Gerente de UX

📍 Job Overview

Job Title: Gerente de UX

Company: BANCO BRADESCO SA

Location: Osasco, SP, Brazil

Job Type: Full-Time

Category: UX/UI Design & Management

Date Posted: May 5, 2026

Experience Level: Mid-Senior Level (Implied 5-10 years)

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Lead and mentor a team of UX professionals to deliver exceptional user experiences across financial products, including Credit, Financing, Exchange, and International services.

• Drive the strategy and implementation of user-centric design initiatives, ensuring alignment with business goals and technological capabilities.

• Analyze customer needs and pain points through robust research, usability testing, and key performance indicator (KPI) monitoring to inform iterative design improvements.

• Champion a user-centered design culture, promoting best practices in design, content, and accessibility across all customer touchpoints.

• Orchestrate seamless integration of user experience across product, channels, technology, and other relevant business units.

📝 Enhancement Note: The role title "Gerente de UX" translates to "UX Manager." Given the responsibilities, this is a leadership position requiring strategic oversight and team management. The implied experience level is derived from the need for both deep UX expertise and proven leadership capabilities. The focus on Credit, Financing, Exchange, and International sectors indicates a specialization within the financial services domain.

📈 Primary Responsibilities

• Team Leadership & Development: Lead, mentor, and develop the UX team, fostering professional growth and career progression through targeted guidance and feedback.

• Customer Insight & Analysis: Conduct and analyze user research, usability studies, satisfaction surveys, and conversion metrics to identify customer needs and pain points, driving data-informed design iterations.

• Design Standards & Governance: Create, evangelize, and maintain design standards, ensuring coherence in design, content, and accessibility across all digital products and platforms.

• Cross-Functional Orchestration: Collaborate with product management, engineering, marketing, and other business units to ensure a unified and exceptional customer experience across all interaction points.

• Performance Measurement: Define and track key performance indicators (KPIs) and user experience metrics to measure the effectiveness of design strategies and drive continuous improvement.

• Culture Cultivation: Promote a strong user-centered design culture within the organization, encouraging the adoption of design thinking principles and the use of real user feedback in decision-making.

• Strategic Planning: Contribute to the strategic roadmap for user experience, aligning UX initiatives with broader business objectives and market trends.

• Solution Iteration: Proactively identify opportunities for UX enhancements and lead the execution of design solutions that address identified customer needs and business challenges.

📝 Enhancement Note: The primary responsibilities are inferred from the "Responsabilidades e atribuições" section and the "Como será seu dia a dia?" description. The emphasis is on leadership, strategic thinking, data-driven decision-making, and cross-functional collaboration, typical of a management role in a large financial institution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field is typically expected for a UX Manager role.

Experience: A solid foundation in UX/UI design with demonstrated experience in leading design teams and managing cross-functional projects. Experience within the financial services sector is highly advantageous.

Required Skills:

• UX/UI Design Expertise: Proven experience as a UX/UI Designer with a strong portfolio showcasing a deep understanding of user-centered design principles, interaction design, and information architecture.

• Team Leadership & Mentoring: Demonstrated ability to lead, mentor, and manage a team of designers, fostering their professional development and optimizing team performance.

• Figma Proficiency: Advanced proficiency in Figma for design, prototyping, and collaboration.

• Data Analysis Skills: Experience with tools and methodologies for analyzing user data, usability metrics, customer satisfaction, and conversion rates to inform design decisions.

• Visual Hierarchy & Accessibility: Strong understanding of visual design principles, including visual hierarchy, and a commitment to creating accessible user interfaces that comply with WCAG standards.

• Resource Management: Experience in managing project priorities and allocating team resources effectively to meet project deadlines and objectives.

• Cross-Functional Collaboration: Ability to work effectively with diverse teams, including product, engineering, marketing, and business stakeholders.

Preferred Skills:

• Generative AI Familiarity: Familiarity with generative AI tools and their application in enhancing user experience design processes.

• Financial Services Domain Knowledge: Experience or a strong understanding of the financial services industry, including specific products like credit, financing, foreign exchange, and international banking.

• Design Systems: Experience in developing or maintaining design systems to ensure consistency and efficiency.

• Agile Methodologies: Familiarity with Agile development processes and how UX integrates within them.

• Prototyping Tools: Experience with other prototyping or user testing tools beyond Figma.

📝 Enhancement Note: The required skills are directly extracted from the "Requisitos e Qualificações" section. Preferred skills include "Familiaridade com ferramentas de IA generativa aplicada a experiência," which has been translated and contextualized. The experience level is inferred from the blend of "solid experience as a designer" and "leadership of teams."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Leadership Case Studies: Showcase examples of how you have led UX teams to successfully deliver complex design projects, emphasizing strategic direction and team management.

• User Research & Analysis: Present case studies that demonstrate your approach to user research, data analysis, and how insights were translated into actionable design improvements and measurable outcomes.

• Figma Project Examples: Include detailed examples of projects executed in Figma, highlighting your design process, problem-solving abilities, and the final user interface and interaction designs.

• Cross-Functional Collaboration: Illustrate instances where you have effectively collaborated with cross-functional teams (product, engineering, business) to achieve shared goals, documenting the process and outcomes.

• KPI & Metrics Demonstration: Provide examples where you defined and tracked KPIs related to user experience, demonstrating how these metrics influenced design decisions and led to tangible improvements in user satisfaction or business performance.

Process Documentation:

• User Journey Mapping: Documented user journey maps that illustrate current and proposed customer experiences across various touchpoints for financial products.

• Design Process Workflows: Clear documentation of the UX design process, from research and ideation through to prototyping, testing, and handoff to development, emphasizing iterative loops.

• Standardization & Evangelization: Evidence of creating and advocating for design standards, style guides, or design systems to ensure consistency and efficiency.

• Performance Analysis Reports: Examples of reports or dashboards that track UX performance metrics and provide insights for continuous improvement.

📝 Enhancement Note: Portfolio requirements are crafted based on the responsibilities and skills outlined, emphasizing leadership, data-driven design, and collaboration, which are critical for a UX Manager. Process documentation focuses on key UX deliverables relevant to managing a team and improving user experiences.

💵 Compensation & Benefits

Salary Range: For a UX Manager role in São Paulo, Brazil, with 5-10 years of experience, the estimated annual salary range is typically between R$ 120,000 and R$ 180,000 (approximately $22,000 - $33,000 USD, subject to exchange rates). This range can vary based on specific experience, qualifications, and the exact scope of responsibilities within Bradesco.

Benefits:

• Profit Sharing/Bonus: Eligibility for PLR (Participação nos Lucros e Resultados) or Bonus, based on role eligibility.

• Health & Wellness: Comprehensive Medical and Dental Insurance plans.

• Insurance: Life Insurance coverage.

• Meal & Food Vouchers: Vale Alimentação (Food Voucher) and Vale Refeição (Meal Voucher), plus a 13th Cesta Alimentação (13th Food Basket).

• Transportation: Vale Transporte (Transportation Voucher) with optional adhesion.

• Discounts: Discounts on products and services from partner companies.

• Retirement Savings: Private Pension plan with optional adhesion and employer contribution.

• Well-being Program: "Viva Bem Bradesco" program focused on health, well-being, and quality of life.

• Professional Development: Access to "Unibrad" (Corporate University Bradesco) for continuous learning and development.

• Employee Perks: Fee Exemptions on select products/services and special conditions.

• Family Support: Auxílio Creche or Babá (Childcare or Nanny Allowance).

• Extended Leave: Extended Paternity Leave (20 days) and Maternity Leave (180 days), with comprehensive support.

Working Hours: Standard full-time working hours, typically 40 hours per week. The hybrid model allows for 2 days of in-office work and 3 days of remote work.

📝 Enhancement Note: Salary range is an estimation based on industry benchmarks for UX Manager roles in major Brazilian cities, adjusted for experience level. The benefits are directly listed from the provided text, organized for clarity. Working hours are inferred as standard full-time, with the hybrid nature specified.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services. Bradesco is one of Brazil's largest financial groups, with a long history of pioneering and innovation in banking, insurance, and other financial services. This industry context implies a need for high standards of security, compliance, and customer trust, alongside a drive for digital transformation to remain competitive.

Company Size: Large Enterprise. As one of Brazil's leading financial institutions, Bradesco is a massive organization, employing thousands of people. This scale means opportunities for impact, but also the need for navigating complex organizational structures and processes. For operations professionals, this offers stability and the chance to work on large-scale initiatives.

Founded: The company has a rich history, implying a stable and established organization with deep roots in the Brazilian market. This long tenure often signifies a culture that values tradition and reliability, while also adapting to modern challenges.

Team Structure:

• Bradesco Experience (BE) Team: This dedicated team focuses on developing and implementing strategies to enhance customer and internal user experiences across all interaction points.

• Reporting Structure: Likely a hierarchical structure typical of large corporations, with the UX Manager reporting to a Director or VP of Digital Experience, Product, or Innovation. The team itself will comprise UX designers, researchers, and potentially content strategists.

• Cross-Functional Collaboration: The role emphasizes strong collaboration with business areas, technology teams, product management, and potentially marketing and customer service to ensure a cohesive customer journey.

Methodology:

• User-Centric Design: A core methodology, driven by research, metrics, and user feedback to ensure solutions meet real needs.

• Iterative Development: Implied through the focus on analyzing data and iterating on solutions.

• Data-Driven Decision Making: Emphasis on using metrics (usability, satisfaction, conversion) for continuous improvement.

• Design System Adoption: Promotion of standards for consistency and efficiency.

Company Website: https://banco.bradesco/html/classic/sobre/index.shtm

📝 Enhancement Note: Company culture and team context are inferred from the company description, industry, and the specifics of the "Bradesco Experience" team and the UX Manager's responsibilities. The financial services industry context is crucial for understanding the operational environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Senior Management position. The "Gerente de UX" title signifies a leadership role responsible for a team and strategic direction within a specific domain (Credit, Financing, Exchange, International). It requires a blend of deep technical UX expertise and strong people management skills.

Reporting Structure: The UX Manager will likely report to a higher-level executive within the Digital, Product, or Customer Experience division, such as a Director or VP. They will manage a team of UX Designers and potentially UX Researchers.

Operations Impact: The UX Manager's impact is crucial for Bradesco's digital transformation and customer retention. By ensuring superior user experiences across key financial products, they directly influence customer satisfaction, engagement, conversion rates, and ultimately, revenue and brand loyalty in highly competitive markets.

Growth Opportunities:

• Leadership Advancement: Potential to advance to Senior Manager, Director, or VP roles within the broader Digital Experience, Product, or Customer Strategy divisions at Bradesco.

• Specialization: Deepen expertise in specific financial product areas or emerging UX trends like AI-driven personalization.

• Broader Scope: Transition to managing larger UX teams, multiple product lines, or overseeing entire customer journey strategies.

• Strategic Influence: Contribute to high-level strategic decisions regarding digital product development and customer engagement.

📝 Enhancement Note: Career progression and impact are analyzed based on the "Gerente" title, the responsibilities, and the strategic importance of UX in a large financial institution. The growth opportunities are typical for management roles in such organizations.

🌐 Work Environment

Office Type: Hybrid Model. This role requires a blend of remote work and in-office presence, with a commitment of 2 days per week at the Osasco office. This setup aims to balance flexibility with the benefits of in-person collaboration and team cohesion.

Office Location(s): The primary office location is São Paulo - Osasco, Brazil. This is a major business hub, suggesting a well-equipped corporate environment.

Workspace Context:

• Collaborative Environment: The hybrid model, with designated in-office days, encourages in-person collaboration, team brainstorming sessions, and spontaneous interactions with colleagues.

• Tools & Technology: Access to industry-standard design tools like Figma, data analysis platforms, and other relevant technologies necessary for UX design and management. The company's technological infrastructure will support hybrid work and digital collaboration.

• Team Interaction: Opportunities to interact closely with direct reports, peers in product and technology, and senior leadership during in-office days, fostering a strong team dynamic and alignment.

Work Schedule: Standard full-time schedule, likely Monday to Friday. The hybrid arrangement offers flexibility, allowing for focused deep work remotely and collaborative sessions in the office. The specific in-office days may be flexible or set by the team's needs.

📝 Enhancement Note: The work environment is described based on the "Hybrid - 2x Presencial" and "Unidade: São Paulo - Osasco" details. The context of a large financial institution suggests a professional and well-resourced office setting.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a UX Manager role at a large corporation like Bradesco would likely involve:

• Initial Screening: HR or Talent Acquisition to assess basic qualifications and cultural fit.

• Hiring Manager Interview: Discussion with the direct manager to delve into experience, leadership style, and role expectations.

• Team/Peer Interviews: Meetings with potential direct reports and peers from product or engineering to assess collaboration and team dynamics.

• Portfolio Review & Case Study: A dedicated session to present past work, focusing on leadership, strategic thinking, problem-solving, and impact. This is a critical stage for a UX role.

• Executive Interview: Meeting with a senior leader (Director/VP) to discuss strategic vision and alignment with company goals.

Portfolio Review Tips:

• Leadership Focus: Highlight projects where you led a team, managed resources, and guided strategic UX decisions. Emphasize your role in mentoring and developing designers.

• Problem/Solution/Impact: Structure case studies around a clear problem statement, your strategic approach (including research and data), the solution you designed/oversaw, and quantifiable business/user impact.

• Data & Metrics: Showcase how you used data, KPIs, and user research to inform decisions and measure success. Quantify outcomes wherever possible.

• Figma & Tools: Demonstrate your command of Figma and other relevant tools, explaining how they were leveraged effectively in the design process.

• Cross-Functional Narrative: Explain how you navigated stakeholder relationships and collaborated with other departments to bring designs to fruition.

• Cultural Alignment: Articulate how your approach to UX and leadership aligns with Bradesco's stated values of user-centricity, innovation, and diversity.

Challenge Preparation:

• Design Challenge: Be prepared for a hypothetical UX challenge, potentially involving a financial product scenario. Focus on your thought process: how you’d approach research, identify user needs, ideate solutions, and define success metrics.

• Strategic Thinking: Prepare to discuss your vision for UX in financial services, how you'd tackle common industry challenges (e.g., onboarding, digital payments), and how you'd integrate emerging technologies like AI.

• Leadership Scenarios: Anticipate questions about managing team conflicts, prioritizing competing demands, and driving change within an organization.

📝 Enhancement Note: This section is built upon standard interview practices for management roles in UX and large corporations, tailored to the specific requirements of a UX Manager at a financial institution. The emphasis on portfolio presentation and case studies is paramount for UX roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design workflows. Proficiency is explicitly required.

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Qualtrics, SurveyMonkey).

• Data Analysis Tools: Platforms for analyzing user behavior, website analytics, and conversion funnels (e.g., Google Analytics, Adobe Analytics, Amplitude, Mixpanel).

• Project Management Tools: Software for managing team tasks, workflows, and project timelines (e.g., Jira, Asana, Trello).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar for tracking user behavior on digital platforms.

• BI/Dashboard Tools: Tools like Tableau, Power BI, or Looker Studio for visualizing UX metrics, KPIs, and performance dashboards for stakeholders.

• Heatmap & Session Recording Tools: Tools like Hotjar or Crazy Egg to understand user interaction patterns on interfaces.

CRM & Automation:

• CRM Systems: While not directly a UX tool, understanding how CRM data (e.g., Salesforce, or Bradesco's internal systems) informs customer segmentation and personalization is beneficial.

• Collaboration Platforms: Tools like Microsoft Teams, Slack, or Google Workspace for team communication and collaboration.

• AI/ML Tools (Emerging): Familiarity with generative AI tools for content creation, ideation, or user simulation, as mentioned in preferred skills.

📝 Enhancement Note: The tools listed are a combination of explicitly mentioned requirements (Figma, data analysis tools) and common tools used in UX management and digital product development within large organizations, particularly in the financial sector.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, driving all design and product decisions to prioritize the needs and satisfaction of the customer.

• Innovation & Pioneering: Reflecting Bradesco's history, there's an expectation to explore new ideas and technologies (like Generative AI) to enhance experiences.

• Excellence & Quality: A commitment to high standards in design, content, and user experience across all offerings.

• Diversity & Inclusion: Actively valuing and promoting diversity in all aspects, ensuring that user experiences are inclusive and accessible to all.

• Collaboration & Integration: Working seamlessly across business units, technology, and product teams to deliver unified experiences.

• Data-Driven Approach: Utilizing analytics and metrics to guide strategy, measure impact, and drive continuous improvement.

Collaboration Style:

• Cross-Functional Partnership: A highly collaborative style is essential, working closely with product managers, engineers, business stakeholders, and marketing to ensure alignment and successful implementation of UX strategies.

• Open Communication: Encouraging open dialogue, feedback, and transparency within the UX team and with partner departments.

• Evangelization: Proactively communicating the value of UX and advocating for user-centered design principles across the organization.

• Mentorship & Knowledge Sharing: Fostering an environment where team members share knowledge, best practices, and provide constructive feedback to support collective growth.

📝 Enhancement Note: Values and collaboration style are inferred from Bradesco's mission statement, the job description's emphasis on customer experience, and general best practices for UX leadership roles in large, forward-thinking organizations.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Large Organizations: Managing UX initiatives within a large, established financial institution requires strong stakeholder management skills and the ability to influence without direct authority.

• Balancing Innovation with Compliance: Integrating cutting-edge UX practices and technologies (like AI) while adhering to strict financial regulations and security protocols.

• Cross-Departmental Alignment: Ensuring consistent user experience across disparate product lines and business units that may have different priorities or legacy systems.

• Measuring ROI of UX: Clearly demonstrating the business value and return on investment of UX initiatives to justify resources and strategic direction.

• Keeping Pace with Technology: Continuously adapting UX strategies and team skills to incorporate new technologies and evolving user expectations.

Learning & Development Opportunities:

• Advanced UX Leadership Training: Opportunities to hone management skills, strategic planning, and executive communication.

• Financial Services UX Specialization: Deepening expertise in the unique UX challenges and opportunities within the financial sector.

• Emerging Technology Workshops: Learning about and experimenting with new technologies like AI, machine learning, and advanced analytics in UX.

• Industry Conferences & Certifications: Participation in leading UX and financial services conferences and potentially pursuing advanced certifications.

• Mentorship Programs: Access to senior leaders for guidance and career development advice.

📝 Enhancement Note: Challenges are identified based on the role's context within a large financial institution and the general landscape of UX management. Growth opportunities are standard for leadership roles in established companies, focusing on skill development and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to building and scaling a UX team within a large financial organization like Bradesco. How would you prioritize resources and manage competing demands?"

• "How do you ensure that user experience initiatives align with business objectives and contribute to measurable outcomes, particularly in areas like credit and financing?"

• "Walk us through a complex UX project where you had to drive significant change or overcome resistance. What was your strategy, and what was the result?"

Company & Culture Questions:

• "Based on what you know about Bradesco, what do you see as the biggest UX opportunities and challenges for our digital products?"

• "How would you foster a user-centered design culture within a team and across different departments at Bradesco?"

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around a compelling story for each case study: the problem, your strategic role, the process (research, ideation, execution), the solution, and the measurable impact.

• Quantify Everything: Use data, metrics, and KPIs to demonstrate the success of your initiatives. Show how user satisfaction, conversion rates, or efficiency improved.

• Leadership Emphasis: Clearly articulate your leadership contributions – how you guided your team, managed stakeholders, and made strategic decisions.

• Figma Showcase: Be ready to dive into Figma examples to illustrate your design thinking, problem-solving, and attention to detail.

• Conciseness & Clarity: Be prepared to present succinctly, focusing on the most impactful aspects of your work and demonstrating an understanding of Bradesco's business context.

📝 Enhancement Note: Interview questions are crafted to reflect the seniority of the role, the specific industry, and the key responsibilities outlined. They aim to probe strategic thinking, leadership capabilities, and practical UX expertise.

📌 Application Steps

To apply for this UX Manager position:

• Submit your application through the provided link on the Bradesco careers site.

• Tailor Your Resume: Highlight your experience in UX leadership, team management, user research, data analysis, and proficiency with tools like Figma. Quantify your achievements whenever possible, focusing on impact in financial services if applicable.

• Curate Your Portfolio: Select 3-4 of your strongest projects that best demonstrate your leadership, strategic thinking, problem-solving skills, and measurable impact. Ensure your portfolio clearly showcases your process and results, especially in areas relevant to financial products.

• Prepare Your Narrative: Practice articulating your experience and approach to UX leadership, team management, and stakeholder collaboration. Be ready to discuss your vision for user experience in financial services and how you leverage data and user insights.

• Research Bradesco: Familiarize yourself with Bradesco's digital offerings, its mission, and its commitment to innovation and customer experience. Understand their current market position and any recent digital initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.