Freelance Graphic Designer for Adventure & Van Life Brand

📍 Job Overview

Job Title: Freelance Graphic Designer for Adventure & Van Life Brand
Company: Living in a Bubble
Location: Indonesia
Job Type: Part-Time
Category: Creative & Media / Art & Design / Marketing
Date Posted: October 08, 2025
Experience Level: 2-5 Years
Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating compelling visual assets for a lifestyle brand catering to the adventure and van life community, emphasizing brand storytelling and customer engagement.
• Responsibilities include designing digital ads, e-commerce website graphics, and product-related materials to enhance user experience and drive sales.
• The position requires a strong understanding of branding, digital design principles, and proficiency in the Adobe Creative Suite for creating high-quality, on-brand visuals.
• This is an ongoing, long-term freelance collaboration with an estimated 10-15 hours per week, offering growth opportunities as the brand expands.

📝 Enhancement Note: The role is specifically for a freelance Graphic Designer, implying a contractual, project-based engagement rather than a permanent employee status. The focus on "adventure & van life" and "lifestyle brand" indicates a need for a designer who can capture a specific aesthetic and resonate with an outdoorsy, travel-oriented audience.

📈 Primary Responsibilities

• Design visually engaging digital assets for online advertising campaigns, particularly for Meta (Facebook/Instagram) platforms, ensuring adherence to paid media best practices for static and video formats.
• Develop and update a wide range of graphics for the e-commerce website (Shopify) and Amazon Store, including product listing images, promotional banners, and engaging visual elements that improve the customer journey and conversion rates.
• Create clear, user-friendly, and visually appealing product-related documentation such as instruction guides, packaging inserts, and detailed product one-pagers to support customer understanding and product adoption.
• Produce professional marketing and sales collateral, including product brochures and catalogues, to support sales efforts and brand outreach.
• Maintain brand consistency and a high-quality visual standard across all design outputs, ensuring all creative elements align with the brand's modern, practical, and outdoorsy aesthetic.
• Collaborate closely with a small, passionate remote team on new product launches, marketing campaigns, and overall brand visual strategy.

📝 Enhancement Note: The responsibilities highlight a need for practical design application across multiple e-commerce and marketing channels. Experience with specific platforms like Shopify and Amazon, as well as advertising platforms like Meta, is crucial for success in this role. The emphasis on "instruction guides" and "packaging inserts" suggests a need for clear, functional design in addition to aesthetic appeal.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital media is expected. A degree in Graphic Design, Fine Arts, or a related field is beneficial but not strictly required if a robust portfolio demonstrates equivalent expertise.
Experience: Minimum of 3 years of professional graphic design experience, with a proven track record in branding, digital design, and layout. Preference will be given to candidates with prior experience working with e-commerce or lifestyle brands.

Required Skills:

• Expert proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and editing a wide range of digital and print assets.
• Strong understanding of branding principles and the ability to maintain brand consistency across diverse platforms and applications.
• Proven ability to design engaging digital assets for online advertising and social media, with an awareness of best practices for platforms like Meta.
• Experience designing for e-commerce environments, including knowledge of best practices for Shopify and Amazon product listings and premium A+ listing images.
• Excellent communication skills, essential for effective collaboration in a remote team setting and for understanding project requirements.
• High level of organization, self-motivation, and strong project management skills to effectively manage workload and meet deadlines independently.

Preferred Skills:

• A personal interest or passion for camping, van life, travel, or the outdoors, which will inform a deeper understanding of the target audience and brand ethos.
• Knowledge of paid media best practices for Meta ads, encompassing both static imagery and video content.
• Demonstrated skills in creating simple animations or motion graphics, such as animated GIFs or short video clips, to enhance digital content.
• Familiarity with Shopify and Amazon platform-specific design requirements and optimization strategies.

📝 Enhancement Note: The "huge bonus points" section strongly suggests that a genuine passion for the brand's niche is highly valued and can significantly differentiate candidates. The emphasis on specific platform knowledge (Shopify, Amazon, Meta) indicates a need for practical, applied design skills rather than purely conceptual design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing expertise in branding, digital design, and layout.
• Specific examples of work for e-commerce or lifestyle brands should be highlighted to demonstrate relevant experience.
• Demonstrations of graphic design for digital ads and e-commerce platforms (Shopify, Amazon) are crucial.
• Visual examples of instruction guides, packaging inserts, or product one-pagers that highlight clarity and user-friendliness.

Process Documentation:

• While not explicitly stated as a requirement for submission, a candidate’s ability to articulate their design process, from concept to final delivery, will be assessed during interviews.
• Candidates should be prepared to discuss how they approach understanding brand guidelines and client briefs for new projects.
• The ability to explain how they optimize designs for different platforms (e.g., web vs. Amazon listing vs. social ad) will be beneficial.

📝 Enhancement Note: The primary requirement for a portfolio is explicitly stated as mandatory. The emphasis is on showcasing relevant experience with e-commerce and lifestyle brands, and the ability to design for specific platforms like Shopify and Amazon.

💵 Compensation & Benefits

Salary Range: As this is a freelance, hourly position, compensation will be based on experience and project scope. Based on industry standards for freelance graphic designers with 3+ years of experience and specialized skills in e-commerce and lifestyle branding in a remote capacity, a competitive hourly rate is expected. For Indonesia, this could range from approximately $15 - $35 USD per hour, depending on demonstrated expertise and the complexity of the work.

Benefits:

• Long-term Collaboration: Opportunity for an ongoing, stable freelance relationship with a growing brand.
• Flexible Hours: Work remotely with a flexible schedule, allowing for approximately 10-15 hours of work per week initially.
• Creative Freedom: Chance to shape the visual identity of a brand in a niche and exciting market.
• Remote Work: Full remote work flexibility, allowing you to work from anywhere with an internet connection.
• Growth Potential: Opportunities for increased hours and more work as the brand launches new initiatives and expands its product lines.

Working Hours: The role requires an estimated 10-15 hours per week. The specific schedule is flexible and can be arranged to accommodate the designer's availability and the company's project needs, promoting a good work-life balance for remote freelancers.

📝 Enhancement Note: The salary range is an estimate based on general freelance graphic design rates in Indonesia, adjusted for the specified experience level and remote work. Actual compensation will be negotiated directly with Living in a Bubble. The benefits listed are derived from the nature of the freelance role and the company's description of the opportunity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Recreation, Lifestyle Products, E-commerce. Living in a Bubble operates within the growing market of adventure and van life accessories, providing practical, high-quality products for travelers. The Australian origin of the brand suggests a potential influence of outdoor living and a focus on durability and functionality. Company Size: Small, passionate team. This implies a close-knit working environment where each member's contribution is significant and direct collaboration is common. Founded: While the founding date is not specified, the company presents itself as an established brand with a clear mission and a community of travelers. This suggests a brand identity built around shared passion and practical solutions for the van life community.

Team Structure:

• The team is described as "small" and "passionate," indicating a potentially flat hierarchy with direct communication lines.
• Collaboration is key, suggesting cross-functional interaction is expected even within a small team.
• The freelance nature of this role means the designer will be a key external collaborator, working closely with core team members.

Methodology:

• The brand focuses on designing and selling "smart, high-quality products" that "make life on the road easier and more enjoyable." This points to a user-centric design and development approach.
• The emphasis on "telling our brand story through compelling visuals" highlights a strategic marketing approach that leverages design to connect with the community.
• The need for "on-brand" and "high-quality" visuals suggests a commitment to maintaining a professional and consistent brand image.

Company Website: https://livinginabubble.co/

📝 Enhancement Note: The company positions itself as more than just a product seller; it's a brand that understands and caters to a specific lifestyle. This means the designer needs to embody or at least deeply understand the "adventure & van life" ethos. The small team size suggests a dynamic and potentially fast-paced environment where adaptability is key.

📈 Career & Growth Analysis

Operations Career Level: This role is at a freelance specialist level, focusing on a core creative skill (graphic design) within a specific niche. It's not a traditional hierarchical "operations" role but rather a specialized contributor role within the broader Go-To-Market (GTM) and marketing functions. Reporting Structure: The freelance graphic designer will likely report to a marketing manager, brand manager, or a founder, depending on the company's internal structure. Direct collaboration with various team members involved in product development and marketing is expected. Operations Impact: The designer's work directly impacts brand perception, customer acquisition, and sales conversion rates through compelling digital assets, e-commerce visuals, and marketing collateral. High-quality visuals are critical for success in the competitive lifestyle product market.

Growth Opportunities:

• Increased Project Scope: As the brand grows and launches new initiatives, there will be opportunities for more extensive design projects, including branding for new product lines, campaign creative direction, and potentially website UI/UX enhancements.
• Skill Specialization: The role offers a chance to deepen expertise in e-commerce design, social media advertising creative, and lifestyle branding, potentially leading to more specialized freelance opportunities in the future.
• Long-Term Partnership: The company seeks a "long-term collaboration," indicating potential for becoming a go-to creative partner, which can lead to consistent work and a deeper understanding of the brand's evolving needs.

📝 Enhancement Note: While not a traditional "operations" role, the impact of design on sales and brand perception is a critical component of Go-To-Market (GTM) operations. The growth opportunities are framed within a freelance context, focusing on expanding project scope and deepening specialized skills.

🌐 Work Environment

Office Type: Fully Remote. This is a remote-only position, meaning there is no physical office presence required for this role. Office Location(s): While the company is Australian, the role is based in Indonesia and is fully remote. This means the designer can work from any location within Indonesia, provided they have reliable internet access.

Workspace Context:

• Collaborative Digital Environment: The designer will work within a digital ecosystem, using communication tools (e.g., email, Slack, project management software) to collaborate with the remote team.
• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) is assumed. The company may provide specific briefs, brand assets, and project management tools.
• Team Interaction: While remote, the company fosters a "passionate" team environment, suggesting regular communication and a collaborative spirit through virtual channels.

Work Schedule: Flexible, with an estimated 10-15 hours per week. This allows the designer to integrate work around other commitments, focusing on task completion and meeting deadlines rather than adhering to fixed office hours.

📝 Enhancement Note: The remote nature of the role means self-discipline and effective digital communication are paramount. The company's Australian origin and the designer's location in Indonesia (though remote work is global) might imply timezone considerations for real-time collaboration, though the flexibility of the role mitigates this.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Applications will be reviewed based on the submission of a portfolio link and alignment with the required skills and experience.
• Portfolio Showcase: Candidates will be asked to present their portfolio, highlighting relevant work for e-commerce and lifestyle brands. Expect to discuss specific projects, design choices, and outcomes.
• Skills Assessment: Potential practical exercises or a discussion about how you would approach specific design challenges for the brand (e.g., designing an Amazon listing image, a digital ad).
• Team/Cultural Fit Interview: A discussion with the core team to assess communication style, understanding of the brand's ethos, and ability to collaborate effectively in a remote setting.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that showcase your experience with e-commerce, lifestyle brands, digital ads, and product visuals.
• Highlight Impact: For each project, briefly explain the objective, your role, the design solution, and any measurable results or improvements (e.g., increased click-through rates, improved product page engagement).
• Brand Consistency: Demonstrate your ability to adapt to different brand styles while maintaining a high standard of quality; show how you would apply this to the "Living in a Bubble" brand.
• Platform Specificity: If possible, include examples of work optimized for Shopify or Amazon listings, or Meta ads, to directly address the job requirements.

Challenge Preparation:

• Brand Understanding: Research "Living in a Bubble," their products, target audience, and current visual style. Understand the "van life" and adventure lifestyle aesthetic.
• E-commerce Best Practices: Familiarize yourself with current best practices for product listing images on Amazon and Shopify, and for creating effective digital ads on Meta.
• Problem-Solving: Be prepared to discuss how you would approach a design brief for a new product launch or a specific marketing campaign, focusing on problem-solving and achieving business objectives through design.

📝 Enhancement Note: The application process places a heavy emphasis on the portfolio as the primary screening tool. Candidates should be prepared to articulate their design process and demonstrate how their skills directly align with the company's specific needs in e-commerce and lifestyle branding.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory. This includes:
  • Photoshop: For image manipulation, digital asset creation, and e-commerce graphics.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: For layout design of brochures, instruction guides, and catalogues.
• E-commerce Platforms: Familiarity with best practices for:
  • Shopify: Designing product listing images, banners, and promotional graphics for a Shopify store.
  • Amazon: Creating optimized product listing images and premium A+ content visuals.
• Advertising Platforms: Understanding of design requirements for:
  • Meta Ads (Facebook/Instagram): Designing static and potentially video assets for paid media campaigns.

Analytics & Reporting: While not directly responsible for analytics, understanding how design impacts performance metrics (e.g., conversion rates, click-through rates) is beneficial. The designer may be asked to interpret basic performance data to inform future design iterations.

CRM & Automation: Not directly applicable to this graphic design role, but awareness of how marketing assets integrate into broader CRM or marketing automation workflows could be a plus.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Beyond that, practical knowledge of how designs function within specific e-commerce and advertising platforms is critical. The company is looking for a designer who can create assets that are not only aesthetically pleasing but also effective in driving business outcomes.

👥 Team Culture & Values

Operations Values:

• Passion for Lifestyle: A deep appreciation for the adventure, van life, and travel ethos is central to the brand and its community.
• Quality & Practicality: Commitment to designing and delivering high-quality, functional products and supporting materials.
• User-Centricity: Focus on making life easier and more enjoyable for travelers through smart product design and clear communication.
• Creativity & Innovation: Encouraging fresh ideas and compelling visuals to tell the brand's story and connect with the audience.
• Collaboration & Community: Building a supportive team environment and engaging with the broader community of travelers.

Collaboration Style:

• Remote & Digital First: Communication and collaboration primarily occur through digital channels, requiring clear and proactive engagement.
• Cross-Functional: The designer will work with individuals responsible for product development, marketing, and sales, requiring an ability to translate different needs into cohesive visual solutions.
• Feedback-Oriented: Expect a process of feedback and iteration to ensure designs meet brand standards and project objectives.
• Growth-Minded: The company seeks a partner who can grow with the brand, suggesting an openness to evolving design needs and exploring new creative avenues.

📝 Enhancement Note: The company culture is deeply intertwined with the lifestyle it serves. A candidate who genuinely connects with the "van life" and adventure community will likely find greater synergy and be more successful in contributing to the brand's authentic voice.

⚡ Challenges & Growth Opportunities

Challenges:

• Capturing Niche Aesthetic: Developing visuals that authentically represent the "adventure & van life" lifestyle without resorting to clichés, appealing to a discerning community.
• Platform Optimization: Designing assets that perform effectively across diverse platforms like Shopify, Amazon, and Meta, each with unique technical requirements and user expectations.
• Brand Consistency: Maintaining a cohesive visual identity across a wide range of materials, from digital ads to instruction manuals, for a growing brand.
• Remote Collaboration Dynamics: Effectively communicating and collaborating with a remote team across potentially different time zones, ensuring clear briefs and timely feedback.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in optimizing designs for high-conversion e-commerce platforms like Shopify and Amazon.
• Digital Advertising Creative: Enhance skills in creating high-performing visual assets for paid social media campaigns on platforms like Meta.
• Lifestyle Branding: Gain experience in building and maintaining the visual identity of a niche lifestyle brand.
• Motion Graphics/Animation: Opportunity to develop or expand skills in creating simple animations or short video clips, adding dynamic elements to the brand's content.

📝 Enhancement Note: The challenges are geared towards specific application of design skills within the company's niche and digital channels. The growth opportunities are focused on enhancing specialized skills relevant to e-commerce, digital marketing, and lifestyle branding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a set of product listing images for a new campervan accessory to stand out on Amazon?" (Focus on understanding requirements, platform best practices, and competitive landscape.)
• "Describe your process for ensuring brand consistency across different marketing channels, from social media ads to product instruction guides." (Focus on methodology, asset management, and brand guidelines.)
• "Imagine we're launching a new product. Walk us through how you'd collaborate with our team to develop the initial visual assets for the launch campaign." (Focus on communication, feedback loops, and strategic design thinking.)

Company & Culture Questions:

• "What is your personal connection or interest in the van life, adventure, or travel lifestyle?" (Assess genuine interest and cultural fit.)
• "How do you approach working with a small, remote team and managing feedback from multiple stakeholders?" (Assess collaboration and communication skills.)
• "How do you measure the success of your design work, particularly for e-commerce or advertising campaigns?" (Focus on understanding impact and data-driven design.)

Portfolio Presentation Strategy:

• Tell a Story: For each featured project, explain the client's problem, your design solution, and the positive outcomes.
• Showcase Versatility: Highlight projects that demonstrate your range, from digital ads to detailed product visuals.
• Address Specific Requirements: Explicitly point out work relevant to Shopify, Amazon, Meta ads, and instruction guides.
• Be Concise: Present key information efficiently, focusing on the most impactful aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also a strategic understanding of how design serves business objectives within the context of e-commerce and lifestyle branding. Candidates should be ready to discuss practical application and brand immersion.

📌 Application Steps

To apply for this freelance graphic design position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features examples relevant to e-commerce, lifestyle brands, digital advertising (especially Meta), and product visuals (e.g., Amazon/Shopify listings, instruction guides).
• Resume Optimization: Tailor your resume to highlight your 3+ years of experience, proficiency in Adobe Creative Suite, and any specific achievements in e-commerce or lifestyle branding. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, discussing your portfolio projects, and explaining how you would approach design challenges for the "Living in a Bubble" brand. Be ready to discuss your interest in the van life/adventure niche.
• Company Research: Thoroughly research "Living in a Bubble," understanding their products, target audience, brand aesthetic, and values. This will be crucial for demonstrating cultural fit and strategic thinking during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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