Graphic Designer (Advertisement portfolio)

📍 Job Overview

Job Title: Graphic Designer (Advertisement portfolio)

Company: Activate Talent

Location: Peru

Job Type: Full-time

Category: Creative & Design Operations

Date Posted: 2026-03-23

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Design high-impact advertising creatives for paid social, display ads, landing pages, and campaigns, directly supporting GTM initiatives.

• Leverage AI-powered design tools to ideate, prototype, and accelerate production workflows, enhancing operational efficiency.

• Collaborate closely with marketing, growth, and brand teams to ensure visual assets align with brand standards and performance goals.

• Adapt and optimize creatives based on performance data and feedback, driving continuous improvement in campaign effectiveness.

• Maintain brand consistency and visual integrity across all digital assets to strengthen brand recognition and impact.

📝 Enhancement Note: This role is positioned within a GTM (Go-To-Market) context, focusing on performance-driven creative design. The emphasis on AI tools and data optimization highlights a blend of creative skill and operational efficiency crucial for modern marketing operations.

📈 Primary Responsibilities

• Design and develop visually compelling advertising creatives for paid social media campaigns, display ads, landing pages, and integrated marketing campaigns.

• Translate marketing objectives and campaign strategies into high-performing visual concepts that drive user engagement and conversion rates.

• Utilize AI-powered design tools for rapid ideation, concept generation, image enhancement, and accelerating the overall design production workflow.

• Analyze campaign performance data and A/B testing results to iterate on and optimize existing creatives for maximum effectiveness.

• Collaborate cross-functionally with marketing, growth, and brand management teams to ensure creative output aligns with strategic goals and brand guidelines.

• Ensure strict adherence to brand consistency and visual identity standards across all design outputs.

• Research and stay updated on the latest design trends, digital advertising formats, and emerging AI technologies relevant to creative production.

📝 Enhancement Note: The responsibilities clearly indicate a focus on performance marketing and data-informed design, a key aspect of modern marketing operations. The integration of AI tools suggests a forward-thinking approach to creative production efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically preferred for mid-level roles in this domain. Equivalent practical experience will also be considered.

Experience: A minimum of 2-5 years of proven experience as a Graphic Designer, with a significant portion dedicated to creating advertising-focused assets and campaigns.

Required Skills:

• Proven experience as a Graphic Designer with a strong advertisement-focused portfolio showcasing high-impact creatives.

• Hands-on experience integrating and utilizing AI tools within design workflows (e.g., generative design, AI-powered image editing, concept generation tools like Midjourney, Stable Diffusion, or similar).

• Strong proficiency in the Adobe Creative Suite, particularly Photoshop, Illustrator, and potentially InDesign.

• Solid understanding of various digital advertising formats, including social media ads (Facebook, Instagram, LinkedIn, etc.), display banners, and landing page layouts.

• Ability to effectively translate marketing objectives and campaign briefs into compelling visual concepts.

• Excellent attention to detail, ensuring accuracy and quality in all design deliverables.

Preferred Skills:

• Experience designing for performance marketing initiatives, including a strong understanding of A/B testing methodologies for creative optimization.

• Basic motion graphics or video editing skills (e.g., Adobe After Effects, Premiere Pro) for creating dynamic ad content.

• Familiarity with brand strategy development and conversion-focused design principles.

• Experience working within startup environments or high-growth teams, demonstrating adaptability and initiative.

• Understanding of front-end design principles for landing pages and web assets.

📝 Enhancement Note: The emphasis on AI tools and performance marketing skills suggests a need for candidates who are not only creatively skilled but also operationally minded and adaptable to evolving technologies. The "Nice to Have" section points towards an ideal candidate who can contribute beyond basic graphic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong track record in designing advertising creatives for digital platforms (paid social, display, landing pages).

• Specific case studies that highlight the use of AI tools in the design process, detailing the problem, the AI solution, and the outcome.

• Examples of creative adaptation and optimization based on performance data and A/B testing results, showcasing an understanding of campaign effectiveness.

• Visuals that reflect strong brand consistency and an ability to adhere to established brand guidelines.

Process Documentation:

• Candidates should be prepared to discuss their design workflow, particularly how they integrate AI tools for efficiency and ideation.

• Ability to articulate how they approach creative concept development from a marketing brief to final execution.

• Documentation or examples of how they have collaborated with marketing or growth teams to align creative with campaign objectives.

• Clear articulation of how performance data informs their design iterations and optimization strategies.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards performance and AI integration, indicating that the hiring team will be looking for tangible evidence of efficiency gains and data-driven creative strategies.

💵 Compensation & Benefits

Salary Range: For a remote Graphic Designer with 2-5 years of experience in Peru, a competitive salary range would typically fall between PEN 48,000 to PEN 72,000 per year. This estimate is based on industry benchmarks for mid-level designers in remote roles within Latin America, considering the cost of living in Peru and the specific demands of performance-focused creative work.

Benefits:

• Full-time employment with competitive compensation.

• 100% Remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with cutting-edge AI design tools and contribute to high-impact marketing campaigns.

• Collaborative and feedback-driven work environment focused on innovation and speed.

• Potential for professional development and growth within a fast-paced team.

• Access to a global network of talented professionals.

Working Hours: The role is full-time, with an estimated 40-hour work week. The company specifies a US (PST) timezone preference for collaboration, suggesting that while the role is remote and location-independent, alignment with this timezone for key meetings and team interactions will be expected.

📝 Enhancement Note: Salary estimates are provided based on general market research for similar remote roles in Peru and the specified experience level. The PST timezone collaboration requirement is noted as a potential factor in determining the effective working hours and availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Activate Talent, likely operates within the recruitment, talent acquisition, or HR technology sector, given its name and focus on connecting talent with opportunities. This context implies a dynamic, fast-paced environment driven by client needs and market trends. The operations of such a company often rely heavily on effective marketing and brand presence.

Company Size: While not explicitly stated, the mention of "startups or high-growth teams" as a desirable attribute for candidates suggests Activate Talent itself might be a growing organization or works with such clients. This implies a culture that values agility, innovation, and a proactive approach.

Founded: Information on the company's founding date is not provided, but its presence on a platform like Workable suggests it is an active employer seeking to expand its team.

Team Structure:

• The Graphic Designer will likely be part of the marketing or growth team, working closely with marketing managers, campaign specialists, and potentially brand strategists.

• Collaboration will be cross-functional, involving close partnerships with performance marketers, content creators, and potentially product teams to ensure cohesive campaign execution.

Methodology:

• Data-driven decision-making is a core methodology, with performance metrics heavily influencing creative strategy and optimization.

• An agile and experimental approach to creative development, encouraging testing of new ideas and rapid iteration based on feedback.

• Emphasis on speed and efficiency, particularly through the integration of AI tools to accelerate design workflows.

• Collaborative problem-solving to tackle creative challenges and ensure alignment with business objectives.

Company Website: https://www.activatetalent.com/

📝 Enhancement Note: Based on the name "Activate Talent" and the nature of the role, it's inferred that the company operates in a client-facing or talent-centric industry, likely requiring strong marketing and brand efforts. The culture is anticipated to be dynamic and performance-oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It's a hands-on creative role with a strong emphasis on contributing to the operational success of marketing campaigns through impactful visual design. The role is crucial in the GTM strategy by directly influencing engagement and conversion rates.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Growth. The reporting line will be within the marketing or GTM function, emphasizing a direct link to business objectives and performance.

Operations Impact: The Graphic Designer's work directly impacts the operational efficiency and effectiveness of marketing campaigns. By creating high-performing ad creatives and optimizing them based on data, they contribute to lower customer acquisition costs (CAC), higher conversion rates, and improved ROI for marketing spend. The use of AI tools further enhances the operational speed and output of the marketing department.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in performance marketing design, AI-driven creative workflows, and potentially motion graphics or video editing.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, leading creative projects and mentoring junior designers.

• Cross-functional Development: Gain exposure to broader GTM strategies, performance marketing analytics, and brand management, opening doors to roles in marketing operations or creative strategy.

• Skill Enhancement: Continuous learning and application of new AI design tools and techniques, keeping skills at the forefront of the industry.

📝 Enhancement Note: The growth path for this role is clearly tied to performance marketing and the adoption of new technologies like AI, offering a strong trajectory within a GTM operations framework.

🌐 Work Environment

Office Type: This is a 100% remote position. There is no physical office requirement, offering maximum flexibility for the employee.

Office Location(s): The role is advertised as being in Peru, but the "100% Remote" and "TELECOMMUTE" designation implies that the candidate can work from any location within Peru. However, the company specifies a US (PST) timezone for collaboration, which is a critical aspect of the work environment.

Workspace Context:

• Remote Flexibility: The primary characteristic is the freedom to work from a home office or any suitable remote location in Peru.

• Global Collaboration: Interaction with team members and stakeholders will be primarily through digital communication tools, requiring strong virtual collaboration skills.

• Tooling: Access to and proficiency with digital collaboration platforms, project management software, and cloud-based design tools will be essential for seamless workflow.

• Timezone Alignment: While remote, candidates will need to be available and responsive during core business hours that overlap with the US PST timezone for effective collaboration.

Work Schedule: The role is full-time, approximately 40 hours per week. While the location is flexible within Peru, the expectation for collaboration with the PST timezone suggests a need for scheduling flexibility to accommodate meetings and team syncs that might fall outside typical Peruvian business hours.

📝 Enhancement Note: The remote nature is balanced by a PST timezone collaboration requirement, which is a key consideration for work-life balance and daily scheduling for candidates in Peru.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the application, focusing on the resume and portfolio to assess experience, skills, and alignment with the role's requirements, especially AI tool usage and advertisement focus.

• Portfolio Review & Skills Assessment: An in-depth review of the candidate's portfolio, potentially including a practical design challenge or a discussion around specific portfolio pieces. This stage will heavily scrutinize the use of AI tools and the impact of their designs.

• Team/Hiring Manager Interview: A conversation to assess cultural fit, collaboration style, problem-solving abilities, and understanding of GTM strategies. Questions will likely probe how they approach creative briefs and adapt to feedback.

• Final Interview: Potentially with a senior leader to discuss career aspirations, overall fit, and confirm all requirements.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI tools were integral to the design process, explaining the specific tools used and the benefits (e.g., speed, ideation, unique outcomes).

• Quantify Impact: For each relevant project, provide metrics demonstrating the success of the creative (e.g., increased click-through rates, conversion improvements, engagement metrics).

• Showcase Advertisement Focus: Ensure a significant portion of the portfolio is dedicated to ad creatives across various digital platforms.

• Demonstrate Brand Consistency: Include examples that show versatility in adapting to different brand guidelines.

• Be Prepared for a Design Challenge: Have a clear understanding of how you would approach a given creative brief under time constraints, potentially involving AI tools.

Challenge Preparation:

• Understand Performance Metrics: Be ready to discuss how your designs contribute to key performance indicators (KPIs) like CTR, CPA, and conversion rates.

• AI Tool Proficiency: Be prepared to discuss your experience with specific AI design tools and how you leverage them strategically.

• Adaptability & Feedback: Demonstrate how you incorporate feedback and adapt your designs based on data and team input.

📝 Enhancement Note: The interview process will heavily emphasize practical skills, portfolio evidence of AI tool usage, and the ability to drive measurable results through design, aligning with the performance-driven nature of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for creating and manipulating visual assets. InDesign might also be relevant for layout and multi-page documents.

• AI Design Tools: Hands-on experience with AI-powered tools for ideation, image generation, editing, and workflow acceleration (e.g., Midjourney, Stable Diffusion, DALL-E, Adobe Firefly, or similar generative AI platforms).

• Prototyping/Wireframing Tools: Familiarity with tools like Figma, Sketch, or Adobe XD may be beneficial for designing landing pages and user interfaces.

Analytics & Reporting:

• Performance Tracking Tools: Understanding of how creatives are tracked within platforms like Google Analytics, Facebook Ads Manager, Google Ads, etc., to inform optimization.

• A/B Testing Tools: Familiarity with platforms or methodologies for A/B testing creatives to measure effectiveness.

CRM & Automation:

• While not a direct user role, understanding how creatives are deployed through marketing automation platforms or CRMs (like HubSpot, Salesforce Marketing Cloud) can be beneficial for context.

📝 Enhancement Note: The explicit mention of AI tools as a requirement is a critical differentiator for this role, indicating a need for candidates who are not just proficient in traditional design software but are also early adopters of AI in their creative process.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A culture that encourages trying new design approaches, leveraging emerging technologies like AI, and pushing creative boundaries.

• Performance-Driven: A strong focus on measurable results, where design success is directly tied to campaign performance and business objectives.

• Speed & Agility: The ability to work efficiently, iterate quickly, and adapt to changing priorities in a fast-paced GTM environment.

• Collaboration & Feedback: An open environment where constructive feedback is welcomed, and cross-functional collaboration is key to achieving success.

• Data-Informed Creativity: Valuing insights derived from data to guide creative decisions and optimize design outputs.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing, growth, and brand teams, requiring clear communication and alignment on campaign goals.

• Feedback Loops: An iterative design process where feedback from various stakeholders is actively sought and incorporated.

• Digital Communication: Reliance on digital tools for communication, project management, and file sharing, necessitating strong virtual collaboration skills.

📝 Enhancement Note: The culture emphasizes a blend of creative innovation and operational efficiency, driven by performance data and a proactive approach to leveraging new technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration & Feedback: Adapting to a fast-paced environment that requires quick turnarounds and incorporating frequent feedback, which can sometimes be conflicting.

• Mastering AI Tools: Staying ahead of the curve with rapidly evolving AI design technologies, understanding their capabilities and limitations, and integrating them effectively into workflows.

• Maintaining Brand Consistency: Ensuring that diverse creative outputs across various campaigns and platforms remain cohesive and aligned with brand identity.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in a variety of AI design tools, potentially becoming a subject matter expert within the team.

• Performance Marketing Strategy: Gain a more profound understanding of performance marketing principles, analytics, and how creative directly impacts campaign ROI.

• Motion Graphics/Video: Develop skills in motion graphics or video editing to expand creative capabilities for dynamic digital advertising.

• Cross-functional Exposure: Learn about broader GTM strategies, brand management, and potentially product marketing.

📝 Enhancement Note: This role offers a significant opportunity to develop specialized skills in AI-driven creative design and performance marketing, positioning the candidate for advanced roles in a rapidly evolving digital landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a campaign where your ad creatives significantly improved performance. What was your process, and how did you use data to optimize?" (Focus on quantifiable results and data-driven iteration).

• "How do you approach using AI tools in your design workflow? Can you walk us through a project where AI helped you achieve a better outcome or accelerate production?" (Highlight specific AI tools, your methodology, and the impact).

Company & Culture Questions:

• "What interests you about working with Activate Talent, and how do you see your skills contributing to our mission?" (Research the company's services and values).

• "Describe your experience working in a remote, fast-paced, and feedback-driven environment. How do you manage collaboration and communication?" (Emphasize adaptability, proactivity, and digital collaboration skills).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by campaign or by skill (e.g., Paid Social Ads, Landing Pages, AI-driven Concepts). For each piece, clearly state the objective, your role, the tools used (especially AI), and the results achieved.

• Tell the Story: For key projects, present them as mini case studies. Explain the problem or challenge, your creative solution (highlighting AI integration), and the measurable impact.

• Quantify Everything Possible: Use numbers and data to back up your claims of success. Focus on metrics that matter in marketing operations (e.g., CTR, conversion rates, engagement).

• Be Ready to Discuss AI: Prepare to articulate your philosophy on using AI in design – its benefits, limitations, and ethical considerations.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, operational efficiency through AI, and a results-oriented mindset crucial for GTM success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your online portfolio prominently features advertisement-focused creatives and clearly demonstrates your experience with AI design tools. Include specific examples of how your designs have driven performance metrics.

• Tailor Your Resume: Highlight keywords from the job description such as "Graphic Designer," "Advertisement Portfolio," "AI Tools," "Performance Marketing," "Adobe Creative Suite," and "digital advertising formats." Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, especially your integration of AI, and how you use data to drive creative optimization during interviews. Practice presenting your portfolio pieces with clear objectives and outcomes.

• Research Activate Talent: Understand the company's mission, services, and target audience. Consider how your creative skills can specifically support their GTM efforts and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.