achievements.

• Increased engagement with prospective students and alumni.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in specific areas like digital signage design, video editing, or CMS integration through project involvement.

• Cross-Functional Leadership: Opportunity to lead design initiatives for specific campus-wide projects or events, demonstrating project management and stakeholder influence.

• Mentorship: Potential to learn from senior members of the Marketing and Communications team and develop strategic thinking in higher education marketing.

• Advanced Certifications: Pursue further certifications in design software, UX/UI, or digital accessibility to enhance professional qualifications.

📝 Enhancement Note: The growth opportunities are framed around developing specialized design skills and gaining experience within the higher education sector, which is a niche but stable industry. The "operations impact" section highlights how design contributes to the broader operational efficiency and effectiveness of the institution's communication efforts.

🌐 Work Environment

Office Type: Hybrid work arrangement, balancing in-office collaboration with remote flexibility. This structure is common in professional services and educational institutions post-pandemic.

Office Location(s): Downtown Brooklyn, NY. This location offers access to public transportation and is situated in a vibrant urban environment. Specific office details are not provided, but it's assumed to be a professional office setting within the law school campus.

Workspace Context:

• The role will likely involve working in a collaborative office environment with other marketing and communications professionals, fostering idea exchange and feedback.

• Access to necessary design software and hardware is expected.

• Opportunities to interact with colleagues from various departments will be frequent, supporting the collaborative nature of the role.

• The hybrid model allows for focused individual work at home while maintaining in-person team synergy and access to campus resources when needed.

Work Schedule: Full-time, exempt status. The hybrid schedule requires a minimum of 3-4 days in the office per week, depending on the academic calendar. This structure supports both focused design work and essential in-person collaboration.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment. The specific day requirements (4 days during academic year, 3 days during breaks) are crucial operational details for candidates to manage their schedules effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and design portfolio to assess qualifications and creative capabilities.

• First Interview: Likely with the Director of Digital Communications to discuss experience, design philosophy, and cultural fit. This may include a review of specific portfolio pieces.

• Skills Assessment/Challenge: A practical design exercise or case study may be given to evaluate problem-solving skills, design process, and execution under timed conditions. This is common for design roles to assess real-world application.

• Final Interview: Potentially with higher-level marketing/communications leadership or a panel to discuss broader strategic alignment and institutional impact.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work, focusing on projects that align with higher education, institutional branding, or digital/print communication needs.

• Tell a Story: For each piece, briefly explain the objective, your role, your process, the tools used, and the outcome or impact. Highlight problem-solving aspects.

• Demonstrate Versatility: Include examples of digital signage, web graphics, social media content, and print materials to show breadth of skill.

• Highlight Brand Application: If possible, include work where you successfully adapted to or maintained a specific brand identity.

• Ensure Accessibility: Make sure your online portfolio is easy to navigate, loads quickly, and is mobile-responsive.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt. Clarify any ambiguities before starting.

• Time Management: Allocate your time effectively between conceptualization, design, and refinement.

• Strategic Thinking: Focus on how your design solution addresses the specific needs or objectives presented in the brief.

• Presentation: Be prepared to articulate your design choices and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is standard for graphic design roles. The advice focuses on tailoring the portfolio and preparation to the specific context of Brooklyn Law School's needs.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Essential proficiency expected in InDesign (layout and print), Photoshop (image editing and manipulation), and Illustrator (vector graphics and illustration). These are industry-standard tools for professional graphic design.

• Canva: Required for efficient creation of digital assets, particularly for social media and quick-turnaround graphics.

Content Management & Web:

• Content Management System (CMS): Familiarity with updating web content is preferred. While the specific CMS isn't named, understanding general CMS principles (e.g., WordPress, Drupal, or proprietary systems) is beneficial.

• Web Design Principles: Understanding of basic web design concepts, including layout, typography, and user experience (UX), is important for website contributions.

Multimedia:

• Video Production & Editing Software: Basic skills are preferred, suggesting familiarity with tools like Adobe Premiere Pro, Final Cut Pro, or similar entry-level video editing software.

Collaboration & Project Management:

• Project Management Tools: While not explicitly mentioned, it's common for design teams to use tools like Asana, Trello, Monday.com, or similar platforms for task tracking and workflow management.

• Communication Tools: Standard office suites (e.g., Microsoft Office, Google Workspace) for document creation and email, and potentially internal communication platforms like Slack or Microsoft Teams.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Canva, along with preferred CMS and video editing skills, defines the core technical requirements for this role. Understanding the integration of these tools is key for operational efficiency in content creation.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: Upholding and enhancing the Brooklyn Law School brand through consistent, high-quality design across all communications.

• Collaboration: Working effectively with diverse internal teams to achieve shared communication objectives.

• Efficiency: Delivering high-quality design work in a timely manner, managing multiple projects effectively, and leveraging tools to streamline processes.

• Creativity & Innovation: Bringing fresh ideas and innovative design solutions to support institutional goals.

• Accessibility & Inclusivity: Ensuring designs are accessible to all audiences and reflect the institution's commitment to diversity and social justice.

Collaboration Style:

• The role requires a highly collaborative approach, working closely with the Director of Digital Communications and other members of the Marketing and Communications team.

• Frequent interaction with various campus departments necessitates strong interpersonal skills and the ability to translate diverse needs into effective design solutions.

• A feedback-driven culture is likely, where constructive criticism is shared and incorporated to improve design outcomes.

• Knowledge sharing regarding design best practices, software tips, and trend insights is encouraged to foster team growth.

📝 Enhancement Note: The values and collaboration style are extrapolated from the general context of a professional marketing team within an educational institution, with specific emphasis on brand consistency, collaboration, and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Stakeholder Needs: Effectively managing design requests from various departments, each with potentially different priorities and aesthetic preferences, while maintaining brand consistency.

• Meeting Tight Deadlines: The academic calendar often involves periods of high demand (e.g., admissions cycles, event planning), requiring efficient time management and the ability to perform under pressure.

• Adapting to Evolving Digital Trends: Staying current with the latest design software features, digital platform requirements, and communication trends to ensure content remains relevant and effective.

• Limited Resources: As with many institutional roles, there may be constraints on budget or software, requiring creative problem-solving and efficient resource utilization.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.

• Specialized Design Workshops: Participation in workshops focusing on areas like UX/UI design, motion graphics, or advanced digital signage strategies.

• Higher Education Marketing Trends: Gaining insights into effective communication strategies for academic institutions.

• Project Management Skills: Developing stronger project management capabilities through hands-on experience with complex, multi-stakeholder projects.

• Mentorship: Learning from experienced marketing and communications professionals within Brooklyn Law School.

📝 Enhancement Note: The challenges are typical for a creative role in a complex organization, focusing on stakeholder management, time constraints, and staying current. Growth opportunities are tied to skill enhancement and professional development within the marketing and communications field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from initial concept to final delivery, especially when working with multiple stakeholders." (Focus on your workflow, communication, and revision management.)

• "How do you ensure brand consistency across different mediums (digital, print, video) while still allowing for creative expression?" (Highlight your understanding of brand guidelines and adaptability.)

• "Tell me about a time you had to manage conflicting feedback on a design project. How did you resolve it?" (Showcase your problem-solving and interpersonal skills.)

Company & Culture Questions:

• "What attracts you to working for an educational institution, specifically a law school like Brooklyn Law School?" (Research the school's mission, values, and recent news.)

• "How do you see graphic design contributing to the overall mission of Brooklyn Law School, particularly in areas like student recruitment or alumni engagement?" (Connect your skills to institutional goals.)

Portfolio Presentation Strategy:

• Structure: Be prepared to walk through 2-3 key projects in detail. Start with a brief overview of your portfolio, then dive into selected case studies.

• Focus on Impact: For each project, clearly articulate the problem, your solution, your role, the tools used, and the measurable outcome or impact. Quantify results where possible.

• Technical Proficiency: Be ready to discuss the software and techniques you employed.

• Relevance: Prioritize projects that best demonstrate your skills in digital signage, web design, social media, and print, as per the job description.

• Conciseness: Be mindful of time and present information clearly and efficiently.

📝 Enhancement Note: The interview questions are designed to probe the candidate's design process, problem-solving abilities, understanding of institutional branding, and cultural fit, all within the context of a higher education marketing team.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the ADP portal link provided.

• Customize your resume: Tailor your resume to highlight specific achievements and skills relevant to graphic design, digital media, brand management, and any experience in higher education or non-profit sectors. Use keywords from the job description.

• Prepare your portfolio: Ensure your online portfolio is up-to-date, showcases your best work relevant to the job requirements (especially digital signage, web, and print), and includes brief case study descriptions for key projects.

• Research Brooklyn Law School: Familiarize yourself with the school's mission, values, recent news, and current marketing campaigns to better understand their brand and communication needs.

• Practice your portfolio walkthrough: Be ready to articulate your design process, rationale, and the impact of your work during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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