Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Age of Learning Location: United States Job Type: Full-Time Category: Marketing / Creative & Media / Art & Design Date Posted: 2025-10-21 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid (2+ days in office) or Fully Remote

🚀 Role Summary

• Design and produce a variety of digital assets, including graphics, UI elements, and layouts, specifically to enhance monetization touchpoints and user onboarding experiences within educational products.
• Collaborate closely with Monetization team members and cross-functional creative and technical staff to ensure visual consistency, brand alignment, and the successful implementation of design projects.
• Contribute to a cohesive user experience across all customer touchpoints, from initial marketing engagement to in-app interactions, by applying established visual guidelines and staying abreast of design trends.
• Actively pursue continuous learning and skill development in mobile-first and responsive design principles, motion graphics, and accessibility standards to elevate the visual appeal and effectiveness of web and app experiences.

📝 Enhancement Note: This role is positioned within the Marketing (Monetization) team, indicating a strong focus on design's direct impact on revenue generation and user conversion strategies, rather than purely brand awareness or product feature design. The emphasis on "technical fluency" and collaboration with "development teams" suggests a need for designers who can bridge the gap between creative vision and technical implementation, making this a strategic role for operations professionals interested in the intersection of design and business outcomes.

📈 Primary Responsibilities

• Digital Asset Creation: Develop high-quality graphics, UI assets, and page layouts that directly support and optimize onboarding flows and monetization experiments across Age of Learning's digital platforms.
• Monetization Support: Design visual elements for A/B tests and experiments aimed at improving conversion rates, average revenue per user (ARPU), and other key monetization metrics.
• Cross-Functional Collaboration: Work in tandem with product managers, engineers, and marketing specialists to translate project goals and objectives into compelling visual solutions, ensuring design fidelity from concept to execution.
• Brand Consistency Enforcement: Diligently apply established brand visual guidelines, style guides, and design systems to all created assets, ensuring a unified and professional brand presence across all digital touchpoints.
• User Experience Enhancement: Contribute to a seamless and engaging user journey by ensuring visual consistency and cohesive design language across marketing materials, in-app interfaces, and educational content.
• Trend Analysis & Skill Development: Proactively research and integrate current design trends, digital best practices, and emerging technologies (e.g., mobile-first, responsive design, accessibility) into design workflows.
• Process Improvement: Identify opportunities to streamline design processes, improve asset production efficiency, and enhance collaboration with technical teams.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate effectively in a fast-paced, data-informed environment. Responsibilities like "support onboarding and monetization experiences and experiments" and "partner with Monetization team members to ensure visual consistency and support project goals" highlight the importance of understanding user funnels, conversion optimization, and how design directly impacts business KPIs.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience:

• A minimum of 3 years of professional graphic design experience, which can include internships and freelance work, showcasing a proven track record in creating impactful visual assets.
• Experience working collaboratively with front-end engineers to ensure accurate implementation of designs and maintain design fidelity.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop for image manipulation and compositing, Illustrator for vector graphics and illustrations, and InDesign for layout design.
• Figma Expertise: Demonstrated proficiency in Figma for UI design, prototyping, and collaborative workflows, essential for modern digital product design.
• Visual Communication: Ability to translate complex ideas and data into clear, compelling visual narratives and engaging user interfaces.
• Brand Alignment: Strong understanding and application of visual brand guidelines to ensure consistency and adherence to established brand identity.
• Attention to Detail: Meticulous approach to design, ensuring pixel-perfect execution, correct typography, and accurate asset specifications.
• Collaboration & Communication: Excellent interpersonal skills, with the ability to effectively communicate design concepts, receive constructive feedback, and work harmoniously within a team environment.
• Mobile-First & Responsive Design: Understanding of principles for designing effective user experiences across various screen sizes and devices.

Preferred Skills:

• Educational/Child-Focused Design: Interest or prior experience designing for children's educational products, understanding of age-appropriate aesthetics and engagement strategies.
• Accessibility Standards: Knowledge of WCAG (Web Content Accessibility Guidelines) and best practices for designing inclusive digital experiences.
• Motion Graphics/Video Editing: Familiarity with tools such as Adobe After Effects or Premiere Pro for creating animated graphics or short video assets.
• Agile Methodology: Experience working within Agile development frameworks, understanding sprints, stand-ups, and iterative design processes.

📝 Enhancement Note: The "preferred qualifications" like "interest or experience in educational or child-focused design" and "knowledge of accessibility standards" are crucial for this specific role at Age of Learning. They signal that while core design skills are paramount, an understanding of the target audience and inclusive design practices is highly valued. The mention of "Agile" also points towards a collaborative, iterative development process common in tech companies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Process: Showcase a clear understanding of the design lifecycle, from conceptualization and wireframing to final asset production and implementation support.
• Monetization/Conversion Case Studies: Include specific examples (even hypothetical, if real ones are under NDA) of designs that directly contributed to user onboarding improvements, conversion rate optimization, or other business objectives. Quantifiable results are highly desirable.
• UI/UX Design Examples: Feature projects that highlight your ability to design intuitive and engaging user interfaces, particularly for web and mobile applications.
• Brand Consistency Examples: Provide examples of how you've applied and maintained brand guidelines across various digital assets and platforms.
• Collaboration Evidence: If possible, include examples or descriptions of projects where you successfully collaborated with developers or cross-functional teams, demonstrating an understanding of design handoff and implementation.

Process Documentation:

• Be prepared to discuss your personal design process, including how you approach problem-solving, gather requirements, iterate on designs, and ensure quality control.
• Articulate your experience with design handoff procedures and how you ensure design intent is accurately translated by developers.

📝 Enhancement Note: For a role focused on monetization and user experience, candidates must present a portfolio that goes beyond aesthetics. It needs to demonstrate an understanding of how design drives business outcomes. Expect to showcase projects that highlight user journey optimization, A/B testing contributions, and clear, measurable results.

💵 Compensation & Benefits

Salary Range:

• The estimated salary range for this position is $75,000 to $90,000 USD per year. This range is determined by factors such as the candidate's knowledge, skills, experience, and geographic location.

Benefits:

• Health & Wellness: 90% coverage of health and welfare benefits premiums for employees, and 65% coverage for dependent premiums.
• Retirement Planning: A 401(k) program with an employer match to support long-term financial goals.
• Paid Time Off:
  • 15 paid vacation days, increasing to 20 days upon your 3rd anniversary.
  • 12 observed national paid holidays.
  • 9 sick days per year.
  • 16 paid volunteer hours annually.
• Flexible Work Culture: Options for a hybrid work arrangement (minimum 2 days in office) or fully remote positions for most roles, offering flexibility to suit individual needs.

Working Hours:

• This is a full-time position, typically expected to involve approximately 40 hours per week. The flexible work culture may allow for some adjustment in daily schedules, subject to team coordination and project demands.

📝 Enhancement Note: The salary range provided is competitive for a mid-level Graphic Designer in the US, particularly for a role with a direct impact on monetization. The benefits package is robust, emphasizing employee well-being and work-life balance, which are attractive factors for operations professionals seeking a stable and supportive work environment. The hybrid/remote flexibility is also a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech), Digital Learning. Age of Learning is a leader in developing engaging and effective Pre-K through 5th-grade learning resources, aiming to build a strong foundation for academic success and a lifelong love of learning. Company Size: The provided data does not specify the exact company size, but the extensive product offerings ("over 50 million children worldwide") and global reach suggest a medium to large organization. Founded: The founding date is not explicitly provided, but the company has established award-winning programs like ABCmouse.com and Adventure Academy, indicating significant operational history and product development.

Team Structure:

• Monetization Marketing Team: This role is situated within the Monetization Marketing team, suggesting a focus on data-driven strategies to optimize revenue.
• Cross-Functional Collaboration: The graphic designer will work closely with product managers, engineers, marketing specialists, and other creative staff across the organization.
• Reporting: While not explicitly stated, designers typically report to a Creative Director, Design Manager, or Marketing Lead within their respective departments.

Methodology:

• Data-Driven Design: The emphasis on monetization and experiments implies a data-driven approach where design decisions are informed by user behavior analytics, A/B testing results, and key performance indicators (KPIs).
• Agile Development: Preferred qualifications mention Agile, suggesting iterative design processes, sprint planning, and close collaboration within development cycles.
• User-Centricity: The company's mission and product focus inherently drive a user-centric approach, prioritizing the learning experience and engagement for children.

Company Website: https://www.ageoflearning.com/

📝 Enhancement Note: Age of Learning's mission to educate children provides a strong sense of purpose, which can be a significant cultural driver. The EdTech industry is dynamic, requiring adaptability and innovation. The collaboration emphasis suggests a culture that values teamwork and shared ownership of success, especially critical for roles impacting revenue.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Graphic Designer position. It requires independent contribution and the ability to manage projects with some oversight, but it is not typically an entry-level role nor a senior leadership position. The focus on monetization and technical collaboration indicates a pathway for growth into more specialized design roles within EdTech or revenue-focused marketing teams.

Reporting Structure: The Graphic Designer will likely report to a Design Manager or Director of Marketing within the Monetization team. They will collaborate extensively with peers in marketing, product, and engineering.

Operations Impact: The Graphic Designer's work directly impacts the company's revenue by enhancing the effectiveness of monetization strategies and user onboarding. High-quality, well-designed assets can lead to increased conversion rates, improved user engagement, and ultimately, greater customer acquisition and retention. This role is crucial in translating business objectives into tangible user experiences that drive financial results.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like UI/UX design for educational platforms, conversion rate optimization (CRO) design, or advanced motion graphics.
• Leadership: Progress into a Senior Graphic Designer role, leading design projects, mentoring junior designers, or potentially moving into a Design Lead or Art Director position over time.
• Cross-Functional Transition: Leverage design skills and business understanding to transition into Product Management, UX Research, or Marketing roles focused on user acquisition and retention.
• Skill Enhancement: Opportunities to gain deeper technical fluency, learn new design tools and methodologies, and potentially explore roles that blend design with data analysis.

📝 Enhancement Note: For operations professionals, understanding how a design role contributes to business outcomes is key. This role offers a clear path to see how creative execution directly influences revenue through optimization and user engagement. Growth opportunities are tied to both design specialization and broader business acumen.

🌐 Work Environment

Office Type: The company offers a flexible work culture, with options for either a hybrid model (requiring 2 or more days in the office) or a fully remote setup for most positions. This indicates a modern approach to work-life balance.

Office Location(s): While the job is listed as "United States," specific office locations are not detailed in the provided information. However, the hybrid option suggests that Age of Learning has physical office spaces in certain regions.

Workspace Context:

• Collaborative Spaces: The hybrid model implies that office days will involve interaction in communal workspaces, meeting rooms, and collaborative environments designed for teamwork.
• Technology & Tools: Employees will have access to industry-standard design software (Adobe Creative Suite, Figma) and collaboration tools necessary for remote and hybrid work.
• Team Interaction: Opportunities for spontaneous brainstorming, design critiques, and team meetings will be available, whether in person or virtually.

Work Schedule: This is a full-time role (approx. 40 hours/week). While core business hours will likely apply for team coordination, the flexible work culture may allow for some degree of schedule adjustment, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The emphasis on flexibility (hybrid/remote) is a significant aspect of the work environment. For operations-minded individuals, this signals an organization that trusts its employees and values output over strict time-based presence, provided deadlines and collaboration are maintained.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter will likely review your resume and portfolio for suitability against the core requirements and preferred qualifications.
2. Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, understanding of monetization, and cultural fit. Be prepared to discuss your portfolio in detail.
3. Design/Technical Assessment: This may involve a practical design exercise or a more in-depth portfolio review session with team members. You might be asked to critique existing designs, propose solutions for hypothetical problems, or walk through specific case studies.
4. Cross-Functional/Team Interview: Meetings with key stakeholders (e.g., product managers, engineers) to assess collaboration skills, communication clarity, and alignment with team dynamics.
5. Final Interview: Potentially a conversation with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to this role: graphic design, UI/UX, monetization support, and collaboration with technical teams.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the design decisions you made, and the outcomes (quantify results wherever possible – e.g., "increased conversion by X%", "improved user engagement").
• Highlight Monetization Impact: If you have projects specifically aimed at conversion, onboarding, or revenue generation, make them prominent. Explain how your design choices supported business objectives.
• Showcase Technical Collaboration: If possible, include examples or descriptions of how you worked with developers, noting any tools or processes used for design handoff.
• Clarity and Professionalism: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the objective, target audience (children/parents), and the specific goal (e.g., improve sign-up flow, increase engagement with a specific feature).
• Focus on Process: Be ready to explain your thought process, even if time is limited. Walk through your approach to problem-solving, sketching, iterating, and justifying your design decisions.
• Brand Alignment: Demonstrate an understanding of Age of Learning's brand and how your proposed design fits within it.
• Efficiency & Impact: Consider how your design can be implemented efficiently and what impact it's expected to have on key metrics.

📝 Enhancement Note: The "monetization touch points" and "collaboration with development teams" aspect means candidates should be ready to discuss not just aesthetics but also the why behind their design choices and how those choices contribute to business goals and technical feasibility.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop (advanced image editing, manipulation), Illustrator (vector graphics, icons, illustrations), InDesign (layout design for potential marketing collateral, though less emphasis for digital assets).
• Figma: Essential for UI design, interactive prototyping, collaborative workflows, and design system management. This is likely the primary tool for UI asset creation and handoff.

Collaboration & Project Management:

• Agile Tools (e.g., Jira, Asana): While not explicitly listed, familiarity with these tools is beneficial given the "Agile Methodology" preference, as they are used for task tracking and sprint management.
• Communication Platforms (e.g., Slack, Microsoft Teams): Standard tools for day-to-day communication and team coordination.
• File Sharing/Cloud Storage (e.g., Google Drive, Dropbox): For asset storage and sharing.

Analytics & Reporting (Familiarity Beneficial):

• Web/App Analytics Tools (e.g., Google Analytics, Mixpanel): Understanding how design impacts user behavior metrics is a plus.
• A/B Testing Platforms: Familiarity with tools used for running experiments would be advantageous.

CRM & Automation:

• While not directly used by the designer, understanding the role of CRM and marketing automation in user journeys can provide context for their design work.

📝 Enhancement Note: Proficiency in Figma is paramount for UI/UX design and collaboration in modern tech companies. The emphasis on Adobe Creative Suite indicates a need for strong foundational graphic design skills. Understanding how design integrates with analytics and A/B testing tools is a significant advantage for a role focused on monetization.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating designs that have a measurable positive impact on user experience, learning outcomes, and business objectives (monetization).
• Data-Informed: Decisions are guided by data, analytics, and the results of experiments, encouraging designers to think critically about performance.
• Collaboration: Strong emphasis on teamwork, open communication, and working effectively with diverse teams (marketing, product, engineering).
• User-Centricity: A commitment to understanding and serving the needs of children, parents, and educators, ensuring designs are engaging, effective, and appropriate.
• Continuous Improvement: Encouragement to stay updated with design trends, adopt new tools, and refine processes for greater efficiency and effectiveness.

Collaboration Style:

• Iterative and Feedback-Oriented: Design work is likely shared early and often for feedback, with an expectation of iteration based on input from various stakeholders.
• Cross-Functional Partnership: Designers work closely with non-designers, requiring clear communication to translate technical or business requirements into visual solutions and to explain design rationale.
• Shared Ownership: A culture where teams collectively own project success, meaning designers contribute to the overall goals of the monetization and marketing teams.

📝 Enhancement Note: The company's mission in education technology ("helping children build a strong foundation for academic success") likely imbues the culture with a sense of purpose. For operations professionals, understanding that design is tied to both educational impact and business growth is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Creating visually appealing designs that also perform well in monetization experiments and user conversion funnels can be challenging.
• Technical Constraints: Working within the technical limitations of web and mobile platforms, and collaborating effectively with developers to ensure designs can be implemented accurately.
• Age-Appropriate Design: Designing for a young audience (Pre-K to 5th grade) requires a nuanced understanding of child development, engagement, and safety, while also meeting business objectives.
• Rapid Iteration: The need to support frequent A/B tests and experiments means designers must be agile and capable of producing multiple design variations efficiently.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in UI/UX, mobile-first design, animation, or accessibility through dedicated projects and training.
• Product & Business Acumen: Gain a stronger understanding of monetization strategies, user acquisition funnels, and educational product development by working closely with relevant teams.
• Industry Trends: Stay at the forefront of EdTech and digital design trends through company-supported learning resources or industry events.
• Cross-Disciplinary Exposure: Learn from engineers, product managers, and marketers, broadening your understanding of the product development lifecycle.

📝 Enhancement Note: The challenges presented are common in roles that bridge creative output with business performance. For operations professionals, these are opportunities to leverage analytical thinking and process optimization skills to overcome design-related business hurdles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an asset specifically to improve conversion or user engagement. What was the goal, your approach, and the outcome?" (Focus on your process, metrics, and impact).
• "How do you ensure your designs are technically feasible and align with developer capabilities?" (Discuss your collaboration with engineers, handoff processes, and understanding of front-end constraints).
• "Walk me through a project in your portfolio that involved A/B testing or experimentation. What did you learn?" (Highlight your adaptability and data-informed design approach).
• "How would you approach designing an onboarding flow for a new educational app for 6-year-olds?" (Demonstrate your understanding of the target audience, user journey, and engagement strategies).

Company & Culture Questions:

• "What interests you about Age of Learning and our mission?" (Research the company's products, values, and impact).
• "How do you handle constructive criticism on your designs?" (Emphasize openness to feedback and a collaborative spirit).
• "Describe your ideal team environment for collaboration." (Align your answer with the company's emphasis on teamwork and cross-functional interaction).

Portfolio Presentation Strategy:

• Structure is Key: For each chosen project, use a clear narrative: Problem -> Your Role -> Solution (Design Process & Decisions) -> Outcome (Quantifiable Results).
• Highlight Monetization/UX: Make sure the projects you showcase clearly demonstrate your ability to contribute to business goals and user experience improvements.
• Technical Handoff: Be prepared to briefly explain how you deliver assets to developers, including file formats, specifications, and any prototyping tools used.
• Engage and Discuss: Don't just present; invite questions and be ready to discuss your choices in depth. Show enthusiasm for the work.

📝 Enhancement Note: Candidates should prepare to discuss not only their design process but also how their designs contribute to specific business objectives like user acquisition, retention, and monetization. Understanding the company's mission in education technology will also be crucial for demonstrating cultural fit.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Lever job portal link.
• Curate Your Portfolio: Select 3-5 of your strongest projects that best align with the requirements, prioritizing those demonstrating UI/UX design, monetization support, and collaboration with technical teams. Ensure clear descriptions of your process and quantifiable results.
• Tailor Your Resume: Highlight experience with Adobe Creative Suite, Figma, UI/UX design, and any relevant experience in EdTech or monetization-focused roles. Use keywords from the job description naturally.
• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on the "Problem, Solution, Outcome" framework, and be ready to articulate your design decisions and their impact.
• Research Age of Learning: Familiarize yourself with ABCmouse.com, Adventure Academy, and the company's overall mission. Understand their brand voice and visual style to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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