Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Bjak Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia Job Type: FULL_TIME Category: Marketing & Creative Operations Date Posted: 2025-12-08 Experience Level: Mid-Level (2-4 years) Remote Status: On-site

🚀 Role Summary

• This role is central to crafting impactful visual content that drives brand communication and user engagement across Southeast Asia.
• Key responsibilities include designing static and motion graphics for digital campaigns, social media, and product marketing.
• The position emphasizes collaboration with content, video, and performance marketing teams for cohesive campaign execution.
• A significant aspect involves leveraging AI tools for visual ideation and production to enhance creative output and efficiency.

📝 Enhancement Note: The job title "Graphic Designer" is enhanced to "Marketing & Creative Operations" to better reflect its integration with performance marketing and campaign execution, aligning with typical operations functions focused on driving measurable results through creative assets. The emphasis on AI tools suggests a forward-thinking approach to creative production, a common theme in modern operations roles.

📈 Primary Responsibilities

• Design and produce high-impact static and motion graphics for marketing campaigns, social media, web, and advertising platforms.
• Translate creative briefs into visually compelling, conversion-focused designs that align with brand guidelines and performance objectives.
• Utilize and experiment with AI tools (e.g., Midjourney, DALL·E, Runway) to support creative ideation, concept development, and asset production, enhancing efficiency and innovation.
• Collaborate closely with content creators, video producers, and performance marketing specialists to ensure visual consistency and strategic alignment across all campaign touchpoints.
• Analyze performance data and user feedback to iterate on and optimize visual assets, maximizing their effectiveness in driving engagement and conversions.
• Maintain stringent design quality and brand consistency across all marketing materials and digital touchpoints, ensuring a cohesive brand experience.
• Develop supporting visuals for product marketing initiatives, clearly articulating value propositions and key features to target audiences.

📝 Enhancement Note: Responsibilities have been detailed to emphasize the strategic and data-driven aspects of design within a marketing operations context. The inclusion of AI tools and performance data analysis highlights the operational efficiency and effectiveness expected from this role.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for mid-level roles. Experience: 2–4 years of professional experience in graphic design, motion design, or creative content production, with a demonstrated track record of producing high-quality visual assets.

Required Skills:

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency in motion graphics and video editing software such as After Effects and Premiere Pro.
• Strong command of Figma for collaborative design and prototyping.
• Proven experience in designing for digital marketing campaigns, social media, and web platforms.
• Solid understanding of layout, composition, color theory, and typography to create visually appealing and effective designs.
• Ability to work with and adapt to brand guidelines, ensuring consistency across all assets.
• Experience in translating creative briefs into actionable design concepts.
• Aptitude for quickly learning and integrating new tools, including AI-powered design software.
• Strong sense of ownership, proactive problem-solving, and a commitment to delivering high-quality work under pressure.

Preferred Skills:

• Experience creating short-form visual advertisements or commercial assets tailored for performance marketing.
• Exposure to startup environments or performance marketing teams, understanding fast-paced iteration and data-driven optimization.
• Basic knowledge of sound editing or simple visual effects (VFX).
• Familiarity with using design templates, establishing visual systems, and managing brand asset libraries.
• Experience with AI tools like Midjourney, DALL·E, or Runway for visual concepting and production.

📝 Enhancement Note: Skills have been categorized and expanded to align with a mid-level position. Emphasis is placed on both core design proficiencies and emerging technologies like AI, as well as the ability to integrate design work into performance marketing efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of high-quality static and motion graphic design projects, with a focus on clean visual execution and effective storytelling.
• Case studies demonstrating the ability to translate creative briefs into conversion-friendly visuals for digital campaigns, social media, and web.
• Examples of work that clearly communicate value propositions for product marketing initiatives.
• Projects that highlight an understanding of brand consistency and a keen eye for detail across various touchpoints.
• Evidence of iterative design processes, showing how feedback and performance data were used to refine visuals.

Process Documentation:

• Demonstrations of workflow for adapting and optimizing visual assets based on performance metrics and team feedback.
• Examples of how AI tools were integrated into the design process for ideation, concept development, or production.
• Workflow examples illustrating collaboration with content, video, and performance marketing teams to build cohesive campaigns.
• Documentation of processes for maintaining design quality and brand consistency across diverse marketing channels.

📝 Enhancement Note: Portfolio requirements have been tailored to emphasize the operational aspects of design, including process, iteration, and collaboration, reflecting the "operations" aspect of the role. The focus is on demonstrating not just creative output but also the strategic thinking and adaptability behind it.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 2-4 years of experience in Malaysia, the estimated salary range is approximately MYR 4,500 - MYR 7,000 per month. This estimate considers the cost of living in the Klang Valley region and the competitive landscape for creative talent in tech/fintech startups.

Benefits:

• Competitive salary with potential for growth into a creative leadership role.
• Opportunity to create high-impact visuals seen by millions of users across Southeast Asia.
• Exposure to a fast-moving, innovative team environment that values clear thinking, smart design, and strong execution.
• A company culture that actively encourages creativity, experimentation, and the exploration of new technologies like AI.
• Potential for professional development and upskilling in areas such as motion graphics, AI-driven design, and performance marketing integration.
• Standard Malaysian employment benefits, likely including EPF (Employees Provident Fund), SOCSO (Social Security Organization) contributions, and annual leave.

Working Hours: Standard full-time hours, typically 40 hours per week, with potential for some flexibility given the dynamic nature of creative and marketing operations. The role is primarily on-site, requiring regular presence in the Bandar Utama, Petaling Jaya office.

📝 Enhancement Note: A salary range has been estimated based on regional benchmarks and the specified experience level. Benefits have been elaborated to reflect the company's stated values and the role's potential impact. Working hours are noted as on-site, aligning with the derived work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Insurance Platform (Fintech/Insurtech) Company Size: The provided data does not specify company size, but "scaling our platforms and reach millions of users" suggests a growth-stage company, likely with 50-500 employees. Founded: BJAK was founded with the mission to simplify access to financial protection, indicating a focus on innovation and user-centric solutions within the insurance sector.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative team, working closely with content, video, and performance marketing specialists.
• This role requires significant collaboration with performance marketing to ensure creative assets are aligned with campaign goals and drive measurable results.
• The team structure is expected to be lean and agile, typical of a growth-stage startup, fostering direct communication and rapid decision-making.

Methodology:

• Data-driven decision-making is a core methodology, with visual asset performance being a key indicator.
• Agile development and iteration are likely employed, enabling rapid deployment and refinement of creative content.
• A strong emphasis is placed on leveraging technology, including AI and automation, to enhance efficiency and creative output.
• Collaboration is key, with cross-functional teams working together to achieve shared objectives.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Company context has been inferred from the job description and provided company URL. The "operations" focus is highlighted by emphasizing data-driven approaches, agile methodologies, and technological integration within the marketing and creative functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, responsible for executing creative strategies and producing high-quality assets. It offers a hands-on opportunity to contribute directly to marketing performance and brand storytelling.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing, who oversees brand strategy and campaign execution. Close collaboration with performance marketing teams is essential.

Operations Impact: The role has a direct impact on key operational metrics by creating visuals that drive user engagement, conversion rates, and brand recognition across digital channels. By optimizing assets based on performance data, the designer contributes to the efficiency and effectiveness of marketing spend.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in motion graphics, video editing, and advanced design software.
• AI Specialization: Develop specialized skills in utilizing AI tools for creative production, becoming a key resource in this emerging area.
• Performance Marketing Integration: Gain valuable experience in how design directly impacts marketing ROI, bridging the gap between creative and performance.
• Creative Leadership: With demonstrated success and growth, there is potential to move into senior design roles or lead creative projects.
• Cross-functional Exposure: Develop a broader understanding of marketing operations, content strategy, and product marketing through collaboration.

📝 Enhancement Note: Career growth is framed within an "operations" context, focusing on skill development related to performance, efficiency, and strategic impact rather than just artistic progression.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment. The company is based in Bandar Utama, Petaling Jaya, a well-established commercial hub in Malaysia.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This location offers good accessibility and is part of a vibrant business district.

Workspace Context:

• The environment is characterized as "fast-moving" and "agile," suggesting a dynamic and responsive workplace typical of growth-stage companies.
• Designers are expected to be hands-on and contribute directly to campaign success, working collaboratively with marketing and content teams.
• Access to modern design tools, including potentially advanced hardware and software for both traditional design and AI experimentation, is anticipated.
• Opportunities for direct interaction with cross-functional team members to brainstorm, receive feedback, and ensure campaign cohesion.

Work Schedule: A standard full-time work schedule is expected, likely Monday to Friday, aligning with typical business hours in Malaysia. The on-site nature requires consistent presence to facilitate in-person collaboration and team alignment.

📝 Enhancement Note: The workspace description emphasizes the operational aspects of an on-site role, focusing on collaboration, pace, and the integration of design into a dynamic marketing workflow.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and a strong portfolio showcasing relevant design work.
2. Initial Screening: Review of application and portfolio for experience, skills, and cultural fit.
3. Design Challenge/Portfolio Review: A practical design task or in-depth review of the portfolio to assess creative skills, problem-solving abilities, and understanding of performance-driven design. This may involve presenting specific case studies.
4. Hiring Manager/Team Interview: Discussion about design philosophy, experience with AI tools, collaboration style, and understanding of marketing objectives.
5. Final Interview: Potentially with senior leadership, focusing on strategic thinking and long-term vision for the role and team.

Portfolio Review Tips:

• Showcase Performance-Oriented Designs: Highlight projects where your visuals demonstrably contributed to campaign goals (e.g., increased click-through rates, engagement).
• Detail Your Process: For each project, explain the creative brief, your design process, the tools used (including AI), challenges faced, and how you iterated based on feedback or data.
• Demonstrate Versatility: Include examples of static graphics, motion graphics, and ideally, work that leverages AI tools.
• Highlight Collaboration: If possible, show examples of collaborative projects and how you integrated feedback from other teams (e.g., marketing, product).
• Keep it Concise and Impactful: Focus on your strongest pieces and ensure clear, high-quality presentation of each project.

Challenge Preparation:

• Anticipate Design Briefs: Be ready for a design challenge that requires creating assets for a specific marketing campaign or product.
• Focus on Speed and Iteration: Prepare to work efficiently under a time constraint, demonstrating your ability to produce polished work quickly and adapt.
• Articulate Your Rationale: Be prepared to explain the strategic thinking behind your design choices, including how they align with brand objectives and target audience needs.
• AI Tool Integration: If the challenge involves AI, be ready to discuss how you would leverage these tools effectively and ethically in the design process.

📝 Enhancement Note: The interview and portfolio review process is detailed with specific advice tailored for a design role within a marketing operations context, emphasizing performance, AI integration, and strategic rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for static graphic design and asset creation).
• Motion Graphics/Video Editing: After Effects, Premiere Pro (crucial for creating dynamic content and short-form videos).
• Prototyping & Collaboration: Figma (for collaborative design, UI elements, and potentially prototyping of web assets).
• AI Design Tools: Midjourney, DALL·E, RunwayML, Stable Diffusion (interest or experience required; these are emerging tools for visual ideation and production).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, social media platform insights) to understand asset performance and inform design iterations.
• Ability to interpret basic performance data (CTR, engagement rates, conversion rates) to guide design optimization.

CRM & Automation:

• While not a direct CRM role, understanding how design assets integrate into marketing automation platforms or campaign management tools (e.g., email marketing software, ad platforms) is beneficial.

📝 Enhancement Note: The technology stack is detailed with specific software names relevant to graphic and motion design, emphasizing both industry-standard tools and the requested AI technologies. The connection to analytics and marketing automation highlights the operational context.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A drive to produce high-quality work quickly and efficiently, essential for a fast-paced marketing environment.
• Data-Driven Creativity: Valuing creativity that is informed by performance data and user insights, aiming for impact and measurable results.
• Collaboration & Communication: Openness to working closely with cross-functional teams, sharing ideas, and incorporating feedback constructively.
• Innovation & Experimentation: Encouragement to explore new tools and techniques, particularly AI, to push creative boundaries and enhance production methods.
• Ownership & Accountability: Taking responsibility for one's work, from concept to final delivery, and striving for continuous improvement.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and brainstorming sessions with content, video, and performance marketing teams.
• Feedback Loop: A culture that embraces constructive feedback for continuous improvement of creative assets.
• Agile Workflow: Working in an agile manner, adapting to changing priorities and campaign needs, and iterating on designs rapidly.
• Strategic Alignment: Ensuring all creative output aligns with overarching marketing strategies and business objectives.

📝 Enhancement Note: Team culture and values are framed around operational principles like efficiency, data-driven decision-making, and collaborative execution, aligning with typical expectations for roles within a growth-stage company's marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines in a fast-paced environment while maintaining high design standards and brand integrity.
• Integrating AI Effectively: Learning to leverage AI tools not just as novelties but as integrated parts of a productive design workflow, overcoming potential limitations or ethical concerns.
• Data Interpretation for Design: Translating performance data into actionable design improvements, requiring analytical thinking alongside creative skills.
• Cross-functional Alignment: Ensuring consistent visual messaging and brand representation across diverse marketing initiatives and collaborating effectively with various teams.

Learning & Development Opportunities:

• AI Design Mastery: Deepen expertise in AI-powered design tools, potentially becoming a go-to specialist for generative creative content.
• Performance Marketing Acumen: Develop a strong understanding of how design impacts marketing ROI, learning to optimize visuals for specific campaign objectives.
• Motion Graphics & Video Production: Enhance skills in creating engaging short-form video content and animation.
• Brand System Development: Contribute to and learn about building and maintaining robust visual systems and brand guidelines.
• Leadership Potential: Grow into a senior designer role or a creative lead position, guiding junior designers and influencing creative strategy.

📝 Enhancement Note: Challenges and growth opportunities are specifically articulated to address the unique aspects of this role, such as AI integration and performance-driven design, within a dynamic operational context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of social media ads for a new insurance product launch, focusing on driving initial sign-ups?" (Prepare a hypothetical process, including AI tool usage and optimization based on assumed data).
• "Describe a time you had to adapt a design based on performance data or feedback. What was the outcome?" (Focus on your iterative process and ability to learn from results).
• "How do you ensure brand consistency across multiple digital platforms and campaign types?" (Highlight your understanding of brand guidelines and systematic approach).
• "What are your thoughts on using AI tools in graphic design? How do you see them impacting the creative workflow?" (Show enthusiasm for AI and a practical, strategic approach to its use).

Company & Culture Questions:

• "What excites you about BJAK's mission and its growth in Southeast Asia?" (Research BJAK's market position and values).
• "How do you handle tight deadlines and a fast-paced work environment?" (Demonstrate your ability to manage time and prioritize effectively).
• "Describe your ideal collaboration with performance marketing and content teams." (Emphasize teamwork, clear communication, and shared goals).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by impact (e.g., "Campaigns that Drove Conversions," "AI-Assisted Projects").
• Narrative: For each key project, tell a story: the challenge, your approach, the tools used (especially AI), the results, and what you learned.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs.
• Showcase AI Work: Dedicate a section or clearly label projects where AI tools were instrumental in the creative process.
• Be Ready to Draw: Have a whiteboard or digital equivalent ready to sketch out ideas or demonstrate a process if asked.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of this role, including AI tool usage, performance marketing context, and portfolio presentation strategies relevant to a design operations function.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application via the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong visual execution, storytelling, and an understanding of performance-driven design. Emphasize any work that utilized AI tools or was optimized based on data.
• Resume Optimization: Ensure your resume clearly outlines your experience with Adobe Creative Suite, Figma, motion graphics tools, and any AI design platforms. Quantify achievements where possible, focusing on the impact of your designs on marketing campaigns.
• Interview Preparation: Practice articulating your design process, your rationale for design choices, and your experience with collaborative workflows. Prepare to discuss your approach to using AI tools and how you measure the success of your creative assets.
• Company Research: Familiarize yourself with BJAK’s platform, its market presence across Southeast Asia, and its stated values. Understand their business model and how visual content contributes to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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