Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Betty Job Board Location: Sofia, Bulgaria Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: August 5, 2025 Experience Level: Mid-Level (Likely 2-5 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on creating impactful visual assets for customer relationship management (CRM) campaigns, promotional materials, and social media content, directly supporting marketing and engagement strategies.
• The Graphic Designer will be instrumental in driving user engagement and conversion rates through compelling, on-brand creative execution across various digital platforms.
• A key aspect of this position involves understanding performance-driven marketing principles, utilizing A/B testing to optimize visual content, and contributing to the overall creative direction.
• Success in this role requires a strong blend of creative design skills, technical proficiency in design software, and an understanding of how visuals impact marketing effectiveness within the iGaming sector.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on CRM campaigns, promotional materials, social media, and performance-driven marketing suggests a strong alignment with Marketing Operations or Creative Operations functions, focusing on the visual execution of marketing strategies rather than pure brand design in isolation. The iGaming industry context implies a need for dynamic, engaging, and often compliant creative assets.

📈 Primary Responsibilities

• Design and develop visually compelling creative assets tailored for CRM campaigns, including email banners, landing page elements, and promotional graphics, to enhance player engagement and retention.
• Create high-impact visuals for promotional materials, such as advertisements, digital brochures, and campaign-specific assets that align with marketing objectives and brand guidelines.
• Produce engaging graphics and visual content for social media channels (e.g., Facebook, Instagram, Twitter, etc.) to boost brand visibility, audience interaction, and campaign performance.
• Collaborate closely with CRM, promotions, and social media teams to conceptualize and execute creative strategies that resonate with target audiences and drive desired actions (e.g., sign-ups, deposits, game participation).
• Ensure strict adherence to brand guidelines, tone of voice, and legal/compliance requirements specific to the iGaming industry while maintaining creative integrity and impact.
• Propose and implement A/B testing strategies for visual elements within campaigns to identify the most effective creative approaches, optimize conversion rates, and improve overall campaign ROI.
• Manage the end-to-end design process for multiple projects concurrently, ensuring timely delivery of high-quality, error-free assets with meticulous attention to detail.
• Actively contribute to creative brainstorming sessions, offering innovative design concepts and strategic input to elevate the visual appeal and effectiveness of marketing initiatives.

📝 Enhancement Note: The responsibilities highlight a strategic rather than purely aesthetic focus, emphasizing the impact of design on business outcomes like engagement and conversion. The mention of A/B testing and CRM campaign asset creation directly ties this role into performance marketing operations.

🎓 Skills & Qualifications

Education:

• A degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, although equivalent practical experience and a strong portfolio will be considered.

Experience:

• Proven experience as a Graphic Designer, with a demonstrable track record of creating successful digital marketing assets, preferably within the iGaming, online entertainment, or a fast-paced digital agency environment.
• Experience in designing for performance-driven marketing channels such as CRM, email marketing, paid social, and display advertising is highly valued.
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a dynamic work environment.

Required Skills:

• Expert proficiency in Adobe Creative Suite: Mastery of Adobe Photoshop and Adobe Illustrator for creating vector graphics, photo manipulation, and complex visual compositions.
• Figma Expertise: Strong command of Figma for collaborative design, prototyping, and UI asset creation, essential for modern digital workflows.
• Visual Storytelling: Ability to translate marketing objectives and brand messaging into compelling visual narratives that engage and connect with target audiences.
• Brand Alignment & Consistency: Proven ability to understand and consistently apply brand guidelines, ensuring all creative outputs maintain brand integrity and voice across diverse platforms.
• Layout, Typography, Hierarchy, and Color Theory: Deep understanding of fundamental design principles and their application in creating aesthetically pleasing, functional, and impactful designs.
• Attention to Detail: Meticulous approach to design, ensuring pixel-perfect execution, accuracy in typography, and overall polish of all assets.
• Time Management & Organization: Excellent organizational skills to manage project timelines, prioritize tasks effectively, and deliver within deadlines.
• Communication & Collaboration: Strong verbal and written communication skills for effective collaboration with cross-functional teams, including marketing, CRM, and content specialists.

Preferred Skills:

• Adobe After Effects: Working knowledge of After Effects for creating motion graphics, animations, and dynamic visual content to enhance engagement.
• Animation/3D Design: Basic capabilities in animation or 3D design to add a further dimension to creative outputs and stand out in a competitive market.

📝 Enhancement Note: The requirement for Figma alongside Adobe Suite signals a modern design workflow. The emphasis on "performance-driven marketing" and "A/B testing" implies a need for designers who understand conversion optimization principles. Proficiency in After Effects is a strong plus, indicating a growing need for motion graphics in the iGaming sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of visual storytelling and brand alignment across various digital marketing channels.
• Showcase projects that highlight effective communication design, illustrating how visuals were used to convey specific messages or achieve marketing objectives.
• Include examples of assets designed for CRM campaigns, promotional materials, and social media, demonstrating adaptability to different platforms and audiences.
• Present case studies or examples that clearly articulate the design process, including problem identification, ideation, execution, and the impact of the final design on key performance indicators (KPIs) like engagement or conversion.

Process Documentation:

• Demonstrate a structured approach to design projects, from initial brief and concept development through to final asset delivery and iteration based on feedback or performance data.
• Provide evidence of workflow management, showing how projects were organized, prioritized, and executed efficiently, especially when managing multiple concurrent tasks.
• Exhibit an understanding of how design processes integrate with marketing workflows, including collaboration with CRM and promotions teams, and how feedback loops are managed for continuous improvement.

📝 Enhancement Note: The explicit requirement for a portfolio without which applications will not be considered underscores its critical importance. The emphasis on "performance-driven marketing" and "A/B testing" within the portfolio context suggests a preference for designs that can be linked to tangible business results.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Sofia, Bulgaria, a competitive salary range is estimated between 1,800 BGN to 3,500 BGN gross per month. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive Salary: A salary that reflects the candidate's skills, experience, and contribution to the company's marketing efforts.
• Premium Health Insurance: Comprehensive health coverage providing access to quality medical services and peace of mind.
• Career and Skills Development Opportunities: Access to training, workshops, courses, and potentially conference attendance to foster professional growth and enhance design capabilities.
• Fun and Collaborative Team Environment: A positive and supportive workplace culture that encourages teamwork, creativity, and mutual respect among colleagues.
• New Modern Office Space: A contemporary and well-equipped workspace designed to enhance productivity, comfort, and collaboration.

Working Hours:

• The role is expected to align with standard full-time working hours, likely 40 hours per week, with potential for some flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: Salary estimation is based on current market data for mid-level graphic design roles in Sofia, Bulgaria, considering the iGaming industry's compensation trends. The benefits package is comprehensive, focusing on employee well-being, professional development, and a positive work environment, which are attractive incentives for creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• The company operates within the iGaming and Entertainment sector, specifically focusing on real money online casinos and casual mobile gaming. This industry is dynamic, highly regulated, and driven by user engagement, innovation, and customer experience. The company prides itself on pioneering a transparent, safe, and fair environment, setting a new standard.

Company Size:

• While not explicitly stated, the presence of dedicated CRM, promotions, and social media teams, along with an in-house design role, suggests a growing, established company, likely falling into the medium-sized business category (50-250 employees). This size typically offers a balance of structured processes and agile decision-making.

Founded:

• Founded with a mission to redefine the online casino experience, the company was accredited by the Alcohol and Gaming Commission of Ontario (AGCO) in February 2023. This recent significant milestone indicates a company that is actively expanding and establishing its presence in regulated markets.

Team Structure:

• The Graphic Designer will be part of an in-house creative and marketing team. They will work closely with, and report to, potentially a Marketing Manager or Creative Lead. Key collaborations will be with the CRM team (for email and loyalty program visuals), promotions team (for campaign assets), and social media team (for platform-specific content).
• The reporting structure is likely direct, with a clear line of communication to a manager responsible for marketing and creative output.
• Cross-functional collaboration is a core aspect, requiring seamless interaction with marketing strategists, content creators, and potentially product/development teams to ensure visual assets align with broader business goals and user experience.

Methodology:

• The company's methodology emphasizes honesty, premium customer experience ("Bring the Olives"), and ambitious growth ("Think Big"). In design, this translates to creating transparent, user-friendly, and high-quality visual assets that enhance player trust and enjoyment.
• Data-driven decision-making is implied through the requirement for A/B testing and optimizing creative performance, suggesting a focus on measuring the impact of design on engagement and conversion metrics.
• Workflow planning and optimization are crucial for managing the volume of creative assets needed for CRM, promotions, and social media, requiring efficient processes and clear communication.
• Automation is not explicitly mentioned for design tasks, but efficiency practices would involve streamlined asset creation and approval processes.

Company Website:

• [Company URL] - (Assuming this would be provided if available, but not in the input data)

📝 Enhancement Note: The company's values (honesty, premium experience, thinking big) provide a strong guiding principle for the design approach. The iGaming industry context is crucial – it demands creativity within strict regulatory frameworks and a focus on player engagement and trust. The emphasis on recent accreditation suggests a company in a growth phase, making this an exciting time to join and contribute to its visual identity.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at a Mid-Level in the operations and creative spectrum. It requires solid foundational graphic design skills, practical experience in digital marketing asset creation, and the ability to work independently on assigned projects while also collaborating effectively within a team. The scope includes executing creative strategies defined by marketing leadership and contributing to campaign success through visual execution.

Reporting Structure:

• The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. This structure provides direct guidance on campaign objectives, brand direction, and performance expectations. Collaboration will be extensive with the CRM, Promotions, and Social Media teams, requiring strong communication and workflow management to integrate design into their operational processes.

Operations Impact:

• The Graphic Designer's work has a direct impact on customer acquisition, engagement, and retention through visually appealing and effective marketing campaigns. By creating assets that resonate with the target audience and are optimized for performance, the designer contributes to key marketing KPIs such as click-through rates (CTR), conversion rates, and overall campaign ROI. Their role is crucial in translating marketing strategies into tangible, engaging visual communications that drive business objectives within the competitive iGaming landscape.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in performance marketing design, learning how to optimize visuals for conversion and engagement through A/B testing and data analysis.
• Specialization Paths: Potential to specialize in areas like motion graphics (with After Effects), UI/UX design for landing pages or app elements, or even lead creative for specific campaign types as experience grows.
• Industry Expertise: Develop a deep understanding of the iGaming industry's creative demands, regulatory nuances, and player psychology from a visual communication perspective.
• Leadership Potential: With proven success and expanded responsibilities, opportunities may arise to mentor junior designers, lead smaller creative projects, or contribute more significantly to creative strategy development.

📝 Enhancement Note: The role offers a clear path for growth within a specialized industry, moving from execution to strategic contribution. The emphasis on performance metrics provides a quantifiable way to demonstrate impact and drive career progression.

🌐 Work Environment

Office Type:

• The company offers a new, modern office space in Sofia, Bulgaria. This suggests a contemporary work environment designed for comfort, collaboration, and productivity, likely featuring contemporary aesthetics and up-to-date amenities.

Office Location(s):

• The primary office location is Sofia, Bulgaria. Specific details about the office's accessibility (e.g., public transport links, parking availability) would be beneficial for candidates considering relocation or commuting.

Workspace Context:

• The workspace is described as "fun and collaborative," indicating an environment where teamwork, idea-sharing, and positive social interaction are encouraged. This fosters a culture where designers can easily connect with marketing and CRM teams to exchange feedback and brainstorm creative solutions.
• As a designer, access to appropriate hardware (high-performance computers) and software licenses (Adobe Creative Suite, Figma) is assumed to be provided, enabling efficient and high-quality work.
• Opportunities for interaction with the operations teams (CRM, promotions, social media) are frequent, ensuring designers are integrated into the marketing workflow and can understand the context and goals behind each creative request.

Work Schedule:

• The standard working hours are likely 40 hours per week, typical for a full-time position. While the environment is collaborative, there may be some flexibility to accommodate project deadlines or personal needs, provided work is completed efficiently and team collaboration is not compromised.

📝 Enhancement Note: The "new modern office space" and "fun and collaborative" environment are key selling points for attracting talent. The on-site nature of the role emphasizes the importance of in-person collaboration for creative teams.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Candidates must submit a CV and a portfolio. Applications without a portfolio will not be considered.
• Initial Screening: HR or a hiring manager will review CVs and portfolios to assess qualifications, experience, and suitability for the role. Emphasis will be on the quality and relevance of design work, particularly in digital marketing and iGaming contexts.
• Design Challenge/Test: Candidates may be asked to complete a short design task or a case study to evaluate their practical skills, problem-solving abilities, and creative approach under timed conditions. This might involve creating a specific asset for a hypothetical campaign.
• Interviews: Multiple rounds of interviews are likely, potentially including:
  • An interview with the hiring manager (e.g., Marketing Manager, Creative Lead) to discuss experience, skills, and cultural fit.
  • A portfolio review session where the candidate walks through their work, explaining their design process, strategic thinking, and the impact of their designs.
  • Interviews with key stakeholders from the CRM, Promotions, or Social Media teams to assess collaboration potential and understanding of their needs.
• Final Decision: Based on all assessments, including skills, portfolio, interview performance, and cultural fit.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Prioritize projects that demonstrate skills in CRM, promotions, social media, and performance marketing. Include 3-5 of your best projects.
• Contextualize Each Piece: For each project, briefly explain the client/company, the objective of the campaign/asset, your role in the project, the design process you followed, the tools used, and the results achieved (e.g., increased engagement, conversion rates).
• Highlight Process & Problem-Solving: Show your thought process. How did you approach the brief? What challenges did you face, and how did you overcome them? This demonstrates critical thinking and adaptability.
• Demonstrate Brand Adaptability: Include examples that show your ability to work within different brand guidelines and adapt your style to suit various target audiences and marketing channels.
• Digital Presentation: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Dribbble) and professionally presented. If submitting specific files, ensure they are well-organized and clearly labeled.

Challenge Preparation:

• Understand the Company: Research Betty's brand, values, and the iGaming industry. Familiarize yourself with their current marketing efforts and competitors.
• Practice Design Principles: Be ready to discuss your understanding of layout, typography, color theory, and visual hierarchy in the context of marketing effectiveness.
• Prepare for A/B Testing Scenarios: Think about how you would approach designing variations of an asset for A/B testing to optimize for specific goals (e.g., higher click-through rate on an email banner).
• Articulate Your Process: Be ready to explain your workflow clearly and concisely, especially how you manage feedback and iterations.
• Focus on Impact: When discussing past projects or hypothetical scenarios, emphasize the business impact of your design decisions.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the practical, results-oriented nature of this role. Candidates should prepare to not only showcase aesthetic skills but also their strategic thinking and understanding of marketing objectives. Highlighting measurable results is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, photo manipulation, digital painting, and creating complex visual compositions. Expected use: creating banners, social media graphics, promotional flyers, and editing imagery for campaigns.
• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations. Expected use: designing logos, icons, infographics, and vector-based marketing assets.
• Figma: A collaborative interface design tool, increasingly used for all types of digital design, prototyping, and handoff to developers. Expected use: designing UI elements for landing pages, creating interactive prototypes, and ensuring consistent design systems.

Analytics & Reporting:

• While not directly a design tool, familiarity with how design assets are tracked and analyzed is beneficial. This may involve understanding metrics from:
  • Web Analytics Platforms (e.g., Google Analytics): To understand how users interact with pages featuring design assets.
  • CRM/Email Marketing Platforms (e.g., Mailchimp, HubSpot, or specialized iGaming platforms): To track the performance of email campaigns and associated visuals.
  • Social Media Analytics: To assess engagement rates and reach of social media graphics.

CRM & Automation:

• Experience working within or alongside CRM systems to understand data-driven personalization and segmentation for marketing campaigns is advantageous. While the designer may not directly manage automation, understanding how visuals integrate into automated workflows is key.

📝 Enhancement Note: Proficiency in Photoshop, Illustrator, and Figma is non-negotiable. The mention of A/B testing and performance optimization implies a need for designers who are comfortable working with data-informed feedback and iterating on designs based on performance metrics.

👥 Team Culture & Values

Operations Values:

• Honesty: This value likely translates to transparency in design communication, clear articulation of design choices, and integrity in representing the brand and its offerings. Operations professionals are expected to be truthful in their reporting and interactions.
• Bring the Olives (Premium Customer Experience): This core value emphasizes delivering exceptional quality and a superior experience. For the Graphic Designer, it means creating polished, engaging, and user-friendly visuals that contribute to a positive player journey and build trust.
• Think Big: This encourages ambitious thinking and continuous improvement. Operations professionals are expected to be proactive, innovative, and always looking for ways to optimize processes, enhance efficiency, and drive better results through their creative output.

Collaboration Style:

• The company fosters a fun and collaborative team environment. This suggests an open, supportive atmosphere where team members are encouraged to share ideas, provide constructive feedback, and work together towards common goals.
• Cross-functional integration with marketing, CRM, and promotions teams is essential. This requires a proactive approach to communication, understanding the needs of different departments, and ensuring design assets seamlessly support their operational objectives.
• A culture of process review and feedback exchange is likely present, enabling continuous improvement in both creative output and operational workflows.

📝 Enhancement Note: The company's values are directly applicable to the operations and creative functions, guiding how work is performed and how team members interact. The emphasis on collaboration is critical for a role that supports multiple marketing functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: A key challenge will be to create visually appealing designs that also meet specific performance marketing goals (e.g., high CTR, conversion rates), requiring a keen understanding of data and user behavior.
• Fast-Paced iGaming Environment: The iGaming industry is dynamic and competitive, often requiring rapid turnaround times for creative assets to support new promotions or market changes, demanding efficient workflow management.
• Brand Consistency Across Platforms: Maintaining a consistent brand identity while adapting visuals for diverse platforms (email, social media, web banners) and audiences requires careful attention to detail and strategic design thinking.
• Adapting to Regulations: The iGaming sector is heavily regulated; designers must be mindful of compliance and legal requirements when creating marketing materials.

Learning & Development Opportunities:

• Operations Skill Advancement: Gain in-depth experience in performance marketing design, understanding how visual elements directly influence user acquisition and retention metrics within a specific industry.
• Industry Conference/Certification: Potential for participation in design or marketing conferences, or pursuing certifications relevant to digital design, marketing analytics, or the iGaming sector.
• Mentorship and Leadership: Opportunities to learn from experienced marketing professionals and potentially mentor junior team members or lead specific design initiatives as the company grows.
• Tool Proficiency: Deepen expertise in Figma and potentially explore advanced animation techniques with Adobe After Effects.

📝 Enhancement Note: The challenges are typical for a performance-oriented creative role in a regulated industry, offering significant learning opportunities for ambitious designers. The growth potential is strong, particularly for those who demonstrate impact and a willingness to adapt.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach designing a series of email banners for a new casino promotion, considering the goal is to maximize sign-ups? What design elements would you prioritize, and how would you ensure brand consistency?" (Prepare to discuss A/B testing ideas for headlines, imagery, and CTAs).
• Collaboration & Stakeholder Management: "Describe a time you had to work with a marketing team that had conflicting feedback on a design. How did you manage the situation and reach a resolution?" (Focus on communication, compromise, and data-driven decision-making).
• Problem-Solving & Efficiency: "Imagine you're given a brief for a social media campaign with a very tight deadline. What steps would you take to ensure you deliver high-quality assets on time?" (Discuss workflow, prioritization, and efficient design techniques).

Company & Culture Questions:

• Company Operations Culture: "What interests you about Betty's approach to the iGaming industry, particularly its focus on transparency and player safety? How would you ensure your designs reflect these values?" (Research the company's mission and values thoroughly).
• Operations Team Dynamics: "How do you prefer to collaborate with marketing, CRM, and promotions teams? What's your approach to receiving and giving feedback on creative work?" (Highlight your teamwork skills and openness to constructive criticism).
• Operations Impact Measurement: "Can you share an example from your portfolio where your design directly contributed to a measurable business outcome, such as increased engagement or conversion?" (Be ready to discuss metrics and ROI).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the objective, explain your role and process, showcase the final design, and conclude with the results/impact.
• Focus on "Why": Don't just show what you designed; explain why you made those design choices. Connect your decisions to the campaign goals and target audience.
• Demonstrate Tool Proficiency: Briefly mention the tools used for specific projects, especially if they are relevant to the job requirements (e.g., "I used Figma for this interactive prototype").
• Be Prepared for Q&A: Anticipate questions about your design choices, challenges, and how you handle feedback. Be confident and articulate.
• Showcase Adaptability: If possible, present projects that demonstrate your ability to work with different brand styles or for different marketing channels.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also an understanding of marketing operations, performance metrics, and the specific demands of the iGaming industry. The portfolio presentation is a critical opportunity to showcase strategic thinking and impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link, ensuring you attach both your CV and a comprehensive graphic design portfolio. Applications lacking a portfolio will not be considered.
• Portfolio Customization: Curate your portfolio to highlight relevant projects demonstrating success in digital marketing, CRM campaigns, social media graphics, and promotional materials. Prioritize work that showcases strong visual storytelling, brand alignment, and measurable impact.
• Resume Optimization: Tailor your resume to emphasize skills and experiences directly mentioned in the job description, such as proficiency in Adobe Creative Suite and Figma, experience in performance-driven marketing, and any iGaming industry background. Use action verbs and quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, explaining the strategic rationale behind your creative choices, and discussing the results achieved in past projects. Be ready to walk through your portfolio and potentially complete a design test.
• Company Research: Thoroughly research Betty's company culture, values, and their position in the iGaming market. Understand their mission to redefine the online casino experience and how your design contributions can support their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.