Graphic Designer & Social Media Marketer

📍 Job Overview

Job Title: Graphic Designer & Social Media Marketer

Company: H&H COLOR LAB, INC

Location: Raytown, Missouri, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 19, 2026

Experience Level: Entry to Mid-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for the internal marketing and design department, focusing on creating and executing multi-channel marketing campaigns.

• It requires a blend of graphic design expertise for both print and digital collateral, alongside social media marketing proficiency to enhance brand presence and engagement.

• The position involves hands-on content creation, including marketing emails, social media graphics, and website content, demanding strong organizational and technical skills.

• Successful candidates will contribute to a variety of design projects, demonstrating adaptability and a keen eye for detail across diverse marketing initiatives.

📝 Enhancement Note: While the raw job description focuses on design and social media, the "operations" aspect is derived from the need for organized execution of marketing campaigns, system integration (WordPress, email platforms), and contribution to the overall Go-To-Market (GTM) strategy through content and design. This role supports the broader operational efficiency of the marketing department.

📈 Primary Responsibilities

• Develop and design compelling marketing materials for both print and digital channels, ensuring brand consistency and visual appeal.

• Create and execute engaging content for various social media platforms, including graphics, copy, and scheduling posts to maximize reach and engagement.

• Design and distribute marketing emails, managing campaigns from concept to deployment and analyzing performance metrics.

• Contribute to website management tasks, including content updates, image optimization, and potentially basic HTML adjustments.

• Collaborate with the internal marketing team on a wide range of design projects, such as company newsletters, magazine advertisements, and brochures.

• Assist with production design tasks where necessary, bridging the gap between creative output and manufacturing/distribution.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a dynamic team environment.

• Learn and utilize H&H internal ordering software systems to support design and production workflows.

📝 Enhancement Note: The primary responsibilities are enhanced to reflect the operational execution of marketing tasks. This includes campaign management (email, social), content lifecycle management (creation, scheduling, deployment), and system utilization (ordering software, CMS), all critical for marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience, is typically expected for roles requiring a strong portfolio.

Experience: 0-2 years of experience in graphic design and social media marketing, with a demonstrable portfolio showcasing relevant work. Experience in a fast-paced, multi-disciplinary team environment is beneficial.

Required Skills:

• Demonstrable graphic design skills with a strong portfolio showcasing visual composition and creativity.

• Proficiency in current versions of Adobe Creative Suite: Photoshop, Illustrator, InDesign, and Bridge.

• Strong understanding of design principles, typography, and visual hierarchy.

• Experience with photo and video editing for digital and social marketing use.

• Ability to develop and write engaging content marketing copy for various platforms.

• Computer fluency in Mac and PC environments.

• Proficiency in WordPress for website content management.

• Excellent written communication skills for content creation and internal collaboration.

• Strong organizational skills and ability to manage multiple projects and meet deadlines effectively.

• High attention to detail and a keen eye for visual composition.

• Adaptability, flexibility, and a willingness to learn new systems and processes.

Preferred Skills:

• Familiarity with the photographic industry, its aesthetics, and marketing needs.

• Basic understanding of HTML for email or web content adjustments.

• Experience with stock graphic sites and asset management.

• Familiarity with email marketing platforms.

• Knowledge of browser capabilities and responsive design principles.

📝 Enhancement Note: The skills section is expanded to include typical requirements for a graphic design and social media role, emphasizing the "operations" aspect through technical proficiencies (Adobe Suite, WordPress), content lifecycle management (email, social), and project management (organization, time management) which are critical for efficient marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of graphic design projects, including print collateral, digital assets, social media graphics, and email campaigns.

• Case studies or examples that demonstrate your process for concept development, design execution, and final output, highlighting problem-solving approaches.

• Visual examples of social media content creation, including graphics, short videos, and campaign examples if available.

• Examples of how you have managed brand identity across different marketing materials.

Process Documentation:

• Examples of how you manage your design workflow, from brief to final delivery, demonstrating organizational and time management strategies.

• Documentation or examples of content calendar planning for social media or email campaigns, showing strategic thinking.

• Any experience with or examples of using project management tools to track design tasks and deadlines.

• Evidence of how you ensure brand consistency and quality control across all design outputs.

📝 Enhancement Note: This section focuses on how a candidate's portfolio should demonstrate their operational capabilities in design and marketing. It emphasizes process, workflow management, and the strategic application of design skills, which are key indicators of operational effectiveness in a marketing context.

💵 Compensation & Benefits

Salary Range: $23 - $28 per hour. Based on industry benchmarks for Graphic Designers and Social Media Marketers with 0-2 years of experience in Raytown, MO, this range is competitive. Factors influencing placement within this range include the candidate's portfolio strength, specific skill set, and demonstrated experience.

Benefits:

• Paid Time Off (PTO)

• Paid Holidays

• Health Insurance

• Dental Insurance

• Vision Insurance

• Company-Paid Short Term Disability

• Company-Paid Life Insurance

• Voluntary Life Insurance

• Critical Illness Insurance

• Accident Insurance

• Flexible Spending Account (FSA)

• 401(k) retirement plan

Working Hours: This is a full-time position, typically working 40 hours per week, during normal business hours at the facility in Raytown, MO.

📝 Enhancement Note: The salary range is directly extracted and confirmed as competitive for the specified location and experience level. The benefits are listed comprehensively as provided, highlighting a strong package that supports employee well-being and financial security, which is often a key consideration for operations professionals valuing stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Photographic Services & Manufacturing. H&H Color Lab operates within a niche industry focused on professional photography services and related product manufacturing. This context suggests a need for visually appealing marketing that resonates with photographers and potentially consumers of photographic products.

Company Size: The description mentions working in a "small team," indicating a lean, agile departmental structure. This implies a close-knit working environment where individual contributions are highly visible and essential.

Founded: While the founding date is not provided, H&H Color Lab has established operations, suggesting a company with a history and existing market presence. This can mean a stable work environment with established processes, but also potential for innovation.

Team Structure:

• The role is part of an "internal marketing and design department" that is described as "small."

• Team members are expected to handle "multiple responsibilities," indicating cross-functional collaboration and a need for versatility.

Methodology:

• The role requires a blend of creative execution and operational efficiency, focusing on producing marketing assets that support sales and brand initiatives.

• Emphasis on organization, attention to detail, and technical aptitude suggests a process-driven approach to design and campaign management.

• The need to manage print and digital assets implies a workflow that balances traditional and modern marketing channels.

Company Website: hhcolorlab.com

📝 Enhancement Note: This section infers company culture and team structure based on the "small team" and "multiple responsibilities" descriptions, placing it within the context of the photographic industry. This helps candidates understand the operational environment and the expected collaborative style.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as an Entry to Mid-Level role (0-2 years of experience). It's an ideal starting point for individuals looking to build a career in marketing operations, graphic design, or social media management within a specialized industry.

Reporting Structure: The candidate will report to a manager or lead within the internal marketing and design department. Given the small team size, direct access to leadership and opportunities for cross-functional interaction with other departments (e.g., production, sales) are likely.

Operations Impact: The role directly impacts the company's brand perception, lead generation through digital marketing efforts, and sales support through effective marketing collateral. By creating visually appealing and well-executed campaigns, this position contributes to the overall Go-To-Market (GTM) strategy's operational success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital design, social media strategy, email marketing automation, or production design.

• Cross-Functional Learning: Exposure to other areas of the business, such as production processes, customer service, and sales support, through collaboration.

• Increased Responsibility: As experience is gained, opportunities may arise to take ownership of larger campaigns, manage specific marketing channels, or mentor junior team members.

• Industry Expertise: Develop specialized knowledge within the photographic industry, becoming a valuable asset for marketing within this niche.

📝 Enhancement Note: The career analysis frames the role within an operations context, emphasizing the impact on GTM strategy and the potential for growth through skill development and increased responsibility, common aspirations for operations professionals.

🌐 Work Environment

Office Type: The role is based at the company's facility in Raytown, MO, indicating a traditional office or studio environment. This is an on-site position.

Office Location(s): 8906 E 67th ST, Raytown, MO 64133. This location is specific and suggests a central hub for the company's operations.

Workspace Context:

• Collaborative Environment: Working within a "small team" implies a collaborative and potentially fast-paced workspace where communication and teamwork are essential for managing multiple responsibilities.

• Tools & Technology: Access to both Mac and PC environments, with primary use of Mac, and specific software like Adobe Creative Suite and WordPress. This setup supports diverse design and content creation needs.

• Team Interaction: Opportunities for direct interaction with colleagues in the marketing and design department, as well as potential cross-functional engagement with other operational teams within H&H Color Lab.

Work Schedule: The position adheres to normal business hours, typically 40 hours per week, providing a structured work schedule suitable for maintaining consistent marketing efforts and allowing for work-life balance.

📝 Enhancement Note: The workspace context is described to highlight the operational environment – the tools available, the collaborative nature of a small team, and the structured work schedule, all relevant to how an operations professional experiences their daily work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational graphic design, social media, and content creation skills.

• Technical Assessment: Candidates may be asked to complete a design challenge or a practical exercise related to social media content creation or email design to evaluate their skills and problem-solving abilities.

• Interviews: Likely includes interviews with the hiring manager and potentially other team members to assess cultural fit, communication style, and understanding of marketing principles.

• Portfolio Review: A dedicated session where candidates present their portfolio, discussing their creative process, project rationale, and the operational aspects of their work (e.g., how they managed deadlines, met client needs).

Portfolio Review Tips:

• Showcase Versatility: Include a diverse range of projects demonstrating skills in print, digital, social media, and email design.

• Highlight Process: For each project, explain your thought process, design choices, and how you addressed the project's objectives. This demonstrates operational thinking.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., engagement rates for social media posts, conversion rates for email campaigns).

• Tailor to H&H: Emphasize projects that align with H&H Color Lab's industry and target audience.

• Technical Proficiency: Ensure your portfolio clearly showcases your mastery of Adobe Creative Suite and WordPress.

Challenge Preparation:

• Be prepared for a design challenge that tests your ability to create assets quickly and effectively under a deadline.

• Practice articulating your design decisions and marketing rationale concisely.

• Familiarize yourself with H&H Color Lab's current branding and social media presence to understand their aesthetic and operational needs.

📝 Enhancement Note: This section provides actionable advice on preparing for the interview and portfolio review, specifically framing it around demonstrating operational capabilities in design execution, project management, and strategic thinking relevant to marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, and Bridge are essential for graphic design tasks, including photo editing, vector illustration, and layout design. Proficiency is a core requirement.

• WordPress: This Content Management System (CMS) will be used for website management, requiring candidates to be comfortable updating content, images, and potentially basic page structures.

Analytics & Reporting:

• While not explicitly listed, familiarity with social media analytics platforms (e.g., Facebook Insights, Instagram Analytics, LinkedIn Analytics) and email marketing analytics (e.g., open rates, click-through rates) is highly beneficial.

CRM & Automation:

• Email Marketing Platforms: Candidates will likely use an email marketing tool for sending marketing emails. Familiarity with platforms like Mailchimp, Constant Contact, or similar is a plus.

• Internal Ordering Software: The role requires the ability to learn and use H&H's proprietary ordering systems, which are critical for operational workflow.

📝 Enhancement Note: This section details the technology stack, emphasizing the operational tools crucial for this role. It highlights not just the software but also the expected proficiency and how these tools support the broader marketing operations function.

👥 Team Culture & Values

Operations Values:

• Organization & Efficiency: A strong emphasis on organization, attention to detail, and the ability to juggle multiple projects points to a value placed on operational efficiency and structured workflows.

• Collaboration & Teamwork: Working in a small team requires a collaborative spirit and the ability to give and receive constructive criticism, fostering a supportive and productive team environment.

• Adaptability & Learning: The need to learn internal software and handle diverse projects highlights a value for adaptability, flexibility, and a commitment to continuous learning.

• Creativity & Innovation: While focused on execution, the role inherently values creativity and originality in design and content, encouraging innovative approaches within brand guidelines.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with other members of the marketing and design team, and potentially collaborate with other departments on specific projects.

• Feedback-Driven: Openness to constructive criticism is a stated requirement, indicating a culture that values iterative improvement and team input.

• Proactive Communication: In a small team, proactive communication about project status, challenges, and ideas is likely essential for smooth operations.

📝 Enhancement Note: The inferred team culture and values are framed around operational principles like efficiency, collaboration, and adaptability, which are key to how operations professionals function and thrive in a team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Juggling multiple design projects with tight deadlines while maintaining high creative quality and ensuring brand consistency.

• Adapting to New Systems: Quickly learning and becoming proficient with H&H's internal ordering software and other proprietary tools.

• Diverse Project Scope: Managing a wide range of design tasks, from print ads to website content and social media graphics, requiring flexible skill application.

• Industry Niche: Developing a deep understanding of the photographic industry's specific marketing needs and aesthetic preferences to create resonant content.

Learning & Development Opportunities:

• Skill Enhancement: Opportunity to hone graphic design skills in Adobe Suite and expand into new areas like basic video editing for social media.

• Marketing Strategy Exposure: Gain practical experience in executing various marketing campaigns (email, social media, print) and understanding their role in the overall GTM strategy.

• System Proficiency: Become adept at using industry-standard CMS (WordPress) and specialized internal operational software.

• Portfolio Building: Continuously add strong, diverse projects to a professional portfolio, enhancing career marketability.

📝 Enhancement Note: This section synthesizes potential challenges and growth paths, focusing on how they relate to operational skills, learning new technologies, and building a career within a specialized marketing and design function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables were met?" (Focus on time management and organizational operations).

• "Walk us through your process for creating a social media campaign graphic, from concept to final execution. What tools do you use, and how do you ensure brand consistency?" (Focus on workflow, tool proficiency, and brand operations).

Company & Culture Questions:

• "What interests you about H&H Color Lab and the photographic industry?" (Demonstrate research into the company and industry context).

• "How do you handle constructive criticism on your designs?" (Showcase openness to feedback and collaborative team operations).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest case studies first.

• Narrative: For each project, tell a story: the problem, your solution (design process), the tools used, and the outcome or impact.

• Demonstrate Process: Clearly articulate your workflow, from initial brief to final delivery, highlighting how you managed the project operationally.

• Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Suite and WordPress, and how you leverage these tools effectively.

• Showcase Social Media & Email: Ensure you have strong examples of social media graphics and email campaign designs, explaining your strategic choices for each.

📝 Enhancement Note: Interview preparation advice is tailored to extract evidence of operational competence, workflow management, and adaptability, critical for candidates entering roles that blend creative execution with operational responsibilities.

📌 Application Steps

To apply for this Graphic Designer & Social Media Marketer position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Curate Your Portfolio: Select your strongest and most relevant design work, ensuring it showcases a range of skills including print, digital, social media graphics, and email marketing examples. Prepare brief case studies for 2-3 key projects that highlight your process, problem-solving, and operational approach.

• Tailor Your Resume: Emphasize keywords from the job description, such as "Graphic Design," "Social Media Marketing," "Adobe Creative Suite," "WordPress," "content marketing," and "time management." Highlight achievements quantifiably where possible, especially related to project completion or campaign execution.

• Prepare for a Design Challenge: Anticipate a practical test of your design skills under time constraints. Practice creating social media graphics or email layouts efficiently.

• Research H&H Color Lab: Familiarize yourself with their website, current social media presence, and the photographic industry to understand their brand, target audience, and operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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