Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Activate Talent Location: Indonesia Job Type: Temp / Remote Category: Marketing / Creative & Media / Art & Design Date Posted: December 01, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating compelling visual assets for a fast-growing supplement and wellness brand, directly impacting brand perception and conversion rates across digital and print platforms.
• The Graphic Designer will be instrumental in translating brand identity into high-converting designs for product launches, marketing campaigns, and e-commerce channels.
• Responsibilities include a broad range of design tasks, from packaging and website graphics to social media content, emphasizing a cohesive brand experience.
• The position requires a blend of creative design skills, technical proficiency in design software, and an understanding of digital marketing and e-commerce aesthetics.

📝 Enhancement Note: While the input describes a "Graphic Designer" role, the context of "high-converting designs," "landing pages," "marketing campaigns," "e-commerce aesthetics," and "digital marketing" strongly suggests this role sits within a broader Go-To-Market (GTM) function, specifically supporting marketing operations and digital campaign execution. The operations aspect lies in the strategic application of design to drive measurable business outcomes (conversions, brand growth).

📈 Primary Responsibilities

• Develop and execute visually engaging digital and print assets that align with brand guidelines and marketing objectives.
• Design product packaging, labels, and detailed product mockups to enhance product appeal and market readiness.
• Create impactful website graphics, including hero banners and landing page elements, to improve user experience and conversion rates.
• Produce compelling graphics for email campaigns, paid advertising creatives, and organic social media content to drive engagement and lead generation.
• Collaborate closely with marketing teams to design and optimize high-converting landing pages, leveraging tools like Replo or similar page-building platforms.
• Maintain brand consistency across all visual outputs, ensuring a unified and professional brand presence.
• Conceptualize and develop fresh creative ideas that effectively communicate the brand's story, values, and unique selling propositions.
• Analyze and optimize existing design assets to improve performance, user experience, and overall effectiveness.
• Stay abreast of emerging design trends, competitor branding strategies, and developments within the supplement and wellness industry.

📝 Enhancement Note: The responsibility to "optimize existing assets for better performance and user experience" and "collaborate with marketing to design high-converting landing pages" indicates a focus on performance marketing and conversion rate optimization (CRO), which are key operational components within a GTM strategy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in design principles and application is paramount. Formal education in Graphic Design, Visual Communications, or a related field is beneficial but not strictly required if equivalent experience and a robust portfolio are presented.

Experience: Minimum of 2-5 years of professional graphic design experience, with a significant portion focused on digital and e-commerce environments. Experience within the health, wellness, or fitness industries is highly desirable.

Required Skills:

• Proficiency in Adobe Illustrator for vector graphics, packaging design, and logo creation.
• Expertise in Adobe Photoshop for photo editing, retouching, ad creative development, and mockups.
• Competency with Canva for rapid creation of marketing assets and social media content.
• Demonstrated experience with page-building tools such as Replo, Webflow, or similar platforms for landing page design.
• Strong understanding of fundamental design principles: layout, typography, color theory, and composition.
• A compelling portfolio showcasing relevant brand, e-commerce, or lifestyle design work that highlights creative problem-solving and aesthetic appeal.
• Solid grasp of digital marketing principles and e-commerce design aesthetics to create effective customer-facing materials.
• Excellent verbal and written communication skills for effective collaboration and feedback.
• Proven time management and organizational skills to handle multiple projects and meet deadlines efficiently.

Preferred Skills:

• Prior experience designing for health, wellness, or fitness brands.
• Familiarity with motion graphics software (e.g., Adobe After Effects) or basic video editing capabilities for short-form content.
• Foundational knowledge of Shopify or other e-commerce platforms, including an understanding of web design best practices.

📝 Enhancement Note: The emphasis on "high-converting," "optimize existing assets," and specific tools like "Replo" points towards a need for a designer who understands the operational impact of their work on business metrics, rather than purely aesthetic output. This aligns with a performance-driven GTM function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating versatility across digital and print mediums relevant to e-commerce and brand building.
• Include case studies for at least two projects that highlight problem-solving, design process, and measurable outcomes (e.g., improved conversion rates, enhanced brand engagement).
• Detail the specific tools and software used for each project, emphasizing proficiency in Adobe Creative Suite and page builders.
• Demonstrate adherence to brand guidelines and the ability to maintain brand consistency across diverse assets.
• Present clear examples of packaging design, website graphics, and digital advertising creatives.

Process Documentation:

• Be prepared to discuss your design process from brief to final asset, including ideation, sketching, digital execution, feedback incorporation, and final delivery.
• Articulate how you approach optimizing designs for specific platforms (web, social, print) and target audiences.
• Explain your workflow for collaborating with marketing, product, and web development teams to ensure alignment and efficiency.
• Detail your methods for incorporating feedback and iterating on designs to achieve optimal results.

📝 Enhancement Note: The requirement for "high-converting designs," "optimizing assets," and demonstrating outcomes within case studies elevates this beyond a standard design portfolio. It requires a demonstration of how design processes directly contribute to operational goals like user acquisition and conversion.

💵 Compensation & Benefits

Salary Range: Given the remote nature, temp/contract status, and the specified location of Indonesia, a competitive hourly rate or project-based fee would be expected. Based on industry benchmarks for mid-level remote Graphic Designers with experience in e-commerce and digital marketing, a range of $25 - $45 USD per hour is estimated. This range can vary based on the depth of experience with Replo/Webflow and specific wellness brand experience.

Benefits: As a temporary/remote role, standard benefits packages may not apply. However, potential benefits could include:

• Flexible work hours (within PST time zone collaboration needs).
• Opportunity to work with a fast-growing brand and gain exposure to diverse marketing initiatives.
• Potential for contract extension or conversion to a full-time role based on performance.
• Access to project briefs and creative direction from a dedicated marketing team.
• Professional development opportunities through exposure to various design challenges and tools.

Working Hours: This is a temporary role, with an expected workload equivalent to a full-time position (approximately 40 hours per week). Collaboration will primarily occur within Pacific Standard Time (PST) working hours to align with marketing and product teams.

📝 Enhancement Note: Salary estimation is based on global remote work rates for experienced graphic designers with e-commerce specialization, adjusted for the contract/temp nature of the role. The PST working hours are a critical operational constraint for remote collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the fast-growing Supplement and Wellness industry. This sector is characterized by a strong emphasis on brand storytelling, consumer trust, efficacy, and increasingly, direct-to-consumer (DTC) e-commerce strategies. Operations within this industry often focus on agile marketing, supply chain efficiency, and data-driven customer acquisition.

Company Size: The company is described as "fast-growing," suggesting a dynamic, potentially scaling environment. This often implies a need for adaptable processes, quick decision-making, and a proactive approach to problem-solving. For operations professionals, this means a chance to influence and build processes rather than just maintain existing ones.

Founded: While the founding date is not specified, the "fast-growing" nature implies a relatively young or recently accelerated company, likely with a modern approach to business operations and marketing.

Team Structure:

• The Graphic Designer will likely be part of or closely collaborate with the marketing department.
• Reporting will be to a Marketing Manager or Creative Lead who oversees campaign execution and brand messaging.
• Cross-functional collaboration is expected with product development, web development/design, and potentially sales teams to ensure visual assets support broader business objectives.

Methodology:

• Data-Driven Design: Emphasis on "high-converting designs" suggests that design decisions are informed by performance data and A/B testing insights.
• Agile Marketing Support: The need for quick-turn assets for social media and paid ads indicates an agile approach to marketing campaign execution.
• Brand Cohesion: A strong focus on maintaining consistent branding across all channels is a key operational requirement for brand equity.

Company Website: Not directly provided, but implied to be a supplement and wellness brand. Activate Talent's Company Website: https://www.activatetalent.com/

📝 Enhancement Note: The "fast-growing" nature of the client company implies a need for operational flexibility and a designer who can adapt to evolving brand needs and campaign requirements. This is a common characteristic of scaling GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires independent execution of design tasks and the ability to contribute creatively to marketing strategies. The focus on "high-converting designs" and "optimizing assets" elevates it beyond a purely creative role, touching on performance marketing operations.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Creative Lead. This structure allows for clear direction on campaign objectives and brand standards, while providing autonomy in design execution. Collaboration with other marketing functions (content, digital advertising) is integral.

Operations Impact: The Graphic Designer's work directly impacts the operational effectiveness of marketing campaigns by influencing customer engagement, click-through rates, conversion rates, and overall brand perception. Strong visual assets are crucial for lead generation and customer acquisition efforts within the GTM strategy.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in e-commerce design, specific page-building tools (Replo, Webflow), and performance marketing creative.
• Brand Development: Potential to contribute to evolving the brand's visual identity as the company grows.
• Cross-Functional Exposure: Gain experience collaborating with various departments, understanding the operational touchpoints of design within a larger business context.
• Portfolio Enhancement: Develop a strong portfolio of work that demonstrates measurable impact on business objectives, valuable for future GTM or design leadership roles.
• Potential for Full-Time Conversion: Based on performance and company needs, there may be opportunities for a permanent role.

📝 Enhancement Note: The growth opportunities highlight how a design role within a GTM context can lead to career paths in performance marketing, brand management, or even operations management if the individual demonstrates strategic thinking beyond just creative execution.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility in terms of work location. The "Temp / Remote" designation suggests it may be a contract role initially.

Office Location(s): While the role is remote and based in Indonesia, the primary collaboration will be with teams operating within Pacific Standard Time (PST). This requires effective asynchronous communication and proactive engagement during overlapping work hours.

Workspace Context:

• Digital Collaboration: Reliance on digital tools for communication, file sharing, and project management (e.g., Slack, Asana, Trello, Google Workspace).
• Tool Proficiency: Access to and proficiency with a suite of design and collaboration software is essential for effective remote work.
• Independence: A high degree of autonomy is expected, requiring self-discipline and strong organizational skills to manage workload and deadlines effectively.
• Team Interaction: Regular virtual meetings and check-ins with the marketing team to ensure alignment on campaign goals and brand messaging.

Work Schedule: The role is designated with "Work Hours: PST," indicating a need to align with Pacific Standard Time for collaborative tasks, meetings, and timely responses. While flexible, core hours of overlap will be necessary. A standard 40-hour work week is anticipated for this temporary position.

📝 Enhancement Note: The PST work hours are a critical operational consideration for a remote role. Candidates must be able to effectively collaborate across time zones, demonstrating operational adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio will determine suitability. Emphasis will be placed on relevant design experience, particularly in e-commerce and brand development.
• Portfolio Presentation & Discussion: Expect to walk through your portfolio, discussing key projects, your design process, and how your work has contributed to business objectives (e.g., conversions, engagement). Be prepared to articulate the "why" behind your design choices.
• Skills Assessment: Potential for a small design challenge or a discussion about how you would approach specific design tasks related to the brand's needs. This assesses practical skills and problem-solving abilities.
• Cultural Fit & Collaboration: An interview to assess your communication style, ability to collaborate with marketing teams, and understanding of the wellness/supplement industry.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in e-commerce, branding, packaging, and digital marketing assets. Prioritize work that demonstrates a "high-converting" aesthetic or approach.
• Tell a Story: Don't just present images; explain the brief, your process, the challenges, your solutions, and the outcomes. Quantify results where possible (e.g., "This ad campaign resulted in a 15% increase in click-through rate").
• Highlight Tool Proficiency: Clearly indicate the software used for each project, paying special attention to Adobe Suite, Canva, and any page-building tools (Replo, Webflow).
• Showcase Brand Understanding: Include examples that demonstrate your ability to adapt to different brand voices and maintain consistency. If you have wellness/supplement experience, make sure those pieces are prominent.
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A dedicated online portfolio (e.g., Behance, personal website) is preferred.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the brief thoroughly and delivering a solution that aligns with the brand's objectives and target audience.
• Prioritize clarity, brand consistency, and a thoughtful rationale for your design choices.
• Be prepared to explain your approach and defend your design decisions under pressure, demonstrating your operational thought process.

📝 Enhancement Note: The emphasis on "high-converting" and demonstrating outcomes in the portfolio review and potential challenges highlights the operational expectation: design must drive business results. Candidates should prepare to link their creative output to marketing and sales performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and detailed packaging artwork. Proficiency in creating scalable vector assets for various applications is key.
• Adobe Photoshop: Crucial for image editing, retouching, creating digital ad creatives, social media graphics, and realistic product mockups.
• Canva: Expected for rapid development of marketing assets, social media content, and quick-turn design needs, indicating a need for efficiency.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts analytics is beneficial. Familiarity with how metrics like click-through rates (CTR), conversion rates, and engagement are tracked for digital assets would be advantageous.

CRM & Automation:

• Page Builders: Experience with Replo, Webflow, or similar tools is explicitly mentioned and critical for designing high-converting landing pages. This bridges design and front-end web operations.
• Shopify (Preferred): Basic knowledge of Shopify or other e-commerce platforms is a plus, indicating an understanding of the e-commerce operational environment.

📝 Enhancement Note: The explicit mention of Replo/Webflow signifies a requirement for skills beyond traditional graphic design, extending into conversion rate optimization (CRO) and digital marketing operations. This is a key differentiator for candidates.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating designs that not only look good but also perform well, contributing directly to marketing campaign success and business growth.
• Brand Stewardship: Commitment to maintaining a consistent, strong, and credible brand identity across all touchpoints.
• Collaboration & Communication: Openness to feedback, proactive communication, and a willingness to work closely with marketing and other teams to achieve shared goals.
• Adaptability & Agility: Ability to respond quickly to evolving marketing needs, design trends, and campaign adjustments in a fast-paced environment.
• Efficiency: Utilizing tools and processes that enable timely delivery of high-quality assets.

Collaboration Style:

• Cross-functional Integration: Expected to work seamlessly with marketing strategists, copywriters, and web developers to ensure visual assets are cohesive with overall campaign messaging and technical requirements.
• Feedback-Oriented: A culture that values constructive criticism and iterative design based on performance data and stakeholder input.
• Proactive Engagement: Encouraged to share creative ideas and insights that can enhance marketing efforts and brand presentation.

📝 Enhancement Note: The values and collaboration style suggest a marketing-driven operations culture where creative input is integrated into performance metrics and collaborative workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion Goals: The primary challenge will be to produce aesthetically pleasing designs that simultaneously drive measurable user actions (clicks, sign-ups, purchases).
• Time Zone Differences: Collaborating effectively with teams in PST while based in Indonesia requires excellent time management and communication strategies.
• Rapid Iteration: The fast-paced nature of digital marketing may require quick turnarounds on design revisions and new assets.
• Brand Evolution: As a fast-growing brand, design needs may evolve, requiring adaptability and the ability to contribute to strategic brand shifts.

Learning & Development Opportunities:

• E-commerce & CRO Specialization: Deepen expertise in designing for conversion through practical application with tools like Replo and by analyzing performance data.
• Brand Storytelling: Develop advanced skills in translating brand values and product benefits into compelling visual narratives for the wellness sector.
• Digital Marketing Integration: Gain a more comprehensive understanding of how graphic design fits into broader digital marketing strategies, including paid social, email, and SEO.
• Cross-Functional Skill Development: Learn from marketing and web teams about campaign operations, user experience (UX) principles, and platform-specific design requirements.

📝 Enhancement Note: The challenges and growth opportunities are framed around the operational aspects of design within a performance marketing context, offering a path for skill development that enhances both creative and business acumen.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new supplement launch, focusing on conversion optimization?" (Prepare to discuss user flow, CTA placement, visual hierarchy, and A/B testing considerations).
• "Describe a time you had to balance creative vision with strict brand guidelines or performance metrics. What was your process and outcome?" (Focus on process, compromise, and data-driven decisions).
• "Given our brand focuses on [mention a key brand value, e.g., 'natural wellness'], how would you translate this into visual assets for a social media campaign?" (Showcase understanding of brand messaging and target audience).

Company & Culture Questions:

• "What do you know about the supplement and wellness industry, and how do you see design playing a role in its growth?" (Research industry trends, competitor branding, and consumer psychology).
• "How do you typically collaborate with marketing teams on campaign assets, especially when working remotely across different time zones?" (Prepare examples of proactive communication, clear documentation, and leveraging collaboration tools).
• "How do you measure the success of your design work beyond aesthetics?" (Be ready to discuss metrics like CTR, conversion rates, engagement, and brand recall).

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant e-commerce or brand campaign projects.
• Narrative Focus: For each project, clearly articulate the problem, your strategic approach, the execution details, and the measurable results. Use the STAR method (Situation, Task, Action, Result).
• Tool Demonstration: Be ready to discuss your proficiency with Adobe Suite, Canva, and especially Replo/Webflow, explaining how you leveraged their features.
• Brand Alignment: Emphasize how your designs align with or would align with the client's brand and the wellness industry.
• Conciseness: Practice your presentation to fit within the allotted time, focusing on key insights and impactful visuals.

📝 Enhancement Note: Interview preparation should emphasize the operational impact of design. Candidates need to demonstrate they can create visuals that not only look good but also drive business results, a key expectation for GTM operations.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Tailor your portfolio to highlight your strongest e-commerce, branding, and digital marketing design work. Prioritize projects that demonstrate your ability to create "high-converting" assets and maintain brand consistency.
• Resume Optimization: Ensure your resume clearly lists your proficiency with Adobe Creative Suite, Canva, and specifically Replo/Webflow. Quantify achievements where possible, linking your design work to marketing campaign success or user engagement metrics.
• Interview Preparation: Practice articulating your design process, your understanding of performance marketing, and your strategies for remote collaboration across time zones. Be ready to discuss how your design choices support business objectives.
• Company Research: Familiarize yourself with the supplement and wellness industry and Activate Talent's mission. Understand how design contributes to brand growth and customer acquisition in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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