Freelance Graphic Designer (all genders)

📍 Job Overview

Job Title: Freelance Graphic Designer
Company: volders GmbH
Location: Berlin, Germany (Remote OK)
Job Type: CONTRACTOR
Category: Marketing Operations / Creative Operations
Date Posted: 2025-09-25
Experience Level: Mid-Level (2-5 years)
Remote Status: Remote OK

🚀 Role Summary

• Develop and execute compelling visual narratives for marketing and social media campaigns for Rechtspilot, an AI-powered legal service.
• Translate brand strategy into high-performing, scroll-stopping visual assets that resonate with consumers seeking legal clarity.
• Collaborate closely with the Head of Brand & Marketing to define and evolve the brand's visual identity and creative direction.
• Leverage data insights to inform design decisions and optimize creative output for maximum engagement and conversion (Growth Hacking principles).
• Utilize industry-standard design tools, including Figma and the Adobe Creative Suite, to produce high-quality marketing collateral.

📝 Enhancement Note: This role focuses on the intersection of creative design and data-driven marketing, a key aspect of modern Marketing Operations. The emphasis on "Growth Hacking" and performance data suggests a need for a designer who understands how their work directly impacts business objectives, not just aesthetics.

📈 Primary Responsibilities

• Design a wide range of marketing and social media assets, including static images, short animations, and potentially video snippets, for platforms like Instagram, TikTok, and others.
• Apply and further develop the existing visual language and brand guidelines for a new AI-powered legal service (Rechtspilot).
• Create visuals that effectively communicate both innovation and trustworthiness, appealing to users navigating everyday legal situations.
• Collaborate with marketing teams to conceptualize and execute creative campaigns that drive user acquisition and engagement.
• Participate in A/B testing of creative assets and iterate on designs based on performance metrics and feedback.
• Translate complex legal concepts into accessible and visually engaging content.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can adapt to a fast-paced, data-informed environment and contribute to strategic brand building. The focus on "scroll-stopping" assets and "Growth Hacking" implies a performance-oriented design approach.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring this level of creative and strategic input. Equivalent practical experience will also be considered.
Experience: Minimum of 2-5 years of professional graphic design experience, with a strong portfolio showcasing work in digital marketing, social media design, and brand development. Experience in a freelance or agency setting is beneficial.

Required Skills:

• Proven expertise in graphic design principles, typography, color theory, and layout.
• Strong proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator).
• Demonstrated experience creating engaging visual content for social media platforms (Instagram, TikTok, etc.).
• Excellent visual storytelling abilities and the capacity to translate brand messaging into compelling visuals.
• Understanding of A/B testing principles and the ability to interpret performance data to inform design iterations.
• Strong communication skills, with the ability to articulate design concepts and rationale.
• Fluency in English, with solid German language skills.

Preferred Skills:

• Experience with motion graphics and video editing software such as Adobe After Effects or Adobe Premiere Pro.
• Familiarity with "Growth Hacking" methodologies and performance-driven creative strategies.
• Experience in the legal tech or FinTech industry, or with services aimed at consumer empowerment.
• Native-level German language proficiency.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, alongside After Effects/Premiere Pro as a plus, indicates a need for a versatile designer. The "Growth Hacking" and "Data-Informed" requirements point towards a designer who is not only creative but also business-minded and results-oriented.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-quality design projects demonstrating a strong understanding of visual hierarchy, branding, and user engagement.
• Case studies or examples of social media campaigns that showcase creativity, platform-specific optimization, and measurable results (if available).
• Examples of brand evolution or application across various digital touchpoints, illustrating adaptability and strategic thinking.
• Demonstrations of proficiency in Figma and Adobe Creative Suite, showcasing technical skill and creative output.
• Projects that highlight an ability to translate complex information or abstract concepts into clear and appealing visuals.

Process Documentation:

• While formal process documentation isn't a primary requirement for a freelance role, candidates should be prepared to discuss their design process, from initial concept and ideation to final asset delivery and iteration based on feedback.
• Ability to articulate how they manage projects, collaborate with stakeholders, and respond to creative briefs.

📝 Enhancement Note: The core requirement is a strong portfolio that acts as a visual resume, demonstrating the candidate's ability to meet the specified creative and performance objectives. The ability to discuss their design process is crucial for assessing their professional approach.

💵 Compensation & Benefits

Salary Range: As a freelance contractor, compensation will be project-based or hourly. Given the location (Berlin, Germany) and the required skill set (Mid-Level Graphic Designer with specific software proficiency and creative/strategic input), an estimated hourly rate would range from €40 - €70 per hour, depending on experience, portfolio strength, and negotiation. This is based on industry benchmarks for freelance creative professionals in Germany with expertise in digital marketing and social media.

Benefits:

• Creative freedom and the opportunity to shape the visual identity of a new, impactful brand.
• Direct collaboration with senior leadership (Head of Brand & Marketing) for fast decision-making and creative input.
• The chance to work on a meaningful mission that empowers consumers.
• Exposure to "Growth Hacking" principles and data-driven marketing strategies.
• Flexible work arrangement with remote options.

Working Hours: This is a freelance/contractor role. The expected workload is not explicitly defined but implies a need for timely delivery of assets. The company operates within Central European Time (CET) and requests remote candidates to be within a +/- 2-hour time difference of CET to ensure smooth collaboration, suggesting a need for availability during core European business hours.

📝 Enhancement Note: Salary is estimated based on typical freelance rates for a designer with this profile in Berlin, Germany. Benefits are non-traditional for a contractor role, focusing more on the intrinsic value of the work, creative autonomy, and professional development opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Tech / Consumer Services (AI-powered legal assistance)
Company Size: Part of a larger, established group (Volders, Aboalarm, FINE, glueckzurueck) that has served over 8 million customers. The specific team for Rechtspilot is likely nascent and growing, offering a startup-like environment within a larger, stable organization.
Founded: The parent company has a proven track record, indicating stability and resources. Rechtspilot itself is a newer venture, allowing for rapid iteration and brand building.

Team Structure:

• The designer will report directly to the Head of Brand & Marketing.
• This suggests a lean, agile team structure where collaboration and direct communication are prioritized.
• The designer will likely work closely with marketing, product, and potentially engineering teams, depending on project needs.

Methodology:

• Data-driven decision-making and a focus on performance metrics ("Growth Hacking").
• Agile and iterative approach to creative development, with an emphasis on testing and optimization.
• Collaborative and "ego-free" culture, valuing pragmatic solutions and teamwork.
• Strong focus on customer impact and mission-driven work.

Company Website: Volders GmbH (parent company) - volders.de (as per domain_derived)

📝 Enhancement Note: The culture is described as "hands-on, ego-free, and professional," emphasizing collaboration and pragmatic problem-solving. This suggests an environment where designers are valued as creative partners and expected to contribute actively to business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelance Graphic Designer. It offers a significant opportunity to influence the visual direction of a new brand from its early stages.
Reporting Structure: Direct reporting to the Head of Brand & Marketing ensures high visibility and direct impact on strategic brand initiatives.
Operations Impact: The designer's work will directly contribute to user acquisition, brand perception, and overall marketing effectiveness for Rechtspilot. By creating compelling visuals, they will play a crucial role in conveying the brand's mission and value proposition, impacting customer engagement and growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in social media design, motion graphics, and performance-driven creative strategies.
• Brand Building Experience: Gain hands-on experience in establishing and evolving the visual identity of a new product/service within a larger company.
• Cross-functional Exposure: Work closely with marketing leadership, gaining insights into broader marketing strategies and data analysis.
• Portfolio Enhancement: Develop a strong portfolio with case studies that demonstrate measurable impact and creative problem-solving.

📝 Enhancement Note: While a freelance role, it provides substantial growth opportunities in terms of creative control and impact. The direct collaboration with marketing leadership offers a chance to learn about strategic marketing operations and brand management.

🌐 Work Environment

Office Type: Primarily remote, with an option for in-person collaboration in Berlin.
Office Location(s): Berlin, Germany (Großer Hamburgerstrasse 17, 10115 Berlin).

Workspace Context:

• Remote Collaboration: The role is designed for remote work, requiring strong self-discipline and communication skills. Candidates are expected to be within a +/- 2-hour time difference of CET.
• Tools & Technology: Access to and proficiency in Figma and Adobe Creative Suite are paramount. Collaboration will likely occur via digital tools for project management, communication, and file sharing.
• Team Interaction: While remote, the opportunity for in-person collaboration in Berlin is mentioned, suggesting a desire for occasional face-to-face interaction for brainstorming or key project phases.

Work Schedule: As a contractor, the schedule is flexible, but availability during European business hours is essential for effective collaboration with the Berlin-based team. This means responsiveness and timely delivery of assets are key.

📝 Enhancement Note: The environment is modern and flexible, catering to remote talent while valuing occasional in-person interaction. The emphasis on timely collaboration within CET timeframes is a critical aspect of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit a portfolio and a brief note explaining fit.
• Portfolio Review: Initial screening will heavily rely on the submitted portfolio to assess design skills, creative approach, and relevance to the brand's needs.
• Initial Call/Interview: A discussion with the Head of Brand & Marketing to assess creative vision, understanding of social media design, tool proficiency, and cultural fit. This may include discussing specific portfolio pieces.
• Potential Design Task/Challenge: A small, paid design exercise might be given to evaluate practical skills, speed, and adherence to brand guidelines or creative brief.
• Final Discussion/Onboarding: If successful, a discussion on project scope, terms, and onboarding.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, emphasizing projects relevant to social media, digital marketing, and brand development.
• Highlight Impact: If possible, include metrics or explain the success of your designs (e.g., engagement rates, click-throughs).
• Showcase Process: Briefly explain your design process, especially for key projects, demonstrating your strategic thinking and problem-solving approach.
• Demonstrate Tool Proficiency: Ensure examples clearly exhibit mastery of Figma and Adobe Creative Suite. Include motion graphics if applicable.
• Tailor to the Role: Select work that aligns with the brand's need for innovation, trustworthiness, and accessibility in the legal tech space.

Challenge Preparation:

• Understand the Brand: Research Volders GmbH and the mission of Rechtspilot. Familiarize yourself with their existing visual identity (if any) and target audience.
• Social Media Savvy: Be prepared to discuss current trends in social media design and how to create "scroll-stopping" content.
• Data-Informed Design: Think about how design decisions can be influenced by data and what KPIs are important for marketing campaigns.
• Tool Fluency: Be ready to discuss your workflow in Figma and Adobe Creative Suite.

📝 Enhancement Note: The application process emphasizes a strong portfolio as the primary screening tool. Candidates should be prepared to articulate their design process and demonstrate how their work aligns with data-driven marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency expected for UI/UX elements and marketing collateral.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
• Adobe After Effects (Preferred): For motion graphics, animations, and visual effects on social media content.
• Adobe Premiere Pro (Preferred): For video editing and creating short video assets for marketing.

Analytics & Reporting: While not directly using analytics tools, understanding how designs perform in analytics and reporting dashboards is crucial. Familiarity with how marketing campaigns are tracked and reported on is beneficial.
CRM & Automation: No direct CRM or automation tool proficiency is explicitly required for this design role, but an understanding of how marketing assets integrate into broader CRM and marketing automation workflows may be advantageous for context.

📝 Enhancement Note: The core technical requirements are centered around industry-standard design software. Proficiency in Figma and the Adobe Creative Suite is non-negotiable, with motion graphics tools being a significant plus.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing unique visual storytelling and the development of a distinct brand personality.
• Data-Driven Approach: Embracing performance data to inform and optimize creative output ("Growth Hacking").
• Collaboration: Fostering an "ego-free," pragmatic, and professional work environment where ideas are shared and built upon.
• Impact & Mission: Commitment to creating solutions that genuinely help people and contribute to a meaningful social mission.
• Efficiency & Pragmatism: Focusing on creating effective solutions efficiently and collaboratively.

Collaboration Style:

• Direct & Agile: Working closely with the Head of Brand & Marketing for rapid decision-making and creative iteration.
• Cross-functional: Potential for interaction with other marketing and product team members.
• Feedback-Oriented: Openness to testing and iterating designs based on performance data and stakeholder feedback.

📝 Enhancement Note: The company values a blend of creative exploration and data-backed execution, all within a collaborative and mission-driven framework. Designers are expected to be proactive and communicative partners.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation and Trust: Creating visually appealing assets that are both cutting-edge and convey reliability for a legal service.
• Data-Informed Iteration: Adapting creative vision based on performance metrics and A/B testing results, which can be challenging for some designers.
• Defining a New Brand: Establishing a strong and consistent visual identity for Rechtspilot from its early stages.
• Remote Collaboration Effectiveness: Maintaining seamless communication and creative synergy with a remote team.

Learning & Development Opportunities:

• Creative Direction Influence: Opportunity to significantly shape the visual narrative of a new brand.
• Growth Marketing Skills: Gaining practical experience in applying design principles to drive business growth and user acquisition.
• Industry Exposure: Working within the legal tech sector and learning about consumer-focused legal services.
• Portfolio Building: Developing a portfolio with demonstrable impact and experience in performance-driven design.

📝 Enhancement Note: The role presents a unique opportunity to build a brand from the ground up, integrating creative flair with measurable marketing impact. Overcoming the challenge of data-informed design iteration is key to success and growth.

💡 Interview Preparation

Strategy Questions:

• "Can you walk us through a social media campaign you designed that performed exceptionally well? What made it successful, and what was your specific contribution?" (Focus on data, engagement, and creative strategy).
• "How do you approach translating complex or sensitive information (like legal matters) into accessible and trustworthy visuals?" (Assesses understanding of brand messaging and target audience).
• "Describe your process for creating marketing assets that are both visually striking and optimized for performance. How do you incorporate data into your design workflow?" (Evaluates "Growth Hacking" mindset and data literacy).
• "What are your thoughts on the current visual trends in social media marketing, and how would you apply them to a brand like Rechtspilot?" (Tests awareness of platform dynamics and brand relevance).

Company & Culture Questions:

• "What do you know about Volders GmbH and the mission of Rechtspilot, and why do you believe your design approach aligns with it?" (Assesses research and cultural fit).
• "How do you prefer to collaborate with marketing teams and stakeholders, especially in a remote setting?" (Evaluates communication and teamwork style).
• "Describe a time you received critical feedback on your design work. How did you handle it, and what was the outcome?" (Tests resilience and professional maturity).

Portfolio Presentation Strategy:

• Storytelling: For each project in your portfolio, be ready to tell a concise story: the challenge, your solution, the tools used, and the results achieved.
• Highlight Key Projects: Focus on 2-3 projects that best showcase your skills relevant to this role (social media, brand assets, data-informed design).
• Demonstrate Figma/Adobe Usage: Be prepared to discuss your workflow within these tools, perhaps even sharing screen snippets if appropriate during a virtual interview.
• Quantify Impact: If you have metrics (engagement rates, conversion rates, etc.), present them clearly. If not, explain the intended impact and strategic rationale behind your design choices.
• Address the Brief: Clearly connect your portfolio pieces back to the requirements outlined in the job description.

📝 Enhancement Note: Candidates should prepare to discuss their design process, their understanding of data-driven marketing, and how their work contributes to business goals. The portfolio should be presented as a narrative of successful visual problem-solving.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Recruitee.
• Curate Your Portfolio: Select your most relevant design work, focusing on social media assets, brand development, and digital marketing campaigns. Ensure it highlights your proficiency in Figma and Adobe Creative Suite.
• Craft Your Brief Note: Write a concise (2-3 sentences) explanation of why this specific project and brand (Rechtspilot) are a good fit for your skills and creative vision.
• Prepare Your Resume/CV: Ensure it clearly outlines your experience, skills (especially software proficiency), and any relevant achievements in design and marketing.
• Research the Company: Familiarize yourself with Volders GmbH and the mission of Rechtspilot to better articulate your alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.