Freelance Graphic Designer for English-Speaking Markets

📍 Job Overview

Job Title: Freelance Graphic Designer – Banners & Visual Communication
Company: Netenders Holding
Location: Spain (Remote)
Job Type: Contract/Freelance
Category: Marketing Operations / Creative Operations
Date Posted: November 12, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on enhancing the visual presence of e-commerce websites across key English-speaking markets, requiring expertise in digital design and cross-cultural adaptation.
• The core function involves modernizing web banners, promotional visuals, and advertising assets to align with market-specific aesthetics and brand guidelines, ensuring a cohesive and impactful customer journey.
• Collaboration with marketing teams is crucial for synchronizing on-site visuals with performance marketing campaigns (SEA/Social Ads) to maximize engagement and conversion rates.
• The position demands a blend of creative execution, technical proficiency in design software, and a strategic understanding of visual communication tailored for diverse consumer bases.

📝 Enhancement Note: While the title is "Freelance Graphic Designer," the responsibilities and collaboration with marketing teams for SEA/Social Ads campaigns indicate a strong leaning towards "Marketing Operations" or "Creative Operations" within a broader GTM (Go-To-Market) context. The focus on e-commerce and visual restyling for specific markets suggests a strategic role in optimizing the customer experience and driving performance through design.

📈 Primary Responsibilities

• Design, develop, and adapt a variety of digital assets, including web banners, promotional visuals, social media graphics, and newsletter imagery, to support e-commerce initiatives.
• Perform localized design adaptations for specific English-speaking markets (UK, US, Canada, Australia), ensuring visual and cultural relevance while maintaining overarching brand consistency.
• Contribute to the comprehensive restyling of brand communication, including the refinement of tone, color palette, typography, and overall visual atmosphere across digital touchpoints.
• Collaborate closely with the marketing department to ensure seamless integration of on-site visual content with the strategic direction and creative requirements of Search Engine Advertising (SEA) and Social Ads campaigns.
• Maintain brand coherence and visual integrity across all assigned projects, ensuring that designs effectively communicate value propositions and align with marketing objectives.

📝 Enhancement Note: The responsibilities highlight a project-based engagement with a clear objective of visual restyling and market localization. This implies a need for efficient workflow management and clear communication channels to ensure timely delivery of assets that directly support marketing campaigns and sales enablement.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, but a portfolio showcasing relevant design education or equivalent practical experience is expected.

Experience: Proven experience in digital or e-commerce graphic design, with a demonstrated ability to adapt visuals for different markets.

Required Skills:

• Strong proficiency in digital design principles and best practices for e-commerce environments.
• Demonstrated experience in designing web banners, promotional visuals, and advertising assets.
• In-depth understanding of visual and cultural standards relevant to the UK, US, Canada, and Australian markets.
• Advanced proficiency in industry-standard design software such as Figma, Adobe Photoshop, and Adobe Illustrator.
• A creative mindset with exceptional attention to detail and a keen eye for brand coherence and visual appeal.
• Professional-level English language proficiency, both written and verbal, for effective communication and localization.

Preferred Skills:

• Experience with A/B testing of visual assets to optimize performance.
• Familiarity with user experience (UX) principles as they apply to visual design.
• Knowledge of current digital marketing trends and their impact on visual communication.
• Experience in collaborating with remote teams and managing feedback loops effectively.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

📝 Enhancement Note: The emphasis on specific English-speaking markets and proficiency in Figma, Photoshop, and Illustrator suggests that candidates with a strong portfolio demonstrating successful localization projects and a clear understanding of e-commerce visual merchandising will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design work, with a specific emphasis on web banners, promotional visuals, and e-commerce assets.
• Case studies or examples that clearly demonstrate successful localization of designs for different cultural contexts or markets.
• Visual examples of how brand communication (tone, color, typography) has been adapted or refreshed through design interventions.
• Examples of collaboration with marketing teams or integration of visuals with advertising campaigns.

Process Documentation:

• While formal process documentation is not explicitly required for a freelance role, the ability to articulate one's design process, from brief interpretation to final delivery, is crucial.
• Candidates should be prepared to discuss their workflow for managing feedback, incorporating revisions, and ensuring brand consistency across multiple deliverables.
• Understanding of asset management principles for efficient storage and retrieval of design files.

📝 Enhancement Note: For a freelance graphic designer role focused on e-commerce visuals, the portfolio serves as the primary "process and systems" demonstration. It needs to visually communicate the candidate's ability to execute on the core responsibilities, especially market adaptation and brand coherence, which are critical for operations success in visually driven campaigns.

💵 Compensation & Benefits

Salary Range: As a freelance position, compensation will likely be project-based or an hourly rate. Based on industry standards for experienced freelance graphic designers in Spain with expertise in digital and e-commerce design for international markets, an estimated hourly rate could range from €30 to €60, or project fees negotiated based on scope.

Benefits:

• Remote work flexibility, allowing for work from any location.
• Freelance basis, offering autonomy and project-based engagement.
• Potential for ongoing collaboration on future projects, providing sustained work opportunities.
• Opportunity to work with a growing e-commerce company and contribute to its international market presence.

Working Hours: This is a freelance role, so working hours are flexible and project-dependent. However, successful candidates will need to be available for communication during standard business hours relevant to Spain (CET) and potentially collaborate with teams in other time zones, aligning with the needs of English-speaking markets.

📝 Enhancement Note: The salary is an estimate based on typical freelance rates for graphic designers in Spain with the specified skills and international market focus. Actual compensation will depend on the project scope, the designer's experience, and negotiation. The "Short-Term Project with Potential for Ongoing Collaboration" indicates a potential transition to a more stable, but still freelance, arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology. Netenders Holding operates in the digital commerce space, focusing on e-commerce websites and online market presence.

Company Size: The provided information does not specify company size, but the use of a Teamtailor platform for recruitment suggests a structured organization, likely a small to medium-sized enterprise (SME) or a growing startup.

Founded: The founding date is not provided. The company's focus on modernizing visuals for international markets suggests a dynamic, forward-looking organization.

Team Structure:

• The graphic designer will likely report to a Marketing Manager or a Creative Lead, working closely with the marketing team.
• Collaboration will extend to individuals responsible for SEA and Social Ads campaigns, requiring clear communication and alignment on visual assets.
• As a freelance role, direct team integration might be less intensive, with a focus on clear project briefs and feedback loops.

Methodology:

• The company emphasizes a data-informed approach to visual communication, aiming to "modernize banners and visuals" to improve market reception and performance.
• A collaborative methodology is expected, with close interaction between design and marketing functions to ensure visual assets support campaign objectives.
• Localization and adaptation are key, suggesting a process that respects cultural nuances while maintaining core brand identity.

Company Website: https://netendersholding.teamtailor.com and potentially www.netenders.com for operational context.

📝 Enhancement Note: The company's focus on international e-commerce and visual restyling suggests a culture that values adaptability, market responsiveness, and a data-driven approach to customer engagement through design.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Freelance Designer. This role is positioned for an individual with 2-5 years of relevant experience who can independently deliver high-quality design work. It is a project-based engagement rather than a traditional employee path.

Reporting Structure: The freelance designer will report to a designated point of contact within the marketing or creative department, likely a Marketing Manager or Team Lead, for project briefs, feedback, and approvals.

Operations Impact: The designer's work directly impacts the company's ability to effectively communicate its brand message and product offerings in key international markets. High-quality, localized visuals are critical for customer acquisition, engagement, and conversion rates in e-commerce. This role contributes to the operational efficiency of marketing campaigns by providing timely and relevant creative assets.

Growth Opportunities:

• Skill Deepening: Opportunity to refine expertise in digital banner design, e-commerce visuals, and international market adaptation.
• Portfolio Expansion: Building a portfolio with successful international e-commerce projects for prominent English-speaking markets.
• Client Relationship: Potential for sustained collaboration and building a strong, ongoing freelance relationship with Netenders Holding, leading to more consistent work.
• Industry Exposure: Gaining experience in the fast-paced e-commerce sector and understanding its unique design demands.

📝 Enhancement Note: For a freelance role, "growth" is often measured by the expansion of one's client base, the complexity of projects undertaken, and the development of specialized skills that command higher rates. This role offers a good stepping stone for designers looking to specialize in e-commerce and international market adaptation.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals working from their own home office or co-working space.

Office Location(s): The company is based in Spain, but the role is remote and open to candidates who can legally work there. The target markets for visual adaptation are the UK, US, Canada, and Australia.

Workspace Context:

• Candidates are expected to have a reliable internet connection and a suitable home office setup conducive to creative work and remote collaboration.
• Access to design software (Figma, Photoshop, Illustrator) will be the responsibility of the freelancer, though specific file formats or requirements may be provided by Netenders.
• Communication will primarily occur through digital channels, such as email, project management tools, and video conferencing.

Work Schedule: Flexible, project-driven. While there are no fixed office hours, availability for communication and timely delivery of work during agreed-upon project timelines is essential. Coordination with the marketing team may require occasional availability during their core working hours.

📝 Enhancement Note: The fully remote nature and freelance contract emphasize the need for strong self-discipline, time management, and proactive communication from the designer to ensure seamless integration with the company's operations and marketing efforts.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the Netenders Holding Teamtailor portal.
• Portfolio Review: Initial screening will focus on the quality and relevance of the candidate's portfolio, particularly for e-commerce and international market adaptation.
• Initial Interview: A brief video call to discuss experience, availability, and initial fit for the project. This may involve a discussion about the candidate's approach to localization and brand adaptation.
• Skills/Project Assessment: Potentially a small, paid test project or a more in-depth discussion about a specific case study from the portfolio that demonstrates the required skills and process.
• Final Decision: Based on portfolio, interview, and any assessment.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the job description – e.g., web banners, e-commerce visuals, and any examples of market localization.
• Tell a Story: For key projects, briefly explain the brief, your creative process, the tools used, the challenges overcome, and the results or impact of your design.
• Highlight Localization: If you have specific examples of adapting designs for different countries or cultures, make them prominent.
• Showcase Brand Coherence: Demonstrate your ability to maintain brand identity while adapting visuals.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate online.

Challenge Preparation:

• Be prepared to discuss your approach to understanding market-specific visual preferences and cultural nuances.
• Think about how you would balance brand consistency with local adaptation.
• Review common visual trends in e-commerce for the UK, US, Canada, and Australia.
• Be ready to articulate your process for creating effective web banners and promotional visuals that drive engagement.

📝 Enhancement Note: The emphasis on a portfolio review for a freelance role means that candidates should meticulously tailor their application materials to showcase direct relevance to the job requirements, especially the localization aspect for specific English-speaking markets.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected for collaborative design, prototyping, and asset creation.
• Adobe Photoshop: Essential for raster image editing, manipulation, and banner creation.
• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable visual elements.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how visual assets perform is beneficial. Familiarity with tools that might track banner performance or engagement metrics is a plus.

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, as it is focused on creative asset production rather than operational workflow automation. However, understanding how assets are used within marketing automation platforms could be advantageous.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is non-negotiable for this role. The ability to export assets in various formats suitable for web, social media, and email campaigns is also a key technical requirement.

👥 Team Culture & Values

Operations Values:

• Adaptability & Localization: A strong value placed on understanding and adapting to different market needs and cultural contexts.
• Brand Coherence: Maintaining a consistent brand identity while allowing for market-specific nuances.
• Efficiency & Speed: As a freelance role, delivering high-quality work within agreed timelines is paramount.
• Collaboration & Communication: Open communication and responsiveness are key for effective remote teamwork.
• Creativity & Innovation: A drive to modernize visuals and find compelling ways to communicate with target audiences.

Collaboration Style:

• Remote and asynchronous communication is likely the norm, with clear briefs and feedback mechanisms.
• Expect a collaborative approach where designers work closely with marketing to ensure visuals align with campaign strategies.
• Feedback will be provided to refine designs, requiring an open mind and a willingness to iterate.

📝 Enhancement Note: The company values a designer who can be a proactive partner, not just an order-taker. They seek someone who understands the strategic impact of their visuals on market performance and can contribute creatively to the brand's international presence.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Nuance Interpretation: Accurately capturing the subtle visual and cultural differences between the UK, US, Canada, and Australia requires deep understanding and research.
• Balancing Brand Consistency with Localization: Finding the sweet spot where brand identity remains intact while designs feel native to each market can be challenging.
• Managing Feedback from Multiple Stakeholders: Effectively incorporating feedback from different team members or market representatives while maintaining design integrity.
• Agile Project Demands: Adapting quickly to evolving campaign needs and delivering assets under potential time constraints.

Learning & Development Opportunities:

• Specialized E-commerce Design: Deepen expertise in designing for conversion-focused e-commerce platforms.
• International Market Design: Gain practical, hands-on experience in adapting creative for diverse global audiences.
• Remote Collaboration Skills: Enhance ability to work effectively in a distributed, freelance environment.
• Portfolio Enhancement: Build a strong portfolio of successful international e-commerce projects.

📝 Enhancement Note: This role offers a practical challenge in applying design skills to real-world international marketing operations, providing valuable experience for career growth in global creative roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a design for a specific cultural market. What was your process and what was the outcome?" (Focus on your localization strategy and results.)
• "How do you ensure brand consistency across different visual assets and markets, especially when adapting to local preferences?" (Highlight your understanding of brand guidelines and creative problem-solving.)
• "What is your process for creating web banners that are both visually appealing and effective for driving clicks or conversions?" (Emphasize your design process, from brief to execution, and your understanding of performance metrics.)

Company & Culture Questions:

• "What interests you about working with Netenders Holding and our target English-speaking markets?" (Show research into the company and its markets.)
• "How do you typically collaborate with marketing teams on visual assets for advertising campaigns?" (Discuss your approach to communication, feedback, and alignment.)
• "How do you stay updated on visual trends in e-commerce and digital advertising for different regions?" (Demonstrate your proactive learning and industry awareness.)

Portfolio Presentation Strategy:

• Highlight Relevant Projects: Focus on e-commerce banners, promotional visuals, and any work demonstrating international adaptation.
• Explain Your Process: For each selected project, walk through your understanding of the brief, your design thinking, execution, and any challenges or solutions.
• Quantify Impact (if possible): If you have data on how your designs performed (e.g., improved click-through rates, engagement), present it clearly.
• Address Localization Clearly: For any international projects, explicitly discuss the cultural considerations and adaptations you made.
• Be Ready for Technical Questions: Discuss your proficiency with Figma, Photoshop, and Illustrator, and your workflow for exporting assets.

📝 Enhancement Note: Interviews for freelance roles often hinge heavily on the portfolio. Be prepared to discuss your work in detail, demonstrating not just creative skill but also an understanding of business objectives and operational needs like market adaptation and campaign support.

📌 Application Steps

To apply for this freelance graphic designer position:

• Submit your application through the Netenders Holding Teamtailor portal.
• Curate Your Portfolio: meticulously select and organize your best design samples, prioritizing those that showcase web banners, e-commerce visuals, and any experience with international market adaptation. Ensure it's easily accessible online.
• Tailor Your Resume: highlight your proficiency in Figma, Photoshop, and Illustrator, along with specific experience in digital design for e-commerce and international markets. Quantify achievements where possible.
• Prepare Your Pitch: Be ready to articulate your design process, your understanding of visual communication for different cultures, and how you can contribute to Netenders' goals. Practice discussing your portfolio projects concisely.
• Research the Markets: Familiarize yourself with current visual trends and cultural nuances in the UK, US, Canada, and Australia e-commerce landscapes.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding compensation, project scope, and specific expectations, should be verified directly with Netenders Holding before making application decisions.