Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: AppDirect

Location: Buenos Aires, Argentina

Job Type: Full-time

Category: Brand Marketing / Creative Operations

Date Posted: March 27, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid (1 day in office, 4 days remote)

🚀 Role Summary

• Support the Brand Marketing team in maintaining and scaling AppDirect's brand across its company and portfolio of businesses, with a focus on creative production for marketing campaigns, sales enablement, and digital experiences.

• Infuse creative spirit into a growing in-house team, contributing to a wide range of design assignments from concept through production.

• Collaborate with senior design leadership and cross-functional stakeholders to deliver high-quality creative assets aligned with brand systems and supporting multiple business units.

• Apply a strong understanding of design principles and production processes to create and update a variety of materials, ensuring accuracy, consistency, and high visual quality.

• Act as a dedicated design resource for assigned business units, utilizing industry-leading software and demonstrating a proactive, team-oriented approach.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and team context strongly suggest a focus on Brand Marketing and Creative Operations, rather than purely visual design. The role requires a blend of creative execution and operational adherence to brand guidelines across various marketing and sales collateral. The emphasis on supporting business units and collaborating with stakeholders points to an operational aspect of managing brand consistency.

📈 Primary Responsibilities

• Design and update sales presentations, one-pagers, case studies, and other customer-facing collateral to enhance sales enablement and client communication.

• Create a diverse range of marketing assets, including email graphics, social media visuals, digital advertisements, and cohesive campaign imagery to drive brand awareness and engagement.

• Design and update landing pages and web page layouts, adhering to established design systems and brand guidelines to ensure a consistent digital presence.

• Prepare and export web-ready assets for implementation, and manage updates to existing web pages and graphics as required, ensuring efficient digital asset management.

• Consistently apply AppDirect's brand guidelines across all materials to maintain brand integrity and a unified visual identity across all touchpoints.

• Ensure the accuracy, consistency, and high visual quality of all design outputs, acting as a guardian of the brand's aesthetic standards.

• Prepare production-ready files and export assets optimized for web, presentation, and potential print use, streamlining the production workflow.

• Serve as a dedicated design resource for assigned business units, providing specialized creative support and ensuring their unique needs are met within the broader brand framework.

• Collaborate effectively with marketing, sales, and brand team stakeholders to understand project requirements, gather feedback, and ensure design solutions align with business objectives.

📝 Enhancement Note: The responsibilities indicate a need for strong project management and stakeholder communication skills, common in operations roles. The focus on "applying brand guidelines consistently" and "preparing production-ready files" highlights the operational aspect of ensuring brand integrity and efficient asset delivery. The role is less about pure artistic creation and more about consistent application and production within a defined brand framework.

🎓 Skills & Qualifications

Education: Bachelor’s degree in a creative field (e.g., Graphic Design, Fine Arts, Visual Communications) or an equivalent combination of education and practical experience.

Experience: 3+ years of professional design experience, ideally within an in-house creative team or a design agency setting, demonstrating a track record of delivering high-quality creative work.

Required Skills:

• Strong portfolio showcasing a diverse design aesthetic, a range of project types, and a clear perspective on design thinking and problem-solving.

• Proficient understanding and demonstrated aptitude in core design principles, including typography, color theory, layout, iconography, and digital image preparation.

• Solid grasp of production processes for digital and print assets, ensuring files are optimized for various outputs.

• Excellent English verbal and written communication skills, with the ability to convey complex ideas effectively and pitch designs to diverse audiences.

• Extreme attention to detail and a rigorous, quality-focused approach to all design deliverables.

• Ability to work effectively in a remote, distributed team environment, exhibiting strong file organization, asynchronous collaboration skills, and clear written communication.

• Proficiency with leading industry design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience designing presentation slides, particularly using Google Slides.

Preferred Skills:

• Experience with AI creative production for prototyping, image creation, animation, or video production.

• Familiarity with design systems and their implementation.

• Experience in a subscription commerce or SaaS environment.

• Basic understanding of web design principles and user interface (UI) concepts.

📝 Enhancement Note: The requirement for "AI creative production" and proficiency in "Figma" and "Adobe Creative Suite" are critical technical skills for this role. The emphasis on "design thinking" and "portfolio showcasing range of projects" suggests that candidates are expected to demonstrate problem-solving capabilities beyond just aesthetic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a wide range of design projects, showcasing versatility across digital and presentation formats.

• Specific case studies or examples highlighting the application of design principles (typography, color theory, layout, iconography) and production processes.

• Visual examples of how brand guidelines were applied consistently across different collateral types.

• Demonstrations of design thinking and problem-solving approaches to creative challenges.

Process Documentation:

• Examples of workflow for creating and updating sales presentations, one-pagers, and case studies.

• Documentation of the process for generating marketing assets for campaigns, social media, and digital ads.

• Showcases of how landing pages and web page layouts were designed and implemented using established systems.

• Evidence of preparing production-ready files and exporting assets for various platforms (web, presentation, print).

• Examples of how feedback was incorporated and revisions were managed throughout the design process.

📝 Enhancement Note: For this role, the portfolio is crucial. It needs to go beyond just showcasing visual appeal; it must demonstrate the candidate's ability to execute within brand constraints, manage production workflows, and collaborate effectively. The "process documentation" aspect implies a need to articulate how designs are created and managed, aligning with operational efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3+ years of experience in Buenos Aires, Argentina, the estimated annual salary range is ARS $8,000,000 - ARS $14,000,000. This range accounts for the hybrid work model and the comprehensive benefits package.

Benefits:

• 15 paid working days (PTO) per year, in addition to local holidays, providing ample time for rest and personal pursuits.

• Comprehensive medical coverage through OSDE 310 for the employee and dependents, ensuring access to quality healthcare.

• Reimbursement for eligible wellness activities, encouraging a healthy and balanced lifestyle.

• Sponsorship for English lessons, supporting professional development and communication skills enhancement.

• Opportunities to participate in global and local company events, fostering team connection and cultural engagement.

Working Hours: A standard 40-hour work week, with a hybrid arrangement requiring one day per week in the Buenos Aires office and four days working remotely.

📝 Enhancement Note: The salary estimate is based on research from local job boards and salary aggregators for similar roles in Buenos Aires, considering the specified experience level and the hybrid work arrangement. The benefits listed are directly from the job description and are tailored to appeal to professionals seeking a stable and supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: AppDirect operates in the Subscription Commerce and Cloud Service Management sector. This dynamic industry is characterized by rapid technological advancement, evolving business models, and a strong emphasis on customer success and recurring revenue. For operations professionals, this means a need for adaptability, a data-driven mindset, and a focus on efficiency to support scalable growth.

Company Size: AppDirect is a mid-to-large enterprise, employing between 1,000 and 5,000 individuals. This size typically offers the stability and resources of a larger corporation, while still retaining some of the agility and collaborative spirit found in smaller organizations. For operations roles, this implies well-defined processes but also opportunities to influence and improve them within established frameworks.

Founded: AppDirect was founded in 2009. This history suggests a company that has matured beyond its startup phase, likely possessing established operational frameworks, a defined brand identity, and a solid understanding of its market. For a Brand Marketing/Creative Operations role, this means working within a structured brand system that has been refined over time.

Team Structure: The Brand Marketing team is a centralized creative unit responsible for brand consistency across AppDirect and its portfolio of businesses. It likely comprises specialized roles such as designers, content creators, and brand managers. This team collaborates closely with various business units, marketing, sales, and leadership. Operations professionals within this structure often act as crucial links, ensuring brand assets are consistently applied and support strategic objectives across different departments.

Methodology: The team's methodology likely involves a blend of creative ideation and structured production. Key processes would include:

• Data analysis to understand campaign performance and inform design decisions.

• Workflow planning and optimization to manage a high volume of creative requests efficiently.

• Automation and efficiency practices to streamline asset creation and delivery.

• Strong emphasis on adhering to brand guidelines and ensuring visual consistency.

Company Website: https://www.appdirect.com/

📝 Enhancement Note: The company's industry and founding date suggest a stable, established entity with a focus on scalable solutions. The brand marketing team's centralized nature implies a need for clear communication channels and adherence to established brand standards, which is critical for operations roles focused on consistency and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer within the Brand Marketing team. It requires a solid foundation of 3+ years of experience and the ability to work independently on a variety of design tasks while also collaborating effectively. It bridges the gap between junior execution and senior strategic design leadership, offering a chance to develop specialized skills within brand operations.

Reporting Structure: The Graphic Designer will work under the direction of senior design leadership within the Brand Marketing team. They will also collaborate closely with various stakeholders from marketing, sales, and different business units, requiring strong communication and project management skills to navigate these relationships.

Operations Impact: In this role, the Graphic Designer's impact is primarily seen in the consistent and effective communication of AppDirect's brand across all customer-facing materials. High-quality, on-brand creative assets directly support sales enablement, marketing campaign success, and overall brand perception, which in turn contributes to lead generation, customer engagement, and ultimately, revenue growth. By ensuring brand consistency, the role supports operational efficiency by reducing rework and maintaining a unified company image.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in brand management, creative production workflows, and the operational aspects of marketing asset delivery.

• Tool Proficiency: Advanced training and practical application of industry-leading design tools like Figma and Adobe Creative Suite, including emerging AI creative tools.

• Cross-Functional Exposure: Gaining experience working with diverse teams (sales, marketing, product) to understand their creative needs and business objectives, fostering a holistic understanding of business operations.

• Leadership Potential: With demonstrated success and initiative, opportunities to take on more complex projects, mentor junior designers, or specialize in areas like design systems or campaign creative direction.

📝 Enhancement Note: The growth opportunities are framed around operational efficiency and cross-functional collaboration, which are key for career progression in operations-related fields. The role offers a chance to hone skills in managing creative production as an operational function.

🌐 Work Environment

Office Type: The position is hybrid, requiring one day per week in the AppDirect office located in Buenos Aires, Argentina. The remaining four days are remote, offering flexibility. This blend aims to provide the benefits of in-person collaboration and team cohesion with the autonomy and convenience of remote work.

Office Location(s): The primary office location mentioned is Buenos Aires, Argentina. Specific details about the office's amenities or accessibility would need to be confirmed directly with AppDirect, but it is expected to be a professional corporate environment.

Workspace Context:

• Collaborative Environment: The one day in the office is intended for focused collaboration, team meetings, and building in-person relationships, crucial for creative brainstorming and project alignment.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and communication platforms is expected, facilitating seamless remote and in-office work.

• Team Interaction: Opportunities for direct interaction with design leadership and cross-functional team members during in-office days, fostering a sense of community and shared purpose. Remote days allow for focused individual work on design tasks.

Work Schedule: A standard 40-hour work week is expected, with flexibility in remote work hours subject to team and project needs. The hybrid model requires adherence to designated in-office days for collaborative activities.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment, emphasizing a balance between in-person collaboration and remote flexibility. This arrangement is common for creative and operations roles requiring both focused individual work and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and creative output against the role requirements.

• Technical/Creative Assessment: This may involve a design challenge or a portfolio review session where you present your work and discuss your design process, problem-solving approach, and understanding of brand principles. Expect questions related to your experience with Figma, Adobe Creative Suite, and AI creative tools.

• Stakeholder Interviews: Meetings with members of the Brand Marketing team, marketing, and potentially sales stakeholders to evaluate your communication skills, collaboration style, and cultural fit within the team and AppDirect's values.

• Final Interview: A discussion with senior leadership to finalize the decision, focusing on your overall fit, potential impact, and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in brand design, digital assets, presentations, and web design. Prioritize work that demonstrates your ability to apply brand guidelines and solve design challenges.

• Showcase Process: For each selected project, articulate your thought process: the problem, your creative approach, the tools you used (especially Figma, Adobe, AI), your role, and the outcome. Quantify results where possible (e.g., "increased engagement by X%").

• Highlight Operational Aspects: Emphasize your experience with production-ready files, asset export, brand consistency, and working within established design systems or brand guidelines.

• Demonstrate Collaboration: Be prepared to discuss how you’ve worked with stakeholders, incorporated feedback, and managed revisions effectively.

• Tailor to AppDirect: If possible, include a piece that shows your understanding of AppDirect's brand or industry, or a concept piece that aligns with their aesthetic.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly read and understand the objectives, target audience, and constraints.

• Focus on Brand Consistency: Ensure your challenge response adheres strictly to any provided brand guidelines or stylistic requirements.

• Showcase Tool Proficiency: Be prepared to demonstrate or discuss your use of Figma, Adobe Creative Suite, and any AI tools relevant to the challenge.

• Communicate Your Strategy: Clearly articulate the "why" behind your design decisions, focusing on how your approach meets the objectives and supports the brand.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges highlights the practical, execution-oriented nature of this role, typical for creative operations. Candidates must be ready to demonstrate not just creativity, but also process, technical skill, and brand adherence.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating UI elements. Proficiency in Figma is a key requirement for modern design workflows, especially in a distributed team.

• Adobe Creative Suite: This includes Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, icons), and InDesign (layout for presentations, one-pagers, case studies). Expertise in these tools is foundational.

• Google Slides: Crucial for designing and updating sales presentations and other pitch decks, requiring a good understanding of slide layout and visual storytelling within this platform.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., Salesforce, HubSpot) can provide context for asset requirements.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and Google Slides indicates the core technical stack. The "AI creative production" requirement suggests an openness to integrating newer technologies for enhanced efficiency and creativity.

👥 Team Culture & Values

Operations Values:

• Be Seen, Be Yourself, Do Your Best Work: This core AppDirect value encourages authenticity and high performance. For this role, it means bringing your unique creative perspective while delivering exceptional design work that aligns with company standards.

• Collaboration: A strong emphasis on teamwork and shared ownership. Operations professionals in this environment are expected to work harmoniously with colleagues, share knowledge, and contribute to a supportive team atmosphere.

• Data-Driven Approach: While creative, the role is supported by a data-driven company. Understanding how design impacts business metrics and using insights to inform creative decisions is valued.

• Efficiency and Quality: A commitment to producing high-quality work efficiently, ensuring that creative assets are not only visually appealing but also effectively produced and delivered on time.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing, sales, and other business units, requiring strong interpersonal skills and the ability to translate diverse needs into cohesive visual solutions.

• Process Review and Feedback: A culture that encourages open discussion, direct yet respectful feedback, and continuous improvement of design processes and outputs.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights within the design team and across departments to foster collective growth and innovation.

📝 Enhancement Note: The emphasis on "Be Seen, Be Yourself, and Do Your Best Work" suggests an inclusive culture that values individual contribution within a performance-oriented framework. The collaborative and feedback-driven nature is essential for effective operations and creative teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Business Units: Supporting two distinct business units simultaneously requires strong organizational skills and the ability to adapt design approaches to different brand nuances or target audiences while maintaining overall brand coherence.

• Remote Collaboration: Effectively collaborating and communicating creative ideas in a hybrid/remote setting across different time zones can be challenging, requiring proactive communication and clear documentation.

• High Volume of Requests: The role supports day-to-day design needs, which can lead to a high volume of requests. Prioritization, time management, and setting clear expectations will be critical.

• Evolving Creative Technologies: Staying current with AI creative tools and integrating them effectively into design workflows requires continuous learning and adaptation.

Learning & Development Opportunities:

• Advanced Tool Mastery: Deepening expertise in Figma, Adobe Creative Suite, and exploring new AI creative tools for enhanced design capabilities.

• Brand Strategy and Operations: Gaining a deeper understanding of how brand marketing strategies are operationalized and executed through creative assets.

• Cross-Departmental Insights: Learning about the specific needs and challenges of sales and other business units to create more impactful and relevant designs.

• Mentorship: Opportunities to receive guidance from senior design leadership on creative execution, career development, and operational best practices.

📝 Enhancement Note: The challenges are framed around operational management of creative output and adaptation to new technologies, common in evolving GTM and marketing operations environments. Growth opportunities focus on both technical skill development and strategic operational understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance design requests from multiple stakeholders or business units. How did you prioritize and ensure brand consistency across all?" (Focus on prioritization, communication, and brand adherence).

• "How do you approach applying brand guidelines to new creative projects, especially when working with established design systems?" (Highlight understanding of brand operations and system utilization).

Company & Culture Questions:

• "How do you interpret AppDirect's values of 'Be Seen, Be Yourself, and Do Your Best Work' in a design context?" (Show alignment with company culture and personal work ethic).

• "How do you approach collaboration and feedback within a creative team, especially in a hybrid or remote setting?" (Illustrate your teamwork and communication style).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, explain the "challenge," your "solution" (design process, tools used), and the "result" (impact, outcomes). Be concise and engaging.

• Highlight Operational Execution: Specifically point out instances where you applied brand guidelines, managed production workflows, prepared files for implementation, or worked within design systems.

• Showcase Tool Versatility: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, Google Slides, and any AI tools you've utilized.

• Practice Your Pitch: Rehearse your presentation to ensure smooth delivery, clear articulation, and confident responses to potential questions. Aim for a presentation that is around 15-20 minutes to allow for discussion.

📝 Enhancement Note: The interview preparation emphasizes demonstrating operational skills, strategic thinking, and effective communication, which are key for any role involving creative production and stakeholder management within a business context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the AppDirect careers portal via the provided link.

• Tailor Your Resume: Highlight your 3+ years of design experience, proficiency in Figma, Adobe Creative Suite, and Google Slides, and any experience with AI creative tools. Emphasize achievements related to brand consistency, marketing asset creation, and sales enablement collateral.

• Curate Your Portfolio: Select 3-5 strong projects that showcase your design aesthetic, range, and ability to execute within brand guidelines. Prepare to discuss your process, tools, and the impact of your work. Focus on examples that demonstrate operational aspects of design production.

• Prepare for the Interview: Familiarize yourself with AppDirect's brand and services. Practice articulating your design process, problem-solving skills, and how you contribute to business objectives and operational efficiency. Be ready to discuss your hybrid work approach.

• Research AppDirect's Brand: Understand their current marketing materials, website, and overall brand messaging. This will help you tailor your responses and demonstrate your understanding of their visual identity and operational needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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