Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Alexander Shunnarah Trial Attorneys Location: Birmingham, AL Job Type: Full-time, Contractor Category: Marketing Operations, Creative & Media Date Posted: 2025-11-04T14:35:21 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing and executing creative marketing assets across both digital and print mediums, directly supporting the marketing team's strategic objectives.
• The Graphic Designer will be responsible for maintaining and enforcing strict brand standards, ensuring all visual communications are consistent and professional.
• Key focus will be on producing high-quality, polished visuals that effectively communicate the firm's message and enhance client engagement.
• The position offers an opportunity to contribute to a growing personal injury law firm, working collaboratively within a dynamic marketing department.

📝 Enhancement Note: While the original listing is for a Graphic Designer, this enhancement positions it within the broader "Revenue Operations" context by focusing on how visual assets directly impact marketing effectiveness, lead generation, and brand perception, which are core to GTM (Go-To-Market) strategies. The inclusion of "Marketing Operations" and "Creative & Media" as categories reflects the intersection of creative output and operational execution.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of marketing collateral, including digital ads, social media graphics, website banners, email templates, brochures, flyers, and other print materials, ensuring alignment with marketing campaign goals.
• Maintain and rigorously apply established brand guidelines, including logo usage, color palettes, typography, and imagery, across all designed assets to ensure brand consistency and integrity.
• Collaborate closely with the marketing team, attorneys, and other stakeholders to understand project requirements, gather feedback, and iterate on designs to meet objectives and deadlines effectively.
• Manage multiple design projects simultaneously, prioritizing tasks, and ensuring timely delivery of high-quality, polished deliverables that exceed expectations.
• (Bonus) Contribute to video editing tasks and produce motion graphics for marketing campaigns, if applicable, to enhance multimedia content strategy.

📝 Enhancement Note: The primary responsibilities have been expanded to detail specific design outputs and operational aspects like brand consistency and stakeholder collaboration, which are critical for a successful marketing operations function. The "bonus" video editing skill is framed as a strategic asset for multimedia campaign enhancement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is often preferred for roles requiring a strong foundation in design principles. Experience: A minimum of 2-5 years of professional graphic design experience, with a demonstrable track record of creating successful marketing assets for both digital and print platforms. Experience within a law firm or professional services environment is a plus.

Required Skills:

• Proven proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating complex design assets.
• Strong grasp of fundamental design principles, including typography, layout composition, color theory, and visual hierarchy, to create aesthetically pleasing and effective designs.
• Demonstrated ability to effectively interpret and incorporate feedback from various stakeholders, translating constructive criticism into refined and professional final deliverables.
• Exceptional organizational and time management skills, with the capacity to manage multiple projects concurrently, prioritize tasks, and meet demanding deadlines in a fast-paced environment.
• Keen attention to detail to ensure accuracy, consistency, and adherence to brand standards in all creative output.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics creation (e.g., Adobe After Effects).
• Familiarity with content management systems (CMS) for web content integration.
• Understanding of marketing automation platforms and their design requirements.
• Experience in a legal or professional services industry.

📝 Enhancement Note: The qualifications are structured to highlight the operational aspects of design, such as adherence to brand standards and time management, which are critical for marketing operations roles. The preferred skills are tailored to enhance the candidate's value in a GTM context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of design projects, with a strong emphasis on marketing collateral for both digital and print.
• Demonstrate successful application of brand guidelines and how design choices support specific marketing objectives or campaigns.
• Include case studies or project descriptions that highlight the design process, problem-solving approach, and the impact of the designs.
• Showcase proficiency with core design software, particularly Adobe Creative Suite, with examples that reflect advanced techniques and creative solutions.

Process Documentation:

• Examples of workflow management for design projects, illustrating how projects are initiated, developed, reviewed, and finalized.
• Demonstrate experience in iterating designs based on feedback, showing before-and-after examples or explaining the revision process.
• Showcase how designs were integrated into broader marketing campaigns or platforms, detailing any technical considerations or collaboration involved.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only displays creative talent but also demonstrates an understanding of design's role in marketing operations, process efficiency, and quantifiable impact.

💵 Compensation & Benefits

Salary Range: $25.00 - $30.00 per hour. This range is based on the provided information for full-time W2 employees. For contract 1099 roles, the hourly rate would typically align with or slightly exceed this range, reflecting contractor status and benefits not being provided by the employer. Benefits:

• Comprehensive health, dental, and vision insurance plans for full-time W2 employees.
• Access to supplemental insurance options for enhanced coverage.
• Generous paid time off (PTO) for eligible employees, supporting work-life balance.
• Opportunity to work on impactful projects within a growing, supportive marketing team.
• Potential for professional development and skill enhancement in a dynamic legal marketing environment.

Working Hours: Approximately 25-40 hours per week, with the expectation of on-site work. This allows for flexibility, catering to both full-time W2 employees and 1099 contractors.

📝 Enhancement Note: The salary range has been explicitly stated and clarified for both full-time and contractor roles. Benefits are detailed, and working hours are presented with an emphasis on flexibility while maintaining the on-site requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (Personal Injury Law). Alexander Shunnarah Trial Attorneys operates in a competitive legal market, emphasizing client commitment and a proactive approach to case management. This industry context means marketing efforts must be both impactful and highly professional, adhering to ethical guidelines. Company Size: Rapidly growing, with offices across the nation. This indicates a dynamic, evolving environment where processes may be scaling and there's potential for significant impact. Founded: The founding date is not provided, but the firm's rapid growth suggests a modern, forward-thinking organizational structure.

Team Structure:

• The Graphic Designer will be part of a marketing team that supports a national network of attorneys. This implies cross-functional collaboration with legal professionals and marketing specialists.
• Reporting is likely to a Marketing Manager or Director, with direct interaction with attorneys on specific campaign needs.
• Collaboration is expected across digital marketing, content creation, and potentially PR/communications functions.

Methodology:

• The firm emphasizes a "real approach," innovation, and a "go-getter mentality," suggesting a results-oriented and proactive work environment.
• Designs are expected to align with core values: Client Commitment, Integrity, A Will to Win, Teamwork, Personal Accountability, and Passion.
• Data-driven decision-making is implied through the need for effective marketing assets that contribute to client acquisition and firm growth.

Company Website: https://shunnarah.com/careers/

📝 Enhancement Note: This section contextualizes the Graphic Designer role within the legal industry and a growing firm, highlighting how design contributes to the firm's mission and values. The "Methodology" section bridges creative work with operational goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It offers a solid foundation within marketing operations, focusing on execution and brand consistency. The role is critical for translating marketing strategies into tangible visual assets. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director. This provides a clear line of communication and mentorship, with opportunities to learn about broader marketing strategies and operations. Operations Impact: Visual assets created by the Graphic Designer directly influence lead generation, brand perception, and client engagement. High-quality, on-brand visuals are essential for effective marketing campaigns, contributing to the firm's overall revenue generation and market presence.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., digital advertising, branding) or expand into related fields like UI/UX design or motion graphics.
• Leadership Potential: As the firm grows, there may be opportunities to take on more complex projects, mentor junior designers, or contribute to design strategy development, potentially leading to a Senior Graphic Designer or Art Director role.
• Cross-Functional Development: Exposure to legal marketing strategies, campaign planning, and data analysis can broaden understanding of GTM operations and open doors to roles in marketing management or operations.

📝 Enhancement Note: This analysis frames the Graphic Designer role within a career path that emphasizes growth and impact within marketing operations and GTM strategy, highlighting how creative execution contributes to business objectives.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site." This indicates a traditional office environment where in-person collaboration and access to office resources are expected. Office Location(s): Birmingham, AL. This suggests a specific geographic base for the role, requiring the candidate to be available to work from the firm's Birmingham office.

Workspace Context:

• The environment is described as "supportive," valuing collaboration, innovation, and professional development, suggesting a positive and engaging workplace culture.
• As an on-site role, the designer will have access to office-based creative tools and potentially a dedicated workspace conducive to design work.
• Opportunities for direct interaction with the marketing team and potentially attorneys will foster a collaborative and communicative work atmosphere.

Work Schedule: Approximately 25-40 hours per week, with flexibility noted for both full-time and contractor roles. While on-site, the exact daily schedule may offer some adaptability, common in creative roles.

📝 Enhancement Note: The emphasis on an "On-site" work environment is critical, and the description highlights the collaborative and supportive aspects of the workspace relevant to a creative operations role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be prepared to highlight projects that demonstrate your ability to meet brand standards and deliver on marketing objectives.
• Skills Assessment: A practical design exercise or a review of specific portfolio pieces to evaluate proficiency in Adobe Creative Suite and understanding of design fundamentals (typography, layout, color theory).
• Behavioral/Situational Interview: Questions focused on your experience with feedback, time management, collaboration, and how you approach problem-solving in a design context. Prepare examples demonstrating your "go-getter mentality" and "personal accountability."
• Team/Culture Fit Interview: Discussion about your work style, how you collaborate, and how you align with the firm's values (Client Commitment, Integrity, Will to Win, Teamwork, Personal Accountability, Passion).

Portfolio Review Tips:

• Curate your portfolio to prominently feature marketing assets (digital and print) relevant to law firms or professional services, if possible.
• For each project, include a brief description of the objective, your role, the process, the tools used, and the outcome or impact.
• Highlight your ability to adhere to brand guidelines and adapt designs based on feedback. Showcase at least one example demonstrating your iterative design process.
• Be ready to discuss your design choices, explaining the rationale behind your use of typography, color, and layout in relation to marketing goals.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly. Prioritize creating a clear, on-brand design that addresses the core requirements.
• Manage your time effectively during the challenge. It's often better to produce a solid, complete design within the time limit than an overly complex, unfinished one.
• Be prepared to present your work and articulate your design decisions, linking them back to the brief and the firm's values.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their skills and portfolio effectively for a design role within a professional services firm, emphasizing the operational aspects of design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency expected in Photoshop (for image manipulation and digital graphics), Illustrator (for vector graphics, logos, and illustrations), and InDesign (for layout and print collateral). Mastery of these tools is critical for producing high-quality marketing assets.
• Video Editing Software (Bonus): Familiarity with tools like Adobe Premiere Pro or Final Cut Pro is a plus for multimedia content creation.
• Motion Graphics Software (Bonus): Experience with Adobe After Effects would be beneficial for creating dynamic visual content.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts analytics (e.g., A/B testing of ad creatives, click-through rates on social media graphics) is advantageous. Familiarity with web analytics platforms (e.g., Google Analytics) can provide context for digital design performance.

CRM & Automation:

• Understanding how designs integrate with CRM or marketing automation platforms (e.g., email marketing software, social media management tools) is beneficial for ensuring seamless campaign execution.

📝 Enhancement Note: This section details the specific software critical for the role, emphasizing the Adobe Creative Suite as a core requirement and framing other tools in the context of marketing operations and campaign integration.

👥 Team Culture & Values

Operations Values:

• Client Commitment: Designs should always consider how they will serve and resonate with the firm's clients, reflecting professionalism and a focus on client needs.
• Integrity: All creative work must be truthful, ethical, and compliant with legal marketing regulations, maintaining the firm's reputation.
• A Will to Win: Designs should be compelling and persuasive, contributing to the firm's success in attracting clients and winning cases.
• Teamwork: Collaborate effectively with marketing colleagues and legal staff, contributing to a cohesive and productive team environment.
• Personal Accountability: Take ownership of design projects from concept to completion, ensuring quality and timely delivery.
• Passion: Demonstrate enthusiasm for design and a commitment to producing high-quality work that makes a difference.

Collaboration Style:

• The firm fosters a collaborative environment where team members support each other's professional development.
• Expect to work closely with marketing managers, content creators, and potentially attorneys, requiring clear communication and the ability to incorporate diverse feedback.
• A culture of innovation suggests openness to new design ideas and approaches that can enhance marketing effectiveness.

📝 Enhancement Note: The company's core values are translated into actionable expectations for a Graphic Designer, highlighting how creative work contributes to the firm's operational ethos and collaborative success.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring all marketing materials, across various platforms and over time, consistently reflect the firm's brand identity can be challenging, especially in a rapidly growing organization. Mitigation involves rigorous adherence to brand guides and clear communication.
• Balancing Creativity with Firm Needs: Creatively expressing the firm's brand while adhering to legal marketing regulations and specific attorney requests requires a delicate balance. Preparation involves understanding industry constraints and developing persuasive design rationales.
• Fast-Paced Environment: The firm's rapid growth means deadlines can be tight and project volumes high. Developing strong time management and prioritization skills is key to navigating this.
• Adapting to Evolving Marketing Trends: Staying current with design trends and digital marketing best practices is essential for creating effective, modern visuals. Continuous learning and professional development are crucial.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite, or to learn new software like motion graphics or UX/UI design tools.
• Industry Exposure: Learning about legal marketing strategies, campaign planning, and the specific needs of personal injury law can broaden professional horizons.
• Portfolio Expansion: The diverse range of projects offers opportunities to build a robust portfolio showcasing a wide array of design skills and successful campaign contributions.

📝 Enhancement Note: This section addresses potential challenges specific to a designer role in a law firm and outlines clear growth paths and learning opportunities within marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables were met?" (Focus on time management, prioritization, and organizational skills).
• "How do you approach incorporating feedback from stakeholders, especially when it might conflict with your initial design vision?" (Highlight your collaboration, adaptability, and problem-solving skills, emphasizing your "go-getter mentality" and "personal accountability").
• "Walk us through a marketing campaign where your design played a crucial role in its success. What was the objective, your approach, and the outcome?" (Prepare a case study from your portfolio that demonstrates your impact and understanding of marketing goals).

Company & Culture Questions:

• "What interests you about working for a personal injury law firm like Alexander Shunnarah Trial Attorneys?" (Research the firm's mission, values, and recent work to tailor your response).
• "How do you align your design process with company values such as 'Client Commitment' and 'Integrity'?" (Connect your personal work ethic and design philosophy to the firm's stated values).
• "Describe your experience working in a team environment. How do you contribute to a collaborative atmosphere?" (Provide examples of teamwork and how you effectively communicate and support colleagues).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges faced, your design process, the solutions implemented, and the results achieved. Use the STAR method (Situation, Task, Action, Result).
• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, higher click-through rates, positive client feedback).
• Highlight Process: Show your understanding of workflow and iteration by including sketches, wireframes, or different design versions. This demonstrates your ability to refine work based on feedback.
• Show Brand Adherence: Explicitly point out how your designs adhere to brand guidelines and contribute to overall brand consistency.

📝 Enhancement Note: This section provides targeted interview preparation advice, focusing on how candidates can showcase their operational skills, strategic thinking, and alignment with the company's values and GTM objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Alexander Shunnarah Trial Attorneys careers page.
• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, digital and print marketing assets, and any relevant experience in professional services or law firms. Use keywords from the job description such as "marketing assets," "brand standards," "typography," and "time management."
• Curate Your Portfolio: Ensure your portfolio prominently features your best work, particularly examples of marketing collateral. Prepare a concise narrative for each project that emphasizes your process, problem-solving, and impact.
• Prepare for the Interview: Review common interview questions for graphic designers and operations roles. Practice articulating your design philosophy, your approach to feedback, and how your skills align with the firm's values and goals. Be ready to discuss your portfolio in detail.
• Research the Firm: Understand Alexander Shunnarah Trial Attorneys' mission, values, and recent marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.