Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Poland

Job Type: PART_TIME

Category: Web Design / Digital Marketing Operations

Date Posted: April 01, 2026

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating high-converting marketing pages and landing experiences, essential for GTM (Go-To-Market) strategies.

• You will be responsible for translating brand assets and rough drafts into polished, on-brand, and web-ready designs, ensuring a seamless user journey.

• A key aspect involves maintaining absolute visual consistency across various digital touchpoints, including interactive web pages, static PDFs, and social media materials.

• The position requires a strong understanding of developer handoff processes and preparing production-ready files for efficient implementation by developers or no-code platforms.

📝 Enhancement Note: While the title is "Freelance Web Designer," the responsibilities and emphasis on GTM strategies, conversion optimization, and developer handoff indicate a role with strong operational alignment in digital marketing and product presentation. The focus on "hybrid AI + human system" suggests an innovative approach to content creation and workflow management.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites, utilizing textual copy, outlines, or existing drafts as foundational materials.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for implementation via developers or no-code tools.

• Prepare and securely package production-ready design files, including organizing Figma frames, exporting assets, and detailing specifications for a smooth handoff process.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media graphics to maintain a unified brand experience.

• Enforce stringent layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends before final delivery.

• Collaborate closely with "Tendem Agents" (AI and human specialists) to integrate domain expertise and critical thinking into design solutions for specialized data scraping workflows.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational execution, emphasizing efficiency, consistency, and readiness for implementation, which are critical in GTM operations.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: 1-2 years of relevant experience in web design, UI design, digital marketing design, or visual communications with a strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above is required for effective communication.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for rapid prototyping and implementation.

• Familiarity with basic HTML/CSS for understanding developer implementation constraints.

• A portfolio showcasing a structured, user-centric, and conversion-minded approach to design.

• Strong eye for clarity, white space, and modern web layout trends.

• Self-directed work ethic with the ability to troubleshoot independently and deliver production-ready assets quickly.

📝 Enhancement Note: The requirement for Figma proficiency and experience with developer handoff directly aligns with operational efficiency in design production. The emphasis on "conversion-driven layouts" and "user-centric design" points to a focus on GTM performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrations of clear visual hierarchy, strong typography, and responsive design principles.

• Examples showcasing the ability to translate brand assets into cohesive web designs.

• Case studies or project examples that highlight a structured, user-centric, and conversion-minded approach to design.

Process Documentation:

• Showcase examples of workflow for translating briefs or rough drafts into polished web designs.

• Include examples of how you ensure visual consistency across different digital assets (web, social, PDF).

• Provide insights into your process for verifying layout quality, responsiveness, and adherence to modern web trends.

• Demonstrate experience with organizing design files (e.g., Figma frames) and specifying design elements for handoff.

📝 Enhancement Note: For a design role with operational implications, the portfolio should not only display aesthetic skills but also demonstrate process efficiency, attention to detail in preparation for implementation, and a focus on measurable outcomes like conversion.

💵 Compensation & Benefits

Salary Range: As a freelance, part-time role based in Poland, compensation is likely to be project-based or hourly. Based on industry standards for freelance web designers with 1-2 years of experience in Poland, an estimated hourly rate could range from 40 PLN to 80 PLN per hour, depending on project complexity, specific skill set, and performance. A full-time equivalent annual salary for a similar junior role in Poland might range from 48,000 PLN to 96,000 PLN.

Benefits:

• Fully Remote Work: Enjoy the flexibility of working from anywhere with a laptop and stable internet connection, eliminating commute time and costs.

• Flexible Schedule: Work on your own schedule, allowing for better work-life integration.

• Performance-Based Bonuses: Opportunities to participate in bonus programs that reward high-quality work and consistent delivery, directly linking your performance to additional compensation.

• Unique Hybrid Environment Experience: Gain practical experience in a novel hybrid system where human expertise and AI agents collaborate, offering a distinctive skill set for the future of work.

• Professional Development: Exposure to innovative AI projects and a growing field, fostering continuous learning and skill enhancement.

Working Hours: This is a part-time role. While specific hours are flexible, the expectation is to deliver production-ready assets efficiently, implying a commitment to meeting project deadlines and potentially dedicating a consistent number of hours per week as agreed upon for specific projects.

📝 Enhancement Note: Salary estimation is based on Poland's general cost of living and junior designer market rates. The "performance-based bonus programs" are a key benefit for freelance roles, directly tying output to additional earnings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI & Specialist Platforms)

Company Size: While specific numbers for Mindrift aren't provided, the "Tendem project" suggests a focused initiative within a larger organization or a dedicated team structure. The focus on connecting specialists with AI projects implies a global, distributed workforce.

Founded: Information not directly available for Mindrift's founding date, but the domain "mindrift.ai" suggests a relatively recent establishment, likely aligned with the growth of AI technologies.

Team Structure:

• Project-Focused: You'll be part of the "Tendem project," collaborating with AI agents and potentially human "Tendem Agents."

• Cross-Functional Collaboration: While primarily a design role, collaboration will extend to developers, project managers, and potentially AI specialists to ensure design integration and functionality.

• Distributed Workforce: Mindrift operates with a global, remote team, emphasizing asynchronous communication and self-management.

Methodology:

• Hybrid AI + Human System: The core methodology involves leveraging AI for repetitive tasks while relying on human specialists for critical thinking, domain expertise, and creative execution.

• Data-Driven Design: The emphasis on "high-converting" and "conversion-driven layouts" suggests that design decisions are informed by performance metrics and user behavior.

• Agile & Iterative: Given the nature of AI projects and freelance work, an agile and iterative approach to design and development is likely employed.

Company Website: https://mindrift.ai/ (Inferred from domain)

📝 Enhancement Note: The company culture appears to be forward-thinking, leveraging advanced technologies and a global talent pool. The "hybrid AI + human system" is a unique selling point that impacts how work is structured and executed.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to junior freelance capacity within the broader operations of digital product development and GTM execution. It provides a foundational experience in translating creative concepts into implementable digital assets.

Reporting Structure: As a freelance contributor to the "Tendem project," you will likely report to a project lead or a design manager overseeing the project's visual output. Direct supervision may be minimal, with a focus on output and adherence to project briefs.

Operations Impact: Your work directly impacts the perceived quality and effectiveness of marketing materials, influencing lead generation, conversion rates, and overall brand perception – all critical operational metrics for GTM success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, and conversion optimization techniques.

• Hybrid System Expertise: Develop unique skills in collaborating with AI tools and human agents within an innovative workflow.

• Portfolio Expansion: Build a robust portfolio showcasing successful marketing pages and landing experiences that drive tangible results.

• Performance-Based Advancement: Consistent high-quality delivery and participation in bonus programs can lead to more frequent and potentially higher-value project assignments.

• Network Building: Connect with a global network of specialists and AI innovators within the Mindrift ecosystem.

📝 Enhancement Note: Growth in this freelance role is tied to performance, skill development, and the ability to adapt to innovative work methodologies. It offers a unique entry point into the evolving landscape of AI-assisted creative operations.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who can work independently from their chosen location.

Office Location(s): The role is open to candidates residing in Poland. This is a strict requirement, likely due to legal, tax, or payment processing considerations.

Workspace Context:

• Independent Workspace: Requires a dedicated home office setup or a quiet, productive environment conducive to focused design work.

• Digital Collaboration Tools: Reliance on digital platforms for communication, file sharing, and project management (e.g., Figma, communication apps).

• Focus on Output: The environment emphasizes self-discipline, time management, and the ability to deliver high-quality work independently.

Work Schedule: Flexible part-time schedule. While specific hours are not dictated, the need for efficient delivery and potential collaboration with "Tendem Agents" implies a need for responsiveness and adherence to project timelines.

📝 Enhancement Note: The "fully remote" and "Poland-based" requirements are critical logistical details. The emphasis on a self-directed work ethic and digital collaboration tools defines the operational context of this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening based on resume, portfolio, and adherence to location requirements.

• Portfolio Showcase: A key part of the interview will involve reviewing your portfolio, focusing on relevant projects (landing pages, marketing sites) and your design process.

• Skills Assessment: Potential for a practical design exercise or a discussion about your Figma proficiency and approach to conversion-driven layouts.

• Cultural Fit / Work Ethic Discussion: Assessment of your self-directed work ethic, ability to troubleshoot independently, and understanding of the hybrid AI + human system.

• English Proficiency Check: Confirmation of upper-intermediate or above English language skills.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 of your strongest projects that specifically showcase landing pages, marketing sites, and conversion-focused designs.

• Highlight Process: For each project, briefly explain your design process, from understanding the brief to final delivery, emphasizing how you achieved clarity, consistency, and conversion.

• Showcase Figma Skills: Include examples demonstrating your use of auto-layout, component systems, and responsive design within Figma.

• Quantify Impact (if possible): If you have data on conversion rates or user engagement from previous designs, include it.

• Prepare for Handoff Discussion: Be ready to discuss how you prepare files for developers, including specs, asset export, and organization.

Challenge Preparation:

• Design Brief Interpretation: Practice interpreting design briefs and quickly outlining a visual strategy.

• Figma Proficiency: Ensure you can navigate Figma efficiently and demonstrate advanced features if asked.

• Conversion Mindset: Think about key elements that contribute to high-converting landing pages (e.g., clear CTAs, benefit-driven copy, social proof).

• Communication: Be prepared to articulate your design decisions clearly and concisely in English.

📝 Enhancement Note: The portfolio is paramount. It needs to demonstrate not just design skill but also an understanding of the operational aspects of design: efficiency, consistency, and impact on business goals (conversions).

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Deep proficiency required for creating scalable, responsive web layouts, auto-layout components, and design systems. This is the core design tool.

• Design Systems: Experience in creating or adhering to design systems for maintaining brand consistency and efficiency.

Analytics & Reporting:

CRM & Automation:

• Understanding of how web pages integrate with CRM and marketing automation platforms (e.g., lead capture forms) is a plus.

• Experience with no-code platforms like Webflow or Framer is preferred for asset implementation and rapid prototyping.

📝 Enhancement Note: The explicit mention of Figma and preferred experience with Webflow/Framer indicates the technical tools critical for this role's operational output.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The freelance and part-time nature, coupled with the "Tendem" project's focus on specialized workflows, implies a high value placed on efficient delivery of production-ready assets.

• Quality & Consistency: Maintaining absolute visual consistency and enforcing layout quality standards are core operational requirements.

• User-Centricity & Conversion Focus: Designs are expected to be user-friendly and optimized for conversion, aligning with GTM objectives.

• Adaptability & Innovation: Working within a hybrid AI + human system requires an adaptable mindset and openness to innovative workflows.

• Self-Direction & Reliability: As a remote freelancer, self-management, troubleshooting independence, and reliable delivery are crucial.

Collaboration Style:

• Asynchronous Communication: Primarily digital and likely asynchronous, requiring clear documentation and proactive communication.

• Cross-Functional Input: Collaboration will involve receiving briefs and feedback from project managers, developers, and potentially AI specialists.

• Feedback Integration: Ability to take feedback on designs and iterate effectively to meet project requirements.

📝 Enhancement Note: The values emphasize a blend of creative execution and operational discipline, essential for a remote freelance role contributing to a tech-driven project.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering production-ready assets quickly while maintaining high visual standards and brand consistency.

• Interpreting Briefs: Translating potentially abstract briefs or rough drafts into concrete, effective web designs.

• Cross-Platform Consistency: Ensuring seamless visual alignment across web, social, and other digital touchpoints.

• Working with AI/Hybrid Systems: Adapting to and effectively collaborating within a workflow that integrates AI agents.

• Remote Self-Management: Maintaining productivity, motivation, and clear communication in a fully remote, part-time freelance capacity.

Learning & Development Opportunities:

• Advanced Figma Techniques: Opportunity to master advanced features like complex auto-layout, component libraries, and design system implementation.

• Conversion Rate Optimization (CRO) Principles: Gaining practical experience in applying design principles that directly impact conversion rates.

• AI-Human Collaboration Models: Developing expertise in novel work structures that combine human creativity with AI capabilities.

• No-Code Implementation Insights: Understanding the practicalities of implementing designs using platforms like Webflow or Framer.

• Portfolio Building: Accumulating a strong portfolio of successful, results-driven marketing design projects.

📝 Enhancement Note: The challenges are typical for creative operations roles that require both efficiency and high-quality output, with added complexity from the AI integration aspect. Growth is tied to mastering these challenges and leveraging new work models.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief." (Focus on structure, user flow, CTAs, and conversion elements.)

• "How do you ensure visual consistency across different digital platforms like web pages, social media graphics, and PDFs?" (Highlight your methods for brand asset translation and style guide adherence.)

• "Walk us through a project where you had to prepare design files for developer handoff. What tools and specifications did you use?" (Demonstrate understanding of developer needs and asset preparation.)

Company & Culture Questions:

• "What interests you about working with a hybrid AI + human system like the Tendem project?" (Show enthusiasm for innovation and new work models.)

• "How do you manage your time and stay productive in a fully remote, part-time freelance role?" (Highlight your self-discipline and organizational skills.)

Portfolio Presentation Strategy:

• Project Selection: Choose 3-5 projects that best represent your ability to create conversion-driven landing pages and marketing sites.

• Narrative Arc: For each project, tell a story: the challenge, your approach (process and tools), the solution (design execution), and the outcome (impact, if measurable).

• Figma Showcase: Be ready to briefly demonstrate key Figma features used in your projects, such as auto-layout, components, or responsive variants.

• Handoff Demonstration: Clearly explain how you organized and spec'd out your designs for developers or no-code tools.

• Concise & Clear: Present your portfolio clearly and concisely, focusing on the most impactful aspects relevant to the role.

📝 Enhancement Note: Interview preparation should strongly emphasize the practical, operational aspects of design: efficiency, clarity, consistency, and impact on conversion, in addition to creative skill.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the Workable link provided.

• Portfolio Customization: Ensure your submitted portfolio prominently features landing pages, marketing sites, and examples of conversion-driven design. Tailor your selection to showcase Figma proficiency and developer handoff preparation.

• Resume Optimization: Highlight