Graphic Designer / AMO Oy

📍 Job Overview

Job Title: Graphic Designer

Company: AMO Oy (Recruited by MPS)

Location: Helsinki, Uusimaa, Finland

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: December 8, 2025

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is focused on driving visual brand consistency and creative execution across the Nordic region for a toy distribution company.

• The Graphic Designer will be responsible for the localization of packaging and the creation of compelling marketing materials to support B2B sales and customer engagement.

• Key responsibilities include updating company websites and B2B e-commerce platforms with fresh, attractive visual content.

• The position requires a strong understanding of digital marketing channels, particularly Meta platforms, and the ability to adapt brand visuals for various online and offline applications.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities heavily lean into marketing operations, specifically in managing and deploying visual assets for sales enablement and digital presence. The role requires a blend of creative design skills and operational execution within a marketing context.

📈 Primary Responsibilities

• Brand Visual Consistency: Ensure that the visual identity of all represented brands remains consistent and up-to-date throughout the Nordic organization.

• Packaging Localization: Independently manage the localization of product packaging, adapting designs to meet regional requirements while maintaining brand integrity.

• Marketing Material Creation: Design and produce a wide range of marketing collateral, including digital assets, print materials, and presentations, to support sales and marketing initiatives.

• Digital Platform Updates: Regularly update the company's website and B2B e-commerce platform with engaging and current visual content to enhance user experience and drive conversions.

• Cross-functional Collaboration: Work closely with the Nordic Marketing and Product Management teams, as well as main principals, to gather necessary assets and ensure alignment on visual strategies.

• Sales Enablement Support: Create presentations and sales materials that effectively support the sales team's objectives and client interactions.

• Product Visualization: Design shelf images and other visual assets to optimize product presentation and appeal in retail and online environments.

• Content Localization: Adapt visual content for various marketing channels, including Meta platforms (Facebook, Instagram), ensuring compliance with platform-specific requirements.

📝 Enhancement Note: The responsibilities highlight a need for strong project management and prioritization skills, as the role involves managing multiple brands, diverse deliverables, and tight deadlines within a fast-paced consumer goods environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Marketing, or a related field is highly recommended.

Experience: A minimum of 3 years of proven experience in graphic design is required, with a demonstrated ability to manage design projects from conception to completion. Experience in the consumer goods or toy industry is a significant advantage.

Required Skills:

• Visual Design Expertise: Strong visual eye and a passion for working within the colorful world of toys and consumer products.

• Adobe Creative Suite Proficiency: Fluent command of Adobe Photoshop, Illustrator, and InDesign for professional design output.

• Digital Marketing Platforms: Proficiency in managing visual content for WordPress, Mailchimp, Pixlspace, and Umbraco.

• Social Media Visuals: Understanding and ability to meet the visual requirements for Meta (Facebook, Instagram) platforms.

• Communication: Fluent written and verbal communication skills in Finnish and English.

• Work Ethic: Proactive, open-minded, and hands-on approach to tasks.

• Attention to Detail: Meticulous approach to design execution and quality control.

• Creativity: Ability to generate innovative and inspiring visual concepts.

Preferred Skills:

• Video Editing: Familiarity with Adobe Premiere Pro for basic video editing and motion graphics.

• Nordic Language Skills: Proficiency in other Nordic languages (Swedish, Norwegian, Danish) to facilitate communication and localization efforts.

• B2B E-commerce Experience: Experience in designing for B2B online retail environments.

• Brand Management: Experience in maintaining and applying brand guidelines across diverse collateral.

📝 Enhancement Note: The emphasis on specific software like Photoshop, Illustrator, InDesign, and WordPress, alongside platforms like Mailchimp and Umbraco, indicates a need for a designer who can not only create visually appealing assets but also manage their deployment and integration into digital marketing workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Execution: Showcase a range of design projects demonstrating proficiency across print and digital mediums, including packaging localization and marketing collateral.

• Brand Adaptation: Provide examples of how you have successfully adapted and applied brand guidelines across different campaigns or products.

• Digital Integration: Include examples of website updates, B2B e-commerce visuals, or social media content that highlight your ability to work with digital platforms.

• Process & Workflow: Demonstrate an understanding of the design process, from brief to final delivery, including how you manage feedback and revisions.

Process Documentation:

• Workflow Design: Examples of how you've approached workflow design for marketing assets, from concept development to production.

• System Implementation: Showcase your experience in implementing visual content across platforms like WordPress, Mailchimp, or e-commerce sites, demonstrating efficient deployment.

• Performance Analysis: While not explicitly stated, portfolio pieces that implicitly show how visual design contributed to engagement or sales goals are highly valued.

📝 Enhancement Note: The hiring process explicitly states "In this phase, we do not need a CV or other application documents! It is enough to answer a short questionnaire about your background." This implies that the portfolio is the primary tool for evaluation. Candidates should ensure their portfolio clearly illustrates their ability to handle the core responsibilities, especially packaging localization and marketing material creation for digital platforms.

💵 Compensation & Benefits

Salary Range: 3000–3500 €/month (gross), depending on experience.

Benefits:

• Hybrid Work Model: Flexibility to balance office and remote work, with an office located in Pitäjänmäki, Helsinki.

• Creative Environment: Opportunity to work in a dynamic and colorful toy industry, surrounded by passionate colleagues.

• Team Collaboration: Part of a skilled and enthusiastic Nordic marketing and product management team.

• Professional Development: Potential to influence brand visuals and contribute to the success of well-known brands.

• Career Growth: Opportunities to develop skills in a role that combines creative design with marketing operations.

Working Hours: Full-time employment, with the company operating on a hybrid work model. The typical working hours for a full-time position in Finland are 40 hours per week.

📝 Enhancement Note: The salary range provided is a guideline and may vary based on the candidate's specific experience and qualifications. The absence of a traditional CV requirement suggests a focus on practical skills and portfolio demonstration during the initial application phase.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toy import, sales, and marketing. AMO Oy is a long-standing player with over 60 years of experience in the Nordic toy market.

Company Size: AMO Oy is part of Bergsala NDP, a privately owned entity. While specific employee numbers for AMO Oy are not detailed, the company operates across all four Nordic countries with local sales organizations.

Founded: 1965. AMO Oy combines over 100 years of toy sales and import experience within its group.

Team Structure:

• Marketing & Product Management: The Graphic Designer will work closely with the Nordic Marketing and Product Management teams.

• Cross-functional Collaboration: The role involves collaboration with sales teams, product management, and external principals to ensure cohesive branding and effective marketing execution.

• Nordic Operations: The team operates across Denmark, Norway, Sweden, and Finland, requiring an understanding of regional nuances.

Methodology:

• Visual Asset Management: Focus on maintaining consistent brand aesthetics across all touchpoints.

• Digital Content Deployment: Emphasis on updating and optimizing visual content for websites and e-commerce platforms.

• Sales Support: Design and creation of materials that directly enable sales efforts.

Company Website: https://amo-toys.com/

📝 Enhancement Note: The company's long history and focus on the toy industry suggest a culture that values creativity, playfulness, and a strong understanding of consumer appeal, particularly for families and children. The Nordic scope implies a need for cultural sensitivity and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate-level Graphic Designer position with significant operational responsibilities. It’s a step beyond junior roles, requiring independent management of design projects and platform updates.

Reporting Structure: The Graphic Designer will report to a manager within the Nordic Marketing or Product Management team, working closely with these departments.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and sales performance by creating visually appealing and effective marketing materials and ensuring a consistent brand presence across all digital and physical touchpoints.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital marketing design, e-commerce visuals, and potentially motion graphics or video editing (with Premiere Pro).

• Brand Management: Gain experience managing visual identities for multiple well-known toy brands.

• Cross-functional Exposure: Develop a broader understanding of marketing strategy, product management, and sales operations within the consumer goods sector.

• Nordic Market Insight: Enhance understanding of marketing nuances and consumer preferences across different Nordic countries.

📝 Enhancement Note: While this role is primarily design-focused, the operational aspects (website updates, e-commerce, platform management) offer a pathway for a designer to evolve into a more integrated marketing operations or digital asset management role.

🌐 Work Environment

Office Type: Hybrid work model, indicating a blend of office-based collaboration and remote flexibility. The office is located in Pitäjänmäki, Helsinki.

Office Location(s): Pitäjänmäki, Helsinki, Finland. This area is known for its business parks and accessibility.

Workspace Context:

• Collaborative Environment: The role involves close collaboration with the Nordic marketing and product management teams, fostering a team-oriented atmosphere.

• Tools and Technology: Access to necessary design software (Adobe Creative Suite) and digital platforms for content management.

• Team Interaction: Opportunities to engage with a team that is passionate about toys and marketing.

Work Schedule: Full-time, hybrid model. This allows for structured workdays with flexibility, essential for managing design projects that require focused creative time and collaborative sessions.

📝 Enhancement Note: The hybrid model suggests a company that embraces modern work practices, balancing the need for in-person collaboration and team cohesion with the benefits of remote work flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit a brief questionnaire about your background – no CV or separate documents needed initially. This suggests a focus on initial fit and interest.

• Portfolio Review: The primary evaluation tool will be your design portfolio. Be prepared to showcase relevant projects.

• Skills Assessment: Candidates will likely be assessed on their proficiency with Adobe Creative Suite and their understanding of digital platforms like WordPress and Mailchimp.

• Cultural Fit: Interviews will likely assess your proactive attitude, creativity, and ability to work collaboratively within a Nordic team.

Portfolio Review Tips:

• Highlight Key Responsibilities: Ensure your portfolio prominently features examples of packaging localization, marketing collateral creation (digital and print), and website/e-commerce visual updates.

• Demonstrate Software Proficiency: Showcase projects that clearly illustrate your command of Photoshop, Illustrator, and InDesign. If you have Premiere Pro experience, include relevant examples.

• Showcase Brand Adaptation: Include case studies or projects where you successfully applied or adapted brand guidelines for different campaigns or products.

• Quantify Impact (if possible): While challenging for design roles, any examples where your visuals contributed to increased engagement, website traffic, or sales conversions will be highly impactful.

• Organize for Clarity: Present your work in a clear, logical, and visually appealing manner. Categorize projects by type (e.g., Packaging, Digital Marketing, Presentations).

Challenge Preparation:

• Design Challenge: Be prepared for a potential design task that simulates real-world responsibilities, such as localizing a product package or creating a set of social media graphics.

• Platform Familiarity: Be ready to discuss your experience with WordPress, Mailchimp, and other listed platforms, and how you would approach content updates.

• Stakeholder Communication: Practice articulating your design choices and how they align with marketing objectives and brand strategy.

📝 Enhancement Note: Given the explicit instruction to avoid a CV initially, the portfolio is paramount. Candidates should curate their portfolio to directly address the core requirements of packaging localization, marketing material creation for digital platforms, and brand consistency within the toy industry context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For image editing, manipulation, and digital asset creation.

• Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations.

• Adobe InDesign: For page layout, brochure design, and print collateral creation.

• Adobe Premiere Pro (Preferred): For video editing and motion graphics, if applicable.

Analytics & Reporting: While not explicitly stated for the designer, understanding how visuals impact performance on these platforms is key.

• Web Analytics: Familiarity with how website analytics (e.g., Google Analytics) track user engagement with visual content.

• Social Media Analytics: Understanding metrics related to engagement, reach, and click-through rates for visual posts on Meta platforms.

CRM & Automation:

• Mailchimp: For designing and executing email marketing campaigns with visual content.

• WordPress: For content management and updating website visuals.

• Pixlspace & Umbraco: Content management systems or digital asset management tools used by the company for website and digital content.

• B2B E-commerce Platform: For updating product visuals and promotional content.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with specific CMS (WordPress, Umbraco) and email marketing tools (Mailchimp) is crucial for the operational aspects of the role.

👥 Team Culture & Values

Operations Values:

• Creativity & Playfulness: Working in the toy industry, a creative and fun approach is likely highly valued.

• Brand Integrity: Upholding the visual standards of represented brands is paramount.

• Efficiency & Proactivity: A hands-on, proactive attitude is emphasized, suggesting a culture that values initiative and gets things done.

• Collaboration: Working effectively within a Nordic team environment is key.

• Customer Focus: Understanding and catering to the visual needs of B2B clients and end consumers.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, product management, and sales teams.

• Process-Oriented: Developing and executing visual content efficiently, from design to deployment across various platforms.

• Communication: Open communication in Finnish and English is essential for aligning on projects and feedback.

📝 Enhancement Note: The company's long history and focus on toys suggest a culture that balances professionalism with a passion for their products. The Nordic scope implies a collaborative environment that respects diverse perspectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Juggling the distinct visual identities and requirements for various toy brands.

• Localization Complexity: Ensuring cultural relevance and technical accuracy in packaging localization across different Nordic markets.

• Keeping Pace with Trends: Staying updated with visual design trends and the evolving requirements of digital marketing platforms.

• Balancing Creativity and Operations: Integrating creative design with the practical demands of website updates, e-commerce content, and sales material production.

Learning & Development Opportunities:

• Digital Marketing Specialization: Deepen expertise in visual content strategy for social media, email, and e-commerce.

• Cross-functional Knowledge: Gain exposure to marketing strategy, product management, and sales processes.

• Industry Experience: Develop a strong understanding of the European toy market and its consumer dynamics.

• Tool Proficiency: Become an expert in the company's specific CMS and digital asset management tools.

📝 Enhancement Note: The challenges highlight opportunities for a designer to expand their skillset beyond pure graphic creation into areas like digital asset management, content strategy, and international marketing execution.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your process for localizing product packaging for multiple markets. What are the key considerations?"

• Platform Application: "How would you approach updating visuals on a WordPress site to increase user engagement? Walk me through the steps."

• Brand Consistency: "How do you ensure visual consistency across different marketing channels (e.g., social media, email, print) for a brand like [mention a toy brand they represent]?"

• Problem-Solving: "Imagine a key principal has provided outdated brand assets. How would you approach communicating this and requesting updated materials while still meeting deadlines?"

Company & Culture Questions:

• Motivation: "What attracts you to working with toys and this specific company?"

• Teamwork: "Describe a time you collaborated with a marketing or sales team on a visual project. What was your role and the outcome?"

• Adaptability: "How do you stay current with graphic design trends and platform updates?"

Portfolio Presentation Strategy:

• Focus on Relevance: Select projects that directly align with the job description (packaging, digital marketing, B2B e-commerce).

• Tell the Story: For each project, explain the brief, your creative process, the tools used, and the outcome or impact.

• Demonstrate Technical Skills: Be ready to discuss your proficiency with Photoshop, Illustrator, InDesign, and any relevant platform experience.

• Highlight Localization: If you have examples of adapting designs for different regions, emphasize these.

• Prepare for Q&A: Anticipate questions about your design choices, problem-solving approach, and how you manage feedback.

📝 Enhancement Note: Since the initial application is questionnaire-based, the portfolio serves as the primary screening tool. Candidates should prepare a concise, impactful presentation of their work that directly addresses the responsibilities and required skills outlined in the job description.

📌 Application Steps

To apply for this Graphic Designer position:

• Click the application button and complete the short questionnaire about your background.

• Curate Your Portfolio: Select your strongest, most relevant design work, ensuring it clearly showcases your skills in packaging localization, marketing material creation, and digital platform content management.

• Tailor Your Presentation: Organize your portfolio to highlight projects that align with AMO Oy's business (toy industry) and the specific requirements (e.g., Adobe Suite, WordPress, Mailchimp, Meta visuals).

• Prepare for Interview: If shortlisted, be ready to discuss your portfolio in detail, articulate your design process, and demonstrate your understanding of brand consistency and digital marketing visuals.

• Research the Company: Familiarize yourself with AMO Oy and the brands they represent to demonstrate genuine interest and understanding of their market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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