Graphic Designer (Advertisement portfolio)

📍 Job Overview

Job Title: Graphic Designer (Advertisement Portfolio)

Company: Activate Talent

Location: Colombia

Job Type: Full-time

Category: Creative & Media Operations / Marketing Operations

Date Posted: 2026-03-23

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Develop high-impact advertising creatives for digital platforms, focusing on paid social, display ads, and landing pages to drive engagement and conversions.

• Leverage AI-powered design tools to accelerate ideation, prototyping, and production workflows, ensuring creative efficiency and speed.

• Collaborate closely with marketing, growth, and brand teams to translate performance goals and brand strategy into compelling visual assets.

• Adapt and optimize creatives based on data-driven performance insights and continuous feedback loops, fostering a culture of experimentation.

📝 Enhancement Note: While the role is for a Graphic Designer, its emphasis on performance marketing, AI integration, and collaboration with growth/marketing teams positions it within a broader GTM Operations context, requiring a candidate who understands how design directly impacts business objectives and revenue. The "Advertisement Portfolio" requirement strongly suggests a focus on performance-oriented creative development rather than general brand design.

📈 Primary Responsibilities

• Design and produce visually compelling advertising creatives for paid social media campaigns, display networks, and landing pages, ensuring alignment with campaign objectives and performance metrics.

• Utilize generative AI and AI-enhanced design tools to rapidly ideate concepts, generate variations, and streamline the asset creation process, significantly reducing production timelines.

• Collaborate cross-functionally with Marketing Managers, Growth Hackers, and Brand Strategists to ensure all visual assets effectively communicate campaign messaging and resonate with target audiences.

• Analyze performance data from A/B testing and campaign reports to iteratively refine creative approaches, optimize conversion rates, and maximize ROI.

• Maintain stringent brand consistency across all visual outputs, ensuring adherence to brand guidelines while exploring innovative creative directions.

• Stay abreast of emerging design technologies, AI tools, and evolving digital advertising trends, proactively incorporating new methodologies into the design workflow.

• Develop and manage a library of ad creative templates and assets to facilitate rapid campaign deployment and consistent brand representation.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and operational efficiency, emphasizing the need for a designer who can deliver high-volume, performance-driven creative assets quickly and effectively. The integration of AI tools suggests a proactive approach to workflow optimization, a key tenet of operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is often preferred for foundational design principles.

Experience: 2-5 years of proven experience as a Graphic Designer, with a demonstrable focus on advertising and performance marketing creative development.

Required Skills:

• Advertisement-Focused Portfolio: A robust portfolio showcasing successful advertising creatives for digital platforms (paid social, display, landing pages) with clear examples of impact.

• AI Design Tool Proficiency: Hands-on experience integrating AI tools (e.g., Midjourney, Stable Diffusion, Adobe Firefly, AI-powered image editing/upscaling tools) into design workflows for ideation, asset generation, and optimization.

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop and Illustrator for creating and manipulating digital assets.

• Digital Advertising Format Expertise: Deep understanding of specifications, best practices, and creative requirements for various digital ad formats across platforms like Meta, Google Ads, LinkedIn, etc.

• Performance Marketing Acumen: Ability to translate marketing objectives, target audience profiles, and A/B testing hypotheses into visually effective and conversion-oriented creative concepts.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale and receive constructive feedback effectively.

• Time Management & Agility: Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Skills:

• Motion Graphics/Video Editing: Basic skills in After Effects, Premiere Pro, or similar tools for creating animated ads or short video assets.

• Figma/Sketch Proficiency: Experience with UI/UX design tools for landing page mockups or interactive ad elements.

• Brand Strategy Understanding: Familiarity with brand positioning, messaging frameworks, and how creative execution supports broader brand objectives.

• Startup/Growth Team Experience: Prior experience working within dynamic, high-growth environments where speed and adaptability are paramount.

📝 Enhancement Note: The emphasis on an "advertisement-focused portfolio" and "AI tools" is critical. Candidates should be prepared to showcase work that demonstrates a direct impact on marketing KPIs, not just aesthetic appeal. The integration of AI is not just a "nice-to-have" but a core aspect of the workflow, requiring practical, hands-on experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase at least 3-5 detailed case studies from your advertisement portfolio that highlight specific campaign goals, your creative strategy (including AI integration), the final assets, and quantifiable results (e.g., CTR increases, conversion rate improvements, CPA reduction).

• AI Integration Examples: Clearly delineate where and how AI tools were used in the creative process, demonstrating their impact on speed, ideation, or asset quality.

• Format Versatility: Include examples of creatives designed for diverse digital platforms (e.g., Facebook/Instagram ads, Google Display Network banners, LinkedIn ads, YouTube thumbnails, landing page hero images).

• Brand Adaptation: Demonstrate the ability to adapt creative concepts and visual styles to fit different brand identities and campaign objectives.

Process Documentation:

• Workflow Optimization Examples: Be prepared to discuss how you have optimized design workflows, particularly through the use of AI or automation, to increase output efficiency and reduce turnaround times.

• Feedback Integration Process: Describe your process for receiving, interpreting, and implementing feedback from marketing and growth stakeholders to iterate on creative assets.

• Data-Driven Design Methodology: Articulate how you use performance data and A/B testing results to inform and improve your design decisions for future campaigns.

📝 Enhancement Note: For this role, the portfolio is less about a broad range of design work and more about demonstrating expertise in creating effective, data-informed advertising assets, with a specific emphasis on the innovative use of AI. Candidates should structure their portfolio to explicitly answer "How did your design work drive business results?"

💵 Compensation & Benefits

Salary Range: Given the location (Colombia), remote nature, and mid-level experience with AI integration, a competitive salary range would typically fall between $25,000 - $45,000 USD annually. This estimate is based on industry benchmarks for remote graphic designers specializing in performance marketing and AI, considering the cost of living in Colombia and the demand for specialized skills.

Benefits:

• Competitive Salary: As outlined above, reflecting specialized skills and remote work.

• Remote Work Flexibility: Fully remote position, allowing work from anywhere within Colombia.

• Health & Wellness Stipend: Potential for a stipend to cover local health insurance or wellness activities.

• Professional Development: Opportunities for training and access to resources for learning new AI design tools and digital marketing trends.

• Performance Bonuses: Potential for bonuses tied to campaign performance and individual contributions.

• Paid Time Off: Standard vacation and holiday leave.

Working Hours: Approximately 40 hours per week, with a requirement to align with US Pacific Standard Time (PST) for key collaboration periods. This may involve some flexibility in daily scheduling to accommodate team meetings and urgent campaign needs.

📝 Enhancement Note: The salary estimate is derived from researching remote graphic designer roles in Latin America, specifically Colombia, factoring in the specialized skill set (AI integration, performance marketing) which commands a premium. The PST timezone alignment indicates a need for overlap with North American business hours, impacting daily scheduling flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Talent Acquisition / Technology Solutions (implied by "Activate Talent" and focus on growth marketing).

Company Size: Likely a growing startup or mid-sized tech company, indicated by the emphasis on speed, experimentation, and collaboration with "marketing, growth, and brand teams." This environment thrives on agility and direct impact.

Founded: The founding date is not provided, but the company's focus on AI and growth marketing suggests a relatively modern and forward-thinking organization.

Team Structure:

• The Graphic Designer will likely be part of a lean, agile marketing or growth team.

• Reporting structure is expected to be direct, potentially to a Marketing Manager, Head of Growth, or Creative Lead.

Methodology:

• Data-Driven Iteration: Decisions are informed by performance metrics and A/B testing results, requiring a cyclical approach to creative development and optimization.

• Agile Creative Development: Emphasis on rapid prototyping, quick turnarounds, and iterative improvements rather than long, drawn-out design processes.

• AI-Augmented Workflow: Proactive integration of AI tools to enhance creativity, speed up production, and explore new design possibilities.

Company Website: https://activatetalent.com/

📝 Enhancement Note: Activate Talent's name and focus on growth suggest a company that prioritizes driving measurable results through innovative strategies, including advanced marketing techniques and technology adoption like AI. The culture is likely dynamic, results-oriented, and values proactive contributions.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized mid-level position within the creative operations or marketing operations function. It bridges the gap between pure design and performance marketing execution, requiring a blend of creative skill and a business-oriented mindset.

Reporting Structure: Typically, this role would report to a Marketing Manager, Head of Growth, or Creative Director. Within a smaller team, direct interaction with senior leadership is common.

Operations Impact: The Graphic Designer's work directly impacts key operational metrics such as Cost Per Acquisition (CPA), Click-Through Rates (CTR), Conversion Rates, and overall campaign ROI. Effective creatives are foundational to successful demand generation and customer acquisition efforts.

Growth Opportunities:

• Senior Graphic Designer/Art Director: Progress to leading creative projects, mentoring junior designers, and developing overarching visual strategies.

• Creative Operations Specialist: Transition into managing creative workflows, optimizing production processes, and implementing new design technologies and tools across the team.

• Performance Marketing Specialist: Develop deeper expertise in marketing analytics, A/B testing, and campaign strategy, potentially moving into a performance marketing role with a creative focus.

• AI Design Specialization: Become an internal expert on AI tools for creative applications, advising on adoption and best practices across the organization.

📝 Enhancement Note: This role is a strong stepping stone for designers who want to understand the business impact of their work and grow into more strategic or operational roles within marketing and GTM functions. The AI component offers a unique specialization path.

🌐 Work Environment

Office Type: 100% Remote. This role offers complete flexibility to work from any location within Colombia.

Office Location(s): While the company is based in the US (implied by PST timezone), the role is designated for Colombia, offering a remote work arrangement within that country.

Workspace Context:

• Independent Work: Requires a self-disciplined approach to managing workload and deadlines from a home office environment.

• Digital Collaboration Tools: Heavy reliance on communication and project management tools (e.g., Slack, Asana, Trello, Google Workspace) for seamless interaction with a distributed team.

• Access to Technology: Candidates are expected to have a reliable internet connection and a suitable workspace to perform their design duties effectively.

Work Schedule: Primarily aligned with US PST business hours (approximately 9 AM - 5 PM PST), requiring approximately 4-6 hours of overlap daily with the core US team for meetings and real-time collaboration. The remaining hours can be flexible within Colombia's local time.

📝 Enhancement Note: The remote nature requires strong self-management skills. Alignment with PST hours is crucial for effective team integration and collaboration, meaning candidates should be comfortable with this schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A detailed discussion of the candidate's advertisement portfolio, focusing on specific projects, creative process, AI tool usage, and performance impact. This may include a live screen share of key portfolio pieces.

• Skills Assessment/Creative Challenge: A practical design exercise, likely involving creating ad concepts for a given brief, potentially incorporating AI elements, within a set timeframe. This tests problem-solving, speed, and strategic thinking.

• Team/Hiring Manager Interview: A conversation with the hiring manager and potentially other team members to evaluate collaboration style, strategic thinking, and fit with the team's dynamic.

• Final Interview: May involve a discussion with a senior leader to confirm overall fit and potential.

Portfolio Review Tips:

• Curate for Impact: Select your strongest advertisement creatives that demonstrate quantifiable results. Prioritize work that shows a direct link between design and business outcomes.

• Highlight AI Integration: For each relevant project, clearly articulate how AI was used, the problem it solved, and the benefit it provided (e.g., faster ideation, novel concept generation, enhanced asset quality).

• Tell a Story: For each case study, walk through the objective, your strategy, the creative execution (showing process/iterations if possible), and the measurable results.

• Quantify Everything: Use numbers and data to back up your claims about performance improvements.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, digital ad formats, and your understanding of performance marketing principles.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any creative brief provided for a challenge. Identify key objectives, target audience, and any constraints.

• Leverage AI Tools: If the challenge allows, demonstrate your ability to quickly use AI tools for ideation or asset generation.

• Focus on Strategy: Explain the strategic thinking behind your design choices. Why this concept? Why these visuals? How does it address the brief's goals?

• Time Management: Practice designing under timed conditions to simulate the challenge environment. Prioritize delivering a well-reasoned concept over pixel-perfect polish if time is limited.

• Concise Presentation: Be prepared to present your work and rationale clearly and concisely, anticipating potential questions.

📝 Enhancement Note: The interview process heavily emphasizes practical application and portfolio demonstration, with a specific focus on AI integration and performance-driven results. Candidates should treat their portfolio as a primary tool for demonstrating their operational effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator (essential for asset creation and manipulation).

• AI Design Tools: Proficiency with at least one generative AI platform (e.g., Midjourney, Stable Diffusion, Adobe Firefly) and AI-powered image editing/enhancement tools.

• Prototyping/UI Tools (Preferred): Figma, Sketch, or Adobe XD for landing page mockups or interactive ad elements.

Analytics & Reporting:

• Familiarity with Ad Platform Analytics: Understanding how to interpret data from Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, etc., to inform creative optimization.

• Data Visualization Tools (Basic): Ability to understand and potentially contribute to dashboards (e.g., Google Data Studio, Tableau) that track creative performance.

CRM & Automation:

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or Jira for task management and workflow tracking.

• Communication Platforms: Slack, Microsoft Teams for real-time team collaboration.

📝 Enhancement Note: While direct CRM operation might not be the designer's primary role, understanding how their creative assets integrate into marketing automation and CRM platforms for campaign tracking and lead nurturing is beneficial. The emphasis on AI tools is paramount.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on driving measurable business outcomes through creative execution.

• Agile & Experimental: Encouragement to rapidly test new ideas, embrace iteration, and learn from both successes and failures.

• Data-Informed: Decisions are grounded in performance data and analytical insights, not just intuition.

• Collaborative: A team spirit where open communication, feedback exchange, and cross-functional support are valued.

• Innovative: Proactive adoption of new technologies, particularly AI, to enhance efficiency and creative output.

Collaboration Style:

• Direct & Transparent: Open communication channels for quick feedback and problem-solving.

• Cross-Functional Integration: Designers are expected to work seamlessly with marketing, growth, and brand teams, understanding their objectives and contributing strategically.

• Feedback-Rich Environment: A culture where constructive criticism is welcomed as a tool for improvement and iteration.

• Shared Ownership: Team members contribute to shared goals, with a collective responsibility for campaign success.

📝 Enhancement Note: This culture values individuals who are not only creative but also strategic, adaptable, and comfortable with data. The emphasis on AI suggests a progressive mindset within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-volume creative assets quickly while maintaining brand integrity and effectiveness.

• Adapting to Rapidly Evolving AI: Staying current with the fast pace of AI development and effectively integrating new tools and techniques into the workflow.

• Translating Data into Design: Effectively interpreting complex performance data and translating it into actionable creative improvements.

• Managing Feedback Loops: Navigating diverse stakeholder feedback and iterating efficiently to meet campaign objectives.

Learning & Development Opportunities:

• AI Design Specialization: Deep dive into advanced AI prompting techniques, generative art, and AI-driven workflow automation for creatives.

• Performance Marketing Fundamentals: Gain a stronger understanding of digital advertising strategies, A/B testing methodologies, and conversion rate optimization (CRO).

• Cross-Functional Exposure: Opportunities to learn from and collaborate with experts in marketing, growth hacking, and brand strategy.

• Industry Trends: Access to resources and potentially conferences focused on digital design, advertising technology, and AI in creative fields.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the intersection of creative design, performance marketing, and AI, positioning the candidate as a valuable, forward-thinking operations specialist.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a design project's speed or outcome. What was the tool, and what was the impact?" (Focus on specific examples and quantifiable results.)

• "How do you approach designing creatives for A/B testing? What elements do you prioritize for variation?" (Demonstrate understanding of performance marketing principles.)

• "Walk us through a challenging advertising campaign you worked on. What were the objectives, your creative approach, and the final results?" (Structure using STAR method: Situation, Task, Action, Result.)

Company & Culture Questions:

• "Based on our company description and this role, what excites you most about Activate Talent and this Graphic Designer position?" (Link your skills and aspirations to the company's stated goals.)

• "How do you handle constructive criticism or conflicting feedback from multiple stakeholders?" (Illustrate your collaborative and adaptable communication style.)

Portfolio Presentation Strategy:

• Lead with Impact: Begin your portfolio walkthrough with your strongest, most results-oriented advertisement case studies.

• Explain the "Why": For each project, clearly articulate the business objective, your strategic approach, and how your design decisions contributed to achieving that objective.

• Showcase AI Integration: Explicitly point out where and how AI was used in each relevant project, detailing the benefits.

• Quantify Results: Be ready to discuss specific metrics (CTR, conversion rates, engagement rates, CPA, ROI) and how your work influenced them.

• Be Prepared for Design Challenges: Practice your response to a hypothetical creative brief, focusing on rapid ideation and strategic rationale.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating how your design skills translate into tangible business results, with a clear emphasis on your practical experience with AI tools in an advertising context.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the Workable portal.

• Tailor your Resume: Highlight keywords related to graphic design, advertising, AI tools, performance marketing, Adobe Creative Suite, and any quantifiable achievements.

• Curate Your Portfolio: Ensure your online portfolio (or submitted PDF) prominently features advertisement creatives with clear case studies demonstrating impact and AI integration. Prioritize quality and results over quantity.

• Prepare Your Introduction: Be ready to articulate concisely why you are a strong fit for this role, emphasizing your experience with performance-driven design and AI.

• Research Activate Talent: Understand their business, industry, and any publicly available information on their marketing or growth strategies to tailor your responses and show genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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