Freelance Diseñador/a UX/UI con enfoque en IA

📍 Job Overview

Job Title: Freelance UX/UI Designer with AI Focus

Company: Symplifica

Location: Bogotá, Colombia (Remote)

Job Type: Full-Time (Freelance/Project-Based)

Category: UX/UI Design, Product Design, AI Integration

Date Posted: April 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design intuitive and impactful user experiences (UX) and user interfaces (UI) for web and mobile digital products, with a strong emphasis on data-driven insights and conversion optimization.

• Strategically integrate Artificial Intelligence (AI) principles into product design to enhance user journeys through automation, personalization, and increased efficiency.

• Collaborate closely with product management and technology teams to ensure seamless implementation and high-quality execution of design solutions.

• Drive continuous product improvement by iterating on designs based on user feedback, rigorous data analysis, and usability testing.

• Maintain and evolve the company's design system to ensure visual consistency, scalability, and adherence to brand standards across all digital touchpoints.

📝 Enhancement Note: This role is framed as "Freelance Diseñador/a UX/UI con enfoque en IA," indicating a project-based engagement for a full-time workload. The core focus is on applying AI within UX/UI design to create intelligent, user-centric digital products for Symplifica, a company that values simplicity, intuition, and scalability in its solutions. The target candidate is expected to be autonomous, proactive, and results-oriented, with a portfolio demonstrating tangible impact.

📈 Primary Responsibilities

• Conceptualize, design, and deliver user-centric UX/UI for web and app products, focusing on intuitive navigation and engaging interfaces.

• Develop comprehensive wireframes, interactive prototypes, and detailed user flows to map out optimal user journeys and conversion paths.

• Apply AI-driven design strategies to incorporate features like intelligent automation, personalized content delivery, and predictive user assistance.

• Partner with product owners and engineering teams to translate design concepts into functional, high-fidelity digital experiences, ensuring technical feasibility.

• Conduct regular user research, A/B testing, and data analysis to gather actionable insights for design iteration and product enhancement.

• Contribute to the development and maintenance of a robust design system, ensuring consistency in visual elements, components, and interaction patterns.

• Champion user needs and advocate for design best practices throughout the product development lifecycle.

• Stay abreast of emerging AI technologies and design trends to proactively propose innovative solutions.

📝 Enhancement Note: The core responsibilities are derived from the listed "Qué harás en este rol?" section. The role emphasizes a blend of traditional UX/UI skills with a forward-thinking approach to AI integration, requiring the designer to not only create aesthetically pleasing and functional interfaces but also to embed intelligence into them. The collaborative aspect with product and technology is crucial for successful implementation.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically preferred for mid-level UX/UI roles. Equivalent practical experience will also be strongly considered.

Experience: Minimum of 2-5 years of demonstrable experience in UX/UI design for digital products, including web and mobile applications.

Required Skills:

• Proven expertise in UX/UI design principles and methodologies.

• Advanced proficiency in design and prototyping tools, with Figma being indispensable.

• Strong understanding of user-centered design, usability principles, and conversion rate optimization (CRO) techniques.

• Demonstrated experience in creating wireframes, user flows, and interactive prototypes.

• A keen interest in or prior experience applying Artificial Intelligence (AI) concepts to product design, such as personalization, predictive interfaces, or intelligent automation.

• Ability to work autonomously, take initiative, and drive projects to completion with a results-oriented mindset.

Preferred Skills:

• Experience with data analysis tools and interpreting user data to inform design decisions.

• Familiarity with design systems and their implementation.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better inform design feasibility.

• Experience in agile development environments.

• Familiarity with AI/ML concepts and their practical applications in user interfaces.

📝 Enhancement Note: The "Qué buscamos en ti?" section directly informs these skills. Figma is explicitly called out as indispensable. The emphasis on AI integration and a proactive, results-oriented profile are key differentiators. The experience level is inferred from the typical progression of UX/UI designers and the nature of the responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust and well-curated portfolio is mandatory, showcasing a range of UX/UI design projects for digital products (web and app).

• Each project within the portfolio should clearly articulate the problem statement, design process, your specific role and contributions, and the impact of your solutions.

• Demonstrate the application of user-centered design principles, usability testing, and data-driven iteration.

• Include examples of wireframes, user flows, interactive prototypes, and final UI designs.

• Highlight projects where AI principles were considered or integrated, explaining the rationale and outcomes.

Process Documentation:

• The portfolio should implicitly document your design process, from initial research and ideation through to final implementation and iteration.

• Clearly outline your approach to user research, competitive analysis, and persona development.

• Demonstrate your methodology for creating and testing prototypes, and gathering user feedback.

• Show how you collaborate with product and engineering teams to ensure design feasibility and successful implementation.

• Illustrate your process for maintaining design consistency and evolving design systems.

📝 Enhancement Note: The requirement for a "Portafolio sólido que demuestre tu impacto" is a critical element for UX/UI roles. This section details what a strong portfolio should contain, focusing on process, impact, and tool proficiency, especially Figma and AI integration.

💵 Compensation & Benefits

Salary Range: As a freelance/project-based role, compensation will likely be structured on an hourly, daily, or project basis. Based on the location (Bogotá, Colombia), experience level (Mid-Level, 2-5 years), and the specialized nature of AI integration, a competitive rate for a skilled UX/UI Designer would typically range from COP $60,000 to COP $120,000 per hour, or equivalent project fees. This estimate considers the demand for AI-focused design skills and the cost of living in Bogotá.

Benefits:

• Flexible Work: The role offers a fully remote setup and flexible working hours, allowing for a better work-life balance.

• Collaborative Environment: Opportunity to work with a dedicated product and technology team, fostering a dynamic and supportive atmosphere.

• Impactful Projects: Engage in designing solutions that directly impact a significant user base, offering a sense of purpose and contribution.

• Professional Growth: Exposure to cutting-edge AI applications in design and product development, enhancing your skill set in a high-demand area.

• Project Diversity: Potential for varied project scopes and challenges within Symplifica's digital product ecosystem.

Working Hours: While the role is full-time in terms of workload expectation, the "trabajo flexible" aspect allows for adaptability. A typical full-time commitment would involve approximately 40 hours per week, with flexibility in scheduling to accommodate project deadlines and personal needs.

📝 Enhancement Note: Salary estimation for freelance roles in Colombia requires local research. The range provided is based on typical hourly rates for mid-level UX/UI designers in Bogotá, adjusted upwards for the specialized AI focus. Benefits are directly extracted from the "Lo que te ofrecemos" section.

🎯 Team & Company Context

🏢 Company Culture

Industry: Symplifica operates within the technology sector, likely focusing on digital product development and solutions that aim to simplify complex processes for users. The presence of "AI focus" suggests an innovative and forward-thinking approach to technology.

Company Size: The provided LinkedIn data indicates Symplifica has between 51-200 employees. This suggests a medium-sized company where individuals can have a significant impact and cross-functional collaboration is likely efficient.

Founded: Founded in 2019, Symplifica is a relatively young company, indicating a dynamic, growth-oriented culture with potentially less established hierarchies and a willingness to adopt new technologies and methodologies.

Team Structure:

• The UX/UI Designer will likely be part of a Product or Engineering team, working closely with Product Managers, Software Engineers, and potentially other designers.

• Collaboration is expected to be highly cross-functional, with direct interaction with stakeholders responsible for product vision and technical implementation.

Methodology:

• Symplifica appears to embrace a methodology that prioritizes user-centricity, data-driven decision-making, and the integration of advanced technologies like AI.

• The company values simplicity, intuition, and scalability, suggesting a focus on efficient workflows and robust, user-friendly solutions.

• Agile or iterative development processes are likely employed to facilitate rapid prototyping, testing, and continuous improvement.

Company Website: https://symplifica.com.co/

📝 Enhancement Note: Company context is derived from the provided LinkedIn data and the job description's emphasis on innovation and user focus. The company's age and size suggest a potentially agile and collaborative environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for designers with 2-5 years of experience. It offers a significant opportunity to deepen expertise in UX/UI design while gaining specialized knowledge in AI-driven product development. The freelance nature allows for project-based growth and portfolio expansion.

Reporting Structure: As a freelance designer, you will report to a designated point person within Symplifica, likely a Product Manager, Head of Product, or Design Lead. This ensures clear communication channels and project direction.

Operations Impact: The UX/UI Designer will have a direct impact on the usability, conversion rates, and overall success of Symplifica's digital products. By integrating AI, the role contributes to creating more intelligent, efficient, and personalized user experiences, which can significantly influence user adoption, retention, and business outcomes.

Growth Opportunities:

• AI Specialization: Deepen expertise in applying AI and machine learning principles to UX/UI design, becoming a sought-after specialist in this emerging field.

• Portfolio Expansion: Build a compelling portfolio with impactful projects that demonstrate innovative AI integration and successful product outcomes.

• Cross-Functional Learning: Gain insights into product management and software development processes through close collaboration with respective teams.

• System Design: Contribute to and potentially lead aspects of design system development and governance.

• Project Leadership: With successful project delivery, opportunities for leading design efforts on larger or more complex initiatives may arise.

📝 Enhancement Note: This analysis focuses on the career trajectory and learning opportunities specific to a mid-level freelance UX/UI designer with an AI focus, considering the company context and the nature of the role.

🌐 Work Environment

Office Type: This is a fully remote (TELECOMMUTE) position, meaning there is no requirement to work from a physical Symplifica office. The work is conducted from the designer's own location.

Office Location(s): While the job is remote, the derived location is Bogotá, Colombia, suggesting that candidates based in or familiar with this region might be preferred, or that the company has a strong presence there.

Workspace Context:

• Autonomy & Flexibility: The remote and freelance nature provides significant autonomy over your workspace and working hours, allowing you to optimize your environment for productivity.

• Digital Collaboration Tools: Expect to utilize a suite of digital collaboration and communication tools (e.g., Slack, Zoom, Asana, Jira) to stay connected with the Symplifica team.

• Design Tool Proficiency: Access to and proficiency in industry-standard design software, primarily Figma, is essential for day-to-day tasks.

• Team Interaction: Regular virtual meetings, stand-ups, and design reviews will be part of the workflow, fostering a collaborative albeit remote team dynamic.

Work Schedule: The role is described as "FULL_TIME" but with "trabajo flexible." This implies a commitment of approximately 40 hours per week, but with the flexibility to manage your schedule to meet project deadlines and personal needs, as long as availability for team collaboration is maintained.

📝 Enhancement Note: This section clarifies the remote and flexible nature of the role, emphasizing the tools and collaborative approaches necessary for a successful remote freelance engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and crucially, your portfolio. Be prepared to showcase projects that align with Symplifica's focus on user-centricity, AI integration, and impactful design.

• Portfolio Presentation & Discussion: Expect a session where you present key projects from your portfolio. Focus on your design process, problem-solving approach, contributions, and the quantifiable impact of your work. Be ready to discuss your experience with Figma and your understanding/application of AI in design.

• Technical/Skills Assessment: This might involve a design challenge or a deep dive into your Figma skills and understanding of UX/UI principles.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members (Product Managers, Engineers) to assess collaboration style, communication skills, and alignment with Symplifica's values (simplicity, intuition, scalability).

• Final Interview: Likely with a senior stakeholder to discuss project scope, expectations, and terms of the freelance engagement.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your UX/UI skills, problem-solving capabilities, and any experience or interest in AI. Showcase diversity in project types if possible.

• Tell a Story: For each project, clearly articulate the context, the challenge, your specific role, the process you followed, the design decisions you made, and the resulting impact (use metrics where possible).

• Highlight AI Integration: If you have projects where AI was involved, explain your approach, the tools used, and the benefits achieved. If not, demonstrate your understanding of AI concepts and how you'd approach integrating them.

• Showcase Figma Mastery: Ensure your portfolio clearly demonstrates your proficiency with Figma, possibly including interactive prototypes or complex component designs.

• Be Concise and Clear: Present your work in a way that is easy to understand and digest quickly. Use visuals effectively.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly understand the problem statement, target audience, and constraints.

• Focus on Process: Demonstrate your design thinking process, not just the final output. Explain your rationale behind every decision.

• AI Integration Opportunity: Look for opportunities within the challenge to suggest or incorporate AI-driven features or optimizations.

• Time Management: Practice completing design tasks within a given timeframe, simulating the pressure of a freelance project.

📝 Enhancement Note: This section provides actionable advice tailored to a UX/UI role with an AI focus, emphasizing portfolio content, presentation strategies, and interview preparation based on the job description's requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Indispensable for all aspects of UX/UI design, wireframing, prototyping, and collaboration. Mastery is expected.

• Prototyping Tools: Likely integrated within Figma, but separate tools like InVision or Adobe XD might also be relevant depending on past workflows.

• Collaboration Platforms: Tools such as Slack, Microsoft Teams, or similar for real-time communication.

• Project Management Software: Platforms like Jira, Asana, Trello, or Monday.com for task tracking and workflow management.

Analytics & Reporting:

• Analytics Platforms: Google Analytics or similar web analytics tools for understanding user behavior and conversion funnels.

• User Feedback Tools: Platforms for collecting and analyzing user feedback (e.g., surveys, feedback widgets).

• Heatmapping & Session Recording Tools: Tools like Hotjar or FullStory to visualize user interactions and identify usability issues.

CRM & Automation:

• While not directly a UX/UI tool, an understanding of how designs will integrate with CRM systems (e.g., Salesforce, HubSpot) and automation workflows can be beneficial.

• Familiarity with AI/ML platforms or APIs that could be relevant for personalization or automation features.

📝 Enhancement Note: This section outlines the expected technology stack for a UX/UI designer in a modern tech company, with a specific emphasis on Figma and tools relevant to data analysis and AI integration.

👥 Team Culture & Values

Operations Values:

• Simplicity & Intuition: A core value, meaning designs should be straightforward, easy to understand, and effortless to use.

• Scalability: Designs and systems should be built to accommodate growth and increased user loads without compromising performance or user experience.

• User-Centricity: All design decisions are rooted in understanding and meeting user needs and expectations.

• Innovation & Technology: A forward-thinking approach, embracing new technologies like AI to create cutting-edge solutions.

• Data-Driven Decisions: Utilizing data and user feedback as the foundation for design iterations and strategic choices.

• Collaboration: Working effectively with product and engineering teams to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between design, product, and engineering is paramount. Designers are expected to be active participants in the product development lifecycle.

• Iterative Feedback Loops: An environment where continuous feedback, design reviews, and constructive critique are encouraged to refine solutions.

• Agile & Responsive: The team likely operates with agility, adapting to changing requirements and user insights quickly.

• Shared Ownership: A culture where team members feel ownership over the product's success, fostering a proactive and engaged work environment.

📝 Enhancement Note: These values and collaboration styles are inferred from the company description, job title, and the emphasis on AI and user-centricity, reflecting typical modern tech company operational values.

⚡ Challenges & Growth Opportunities

Challenges:

• Integrating AI Meaningfully: The primary challenge will be to integrate AI features not as a gimmick, but as a genuine enhancement to the user experience, ensuring they add tangible value and are intuitive to use.

• Balancing Simplicity with Complexity: Creating simple and intuitive interfaces for potentially complex AI-driven functionalities requires careful design and iteration.

• Data Interpretation for Design: Effectively translating raw user data and AI outputs into actionable design insights can be challenging.

• Remote Collaboration Dynamics: Maintaining strong communication and creative synergy within a remote, freelance setting requires proactive effort.

• Rapid Technological Evolution: Keeping pace with the fast-evolving landscape of AI and design tools necessitates continuous learning.

Learning & Development Opportunities:

• AI in Design Specialization: Gain hands-on experience and develop expertise in a highly sought-after niche: AI-powered UX/UI design.

• Advanced Figma Techniques: Further hone skills in Figma, potentially exploring advanced features for complex systems and interactive prototypes.

• Product Strategy Exposure: Work closely with product teams, understanding product roadmaps, business goals, and strategic decision-making.

• Agile Methodologies: Deepen understanding and application of agile development frameworks in a practical setting.

• Portfolio Enhancement: Build a powerful portfolio showcasing cutting-edge AI-integrated design work, which can be leveraged for future career opportunities.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and the company's focus, alongside concrete growth opportunities for a designer in this specialized field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you integrated AI principles or automation into a UX/UI design. What was the challenge, your approach, and the outcome?"

• "How do you balance user needs with business objectives, particularly when incorporating complex technologies like AI?"

• "Walk us through your process for designing a personalized user experience. What data points would you consider, and how would AI play a role?"

Company & Culture Questions:

• "What interests you most about Symplifica's mission and its focus on simplicity and AI?"

• "How do you typically collaborate with product managers and engineers in a remote environment?"

• "Describe your experience working with design systems. How do you ensure consistency across diverse digital products?"

Portfolio Presentation Strategy:

• Structure is Key: For each project, follow a narrative: Problem -> Your Role -> Process -> Solution -> Impact (Quantified if possible).

• Highlight AI: Dedicate specific points or slides to explaining any AI elements, their purpose, and their user benefit.

• Show, Don't Just Tell: Use visuals (screenshots, mockups, prototypes) extensively. Explain your Figma workflow if relevant.

• Prepare for Technical Questions: Be ready to discuss design decisions, trade-offs, and your understanding of technical constraints.

• Enthusiasm for AI: Convey genuine interest and curiosity in how AI can shape future user experiences.

📝 Enhancement Note: These interview questions are crafted to probe the candidate's understanding of UX/UI, AI integration, collaboration, and problem-solving skills relevant to Symplifica's stated needs.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Symplifica application link.

• Curate Your Portfolio: Select 3-5 of your strongest UX/UI projects. Prioritize those that demonstrate user-centricity, strong problem-solving, and any experience with AI or automation. Ensure each project clearly outlines your role, process, and impact. Highlight your Figma proficiency.

• Tailor Your Resume: Emphasize keywords relevant to UX/UI design, AI integration, Figma, prototyping, user research, and conversion optimization. Quantify achievements wherever possible (e.g., "Increased conversion by X%" or "Reduced user task completion time by Y%").

• Prepare Your Pitch: Practice presenting your portfolio projects concisely (5-7 minutes per project). Be ready to discuss your design rationale, specifically how you'd approach integrating AI into Symplifica's products, and your collaborative style.

• Research Symplifica: Familiarize yourself with Symplifica's products, mission, and values (simplicity, intuition, scalability). Understand their target audience and potential AI applications within their offerings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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