Graphic Designer & Illustrator

📍 Job Overview

Job Title: Graphic Designer & Illustrator Company: SEVEN Retail Location: Jakarta, Indonesia Job Type: Full-Time Category: Creative Operations / Marketing Operations Date Posted: September 24, 2025 Experience Level: Mid-Senior Level (4+ years) Remote Status: On-site

🚀 Role Summary

• Spearhead the visual development of a unique story-driven curriculum, translating educational concepts into engaging graphic assets and illustrations.
• Design a wide array of creative materials, including worksheets, activity books, posters, flyers, social media visuals, website graphics, and advertisements to support marketing campaigns.
• Ensure a consistent and compelling brand identity across all visual touchpoints by adhering to established brand guidelines.
• Produce original character designs, mascots, and narrative world elements that enhance the educational experience for children.
• Collaborate closely with cross-functional teams, including curriculum developers, narrative designers, teachers, and marketing professionals, to align visual content with pedagogical goals and brand strategy.

📝 Enhancement Note: While the job title is "Graphic Designer & Illustrator," the description strongly emphasizes the creation of educational materials and campaign assets. This positions the role within a "Creative Operations" or "Marketing Operations" function, focusing on the execution and visual delivery of content that supports the company's core product (curriculum) and its outreach efforts. The emphasis on curriculum development suggests a need for designers who can understand and visually represent pedagogical concepts.

📈 Primary Responsibilities

• Design and develop engaging worksheets, activity books, and various visual learning aids that are integral to the company's adventure-based curriculum.
• Create original character illustrations, icons, and narrative elements that align with and enhance the brand's unique story-driven world and learning objectives.
• Produce a comprehensive suite of creative assets for marketing campaigns, including posters, flyers, social media graphics, website banners, and digital advertisements.
• Maintain and enforce brand consistency across all visual communications, ensuring all output aligns with the company's established brand guidelines and aesthetic.
• Generate unique illustrations for mascots, characters, and narrative world-building, contributing to the distinct visual identity of the educational programs.
• Partner with curriculum writers and narrative designers to visually interpret and communicate stories, making abstract educational concepts tangible and appealing.
• Collaborate effectively with curriculum developers, educators, and the marketing team to ensure visual content is pedagogically sound, brand-aligned, and meets marketing objectives.
• Coordinate with external vendors, such as printers and advertising agencies, for production and distribution of creative materials, managing project timelines and deliverables.

📝 Enhancement Note: The primary responsibilities highlight a blend of direct content creation and strategic brand execution. The role requires not only artistic skill but also an understanding of educational content and marketing campaign needs, suggesting a need for a designer who can operate autonomously and contribute to the strategic visual direction of the company's offerings.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Illustration, Visual Communication, or a closely related field.

Experience:

• A minimum of 4 years of professional experience in graphic design and/or illustration.
• Prior experience in creating content for children's media, educational materials, or the education sector is highly advantageous.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for design and production.
• Demonstrated strong illustration abilities, whether digital, hand-drawn, or a combination thereof, with a portfolio showcasing this skill.
• Excellent understanding of visual storytelling, enabling the translation of narratives and educational concepts into compelling graphics.
• Strong grasp of design principles, including color theory, typography, layout, and composition, ensuring visually appealing and effective designs.
• Proven ability to maintain brand consistency across diverse media and platforms.
• Exceptional attention to detail, ensuring accuracy and quality in all visual outputs.
• Strong collaboration and communication skills to effectively work with cross-functional teams and external partners.
• Ability to manage multiple projects simultaneously and meet strict deadlines in a fast-paced environment.

Preferred Skills:

• Familiarity with motion graphics and animation tools such as Adobe After Effects, Canva, or similar platforms.
• Passion for children's education, art, and music, with an understanding of their impact on learning and development.
• Creative and innovative thinking, with the capacity to generate novel visual solutions for abstract concepts.

📝 Enhancement Note: The experience requirement of 4+ years suggests a need for a candidate who can work independently and potentially mentor junior designers if the team grows. The preference for children's content experience indicates a need for a designer who understands the nuances of creating age-appropriate and engaging visuals for a young audience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design and illustration work, with a particular emphasis on projects for children, education, or narrative-driven content.
• Demonstrations of proficiency in Adobe Creative Suite applications, highlighting complex design tasks and illustration techniques.
• Examples of campaign asset creation (social media, posters, flyers) that illustrate strategic thinking and brand alignment.
• Visual storytelling examples, such as character designs, storyboards, or illustrated narratives, that demonstrate the ability to translate concepts into engaging visuals.
• Evidence of process documentation or case studies detailing the design journey from concept to final execution, including problem-solving and iteration.

Process Documentation:

• Ability to articulate the design process, from brief interpretation and concept development to final asset delivery and vendor coordination.
• Documentation of how brand guidelines are applied and maintained across various projects.
• Examples of workflow management for handling multiple design requests and ensuring timely delivery.

📝 Enhancement Note: For a role like this, the portfolio is critical. It should not only display technical skill but also creative vision and an understanding of the target audience (children) and the company's mission. Applicants should be prepared to discuss their design process, how they approached specific projects, and the rationale behind their creative decisions.

💵 Compensation & Benefits

Salary Range:

• Given the mid-senior level experience required (4+ years), the location in Jakarta, Indonesia, and the specialized skills in graphic design and illustration for education, a competitive salary range would be estimated between IDR 12,000,000 to IDR 20,000,000 per month. This range accounts for the cost of living in Jakarta and industry standards for creative professionals with demonstrated experience.

Benefits:

• Competitive monthly salary.
• Opportunities for professional development and skill enhancement in graphic design and illustration.
• Exposure to a unique educational curriculum and creative work environment.
• Potential for creative freedom and direct impact on educational content.
• Standard employee benefits as per Indonesian labor laws (e.g., BPJS employment insurance, annual leave).

Working Hours:

• Standard full-time working hours, likely Monday to Friday, with an typical 8-hour workday, totaling approximately 40 hours per week. Flexibility may be expected based on project deadlines.

📝 Enhancement Note: Salary estimates are based on general market research for graphic designers and illustrators in Jakarta, Indonesia, for individuals with 4+ years of experience. Actual compensation may vary based on the candidate's specific portfolio, interview performance, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology / Children's Education / EdTech Company Size: The provided data does not specify company size, but "SEVEN Retail" as a name might suggest a retail background or a company that utilizes retail principles in its operational structure. However, the job description points towards an educational content provider. For a specialized role like this, the company is likely a growing startup or a mid-sized organization focused on educational content development. Founded: The founding date is not provided. "SEVEN Retail" as the company name is unusual for an education content provider as described; this might be a parent company or a previous iteration. The focus should be on the "Sparks Music" curriculum mentioned in the description.

Team Structure:

• The Graphic Designer & Illustrator will likely be part of a creative or curriculum development team.
• Reporting structure will likely be to a Creative Director, Head of Curriculum, or a Marketing Manager.
• Collaboration will be extensive with curriculum writers, narrative designers, educational specialists, and the marketing team.

Methodology:

• Emphasis on creative problem-solving to translate educational concepts into visual formats.
• Data-driven approach to understand what visual elements resonate most with the target age group (3-15 years).
• Agile development for curriculum content, requiring flexible and iterative design processes.
• Focus on storytelling as a core methodology for engaging young learners.

Company Website: https://seven-retail.com (Note: This website might be for a parent company or an unrelated entity; the focus should remain on the described mission of the "Sparks Music" curriculum.)

📝 Enhancement Note: The discrepancy between "SEVEN Retail" and the description of an education-focused company ("Sparks Music," "story-driven curriculum") is notable. It's crucial for applicants to research "SEVEN Retail" to understand its broader mission and how the "Sparks Music" initiative fits within it, or if "Sparks Music" is an independent venture. The culture is likely to be innovative, child-centric, and focused on creative execution, common in EdTech startups.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level within the creative operations or marketing operations function. It requires a significant degree of autonomy, creative input, and experience in managing design projects from conception to completion. Reporting Structure: The designer will likely report to a Creative Lead, Head of Content Development, or a Marketing Manager, depending on the company's organizational structure. They will collaborate closely with various departments. Operations Impact: The visual elements created by this role directly impact the perceived quality and engagement of the educational curriculum. Strong visual design enhances learning outcomes, brand perception, and marketing effectiveness, contributing significantly to the company's mission and revenue generation.

Growth Opportunities:

• Specialization: Deepen expertise in illustration for children's educational content, character design, or motion graphics within the EdTech space.
• Leadership: Potential to lead design projects, manage junior designers, or become the go-to visual expert for the curriculum.
• Broader Creative Role: Transition into a broader creative role managing visual assets for all company initiatives, or moving into art direction.
• Skill Development: Opportunities to learn new design software, animation techniques, and stay abreast of trends in children's media and educational design.

📝 Enhancement Note: The growth opportunities are tied to the company's expansion and the candidate's ability to demonstrate impact and leadership within the creative function. The EdTech sector offers dynamic growth potential for skilled creative professionals.

🌐 Work Environment

Office Type: On-site position, implying a traditional office setting. Office Location(s): Jakarta, Indonesia. Specific office details are not provided.

Workspace Context:

• Collaborative workspace designed to foster creativity and teamwork with curriculum developers and marketing teams.
• Access to necessary design software and hardware.
• Environment conducive to focused work for detailed illustration and design tasks.
• Opportunities for brainstorming sessions and feedback loops with colleagues.

Work Schedule: Standard full-time, likely Monday-Friday, with typical office hours. Flexibility might be required during critical project phases or for campaign launches.

📝 Enhancement Note: As an on-site role in Jakarta, candidates should consider the commute and the typical work culture in the city. The emphasis on collaboration suggests an environment where team interaction is valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess suitability for the role's creative and technical requirements.
• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design process, problem-solving approaches, and creative rationale. This is crucial for evaluating illustration skills and understanding of educational content.
• Skills Assessment/Test: Potentially a small design or illustration task to gauge practical skills, creativity, and adherence to brief.
• Team/Hiring Manager Interview: Behavioral and situational questions focused on collaboration, creativity, problem-solving, and cultural fit within the company's mission.
• Final Interview: May involve senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to children's education, illustration, and campaign design.
• For each project, clearly articulate the brief, your role, the design process, challenges faced, and the outcome.
• Showcase a range of styles and techniques, demonstrating versatility and mastery of Adobe Creative Suite tools.
• Include examples of character design, visual storytelling, and educational materials (if available).
• Be prepared to discuss your rationale behind color choices, typography, and overall aesthetic decisions.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.
• Prioritize creative solutions that align with the company's mission and target audience.
• Manage your time effectively to deliver a polished output within the given constraints.
• Be ready to present and explain your design choices clearly and concisely.

📝 Enhancement Note: The portfolio review is the most critical stage. Candidates should select projects that best demonstrate their ability to create engaging, age-appropriate visuals for an educational context. Quantifiable results, if possible (e.g., engagement metrics for social media campaigns), can be a strong addition.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator (essential for vector graphics, character design, icons), Photoshop (for image editing, digital painting, raster graphics), InDesign (for layout of worksheets, activity books, flyers).
• Illustration Tools: Digital drawing tablets (e.g., Wacom) are likely necessary for illustration work.

Analytics & Reporting:

• While not direct responsibilities, understanding how visual assets perform in marketing campaigns (e.g., click-through rates for ads, engagement on social media) could be beneficial. Basic familiarity with analytics dashboards might be a plus.

CRM & Automation:

• Likely not directly involved, but understanding how marketing assets are deployed through CRM or marketing automation platforms could be advantageous.

📝 Enhancement Note: Mastery of Adobe Illustrator and Photoshop is paramount for this role. Any experience with vector illustration software or digital painting tools should be highlighted. Familiarity with tools used for asset management or project tracking (like Asana, Trello) could also be beneficial.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing original ideas and novel approaches to visual design and storytelling.
• Child-Centricity: A deep commitment to creating content that is safe, engaging, and beneficial for children’s learning and development.
• Collaboration: Fostering a team environment where ideas are shared freely, and feedback is constructive.
• Quality & Detail: A commitment to producing high-quality, polished work with meticulous attention to detail.
• Impact-Driven: Focusing on how visual design contributes to educational outcomes and brand success.

Collaboration Style:

• Open and communicative, working closely with content creators and marketers.
• Iterative feedback loops to refine designs and ensure alignment with project goals.
• Cross-functional teamwork to integrate visual elements seamlessly into curriculum and marketing materials.

📝 Enhancement Note: Candidates should demonstrate an understanding of and alignment with values centered around children's education and creative excellence. A collaborative spirit and a willingness to receive and provide constructive feedback are essential for success in a team-oriented creative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: Visually representing complex or abstract educational ideas for a young audience.
• Balancing Creativity with Brand Consistency: Maintaining a unique artistic vision while adhering strictly to brand guidelines and pedagogical requirements.
• Meeting Diverse Creative Needs: Juggling design requests for curriculum materials, marketing campaigns, and character development simultaneously.
• Adapting to Feedback: Incorporating feedback from various stakeholders, including educators and marketing teams, into the design process.
• Staying Current: Keeping up with evolving trends in children's media, illustration styles, and educational design.

Learning & Development Opportunities:

• Access to workshops or online courses focused on advanced illustration techniques, children's book illustration, or motion graphics.
• Opportunities to contribute to a growing educational brand and shape its visual identity.
• Mentorship from experienced creative professionals within the company or through industry networks.
• Potential to attend industry conferences related to education technology, children's media, or design.

📝 Enhancement Note: Candidates who can demonstrate resilience, adaptability, and a proactive approach to learning will thrive. The challenges present opportunities for significant skill development and professional growth within the EdTech sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating illustrations for a specific age group, considering both engagement and educational value." (Focus on age-appropriateness, storytelling, and learning objectives.)
• "How do you approach balancing creative freedom with strict brand guidelines and client feedback?" (Highlight your process for managing constraints and incorporating diverse input.)
• "Walk us through a project where you had to translate complex information or abstract concepts into visual assets." (Use a portfolio example that showcases your problem-solving and visual communication skills.)

Company & Culture Questions:

• "What interests you about working with educational content for children?" (Show genuine passion for the mission.)
• "How do you stay updated on trends in children's illustration and educational design?" (Demonstrate commitment to continuous learning.)
• "Describe your ideal team environment and how you contribute to a collaborative culture." (Align your answer with the company's likely values.)

Portfolio Presentation Strategy:

• Select 3-5 key projects that best represent your skills in illustration, graphic design for education, and campaign asset creation.
• For each project, prepare a brief narrative: the challenge, your approach, the tools used, and the outcome/impact.
• Be ready to discuss your creative process, how you overcame obstacles, and what you learned.
• Ensure your portfolio is easily accessible (e.g., online link) and well-organized.
• Practice articulating your contributions clearly and concisely.

📝 Enhancement Note: Be prepared to discuss your passion for education and children's development. Understanding the company's mission and the specific context of the "Sparks Music" curriculum will be crucial for tailoring your responses and demonstrating genuine interest.

📌 Application Steps

To apply for this Graphic Designer & Illustrator position:

• Submit your resume and a link to your online portfolio through the application portal.
• Portfolio Customization: Ensure your portfolio prominently features work relevant to children's education, illustration, character design, and campaign assets. Tailor the selection to showcase your strengths for this specific role.
• Resume Optimization: Highlight your years of experience, proficiency in Adobe Creative Suite, and any experience in the education or children's media sectors. Quantify achievements where possible.
• Interview Preparation: Practice discussing your portfolio projects, your design process, and your understanding of visual storytelling for educational purposes. Prepare answers for common interview questions related to creativity, collaboration, and problem-solving.
• Company Research: Familiarize yourself with the company's mission, the "Sparks Music" curriculum concept, and the general EdTech landscape in Indonesia.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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