General Manager - Product Strategy & Performance

📍 Job Overview

Job Title: General Manager - Product Strategy & Performance

Company: Acuity Insurance

Location: United States

Job Type: FULL_TIME

Category: Revenue Operations / Product Strategy & Management

Date Posted: April 21, 2026

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Owns the end-to-end product strategy and portfolio performance across Personal and Commercial lines, aligning with corporate growth and profitability objectives.

• Drives a disciplined product management and portfolio governance framework to support informed product investment decisions.

• Translates corporate strategy into a clear product vision, roadmap, and performance narrative for executive leadership and stakeholders.

• Partners closely with Underwriting, Actuarial, and Distribution to ensure cohesive product design, pricing, and go-to-market execution.

• Leads and mentors a high-performing product leadership team, fostering strategic thinking and enterprise-level accountability.

📝 Enhancement Note: This role is positioned as a senior leadership function within Acuity Insurance, focusing on the strategic direction and financial health of their entire product suite. It requires a blend of strategic vision, deep industry expertise, and strong leadership to influence executive decisions and drive portfolio optimization. The emphasis on "end-to-end strategy" and "portfolio governance" suggests a strong revenue operations and product management focus, aiming to maximize profitability and market competitiveness.

📈 Primary Responsibilities

• Develop and execute Acuity’s enterprise product strategy and portfolio performance across Personal and Commercial lines, ensuring alignment with corporate objectives and risk appetite.

• Implement and manage a comprehensive product portfolio management framework for consistent evaluation of growth, profitability, retention, competitiveness, and customer value.

• Lead executive-level discussions and decision-making regarding product investment, prioritization, expansion, optimization, and rationalization.

• Oversee the creation and communication of a clear product vision, roadmap, and performance narrative for leadership and key stakeholders.

• Drive the analysis of comprehensive product performance insights, including product-level, regional, and segment-based data, to inform strategic shifts and decision-making.

• Collaborate with Underwriting, Actuarial, and Distribution teams to align product design, pricing strategies, underwriting intent, and go-to-market execution for optimal outcomes.

• Guide disciplined experimentation and "test-and-learn" initiatives to foster innovation while maintaining underwriting discipline and financial rigor.

• Conduct ongoing surveillance of competitive dynamics, regulatory changes, and marketplace trends to proactively position Acuity’s products for competitive advantage.

• Lead and prioritize the Product Strategy and Performance work portfolio, ensuring focus on high-value opportunities and clear accountability for achieved results.

• Represent the product perspective in enterprise planning, cross-strategy alignment initiatives, and long-range corporate strategy development.

• Build, mentor, and inspire a high-performing product leadership team, cultivating strategic thinking and enterprise-level perspectives.

📝 Enhancement Note: The responsibilities highlight a strategic, data-driven approach to product portfolio management within the P&C insurance sector. Key operations-focused elements include portfolio governance, performance analysis, cross-functional alignment for revenue generation and profitability, and leading innovation through experimentation. The role demands a strong understanding of how product strategy directly impacts financial performance and market share.

🎓 Skills & Qualifications

Education: Bachelor’s degree required.

Experience: Extensive senior-level experience in Property & Casualty insurance, with deep expertise across multi-line Personal and Commercial products. Demonstrated leadership in product management, portfolio strategy, or enterprise product oversight, with accountability for growth, profitability, and lifecycle performance. Proven ability to evaluate product portfolios holistically, balancing customer value, underwriting discipline, pricing adequacy, and long-term strategic positioning.

Required Skills:

• Product Strategy & Portfolio Management: Demonstrated ability to develop and execute enterprise-level product strategies and manage complex product portfolios for optimal performance.

• Financial Acumen & Performance Analysis: Strong capability in evaluating financial performance, profitability, and ROI across product lines and market segments.

• Executive Communication: Exceptional skills in communicating complex information, strategic recommendations, and performance narratives to executive leadership and stakeholders.

• Cross-Functional Leadership: Proven ability to lead and influence diverse teams, including Underwriting, Actuarial, and Distribution, to achieve aligned product goals.

• Strategic Vision & Roadmapping: Capacity to translate corporate strategy into a clear, actionable product vision and multi-year roadmap.

• Data-Driven Decision Making: Advanced analytical capability (quantitative and qualitative) with strong business judgment to drive insight-driven decisions.

• Leadership & Mentorship: Proven leader of leaders, with experience in developing talent, coaching strategic thinking, and building succession pipelines.

• Market & Competitive Analysis: Ability to conduct ongoing surveillance of industry trends, competitive dynamics, and regulatory changes to inform product strategy.

Preferred Skills:

• Insurance Product Development Expertise: Deep understanding of product lifecycle management, from ideation and design to optimization and rationalization within P&C insurance.

• Risk Management & Appetite Alignment: Experience in aligning product strategies with corporate risk appetite and underwriting guidelines.

• Innovation & Experimentation: Experience in guiding and implementing "test-and-learn" initiatives and fostering a culture of disciplined experimentation.

• Stakeholder Influence & Relationship Building: Strong track record of cultivating trusted relationships and influencing decisions across senior leadership and functional teams.

📝 Enhancement Note: The qualifications emphasize a blend of strategic leadership, deep insurance domain expertise, and strong analytical and communication skills. For operations professionals, this translates to a need for experience in driving business outcomes through strategic product planning, financial performance management, and cross-functional collaboration. The "leader of leaders" aspect suggests a significant management component, requiring strong people development and strategic coaching abilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Portfolio Governance Framework: Evidence of establishing or managing a structured framework for evaluating and governing a product portfolio, detailing criteria for investment, prioritization, and rationalization.

• Strategic Product Roadmap Development: Demonstrations of creating, communicating, and executing multi-year product roadmaps that align with overarching business objectives and market opportunities.

• Performance Measurement & Reporting: Examples of designing and implementing key performance indicators (KPIs) and reporting mechanisms to track product and portfolio performance, including financial metrics, market share, and customer satisfaction.

• Cross-Functional Alignment Processes: Documentation or case studies showcasing processes developed to ensure seamless collaboration and alignment between product strategy and operational functions like underwriting, actuarial, and distribution.

• Innovation & Experimentation Protocols: Protocols or case studies detailing how disciplined experimentation and "test-and-learn" initiatives were managed, including risk assessment and outcome evaluation.

Process Documentation:

• Product Lifecycle Management: Documented processes for managing the entire product lifecycle, from ideation and market analysis through development, launch, performance monitoring, and eventual rationalization.

• Strategic Planning Integration: Processes for translating corporate strategy into product strategy, and cascading that strategy through functional teams to ensure consistent execution.

• Performance Review & Decision-Making: Structured processes for regular product and portfolio performance reviews, leading to informed decisions on investment, divestment, or strategic adjustments.

• Competitive & Market Surveillance: Defined processes for continuously monitoring market trends, competitive landscapes, and regulatory changes, and integrating these insights into product strategy.

📝 Enhancement Note: This section focuses on the practical application of strategic product leadership. Candidates are expected to demonstrate a structured, process-oriented approach to managing product portfolios. The emphasis on governance, roadmapping, performance metrics, and cross-functional alignment aligns directly with core revenue operations principles, requiring candidates to showcase how they've operationalized strategy into tangible business outcomes.

💵 Compensation & Benefits

Salary Range: $200,000 - $250,000 annually.

Explanation of Range: This range is an estimate provided by the hiring organization and will vary based on the applicant's education, experience, knowledge, skills, and abilities. The specific compensation will be determined during the hiring process.

Benefits:

• Generous 401(k) contribution.

• Comprehensive medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Disability insurance.

• Paid time off (PTO).

• Employee Assistance Program (EAP).

• Eligibility for additional benefits will be provided during the hiring process.

Working Hours: 40 hours per week.

📝 Enhancement Note: The provided salary range is competitive for a senior leadership role of this nature, particularly in the insurance sector. The extensive benefits package is standard for a company of Acuity's size and commitment to employee well-being, offering a strong foundation for a senior executive. The 40-hour work week is typical for exempt roles, though significant strategic oversight often implies flexibility and dedication beyond standard hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Property & Casualty Insurance. Acuity operates within a highly regulated and competitive market, where product innovation, underwriting accuracy, and customer service are key differentiators. The company's focus on product strategy and performance indicates a commitment to data-driven decision-making and strategic market positioning.

Company Size: Acuity Insurance is a large organization, indicated by its classification as a significant employer and its comprehensive benefits package. This size suggests a structured environment with established processes, but also ample opportunity for impact and influence at a senior level.

Founded: Acuity Insurance was founded in 1925, signifying a long-standing history and deep-rooted expertise within the insurance industry. This longevity suggests stability, a strong market presence, and a culture that values enduring relationships and consistent performance.

Team Structure:

• The General Manager will lead a Product Strategy and Performance team, likely comprising Product Leads, analysts, and strategists responsible for individual product lines and portfolio analysis.

• This role operates at a senior leadership level, reporting to executive management (e.g., CEO, President, or a Chief Strategy Officer).

Methodology:

• Data-Driven Decision Making: Emphasis on leveraging comprehensive product performance insights, including product-level, regional, and segment-based analysis, to inform strategic decisions.

• Portfolio Optimization: Application of a disciplined product portfolio management framework to evaluate and optimize the mix of products based on growth, profitability, and customer value.

• Strategic Alignment: Processes to ensure that product vision and roadmaps are directly translated from and aligned with overarching corporate strategy.

• Controlled Innovation: Guidance of disciplined experimentation and "test-and-learn" initiatives to foster innovation while maintaining underwriting and financial rigor.

Company Website: https://www.acuity.com/

📝 Enhancement Note: Acuity Insurance's long history and position in the P&C market suggest a culture that values stability, expertise, and strategic foresight. The role of General Manager for Product Strategy & Performance is central to maintaining and enhancing this legacy through data-driven insights and forward-thinking product development. The emphasis on cross-functional collaboration is a key indicator of how operations functions are integrated into the broader business strategy.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior executive leadership position within the product management and strategy domain. It is a critical component of the Go-To-Market (GTM) and revenue operations ecosystem, directly influencing revenue generation, profitability, and market positioning. The scope includes overseeing an entire product portfolio, not just individual products, requiring a broad strategic perspective and significant decision-making authority.

Reporting Structure: The General Manager will likely report to a C-suite executive, such as the Chief Strategy Officer, Chief Operating Officer, or potentially the CEO, given the strategic importance of product portfolio performance to overall business success. This high-level reporting structure underscores the influence and visibility of the role.

Operations Impact: This role has a direct and substantial impact on revenue and business decisions. By defining and managing the product strategy and portfolio, the General Manager influences:

• Revenue Growth: Through the development and optimization of competitive products that meet market demands.

• Profitability: By ensuring pricing adequacy, managing product lifecycle costs, and making strategic investment/rationalization decisions.

• Market Share: By positioning Acuity's products effectively against competitors and adapting to market trends.

• Customer Acquisition & Retention: By ensuring products deliver value and meet customer needs.

• Strategic Direction: By translating corporate strategy into tangible product initiatives and influencing long-term business planning.

Growth Opportunities:

• Leadership Expansion: Potential to expand leadership scope to include broader strategic initiatives or additional functional areas within the company, depending on performance and organizational needs.

• Executive Advancement: A successful tenure in this role can serve as a strong foundation for further advancement into higher executive leadership positions within Acuity or the broader insurance industry.

• Strategic Influence: Opportunity to shape the future direction of Acuity's product offerings and contribute significantly to the company's long-term success and competitive advantage.

• Mentorship & Team Development: Continued opportunity to build and develop a high-caliber product leadership team, fostering a culture of strategic thinking and continuous improvement.

📝 Enhancement Note: This role is a significant career milestone, offering substantial strategic influence and development opportunities. For operations professionals, it represents a move into a critical strategic leadership position where the application of data, process, and strategic planning directly drives business outcomes and shapes company direction.

🌐 Work Environment

Office Type: This role is classified as On-site, meaning the General Manager will be expected to work from Acuity's physical office locations. This facilitates in-person collaboration, team building, and direct engagement with various departments.

Office Location(s): While the job description specifies "United States" broadly, Acuity Insurance's headquarters are located in Sheboygan, Wisconsin. Candidates should confirm the specific office location where this role will be based, as it is an on-site position.

Workspace Context:

• Collaborative Environment: The on-site nature is designed to foster strong interpersonal relationships and facilitate seamless collaboration with key stakeholders across Underwriting, Actuarial, Distribution, and executive leadership teams.

• Strategic Hub: The workspace will be a central point for strategic planning, executive meetings, and driving product portfolio initiatives. Access to necessary analytical tools and reporting systems will be paramount.

• Team Interaction: The role involves direct leadership and mentorship of a product team, necessitating a workspace that supports regular team communication, performance discussions, and strategic alignment sessions.

Work Schedule: The standard work schedule is 40 hours per week. As an exempt, senior leadership role, this typically involves a high degree of autonomy and flexibility, with expectations to dedicate the necessary time to fulfill strategic responsibilities, which may extend beyond standard hours during critical project phases or decision-making periods.

📝 Enhancement Note: The on-site requirement for this senior leadership role emphasizes the importance of direct collaboration and executive presence. Candidates should be prepared to work from a physical office, likely in Wisconsin, and understand that while a 40-hour week is stated, strategic leadership often requires flexibility and commitment beyond typical hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess alignment with the core requirements, particularly extensive P&C insurance experience and senior leadership in product strategy.

• Behavioral & Situational Interviews: Discussions focused on leadership style, strategic thinking, problem-solving approaches, and how you've managed complex portfolios and cross-functional teams in past roles. Expect questions about your experience translating corporate strategy into product execution.

• Case Study/Presentation: A potential requirement could involve presenting a strategic analysis of a hypothetical product portfolio, outlining a growth strategy, or addressing a specific market challenge. This would assess your analytical capabilities, strategic planning skills, and ability to communicate complex ideas clearly.

• Executive Meetings: Interviews with senior leaders, including potential direct reports and peers in critical departments (e.g., Underwriting, Actuarial, Distribution), to assess cultural fit, leadership compatibility, and strategic alignment.

• Final Round: Discussions with top-level executives to finalize the decision, focusing on your vision for Acuity's product portfolio and your ability to drive enterprise-level impact.

Portfolio Review Tips:

• Executive Summary of Impact: For your portfolio, focus on high-level achievements. Clearly articulate the scope of product portfolios you've managed, their strategic goals, and the quantifiable business outcomes (e.g., revenue growth, profitability improvements, market share gains).

• Strategic Frameworks: Showcase your experience with product portfolio management frameworks, strategic roadmapping, and governance processes. Detail how you've used these to drive decisions.

• Cross-Functional Collaboration Case Studies: Prepare specific examples of how you've effectively partnered with underwriting, actuarial, distribution, and other departments to align product strategy with operational execution.

• Data & Analytics Presentation: Demonstrate your ability to leverage data for strategic decision-making. Include examples of how you've used performance insights to identify opportunities, mitigate risks, or drive product optimization.

• Leadership & Mentorship Examples: Highlight instances where you've developed product talent, coached strategic thinking, and built high-performing teams.

Challenge Preparation:

• Strategic Portfolio Analysis: Be prepared to discuss how you would approach analyzing Acuity's current product portfolio to identify strengths, weaknesses, opportunities, and threats.

• Product Investment Prioritization: Practice articulating a framework for prioritizing product investments, balancing short-term gains with long-term strategic goals and risk considerations.

• Market Trend Integration: Think about how you would integrate emerging market trends (e.g., InsurTech, AI, changing customer expectations) into product strategy and roadmap development.

• Stakeholder Alignment Scenarios: Prepare to discuss how you would gain buy-in from various stakeholders for significant strategic shifts or product rationalizations.

📝 Enhancement Note: The interview process for this senior role will be rigorous and focused on strategic leadership, deep industry expertise, and proven impact. A well-curated portfolio that demonstrates quantifiable results in product strategy, portfolio management, and cross-functional alignment will be critical. Candidates should prepare to articulate their strategic vision and leadership philosophy.

🛠 Tools & Technology Stack

Primary Tools:

• Product Portfolio Management Software: Experience with tools designed for portfolio analysis, strategic planning, and roadmap development (e.g., Aha!, Productboard, Cascade Strategy).

• Business Intelligence (BI) & Analytics Platforms: Proficiency in tools like Tableau, Power BI, Qlik Sense, or similar platforms for data analysis, dashboard creation, and performance reporting.

• CRM Systems: While not directly managing sales, understanding how CRM data (e.g., Salesforce) informs product strategy and customer insights is beneficial.

• Data Warehousing & ETL Tools: Familiarity with how data is structured and accessed in enterprise data warehouses and ETL processes to support robust analysis.

Analytics & Reporting:

• Advanced Excel/Google Sheets: For detailed financial modeling, scenario analysis, and ad-hoc reporting.

• Statistical Software (e.g., R, Python): For more advanced quantitative analysis, predictive modeling, and deep dives into performance data.

• Reporting Dashboards: Experience in designing and interpreting dashboards that provide a clear, consolidated view of product and portfolio performance for executive audiences.

CRM & Automation:

• CRM Systems (e.g., Salesforce): Understanding customer data flow and how it impacts product strategy and market segmentation.

• Workflow Automation Concepts: While not necessarily hands-on implementation, an understanding of how workflow automation can enhance product development, launch, and performance monitoring processes.

• Data Integration Tools: Awareness of how different systems (e.g., core insurance platforms, CRM, analytics tools) are integrated to provide a unified view of product performance.

📝 Enhancement Note: While this role is strategic and leadership-focused, a strong understanding of the underlying data and analytics tools is crucial. Candidates should be comfortable interpreting complex data, working with BI platforms, and understanding how various systems contribute to a holistic view of product performance. The emphasis is on strategic utilization of these tools, not necessarily deep technical implementation.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A commitment to leveraging data and analytics to inform all product strategy and portfolio management decisions, ensuring objectivity and measurable outcomes.

• Strategic Foresight: A proactive approach to anticipating market shifts, competitive pressures, and customer needs to position Acuity's products for sustained success.

• Collaborative Partnership: A strong belief in working closely with Underwriting, Actuarial, Distribution, and other departments to ensure cohesive strategy execution and shared success.

• Accountability & Ownership: A culture of clear responsibility for product portfolio performance, from strategic vision to financial results, with a focus on delivering tangible business value.

• Continuous Improvement: An ongoing drive to optimize product offerings, enhance processes, and foster innovation through disciplined experimentation and learning.

Collaboration Style:

• Executive Engagement: A style that facilitates open, honest, and constructive dialogue with senior leadership, effectively translating complex product insights into strategic recommendations.

• Cross-Functional Alignment: A proactive and inclusive approach to engaging with diverse functional teams, ensuring their perspectives are considered and strategies are aligned for unified execution.

• Mentorship & Empowerment: A leadership approach that focuses on developing the capabilities of the product leadership team, empowering them to take ownership and drive results within their respective areas.

• Influence & Persuasion: The ability to influence stakeholders and gain buy-in for strategic initiatives through clear communication, data-backed arguments, and a focus on shared business objectives.

📝 Enhancement Note: The culture at Acuity, as reflected in this role, emphasizes strategic thinking, data integrity, and collaborative execution. Operations professionals will find a place where their analytical skills and process-oriented mindset are valued, but also where strategic vision and leadership are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Portfolio Performance: Navigating the inherent trade-offs between optimizing for growth, profitability, customer satisfaction, and risk appetite across a diverse product portfolio.

• Navigating Market Volatility: Adapting product strategy to rapidly changing market dynamics, competitive pressures, and evolving customer expectations in the P&C insurance landscape.

• Cross-Functional Alignment Complexity: Ensuring consistent strategic alignment and execution across multiple departments with potentially differing priorities and perspectives.

• Driving Innovation within Regulation: Fostering a culture of innovation and experimentation while adhering to strict regulatory requirements and maintaining underwriting discipline.

• Developing and Retaining Talent: Building and nurturing a high-performing product leadership team capable of strategic thinking and enterprise-level execution, while managing succession planning.

Learning & Development Opportunities:

• Strategic Leadership Development: Opportunities to refine executive-level strategic planning, decision-making, and influencing skills in a high-impact role.

• Industry Expertise Expansion: Deepening knowledge of the P&C insurance market, regulatory environments, and emerging trends through direct involvement in strategic initiatives.

• Mentorship & Executive Coaching: Access to potential mentorship from senior executives and opportunities to receive coaching on leadership and strategic effectiveness.

• Broader Business Acumen: Gaining a comprehensive understanding of all facets of Acuity's business operations through extensive cross-functional interaction and strategic oversight.

📝 Enhancement Note: This role presents significant strategic challenges that require adept problem-solving and leadership. The growth opportunities are substantial, offering a pathway for significant career advancement and professional development within a stable and respected organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing an enterprise-wide product strategy that aligns with corporate objectives and risk appetite." (Preparation: Focus on frameworks, data inputs, stakeholder engagement, and cascading strategy.)

• "How would you evaluate and prioritize investment opportunities across a P&C insurance product portfolio? Walk us through your decision-making process." (Preparation: Detail criteria for evaluation (ROI, market potential, strategic fit), prioritization models, and risk assessment.)

Company & Culture Questions:

• "Based on your understanding of Acuity and the P&C insurance market, what do you see as our biggest product opportunities and challenges in the next 3-5 years?" (Preparation: Research Acuity's market position, recent news, and industry trends; articulate strategic insights.)

• "How would you foster a culture of innovation and disciplined experimentation within a traditional insurance organization?" (Preparation: Discuss strategies for encouraging new ideas, managing risk, and implementing test-and-learn approaches.)

Portfolio Presentation Strategy:

• Focus on Impact: Begin with a high-level summary of your most significant achievements in managing product portfolios and driving business outcomes (e.g., revenue growth, profitability).

• Strategic Framework Examples: Showcase examples of strategic roadmaps, portfolio governance models, and how you've used them to drive decision-making. Quantify results wherever possible.

• Cross-Functional Collaboration Narrative: Present case studies that clearly illustrate how you've partnered with underwriting, actuarial, and distribution to achieve aligned product goals. Highlight communication and influence strategies.

• Data Visualization: If presenting data, use clear, concise visuals (charts, graphs) that highlight key performance indicators and trends. Be prepared to discuss the data and its implications.

• Vision for Acuity: Conclude by articulating your vision for Acuity's product portfolio and how you would approach leading this area to achieve Acuity's strategic objectives.

📝 Enhancement Note: Preparation should focus on demonstrating strategic leadership, deep P&C insurance product knowledge, and a data-driven, collaborative approach. Candidates must be ready to articulate their vision and how they will translate corporate strategy into tangible product portfolio success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Acuity Insurance careers portal.

• Customize Your Resume: Tailor your resume to highlight extensive senior-level experience in Property & Casualty insurance, specifically emphasizing your track record in product strategy, portfolio management, and driving growth and profitability. Use keywords from the job description such as "portfolio performance," "product governance," "strategic planning," and "executive leadership."

• Prepare Your Portfolio: Curate a portfolio that showcases your strategic leadership, including examples of product strategy development, portfolio management frameworks, cross-functional alignment initiatives, and quantifiable business results. Focus on impact and strategic decision-making.

• Practice Interview Responses: Rehearse answers to potential strategy, leadership, and behavioral questions, drawing on specific examples from your experience. Be prepared to articulate your vision for Acuity's product portfolio and how you would approach the challenges of this role.

• Research Acuity Insurance: Thoroughly research Acuity's current market position, product offerings, financial performance, and recent strategic initiatives. Understand their competitive landscape and potential future directions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.