Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: AmeriLife Location: Remote, FL (United States) Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: August 1, 2025 Experience Level: Mid-Senior Level (3-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is central to AmeriLife's marketing operations, focusing on the creation of visually compelling assets that drive brand awareness and support go-to-market strategies across various channels.
• The Graphic Designer will be instrumental in translating strategic marketing objectives into impactful print and digital designs, ensuring brand consistency and elevating the company's visual identity.
• Success in this position requires a strong understanding of graphic design principles, proficiency in the Adobe Creative Suite, and the ability to manage multiple projects within a dynamic marketing environment.
• The role involves close collaboration with marketing, content, and other internal teams to deliver high-quality creative output that supports sales enablement and overall business growth.

📝 Enhancement Note: While the raw job description is for a Graphic Designer, for the purpose of this enhanced output, the role is framed within a marketing operations context due to its direct impact on marketing collateral, brand consistency, and support for sales enablement initiatives. The focus is on how design directly supports operational marketing functions and Go-To-Market (GTM) strategies.

📈 Primary Responsibilities

• Develop and execute visually engaging print collateral, including brochures, flyers, postcards, and event signage, to support affiliate and corporate marketing campaigns and lead generation efforts.
• Design and optimize digital creative assets such as web graphics, email marketing visuals, social media content, and digital advertisements to enhance online presence and customer engagement.
• Create branded materials for national and regional events, encompassing banners, stage graphics, wayfinding signage, and promotional items, ensuring a cohesive and impactful brand experience at marketing events.
• Maintain and evolve brand guidelines and templates for all creative output, ensuring visual consistency and adherence to AmeriLife's brand identity across all touchpoints, a key aspect of brand operations.
• Collaborate effectively with marketing, communications, and content teams, as well as internal stakeholders and external vendors, to ensure creative projects align with strategic objectives and are delivered on time and within budget.
• Manage multiple design projects simultaneously, prioritizing tasks, adhering to strict project timelines, and maintaining high standards of creative quality and accuracy.
• Stay abreast of the latest industry trends in graphic design, visual communication, and marketing technology, identifying opportunities to innovate and improve creative processes.
• Contribute to the continuous improvement of design workflows and the optimization of creative asset production for greater efficiency and impact.

📝 Enhancement Note: The responsibilities have been expanded to highlight the operational aspects of graphic design, linking them to marketing operations functions like lead generation, sales enablement, brand operations, and marketing events. Terms like "visual storytelling," "brand stewardship," and "project management" are emphasized as core operational competencies for a designer supporting marketing efforts.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, Marketing, or a closely related field.

Experience:

• 3–5 years of professional experience in graphic design, preferably within an in-house marketing team or agency environment, with a focus on marketing collateral development and digital asset creation.
• Demonstrated experience in process optimization for creative workflows and asset management.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Creative Cloud, specifically InDesign, Illustrator, and Photoshop, for creating high-quality print and digital assets.
• Visual Communication: Strong ability in typography, layout design, and visual storytelling to effectively convey marketing messages and brand identity.
• Brand Stewardship: Proven experience in adhering to and contributing to brand guidelines, ensuring visual consistency across all marketing materials.
• Digital & Print Production: Solid understanding of digital and print production processes, including file preparation, color management, and vendor coordination for marketing campaign execution.
• Project Management: Excellent organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Collaboration & Communication: Strong interpersonal skills for effective collaboration with cross-functional teams, internal clients, and external partners.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with Adobe After Effects or Premiere Pro for creating dynamic visual content.
• Event Marketing Design: Proven experience designing materials for trade shows, conferences, and other marketing events.
• CRM/Marketing Automation Familiarity: Basic understanding of how design assets integrate with CRM and marketing automation platforms (e.g., for email campaigns).
• Social Media Design: Experience creating engaging visual content tailored for various social media platforms.

📝 Enhancement Note: The qualifications are framed to highlight the operational relevance of design skills. Emphasis is placed on experience with marketing collateral, digital asset creation, brand consistency, and project management within a marketing context, aligning with the needs of marketing operations. The mention of CRM/Marketing Automation familiarity adds an operational layer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects, with a strong emphasis on marketing collateral (print and digital), brand identity work, and event marketing materials.
• Demonstrate a clear understanding of design process, from concept development and client brief interpretation to final asset delivery and production.
• Include examples that highlight visual storytelling capabilities and how design effectively communicates key messages for marketing campaigns.
• Showcase experience working within established brand systems and the ability to adapt designs to meet specific campaign objectives and target audience needs.

Process Documentation:

• Candidates are expected to articulate their design workflow processes, including how they approach project briefs, manage revisions, collaborate with stakeholders, and prepare files for various production methods.
• Examples of how design processes have been optimized for efficiency and quality should be readily available for discussion.
• Be prepared to discuss how design metrics or feedback are incorporated into iterative improvements for future creative output.

📝 Enhancement Note: This section focuses on portfolio requirements specifically relevant to operations professionals. It emphasizes demonstrating a structured design process, efficiency in workflow, and the ability to produce assets that directly support marketing operations and campaign execution. The inclusion of "asset management" and "production methods" adds an operational layer.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 3-5 years of experience in a remote US-based role, the estimated salary range is $60,000 - $80,000 per year. This range reflects the required skill set, experience level, and the fully remote nature of the position.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans designed to support employee well-being.
• Retirement Savings Plan: 401(k) with company matching to support long-term financial planning.
• Paid Time Off: Generous vacation, sick leave, and holiday pay to promote work-life balance.
• Professional Development: Opportunities for ongoing training, workshops, and access to design resources to foster skill enhancement.
• Remote Work Stipend: Potential for a stipend to support home office setup and connectivity.
• Life Insurance & Disability: Coverage options for income protection and peace of mind.

Working Hours:

• Standard full-time hours, typically 40 hours per week. Flexibility may be available depending on project demands and team coordination, allowing for effective management of design tasks and collaboration across different time zones if applicable.

📝 Enhancement Note: A salary range has been estimated based on typical market rates for a Graphic Designer with the specified experience level in the US. Benefits are listed with a focus on aspects valuable to operations professionals, such as professional development and work-life balance, crucial for sustained productivity in creative and operational roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (Annuity, Life, and Health) Company Size: AmeriLife is a significant player in the insurance industry, with a history spanning over 50 years. As a leader in developing, marketing, and distributing insurance solutions, the company likely employs a substantial number of professionals, indicating a structured organizational environment. The exact size is not provided, but its leadership position suggests a medium to large enterprise. Founded: Over 50 years ago, indicating a long-standing presence and established reputation in the insurance market.

Team Structure:

• The Graphic Designer will be part of an in-house creative team, reporting directly to the Executive Creative Director, suggesting a dedicated function for creative output.
• This team likely collaborates closely with broader marketing, communications, and content departments, forming a core component of the company's marketing operations infrastructure.
• The role requires interaction with various internal clients and stakeholders across different departments, fostering cross-functional collaboration and a shared approach to achieving business objectives.

Methodology:

• AmeriLife's approach likely emphasizes a data-driven strategy for its insurance solutions, which translates to a need for visually impactful marketing materials that clearly communicate complex product benefits and value propositions.
• The company's focus on supporting agents, marketers, and carrier partners suggests a strong emphasis on creating user-friendly and effective marketing tools and resources.
• Expect a process-oriented environment where brand consistency and adherence to compliance standards are paramount, especially in the highly regulated insurance sector.

Company Website: [AmeriLife Website URL - Not provided in the input, but typically AmeriLife.com]

📝 Enhancement Note: The company context is interpreted through the lens of a professional services firm in a regulated industry. This implies a need for meticulous design, adherence to brand and compliance standards, and a collaborative approach to supporting sales and marketing operations. The emphasis on "visual communication" and "marketing collateral" is critical for understanding the role's operational impact.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the creative and marketing operations function. It offers the opportunity to gain significant experience in a specialized area of marketing support, contributing directly to the company's Go-To-Market (GTM) strategies. Reporting Structure: The Graphic Designer reports to the Executive Creative Director, indicating a clear line of management and mentorship within the creative department. This structure allows for direct guidance on design projects and professional development. Operations Impact: The designs produced by this role directly influence customer perception, brand recognition, and the effectiveness of marketing campaigns. High-quality visuals are crucial for sales enablement, lead generation, and building trust in the insurance sector, thereby contributing to revenue growth and operational efficiency in marketing.

Growth Opportunities:

• Specialization: Develop expertise in specific areas of design relevant to the insurance industry, such as financial services marketing design, annuity/life insurance collateral, or digital marketing design.
• Skill Advancement: Opportunities to expand skill sets into motion graphics, video editing, UI/UX design, or advanced digital marketing design through training and project experience.
• Team Leadership: Potential to grow into a Senior Graphic Designer role, leading projects, mentoring junior designers, or managing specific creative initiatives.
• Cross-Functional Exposure: Gain broader experience by collaborating with other departments, potentially moving into roles within marketing management, content strategy, or brand management.

📝 Enhancement Note: The career analysis focuses on how a design role contributes to broader operational goals within marketing and sales. Growth opportunities are framed in terms of specialization, skill development, and potential career paths within the operations and marketing functions, emphasizing the role's contribution to business growth and efficiency.

🌐 Work Environment

Office Type: Fully Remote. This signifies a distributed workforce model, requiring strong self-management and effective digital communication tools. Office Location(s): While the role is remote, the primary "location" is listed as Florida, suggesting that while employees can work from anywhere in the US, there might be a preference or administrative base in Florida. Other remote locations are also listed, indicating a national hiring scope.

Workspace Context:

• The remote setting fosters autonomy and requires a proactive approach to communication and collaboration using digital platforms.
• Access to company-provided design software and potentially cloud-based collaboration tools will be essential for seamless workflow integration.
• Opportunities for interaction will primarily be through virtual meetings, project management software, and digital communication channels, emphasizing clear and concise communication for operations coordination.

Work Schedule:

• A standard 40-hour work week is expected, with potential for some flexibility to accommodate project deadlines. This flexibility is key for managing design workflows and ensuring timely delivery of assets for marketing campaigns.

📝 Enhancement Note: The remote work environment is highlighted, with an emphasis on the operational requirements of such a setup: self-management, digital collaboration tools, and structured communication protocols to ensure seamless workflow and project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.
• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise that simulates real-world tasks, such as creating a piece of marketing collateral or adapting existing designs, to evaluate practical skills and problem-solving abilities. This is a critical step for assessing operational design execution.
• Interviews: Typically involves interviews with the Executive Creative Director and potentially members of the marketing team to discuss experience, approach to design challenges, brand understanding, and cultural fit. Expect questions about your design process, how you handle feedback, and your experience with marketing campaign support.
• Portfolio Review: A dedicated session to walk through your portfolio, discussing your design choices, process, and the impact of your work. Be prepared to articulate the operational objectives behind your designs and how they contributed to campaign success.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role, focusing on marketing collateral, digital assets, and brand work. Highlight projects with clear objectives and demonstrable results.
• Showcase Process: For each project, briefly explain the brief, your design process, the tools used, and the final outcome. Emphasize how you ensured brand consistency and met project goals.
• Highlight Impact: Where possible, quantify the impact of your designs (e.g., increased engagement, improved conversion rates for a campaign, successful event promotion). Focus on how your design supported broader marketing operations goals.
• Prepare for Questions: Be ready to discuss your design philosophy, how you handle constructive criticism, and your experience working with marketing teams and adhering to brand guidelines.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly, managing your time effectively, and producing a polished, on-brand deliverable.
• Practice articulating your design decisions clearly and concisely, explaining the rationale behind your creative choices and how they align with the marketing objectives and operational needs.

📝 Enhancement Note: This section provides actionable advice for applicants, focusing on how to present their portfolio and prepare for interviews with an operations-centric perspective. Emphasis is placed on demonstrating process, impact, and alignment with marketing operations goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Adobe InDesign (for print layout and collateral), Adobe Illustrator (for vector graphics and logos), and Adobe Photoshop (for image editing and digital asset creation).
• Project Management Software: Familiarity with tools like Asana, Monday.com, or Trello for task management and project tracking within a team.
• Cloud Storage/Collaboration: Experience with platforms like Google Drive, Dropbox, or Microsoft OneDrive for file sharing and collaboration.

Analytics & Reporting:

• While not a primary data analysis role, an understanding of how design impacts key metrics (e.g., click-through rates for digital ads, engagement on social media graphics) is beneficial. Familiarity with basic web analytics concepts (e.g., Google Analytics) to understand asset performance is a plus.

CRM & Automation:

• Basic familiarity with how design assets are implemented within CRM platforms (like Salesforce) or marketing automation tools (like HubSpot, Marketo) for email campaigns and digital advertising is advantageous. Understanding asset requirements for these systems is key.

📝 Enhancement Note: The tools section is tailored to a design role supporting marketing operations. Emphasis is on the core Adobe Suite, project management tools for workflow efficiency, and an understanding of how design assets integrate with CRM and marketing automation for campaign execution.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A commitment to upholding and enhancing the AmeriLife brand through consistent, high-quality design.
• Collaboration: A proactive and communicative approach to working with cross-functional teams to achieve shared marketing and business objectives.
• Efficiency & Precision: A focus on delivering timely, accurate, and well-executed creative assets that support operational effectiveness.
• Innovation: An openness to exploring new design trends and technologies to keep marketing materials fresh and impactful.
• Customer Focus: Creating designs that resonate with target audiences and effectively communicate value propositions to drive engagement and support sales.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing managers, content creators, and other stakeholders to translate strategic needs into visual solutions.
• Open communication and a willingness to give and receive constructive feedback are crucial for iterative design processes and ensuring alignment with campaign goals.
• Team members are encouraged to share insights and best practices to collectively elevate the quality and impact of all creative output.

📝 Enhancement Note: The team culture and values are interpreted through the lens of a professional services organization where collaboration, brand consistency, and efficiency are key operational drivers. The values reflect the importance of design in supporting broader business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creativity: A key challenge will be maintaining strict brand adherence while also bringing fresh, innovative design concepts to life for various marketing initiatives.
• Managing Diverse Project Demands: Juggling multiple projects with varying deadlines and creative requirements from different departments will require strong organizational and prioritization skills.
• Adapting to Evolving Marketing Trends: Staying current with digital design trends, platform best practices, and evolving marketing strategies to ensure creative output remains relevant and effective.
• Remote Communication Nuances: Effectively collaborating and communicating creative intent and feedback in a fully remote setting, ensuring clarity and minimizing misunderstandings.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Cloud or explore new design software and tools.
• Industry Best Practices: Learning about design strategies specific to the insurance and financial services industries, including compliance considerations.
• Digital Marketing Integration: Understanding how design assets integrate with and impact digital marketing channels, SEO, and user experience.
• Project Management Skills: Developing stronger project management capabilities to handle increasingly complex creative initiatives.

📝 Enhancement Note: Challenges are identified based on the nature of a design role supporting marketing operations, emphasizing the need for adaptability, strong project management, and continuous learning within a dynamic marketing landscape.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your design process for creating marketing collateral (e.g., a brochure, a digital ad campaign). How do you approach understanding the brief, target audience, and key message?
• How do you ensure brand consistency across different design projects and platforms? Can you provide examples of how you've managed brand guidelines?
• Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure timely delivery of high-quality work?
• How do you incorporate feedback from stakeholders or clients into your designs? Can you share an example of a challenging feedback situation and how you resolved it?

Company & Culture Questions:

• What attracts you to AmeriLife and our mission? How do you see your design skills supporting our company goals?
• How do you stay updated on design trends and best practices, particularly those relevant to the insurance or financial services industry?
• Describe your ideal work environment and how you thrive in a remote setting. What are your strategies for effective remote collaboration?

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, craft a narrative: the objective, your role, your process, the challenges faced, and the outcome. Focus on how your design solved a problem or contributed to a marketing goal.
• Visual Clarity: Ensure your presentation is clean, professional, and easy to follow. Use screen sharing effectively to highlight key details in your work.
• Quantify Impact: If possible, mention metrics or results associated with your designs (e.g., improved engagement, successful event turnout). This demonstrates the operational value of your work.
• Demonstrate Process: Be ready to discuss your workflow, your use of tools, and how you iterate on designs based on feedback.

📝 Enhancement Note: Interview preparation advice is tailored to highlight the operational aspects of the role. Candidates are encouraged to emphasize their process, ability to manage projects, and how their design work contributes to business objectives and marketing effectiveness.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the AmeriLife careers portal.
• Portfolio Customization: Ensure your portfolio prominently features your strongest work in print design, digital marketing assets, and event collateral. Tailor your project selection to showcase experience relevant to the insurance industry if possible.
• Resume Optimization: Highlight your proficiency in Adobe Creative Cloud, your years of experience, and key responsibilities like brand stewardship, project management, and marketing campaign support. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, your ability to manage projects efficiently, and how your creative contributions support marketing operations and business objectives. Prepare specific examples for common interview questions.
• Company Research: Familiarize yourself with AmeriLife's brand, its products, and its position in the insurance market. Understanding their business context will help you tailor your responses and showcase your suitability for supporting their marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.