Graphic Designer and Social Media Coordinator

📍 Job Overview

Job Title: Graphic Designer and Social Media Coordinator

Company: The Doughnut Peddler

Location: Chandler, Arizona, United States

Job Type: Full Time

Category: Marketing & Creative Operations

Date Posted: March 12, 2026

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• Drive brand awareness and sales through strategic planning, development, and deployment of visual and digital content.

• Create engaging graphic designs for social media, website content, marketing collateral, and packaging to support company growth objectives.

• Maintain stringent brand consistency across all digital and print materials for TDP Bakery and its core brands.

• Develop and manage a centralized digital asset library to ensure efficient access and utilization of creative assets.

• Own and manage the daily social media presence, actively monitoring engagement and responding to feedback.

📝 Enhancement Note: This role bridges creative design with marketing operations, focusing on visual storytelling and digital engagement to support business growth. It requires a blend of artistic talent and strategic marketing execution.

📈 Primary Responsibilities

• Develop and execute creative strategies for social media campaigns, website updates, and marketing materials that align with TDP Bakery's brand identity and sales goals.

• Design compelling visuals for various platforms including social media posts (X, Instagram, Facebook, TikTok), website banners, email marketing graphics, and digital advertisements.

• Collaborate with product development, sales, and HR teams to understand their creative needs and translate them into effective design solutions for product launches, hiring pushes, and internal communications.

• Ensure all visual output adheres to brand guidelines, maintaining a cohesive and professional image across all touchpoints.

• Curate, organize, and maintain a comprehensive library of design assets (photos, logos, templates) for easy access and reuse by various departments.

• Manage the company's social media calendar, scheduling posts, monitoring online conversations, and engaging with the audience to foster community and gather insights.

• Analyze social media performance metrics and engagement data to inform future content strategies and optimize campaign effectiveness.

• Design artwork for packaging, supporting private-label partnerships and company's core brands.

• Create presentations and internal collateral utilizing MS PowerPoint and other design tools.

📝 Enhancement Note: The responsibilities indicate a hands-on role requiring initiative, project ownership, and the ability to manage diverse creative tasks within a fast-paced environment, directly impacting brand perception and sales enablement.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, or a related field is preferred. However, demonstrable experience and a strong portfolio showcasing compelling design abilities will be strongly considered.

Experience: Minimum of 2 years of prior professional experience as a Graphic Designer and/or Social Media Coordinator.

Required Skills:

• Proficiency in graphic design software suites (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Strong command of major social media platforms, including X (Twitter), Instagram, Facebook, and TikTok, with an understanding of their respective best practices and audience engagement strategies.

• Demonstrated ability to create visually appealing and effective graphics for digital and print mediums.

• Experience in content marketing and social media marketing strategy development and execution.

• Excellent writing, editing, and verbal communication skills, with the ability to articulate creative concepts and campaign goals clearly.

• Proven ability to establish and maintain professional relationships with cross-functional teams.

• Strong organizational and project management skills, with the ability to effectively prioritize and manage multiple projects simultaneously in a dynamic environment.

Preferred Skills:

• Experience with video editing software for social media content creation.

• Knowledge of SEO principles and how they relate to digital content.

• Familiarity with project management or workflow tools for managing creative requests.

• Experience in the food and beverage industry, particularly in consumer packaged goods (CPG).

📝 Enhancement Note: The emphasis on a strong portfolio over a specific degree highlights the practical, results-oriented nature of this creative role. The required skills are a blend of technical design capabilities and strategic marketing execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2 years of design work, demonstrating proficiency in creating graphics for social media, websites, marketing materials, and packaging.

• Include examples of projects that highlight brand consistency and adherence to established brand guidelines.

• Present case studies or project examples that demonstrate successful campaign execution on social media platforms, including engagement metrics where possible.

Process Documentation:

• Provide examples of how you have managed multiple design projects simultaneously, illustrating your prioritization and workflow management strategies.

• Detail your approach to collaborating with cross-functional teams to gather requirements and deliver creative assets that meet business objectives.

• Showcase your understanding of social media content planning, including calendar management and engagement strategies.

📝 Enhancement Note: For this role, the portfolio is critical, serving as the primary evidence of design skill and social media management capability. It should clearly articulate the candidate's process for taking a project from concept to completion and demonstrate tangible results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers and Social Media Coordinators with 0-2 years of experience in the Chandler, AZ area, the estimated salary range is $45,000 - $60,000 annually. This range accounts for the combination of design and social media responsibilities, the cost of living in the Phoenix metropolitan area, and the full-time nature of the role.

Benefits:

• Competitive compensation package.

• Comprehensive benefits plan (details to be provided by the employer, but typically includes health, dental, vision insurance).

• Opportunities for professional growth and development within the company.

• Employee discounts on TDP Bakery products.

• Potential for performance-based bonuses or incentives.

Working Hours: This is a full-time position, typically requiring 40 hours per week. While a standard office schedule is expected, flexibility may be available depending on project needs and team collaboration requirements.

📝 Enhancement Note: Salary estimate is based on current market data for similar roles in Chandler, AZ, considering the specified experience level and the dual nature of the responsibilities. Benefits are standard for full-time roles in the US.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Manufacturing (specifically bakery products). TDP Bakery operates within a competitive and dynamic consumer packaged goods market, focusing on delivering "Honestly Fresh™" baked goods.

Company Size: The provided company data does not specify size, but ADP's platform suggests a mid-sized to large enterprise, potentially indicating a structured environment with room for growth and established processes.

Founded: Founded to bring fresh bakery products to markets where they are not typically found. Focus on innovation through the "Bake Face™" brand and private-label partnerships.

Team Structure:

• The role will likely be part of a broader Marketing or Communications team, collaborating closely with departments such as Sales, Product Development, and Human Resources.

• The Graphic Designer and Social Media Coordinator will report to a Marketing Manager or Director, with direct interaction across various functional teams for project-specific needs.

Methodology:

• Emphasis on creating visually compelling content that drives brand awareness and sales.

• Commitment to maintaining brand consistency across all platforms and materials.

• Data-driven approach to social media engagement and content optimization.

• Collaborative environment focused on turning ideas into clear, on-brand designs that support company growth.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=a60719b7-2559-4935-9777-219b90c6f771 (This is an ADP recruitment portal link, not a direct company website for TDP Bakery).

📝 Enhancement Note: The company culture appears to be growth-oriented, emphasizing fresh products and innovation. The role's importance in connecting with customers, candidates, and employees suggests a value placed on communication and brand experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to junior professional level (0-2 years experience). It offers a foundational experience in both graphic design and social media management, crucial for early career development in marketing and communications.

Reporting Structure: The Graphic Designer and Social Media Coordinator will likely report to a Marketing Manager or Director. This provides direct mentorship and oversight from experienced marketing professionals.

Operations Impact: The work directly influences brand perception, customer engagement, and potentially sales through effective visual communication and social media presence. It plays a vital role in how TDP Bakery connects with its target audience, candidates for employment, and existing employees.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in graphic design software, social media analytics, or content strategy.

• Cross-functional Exposure: Gain experience working with various departments, understanding different business functions and their creative needs.

• Brand Management: Develop a strong understanding of brand building and maintenance in the competitive food and beverage industry.

• Potential Advancement: With demonstrated success and acquired experience, progression could lead to roles such as Senior Graphic Designer, Social Media Manager, or Marketing Specialist.

📝 Enhancement Note: This role is an excellent stepping stone for individuals looking to build a career in marketing and creative operations within the consumer goods sector. The combination of skills and the company's growth focus offer tangible opportunities for development.

🌐 Work Environment

Office Type: The role is located in Corporate Chandler, AZ, indicating a corporate office setting rather than a manufacturing or retail environment. This suggests a professional office space conducive to creative work and collaboration.

Office Location(s): Corporate Chandler, AZ 85226. This location is within the Phoenix metropolitan area, offering typical urban amenities.

Workspace Context:

• A collaborative office environment where interaction with cross-functional teams is expected.

• Access to necessary design software and technology to perform job duties.

• A dynamic workspace that supports creative ideation and project execution.

• Opportunities for team meetings, brainstorming sessions, and informal collaboration.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with the possibility of some flexibility to accommodate project deadlines or urgent social media needs. The on-site nature implies a structured work schedule within the corporate office.

📝 Enhancement Note: The corporate office environment in Chandler suggests a professional setting focused on strategic and creative output, with opportunities for team interaction and professional development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications and creative output.

• First Interview: Typically with a hiring manager or HR representative to discuss experience, skills, and cultural fit. This may include behavioral questions and an overview of the role's expectations.

• Skills Assessment/Portfolio Review: A more in-depth discussion of the candidate's portfolio, potentially including a design challenge or a presentation of past work. This stage focuses on practical design skills, creative process, and understanding of brand application.

• Final Interview: May involve meeting with additional team members or senior leadership to ensure alignment with company culture and strategic objectives.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills required for this role (graphic design for marketing, social media content).

• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used, and the outcome. Highlight how your design solved a specific business problem or achieved a goal.

• Brand Consistency Examples: Include work that demonstrates your ability to maintain brand consistency, as this is a key responsibility.

• Social Media Focus: Feature examples of social media graphics, campaign visuals, or your management of a brand's social media presence, if applicable.

• High-Quality Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (e.g., PDF, personal website).

Challenge Preparation:

• Be prepared to discuss your approach to creating social media content for a new product launch or a hiring campaign for TDP Bakery.

• Practice articulating your creative process and decision-making for a hypothetical design task.

• Review TDP Bakery's current branding and social media presence to understand their style and identify potential areas for enhancement.

📝 Enhancement Note: The interview process will heavily rely on evaluating the candidate's visual portfolio and their ability to articulate their creative process and strategic thinking behind their designs.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Proficiency in these tools is a core requirement for creating marketing materials, social media graphics, and packaging artwork.

• Presentation Software: MS PowerPoint is specifically mentioned, indicating its importance for internal communications and presentations.

Analytics & Reporting:

• Social Media Analytics Tools: Familiarity with native analytics dashboards on platforms like Instagram Insights, Facebook Analytics, TikTok Analytics, and X Analytics. Experience with third-party social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social) is a plus.

• Website Analytics: Basic understanding of how website content performs, potentially using tools like Google Analytics.

CRM & Automation:

• While not explicitly mentioned, experience with email marketing platforms (e.g., Mailchimp, Constant Contact) or basic CRM familiarity could be beneficial for content distribution.

• Understanding of content management systems (CMS) for website updates would be advantageous.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and MS PowerPoint, alongside social media platforms and their native analytics, forms the core technology stack for this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visual content that stands out.

• Brand Stewardship: Commitment to maintaining and enhancing the consistent brand identity of TDP Bakery and its sub-brands.

• Collaboration: Working effectively with diverse teams to achieve shared business objectives through design.

• Customer Focus: Creating content that resonates with customers and drives engagement and sales.

• Efficiency: Managing multiple projects effectively in a fast-paced environment to meet business priorities.

Collaboration Style:

• Cross-functional Integration: Actively partnering with sales, marketing, product development, and HR to translate their needs into visual assets.

• Feedback-Oriented: Open to constructive criticism and iterative design processes to refine creative output.

• Proactive Communication: Clearly communicating project status, timelines, and potential challenges to stakeholders.

• Team-Oriented: Contributing to a positive and productive team environment that supports the company's overall mission.

📝 Enhancement Note: The culture likely values creativity, brand integrity, and collaborative problem-solving. The ability to work effectively across different departments is crucial for success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Quality with Speed: Managing multiple projects with tight deadlines while maintaining high creative standards.

• Maintaining Brand Consistency: Ensuring all visuals align with TDP Bakery's brand guidelines across diverse platforms and materials.

• Adapting to Evolving Social Media Trends: Staying current with platform changes and emerging trends to keep content fresh and effective.

• Translating Business Needs into Visuals: Effectively understanding and interpreting requests from various departments to create impactful designs.

Learning & Development Opportunities:

• Skill Enhancement: Deepening expertise in graphic design software, motion graphics, or advanced social media analytics.

• Industry Knowledge: Gaining insights into the food and beverage industry, CPG marketing, and retail partnerships.

• Strategic Marketing: Developing a stronger understanding of marketing strategy, campaign planning, and ROI analysis through practical application.

• Portfolio Building: Continuously adding high-impact projects to a professional portfolio, showcasing growth and evolving capabilities.

📝 Enhancement Note: This role presents opportunities to tackle creative challenges head-on, fostering adaptability and skill development in a fast-paced, brand-focused environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage multiple design projects with conflicting deadlines. How did you prioritize and ensure all deliverables met expectations?" (Focus on prioritization, time management, and project workflow).

• "How do you ensure brand consistency across different marketing channels and social media platforms?" (Highlight your understanding of brand guidelines and your process for maintaining them).

Company & Culture Questions:

• "What interests you about The Doughnut Peddler and our Bake Face™ brand?" (Research the company's mission, products, and recent marketing efforts).

• "How do you approach collaboration with non-creative teams, such as sales or product development?" (Emphasize communication, understanding business needs, and a team-player attitude).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story about the project's objective, your role, your creative process, and the results achieved.

• Data Integration: Where possible, incorporate metrics that demonstrate the impact of your design or social media work.

• Brand Alignment: Clearly articulate how your work aligns with brand objectives and maintains brand integrity.

• Enthusiasm: Show genuine passion for design, social media, and the food industry, particularly doughnuts!

📝 Enhancement Note: Preparation should focus on showcasing a blend of creative talent, strategic thinking, and strong communication skills, supported by a well-curated portfolio.

📌 Application Steps

To apply for this Graphic Designer and Social Media Coordinator position:

• Submit your application through the provided ADP recruitment portal link.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to graphic design for marketing and social media content creation. Ensure it showcases your ability to maintain brand consistency and manage multiple projects.

• Resume Optimization: Update your resume to clearly list your experience with graphic design software (Adobe Creative Suite), social media platforms (X, Instagram, Facebook, TikTok), and any relevant marketing experience. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, project management approach, and understanding of brand strategy. Prepare to discuss specific examples from your portfolio and how you would approach challenges at The Doughnut Peddler.

• Company Research: Familiarize yourself with The Doughnut Peddler, its brands (Bake Face™, Honestly Fresh™), and its current social media presence. Understand their products and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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