Graphic Designer (App & Digital-First)

📍 Job Overview

Job Title: Graphic Designer (App & Digital-First)

Company: Etera Technologies FZCO

Location: London, England, United Kingdom

Job Type: CONTRACTOR

Category: Creative & Design Operations / GTM Marketing Operations

Date Posted: 2026-02-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (On-site)

🚀 Role Summary

• This role focuses on shaping and scaling ETERA’s visual identity through a digital-first lens, emphasizing app and consumer-facing products.

• The Graphic Designer will be instrumental in developing and maintaining a cohesive, premium visual system across all digital touchpoints, including social media, app assets, and campaign materials.

• This position requires a strong understanding of digital branding and the ability to translate brand strategy into scalable visual systems that enhance user experience and drive engagement.

• The graphic designer will contribute to the ongoing refinement of the brand identity, ensuring consistency and impact across all marketing and product-related visuals.

📝 Enhancement Note: While the raw job description focuses on graphic design, this enhanced version positions the role within a broader "Creative & Design Operations" or "GTM Marketing Operations" context. This highlights the operational aspect of managing and scaling visual assets, which is crucial for Go-To-Market (GTM) strategies. The "App & Digital-First" aspect suggests a direct impact on user acquisition and retention through compelling visual communication, aligning with GTM objectives. The "CONTRACTOR" employment type suggests a project-based or flexible engagement.

📈 Primary Responsibilities

• Develop and design a wide range of digital assets, including social media templates (organic and paid), app-related visuals, and marketing collateral for campaigns and product launches.

• Create and maintain brand-aligned layouts and visual systems that are scalable and consistent across various digital platforms and touchpoints.

• Collaborate closely with marketing and product teams to translate brand strategy and campaign objectives into compelling visual narratives and user experiences.

• Continuously refine and evolve ETERA's brand identity, ensuring all visual outputs adhere to established brand guidelines and contribute to a premium, cohesive aesthetic.

• Design motion-ready graphics and explore opportunities for incorporating motion design elements to enhance engagement and visual appeal.

📝 Enhancement Note: These responsibilities are framed to emphasize the operational and strategic impact of the design work on GTM efforts. For example, "Develop and design a wide range of digital assets" is expanded to include specific deliverables like "social media templates (organic and paid)" and "app-related visuals," directly linking to marketing and product operational needs. The emphasis on "scalable and consistent" visual systems points to operational efficiency and brand management.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating mastery of graphic design principles, digital branding, and app-focused design is paramount. Equivalent practical experience will be highly valued.

Experience: 2-5 years of proven experience in graphic design, with a significant focus on app design, SaaS, or tech products, particularly consumer-facing applications.

Required Skills:

• Graphic Design Mastery: Proficient in core graphic design principles, including typography, layout, color theory, and visual hierarchy.

• Digital-First Branding: Strong understanding and practical application of digital branding strategies, with the ability to create consistent and impactful brand experiences across digital channels.

• App & Tech Product Design: Demonstrated experience designing visuals specifically for mobile applications, SaaS platforms, or other tech products, with a focus on consumer apps.

• Social Media Creatives: Proven ability to design high-performing social media templates and assets for both organic and paid campaigns that drive engagement.

• Visual Systems Design: Capacity to translate brand strategy into scalable and cohesive visual systems that can be applied across diverse platforms and touchpoints.

• Portfolio Excellence: A compelling portfolio is mandatory, clearly showcasing app or tech-related projects, robust brand identity work, and sophisticated social or digital design systems.

• Attention to Detail: Meticulous attention to detail and a commitment to maintaining consistency and quality across all design outputs.

Preferred Skills:

• Motion Design: Experience with motion graphics, animation, or video editing software, capable of adding dynamic visual elements to designs.

• Performance Marketing Creatives: Familiarity with designing creatives optimized for performance marketing campaigns, understanding A/B testing and conversion-focused design principles.

• UI/UX Principles: A foundational understanding of User Interface (UI) and User Experience (UX) principles to ensure design outputs are not only aesthetically pleasing but also user-friendly and aligned with product goals.

📝 Enhancement Note: The "Required Skills" section has been expanded to include more specific, operations-relevant terminology like "Digital-First Branding," "Visual Systems Design," and "Social Media Creatives," highlighting the operational aspect of creating repeatable and effective visual assets. The "Preferred Skills" are framed to suggest how these can enhance the operational efficiency and effectiveness of marketing campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• App/Tech Project Showcase: Detailed case studies demonstrating your design process and outcomes for app or tech-related projects, emphasizing problem-solving and impact.

• Brand Identity Development: Examples of your work in establishing or evolving brand identities, including mood boards, style guides, and final visual assets.

• Digital Design Systems: Concrete examples of how you've built or contributed to digital design systems, illustrating scalability, consistency, and efficiency in asset creation.

• Social Media Creative Performance: Showcase of social media templates and campaigns with evidence of their effectiveness (e.g., engagement rates, click-through rates, if available).

Process Documentation:

• Workflow Design & Optimization: Ability to articulate your design workflow, from brief to final delivery, and demonstrate how you optimize processes for efficiency and quality.

• Asset Management & Scalability: Evidence of how you manage design assets and ensure they are organized, accessible, and scalable for ongoing use by marketing and product teams.

• Brand Guideline Adherence: Demonstration of your understanding and application of brand guidelines, ensuring consistency and a premium feel across all deliverables.

📝 Enhancement Note: This section emphasizes the operational aspects of design work. The "Portfolio Essentials" are framed as evidence of operational capabilities – problem-solving, scalability, consistency, and performance. "Process Documentation" focuses on the designer's ability to manage their workflow efficiently and contribute to a well-organized asset library, crucial for ongoing marketing operations.

💵 Compensation & Benefits

Salary Range: As a CONTRACTOR role in London, England, United Kingdom, the estimated daily rate for a Graphic Designer with 2-5 years of experience is likely to range between £200 - £400 per day. This estimate is based on industry benchmarks for contract graphic designers in the London tech/digital sector, considering the specific skills required for app and digital-first design. The exact rate will depend on the project scope, duration, and the candidate's specific experience and portfolio.

Benefits:

• Flexible Work Arrangement: Opportunity for a hybrid work setup, allowing for a balance between on-site collaboration and remote flexibility.

• Project-Based Engagement: Defined contract duration offering clear project scope and deliverables, ideal for professionals seeking focused assignments.

• Creative Autonomy: The chance to significantly influence and shape the visual identity of a growing tech company, offering creative ownership and impact.

• Exposure to Tech Innovation: Work within a technology-focused company, gaining insights into emerging digital trends and product development.

Working Hours: Approximately 40 hours per week, with flexibility often afforded within a contractual agreement, particularly for contract roles where deliverables and deadlines are the primary focus.

📝 Enhancement Note: A salary range has been estimated based on common contractor rates in London for this experience level and specialization. Benefits are tailored to a contractor role, focusing on flexibility, project clarity, and creative impact rather than traditional full-time employee benefits. The working hours are specified as standard, but with an acknowledgement of contractor flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development (specifically within the app and digital product space). Etera Technologies FZCO operates in a dynamic sector where visual appeal and user experience are critical for market penetration and user adoption.

Company Size: Based on available data, Etera Technologies FZCO is likely a growing startup or scale-up. This means the operations environment is potentially agile, with opportunities for direct impact and less bureaucratic decision-making.

Founded: Information on the founding date is not readily available, but the company's presence on a job platform suggests it is an active and growing entity seeking talent.

Team Structure:

• Cross-Functional Collaboration: The Graphic Designer will likely work closely with marketing managers, product managers, UI/UX designers, and potentially development teams.

• Reporting: The role may report to a Marketing Lead, Creative Director, or Head of Product, depending on the internal structure.

• Agile Environment: Expect a fast-paced, iterative environment where feedback is frequent, and design solutions are developed collaboratively.

Methodology:

• Data-Informed Design: While creativity is key, there's an expectation to leverage data and insights (e.g., performance marketing metrics, user feedback) to inform design decisions and optimize visual assets.

• Iterative Development: Design processes will likely involve rapid prototyping, feedback loops, and iterative refinement to achieve optimal results.

• Brand Consistency Focus: A strong emphasis on maintaining brand integrity and a cohesive visual identity across all digital touchpoints.

Company Website: https://etera.com/ (Note: This is an inferred website based on the domain derived from the job posting. It should be verified.)

📝 Enhancement Note: This section infers the company's operational environment based on its industry and the nature of the role. The emphasis is on an agile, collaborative, and data-informed approach, which is characteristic of tech companies focused on digital products. The inferred website is crucial for candidates to research further.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years experience). It's a hands-on, contributor role focused on executing design strategies and creating tangible visual assets. It offers a significant opportunity to build a strong portfolio in app and digital-first design.

Reporting Structure: The designer will likely report to a senior marketing or creative lead. This structure provides mentorship and guidance while allowing for significant individual contribution.

Operations Impact: The graphic designer's output directly impacts ETERA's brand perception, user acquisition efforts, and customer engagement. High-quality, on-brand visuals are critical for conveying professionalism, attracting users to the app, and supporting marketing campaign effectiveness.

Growth Opportunities:

• Specialization: Develop deep expertise in app design, digital branding, and performance marketing creatives, becoming a go-to specialist in these areas.

• Portfolio Expansion: Build a robust portfolio with high-impact projects for a growing tech company, enhancing future career prospects.

• Skill Enhancement: Potential to learn about UI/UX principles, motion design, and performance marketing creative optimization through collaboration and project exposure.

• Leadership Potential: For exceptional contractors, there might be opportunities for extended engagements or future roles that involve leading design initiatives or mentoring junior designers.

📝 Enhancement Note: The "Operations Impact" is framed in terms of how design contributes to key business operations like user acquisition and engagement. "Growth Opportunities" are tailored to the skills and experience relevant to this specific design role within a tech context.

🌐 Work Environment

Office Type: Hybrid work arrangement suggests a blend of on-site collaboration and remote flexibility. The on-site component is likely designed to foster team cohesion, facilitate brainstorming sessions, and enable direct collaboration with key stakeholders.

Office Location(s): London, England, United Kingdom. This location places Etera Technologies FZCO within a major global hub for technology and creative industries, offering access to talent and networking opportunities.

Workspace Context:

• Collaborative Hub: The on-site aspect of the hybrid model likely provides a collaborative workspace where designers can interact with marketing, product, and other creative professionals.

• Technology-Enabled: Expect access to modern design software and hardware necessary for digital-first design work.

• Team Interaction: Opportunities for in-person feedback sessions, design critiques, and team strategy meetings to ensure alignment and creative synergy.

Work Schedule: The role is structured around a standard approximately 40-hour work week, typical for contract positions. The hybrid nature allows for flexibility in managing personal schedules while ensuring key on-site days are utilized for collaborative efforts.

📝 Enhancement Note: The "Workspace Context" is elaborated to highlight the operational benefits of a hybrid model for a designer – collaboration, access to tools, and team synergy, all contributing to efficient output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio to assess foundational skills and experience.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, discussing specific projects, your design process, problem-solving approaches, and the impact of your work.

• Skills Assessment/Challenge: Potentially a short design challenge or case study related to app/digital design or social media creatives to evaluate practical skills and strategic thinking.

• Team/Stakeholder Interviews: Meetings with key team members (e.g., Marketing Manager, Product Lead) to assess cultural fit, collaboration style, and understanding of business objectives.

• Final Discussion: A concluding conversation to discuss the role details, contract terms, and answer any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize app/tech and digital-first work. Clearly label each project with its objective, your role, and the outcome.

• Showcase Process: For each project, detail your design thinking: the problem, your approach, the tools used, and how you overcame challenges. Visuals of sketches, wireframes, or early concepts are beneficial.

• Highlight Impact: Quantify results whenever possible. For social media, include metrics like engagement rates or CTR. For app design, focus on user experience improvements or adoption metrics.

• Demonstrate Scalability: Clearly show how your designs can be adapted and scaled across different platforms and for future campaigns. This is critical for "Visual Systems."

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated PDF or a professional online portfolio is recommended.

Challenge Preparation:

• Understand the Brief: If given a challenge, thoroughly read and understand the objectives, target audience, and constraints.

• Think Strategically: Focus on how your design solution addresses the business problem and aligns with ETERA's brand.

• Be Efficient: Manage your time effectively to deliver a well-thought-out solution within the given timeframe.

• Articulate Your Rationale: Be prepared to clearly explain your design choices, the rationale behind them, and how they contribute to the overall goals.

📝 Enhancement Note: This section provides actionable advice tailored to a design role, emphasizing the portfolio's importance and the need to demonstrate operational thinking (process, scalability, impact) rather than just aesthetic skill. The interview process is outlined with a focus on how a designer's work contributes to broader business objectives.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is essential for creating high-quality digital assets, brand identities, and layouts.

• Figma/Sketch: Strong experience with Figma or Sketch is crucial for app design, digital systems, and collaborative design workflows.

• After Effects/Premiere Pro (Nice-to-Have): Experience with motion design software for creating animated graphics and video assets.

Collaboration & Project Management Tools:

• Asana/Trello/Jira: Familiarity with project management tools to track tasks, manage workflows, and collaborate with teams.

• Slack/Microsoft Teams: Essential for internal communication and team collaboration.

Asset Management (Implied):

• While not explicitly mentioned, the ability to organize and manage design assets efficiently is key, often involving cloud storage solutions like Google Drive or Dropbox, or potentially a Digital Asset Management (DAM) system if the company uses one.

📝 Enhancement Note: This section highlights the specific software and tools critical for a graphic designer in a digital-first environment. The inclusion of collaboration and asset management tools underscores the operational aspects of the role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries while staying aligned with brand strategy and user needs.

• Collaboration & Communication: Valuing open communication and teamwork to achieve shared goals and effective design solutions.

• User-Centricity: Designing with the end-user in mind, ensuring that visuals enhance usability and provide a positive experience.

• Efficiency & Agility: Embracing fast-paced workflows and delivering high-quality assets in a timely manner, adapting to evolving project needs.

• Attention to Detail: A commitment to precision, consistency, and quality in all design outputs, reflecting a professional and premium brand image.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with marketing, product, and development teams to ensure design aligns with broader business objectives.

• Feedback-Driven: Openness to constructive criticism and a proactive approach to incorporating feedback to improve designs.

• Proactive Communication: Regularly updating stakeholders on progress, potential roadblocks, and design decisions.

📝 Enhancement Note: These values are inferred based on the role's requirements and the typical culture of tech companies focused on digital products. They emphasize how design contributes to operational success through collaboration, efficiency, and user focus.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The challenge of creating visually appealing designs that also meet the performance metrics of digital marketing campaigns.

• Scalability of Visuals: Ensuring that brand identity and campaign visuals can be effectively scaled across numerous digital platforms and formats without compromising quality.

• Rapid Iteration Cycles: Adapting to fast-paced project timelines and frequent feedback loops common in tech and app development environments.

• Maintaining Consistency: Upholding a consistent premium visual identity across a wide array of assets and touchpoints as the company grows.

Learning & Development Opportunities:

• Deepen Digital Design Expertise: Gain extensive experience in app design, performance marketing creatives, and digital brand systems.

• Explore Motion Graphics: Develop skills in motion design if this is a preferred area, adding a valuable dimension to your design capabilities.

• Understand Product Lifecycle: Gain insight into the product development lifecycle and how design integrates with UI/UX and product strategy.

• Industry Exposure: Work within a dynamic tech environment, staying current with digital design trends and best practices.

📝 Enhancement Note: The challenges are framed around the operational complexities of digital design, while growth opportunities focus on skill development relevant to the tech and design industry.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you translated a brand strategy into a cohesive visual system for a digital product." (Focus on your process, decision-making, and outcomes.)

• "How do you approach designing social media templates that are both on-brand and effective for paid campaigns?" (Highlight your understanding of performance marketing and brand consistency.)

• "Describe your process for creating app visuals. What considerations do you make for user experience and digital-first branding?" (Demonstrate your app-specific design thinking.)

Company & Culture Questions:

• "What appeals to you about ETERA's mission and our focus on app and digital-first products?" (Research ETERA's website and any available product information.)

• "How do you ensure brand consistency when working on multiple projects with different stakeholders?" (Showcase your organizational and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: The Challenge, Your Solution, and The Result.

• Highlight ROI: For performance marketing or app-related work, emphasize how your designs contributed to business objectives (e.g., engagement, conversions, user adoption).

• Showcase Process: Use work-in-progress visuals (sketches, wireframes, mood boards) to illustrate your design thinking and problem-solving approach.

• Be Concise: Focus on the most impactful aspects of each project, respecting the interviewer's time.

📝 Enhancement Note: These interview questions and preparation tips are designed to probe the candidate's strategic thinking, operational approach to design, and ability to contribute to ETERA's specific business goals within a hybrid work environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Ensure your portfolio prominently features app/tech projects, digital brand systems, and social media creatives. Tailor your submission to highlight your "digital-first" capabilities.

• Resume Optimization: Update your resume to clearly articulate your experience in app design, digital branding, and working within the tech sector. Use keywords from the job description, such as "visual systems," "digital assets," and "performance marketing creatives."

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, focusing on your design process, problem-solving, and the impact of your work. Practice articulating how your designs contribute to user engagement and brand perception.

• Company Research: Thoroughly review Etera Technologies' website (etera.com) to understand their product, brand messaging, and target audience. This will help you tailor your application and interview responses to their specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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