Freelance Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Freelance Marketing Designer (m/f/d)
Company: Sonova Group
Location: Germany
Job Type: CONTRACTOR
Category: Marketing Operations / Creative Operations
Date Posted: 2025-08-07T13:44:15.678
Experience Level: Mid-Senior Level (4+ years)
Remote Status: Fully Remote

🚀 Role Summary

• Focus on designing and delivering high-performing, conversion-optimized landing pages that align with marketing campaign objectives.
• Spearhead the conceptualization and prototyping of new digital assets and page features, leveraging advanced UI/UX design principles.
• Drive efficiency and consistency in marketing efforts by creating, maintaining, and localizing ad templates across multiple international markets (10 geos).
• Produce compelling ad creatives, including static images and videos, for key digital advertising platforms such as Meta, Google, and Native advertising.

📝 Enhancement Note: This role is specifically for a freelance marketing designer, emphasizing a strong focus on performance marketing assets and landing page optimization. The requirement for German fluency is critical, indicating a significant portion of the work will involve the German market or require communication with German-speaking teams/stakeholders. The 10 hours/week commitment suggests a supportive, project-based role rather than a full-time engagement.

📈 Primary Responsibilities

• Design and deliver conversion-optimized landing pages, ensuring alignment with campaign goals and user engagement strategies.
• Support the conceptualization and prototyping of new pages and features, utilizing design tools like Figma to visualize user flows and interface designs.
• Create, maintain, and localize ad templates across 10 different geographic markets to ensure brand consistency and operational efficiency.
• Collaborate closely with marketing, content, and product teams, as well as copywriters and developers, to align visual elements with strategic campaign objectives.
• Produce a variety of ad creatives, including static images and video content, for prominent advertising platforms such as Meta, YouTube, Google Ads, and Native advertising channels.
• Contribute to the overall visual direction and brand aesthetic of marketing assets across diverse international markets, ensuring a cohesive brand experience.
• Manage personal workload independently, demonstrating clear communication, meticulous attention to detail, and reliable delivery within a remote freelance setup.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking (conceptualization, visual direction) and execution-focused tasks (ad creation, template localization). The emphasis on "conversion-optimized" implies a need for understanding performance metrics and user behavior, common in Revenue Operations and Marketing Operations contexts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Design, UX/UI Design, Marketing, or a related field is strongly implied by the nature of the work and required experience.

Experience: A minimum of 4+ years of experience in digital/UX design, with a demonstrable focus on marketing or performance-driven projects, is required. Experience in a remote freelance capacity is also a key requirement.

Required Skills:

• Fluency in German: Native or near-native proficiency is essential for effective communication and localized design.
• English Fluency: Professional proficiency in English for general communication and collaboration.
• Landing Page Design: Proven ability to design high-conversion landing pages.
• Ad Creation: Expertise in creating effective ad creatives (images and videos) for digital platforms.
• Figma: Excellent knowledge and practical application of Figma for UI/UX design and prototyping.
• Adobe Creative Suite: Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, After Effects) or similar design software.
• UI/UX Best Practices: Solid understanding of user interface and user experience design principles.
• Conversion Rate Optimization (CRO): Knowledge of CRO strategies to improve landing page performance.
• Responsive Design: Ability to design for various screen sizes and devices.
• Collaboration: Strong collaboration skills to work effectively with cross-functional teams.
• Attention to Detail: Meticulous attention to detail in all design outputs.
• Time Management: Ability to manage personal time effectively and meet deadlines in a remote environment.

Preferred Skills:

• Experience with video editing software for ad creative production.
• Familiarity with A/B testing principles for landing page optimization.
• Understanding of user behavior analysis and data interpretation for design improvements.
• Experience in localizing marketing assets for multiple international markets.

📝 Enhancement Note: The emphasis on German fluency and experience with specific design tools like Figma and Adobe Creative Suite are critical qualifications. The mention of CRO and user behavior understanding suggests that candidates with a performance marketing mindset will be highly valued, aligning with revenue operations principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio showcasing a minimum of 4 years of digital design work, with a significant emphasis on:
  • Landing Page Design: Demonstrate success in creating visually appealing and high-converting landing pages. Include examples that highlight user flow, layout strategy, and call-to-action effectiveness.
  • Ad Creation: Present a range of ad creatives (static images, animated graphics, short videos) produced for various digital advertising platforms (Meta, Google, etc.), illustrating creativity and platform-specific best practices.
  • UI/UX Case Studies: Include examples that detail the design process, problem-solving approach, and the impact of design decisions on user experience and conversion rates.
  • Localization Examples: If possible, showcase examples of localized marketing assets to demonstrate an understanding of cultural nuances and market-specific design adaptations.

Process Documentation:

• While formal process documentation might not be required for a freelance role, the ability to articulate your design process and workflow is crucial. Be prepared to discuss:
  • Your approach to conceptualizing and prototyping new designs.
  • Your methods for collaborating with marketing and development teams.
  • How you ensure brand consistency and localization across different markets.
  • Your workflow for creating and iterating on ad creatives.
  • How you incorporate feedback and user data into your design iterations.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to clearly demonstrate proficiency in landing page design, ad creative production, and the use of specified design tools. The ability to articulate the design process and show an understanding of conversion optimization will be highly valued.

💵 Compensation & Benefits

Salary Range: As this is a freelance contract role with an estimated 10 hours per week commitment, compensation will likely be project-based or an hourly rate. Based on industry standards for freelance marketing designers with 4+ years of experience, specializing in UI/UX and conversion optimization, and requiring German fluency, an estimated hourly rate in Germany could range from €40 to €60 per hour. This can vary based on the specific complexity of projects, the designer's portfolio, and negotiation.

Benefits:

• Flexible Working Hours: As a freelance contractor, you will have significant flexibility to manage your schedule around the 10 hours/week commitment.
• Remote Work: The role is fully remote, allowing you to work from any location within Germany.
• Project Variety: Opportunity to work on diverse marketing campaigns and assets for an international organization.
• Direct Collaboration: Engage directly with marketing, content, and product teams, gaining exposure to different facets of digital marketing strategy.

Working Hours: The role is advertised as requiring approximately 10 hours per week on an ad-hoc basis. This allows for flexibility and supplementary work.

📝 Enhancement Note: Salary estimation is based on general freelance rates in Germany for experienced digital designers. The specific rate will depend on the candidate's portfolio and negotiation. The primary "benefits" are flexibility and remote work, typical for contract positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sonova Group operates within the medical technology sector, specifically focusing on hearing care solutions. This context means designs will need to be professional, informative, and potentially sensitive to user needs in healthcare. Company Size: Sonova Group is a large, global enterprise. This implies a structured environment with established marketing processes and brand guidelines, but also potential for significant impact and visibility. Founded: Founded in 1947, Sonova has a long history and extensive experience in the hearing aid industry, reflecting stability and a deep understanding of its market.

Team Structure:

• You will likely collaborate with a marketing team that includes specialists in digital marketing, content creation, and product marketing.
• There will be direct interaction with copywriters to ensure messaging aligns with visuals.
• Close coordination with developers to ensure the seamless implementation of landing pages and digital assets is expected.
• The role reports indirectly to a marketing lead or project manager responsible for campaign execution.

Methodology:

• Data-Driven Design: Expect marketing efforts to be guided by data, with a focus on conversion rates, user engagement, and campaign performance. Designs should facilitate this data collection and analysis.
• Agile Marketing Support: The freelance nature and ad-hoc hours suggest support for agile marketing initiatives, requiring quick turnaround times and adaptability.
• Brand Consistency: A strong emphasis will be placed on adhering to Sonova's brand guidelines across all visual assets and landing pages.

Company Website: https://sonova.com/

📝 Enhancement Note: The medical technology sector and the company's established history suggest a need for professional, reliable, and data-informed design work. Understanding Sonova's brand and its mission in hearing care will be beneficial for creating resonant marketing assets.

📈 Career & Growth Analysis

Operations Career Level: This freelance role is positioned at a Mid-Senior level, requiring significant independent contribution and specialized skills in digital design and marketing asset creation. It's an opportunity to apply existing expertise in a project-based capacity. Reporting Structure: As a freelancer, you will report to project managers or marketing leads who assign tasks and provide feedback. Collaboration will be with various teams (Marketing, Content, Product) on a project-by-project basis. Operations Impact: Your work directly influences marketing campaign effectiveness, conversion rates, and the visual representation of Sonova's brand across digital channels. Success in this role contributes to lead generation and customer acquisition efforts, key components of revenue operations.

Growth Opportunities:

• Skill Enhancement: Opportunity to refine skills in conversion-optimized landing page design and ad creative production for a global brand in the med-tech industry.
• Portfolio Expansion: Add significant international marketing design experience to your portfolio, showcasing work for a reputable company.
• Network Building: Develop professional relationships with marketing and product teams within a large, global organization.
• Specialization: Deepen expertise in performance marketing design and UI/UX for lead generation initiatives.

📝 Enhancement Note: While a freelance role offers less traditional "career progression" within a company, it provides significant opportunities for skill development, portfolio enhancement, and exposure to international marketing strategies, which are valuable for career growth in the operations and creative fields.

🌐 Work Environment

Office Type: This is a fully remote freelance position, meaning there is no physical office requirement. You will work from your own chosen remote workspace. Office Location(s): While Sonova Group has global offices, this role is remote within Germany.

Workspace Context:

• Independent Work: You will be expected to manage your own workspace and ensure you have the necessary tools and a conducive environment for creative work and reliable communication.
• Digital Collaboration Tools: You will utilize digital platforms for project management, communication, and file sharing, necessitating proficiency with such tools.
• Cross-functional Interaction: While remote, you will actively engage with various team members through virtual meetings and collaborative design platforms.

Work Schedule: The role requires approximately 10 hours per week on an ad-hoc basis. This offers substantial flexibility to integrate the work with other commitments, provided deadlines are met.

📝 Enhancement Note: The remote and freelance nature emphasizes self-discipline, effective digital communication, and the ability to work autonomously while remaining connected to project teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an initial review of your application, focusing on your resume and portfolio.
• Portfolio Review: A critical step where your submitted portfolio will be thoroughly assessed against the requirements for landing page design, ad creation, and UI/UX.
• Skills Assessment/Interview: You may have an interview with a marketing manager or team lead to discuss your experience, design process, approach to conversion optimization, and German language proficiency. This may include a discussion about your portfolio pieces.
• Potential Design Exercise: Depending on the hiring team's process, a small, paid design exercise might be requested to evaluate your skills in a practical context.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant projects that clearly demonstrate your landing page design, ad creation, and UI/UX skills. Prioritize work with a clear performance or conversion focus.
• Showcase Process: For key projects, briefly explain the brief, your design process, the challenges faced, and the outcomes achieved (e.g., improved conversion rates, engagement metrics). Use case study format.
• Highlight Tool Proficiency: Ensure your portfolio implicitly or explicitly shows your command of Figma and Adobe Creative Suite.
• German Content: If you have German-language projects, showcase them to emphasize your localization and language skills.
• Organize Clearly: Ensure your portfolio is easy to navigate and presents your work professionally. A link to an online portfolio (e.g., Behance, personal website) is usually preferred.

Challenge Preparation:

• Be Ready to Discuss: Prepare to articulate your design philosophy, your approach to user-centered design, and how you measure the success of your designs.
• CRO Knowledge: Be ready to discuss principles of conversion rate optimization and how your designs aim to improve performance.
• Platform Understanding: Be familiar with the requirements and best practices for creating assets for platforms like Meta Ads and Google Ads.
• Communication Practice: Practice explaining your design decisions concisely and clearly, especially regarding how they support marketing objectives.

📝 Enhancement Note: The portfolio is paramount. Candidates should meticulously prepare it, ensuring it directly addresses the responsibilities and qualifications outlined in the job description, with a strong emphasis on conversion-focused design and ad creation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for conceptualization, prototyping, UI/UX design, and potentially collaboration. Proficiency is a key requirement.
• Adobe Creative Suite: Expected for creating and refining visual assets, including images and videos. Specific applications like Photoshop, Illustrator, and potentially After Effects will be utilized.

Analytics & Reporting:

• While not explicitly required for the designer, understanding how design impacts analytics is beneficial. Familiarity with tools used for tracking landing page performance (e.g., Google Analytics, Hotjar) and ad platform analytics (Meta Ads Manager, Google Ads) would be advantageous.

CRM & Automation:

• No direct CRM or automation tool requirements are specified for this design role, but understanding how landing pages integrate with marketing automation platforms or CRMs (like Salesforce, HubSpot) can provide context for the design work.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Understanding the purpose and context of the assets being created (e.g., their role in lead generation funnels) will make the candidate more valuable.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong drive to create designs that achieve measurable results, particularly in terms of conversions and engagement.
• Collaborative Spirit: Willingness to work closely with diverse teams, share ideas, and integrate feedback constructively.
• Detail-Focused: Commitment to high-quality, error-free work that upholds brand standards and professionalism.
• Adaptability: Ability to adjust designs and workflows based on campaign needs, feedback, and evolving market trends.
• Efficiency: A focus on creating streamlined assets and processes, such as localized templates, to improve marketing operational efficiency.

Collaboration Style:

• Proactive Communication: Regularly update stakeholders on progress, potential issues, and design decisions.
• Feedback Integration: Openness to constructive criticism and the ability to iterate on designs based on team input.
• Cross-functional Partnership: Work as a partner with marketers, copywriters, and developers, understanding their needs and contributing to shared goals.
• Knowledge Sharing: Willingness to share design insights and best practices to benefit the broader team.

📝 Enhancement Note: The company culture likely values a blend of creative excellence and data-driven results. A freelancer who can effectively collaborate remotely and demonstrate a commitment to quality and efficiency will integrate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also function effectively to drive conversions, requiring a blend of artistic skill and analytical thinking.
• Localization Complexity: Adapting designs and messaging for 10 different geographic markets can be complex, requiring cultural sensitivity and attention to detail.
• Remote Collaboration: Maintaining seamless communication and collaboration with distributed teams without face-to-face interaction can be challenging.
• Adherence to Brand Guidelines: Consistently applying Sonova's brand guidelines across diverse asset types and markets while still allowing for creative expression.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in conversion-focused landing page design and performance ad creative production.
• International Marketing Exposure: Gain experience working with marketing strategies and localization needs for multiple global markets.
• Industry Insight: Learn about the hearing care industry and the specific marketing challenges and opportunities within medical technology.
• Remote Work Best Practices: Enhance skills in effective remote collaboration, project management, and self-discipline.

📝 Enhancement Note: Overcoming the challenge of balancing aesthetic appeal with conversion optimization is key. The opportunity lies in building a robust portfolio with international, performance-driven design work.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page aimed at maximizing conversions. What key elements do you focus on?"
  • Preparation: Be ready to walk through your design process, from understanding the brief to user research, wireframing, visual design, and testing. Emphasize elements like clear CTAs, compelling copy placement, user flow, and visual hierarchy.
• "How do you approach creating ad creatives that stand out on platforms like Meta or Google?"
  • Preparation: Discuss your understanding of platform algorithms, audience targeting, and best practices for visual storytelling and concise messaging in ad formats.
• "Can you share an example from your portfolio where you had to localize marketing assets for a specific market? What were the considerations?"
  • Preparation: Select a project where you adapted designs for cultural nuances, language, or regional preferences. Highlight your research and decision-making process.
• "How do you ensure your designs align with broader marketing campaign goals and brand guidelines?"
  • Preparation: Explain your methods for understanding campaign objectives, collaborating with stakeholders, and interpreting brand guidelines.
• "Describe a time you received critical feedback on a design. How did you handle it, and what was the outcome?"
  • Preparation: Prepare a STAR method (Situation, Task, Action, Result) answer that demonstrates your ability to accept feedback and iterate professionally.

Company & Culture Questions:

• "What interests you about Sonova Group and the medical technology industry?"
  • Preparation: Research Sonova's mission, products, and recent news. Connect your design skills to their goal of improving lives through hearing solutions.
• "How do you manage your time and stay organized when working remotely on multiple projects?"
  • Preparation: Discuss your personal productivity systems, tools, and strategies for managing workload and deadlines independently.
• "What is your experience working with marketing teams and understanding their objectives?"
  • Preparation: Highlight past collaborations and demonstrate your ability to translate marketing needs into effective visual solutions.

Portfolio Presentation Strategy:

• Storytelling: For each project presented, tell a story that outlines the problem, your solution (design process), and the impact (results).
• Focus on Conversion: Explicitly point out how your design choices aim to improve conversion rates or user engagement.
• Tool Showcase: Briefly mention the tools used (Figma, Adobe Suite) within the context of your projects.
• Conciseness: Be prepared to present your most impactful projects efficiently, respecting the interviewer's time.
• German Language: If presenting German-language work, be ready to explain the context and localization.

📝 Enhancement Note: Candidates should prepare to discuss their design process, conversion optimization strategies, and specific examples from their portfolio that demonstrate proficiency in landing page and ad creative design, especially those showing localization experience.

📌 Application Steps

To apply for this freelance Marketing Designer position:

• Submit your application through the provided link on join.com, ensuring your resume and a link to your online portfolio are included.
• Portfolio Customization: Tailor your portfolio presentation to highlight your strongest landing page designs, ad creatives, and UI/UX case studies, emphasizing conversion optimization and any localization experience.
• Resume Optimization: Ensure your resume clearly states your 4+ years of experience in digital/UX design, your proficiency in Figma and Adobe Creative Suite, and explicitly mentions your German and English fluency. Highlight any past freelance experience.
• Interview Preparation: Practice articulating your design process, your understanding of conversion rate optimization, and your ability to collaborate effectively in a remote setting. Prepare specific examples from your portfolio to discuss during the interview.
• Company Research: Familiarize yourself with Sonova Group's mission, products, and brand identity to better understand their marketing context and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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