Framer Expert (Remote)

📍 Job Overview

Job Title: Framer Expert (Remote)

Company: Wing Assistant

Location: Romania

Job Type: Full Time

Category: Operations - Marketing & Design Operations

Date Posted: April 27, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and deploy high-impact, pixel-perfect landing pages using Framer, integrating advanced micro-interactions and scroll-based animations to enhance user engagement.

• Drive conversion rate optimization (CRO) through rapid A/B testing of page elements, CTAs, and animation timing, directly contributing to B2B product growth.

• Maintain and scale a living design system within Framer, ensuring brand consistency and design integrity across multiple product sites and marketing campaigns.

• Collaborate in a fast-paced, asynchronous, founder-driven environment, translating early-stage ideas and copy into high-fidelity visual web experiences.

• Ensure all web builds meet stringent performance standards (Lighthouse 90+), cross-device compatibility, and foundational SEO requirements.

📝 Enhancement Note: This role, while titled "Framer Expert," has significant implications for Revenue Operations and Marketing Operations. The focus on conversion-first landing pages, A/B testing, performance optimization, and design system scalability directly impacts lead generation, customer acquisition cost (CAC), and the overall efficiency of marketing campaigns, which are core concerns for operations functions. The emphasis on "output, not pedigree" and "serious upside" suggests a performance-driven culture common in high-growth startups.

📈 Primary Responsibilities

• Construct and deploy at least two new high-impact landing pages per month, meticulously crafted in Framer to achieve specific conversion goals.

• Implement complex motion sequences and interactive elements that differentiate M32 AI's web presence from competitors, enhancing user experience and brand perception.

• Translate marketing briefs, user flows, and conversion objectives into visually compelling and functional web pages, sometimes initiating designs in Figma before finalizing in Framer.

• Conduct rigorous A/B experiments within Framer to test hypotheses related to page layout, content, CTAs, and animation effectiveness, aiming for a ≥20% lift in sign-ups.

• Establish and maintain a reusable motion and component library within Framer, with the objective of reducing future page build times by 50% while upholding visual quality.

• Benchmark M32 AI's web aesthetic against top competitors, ensuring the brand remains visually innovative and one step ahead in the market.

• Ensure all web builds are optimized for performance (Lighthouse 90+), adhere to modern web standards, and meet basic SEO requirements for discoverability.

• Document best practices, component libraries, and hand-off guides to facilitate knowledge sharing and enable other team members to build efficiently.

📝 Enhancement Note: The responsibilities highlight a direct contribution to demand generation and lead qualification processes, aligning this role closely with Marketing Operations and Sales Operations functions. The emphasis on measurable outcomes (e.g., "≥20% lift in sign-ups," "Cut future page build time by 50%") underscores the operational focus on efficiency and ROI.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in web design, with a significant focus on building high-performance landing pages and interactive web experiences.

Required Skills:

• Framer Fluency: Expert-level proficiency in Framer, including advanced features like variables, code overrides, CMS integration, and component creation.

• Motion Design Eye: Strong aesthetic sense for motion design, with the ability to prototype complex animations and micro-interactions that enhance user experience.

• Performance Optimization: Solid understanding of web performance best practices, including Lighthouse scoring, lazy-loading strategies, and optimizing load times for a seamless user experience.

• Conversion Rate Optimization (CRO): Demonstrated ability to design and execute A/B tests on web pages to improve key conversion metrics like sign-ups and lead generation.

• Design Systems: Experience in developing and maintaining scalable design systems or component libraries to ensure brand consistency and accelerate development.

• Web Standards: Knowledge of modern web standards, accessibility, and responsive design principles to ensure cross-device compatibility and reach.

• Figma Proficiency: Competence in using Figma for design conceptualization, prototyping, and hand-off to Framer.

Preferred Skills:

• Code Overrides: Familiarity with or ability to implement custom code overrides in Framer for enhanced functionality.

• SEO Fundamentals: Basic understanding of SEO principles and how to implement them within web page builds.

• After Effects: Experience with After Effects for more complex animation prototyping or asset creation.

• Data Analysis: Ability to interpret A/B test results and web analytics to inform design decisions and performance improvements.

• Storytelling: Skill in weaving narrative arcs and compelling messaging into web design to drive user engagement and conversion.

• Async Workflow: Proven ability to thrive and deliver high-quality work in an asynchronous, remote-first work environment.

📝 Enhancement Note: The required skills directly map to capabilities crucial for operations roles focused on marketing technology and campaign execution. Proficiency in Framer, Figma, motion design, CRO, and performance optimization are key to building effective marketing funnels. The emphasis on A/B testing and data analysis aligns with the data-driven decision-making central to operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Framer Mastery Showcase: A dedicated section showcasing at least 3-5 complex projects built entirely or primarily in Framer, highlighting advanced interactions, animations, and responsive design.

• Conversion-Focused Case Studies: Detailed case studies for 2-3 landing pages that demonstrate a clear understanding of conversion goals, A/B testing methodologies, and quantifiable results (e.g., sign-up lift, bounce rate reduction).

• Design System Components: Examples of reusable components or a mini design system built within Framer, illustrating scalability, consistency, and efficiency.

• Performance Optimization Evidence: Documentation or screenshots demonstrating high Lighthouse scores (90+) for previously built projects, along with explanations of optimization strategies employed.

Process Documentation:

• Workflow Design: Provide examples of how you map user flows and conversion paths from initial concept to final build.

• A/B Testing Methodology: Outline your process for hypothesis generation, experiment design, implementation in Framer, and analysis of results.

• System Implementation: Detail your approach to building and managing Framer components and design systems for scalability and reusability.

• Performance Measurement: Demonstrate how you track and report on key web performance metrics and SEO standards for your builds.

📝 Enhancement Note: For a role heavily reliant on specific technologies like Framer and focused on measurable outcomes, a robust portfolio demonstrating practical application is essential. The emphasis on case studies with quantifiable results is a hallmark of operations roles where ROI and efficiency are key performance indicators.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Pay & Performance Bonuses: Base salary supplemented by performance bonuses directly tied to key page metrics, incentivizing high output and measurable success.

• Learning Budget: Allocated funds for professional development, including courses, plugins, and conference attendance, supporting continuous skill enhancement in areas like AI, design, and web technologies.

• Full AI & Design Stack Access: Provided access to premium tools such as Framer Pro, Figma, GPT-4, Claude, v0, LottieFiles, and Spline, enabling cutting-edge creative and development work.

• Remote-First Culture: Fully remote work environment offering flexibility and autonomy, with optional in-person "jams" in global hubs like Hong Kong, India, or London for collaborative sessions.

• Rapid Salary Growth Potential: Opportunity for significant compensation increases, with top performers potentially doubling their base pay within a year, reflecting a strong emphasis on impact and value creation.

• Ownership & Upside: A role with zero micromanagement, offering full ownership, visible impact, and the potential for substantial financial upside.

Working Hours:

• Approximately 40 hours per week, with flexibility inherent in a remote-first, asynchronous work environment. The focus is on output and achieving defined outcomes rather than adhering to strict hourly schedules.

📝 Enhancement Note: The salary estimate is derived from research into comparable remote roles in Romania for specialized web design and development positions, factoring in the "competitive pay" and "serious upside" mentioned. The benefits highlight a strong focus on employee growth and performance-based rewards, common in startups aiming to attract top talent in specialized fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-Powered Business Solutions / Human Productivity Tools

Company Size: Data not explicitly provided, but the description suggests a fast-growing startup environment with a lean, founder-driven team. The mention of global "jams" in Hong Kong, India, or London hints at an international presence or ambition.

Founded: The company name "Wing Assistant" implies a focus on providing assistance or support, likely through technology. The integration of AI suggests a modern, forward-thinking approach to business services.

Team Structure:

• Operations Alignment: While not a traditional operations role, this position functions as a critical component of the marketing and growth operations, directly impacting lead generation and customer acquisition.

• Reporting: Likely reports to a Marketing Lead, Head of Growth, or potentially a Founder, given the "founder-driven environments" and "zero micromanagement" statements.

• Cross-functional Collaboration: Close collaboration with marketing, product, and potentially sales teams to translate business objectives into effective web experiences.

Methodology:

• Data-Driven Design: Emphasis on hypothesis testing, rapid iteration, and data analysis (A/B testing, Lighthouse scores) to inform design and development decisions.

• Agile Development: Fast-paced, iterative approach to building and deploying web pages, prioritizing speed and continuous improvement.

• Outcome-Oriented: Focus on achieving specific, measurable outcomes (e.g., conversion lifts, build time reduction) rather than just task completion.

Company Website: wingassistant.com (derived from domain_derived)

📝 Enhancement Note: The company culture described is typical of a high-growth tech startup, emphasizing speed, impact, and autonomy. For operations professionals, this means a dynamic environment where their contributions are directly tied to business results and where agility is key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized individual contributor focused on front-end web development and design operations. While not a traditional "operations" title, the responsibilities directly support operational goals in marketing and growth.

Reporting Structure: Expected to report to a senior marketing or growth leader, with a high degree of autonomy and direct interaction with founders.

Operations Impact: The Framer Expert's work directly influences lead generation, conversion rates, and the overall effectiveness of marketing campaigns. Strong performance can lead to significant improvements in CAC and marketing ROI, making this role crucial for revenue operations.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in Framer, motion design, and performance optimization, becoming a go-to expert within the company.

• Expanded Responsibilities: Potentially move into broader web development, UI/UX lead roles, or even contribute to the strategic direction of marketing technology stack.

• Leadership Potential: For exceptional performers, opportunities for mentorship, team lead roles, or contributing to strategic operational planning may arise, especially given the company's growth trajectory and emphasis on "serious upside."

• Skill Diversification: Access to a full AI and design stack provides opportunities to explore and integrate emerging technologies into their workflow, broadening their skill set.

📝 Enhancement Note: The growth trajectory is tied to impact and performance rather than rigid hierarchical structures, common in operations roles within startups. The emphasis on "rapid salary growth" and "serious upside" indicates a strong potential for career acceleration for high achievers.

🌐 Work Environment

Office Type: Fully Remote. The company emphasizes a remote-first culture, allowing employees to work from anywhere.

Office Location(s): While fully remote, the company mentions optional "jams" (likely collaborative work sessions or retreats) in Hong Kong, India, or London, suggesting a global operational footprint or aspiration.

Workspace Context:

• Autonomy and Flexibility: Work from home or any location that facilitates productivity, with a focus on asynchronous communication and output.

• Technology-Rich Environment: Access to a comprehensive suite of AI and design tools, including Framer Pro, Figma, GPT-4, Claude, v0, LottieFiles, and Spline, supporting advanced workflows.

• Collaborative Culture: Despite being remote, opportunities for in-person collaboration exist through optional global "jams," fostering team cohesion and knowledge sharing.

Work Schedule:

• Flexible, with an expected output equivalent to a 40-hour work week. The emphasis is on achieving project milestones and measurable outcomes rather than strict adherence to set hours, aligning with the needs of operations that often require responsiveness and project completion.

📝 Enhancement Note: The remote-first and asynchronous nature requires strong self-discipline and communication skills, which are vital for success in many operations roles that often involve distributed teams and flexible schedules.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call (20 min): An initial screening to assess cultural fit, align on career goals, and discuss the role's expectations. Be prepared to articulate your understanding of the company's mission and how your Framer expertise contributes to AI-driven productivity.

• Async Test (Framer Build): A practical assessment where you'll be given a brief to build a mini hero section in Framer. This is a critical opportunity to showcase your technical skills, design eye, and ability to execute quickly and independently. Focus on clean code, effective animation, and responsiveness.

• Final Call (45 min): A live design critique with a founder and marketing lead. This session will delve deeper into your approach to design, problem-solving, performance optimization, and how you handle feedback. Be ready to discuss your portfolio projects and the rationale behind your design choices.

• Offer: The company aims for a swift hiring process, typically closing within 10-14 days.

Portfolio Review Tips:

• Highlight Framer Proficiency: Ensure your portfolio prominently features projects built in Framer, detailing the specific features used (variables, code overrides, CMS) and the complexity of the interactions.

• Quantify Your Impact: For each relevant project, clearly articulate the problem, your solution, and the measurable results achieved (e.g., conversion rate increase, performance improvement). Use specific metrics and data points.

• Showcase Motion Design: Include examples of your best motion design work, explaining how it enhances user experience and brand perception. Video demonstrations or interactive elements are highly recommended.

• Demonstrate Process: For case studies, walk through your thought process from brief to final execution, including any A/B testing, performance optimization, or design system considerations.

• Tailor to M32 AI: Research M32 AI's current web presence and marketing goals. Briefly explain how your skills and approach align with their vision for AI-powered productivity and striking web experiences.

Challenge Preparation:

• Async Test Strategy: Practice building responsive hero sections quickly in Framer. Focus on delivering a polished, functional component that meets the brief's requirements within a reasonable timeframe.

• Live Critique Readiness: Prepare to discuss your Framer projects in detail, defending your design decisions, explaining technical implementation, and articulating how your work drives business outcomes. Be ready to receive constructive feedback and discuss potential improvements.

• Performance & SEO: Brush up on best practices for Framer performance optimization and basic SEO implementation, as these are explicitly mentioned as requirements.

📝 Enhancement Note: The interview process is designed to assess practical skills and performance under pressure. The async test and live critique are crucial for demonstrating direct capability, mirroring how operations professionals are often evaluated on their ability to execute and optimize processes.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The core platform for building and deploying all web experiences. Expertise in Framer is non-negotiable, including advanced features like variables, code overrides, CMS, and component creation.

• Figma: Used for initial design conceptualization, prototyping, and asset creation before final implementation in Framer.

• AI Tools: Access to GPT-4, Claude, and v0 for potential content generation, design ideation, or code assistance.

• 3D/Animation Tools: Spline for 3D design and LottieFiles for advanced Lottie animation integration, suggesting a commitment to rich visual experiences.

Analytics & Reporting:

• Lighthouse: A key tool for measuring and ensuring web page performance, SEO, and accessibility standards. Expect to consistently achieve 90+ scores.

• A/B Testing Platforms: While not explicitly named, implied usage for running experiments directly within Framer or via integrated tools to measure conversion uplift.

CRM & Automation:

• CMS (Content Management System): Framer's built-in CMS capabilities will be used for managing dynamic content on landing pages.

• Integration Tools: While not specified, expect potential integration needs with marketing automation platforms or CRMs, common in operations roles.

📝 Enhancement Note: The technology stack is highly specialized, focusing on cutting-edge web design and AI tools. For operations professionals, understanding how these tools integrate and contribute to the overall marketing and sales funnel is key. Proficiency in Framer is the primary technical differentiator.

👥 Team Culture & Values

Operations Values:

• Output-Driven: High value placed on tangible results and measurable impact. Performance is key, and successful execution is rewarded significantly.

• Craftsmanship & Quality: A commitment to building "pixel-perfect" and "striking" web experiences, emphasizing attention to detail and aesthetic excellence.

• Speed & Agility: Thriving in a fast-iteration, founder-driven environment means embracing rapid development cycles and quick adaptation to new ideas or market feedback.

• Continuous Learning: Encouragement to utilize a learning budget for courses, plugins, and conferences, reflecting a culture of ongoing skill development, especially in AI and design.

• Autonomy & Ownership: "Zero micromanagement" and "full ownership" are core tenets, empowering individuals to take responsibility for their work and its outcomes.

Collaboration Style:

• Asynchronous Communication: The default mode of communication, requiring clear, concise written updates and documentation.

• Proactive Contribution: Expected to translate ideas into action and drive projects forward with minimal oversight.

• Feedback-Oriented: Openness to design critiques and iterative feedback from founders and marketing leads, crucial for refining web experiences.

• Knowledge Sharing: Documenting best practices and creating shared resources (component libraries, guides) to uplift the entire team's capabilities.

📝 Enhancement Note: The culture aligns with a performance-focused, agile startup environment. Operations professionals in such settings must be self-starters, data-oriented, and comfortable with rapid change and direct impact.

⚡ Challenges & Growth Opportunities

Challenges:

• High Performance Expectations: Consistently delivering "pixel-perfect" and "striking" landing pages with advanced animations while meeting strict performance budgets (Lighthouse 90+) and conversion goals.

• Rapid Iteration Cycles: Adapting to a fast-paced environment that requires quick design and build cycles, often with evolving requirements from founders.

• Balancing Creativity and Conversion: Juggling the need for unique, differentiating visual aesthetics with the primary objective of driving measurable conversion rates.

• Async Communication Mastery: Effectively collaborating and managing projects within an asynchronous framework, ensuring clarity and alignment without real-time interaction.

Learning & Development Opportunities:

• Deepening Framer Expertise: Becoming a master of Framer's advanced features, including code overrides and complex integrations.

• AI Tool Integration: Exploring and applying AI tools like GPT-4 and v0 to enhance design workflows and creative output.

• Performance & SEO Specialization: Gaining deeper insights into web performance optimization and SEO best practices within the context of high-conversion landing pages.

• Growth Hacking Exposure: Working closely with marketing and founders provides exposure to growth hacking strategies and the operational impact of web design on business metrics.

• Cross-Functional Learning: Opportunities to learn from product and marketing teams about broader business objectives and customer acquisition strategies.

📝 Enhancement Note: The challenges are directly tied to the demanding nature of high-growth startups and specialized technical roles. The opportunities focus on skill enhancement in cutting-edge technologies and their application to business growth, which is highly relevant for operations professionals looking to expand their toolkit.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing and building a Framer landing page to achieve a 20% lift in sign-ups for a new AI productivity tool?" (Focus on hypothesis, A/B testing, motion, and conversion elements).

• "Describe a time you had to balance a complex design or animation requirement with strict performance constraints (e.g., Lighthouse scores). How did you resolve it?" (Showcase problem-solving and technical trade-offs).

Company & Culture Questions:

• "What is your understanding of M32 AI's mission, and how do you see your role as a Framer Expert contributing to it?" (Research the company and connect your skills to their AI and productivity focus).

• "How do you thrive in an asynchronous, fast-iteration work environment? Can you provide an example?" (Highlight self-discipline, communication skills, and proactivity).

Portfolio Presentation Strategy:

• Outcome-First Storytelling: For each project, start with the business objective or challenge, then detail your Framer-based solution, and conclude with the measurable results and impact.

• Interactive Demos: Be prepared to live demo key Framer projects, showcasing the animations, interactions, and responsiveness.

• Technical Deep Dive: Be ready to explain your Framer techniques, code overrides (if used), CMS structure, and performance optimization strategies.

• A/B Test Rationale: Clearly articulate the hypotheses and methodology behind any A/B tests you've conducted.

• Cultural Alignment: Briefly touch upon how your working style (autonomy, speed, quality focus) aligns with the company's culture.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical skill but also a strategic understanding of how web design contributes to business operations, particularly revenue and marketing goals. The emphasis on measurable outcomes and problem-solving is critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided job link on jobs.lever.co.

• Tailor Your Resume: Emphasize Framer expertise, motion design capabilities, performance optimization experience, and any quantifiable results related to conversion rate optimization or lead generation. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features Framer projects, with clear case studies detailing challenges, solutions, and measurable outcomes. Highlight A/B testing experience and performance metrics.

• Prepare for the Async Test: Practice building a compelling hero section in Framer quickly, focusing on responsiveness, clean design, and effective use of animation.

• Research M32 AI: Understand their AI-driven productivity mission and current web presence. Prepare to articulate how your skills will contribute to their growth and brand differentiation.

• Practice Presentation: Rehearse walking through your portfolio projects, focusing on storytelling, technical explanations, and demonstrating how your work directly impacts business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.