Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Blackbull Group Limited Location: Auckland, Auckland Central, New Zealand Job Type: Full-time Category: Marketing Operations / Creative Services Date Posted: 2025-11-24 Experience Level: Mid-Level (2-5 years implied) Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing and maintaining the visual identity and marketing collateral for a rapidly growing global financial services broker, impacting brand perception and campaign effectiveness.
• The Graphic Designer will be responsible for creating a diverse range of marketing assets, from digital advertisements and landing pages to print materials and social media content, ensuring brand consistency across all touchpoints.
• A key aspect of this position involves UI/UX design contributions, particularly for web flows and landing pages, requiring a strong understanding of user experience principles to enhance conversion rates and customer engagement.
• The role demands proficiency in leading design tools like Figma and the Adobe Creative Suite, enabling the designer to contribute to and maintain design systems, wireframes, and high-fidelity visuals within a fast-paced marketing environment.

📝 Enhancement Note: While the primary function is Graphic Design, the emphasis on digital assets, landing pages, UI/UX, and performance optimization indicates a strong connection to Marketing Operations and Go-To-Market (GTM) strategies. The role requires not just aesthetic design but also a strategic understanding of how visual elements drive marketing performance and contribute to the overall GTM execution. The reporting structure to the Chief Marketing Officer further solidifies its operational significance within the marketing function.

📈 Primary Responsibilities

• Design and produce a comprehensive suite of digital marketing assets, including but not limited to landing pages, web banners, animated HTML5 banners, email marketing graphics (EDMs), and engaging social media creatives.
• Develop and execute print design projects such as brochures, posters, display advertisements, event materials, and other brand collateral to maintain consistent brand presence across offline channels.
• Contribute to UI/UX design for digital platforms, focusing on creating intuitive user flows and visually appealing landing pages that optimize user experience and drive conversions.
• Utilize Figma to construct, manage, and iterate on design systems, create detailed wireframes, and produce high-fidelity visual designs that align with project requirements and brand guidelines.
• Leverage advanced capabilities across the Adobe Creative Cloud suite, including Photoshop, Illustrator, InDesign, and After Effects, to produce high-quality, polished creative assets.
• Ensure all creative deliverables are meticulously aligned with brand guidelines, meet high-quality standards, and are optimized for performance, particularly in digital marketing contexts.
• Collaborate closely with cross-functional teams, including copywriters, digital marketers, product managers, and regional marketing specialists, to translate campaign objectives into compelling visual narratives.
• Actively participate in creative ideation sessions and A/B testing initiatives for global marketing campaigns, product launches, and ongoing performance marketing efforts to drive continuous improvement.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic application, directly supporting marketing operations and GTM initiatives. The expectation to optimize assets for performance and contribute to UI/UX for landing pages suggests a need for a results-oriented approach rather than purely aesthetic output.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level roles in this domain. Equivalent practical experience and a strong portfolio can often substitute formal education.

Experience: A minimum of 2-5 years of professional graphic design experience, with a significant portion focused on digital marketing assets and UI/UX principles, is implied by the "mid-level" experience range and the breadth of responsibilities.

Required Skills:

• Figma Proficiency: Strong, demonstrable ability to use Figma for UI/UX design, wireframing, prototyping, and design system management.
• Adobe Creative Suite Expertise: Expert-level command of Photoshop, Illustrator, and InDesign for creating and manipulating complex graphics and layouts.
• Digital & Print Design: Proven experience in designing a wide variety of assets for both digital (web, social, HTML5) and print media.
• HTML5 Banner Design: Experience designing assets for HTML5 display advertisements, with a foundational understanding of how these assets function in ad platforms.
• UI/UX Principles: Solid grasp of user interface and user experience design best practices, with an ability to apply them to web pages and user flows.
• Performance Optimization: Understanding of how design choices impact marketing campaign performance and conversion rates.
• Marketing Campaign Design: Experience creating visuals for diverse marketing campaigns, including social media, landing pages, and EDM graphics.
• Communication & Justification: Ability to articulate design concepts and clearly justify design decisions to stakeholders.
• Portfolio: A comprehensive portfolio showcasing a diverse range of digital, UI/UX, and brand work is essential.
• Adaptability: Capacity to balance creative quality with the operational demands of a fast-paced environment.
• Industry Interest: A genuine interest in financial markets to better understand the context and target audience for the designs.

Preferred Skills:

• Motion Graphics/Animation: Experience with After Effects or similar tools for creating animated graphics and motion design elements.
• Global Brand Experience: Prior work with international brands, understanding the nuances of global visual communication.
• Financial Services Understanding: Familiarity with regulated industries or the financial services sector, including its specific design considerations.

📝 Enhancement Note: The emphasis on Figma, UI/UX, and performance optimization suggests that candidates with a strong digital-first mindset and an understanding of conversion-focused design will be highly valued. The "interest in financial markets" implies a preference for candidates who can quickly grasp industry specifics to inform their creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Asset Showcase: A dedicated section demonstrating a range of digital marketing assets, including website banners, social media creatives, and EDM graphics, highlighting their intended use and performance impact.
• UI/UX Case Studies: Detailed examples of landing page designs or web flow wireframes and mockups, explaining the user research, design process, and intended user journey.
• Brand Consistency Examples: Demonstrations of how brand guidelines were applied across various projects to maintain visual integrity and coherence.
• Process Documentation: Visual documentation of design workflows, from initial concept to final asset delivery, showcasing efficiency and collaboration.
• Performance-Driven Design: Examples where design decisions were explicitly made to achieve specific marketing objectives (e.g., increased click-through rates, higher conversion rates), with quantifiable results if possible.

Process Documentation:

• Workflow Design: Evidence of designing and implementing efficient design workflows for asset creation and iteration, ensuring timely delivery.
• System Implementation: Examples of contributing to or utilizing design systems (e.g., in Figma) to ensure consistency and scalability of creative assets.
• Performance Analysis Integration: Documentation of how design feedback and performance data were used to iterate and improve creative assets over time.

📝 Enhancement Note: For this role, the portfolio is not just a showcase of aesthetic talent but a demonstration of a designer's ability to contribute to marketing operations by creating effective, on-brand, and performance-oriented visual assets within a structured process. Candidates should be prepared to discuss the "why" behind their design choices and how they align with business objectives.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Auckland, New Zealand, a competitive salary range would typically fall between NZD $60,000 and NZD $85,000 annually. This estimate considers the cost of living in Auckland, the demand for skilled designers, and the specialized skills required (Figma, UI/UX, financial markets interest). The exact figure will depend on the candidate's specific experience, portfolio strength, and interview performance.

Benefits:

• Employee Share Scheme: Opportunity to own a stake in the company's growth, aligning personal success with company performance.
• High-Performance Marketing Team: Work within a dynamic, globally-focused marketing department with significant strategic influence.
• Global Campaign Exposure: Involvement in marketing initiatives across North America, Europe, Asia, and the Middle East, offering broad campaign experience.
• Modern Office Location: Work from a prime location in Auckland's Commercial Bay (HSBC Building), providing a professional and accessible workspace.
• Career Growth: Opportunities to develop within a fast-growing, award-winning global organization.

Working Hours: The role is advertised as full-time, implying standard working hours of approximately 40 hours per week. Given the fast-paced environment and global reach, some flexibility may be required, but the primary expectation is adherence to a standard business schedule within the Auckland timezone.

📝 Enhancement Note: The salary estimate is based on data from New Zealand job boards and industry salary surveys for similar mid-level design roles in Auckland. The benefits package, particularly the employee share scheme and global exposure, offers significant value beyond base compensation, appealing to ambitious professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Multi-asset Brokerage). This industry is characterized by rapid innovation, regulatory considerations, and a strong emphasis on trust, performance, and client experience. For operations and marketing, this means a need for data-driven strategies, compliance awareness, and a focus on delivering clear, impactful communications. Company Size: BlackBull Markets is a rapidly growing global company, likely falling into the medium to large enterprise category in terms of operational complexity and reach, with a significant international presence across multiple continents. This implies a structured yet agile operational environment. Founded: BlackBull Markets was founded in New Zealand. Its rapid growth and multiple industry awards, including consecutive Deloitte Fast 50 recognitions, underscore a culture of innovation, ambition, and operational excellence.

Team Structure:

• The Graphic Designer will be part of the Marketing team, reporting directly to the Chief Marketing Officer (CMO). This indicates a high level of visibility and direct impact on marketing strategy execution.
• The team likely comprises specialists in digital marketing, content creation, performance marketing, and potentially regional marketing leads, fostering a collaborative and specialized environment.
• Cross-functional collaboration is expected with product teams and regional stakeholders, requiring strong communication and integration skills to ensure visual consistency and campaign alignment across diverse markets.

Methodology:

• Data-Driven Creativity: The marketing team likely employs data analysis to inform creative strategies, optimizing campaign performance based on metrics and user behavior.
• Agile Campaign Development: Given the fast-paced environment and global reach, campaign planning and execution are likely agile, requiring quick iteration and adaptation.
• Global Standardization & Localization: A key operational challenge will be balancing global brand consistency with the need for localized creative assets that resonate with specific regional markets.

Company Website: [Company URL provided in input]

📝 Enhancement Note: The company's rapid growth and global expansion suggest a dynamic and results-oriented culture. The marketing team's direct reporting to the CMO and involvement in global campaigns highlight the strategic importance of this role within the organization's GTM efforts.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level, typically requiring 2-5 years of experience. It involves significant responsibility for producing core marketing assets and contributing to design systems and UI/UX. It's a role where individual contribution is key, with opportunities to influence visual direction and operational efficiency within the design process.

Reporting Structure: Reporting directly to the Chief Marketing Officer (CMO) provides excellent visibility and a direct line to senior leadership. This structure allows for significant input and influence on marketing strategy and brand execution.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and overall Go-To-Market (GTM) strategy. High-quality, performance-optimized visuals are critical for attracting and retaining clients in the competitive financial services market, directly contributing to lead generation and revenue growth.

Growth Opportunities:

• Senior Graphic Designer/Art Director: Progression to a senior role with increased leadership over creative projects and potentially managing junior designers or external agencies.
• Specialization: Opportunity to specialize in areas like UI/UX design, motion graphics, or performance creative within the marketing team.
• Marketing Operations Integration: Deeper involvement in the operational aspects of marketing, such as campaign execution workflows, A/B testing design strategies, and marketing technology integration.
• Global Brand Management: Potential to take on greater responsibility for managing the visual identity and creative output for specific global regions or product lines.

📝 Enhancement Note: The direct reporting line to the CMO and the focus on performance optimization suggest that growth in this role could lead to more strategic creative leadership or a move into a broader marketing operations or GTM strategy role, especially for individuals who demonstrate a strong understanding of business objectives and data-driven design.

🌐 Work Environment

Office Type: The role is strictly in-office, located in a modern commercial building (HSBC Building at Commercial Bay) in Auckland. This suggests a professional, collaborative, and well-equipped workspace. Office Location(s): The primary office is in Auckland Central, New Zealand, specifically at Commercial Bay. This is a prime business district location, likely offering excellent accessibility and amenities.

Workspace Context:

• Collaborative Environment: As part of the Marketing team and reporting to the CMO, the designer will likely be in a central hub for marketing activities, fostering close collaboration with marketers, copywriters, and product teams.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other marketing technology tools within a professional IT infrastructure.
• Team Interaction: Frequent opportunities for face-to-face interaction with colleagues, facilitating quick feedback loops, brainstorming sessions, and a strong sense of team cohesion within the marketing function.

Work Schedule: The role is full-time, in-office. While standard business hours are expected, the fast-paced nature of the financial markets and global operations may occasionally require flexibility to meet deadlines for urgent campaigns or product launches.

📝 Enhancement Note: The emphasis on an "in-office" work environment suggests that Blackbull Group values in-person collaboration, spontaneous ideation, and direct mentorship, which can be particularly beneficial for creative roles and for integrating new team members into the company culture and operational workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess technical skills, experience, and relevant work samples. Be prepared to highlight your most impactful digital and UI/UX projects.
• Creative Assessment/Challenge: A practical exercise or case study designed to evaluate your design skills, problem-solving abilities, and understanding of brand alignment and performance optimization. This might involve designing a specific marketing asset or critiquing existing creative.
• Team/Manager Interviews: Interviews with the CMO and potentially other marketing team members to assess cultural fit, communication style, and ability to collaborate within a fast-paced, global marketing environment.
• Final Interview: Potentially a discussion with senior leadership to confirm fit with company values and strategic direction.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your proficiency in Figma, Adobe Creative Suite, UI/UX design, digital marketing assets (landing pages, banners, social), and ideally, work related to financial services or regulated industries.
• Tell a Story: For each project, clearly articulate the brief, your role, the design process, the challenges faced, and the outcomes achieved. Quantify impact where possible (e.g., "designed landing page that increased conversion by X%").
• Demonstrate Process: Include examples of wireframes, user flows, or design system elements to showcase your structured approach to UI/UX and brand consistency.
• Highlight Performance Focus: If possible, include examples where design decisions were driven by performance data or aimed at achieving specific marketing KPIs.
• Organize Logically: Group projects by type (digital, print, UI/UX) or by campaign to make it easy for reviewers to navigate and understand your capabilities.

Challenge Preparation:

• Understand the Brand: Thoroughly research BlackBull Markets' current branding, marketing campaigns, and target audience. Familiarize yourself with their website and social media presence.
• Anticipate Design Briefs: Be ready for a brief that requires creating a digital asset for a global campaign or a landing page for a new product, ensuring you consider brand alignment, target audience, and performance goals.
• UI/UX Fundamentals: Refresh your understanding of core UI/UX principles, conversion rate optimization (CRO) techniques, and best practices for web design.
• Figma & Adobe Proficiency: Be prepared to demonstrate your skills in these tools, potentially in a timed exercise.

📝 Enhancement Note: The emphasis on performance optimization and UI/UX for landing pages indicates that the company is looking for a designer who understands how their work contributes directly to marketing and business objectives, not just aesthetic appeal. A portfolio that clearly articulates this connection will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and managing design systems. Proficiency is a key requirement.
• Adobe Creative Cloud:
  • Photoshop: For image manipulation, web graphics, and detailed asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For print layout and collateral design (brochures, posters).
  • After Effects (Preferred): For motion graphics, animated banners, and video elements.

Analytics & Reporting: While not directly responsible for analysis, the designer should be aware of how their assets perform. Familiarity with concepts related to:

• Web Analytics (e.g., Google Analytics): Understanding how website traffic and user behavior are tracked.
• Performance Metrics: Awareness of KPIs like Click-Through Rate (CTR), Conversion Rate (CR), bounce rate, and how design impacts them.

CRM & Automation: The designer may interact with or design assets for use within:

• CRM Systems (e.g., Salesforce, HubSpot): May create assets for email campaigns managed through CRM, requiring an understanding of integration points.
• Marketing Automation Platforms (e.g., Marketo, Pardot): Designing email templates and campaign graphics that align with automated workflows.
• Ad Platforms (e.g., Google Ads, Social Media Ads Managers): Designing assets optimized for specific ad formats and specifications.

📝 Enhancement Note: The explicit mention of Figma and the Adobe Creative Suite, along with HTML5 banners, highlights the digital-first nature of this design role. Understanding how design assets integrate with marketing automation and CRM systems is crucial for effective GTM execution.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on achieving measurable results and optimizing marketing efforts for maximum impact on lead generation and client acquisition.
• Data-Driven Decisions: Emphasis on using data and analytics to inform creative strategies and campaign execution, ensuring that design choices are strategic and effective.
• Global Collaboration: A commitment to working effectively across different regions and cultures, ensuring brand consistency while respecting local market nuances.
• Innovation & Agility: A culture that embraces rapid growth, continuous improvement, and adaptability in response to market dynamics and technological advancements.
• High-Quality Output: A dedication to producing visually appealing, on-brand, and technically sound creative assets that uphold the company's professional image.

Collaboration Style:

• Cross-functional Integration: Expectation to work closely with marketing strategists, copywriters, product managers, and potentially sales teams to ensure cohesive campaign development and execution.
• Feedback-Rich Environment: A culture that encourages constructive feedback on creative work to drive continuous improvement and ensure alignment with objectives.
• Shared Ownership: A sense of collective responsibility for marketing success, where design is seen as an integral component of the broader GTM strategy.

📝 Enhancement Note: The company's rapid growth and global presence suggest a culture that values proactive contribution, effective communication, and a results-driven mindset. The operations aspect of this role means designers are expected to be team players who can integrate seamlessly into broader marketing workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The fast-paced environment and global campaign demands will require efficiently producing high-quality creative assets without compromising brand integrity or strategic intent.
• Global Consistency vs. Local Relevance: Adapting global brand guidelines to resonate with diverse international audiences while maintaining visual coherence across all markets.
• Evolving Digital Landscape: Staying current with the latest design trends, digital marketing technologies, and platform requirements (e.g., new social media formats, ad specifications).
• Translating Complex Financial Concepts: Visually communicating intricate financial products and services in an accessible and engaging manner for a broad audience.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in motion graphics, advanced UI/UX, or specialized digital design tools.
• Marketing Strategy Exposure: Gaining a deeper understanding of GTM strategies, campaign planning, and performance marketing through close collaboration with senior marketing leaders.
• Financial Services Acumen: Developing specialized knowledge of the financial markets industry, enhancing the ability to create more targeted and effective creative.
• Global Brand Management: Potential to take on more responsibility for specific regional or global branding initiatives.

📝 Enhancement Note: This role offers a compelling opportunity for a designer to grow beyond traditional design tasks into a more strategic, performance-oriented role within a dynamic global marketing function. Addressing the challenges proactively can lead to significant professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for a global campaign targeting new traders, considering both brand consistency and conversion optimization?" (Focus on process, UI/UX thinking, and performance metrics).
• "Describe a time you had to balance creative vision with tight deadlines or specific brand constraints. How did you manage it?" (Highlight problem-solving, prioritization, and communication skills).
• "How do you stay updated on the latest design trends and technologies, particularly in the digital marketing and UI/UX space?" (Demonstrate continuous learning and industry awareness).
• "Walk us through your process for creating a set of social media assets for a new product launch, from brief to final delivery." (Showcase workflow, collaboration, and attention to detail).

Company & Culture Questions:

• "What interests you about BlackBull Markets and the financial services industry?" (Research the company, its values, and the industry's unique aspects).
• "How do you see your design skills contributing to our Go-To-Market strategy and overall business objectives?" (Connect your skills to business impact and revenue generation).
• "Describe your experience working in a fast-paced, global environment. How do you handle multiple projects and stakeholders?" (Emphasize adaptability, organization, and communication).

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your skills in Figma, Adobe Creative Suite, UI/UX, and digital marketing assets. Prioritize projects with clear objectives and quantifiable results.
• Structure Your Narrative: For each project, clearly state the brief, your role, the problem you solved, your design process, the tools used, and the outcome. Use visuals effectively to guide the audience.
• Highlight Performance & UI/UX: Specifically point out how your design choices aimed to improve user experience or drive marketing performance. If you have data, present it clearly.
• Demonstrate Brand Understanding: Show how you applied brand guidelines and adapted them for different channels or audiences.
• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you would approach specific tasks for BlackBull Markets.

📝 Enhancement Note: The interview process will likely assess not only creative talent but also the candidate's ability to think strategically, understand business objectives, and operate effectively within a global, fast-paced marketing team. A portfolio that tells a compelling story of design impact is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided BambooHR link.
• Tailor Your Resume: Ensure your resume highlights specific experience with Figma, Adobe Creative Suite, UI/UX design, digital asset creation (landing pages, banners, social media), and any experience in financial services or regulated industries. Quantify achievements where possible.
• Curate Your Portfolio: Prepare a digital portfolio (e.g., personal website, Behance, or a well-organized PDF) that prominently features relevant projects. Focus on digital marketing assets, UI/UX examples, and case studies demonstrating your process and impact.
• Prepare Your Narrative: Practice articulating your design process, explaining your creative choices, and discussing how your work contributes to marketing objectives and business growth. Be ready to present your portfolio and discuss specific projects in detail.
• Research BlackBull Markets: Familiarize yourself with the company's brand, services, target audience, and recent marketing activities. Understand their global presence and any award recognitions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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