Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Bjak Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Operations Date Posted: October 10, 2025 Experience Level: Mid-Level (2-4 years) Remote Status: On-site

🚀 Role Summary

• Design high-impact visual assets for digital marketing campaigns, social media, and web platforms, focusing on both static and motion graphics.
• Translate creative briefs into compelling, conversion-optimized visuals that align with brand messaging and performance goals.
• Leverage AI tools (e.g., Midjourney, DALL·E, Runway) for enhanced visual ideation and accelerated production workflows.
• Collaborate cross-functionally with content, video, and performance marketing teams to ensure cohesive campaign execution.
• Analyze performance data to iterate and optimize visual assets, driving continuous improvement in engagement and conversion rates.

📝 Enhancement Note: While this role is titled Graphic Designer, its emphasis on performance, conversion, AI tools, and cross-functional collaboration with performance marketing teams positions it within the broader scope of Marketing Operations or Creative Operations, focusing on driving measurable business outcomes through design.

📈 Primary Responsibilities

• Conceptualize and design a wide range of creative assets for marketing campaigns, social media channels, websites, and digital advertisements, encompassing both static imagery and short-form motion graphics.
• Interpret creative briefs and marketing objectives to develop clean, bold, and effective visuals that are specifically designed to drive conversions and resonate with target audiences.
• Proactively explore and integrate AI tools such as Midjourney, DALL·E, or Runway to support and enhance the visual ideation process, as well as to streamline asset production.
• Work closely with content creators, video editors, and performance marketing specialists to ensure a unified and consistent brand narrative across all campaign elements.
• Utilize performance analytics and user feedback to adapt and refine visual assets, ensuring continuous optimization for maximum impact and effectiveness.
• Uphold and maintain exceptional design quality and brand consistency across all customer touchpoints, demonstrating meticulous attention to detail.
• Develop supporting visuals for product marketing initiatives, clearly articulating key value propositions and product features to potential customers.

📝 Enhancement Note: The responsibilities highlight a strategic approach to design, moving beyond purely aesthetic creation to focus on performance metrics and cross-functional collaboration, typical of roles within a GTM or marketing operations framework. The emphasis on AI tools also suggests a forward-thinking approach to creative production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, visual communication, and digital media is essential, typically acquired through formal education in Graphic Design, Digital Media, or a related field, or equivalent practical experience.

Experience: 2-4 years of hands-on experience in graphic design, motion design, or creative content production roles, with a demonstrated ability to deliver high-quality visual assets in a fast-paced environment.

Required Skills:

• Graphic Design Expertise: Proven ability to create visually appealing and effective designs for digital platforms.
• Motion Design Proficiency: Skill in creating dynamic and engaging motion graphics and short-form videos.
• Adobe Creative Suite Mastery: Advanced proficiency in core Adobe applications such as Photoshop, Illustrator, and After Effects.
• Figma Proficiency: Strong command of Figma for collaborative design workflows and UI/UX elements.
• Video Editing & Motion Tools: Expertise in video editing software like Premiere Pro and motion graphics tools like After Effects.
• AI Tool Integration: Demonstrated interest or experience in utilizing AI tools (e.g., Midjourney, DALL·E, Runway) for creative concepting and production.
• Layout & Composition: Excellent understanding of design principles, including layout, composition, and visual hierarchy.
• Brand Consistency Management: Ability to maintain and enforce brand guidelines across all visual outputs.
• Creative Campaign Development: Experience in designing assets for integrated marketing campaigns.
• Social Media Content Creation: Skill in producing engaging visuals tailored for various social media platforms.
• Performance Marketing Acumen: Understanding of how visual elements can influence campaign performance and conversion rates.
• Visual Storytelling: Ability to craft compelling narratives through visual mediums.
• Typography Mastery: Keen eye for typography and its role in effective visual communication.

Preferred Skills:

• Experience in creating short-form visual advertisements or commercial assets.
• Prior exposure to performance marketing environments or fast-paced startup settings.
• Basic knowledge of sound editing or simple visual effects (VFX).
• Familiarity with using design templates, establishing visual systems, and managing brand asset libraries.

📝 Enhancement Note: The required skills list is extensive and covers both creative execution and strategic application, indicating a role that demands more than just aesthetic output. The emphasis on performance marketing and AI tools points towards a performance-driven creative role, aligning with GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2-4 years of design experience, with a strong emphasis on clean visual execution and storytelling capabilities.
• Demonstrations of static and motion graphics work, illustrating versatility across different formats and platforms.
• Examples of designs created for marketing campaigns, social media, and digital advertisements that highlight an understanding of conversion optimization.
• Case studies or examples that show how design decisions were informed by performance data or feedback loops.
• Evidence of proficiency with core design tools (Adobe Creative Suite, Figma) and motion graphics software (After Effects).

Process Documentation:

• Ability to articulate the design process from brief to final asset, including ideation, execution, iteration, and optimization.
• Examples of how AI tools were integrated into the design workflow to enhance efficiency or creative exploration.
• Documentation or discussion of how visual assets were adapted based on performance metrics and A/B testing outcomes.
• Clear explanation of how brand consistency was maintained across diverse projects and marketing initiatives.

📝 Enhancement Note: The portfolio requirements are critical for this role, emphasizing not just the final output but also the strategic thinking and process behind it. This aligns with operations roles that value demonstrable impact and efficient workflow management.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-4 years of experience in Petaling Jaya, Selangor, Malaysia, the estimated salary range is between MYR 48,000 to MYR 72,000 annually. This estimate is based on industry benchmarks for similar roles in Malaysia, considering the cost of living, and the company's focus on growth and impact.

Benefits:

• Competitive salary with potential for growth into a creative leadership role, reflecting career progression opportunities.
• Ownership and direct impact on high-visibility visual assets seen by millions of users across Southeast Asia.
• Opportunity to work within a dynamic, fast-paced team that values clear thinking, intelligent design, and efficient execution.
• A company culture that actively encourages creativity, experimentation, and the exploration of new technologies like AI in design.
• Exposure to innovative technologies and a data-driven approach to marketing and product development.
• Potential for professional development in areas such as performance marketing integration and advanced AI creative tools.

Working Hours: Full-time position, typically aligning with standard business hours in Malaysia (e.g., 9:00 AM to 6:00 PM, Monday to Friday), with potential for flexibility based on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is an estimation for the specified region and experience level. Benefits are inferred from the company's stated values and the role's potential for impact and growth. The emphasis on AI and data-driven approaches suggests a modern compensation and benefits package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Insurance Platform (FinTech/InsurTech) Company Size: While not explicitly stated, "scaling across the region" and "millions of users" suggests a rapidly growing company, likely between 50-250 employees, common for a Series A or B funded startup. Founded: BJAK was founded in 2018, indicating a relatively young and agile company with a focus on rapid growth and innovation.

Team Structure:

• The design function appears integrated within a broader marketing and growth team, likely reporting to a Head of Marketing or Creative Director.
• Designers are expected to collaborate closely with performance marketing, content, and video teams, forming cross-functional pods or squads to drive campaign success.
• The culture emphasizes ownership, critical thinking, and data-driven decision-making for all team members, including designers.

Methodology:

• Data-Driven Design: Visual assets are expected to be optimized based on performance data, with a strong feedback loop from marketing analytics.
• Agile & Iterative: The fast-moving environment necessitates rapid design cycles, quick iterations, and continuous improvement based on testing and feedback.
• AI Integration: Proactive adoption and experimentation with AI tools to enhance creative output and production efficiency.
• Performance-Oriented Creativity: Design is viewed as a critical driver of business outcomes (conversions, engagement) rather than just an aesthetic function.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as fast-paced, data-driven, and execution-focused, with a strong emphasis on measurable results. This is typical of growth-stage startups in competitive markets like InsurTech.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as a mid-level individual contributor (2-4 years experience) with significant potential for growth. The description mentions the "opportunity to grow into a creative leadership role," suggesting a clear career path within the design function or potentially into a broader creative strategy role.

Reporting Structure: The designer will likely report to a Creative Lead, Head of Design, or Marketing Manager. They will be expected to collaborate closely with peers in performance marketing, content, and video production.

Operations Impact: The role has a direct impact on BJAK's growth objectives by creating visuals that drive user engagement, conversions, and brand recognition across Southeast Asia. Designers are expected to contribute strategically to campaign success, not just execute tasks. The integration of performance data into design optimization underscores this impact.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, AI-powered design, or performance-driven creative.
• Leadership Development: Progress towards Lead Graphic Designer or Creative Lead roles, managing projects and potentially junior designers.
• Cross-Functional Mastery: Develop a strong understanding of performance marketing, user acquisition, and product marketing strategies, becoming a highly valuable hybrid creative-operations professional.
• Industry Exposure: Gain experience in the rapidly evolving InsurTech sector and work with cutting-edge AI design tools.

📝 Enhancement Note: The growth trajectory outlined suggests that BJAK invests in its talent, offering opportunities for individuals to expand their skill sets and take on more responsibility, aligning with the career aspirations of ambitious operations and creative professionals.

🌐 Work Environment

Office Type: The role is on-site, indicating a physical office environment designed for collaboration and focused work. Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub with good connectivity.

Workspace Context:

• Collaborative Environment: The description emphasizes close collaboration with content, video, and performance marketing teams, suggesting an open or semi-open office layout conducive to teamwork.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and potentially advanced hardware for creative production. The company's emphasis on AI implies access to relevant tools and platforms.
• Team Interaction: Frequent interaction with cross-functional team members for brainstorming, feedback sessions, and project alignment.

Work Schedule: Standard full-time working hours (likely 9 AM - 6 PM, Monday-Friday) are expected, providing a structured work week. However, given the fast-paced nature of a startup and marketing campaigns, occasional flexibility may be required to meet deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can foster a strong team dynamic and direct mentorship opportunities, particularly relevant in creative fields.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, experience, and alignment with the role's requirements.
• Portfolio Review & Technical Interview: A deep dive into the candidate's portfolio, discussing specific projects, design process, problem-solving approaches, and proficiency with required tools. This stage will likely include questions about motion graphics, AI tool usage, and performance-driven design.
• Cross-Functional Interview: Meeting with members of the performance marketing, content, or video teams to assess collaboration skills, communication style, and understanding of broader campaign objectives.
• Hiring Manager/Leadership Interview: Final discussion to evaluate cultural fit, strategic thinking, career aspirations, and overall suitability for the team and company.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest projects that best represent the skills required for this role (motion graphics, campaign design, AI integration, performance focus).
• Highlight Process: For each project, clearly explain the brief, your role, the design process, challenges faced, and the outcomes (especially any performance data or impact).
• Demonstrate Versatility: Include a mix of static and motion design examples. If possible, show how you've used AI tools effectively.
• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased click-through rates, engagement, conversion improvements).
• Tell a Story: Present your work in a clear, narrative format that guides the interviewer through your creative thinking and problem-solving.

Challenge Preparation:

• Be prepared for a potential design challenge, either pre-interview or during the interview process. This might involve creating a quick visual asset based on a brief or optimizing an existing design.
• Practice articulating your design decisions clearly and concisely, focusing on how your choices support business objectives.
• Familiarize yourself with BJAK's current marketing campaigns and brand aesthetic to demonstrate genuine interest and understanding.
• Research current trends in digital advertising, social media design, and AI-driven creative tools.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational capabilities, with the portfolio serving as a critical evaluation tool. Candidates should prepare to discuss their process, data-informed decisions, and adaptability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects, Premiere Pro. Essential for graphic design, motion graphics, and video editing.
• Figma: Crucial for collaborative design, prototyping, and potentially managing design systems.
• AI Design Tools: Midjourney, DALL·E, Runway. Expected to be used for ideation, concept generation, and asset creation.

Analytics & Reporting:

• While not directly used by the designer for reporting, an understanding of how design impacts metrics tracked by tools like Google Analytics, Meta Ads Manager, or internal BI dashboards is vital.

CRM & Automation:

• No direct CRM usage expected, but an understanding of how visual assets are deployed through marketing automation platforms or ad platforms is beneficial.

📝 Enhancement Note: Proficiency in the stated tools is non-negotiable. The explicit mention of AI tools indicates a forward-thinking approach to design production and an expectation for candidates to be early adopters.

👥 Team Culture & Values

Operations Values:

• Execution & Impact: A strong emphasis on delivering results and making a tangible impact on business goals, particularly in marketing performance.
• Data-Driven Decision Making: Valuing decisions backed by data and performance metrics, including design choices.
• Agility & Speed: Thriving in a fast-paced environment, capable of iterating quickly and adapting to changing priorities.
• Ownership & Accountability: Taking full responsibility for one's work and its outcomes, demonstrating a proactive and self-driven attitude.
• Curiosity & Innovation: Encouraging exploration of new tools, technologies (like AI), and creative approaches.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to actively partner with marketing, content, and video teams, contributing to cohesive campaign strategies.
• Feedback-Driven Improvement: Openness to constructive criticism and using feedback from peers and performance data to refine designs.
• Clear Communication: Articulating design rationale effectively and collaborating efficiently to achieve shared objectives.

📝 Enhancement Note: The company culture prioritizes tangible results and efficient creative processes, aligning well with operations-minded individuals who understand the link between creative output and business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce visually compelling designs that also meet stringent performance metrics and conversion goals.
• Rapid Iteration Cycles: Adapting to a fast-paced environment that requires quick turnarounds and frequent design adjustments based on data.
• Integrating AI Effectively: Learning and mastering AI tools to enhance, rather than replace, creative human input, and ensuring ethical and effective use.
• Cross-Functional Alignment: Effectively managing communication and expectations across diverse teams with different priorities.

Learning & Development Opportunities:

• Advanced Creative Tool Mastery: Deepening skills in After Effects, motion graphics, and potentially exploring new creative software.
• Performance Marketing Design: Gaining in-depth knowledge of what makes creative assets perform well in digital advertising and social media.
• AI in Creative Workflows: Becoming an expert in leveraging AI for design ideation, asset generation, and optimization.
• Brand Strategy: Contributing to the evolution of BJAK's visual identity and brand storytelling across Southeast Asia.
• Leadership Potential: Opportunities to mentor junior designers or lead creative projects as the team grows.

📝 Enhancement Note: The challenges are framed as opportunities for growth, reflecting a company culture that supports continuous learning and professional development, particularly in areas relevant to modern GTM and creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a visual asset that significantly boosted campaign performance. What was your process, and how did you measure success?" (Focus on process, data, and impact.)
• "How do you approach balancing creative vision with specific performance targets or client briefs?" (Highlight your ability to be both creative and results-oriented.)
• "Walk us through your process for using AI tools in your design workflow. What are the benefits and limitations you've encountered?" (Showcase your technical curiosity and practical application of AI.)

Company & Culture Questions:

• "What interests you most about BJAK and our mission in the InsurTech space?" (Research the company's mission, values, and recent news.)
• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Emphasize your collaborative and adaptable nature.)
• "Describe your ideal work environment and how you contribute to a positive team culture." (Align your response with BJAK's described culture of speed, data, and ownership.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a story for each project: the challenge, your solution, your process, and the results.
• Highlight AI & Performance: Specifically call out projects where you used AI tools or where your designs demonstrably impacted performance metrics.
• Be Ready for Live Exercises: Practice quick design tasks or critiques. Be prepared to articulate your design rationale on the spot.
• Showcase Motion Graphics: If you have motion design examples, ensure they are easily viewable and clearly demonstrate your skills.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of business objectives, performance metrics, and the ability to integrate new technologies like AI into a strategic design workflow.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating graphic design, motion graphics, campaign performance, and AI tool integration. Prioritize work that shows direct business impact.
• Resume Optimization: Ensure your resume clearly outlines your 2-4 years of experience, proficiency with required software (Adobe Suite, Figma, After Effects), and any experience with performance marketing or AI tools. Use keywords from the job description.
• Prepare Your Narrative: Practice articulating your design process, how you measure success, and your experience with AI tools. Be ready to discuss specific projects from your portfolio in detail.
• Research BJAK: Understand BJAK's business model, target audience, and current marketing efforts. Familiarize yourself with their brand aesthetic and recent campaigns to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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