Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Bjak Location: Jakarta, Indonesia Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: September 17, 2025 Experience Level: Mid-Level (2-4 years) Remote Status: On-site

🚀 Role Summary

• Design high-impact visual assets for marketing campaigns, social media, web, and advertising, encompassing both static and motion graphics.
• Translate creative briefs into clean, bold, and conversion-optimized visuals that align with brand strategy and performance objectives.
• Leverage AI tools for visual ideation and production to enhance creative output and efficiency.
• Collaborate closely with content, video, and performance marketing teams to ensure cohesive campaign narratives and brand consistency.
• Analyze and optimize visual assets based on performance data and feedback to drive engagement and conversion rates.

📝 Enhancement Note: This role is positioned within a fast-paced, data-driven environment, suggesting a strong emphasis on performance marketing and measurable outcomes for creative assets. The expectation to integrate AI tools indicates a forward-thinking approach to design production and a need for adaptability.

📈 Primary Responsibilities

• Create and execute static and motion graphic assets for a diverse range of marketing channels, including digital advertising, social media content, website visuals, and campaign materials.
• Interpret creative briefs and translate them into compelling visual designs that resonate with target audiences and drive desired actions, such as conversions or engagement.
• Utilize AI-powered design tools (e.g., Midjourney, DALL·E, Runway) to support visual concept development, explore creative directions, and enhance production workflows.
• Partner with cross-functional teams, including content creators, video editors, and performance marketers, to ensure visual assets are aligned with overall campaign goals and brand messaging.
• Adapt and refine existing visual assets based on performance metrics, A/B testing results, and feedback from marketing and product teams to optimize effectiveness.
• Ensure strict adherence to brand guidelines and maintain a high standard of design quality and consistency across all brand touchpoints.
• Develop visual assets for product marketing initiatives, focusing on clear communication of value propositions and key features.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance orientation, common in growth-focused marketing operations. The emphasis on AI tools suggests a requirement for technical curiosity and a willingness to experiment with new design methodologies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for mid-level design roles. Experience: 2-4 years of professional experience in graphic design, motion design, or a creative content production role, with a demonstrated ability to deliver impactful visual assets.

Required Skills:

• Proven proficiency in graphic design principles, including layout, composition, typography, and color theory.
• Expertise in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong command of video editing and motion graphics software: After Effects, Premiere Pro.
• Proficiency in collaborative design tools such as Figma.
• Demonstrated experience using AI tools for visual concepting and production (e.g., Midjourney, DALL·E, Runway).
• A strong portfolio showcasing clean visual execution, an eye for storytelling, and adaptability across different styles and formats.
• Ability to work efficiently under tight deadlines and manage multiple projects simultaneously.
• Excellent communication and collaboration skills to effectively work with cross-functional teams.

Preferred Skills:

• Experience in creating short-form visual advertisements or commercial assets tailored for performance marketing.
• Exposure to performance marketing environments or working within fast-paced startup teams.
• Basic knowledge of sound editing or visual effects (VFX).
• Familiarity with utilizing design templates, established visual systems, and brand asset libraries to maintain consistency and efficiency.

📝 Enhancement Note: The required skills emphasize a blend of traditional design competencies and modern digital tools, including AI, reflecting current industry demands. The preference for performance marketing experience suggests the company values designers who understand how visuals contribute to business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of visual assets, including static graphics, animated elements, and short-form videos, demonstrating versatility and skill.
• Highlight examples of creative problem-solving and how design decisions were made to achieve specific objectives (e.g., increased engagement, conversion).
• Include case studies or project breakdowns that illustrate the design process, from brief interpretation to final asset delivery, emphasizing the impact of the work.
• Demonstrate the ability to adapt design styles and messaging for different platforms and target audiences.
• Present a clear understanding of brand consistency and how visual elements were applied across various touchpoints.

Process Documentation:

• Candidates are expected to articulate their design process, including how they approach creative briefs, conduct research, ideate, iterate, and finalize assets.
• A willingness to document and share design workflows to foster team knowledge sharing and process optimization is valued.
• The ability to explain how performance data informs design iterations and improvements should be evident in portfolio examples or during interviews.

📝 Enhancement Note: For a role focused on marketing and performance, a portfolio should not only display aesthetic quality but also demonstrate an understanding of how design drives business results. The ability to articulate the process behind the work is crucial for evaluating a candidate's strategic thinking and operational efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-4 years of experience in Jakarta, Indonesia, the estimated annual salary range could be IDR 120,000,000 - IDR 200,000,000. This range can vary based on the candidate's specific skills, portfolio, and the company's compensation philosophy.

Benefits:

• Competitive salary package with potential for growth into a creative leadership role.
• Opportunity to create high-impact visuals that reach millions of users across Southeast Asia.
• A dynamic and fast-paced work environment that values clear thinking, smart design, and execution.
• Company culture that encourages creativity, experimentation, and continuous learning.
• Exposure to cutting-edge AI tools and their application in visual design.
• Potential for professional development and skill enhancement in areas like motion graphics, performance marketing visuals, and creative strategy.

Working Hours: Typically, a full-time role would entail standard working hours, likely around 40 hours per week. However, the "fast-moving team" and "tight timelines" mentioned in the description might imply occasional flexibility or a need to adapt to project demands.

📝 Enhancement Note: Salary estimates for Jakarta are based on general market data for creative roles. The benefits lean heavily on the impact and learning opportunities associated with a growing tech company, which are often attractive to ambitious design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Insurance / Insurtech. BJAK operates in the financial technology sector, specifically focusing on simplifying and democratizing access to insurance products through digital platforms. Company Size: BJAK is described as Southeast Asia's largest digital insurance platform, indicating a significant and growing presence. While exact employee numbers aren't provided, its regional reach suggests a substantial team. Founded: BJAK was founded with a mission to simplify access to financial protection, leveraging technology to make insurance more accessible and efficient.

Team Structure:

• The design function likely sits within the broader marketing or product team, collaborating closely with content, video, and performance marketing specialists.
• Designers are expected to work directly with stakeholders from various departments to understand project requirements and deliver effective visual solutions.
• The team culture emphasizes ownership, critical thinking, and delivering creative work that is both aesthetically pleasing and strategically effective.

Methodology:

• Data-driven decision-making is a core aspect, with designers expected to adapt visuals based on performance data and A/B testing outcomes.
• A focus on efficiency and speed is evident, with an expectation for rapid iteration and delivery under tight deadlines.
• Integration of AI tools into the design workflow signifies a commitment to leveraging technology for enhanced creativity and productivity.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's positioning as a leading Insurtech platform in Southeast Asia suggests a dynamic, growth-oriented environment. The emphasis on "no fluff" and "making things work, convert, and grab attention" points to a culture that values tangible results and practical application of creative skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It offers the potential to grow into a "creative leadership role," suggesting a career path that could lead to a Senior Designer, Art Director, or Design Lead position within the company. Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or Head of Brand/Marketing. Collaboration will extend across marketing, content, and performance teams. Operations Impact: Designers at BJAK are expected to have a direct impact on key business metrics such as customer acquisition, engagement, and conversion rates through compelling visual storytelling and performance-optimized creative assets. The brand's reliance on visual content for communication and conversion amplifies the designer's strategic importance.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics, AI-driven design, and performance marketing creative.
• Leadership Potential: A clear pathway to assume greater responsibility, mentor junior designers, and lead creative projects or initiatives.
• Industry Exposure: Gaining experience in the rapidly evolving Insurtech sector and understanding how design contributes to digital platform growth and user acquisition in a competitive regional market.
• Cross-functional Learning: Collaborating with performance marketing and content teams provides insights into campaign strategy, data analysis, and audience segmentation.

📝 Enhancement Note: The growth trajectory from Graphic Designer to "creative leadership" is a significant draw. It implies that the company invests in its talent and provides opportunities for ambitious individuals to take on more responsibility and shape the creative direction.

🌐 Work Environment

Office Type: The role is listed as "On-site" and "TELECOMMUTE" with a primary location in Jakarta, Indonesia. This typically means a physical office presence is required, but the company may offer some flexibility or remote work options depending on specific circumstances or team needs. Given the emphasis on collaboration, a hybrid or primarily on-site setup is probable. Office Location(s): Jakarta, Indonesia, is the specified location. BJAK also operates in Malaysia, Thailand, Taiwan, and Japan, suggesting a regional presence that might influence team collaboration or exposure.

Workspace Context:

• The workspace is likely to be dynamic and collaborative, fostering interaction with marketing, content, and performance teams.
• Access to modern design tools and technology, including AI software, is expected.
• The environment is characterized by a fast-paced, results-oriented culture where creative output is directly linked to business performance.

Work Schedule: Standard full-time work hours are anticipated, likely around 40 hours per week. However, the company's emphasis on speed and tight deadlines suggests that flexibility and a willingness to go the extra mile during critical project phases may be necessary.

📝 Enhancement Note: While "TELECOMMUTE" is listed, the "On-site" designation for Jakarta and the description of a "fast-moving team" suggest a preference for in-person collaboration, which is common for creative roles that benefit from spontaneous ideation and direct feedback. This might imply a hybrid model where some days are remote, but significant office presence is expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with the role's creative and technical requirements.
• Skills Assessment/Portfolio Review: A more in-depth review of the candidate's portfolio, potentially including a discussion about specific projects, design choices, and the impact of their work. This may involve a practical design exercise or a case study presentation.
• Team/Hiring Manager Interviews: Interviews to assess cultural fit, collaboration skills, problem-solving abilities, and understanding of marketing objectives. Candidates will be expected to articulate their design process and how they leverage AI tools.
• Final Round: Potentially with senior leadership to discuss strategic contributions and long-term vision.

Portfolio Review Tips:

• Showcase Process: Clearly articulate the brief, your design thinking, problem-solving approach, and the impact of your visuals. Use case studies to demonstrate this.
• Highlight AI Integration: Specifically point out projects where AI tools were used, explaining how they enhanced your creative output or efficiency.
• Demonstrate Performance Awareness: Select projects that show an understanding of how design contributes to marketing goals, conversion rates, or user engagement. Quantify results where possible.
• Quality Over Quantity: Present a curated selection of your best work that is highly relevant to the role's requirements (e.g., digital marketing, social media, motion graphics).
• Clean Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be prepared to discuss your design process in detail, from brief intake to final delivery.
• Practice explaining how you use AI tools in your workflow and their benefits.
• Think about how you would approach designing assets for specific BJAK campaigns or target audiences, considering performance metrics.
• Prepare to discuss how you handle feedback and iterate on designs to achieve optimal results.

📝 Enhancement Note: The emphasis on AI tools and performance data means candidates should be ready to speak to these aspects specifically within their portfolio and during interviews. Demonstrating an understanding of how design directly influences business outcomes will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for core graphic design tasks).
• Video Editing & Motion Graphics: After Effects, Premiere Pro (critical for motion design responsibilities).
• Collaborative Design: Figma (important for team collaboration, prototyping, and handoff).
• AI Design Tools: Midjourney, DALL·E, Runway (required for visual ideation and production support).

Analytics & Reporting: While not directly a designer tool, an understanding of analytics platforms (e.g., Google Analytics, social media analytics) will be beneficial for optimizing assets based on performance data.

CRM & Automation: Designers may interact with marketing automation platforms or CRMs for asset deployment or campaign tracking, though direct proficiency might not be a primary requirement.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, motion graphics software, and Figma are foundational. The explicit mention of AI tools signifies a critical requirement for candidates to be comfortable and adept with these emerging technologies in their design practice.

👥 Team Culture & Values

Operations Values:

• Performance-Driven Creativity: While aesthetics are important, the primary value is creating visuals that achieve business objectives (conversion, engagement).
• Speed and Agility: Embracing a fast-paced environment and the ability to iterate quickly on designs.
• Data-Informed Decisions: Using performance data and feedback to guide design choices and improvements.
• Ownership and Accountability: Taking responsibility for one's work from concept to completion.
• Innovation and Experimentation: Openness to exploring new tools, techniques, and creative approaches, particularly with AI.

Collaboration Style:

• Cross-functional Partnership: Actively collaborating with content, video, and performance marketing teams to ensure cohesive campaign execution.
• Feedback Integration: A culture of open feedback and constructive criticism to refine designs and achieve better outcomes.
• Knowledge Sharing: Willingness to share insights on design tools, techniques, and best practices, especially regarding AI integration.

📝 Enhancement Note: The culture appears to be a blend of creative expression and business acumen, where designers are expected to be both artists and strategists. The emphasis on collaboration and data underscores a team-oriented approach focused on measurable success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: The primary challenge will be to maintain creative vision while ensuring designs meet performance metrics and conversion goals.
• Rapid Iteration: Working in a fast-paced environment requires the ability to quickly produce multiple design variations and adapt to feedback efficiently.
• AI Tool Proficiency: Staying current with and effectively integrating rapidly evolving AI design tools into the workflow.
• Brand Consistency Across Channels: Ensuring a cohesive brand identity across diverse marketing materials and platforms.

Learning & Development Opportunities:

• AI Design Mastery: Deepening skills in leveraging AI for advanced visual content creation and workflow optimization.
• Performance Marketing Design: Gaining expertise in designing visuals specifically for paid media, social campaigns, and conversion rate optimization (CRO).
• Motion Graphics Expertise: Enhancing skills in animation, video editing, and creating engaging short-form video content.
• Creative Strategy: Developing a stronger understanding of how creative assets fit into broader marketing strategies and contribute to business growth.

📝 Enhancement Note: The challenges are inherent to roles in growth-stage tech companies, requiring adaptability and a results-oriented mindset. The growth opportunities are substantial, offering a chance to become a highly skilled designer in a modern creative environment.

💡 Interview Preparation

Strategy Questions:

• "How do you approach a creative brief to ensure your designs meet both aesthetic and performance objectives?" (Focus on process, understanding KPIs, and iterative refinement.)
• "Describe a time you used AI tools to enhance your design process or output. What were the results?" (Be ready to showcase specific examples and discuss the benefits and limitations.)
• "How do you ensure brand consistency across various marketing channels and asset types?" (Discuss brand guidelines, visual systems, and your approach to maintaining integrity.)
• "Walk us through a project where you had to adapt your design based on performance data or feedback. What did you learn?" (Highlight your analytical skills and ability to iterate effectively.)

Company & Culture Questions:

• "What interests you about BJAK and the Insurtech industry?" (Research BJAK's mission, values, and market position.)
• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate a collaborative and growth-oriented mindset.)
• "How do you stay updated with the latest design trends and AI tools?" (Show your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your solution (design process), and the outcome (impact/results).
• Quantify Impact: Where possible, use data or metrics to demonstrate the success of your designs (e.g., increased click-through rates, engagement).
• Demonstrate AI Use: Clearly label or discuss projects where AI was utilized, explaining your role and the tool's contribution.
• Concise Explanations: Be prepared to discuss your work concisely, highlighting key design decisions and their rationale.
• Professionalism: Ensure your presentation is polished, visually appealing, and delivered with confidence.

📝 Enhancement Note: Candidates should prepare to speak extensively about their experience with AI tools and how they translate design into measurable business outcomes. Demonstrating an understanding of performance marketing principles will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Ensure your portfolio prominently features work that aligns with the requirements, especially digital marketing assets, motion graphics, and examples of AI tool usage. Tailor your presentation to highlight your understanding of performance-driven design.
• Resume Optimization: Update your resume to emphasize relevant experience (2-4 years), specific design tools (Adobe CC, Figma, After Effects), AI tool experience, and any achievements related to marketing campaign success or efficiency improvements. Use keywords from the job description.
• Prepare for AI/Performance Discussions: Be ready to articulate your process for using AI in design and discuss how you measure and improve the performance of your visual assets.
• Research BJAK: Familiarize yourself with BJAK's brand, services, and market presence in Southeast Asia to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.