Graphic Designer (Advertisement portfolio)

📍 Job Overview

Job Title: Graphic Designer (Advertisement Portfolio)

Company: Activate Talent

Location: Chile

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-03-23

Experience Level: 2-5 Years

Remote Status: 100% Remote

🚀 Role Summary

• Design high-impact advertising creatives for paid social, display ads, landing pages, and campaigns to drive engagement and conversions.

• Leverage AI-powered design tools to ideate, prototype, and accelerate production workflows, demonstrating a forward-thinking approach to creative development.

• Collaborate closely with marketing, growth, and brand teams to translate marketing objectives into visually compelling assets aligned with brand and performance goals.

• Adapt and optimize creatives based on performance data and feedback, showcasing a data-driven approach to creative execution.

• Maintain brand consistency across all visual assets while staying current with design trends, advertising formats, and emerging AI tools.

📝 Enhancement Note: This role is specifically focused on performance-driven advertising creatives, indicating a strong need for a designer who can balance aesthetic appeal with measurable results. The emphasis on AI tools suggests a requirement for adaptability and a proactive approach to learning new technologies within the design workflow.

📈 Primary Responsibilities

• Develop and execute visually engaging advertising creatives for paid social media, display networks, landing pages, and integrated marketing campaigns.

• Conceptualize and design innovative ad formats, including static images, animated GIFs, and basic video elements, tailored for maximum impact.

• Utilize AI design tools for rapid ideation, content generation, image enhancement, and workflow automation to meet aggressive production timelines.

• Analyze campaign performance data (e.g., click-through rates, conversion rates) and iterate on creative designs to improve effectiveness and ROI.

• Collaborate with performance marketing specialists to understand campaign objectives, target audiences, and key performance indicators (KPIs).

• Ensure all creative assets adhere to brand guidelines, platform specifications, and legal requirements.

• Proactively research and experiment with new design techniques, AI capabilities, and digital advertising trends to maintain a competitive edge.

• Contribute to the development of creative briefs and provide input on campaign strategy from a design perspective.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing and data analysis, moving beyond traditional graphic design into a more results-oriented role often found in Revenue Operations or Growth Marketing teams. The integration of AI tools is a key differentiator, suggesting a need for designers comfortable with rapid iteration and technology adoption.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on advertising creative development and performance marketing.

Required Skills:

• Proven expertise as a Graphic Designer with a robust, advertisement-focused portfolio showcasing successful campaign assets.

• Hands-on experience and demonstrated proficiency in utilizing AI-powered design tools (e.g., Midjourney, Stable Diffusion, Adobe Firefly, AI-assisted Photoshop/Illustrator features) within a professional design workflow.

• Strong command of the Adobe Creative Suite, including advanced skills in Photoshop and Illustrator for image manipulation, vector graphics, and layout design.

• Solid understanding of digital advertising formats, specifications, and best practices across platforms such as Meta (Facebook/Instagram), Google Ads, LinkedIn, and programmatic advertising.

• Ability to translate complex marketing objectives, target audience insights, and performance data into compelling and effective visual concepts.

• Exceptional attention to detail, ensuring pixel-perfect execution and brand consistency across all deliverables.

• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Experience with performance marketing principles, including A/B testing methodologies and conversion rate optimization (CRO).

• Basic motion graphics and video editing skills using tools like Adobe After Effects or Premiere Pro for creating animated ads or short video assets.

• Familiarity with brand strategy development and a proven ability to design for conversion-focused user journeys.

• Experience working within startup or high-growth technology environments, demonstrating adaptability and a proactive problem-solving mindset.

• Knowledge of UI/UX principles as they apply to landing page design and ad creative optimization.

📝 Enhancement Note: The emphasis on a "strong advertisement-focused portfolio" and "hands-on experience using AI tools" are critical requirements. Experience with A/B testing and conversion-focused design is highly valued, suggesting the company seeks a designer who directly contributes to measurable business outcomes, aligning with a revenue operations mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of at least 5-7 distinct advertising campaigns or projects, clearly demonstrating your role and impact.

• For each project, include a brief case study outlining the objective, your creative process (including AI tool usage), design rationale, and measurable results (e.g., CTR, conversion rates, engagement metrics).

• Visual examples of creatives across various digital platforms (e.g., social media ads, banner ads, landing page mockups).

• Evidence of adaptability and iterative design, showcasing how you've optimized creatives based on performance data or feedback.

Process Documentation:

• Showcase examples of how you have documented your design process, especially concerning AI tool integration and iterative optimization.

• Include any templates or frameworks used for creative brief analysis or performance data interpretation related to design.

• Provide insights into how you manage feedback loops and collaborate with stakeholders to refine creative assets.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only displays creative talent but also highlights a strategic, data-driven, and process-oriented approach to advertising design. The inclusion of AI tool usage and performance metrics in case studies is crucial for demonstrating direct business impact, a key expectation for roles supporting revenue operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote Graphic Designer with 2-5 years of experience in Chile, the estimated annual salary range is between CLP 18,000,000 and CLP 28,000,000. This estimate considers the cost of living in Chile, the demand for specialized design skills, and the company's focus on performance marketing and AI integration.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with cutting-edge AI design tools and contribute to innovative marketing campaigns.

• Collaborative environment with a focus on experimentation, speed, and creative problem-solving.

• Professional development opportunities, including staying current with emerging design trends and technologies.

• Potential for growth within a high-growth team environment.

Working Hours: Approximately 40 hours per week. While the role is fully remote, candidates are expected to align with the US Pacific Standard Time (PST) timezone for core collaboration hours, suggesting a need for flexibility in scheduling to accommodate potential overlap.

📝 Enhancement Note: Salary is estimated based on typical compensation for Graphic Designers with 2-5 years of experience in Chile, adjusted for a remote role and the specialized skill set (AI integration, performance marketing focus). The PST timezone requirement is a significant factor for remote roles and impacts work schedule expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Talent Acquisition / Human Resources Technology (implied by "Activate Talent" and focus on growth marketing). The company likely serves clients in high-growth sectors that require sophisticated marketing strategies.

Company Size: (Not specified, but implied to be a growth-stage company or agency serving growth-stage clients, given the emphasis on speed, experimentation, and performance.)

Founded: (Not specified)

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Growth team, working closely with Performance Marketing Specialists, Growth Hackers, Brand Managers, and potentially other designers.

• The team operates in a fast-paced, feedback-driven environment, prioritizing rapid iteration and data-informed decision-making.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on analyzing performance metrics to inform creative strategy and optimization.

• Agile methodologies are likely employed, favoring quick experimentation, iteration, and adaptability to market changes.

• A culture of continuous learning and innovation is encouraged, particularly regarding the adoption of new technologies like AI in design workflows.

Company Website: https://jobs.workable.com/company/kHFKsfd3NDgpPnY3GcwgQ2/jobs-at-activate-talent (Note: This is a Workable company page, not the direct company website.)

📝 Enhancement Note: The company culture appears to be dynamic, results-oriented, and technologically forward. The focus on AI and performance marketing suggests a modern approach to marketing operations and creative execution, where data and speed are key drivers of success.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate level within the creative operations or marketing operations function. It requires a solid foundation of design skills combined with specialized knowledge in performance marketing and emerging technologies. The emphasis on impact and data suggests a pathway towards roles with greater strategic influence in growth marketing or creative strategy.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Growth, or Creative Lead. They will collaborate closely with performance marketing specialists and potentially brand managers.

Operations Impact: The core impact of this role is directly tied to driving measurable business outcomes through creative assets. The designer’s work will influence key performance indicators such as click-through rates, conversion rates, customer acquisition costs (CAC), and overall campaign ROI. Success in this role contributes directly to the company's revenue generation efforts by optimizing ad performance.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, AI-driven design, or motion graphics.

• Leadership: Progress to a Senior Graphic Designer, Art Director, or Creative Lead role, potentially managing junior designers or overseeing creative projects.

• Cross-Functional: Transition into roles within Growth Marketing, Brand Strategy, or Product Marketing, leveraging design expertise in a broader strategic context.

• Skill Development: Continuous learning in AI tools, advanced analytics, and emerging digital marketing trends.

📝 Enhancement Note: This role is positioned as a contributor to revenue generation through creative excellence and data-informed optimization. Growth opportunities are geared towards specialization in high-demand areas like performance marketing creative and AI integration, or moving into broader marketing strategy roles.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is entirely digital, with collaboration occurring through online platforms.

Office Location(s): Primarily based in Chile, but the role is 100% remote, allowing candidates to work from any location within Chile. The company also requires alignment with the US PST timezone for operational collaboration.

Workspace Context:

• The workspace is digital, relying heavily on collaboration tools, project management software, and cloud-based design platforms.

• Access to robust internet connectivity and a professional home office setup is essential.

• The environment fosters independent work but emphasizes strong communication and proactive engagement with remote team members.

• Opportunities for virtual team-building activities and knowledge-sharing sessions may be available.

Work Schedule: While the role is full-time (approximately 40 hours/week), candidates must be flexible and willing to collaborate during core US PST business hours. This implies a need for proactive time management to ensure sufficient overlap for meetings and real-time collaboration, even if the primary work is done within Chilean timezones.

📝 Enhancement Note: The remote nature necessitates strong self-discipline and communication skills. The PST timezone requirement is a critical factor for scheduling and collaboration, requiring candidates to be adaptable to working hours that may extend beyond typical local business hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, with a strong emphasis on the advertisement-focused nature of your work and any AI tool integration.

• Skills Assessment/Technical Interview: This may involve a live design challenge or a review of your portfolio with specific questions about your creative process, AI tool usage, and problem-solving approach. Expect to discuss how you would approach specific campaign scenarios.

• Team/Cultural Fit Interview: Conversations with potential team members (e.g., marketing or growth leads) to assess collaboration style, adaptability, and alignment with a fast-paced, feedback-driven environment.

• Final Interview: Potentially with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm understanding of the role's impact.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've effectively used AI tools to enhance your design process, ideation, or output. Explain the specific benefits and outcomes.

• Quantify Impact: For each relevant project, provide specific metrics (CTR, conversion rates, engagement lift) and explain how your design contributed to these results.

• Demonstrate Process: Be prepared to walk through your design process, from brief to final asset, detailing your creative thinking, tool selection, and iterative steps.

• Showcase Adaptability: Include examples of how you've adapted creatives based on performance data, A/B testing feedback, or evolving campaign goals.

• Platform Specificity: Ensure your portfolio includes examples relevant to digital advertising formats (social, display, landing pages) that the company utilizes.

Challenge Preparation:

• Be ready for a design challenge that mimics real-world tasks, such as creating ad variations for a specific campaign or optimizing existing creative based on hypothetical performance data.

• Practice articulating your design decisions concisely, explaining your rationale, tool choices, and anticipated impact.

• Prepare to discuss your understanding of performance marketing principles and how design contributes to achieving business objectives.

📝 Enhancement Note: The portfolio is the most critical component. Candidates must be prepared to demonstrate not only creative skill but also a strategic, data-driven, and technologically adept approach, with a clear emphasis on how their work drives measurable business results and integrates AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop and Illustrator for all core design tasks, including image manipulation, vector creation, and layout.

• AI Design Tools: Hands-on experience with at least one generative AI platform (e.g., Midjourney, DALL-E, Adobe Firefly) for concept ideation, image generation, and asset creation. Familiarity with AI-assisted features within Adobe products is also highly valued.

• Prototyping/Wireframing Tools: Familiarity with tools like Figma, Sketch, or Adobe XD may be beneficial for landing page design or collaborative feedback sessions.

Analytics & Reporting:

• Performance Data Interpretation: Ability to understand and interpret data from ad platforms (e.g., Meta Ads Manager, Google Ads) or analytics tools (e.g., Google Analytics) to inform design iterations.

• A/B Testing Platforms: Understanding of how creatives are tested and optimized within these platforms.

CRM & Automation:

• Project Management Software: Proficiency in tools like Asana, Trello, Jira, or Monday.com for managing projects, tracking progress, and collaborating with teams.

• Collaboration Platforms: Experience with Slack, Microsoft Teams, or similar for real-time communication and team interaction.

📝 Enhancement Note: The explicit mention of AI tools in design workflows and the focus on performance marketing indicate a need for designers who are technically adept and understand how their creative output integrates with broader marketing technology stacks and data analysis processes.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to business objectives, particularly revenue generation through effective advertising.

• Innovation & Experimentation: A culture that encourages trying new approaches, exploring emerging technologies like AI, and iterating quickly based on learnings.

• Speed & Agility: The ability to work efficiently, adapt to changing priorities, and deliver high-quality work under tight deadlines.

• Collaboration & Feedback: Openness to constructive criticism and a proactive approach to working with cross-functional teams to achieve shared goals.

• Data-Informed Creativity: Utilizing data analytics and performance metrics to guide creative decisions and optimize designs for better outcomes.

Collaboration Style:

• Highly collaborative, with frequent interaction across marketing, growth, and brand teams.

• Emphasis on clear and concise communication, both written and verbal, to ensure alignment on campaign strategy and design execution.

• A feedback-rich environment where designers are expected to provide and receive input constructively.

• Proactive engagement with stakeholders to understand requirements and present design solutions effectively.

📝 Enhancement Note: The company values a blend of creative innovation and pragmatic, results-oriented execution. Designers are expected to be team players who can leverage data and technology to achieve marketing objectives within a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually compelling and innovative designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration and Tool Adoption: Keeping pace with the rapid evolution of AI tools and digital advertising formats, and quickly integrating new technologies into the workflow.

• Remote Collaboration Dynamics: Effectively collaborating and communicating with a remote team across different time zones, ensuring seamless project execution.

• Data Interpretation for Design: Translating complex performance data into actionable design insights without losing creative vision.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in cutting-edge AI design tools and their application in advertising.

• Performance Marketing Acumen: Deepen understanding of performance marketing strategies, A/B testing, and conversion optimization through hands-on experience.

• Cross-Functional Exposure: Gain insights into broader marketing strategies, brand development, and growth hacking methodologies.

• Industry Trends: Continuous learning about the latest trends in digital advertising, design technology, and consumer behavior.

📝 Enhancement Note: The role offers significant opportunities for professional growth in the rapidly evolving fields of AI-driven design and performance marketing. Candidates who embrace challenges and a continuous learning mindset will thrive.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a design project's efficiency or outcome. What was the tool, and what were the results?"

• "How do you approach designing ad creatives for a specific target audience and performance goal (e.g., lead generation vs. brand awareness)?"

• "Walk us through your process for adapting creatives based on A/B testing results or campaign performance data."

Company & Culture Questions:

• "What interests you about working with AI in design, and how do you stay updated on new tools and techniques?"

• "How do you handle constructive feedback on your designs, especially in a fast-paced, iterative environment?"

• "Describe your experience collaborating with performance marketing or growth teams. What was your role in their campaigns?"

Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, clearly articulate the problem, your creative solution (highlighting AI use where applicable), and the quantifiable results achieved.

• Process Walkthrough: Be prepared to detail your step-by-step design process, emphasizing how you translate briefs into effective visuals and iterate based on feedback or data.

• AI Integration Focus: Specifically point out how AI tools were leveraged and the tangible benefits they provided (e.g., faster ideation, unique visual styles, enhanced assets).

• Conciseness and Clarity: Present your work efficiently, focusing on the most impactful projects and clearly explaining your contribution and the outcomes.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a blend of creative talent, technical proficiency with AI tools, and a data-driven understanding of performance marketing. The ability to articulate processes and quantifiable impact is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 5-7 of your strongest advertisement-focused projects. For each, prepare a concise case study detailing the objective, your creative process (explicitly mentioning AI tool usage), design rationale, and any quantifiable performance metrics (e.g., CTR, conversion rates).

• Tailor Your Resume: Highlight your experience with Adobe Creative Suite, AI design tools, digital advertising formats, and performance marketing principles. Use keywords from the job description to ensure ATS compatibility.

• Prepare Your Narrative: Practice explaining your design process, how you leverage AI, and how your creative work contributes to business objectives. Be ready to discuss specific portfolio examples and your approach to data-driven optimization.

• Research Activate Talent: Understand the company's likely position in the talent acquisition or HR tech space, and consider how your creative skills can support their growth marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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