Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Brady Corporation

Location: Milwaukee, Wisconsin, United States

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: April 07, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Drive sales conversion and lead generation through the strategic design of diverse print and digital marketing assets.

• Collaborate cross-functionally with marketing and creative teams to ensure seamless brand experiences across all customer touchpoints.

• Manage comprehensive image collections, from initial processing to multi-format application, ensuring visual consistency and brand integrity.

• Act as a strategic design advisor, bringing fresh, brand-aligned solutions to a diverse product portfolio and multiple industries.

• Oversee and manage relationships with external suppliers, including printers and photographers, to ensure high-quality output and timely delivery.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities heavily lean into Marketing Operations and GTM support, focusing on direct response, sales conversion, and lead generation through print and digital collateral. The role requires a blend of production design skills and strategic creative thinking, making it a crucial link between creative output and business objectives.

📈 Primary Responsibilities

• Design and produce a wide range of print and digital marketing collateral, including but not limited to catalogs, flyers, direct mail pieces, and email campaigns, with a primary focus on driving sales and generating qualified leads.

• Develop creative concepts and visual strategies that align with marketing campaign objectives and contribute to customer engagement throughout their journey.

• Collaborate closely with marketing managers, product marketers, and sales teams to understand campaign goals, target audiences, and desired outcomes for each design project.

• Ensure all design deliverables meet brand guidelines, maintain visual consistency across different channels, and uphold the company's brand voice and standards.

• Manage the end-to-end process of image collection, including sourcing, editing, organizing, and applying images across various media formats to enhance marketing materials.

• Oversee relationships with external vendors, such as print shops and photographers, managing project briefs, timelines, budgets, and quality control to ensure successful project execution.

• Balance a high volume of production-focused design tasks with more artistic and strategic creative projects, catering to over 80,000 products across diverse industrial sectors.

• Provide strategic design consultation to internal stakeholders, offering innovative and brand-aligned solutions that enhance marketing effectiveness and customer appeal.

📝 Enhancement Note: The emphasis on "sales conversion," "direct response," and "lead generation" strongly indicates this role functions within a GTM (Go-To-Market) or Marketing Operations capacity, directly supporting revenue-generating activities. The requirement to manage "80,000+ products" and "various industries" implies a need for robust organizational skills and the ability to adapt design strategies to different market segments.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred.

Experience:

• 2-5 years of professional experience in graphic design, with a proven track record in producing effective marketing collateral.

• Demonstrated experience in managing print production processes, including pre-press, color correction, and vendor coordination.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong understanding of both print design principles and digital design best practices (e.g., web graphics, email templates).

• Proven ability to translate marketing objectives into compelling visual designs that drive specific actions (sales, leads).

• Excellent project management skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines consistently in a fast-paced environment.

• Strong communication and interpersonal skills for effective collaboration with internal teams and external suppliers.

• Meticulous attention to detail, particularly concerning brand guidelines, visual consistency, and accuracy in production.

Preferred Skills:

• Experience with direct mail design and understanding of its production and mailing requirements.

• Familiarity with CRM or marketing automation platforms (e.g., Salesforce, HubSpot) to understand how design assets integrate into broader campaigns.

• Basic understanding of HTML/CSS for email design or web graphics.

• Experience in photography art direction or managing photo shoots.

• Familiarity with catalog design software or specialized layout tools.

• Knowledge of different industrial sectors served by Brady Corporation.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level role, where candidates are expected to be proficient in core design tools and processes, but also capable of contributing strategically and managing projects with some autonomy. The emphasis on "sales conversion" and "lead generation" implies that candidates with a portfolio showcasing results-driven design will be highly favored.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 diverse projects that demonstrate proficiency in both print and digital design.

• Specific examples of marketing collateral designed for sales conversion and lead generation initiatives (e.g., direct mail campaigns with measurable results, catalog spreads that highlight product features effectively).

• Case studies or detailed project descriptions that outline the design challenge, your creative process, the tools used, and the quantifiable impact or outcomes of your work.

• Evidence of managing and organizing image assets, including before-and-after examples of image processing or asset library organization.

Process Documentation:

• Showcase your approach to managing production workflows, from initial brief to final delivery, highlighting how you ensure quality and efficiency.

• Illustrate your methodology for collaborating with marketing teams and stakeholders, including how you gather feedback and iterate on designs.

• Demonstrate your process for working with external suppliers (printers, photographers), including briefing, review, and quality assurance steps.

• Include examples of how you approach balancing high-volume production tasks with more strategic creative development.

📝 Enhancement Note: For a role focused on sales conversion and lead generation, a portfolio is critical. Candidates should be prepared to articulate the "why" behind their design choices and, ideally, present metrics or anecdotal evidence of how their designs contributed to business goals. The emphasis on "supplier relationships" and "image management" suggests a need for process-oriented examples within the portfolio.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement savings plan with company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development and continuing education in design and marketing.

• Employee discounts on Brady Corporation products.

Working Hours:

• Standard full-time work schedule of approximately 40 hours per week.

• Typical business hours, Monday through Friday, with potential for occasional overtime during peak project periods.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in the specified location and experience level. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and Brady Corporation's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial Safety and Identification Solutions. Brady Corporation is a global leader in products and solutions that identify and protect people, products and premises. This includes safety signs, lockout devices, labels, and other industrial marking solutions.

Company Size: Brady Corporation is a large enterprise, with tens of thousands of employees globally. This means established processes, a wide array of resources, and opportunities for cross-departmental interaction.

Founded: Brady Corporation was founded in 1914, indicating a long history of stability, market presence, and adaptation to industrial and technological changes.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative Services department, potentially within a division like "Brand Marketing" or "Product Marketing."

• This team may include other designers, copywriters, marketing specialists, and campaign managers, working under a Marketing Director or Creative Lead.

• Collaboration is expected with product management, sales, and potentially engineering teams to ensure accuracy and relevance of marketing materials.

Methodology:

• The team likely employs a structured process for campaign development and asset creation, involving briefs, concept development, revisions, and final approvals.

• Data-driven decision-making is probable, with a focus on measuring the effectiveness of marketing collateral through conversion rates, lead generation metrics, and sales data.

• Continuous improvement and process optimization are expected, especially given the company's long history and global reach.

• Emphasis on maintaining brand consistency and visual identity across all communications.

Company Website: https://www.bradyid.com/

📝 Enhancement Note: Given Brady Corporation's industry and size, the operations and marketing teams likely adhere to rigorous brand standards and process-driven workflows. A candidate should be prepared for a structured environment that values efficiency, data, and consistent brand messaging.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation in design principles and software, coupled with the ability to manage projects independently and contribute strategically to marketing efforts. It's a step beyond entry-level production roles, demanding a balance of creative execution and business-oriented thinking.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Creative Director, who oversees the marketing and creative functions. This individual will likely manage the designer's workload, provide creative direction, and facilitate collaboration with other departments.

Operations Impact: This role directly impacts revenue by creating visually compelling marketing materials that drive customer engagement, sales conversions, and lead generation. Effective design can significantly influence brand perception, product appeal, and ultimately, the success of marketing campaigns and sales initiatives.

Growth Opportunities:

• Specialization: Potential to specialize in specific areas such as digital marketing design, catalog design, or direct response advertising, becoming a subject matter expert within the team.

• Senior Designer/Art Director: Advancement to a Senior Graphic Designer or Art Director role, involving leading creative projects, mentoring junior designers, and taking on more complex strategic creative responsibilities.

• Marketing Operations/Management: Transition into a Marketing Operations role or a management position within the marketing department, leveraging design expertise and understanding of GTM strategies.

• Skill Development: Opportunities to expand skill sets through company-sponsored training, workshops, and exposure to new design technologies and marketing trends.

📝 Enhancement Note: The growth path suggests that successful Graphic Designers at Brady Corporation can leverage their creative skills into leadership roles or specialized marketing functions, especially those that support revenue generation. Demonstrating a strategic understanding of how design contributes to business goals will be key for advancement.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment at Brady Corporation's Milwaukee headquarters. The workspace will likely be designed to foster collaboration and productivity.

Office Location(s): 6555 W Good Hope Rd, Milwaukee, Wisconsin, 53223. This location is Brady Corporation's global headquarters, suggesting access to a comprehensive range of company resources and departments.

Workspace Context:

• The workspace is expected to be a professional office setting conducive to focused design work.

• Access to necessary design software, hardware, and potentially shared creative resources like printers and scanners.

• Opportunities for face-to-face collaboration with marketing peers, project managers, and other stakeholders, facilitating quick feedback loops and idea exchange.

Work Schedule:

• Standard Monday-Friday work week, typically around 40 hours.

• While core hours will apply, there may be some flexibility depending on specific team needs and project deadlines, though the on-site nature suggests a structured schedule.

📝 Enhancement Note: The on-site requirement for this role emphasizes the value Brady Corporation places on in-person collaboration, team synergy, and direct oversight for creative and production processes. Candidates should be comfortable working within a structured corporate office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to discuss your background, interest in the role, and salary expectations.

• Portfolio Review & Skills Assessment: A more in-depth interview, likely involving the hiring manager and potentially a senior designer. This will include a thorough review of your portfolio, focusing on your design process, problem-solving skills, and ability to meet specific requirements like sales conversion and brand consistency. You may be asked to walk through specific projects and explain your rationale.

• Technical/Creative Exercise: Potentially a small design challenge or a scenario-based question to assess your creative thinking, problem-solving abilities, and how you approach a design brief under time constraints.

• Team/Culture Fit Interview: Meeting with other members of the marketing or creative team to assess your collaboration style, communication skills, and how well you align with the company culture.

• Final Interview: May involve a higher-level manager or department head for final approval.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description's emphasis on print catalogs, direct mail, sales conversion, and lead generation.

• Showcase Process: For each project, be prepared to discuss your design thinking, the problem you were solving, your creative process, the tools you used, and any challenges you overcame.

• Quantify Impact: If possible, highlight any measurable results or impact your designs had on campaign performance, sales, or lead generation. Even anecdotal evidence of success is valuable.

• Brand Consistency: Demonstrate your understanding and application of brand guidelines, showing how you maintained visual consistency across different assets.

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and any other relevant design software.

• Tailor Your Presentation: Organize your portfolio presentation to highlight how your skills and experience directly match Brady Corporation's needs.

Challenge Preparation:

• Understand the Business: Research Brady Corporation, its products, target industries, and recent marketing efforts.

• Analyze the Brief: If given a design challenge, carefully read and understand the objective, target audience, and any constraints.

• Focus on Strategy: Think beyond just aesthetics; consider how your design will achieve the desired business outcome (e.g., drive clicks, increase inquiries, promote a specific product).

• Explain Your Rationale: Be prepared to clearly articulate the strategic thinking behind your design choices.

📝 Enhancement Note: The interview process is likely to be thorough, with a strong emphasis on the portfolio as a demonstration of practical skills and impact. Candidates should prepare to articulate their design process and its connection to business objectives, especially sales and lead generation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design, image manipulation, and layout creation.

• Microsoft Office Suite: Particularly Word for documentation, Excel for basic data organization, and PowerPoint for presentations.

Analytics & Reporting:

• While not a primary analytic role, familiarity with how design assets perform within marketing campaigns is beneficial. This might involve using or understanding reports from:
  • Web Analytics Tools (e.g., Google Analytics): To understand traffic driven by digital assets.
  • CRM/Marketing Automation Platforms (e.g., Salesforce, HubSpot): To see how leads generated from direct mail or email campaigns are tracked.

CRM & Automation:

• Understanding of how design assets integrate into broader marketing automation workflows and CRM systems is advantageous.

• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) for designing and preparing email templates.

📝 Enhancement Note: The core technical requirements revolve around graphic design software. However, an understanding of how these designs function within larger marketing and sales operations systems (CRM, marketing automation, analytics) will differentiate a candidate and demonstrate a GTM mindset.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A focus on understanding and meeting customer needs through effective design that guides and informs.

• Quality & Precision: A commitment to high-quality design output, with meticulous attention to detail in all aspects of production and brand adherence.

• Collaboration & Teamwork: A spirit of working together with marketing, sales, and other teams to achieve common goals.

• Efficiency & Productivity: An emphasis on timely delivery of assets and optimizing workflows to meet production demands.

• Brand Integrity: Upholding and championing the company's brand guidelines to ensure a consistent and professional image.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing specialists, product managers, and sales teams. Open communication and proactive engagement are key.

• Feedback Loop: A culture that encourages constructive feedback on designs to ensure they meet objectives and adhere to brand standards.

• Knowledge Sharing: Opportunities to share design best practices and insights with colleagues.

• Process Adherence: A structured approach to project management and workflow, ensuring accountability and transparency.

📝 Enhancement Note: Brady Corporation's long-standing presence suggests a culture that values professionalism, reliability, and a methodical approach to work. A candidate who can demonstrate strong collaborative skills and a commitment to quality within established processes will likely be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• High Production Volume: Managing a large number of product SKUs and diverse industry needs requires efficient workflow management and the ability to maintain quality under pressure.

• Balancing Production & Strategy: Effectively switching between high-volume production tasks and more strategic creative development can be demanding.

• Maintaining Brand Consistency: Ensuring visual consistency across a vast product catalog and numerous marketing channels requires strict adherence to brand guidelines and robust asset management.

• Supplier Management: Effectively overseeing relationships with printers and photographers to achieve desired results within budget and timeline constraints.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or learn new design tools and technologies.

• Marketing Campaign Strategy Workshops: Gaining a better understanding of how design fits into broader marketing strategies, lead generation tactics, and sales funnels.

• Print Production & Vendor Management Seminars: Learning more about the intricacies of print processes, materials, and effective supplier negotiation.

• Industry Trend Awareness: Staying updated on the latest graphic design trends, digital marketing innovations, and best practices in industrial safety and identification.

📝 Enhancement Note: The challenges presented highlight the need for a designer who is not only creative but also highly organized, process-oriented, and capable of managing complex production cycles. The growth opportunities focus on enhancing both creative and strategic marketing skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed marketing collateral that directly contributed to sales conversion or lead generation." (Prepare a specific case study from your portfolio.)

• "How do you approach balancing high-volume production work with more strategic, conceptual design projects?" (Discuss your time management and prioritization strategies.)

• "Walk us through your process for ensuring brand consistency across a large product catalog or multiple marketing campaigns." (Explain your methodology for applying brand guidelines and managing assets.)

Company & Culture Questions:

• "What do you know about Brady Corporation and our product offerings?" (Research the company's website, recent news, and target industries.)

• "How do you ensure your designs are customer-centric and aligned with specific marketing campaign objectives?" (Discuss your approach to understanding target audiences and campaign goals.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the objective, your role, the challenge, your solution (design), and the outcome/impact.

• Emphasize GTM Alignment: For catalog and direct mail pieces, explain how your design choices were intended to drive sales or capture leads.

• Highlight Process: Be ready to detail your workflow, from brief to final output, including any revisions or feedback loops.

• Showcase Tool Proficiency: Point out specific software features or techniques you used to achieve your design goals.

• Be Concise and Engaging: Present your work clearly and enthusiastically, focusing on the most relevant aspects for this particular role.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your design skills translate into tangible business results for Brady Corporation. Be ready to speak confidently about your portfolio, your process, and your understanding of marketing and sales objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided ADP link on the Brady Corporation careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight experience in print catalog design, direct mail, sales conversion, and lead generation. Ensure your portfolio prominently features relevant work samples.

• Resume Optimization: Use keywords from the job description such as "Graphic Designer," "Print Design," "Digital Design," "Sales Conversion," "Lead Generation," "Brand Management," and "Adobe Creative Suite." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your work contributes to business objectives. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Thoroughly research Brady Corporation's products, target markets, and recent marketing initiatives to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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