Especialista UX/UI App

📍 Job Overview

Job Title: Especialista UX/UI App Company: BradesCard México Location: Guadalajara, Jalisco, Mexico Job Type: Full-time Category: UX/UI Design, Product Design Date Posted: 2026-01-13 Experience Level: Mid-Level (2-3 Years) Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of intuitive, user-centric digital experiences for the BradesCard mobile application, ensuring alignment with best-in-class usability practices.
• Translate complex features and value propositions into clear, concise, and effective visual elements that resonate with the target audience, bridging the gap between user interface and marketing materials.
• Drive improvements across the entire customer lifecycle through individual and collaborative project ownership, focusing on enhancing user engagement and satisfaction.
• Collaborate with internal and external stakeholders to gather requirements, analyze the application environment, identify usability challenges, and implement effective design solutions.

📝 Enhancement Note: This role is positioned as a mid-level "Especialista" (Specialist) with 2-3 years of required experience. The responsibilities indicate a hands-on design role with a strong emphasis on user-centered design principles and the execution of UI/UX across a mobile application. The hybrid work model and specific working hours (with potential weekend/night availability) are key details for candidates.

📈 Primary Responsibilities

• Lead individual and team projects focused on enhancing each stage of the customer lifecycle, from initial engagement to ongoing product interaction.
• Interpret product engagement data and collaborate with cross-functional teams to ensure designs accurately capture feature essence and adhere to established graphic standards.
• Partner with internal and external Bradescard team members to gather project requirements, assess the application's existing environment, and identify opportunities for design improvement.
• Define and create wireframes, mockups, and prototypes that clearly illustrate product/project functionality and the intended user experience.
• Iterate on design solutions based on user feedback, usability testing outcomes, and specific project requirements, ensuring continuous improvement.
• Design user interface graphical elements, storyboards, process flows, and site maps to support concept development and project implementation.
• Manage and oversee the implementation and testing of designs within the Content Management System (CMS), verifying accurate translation from design to live product.
• Conduct design adjustments based on moderate usability testing and iterative feedback from users.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (customer lifecycle improvement, feature essence) and tactical execution (wireframing, prototyping, CMS management). The emphasis on collaboration with "internal or external bradescard members" suggests a need for strong communication and stakeholder management skills. The mention of "moderate usability testing" implies a need for familiarity with user research methodologies.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in UX/UI Design, Digital Product Design, Graphic Design, or a closely related field.

Experience:

• Minimum of 2 to 3 years of professional experience in UX/UI design, with a focus on mobile applications.

Required Skills:

• Strong understanding of user experience (UX) and user interface (UI) design principles.
• Proficiency in user-centered design (UCD) methodologies and their application.
• Expertise in wireframing and prototyping tools, specifically Figma and Figjam.
• Intermediate to advanced knowledge of Content Management Systems (CMS).
• Experience with experience mapping tools such as Miro.
• Solid understanding of digital accessibility standards and best practices.
• Familiarity with user psychology principles and their impact on design.
• Basic knowledge of Adobe Creative Suite tools, including Adobe XD and Illustrator.

Preferred Skills:

• Experience conducting and analyzing usability testing.
• Familiarity with agile development methodologies.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to inform design decisions.
• Experience in the financial services or fintech industry.

📝 Enhancement Note: The required skills are specific and tool-oriented, emphasizing Figma, Figjam, and CMS proficiency. The inclusion of "basic knowledge" in Adobe tools suggests flexibility, but Figma/Figjam are clearly the primary tools. The preferred skills point towards a candidate who can not only design but also understand the development context and potentially contribute to a more holistic product development process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct projects that demonstrate a comprehensive UX/UI design process, ideally for mobile applications.
• Clearly articulate your role and contributions within each project, highlighting problem identification, user research, ideation, design execution, and iteration.
• Provide detailed case studies that explain the design rationale behind your decisions, focusing on how user needs and business objectives were met.
• Include examples of wireframes, user flows, interactive prototypes (demonstrating key functionalities), and final UI designs.
• Quantify the impact of your design solutions whenever possible, using metrics related to user engagement, conversion rates, task completion, or user satisfaction.

Process Documentation:

• Demonstrate a clear understanding of end-to-end design processes, from initial concept and user research to final implementation and post-launch analysis.
• Illustrate your ability to document design decisions, user flows, and interface specifications in a way that facilitates clear communication with development teams and stakeholders.
• Provide examples of how you have collaborated with product managers, developers, and other stakeholders throughout the design lifecycle.

📝 Enhancement Note: For a UX/UI role, a strong portfolio is paramount. The emphasis should be on demonstrating a structured design process, user-centric thinking, and the ability to translate concepts into tangible, user-friendly interfaces. Quantifiable results are crucial for showcasing impact.

💵 Compensation & Benefits

Salary Range:

• Based on market research for UX/UI Specialists with 2-3 years of experience in Guadalajara, Mexico, a competitive salary range is estimated to be between MXN $25,000 to $40,000 per month. This range accounts for the hybrid work model, the specialized skill set, and the benefits package offered.

Benefits:

• Hybrid work modality, offering a balance between remote work and in-office collaboration.
• Competitive salary commensurate with experience and skills.
• Grocery vouchers (Vales de despensa).
• Superior benefits package, indicating benefits beyond the legal minimum.
• 14 days of vacation from the date of hire.
• 20 days of annual bonus (aguinaldo).
• 15 days of vacation bonus at 100% of salary.
• 2.5% savings fund contribution.
• 80% subsidized cafeteria.
• Career development plan and opportunities for professional growth.
• Major Medical Insurance.
• Dental Insurance.
• Life Insurance.

Working Hours:

• Monday to Friday, 08:30 to 17:30 hrs (40 hours per week).
• Availability required for weekends or night shifts as needed, indicating a flexible approach to project demands.

📝 Enhancement Note: Salary estimation is based on general market data for similar roles in Guadalajara. The comprehensive benefits package is a significant draw for this role and should be highlighted. The mention of weekend/night availability is important for setting expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech (Credit Cards) Company Size: While a precise number isn't provided, Bradescard is backed by Bradesco, a major Latin American bank, suggesting a large, established organization with a significant presence in Mexico. The job listing mentions "more than 10 years of success in Mexico," indicating a mature and stable operation. Founded: Bradescard has over 10 years of operation in Mexico, with its parent company, Bradesco, being one of the most important banks in Latin America.

Team Structure:

• The UX/UI Specialist will likely be part of a product development or digital transformation team.
• Collaboration is expected with internal and external stakeholders, suggesting a matrixed or cross-functional team environment.
• Reporting structure is not explicitly detailed but implies a direct manager within the design or product department.

Methodology:

• The role emphasizes user-centered design (UCD) and creating intuitive interfaces.
• Collaboration and iterative design based on feedback are core to the methodology.
• The need to manage Content Management Systems (CMS) suggests a process that involves content integration and deployment alongside design.

Company Website: https://bradescardmexico.na.teamtailor.com/

📝 Enhancement Note: Bradescard's backing by Bradesco implies a stable, professional environment with strong corporate governance. The focus on digital growth and customer experience suggests a forward-thinking culture within the financial sector.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Specialist" level, indicating a focus on individual contribution and execution of design tasks with some project ownership. It's a stepping stone for individuals looking to deepen their UX/UI expertise. Reporting Structure: The role likely reports to a UX/UI Lead, Design Manager, or Product Manager. Collaboration will extend across product, development, and potentially marketing teams. Operations Impact: The UX/UI Specialist directly impacts the customer's experience with the BradesCard mobile application. Effective design leads to increased user adoption, engagement, satisfaction, and potentially higher conversion rates for financial products and services, directly contributing to business objectives and revenue.

Growth Opportunities:

• Skill Specialization: Deepen expertise in mobile UX/UI design, potentially exploring areas like user research, interaction design, or design systems.
• Leadership Potential: Progress to a Senior UX/UI Designer or Lead UX/UI Designer role, taking on more complex projects, mentoring junior designers, and influencing design strategy.
• Cross-Functional Mobility: Transition into related roles such as Product Design, Product Management, or User Research, leveraging a strong understanding of user needs and product development.
• Industry Exposure: Gain valuable experience within the financial services and fintech sector, a dynamic and growing industry.

📝 Enhancement Note: The "Specialist" title suggests a focus on core design skills. Growth opportunities are likely tied to demonstrating mastery in these skills and taking on more responsibility within design projects and team collaboration rather than a rapid managerial track, unless the company has a strong internal mobility program.

🌐 Work Environment

Office Type: Hybrid work model, combining remote flexibility with in-office collaboration. Office Location(s): Guadalajara, Zona las Fuentes, Jalisco, Mexico. This location is specified for the hybrid component.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates effective collaboration tools and practices to ensure seamless teamwork between remote and in-office personnel. Expect team meetings, design critiques, and brainstorming sessions.
• Operations Tools & Technology: Access to industry-standard design software (Figma, Figjam, Adobe Suite), prototyping tools, and potentially collaboration platforms like Miro.
• Team Interaction: Opportunities for direct interaction with designers, product managers, developers, and other stakeholders during in-office days, fostering knowledge sharing and synergy.

Work Schedule:

• Standard business hours (Monday-Friday, 08:30-17:30) with the expectation of flexibility for project deadlines or urgent issues, which may include weekend or evening availability.

📝 Enhancement Note: The hybrid nature requires candidates to be self-motivated and disciplined for remote work, while also being adaptable and engaged during in-office days. The expected flexibility in working hours is a critical factor for candidates to consider.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, interest, and cultural fit.
• Technical Interview/Portfolio Review: A deep dive into your portfolio, discussing specific projects, your design process, problem-solving approach, and tool proficiency (especially Figma/Figjam). Be prepared to walk through your case studies.
• Hiring Manager Interview: Discussion focused on experience, leadership potential (even at specialist level), team collaboration, and how you align with Bradescard's values and goals.
• Practical Exercise (Potentially): A small design challenge or case study to assess your problem-solving and design skills in a timed scenario.
• Final Interview/Offer: Discussion with senior leadership or HR for final approval and offer extension.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best showcase your mobile UX/UI skills and align with the job description.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, your design decisions, and the outcome. Use visuals effectively.
• Highlight Figma/Figjam: Since these are required tools, emphasize projects where you heavily utilized them for wireframing, prototyping, and UI design.
• Quantify Impact: Wherever possible, present metrics that demonstrate the success of your designs (e.g., improved conversion rates, reduced user errors, increased engagement).
• User-Centric Focus: Constantly emphasize how your designs addressed user needs and improved their experience.

Challenge Preparation:

• Understand the Context: If given a challenge, ensure you fully understand the problem statement and any constraints.
• Think Aloud: Articulate your thought process as you work through the challenge. Explain your assumptions and design rationale.
• Prioritize Key Features: Focus on delivering a core solution rather than trying to perfect every detail in a limited time.
• Sketching & Wireframing: Be ready to quickly sketch out ideas or create low-fidelity wireframes to convey your concepts.

📝 Enhancement Note: The portfolio review is the most critical stage for UX/UI roles. Candidates must be prepared to present their work in detail and articulate their thought process clearly, demonstrating their understanding of user-centered design principles and proficiency with required tools.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for wireframing, UI design, prototyping, and collaboration. Expect proficiency in creating components, design systems, and interactive prototypes.
• Figjam: Utilized for brainstorming, user flow mapping, experience mapping, and collaborative ideation sessions.
• Content Management Systems (CMS): Intermediate to advanced knowledge required for managing and implementing designs within the platform. Specific CMS is not named, so general familiarity is key.
• Miro: Used for creating experience maps, user journey maps, and facilitating collaborative workshops.

Analytics & Reporting:

• While not explicitly listed as required tools, an understanding of how to interpret analytics data (e.g., from Google Analytics, Mixpanel, etc.) to inform design decisions is highly valuable.

CRM & Automation:

• Familiarity with how UX/UI design impacts user journeys within CRM systems or marketing automation platforms can be beneficial, though not directly required by the listed tools.

📝 Enhancement Note: The emphasis on Figma and Figjam is clear. Proficiency in these tools is non-negotiable. Understanding how CMS platforms function in relation to design implementation is also a key technical requirement.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and meeting user needs to create exceptional digital experiences.
• Collaboration: A strong belief in teamwork and cross-functional partnerships to achieve common goals and deliver cohesive products.
• Innovation: A drive to explore new ideas, technologies, and design approaches to stay ahead in the competitive fintech landscape.
• Quality & Excellence: A dedication to producing high-quality, polished designs that reflect the brand's commitment to reliability and professionalism.
• Continuous Improvement: An ethos of learning from feedback, iterating on designs, and constantly seeking ways to enhance user satisfaction and product performance.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with product managers, developers, marketing, and potentially business analysts. Open communication and active listening are crucial.
• Feedback-Driven: A culture that values constructive feedback from peers and stakeholders to refine designs and ensure alignment with project objectives.
• Agile/Iterative: A likely approach that involves working in sprints, with regular check-ins and reviews to adapt designs based on evolving requirements or insights.

📝 Enhancement Note: The values suggest a team that is user-focused, collaborative, and driven by continuous improvement. Candidates should be prepared to discuss how they embody these values in their daily work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex financial product features into simple, intuitive user experiences that also meet business objectives and regulatory requirements.
• Hybrid Work Dynamics: Ensuring seamless collaboration, communication, and project continuity in a hybrid work environment, bridging the gap between remote and in-office team members.
• Adapting to Evolving Technology: Staying current with the latest UX/UI trends, mobile design patterns, and tool advancements in a rapidly changing digital landscape.
• Managing Multiple Projects: Juggling various design projects simultaneously, each with its own set of requirements, deadlines, and stakeholders.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to deepen expertise in specific UX/UI disciplines through workshops, courses, or certifications.
• Industry Conferences: Potential for attending relevant design and technology conferences to gain insights and network.
• Mentorship: Access to senior designers or product leaders who can provide guidance and support for career development.
• Exposure to Fintech: Gaining in-depth knowledge and experience within the dynamic financial technology sector.

📝 Enhancement Note: The challenges are typical for a UX/UI role in a growing tech/finance company. The growth opportunities highlight the potential for professional development and specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging UX/UI project you worked on. What was the problem, your approach, and the outcome?" (Focus on your process, decision-making, and quantifiable results).
• "How do you ensure your designs are user-centered while also meeting business objectives?" (Emphasize your methodologies for balancing these).
• "Walk me through your process for creating a mobile app feature from concept to final UI." (Detail your steps, tools, and collaboration points).
• "How do you handle constructive criticism or conflicting feedback on your designs?" (Showcase your adaptability and collaborative spirit).

Company & Culture Questions:

• "What interests you about Bradescard and this specific role?" (Research Bradescard's mission, values, and recent initiatives).
• "How do you see yourself contributing to our team's culture?" (Align your answer with the company values discussed).
• "Describe your experience working in a hybrid environment." (Highlight your self-management and communication skills).
• "How do you stay updated on the latest UX/UI trends and best practices?" (Demonstrate your commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure is Key: For each case study, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Outcome.
• Visual Storytelling: Use high-quality visuals (mockups, prototypes, user flows) to illustrate your points. Don't just show static screens; explain the interactions.
• Tool Proficiency: Be ready to discuss how you used Figma, Figjam, Miro, etc., to achieve your design goals. If possible, show interactive prototypes.
• Focus on Impact: Quantify results whenever possible. If direct metrics aren't available, articulate the intended impact and how you would measure it.
• Be Concise: Respect the interviewer's time. Practice your presentation to be clear and to the point.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong design process, excellent communication skills, and a genuine understanding of user-centered design. Being prepared to present the portfolio effectively is paramount.

📌 Application Steps

To apply for this UX/UI Specialist position:

• Submit your application through the provided link on the BradesCard México careers page.
• Portfolio Customization: Ensure your portfolio is up-to-date, prominently features mobile app design projects, and clearly highlights your proficiency with Figma, Figjam, and CMS. Tailor your project descriptions to address the responsibilities mentioned in the job posting.
• Resume Optimization: Craft a resume that emphasizes your 2-3 years of relevant experience, key skills (UX/UI, wireframing, prototyping, Figma, UCD, accessibility), and achievements. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, explaining your case studies, and answering common UX/UI interview questions. Be ready to discuss your experience in a hybrid environment and your understanding of user psychology.
• Company Research: Thoroughly research Bradescard México, its products, its parent company Bradesco, and its position in the Mexican financial market. Understand their brand values and digital initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.