GRAPHIC DESIGNER AND VIDEO CONTENT CREATOR

📍 Job Overview

Job Title: Graphic Designer and Video Content Creator Company: Vast Auto Distribution Location: Montréal, Quebec, Canada Job Type: Full-time Category: Marketing & Communications Operations Date Posted: July 15, 2025 Experience Level: 5-10 years Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping Vast Auto Distribution's brand presence through compelling visual and video content, supporting marketing and communications objectives.
• The position requires a blend of creative design expertise across print and digital media, alongside proficiency in video production and editing to enhance brand engagement and marketing campaign effectiveness.
• The Graphic Designer and Video Content Creator will be instrumental in developing marketing collateral that aligns with brand graphic standards and contributes to the company's growth initiatives.
• Key responsibilities include managing production schedules, collaborating with marketing teams, and ensuring timely delivery of high-quality creative assets for both traditional and digital channels.

📝 Enhancement Note: While this role is in Marketing & Communications, its focus on asset creation, process management (production schedules), and brand consistency places it within the broader operational support ecosystem, often collaborating closely with Sales Operations and Revenue Operations for campaign execution and collateral delivery.

📈 Primary Responsibilities

• Develop and produce a wide range of marketing materials for both print and digital media, including product leaflets, catalogues, packaging, signage, POP material, promotional materials, landing pages, and digital advertisements.
• Design and execute digital content such as animations, banners, icons, and web page elements to support online marketing efforts and brand visibility.
• Create animated videos, perform video editing, and incorporate special effects or animations to enhance marketing content and storytelling.
• Ensure all created materials strictly adhere to and maintain the company's brand graphic standards and guidelines across all platforms.
• Conduct photo research, perform photomontages, and process images to ensure high-quality visual assets for marketing campaigns and collateral.
• Propose creative ideas and content strategies that align with various projects and the company's brand portfolio, contributing to overall marketing effectiveness.
• Manage production schedules for design and video projects independently, coordinating with marketing teams to ensure all deadlines are met efficiently.
• Establish and maintain an organized digital asset management (DAM) system for brand files and graphic assets, ensuring accessibility and proper version control.
• Collaborate with marketing teams to understand project objectives, gather requirements, and clarify deadlines, ensuring alignment and successful project outcomes.
• Stay current with the latest trends and best practices in print and digital material design, incorporating new techniques and technologies to enhance creative output.

📝 Enhancement Note: The responsibility for managing production schedules and maintaining a DAM system highlights the operational aspect of this creative role, requiring strong organizational skills and process adherence, common in operations-focused positions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree or DEC (Diploma of College Studies) in Graphic Design, Graphics, Computer Graphics, or equivalent relevant fields.

Experience:

• Minimum of 5 years of demonstrated experience in graphic design, encompassing both print and digital media.
• Experience in video shooting for commercials, interviews, events, and product showcases is considered an asset.
• Proven ability to set up and manage a Digital Asset Management (DAM) system.

Required Skills:

• Graphic Design Mastery: Proficient in creating visually appealing and effective designs for a broad spectrum of marketing materials.
• Video Production & Editing: Expertise in video shooting, editing, animation, and incorporating special effects using industry-standard software.
• Adobe Creative Cloud Proficiency: In-depth knowledge and practical application of Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.
• Digital Content Creation: Skill in designing digital assets like animations, banners, icons, and web page elements.
• Brand Compliance: Strong understanding and application of brand guidelines to ensure consistent visual identity across all outputs.
• Project Management Fundamentals: Ability to manage production schedules, prioritize tasks, and meet deadlines independently.
• Communication Proficiency: Excellent verbal and written communication skills, with the ability to actively listen and ask clarifying questions.
• Attention to Detail: Rigorous approach to design and production, ensuring accuracy and high quality in all work.
• Social Media Format Knowledge: In-depth understanding of optimal formats and best practices for social networks, particularly YouTube, LinkedIn, and Facebook.
• Microsoft Office Suite: Competency in Microsoft Word, PowerPoint, and Outlook for general office tasks and presentations.

Preferred Skills:

• Experience with photography and image manipulation.
• Familiarity with SEO best practices for digital content.
• Basic understanding of marketing analytics to inform creative decisions.

📝 Enhancement Note: The requirement for 5 years of experience and proficiency in specific Adobe Creative Cloud applications indicates a mid-level to senior role. The mention of a DAM system points towards a need for organizational and asset management skills, crucial for operations efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of graphic design work across both print and digital media.
• Demonstrate a strong ability to translate marketing objectives into compelling visual narratives and campaign materials.
• Include examples of diverse projects such as brochures, advertisements, social media graphics, and digital banners.
• Showcase video content creation capabilities, including editing, animation, and special effects, with examples of completed video projects.
• Highlight projects where brand graphic standards were successfully maintained or implemented.

Process Documentation:

• Examples of workflow for managing multiple design and video projects simultaneously, including planning, execution, and delivery phases.
• Demonstrate experience in utilizing project management tools or methodologies to track progress and ensure timely completion of tasks.
• Showcase understanding of file management best practices, ideally with examples of how a Digital Asset Management (DAM) system would be structured or utilized.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of creative and technical capabilities. For candidates with operations backgrounds, framing portfolio pieces around project management, efficiency gains in asset creation, and adherence to process will be advantageous.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer and Video Content Creator with 5-10 years of experience in Montreal, QC, the estimated annual salary range is CAD $60,000 - $85,000. This range accounts for the required skill set, experience level, and cost of living in the region.

Benefits:

• Comprehensive health and dental insurance plans.
• Opportunities for professional development and continuous learning in design and video technologies.
• Paid time off, including vacation and holidays.
• Retirement savings plan contributions or matching.
• Employee assistance programs.
• Potential for company-wide performance bonuses.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for flexibility based on project demands and team needs. The role requires on-site presence in Montreal.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Montreal, Canada, factoring in the specified experience level and the demanding skill set required.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Parts Distribution and Marketing. Vast Auto Distribution is a leader in this sector in Eastern Canada, serving auto parts stores with a comprehensive business solution. Company Size: Approximately 500 employees, indicating a medium-sized organization with established processes and potential for growth. Founded: Vast Auto Distribution is a subsidiary of O'Reilly Automotive Inc. The founding date of Vast Auto itself is not specified, but its integration with O'Reilly suggests a stable, well-resourced corporate backing.

Team Structure:

• The role sits within the Marketing and Communications Department, likely collaborating with marketing managers, specialists, and potentially sales teams.
• The team structure is not explicitly detailed, but it's implied that this role will work within a department responsible for creating and distributing marketing materials and communications.
• Cross-functional collaboration is expected with various internal departments, including sales, product management, and potentially IT, to gather requirements and disseminate marketing assets effectively.

Methodology:

• Creative Ideation: Actively participating in brainstorming sessions to develop creative concepts for marketing campaigns and content.
• Brand Management: Implementing and maintaining strict adherence to brand graphic standards across all creative outputs.
• Project Workflow: Managing the end-to-end production cycle for design and video projects, from concept to delivery, within defined timelines.
• Continuous Improvement: Proactively identifying opportunities for improvement in creative content, marketing initiatives, and the adoption of new technologies.
• Data-Informed Creativity: While not explicitly stated, leveraging insights from social media formats and marketing trends suggests a data-informed approach to content creation.

Company Website: https://www.vastauto.com/ (Assuming this is the correct URL for Vast Auto Distribution)

📝 Enhancement Note: The company's focus on being a "leader in the distribution and marketing of automotive parts" and its affiliation with O'Reilly Automotive Inc. suggests a professional, results-oriented environment with a strong emphasis on operational efficiency and market presence.

📈 Career & Growth Analysis

Operations Career Level: This position is a mid-level to senior specialist role within the Marketing and Communications department. It requires significant experience and autonomy in creative production and project management. Reporting Structure: The Graphic Designer and Video Content Creator will report to a manager or director within the Marketing and Communications Department, likely overseeing creative operations and brand assets. Operations Impact: This role directly impacts the company's brand perception, customer engagement, and sales support through the creation of high-quality marketing collateral and video content. Effective visual communication is crucial for driving brand awareness and supporting sales initiatives.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in specific areas like motion graphics, advanced video editing, or digital campaign design.
• Leadership Potential: Opportunity to mentor junior designers or take ownership of larger creative projects, potentially leading to a Lead Designer or Art Director role.
• Cross-Functional Exposure: Gain broader understanding of sales operations and revenue operations by supporting their content needs, offering pathways into more strategic marketing operations roles.
• Industry Advancement: Develop a strong portfolio and experience within the automotive aftermarket industry, a sector with significant opportunities.

📝 Enhancement Note: While not a traditional "operations" role like Sales Ops or Rev Ops, the emphasis on process, project management, and asset lifecycle management provides a foundation for growth into operations management roles that require creative direction and execution oversight.

🌐 Work Environment

Office Type: The job is described as on-site, suggesting a traditional office environment within Vast Auto Distribution's headquarters or a major operational hub in Montreal. Office Location(s): Montréal, Quebec, Canada. Specific office address details would be provided upon application.

Workspace Context:

• The role likely involves a dedicated workspace equipped with necessary design and video production hardware and software.
• Collaboration with marketing teams is a key aspect, suggesting an environment that fosters teamwork and communication.
• Opportunities for creative expression and innovation are encouraged, as evidenced by the call for new ideas and technologies.
• The need to travel for shoots implies a dynamic work environment that balances office-based creative work with on-location production.

Work Schedule:

• Standard full-time hours, Monday to Friday, approximately 40 hours per week.
• Flexibility may be required to accommodate project deadlines, shoots, and company events. A driver's license and vehicle are mandatory for travel.

📝 Enhancement Note: The on-site requirement and the need for a driver's license and vehicle indicate a hands-on role that involves more than just desk work, requiring adaptability and a willingness to engage with the physical production aspects of marketing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess qualifications, experience, and creative output against job requirements.
• Phone Interview: A preliminary discussion to gauge communication skills, cultural fit, and initial understanding of the role's scope.
• Creative Assessment/Challenge: Candidates may be asked to complete a design or video editing task, or present a case study from their portfolio demonstrating problem-solving and creative execution.
• In-Person Interview: Meeting with the hiring manager and potentially team members to discuss experience in detail, review the portfolio, and assess fit within the Marketing and Communications team.
• Final Interview: Potential interview with senior leadership to discuss strategic contributions and alignment with company goals.

Portfolio Review Tips:

• Curate Selectively: Showcase your best and most relevant work, ensuring a mix of print and digital design, as well as video projects.
• Highlight Process: For each piece, briefly explain the brief, your creative process, the tools used, and the outcome or impact.
• Demonstrate Brand Adherence: Include examples where you successfully worked within or developed brand guidelines.
• Showcase Video Skills: Include a distinct section for video work, detailing your role in shooting, editing, and animation.
• Quantify Impact (if possible): If any of your work contributed to measurable results (e.g., increased engagement, campaign success), highlight these achievements.
• Organize Logically: Ensure your portfolio is easy to navigate, perhaps categorized by media type or project type.

Challenge Preparation:

• Be prepared for a practical test that may involve designing a marketing asset (e.g., a social media ad, a banner) or editing a short video clip based on a provided brief.
• Practice articulating your creative process, decision-making, and problem-solving approach for both design and video challenges.
• Be ready to discuss how you manage competing priorities and meet tight deadlines for creative projects.
• Familiarize yourself with Vast Auto Distribution's current marketing materials and brand identity to better align your responses and potential creative contributions.

📝 Enhancement Note: For candidates transitioning from or seeking roles with operational overlap, emphasize how your design process leads to efficient asset creation, clear communication, and adherence to brand standards, framing your creative work within an operational framework.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects for all aspects of graphic design and video creation.
• Microsoft Office Suite: Competency in Word, PowerPoint, and Outlook for general business communication and presentation needs.

Analytics & Reporting:

• Social Media Analytics: Familiarity with analyzing performance metrics on platforms like YouTube, LinkedIn, and Facebook to inform content strategy.
• Web Analytics (Basic): Understanding of how digital assets perform on landing pages and websites (e.g., Google Analytics) is a plus.

CRM & Automation:

• While not directly a CRM role, understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., email marketing tools, social media management tools) would be beneficial.
• Digital Asset Management (DAM) System: Experience with setting up and managing a DAM system is a required qualification.

📝 Enhancement Note: Mastery of the Adobe Creative Cloud suite is paramount. Proficiency with DAM systems highlights a need for organizational and workflow management skills essential in operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging new ideas and the adoption of new technologies to enhance marketing efforts.
• Collaboration: Working effectively as part of a team, sharing successes, and contributing to collective goals.
• Proactivity & Resourcefulness: Taking initiative, identifying opportunities, and finding solutions independently.
• Rigor & Detail: Maintaining a high level of accuracy and attention to detail in all creative outputs and project management.
• Adaptability: Ability to manage multiple projects and adapt to changing schedules and priorities.

Collaboration Style:

• Team-Oriented: Expected to be a team player, sharing knowledge and contributing to a positive work environment.
• Cross-Functional: Will need to collaborate effectively with marketing teams, potentially sales, and other departments to gather requirements and deliver assets.
• Communicative: Strong communication skills are vital for clarifying project objectives, understanding feedback, and ensuring alignment on deadlines.
• Feedback-Driven: Openness to receiving and incorporating feedback to improve creative work and processes.

📝 Enhancement Note: The emphasis on teamwork, proactivity, and attention to detail aligns with core values often sought in operations roles, where efficiency, accuracy, and collaborative problem-solving are critical.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Ensuring innovative designs and videos adhere strictly to established brand guidelines.
• Managing Multiple Projects and Deadlines: Effectively prioritizing and delivering on numerous creative requests simultaneously in a fast-paced environment.
• Adapting to Evolving Marketing Technologies: Staying current with new design software, video editing techniques, and digital platform requirements.
• Travel Requirements: The necessity of travel for shoots and projects requires flexibility and efficient on-location work.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to enhance skills in specific Adobe Creative Cloud applications or explore new creative software.
• Video Production Workshops: Potential to attend workshops or courses focused on advanced cinematography, editing, or motion graphics.
• Industry Trend Immersion: Staying updated on emerging design trends, video marketing strategies, and social media best practices.
• Exposure to Automotive Marketing: Gaining specialized knowledge and experience within the automotive aftermarket sector.

📝 Enhancement Note: The challenges presented are typical for creative roles but require strong organizational and time-management skills, which are hallmarks of operations professionals. Growth opportunities focus on deepening creative expertise and gaining industry-specific knowledge.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to translating marketing briefs into creative visual concepts for both print and digital media.
• Explain how you ensure brand consistency across various marketing materials and campaigns.
• Describe your process for managing multiple design and video projects simultaneously, including how you prioritize and meet deadlines.
• Provide examples of how you have used creativity and new technologies to improve marketing content or campaign effectiveness.
• Discuss your experience with video shooting and editing, including specific projects and the software you utilized.

Company & Culture Questions:

• Research Vast Auto Distribution's services, brands (M Mécanique 360, Certified Auto Service, etc.), and its parent company, O'Reilly Automotive Inc.
• Understand the automotive parts distribution industry and Vast Auto's position within it.
• Be ready to articulate how your creative style and work ethic align with the company's culture of teamwork, proactivity, and attention to detail.
• Discuss your experience with managing digital assets and your understanding of Digital Asset Management (DAM) systems.

Portfolio Presentation Strategy:

• Select 3-5 key projects that best demonstrate your skills in graphic design (print and digital) and video creation.
• For each project, clearly outline the objective, your role, the process you followed, the tools you used, and the outcome.
• Be ready to discuss the challenges you faced and how you overcame them.
• Highlight your proficiency with Adobe Creative Cloud and any video shooting/editing experience.
• Emphasize projects that showcase your ability to adhere to brand guidelines and your creative problem-solving skills.

📝 Enhancement Note: Frame your answers around efficiency, process, and measurable outcomes where possible, even for creative tasks. This demonstrates an operations mindset within a creative function.

📌 Application Steps

To apply for this Graphic Designer and Video Content Creator position:

• Submit your resume and a link to your online portfolio through the provided application portal.
• Portfolio Customization: Ensure your portfolio prominently features examples of print design, digital assets, and video content that align with the responsibilities outlined in the job description. Prioritize work demonstrating brand adherence and creative problem-solving.
• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in graphic design and video creation, specifically mentioning proficiency in Adobe Creative Cloud, DAM systems, and project management for creative assets. Quantify achievements where possible.
• Interview Preparation: Practice articulating your creative process, your approach to brand management, and your video production skills. Prepare specific examples from your portfolio that showcase your ability to meet deadlines and manage multiple projects.
• Company Research: Familiarize yourself with Vast Auto Distribution, its brands, and the automotive aftermarket industry to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.