Graphic Designer (Analyst level) - Creative Services, RBC Global Asset Management (GAM) Marketing

📍 Job Overview

Job Title: Graphic Designer (Analyst level) - Creative Services, RBC Global Asset Management (GAM) Marketing Company: RBC Location: 100 BISHOPSGATE:LONDON, United Kingdom Job Type: Full Time, Regular Category: Marketing Operations, Creative Services, Design Date Posted: 2026-02-16 Experience Level: Analyst (2-5 years) Remote Status: On-site (4 days in office)

🚀 Role Summary

• This role is crucial for translating strategic brand direction into compelling visual assets across all client touchpoints for RBC Global Asset Management (GAM).
• The Graphic Designer will be responsible for creating impactful design collateral, including marketing materials, social media campaigns, digital experiences, and pitchbooks that communicate investment insights.
• A key aspect involves maintaining and evolving the company's design systems and brand standards, ensuring consistency and compliance while contributing to visual storytelling.
• The position requires close collaboration with stakeholders across Marketing, Product, and Communications to elevate RBC GAM's visual presence and market positioning.

📝 Enhancement Note: While the title is "Graphic Designer," the context within "Creative Services, RBC Global Asset Management (GAM) Marketing" strongly suggests a role that interfaces with operational marketing processes and GTM strategies. The emphasis on translating "strategic brand direction" into "impactful design assets" and ensuring "consistency and compliance" points to a function that supports scaled marketing efforts and adheres to established operational frameworks. The mention of "design systems" and workflow management further solidifies its operational relevance.

📈 Primary Responsibilities

• Translate strategic brand direction and business objectives into compelling visual assets across diverse channels, including investment communications, campaign materials, digital experiences, and client pitchbooks, reinforcing RBC GAM's market positioning.
• Collaborate effectively with stakeholders from Marketing, Product, and Communications from concept to execution, applying creative problem-solving and design expertise to drive business impact.
• Design and produce high-impact collateral such as presentations, fact sheets, infographics, email campaigns, video content, web assets, and event materials that communicate complex investment insights with clarity and visual distinction.
• Contribute to the evolution of the company's design system and brand standards, ensuring visual consistency and compliance across all touchpoints while innovating within the established framework.
• Partner with internal teams throughout the creative process, fostering strong relationships and a collaborative environment where design excellence is championed.
• Manage projects efficiently through established studio workflows, maintaining clear documentation, organization, and version control to support seamless collaboration and quality delivery.
• Prepare design assets to production-ready standards for print, digital, or web deployment, ensuring technical specifications and brand integrity are maintained.
• Stay current with emerging design trends, tools, and technologies, including motion graphics, animation, and video production, to continuously elevate the quality and impact of creative output.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational process adherence. The emphasis on "translating business objectives," "managing projects efficiently through established studio workflows," and "preparing assets to production-ready standards" indicates a need for structured, repeatable processes common in operations roles. The requirement to "stay current with emerging design trends" also implies an operational need for continuous improvement and adaptation of creative workflows.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree or equivalent educational background in Design, Visual Arts, or a related field.

Experience:

• Solid background experience working in a Design role, with a focus on translating business objectives into visual communications.
• Demonstrated ability to manage multiple priorities, meet deadlines, and adapt to evolving business needs within a dynamic environment.
• Proven experience following established workflows within project management platforms such as Asana, Workfront, or Wrike.

Required Skills:

• Expert proficiency in Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign) and Microsoft Office Suite.
• Expert proficiency in Figma for design and collaboration.
• Strong foundational knowledge of graphic design principles, including typography, color theory, layout, and visual hierarchy.
• Demonstrated portfolio showcasing diverse design work across multiple mediums (print, digital, web).
• Proven ability to execute within brand guidelines while applying creative judgment to solve visual challenges.
• Understanding of design systems and their role in maintaining consistency across various touchpoints.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams (Marketing, Product, Communications).
• Working knowledge of print production specifications and digital/web asset requirements.
• Ability to thrive in a fast-paced environment and contribute fresh perspectives to elevate visual work.

Preferred Skills:

• Experience with motion graphics, animation, or video editing software (e.g., After Effects, Premiere Pro).
• Knowledge of web design tools (e.g., Webflow) or basic front-end development principles.
• Background in financial services, asset management, or investment communications.
• Understanding of compliance and regulatory requirements in marketing communications.
• Familiarity with investment industry terminology and audience expectations.
• Experience designing for B2B or institutional audiences.
• Experience in remote or distributed team environments.
• Understanding of accessibility standards.

📝 Enhancement Note: The inclusion of specific software like Figma, Adobe Creative Cloud, and project management tools (Asana, Workfront, Wrike) is critical for operations roles. The emphasis on "design systems," "brand standards," and "workflow management" clearly aligns this creative role with operational responsibilities for scaled content production and brand governance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is essential, showcasing diverse design work across multiple mediums (print, digital, web) to demonstrate breadth of skill and adaptability.
• Portfolio examples should highlight the ability to translate business objectives and strategic brand direction into compelling visual communications that drive impact.
• Demonstrate proficiency in executing within brand guidelines while applying creative judgment to solve specific visual challenges and meet project requirements.
• Include case studies or examples that illustrate an understanding of design systems and their application in maintaining brand consistency across various touchpoints and deliverables.

Process Documentation:

• Portfolio pieces should ideally reflect an understanding of a structured workflow, from concept development and stakeholder collaboration to final production-ready asset delivery.
• Where possible, showcase experience with project management platforms, indicating an ability to follow established studio workflows, maintain documentation, and manage version control.
• Candidates should be prepared to discuss the process behind their designs, including how they gathered requirements, collaborated with teams, and ensured brand compliance and technical readiness for deployment.

📝 Enhancement Note: For a design role supporting marketing operations, the portfolio is akin to an operations professional's process portfolio. It needs to demonstrate not just creative output but also the ability to work within defined processes, adhere to brand governance, and manage projects efficiently. The requirement for "production-ready standards" and "workflow management" is key.

💵 Compensation & Benefits

Salary Range:

• Based on the Analyst level (2-5 years of experience), location in London, and the industry (Financial Services/Asset Management), a competitive salary range is estimated between £35,000 - £50,000 per annum. This estimate is derived from industry benchmarks for graphic designers in similar roles and locations, considering the specific requirements and responsibilities outlined.

Benefits:

• A comprehensive Total Rewards Program.
• Bonuses tied to performance and company success.
• Flexible benefits package to cater to individual needs.
• Competitive compensation structure reflecting experience and contribution.
• Access to world-class training programs in financial services.
• Opportunities for professional development and leadership coaching.

Working Hours:

• Standard full-time employment, with a requirement of 35 hours per week.
• The role specifies 4 days in the office per week, indicating a hybrid work model with a significant on-site component.

📝 Enhancement Note: The salary range is an estimate based on industry data for London and the specified experience level. The benefits listed are directly from the job description and are typical for a large financial institution like RBC. The hybrid work arrangement is explicitly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Asset Management (Wealth Management) Company Size: RBC is a large, multinational financial services organization, indicating a structured corporate environment with established processes and significant resources. Founded: RBC was founded in 1864, signifying a long-standing history and deep-rooted presence in the financial sector.

Team Structure:

• The role is within "Creative Services" under "RBC Global Asset Management (GAM) Marketing," suggesting a dedicated internal creative function supporting the GAM division.
• The Graphic Designer will likely report to a Creative Services Manager or a Marketing Operations lead within GAM.
• Close collaboration is expected with stakeholders across Marketing, Product, and Communications departments, highlighting a cross-functional operational dynamic.

Methodology:

• The team operates with a focus on translating strategic brand direction into tangible visual assets, emphasizing brand consistency and compliance.
• Emphasis is placed on structured studio workflows, project management, and efficient delivery of production-ready assets.
• A data-informed approach is implied through the need to "reinforce RBC GAM's market positioning" and communicate "investment insights," requiring designs that are not just aesthetically pleasing but also strategically effective.

Company Website: https://www.rbcgam.com/en/

📝 Enhancement Note: Understanding RBC's scale and history is crucial. The "GAM Marketing" context places this role within a specific business unit, likely with its own strategic objectives and operational needs for marketing collateral and communication. The mention of "investment insights" and "market positioning" suggests a need for designs that are informed by financial market dynamics.

📈 Career & Growth Analysis

Operations Career Level: Analyst level, typically indicating 2-5 years of experience. This position serves as a foundational role within the creative operations of the GAM marketing team, focusing on execution and adherence to established standards. Reporting Structure: The Graphic Designer will report to a manager within Creative Services or Marketing Operations, likely within the RBC Global Asset Management division. They will work collaboratively with various internal teams. Operations Impact: This role directly impacts the effectiveness of marketing campaigns and client communications by ensuring visual assets are compelling, consistent, and aligned with brand strategy. High-quality design is essential for building trust, communicating complex financial information clearly, and reinforcing RBC GAM's brand as a trusted leader.

Growth Opportunities:

• Specialization: Potential to specialize in areas like motion graphics, video content creation, or digital asset management as experience grows.
• Skill Advancement: Opportunities to deepen expertise in design systems, advanced software, and potentially gain exposure to front-end development basics or accessibility standards.
• Leadership Potential: Progression to Senior Graphic Designer, Art Director, or roles within Marketing Operations management, overseeing creative workflows and teams.
• Industry Knowledge: Develop a strong understanding of the financial services and asset management industry, enhancing the ability to create relevant and impactful communications.

📝 Enhancement Note: The "Analyst level" designation is key for understanding the scope of responsibilities and growth potential. The operations impact is tied to the scalability and effectiveness of marketing content. Growth opportunities are framed within both creative and operational advancement paths.

🌐 Work Environment

Office Type: The role is based at RBC's office located at 100 Bishopsgate, London, a modern, professional corporate environment. Office Location(s): 100 Bishopsgate, London, United Kingdom. This is a central business district location, likely offering excellent transport links.

Workspace Context:

• The environment is described as dynamic, collaborative, progressive, and high-performing.
• As a 4-day in-office requirement, the workspace will support in-person collaboration, team meetings, and access to company resources.
• Access to necessary design tools and technology (Adobe Creative Cloud, Figma, Microsoft Office) will be provided.

Work Schedule:

• Full-time employment, 35 hours per week.
• The hybrid model requires 4 days in the office, allowing for focused work on specific days and structured collaboration within the team.

📝 Enhancement Note: The specific office address and the hybrid requirement (4 days in-office) are important logistical details for candidates. The description of the work environment emphasizes collaboration, which is crucial for operations roles that often involve cross-functional teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess qualifications, experience, and creative output.
• Skills Assessment/Technical Interview: Likely to include a practical design challenge or a detailed discussion of portfolio work, focusing on design principles, software proficiency, and problem-solving skills.
• Behavioral/Team Fit Interview: Assessing communication style, collaboration capabilities, ability to work within brand guidelines, and fit with the company culture and team dynamics.
• Stakeholder Interview: Potential interview with key marketing or product stakeholders to evaluate understanding of business objectives and ability to translate them into design solutions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (print, digital, web, branding, infographics, etc.).
• Showcase Process: For each project, briefly explain the brief, your role, the challenges, your creative process, the tools used, and the outcome. Highlight how you adhered to brand guidelines or design systems.
• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your design (e.g., engagement rates for digital assets, feedback on pitchbooks).
• Tailor to RBC GAM: Emphasize any experience in financial services, B2B marketing, or creating communications for institutional audiences. Showcase your understanding of clarity and precision in conveying complex information.
• Technical Readiness: Demonstrate that your work is production-ready, showing attention to detail in layout, typography, and file preparation.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a specific asset (e.g., a social media graphic, a fact sheet layout) based on a given brief, within a time limit.
• Practice articulating your design choices clearly and concisely, explaining your rationale and how it aligns with brand strategy and business objectives.
• Familiarize yourself with RBC GAM's existing marketing materials and brand guidelines to understand their aesthetic and communication style.

📝 Enhancement Note: The portfolio review for a graphic designer in a marketing operations context is about demonstrating both creative talent and operational discipline. The emphasis is on structured processes, adherence to brand, and effective communication of results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in core applications like Photoshop, Illustrator, and InDesign for creating and manipulating visual assets.
• Figma: Expert proficiency is mandatory for collaborative design, prototyping, and potentially managing design systems.
• Microsoft Office Suite: Proficiency in Word, PowerPoint, and Excel is necessary for creating presentations, reports, and collaborating on documents.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts engagement metrics is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) to understand user interaction with digital assets would be an advantage.

CRM & Automation:

• Experience with project management platforms is required: Asana, Workfront, or Wrike are specifically mentioned for managing workflows and tasks.

Other Potential Tools:

• Motion Graphics/Video: After Effects, Premiere Pro (Nice-to-have).
• Web Design: Webflow, or similar tools (Nice-to-have).

📝 Enhancement Note: This section is critical for operations-focused roles. Explicitly listing required software like Adobe Creative Cloud, Figma, and project management tools (Asana, Workfront, Wrike) is essential for candidates to assess their fit and for ATS keyword matching.

👥 Team Culture & Values

Operations Values:

• Excellence & Precision: A strong emphasis on detail-oriented work, ensuring all deliverables are polished, accurate, and technically sound, reflecting the high standards of a financial institution.
• Collaboration & Partnership: A culture of working effectively with cross-functional teams (Marketing, Product, Communications) to achieve shared goals and ensure cohesive brand messaging.
• Brand Stewardship: A deep respect for and adherence to brand guidelines and design systems to maintain a consistent and strong visual identity for RBC GAM.
• Innovation within Frameworks: Encouragement to bring fresh perspectives and innovative design solutions while operating within established brand and compliance parameters.
• Efficiency & Workflow Management: A commitment to following structured studio workflows and utilizing project management tools to ensure timely and organized delivery of creative assets.

Collaboration Style:

• Cross-functional Integration: Designers are expected to actively engage with marketing strategists, product managers, and communication specialists to understand project requirements and contribute creatively.
• Feedback Exchange: An open environment for constructive feedback on designs, fostering continuous improvement and alignment with project goals.
• Process Adherence: Collaboration involves working within defined project management systems and adhering to established creative processes to ensure smooth execution and delivery.

📝 Enhancement Note: These values are interpreted through the lens of a creative role within a large financial institution's marketing operations. They emphasize precision, collaboration, brand governance, and efficient workflow management.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: Effectively translating strategic brand direction into visually appealing designs while strictly adhering to financial industry regulations and compliance requirements.
• Managing Diverse Stakeholder Needs: Collaborating with multiple departments, each with potentially different priorities and feedback, to deliver cohesive creative solutions.
• Pace and Volume: Thriving in a fast-paced environment that requires producing a high volume of diverse assets (from pitchbooks to social media) while maintaining quality and meeting deadlines.
• Evolving Digital Landscape: Staying current with rapidly changing digital design trends, tools, and technologies to ensure RBC GAM's visual presence remains modern and competitive.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunities to develop advanced skills in motion graphics, animation, video editing, or web design through internal training or external courses.
• Industry Acumen: Deepen understanding of asset management, investment communications, and financial services marketing through exposure to industry content and terminology.
• Process Optimization: Gain experience in refining creative workflows, utilizing project management tools more effectively, and contributing to the efficiency of the creative services department.
• Mentorship & Leadership: Potential for mentorship from senior designers or managers, with pathways to leadership roles within the creative or marketing operations functions.

📝 Enhancement Note: Challenges are framed around the unique demands of design in a regulated industry and a large corporate structure. Growth opportunities are linked to both creative skill enhancement and operational process improvement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex business objectives into a clear and compelling visual design. What was your process, and what was the outcome?" (Focus on your approach to understanding strategy, stakeholder collaboration, and design execution.)
• "How do you ensure brand consistency across multiple design deliverables, especially when working with different stakeholders or on various platforms?" (Highlight your understanding of brand guidelines, design systems, and communication strategies.)
• "Walk us through a challenging project from your portfolio. What were the key challenges, how did you overcome them, and what did you learn?" (Prepare to discuss problem-solving, resilience, and lessons learned in a design context.)

Company & Culture Questions:

• "What do you know about RBC Global Asset Management and the financial services industry? How do you think design plays a role in communicating trust and expertise in this sector?" (Research GAM's offerings, target audience, and recent marketing. Connect design to building credibility.)
• "This role requires 4 days in the office. How do you approach in-office collaboration versus remote work to maximize productivity and team synergy?" (Discuss your preferred collaboration methods and how you contribute to a team environment.)
• "How do you stay updated on design trends, and how do you decide which trends are appropriate to incorporate into a brand like RBC GAM's?" (Demonstrate a balance of innovation and brand stewardship.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating progression through your career. For each project, clearly state the objective, your role, the solution, and the results.
• Storytelling: Go beyond just showing the visuals. Tell the story behind each piece – the problem it solved, the target audience, and your creative decisions.
• Key Projects: Focus on projects that best align with the job description: marketing collateral, pitchbooks, digital assets, infographics, and any work demonstrating brand system application or financial industry relevance.
• Technical Detail: Be prepared to discuss the tools and techniques you used, and how you ensured assets were production-ready for print or digital deployment.
• Q&A Readiness: Anticipate questions about your process, design choices, and how you handle feedback and revisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative skill but also an understanding of business objectives, operational processes, and brand governance, particularly within the financial services industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the RBC careers portal via the provided link.
• Portfolio Customization: Ensure your portfolio is easily accessible (link provided on resume/application) and highlights projects relevant to marketing collateral, digital assets, brand consistency, and ideally, financial services. Tailor your selection to showcase your ability to translate strategic briefs into impactful designs.
• Resume Optimization: Update your resume to clearly articulate your experience with Adobe Creative Cloud, Figma, Microsoft Office, and project management tools (Asana, Workfront, Wrike). Quantify achievements where possible, focusing on responsibilities that align with operational efficiency and brand stewardship.
• Interview Preparation: Practice articulating your design process, decision-making, and problem-solving skills. Prepare to discuss your portfolio in detail and demonstrate how you meet the "must-have" qualifications. Research RBC GAM's brand and recent marketing initiatives.
• Company Research: Familiarize yourself with RBC's values, the GAM division's mission, and the broader financial services industry landscape to articulate your understanding and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.