Email Graphic Designer - 48791366701

📍 Job Overview

Job Title: Email Graphic Designer
Company: Activate Talent
Location: Colombia
Job Type: Full-time
Category: Marketing Operations / Creative Operations
Date Posted: 2025-11-13
Experience Level: 2-5 Years
Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the strategic design and optimization of email campaigns to drive customer engagement and support retention marketing initiatives.
• You will be responsible for creating visually compelling and high-performing digital assets that adhere to brand guidelines and are adapted for specific e-commerce platforms like Amazon.
• The position requires close collaboration with creative, marketing, and retention teams to ensure design objectives align with overall business goals.
• Key to this role is the ability to manage multiple design projects concurrently, optimize assets for responsive design, and contribute to data-driven design improvements through A/B testing.

📝 Enhancement Note: While the primary focus is graphic design, the integration of A/B testing suggestions and optimization for email marketing platforms like Klaviyo positions this role within the broader scope of Marketing Operations, emphasizing performance and data-driven decision-making in creative execution. The mention of Amazon e-commerce adaptations also suggests a need for understanding platform-specific design constraints and opportunities within a retail operations context.

📈 Primary Responsibilities

• Design and produce visually engaging and high-impact email campaign graphics that strictly adhere to established brand guidelines.
• Create and adapt digital assets specifically for e-commerce platforms, with a notable emphasis on Amazon's retail requirements and best practices.
• Collaborate daily with the Digital Art Director, Director of Retention, Retention Marketing Manager, and internal creative teams to define project scopes, understand requirements, and manage expectations effectively.
• Develop and optimize graphical assets for responsive design, ensuring consistent visual appeal and functionality across a wide range of devices, screen sizes, and email client environments.
• Utilize Figma as the primary tool for all graphic design tasks, and leverage Trello for comprehensive project management and workflow tracking.
• Maintain detailed project status updates and provide constructive feedback via ASANA, ensuring clear communication of progress and any potential roadblocks.
• Proactively manage and prioritize a pipeline of 15-20 email design projects per month, from initial concept ideation through to final asset delivery, in a fast-paced, deadline-driven environment.
• Ensure strict adherence to production schedules, with a particular focus on meeting all deadlines during high-demand periods such as Black Friday and Cyber Monday.
• Propose and implement strategic A/B testing initiatives for email designs, with the goal of gathering user engagement data and applying actionable insights to refine and enhance future design iterations.

📝 Enhancement Note: The emphasis on "asset adaptations for Amazon e-commerce" and "retention marketing" indicates a strong connection to revenue-generating activities. The responsibility for suggesting A/B tests for designs highlights a proactive approach to performance optimization, which is a core tenet of operations roles focused on improving conversion rates and customer lifetime value.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, or a closely related creative field.
Experience: A minimum of 2 years of professional experience specifically in graphic design, with a significant focus on creating and optimizing email marketing campaigns.

Required Skills:

• Graphic Design Expertise: Proven ability to create visually compelling and on-brand graphics for digital mediums.
• Email Campaign Design: Demonstrated experience in designing effective and engaging email newsletters, promotional emails, and drip campaigns.
• Figma Proficiency: Advanced skills in Figma for creating layouts, vector graphics, prototyping, and asset export.
• Responsive Design Principles: Solid understanding of designing for various screen sizes and email clients to ensure optimal viewing experiences.
• Project Management Tools: Experience using Trello for task management, workflow organization, and team collaboration.
• ASANA Proficiency: Demonstrated ability to use ASANA for project tracking, status updates, and team communication.
• Attention to Detail: Meticulous eye for detail in design execution, typography, color consistency, and brand alignment.
• Organizational Skills: Excellent ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high-volume environment.
• Communication & Collaboration: Strong verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• HTML/CSS for Email: Basic to intermediate knowledge of HTML and CSS, specifically as it applies to email development and troubleshooting rendering issues.
• Klaviyo or Similar Platforms: Familiarity with email marketing automation platforms such as Klaviyo, Mailchimp, HubSpot, or similar, understanding their design integration capabilities.
• Amazon E-commerce Design: Experience designing assets or understanding design requirements for Amazon product listings or promotional banners.
• A/B Testing Implementation: Experience in conceptualizing or implementing A/B tests for design elements within email campaigns.
• Digital Art Direction: Ability to interpret and execute creative direction from a Digital Art Director.

📝 Enhancement Note: The "Preferred Skills" section, particularly HTML/CSS for email and familiarity with platforms like Klaviyo, strongly suggests that this role, while design-centric, benefits from an understanding of the technical and operational aspects of email marketing execution and performance tracking, aligning it with Marketing Operations functions. The mention of Amazon e-commerce also points towards an understanding of retail operations and digital merchandising.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing at least 3-5 distinct email campaign projects, highlighting the strategic design choices and their intended impact (e.g., increased open rates, click-through rates, conversions).
• Examples of responsive design adaptations, demonstrating how the same core design was effectively implemented across different devices (desktop, tablet, mobile).
• Case studies or project descriptions that detail the problem statement, your design process, the tools used (especially Figma), and the measurable outcomes or learnings.
• Visual evidence of asset adaptations for specific platforms, such as Amazon e-commerce listings or banners, to showcase platform-specific design proficiency.
• Documentation of how A/B testing insights were incorporated into design revisions or future campaign strategies.

Process Documentation:

• Demonstrate a clear understanding of the end-to-end email design process, from brief to deployment.
• Showcase how you manage feedback and revisions from multiple stakeholders (e.g., Art Director, Marketing Managers) using project management tools like Trello and ASANA.
• Provide examples of how you ensure brand consistency and adherence to guidelines across all design outputs.
• Illustrate how you approach optimizing designs for performance, considering factors like load times, accessibility, and rendering across various email clients.

📝 Enhancement Note: The emphasis on showcasing "measurable outcomes or learnings" and demonstrating "optimizing designs for performance" within the portfolio requirements directly links this design role to operational objectives of efficiency and effectiveness, common in marketing and revenue operations. The requirement to document process and stakeholder management using tools like Trello and ASANA further reinforces an operations-centric approach.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Remote Email Graphic Designer with 2-5 years of experience in Colombia, the estimated annual salary range is approximately COP 35,000,000 to COP 60,000,000. This estimate considers the cost of living in Colombia, the demand for specialized design skills, and the full-time remote nature of the role.

Benefits:

• Full-time Employment: Secure, long-term employment with a defined role and responsibilities.
• Remote Work Flexibility: The ability to work from any location within Colombia, offering significant flexibility and work-life balance.
• PST Work Hours Alignment: Opportunity to work within Pacific Standard Time (PST) hours, which may offer unique collaboration windows or personal scheduling advantages depending on individual circumstances.
• Professional Development: Exposure to retention marketing strategies, A/B testing methodologies, and cross-functional team collaboration, fostering skill growth.
• Creative Collaboration: Opportunity to work with experienced creative and marketing professionals, contributing to impactful campaigns.

Working Hours: Full-time, aligning with Pacific Standard Time (PST) working hours. This typically translates to approximately 40 hours per week, with potential for extended hours during peak production periods (e.g., Black Friday/Cyber Monday).

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in Colombia, adjusted for remote work and the specific skill set. The benefits mentioned are derived from the job description's core offering of a full-time, remote position and common employment packages. The mention of PST working hours is a key detail for candidates to assess feasibility for their location within Colombia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Activate Talent operates within the recruitment and talent solutions industry, sourcing candidates for various client roles. The specific client this role supports is likely in the e-commerce, retail, or technology sector, given the focus on email campaigns, Amazon e-commerce, and retention marketing.
Company Size: Activate Talent is a recruitment agency, and the team size for this specific role will depend on the client company. However, the agency itself likely operates with a lean, agile team focused on efficient candidate placement. The client company's size could range from a growing startup to a large enterprise, impacting the scale and complexity of operations.
Founded: Information on the founding date for Activate Talent or its specific client is not provided. However, the context suggests a modern, digitally-focused organization that leverages remote talent and advanced marketing strategies.

Team Structure:

• Direct Reporting: The Email Graphic Designer will report to a Digital Art Director and collaborate closely with a Retention Marketing Manager and other internal creative team members.
• Cross-functional Collaboration: The role involves interaction with broader marketing teams and potentially e-commerce operations or product teams, especially for Amazon asset adaptations.
• Project Management Focus: The team utilizes Trello and ASANA for workflow management, indicating a structured yet agile approach to project execution.

Methodology:

• Data-Driven Design: Emphasis on A/B testing and using engagement insights to inform design decisions.
• Agile Production: Managing multiple projects with tight deadlines, especially during peak seasons, suggests an agile or sprint-based workflow.
• Collaborative Creation: Close teamwork and feedback loops between designers, art directors, and marketing managers are central to the process.

Company Website: https://activatetalent.com/ (This is the agency website; the client's website is not specified)

📝 Enhancement Note: The "Company Culture" section infers the operational context based on Activate Talent's role as a recruiter and the specific requirements of the design position. The focus on e-commerce and retention marketing suggests the client operates in a performance-driven environment where creative output directly impacts business metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, requiring 2-5 years of experience. It's a specialized individual contributor role focused on executing creative strategies within the marketing and operations framework. The emphasis on optimization and A/B testing offers a pathway toward more strategic creative roles or performance marketing specializations.

Reporting Structure: The designer reports to a Digital Art Director, who likely oversees the overall creative vision and quality. Collaboration with a Retention Marketing Manager indicates a direct link to business objectives and customer lifecycle management. Regular use of project management tools like Trello and ASANA suggests a structured reporting line for tasks and progress.

Operations Impact: The primary impact of this role is on customer engagement and conversion rates through visually effective email campaigns. By designing assets that resonate with target audiences and are optimized for various platforms (including Amazon e-commerce), the designer directly contributes to:

• Increased email open and click-through rates.
• Improved conversion rates on promotional offers.
• Enhanced brand perception and customer loyalty.
• Support for retention marketing goals and customer lifetime value.
• Streamlined digital asset production for e-commerce channels.

Growth Opportunities:

• Specialization: Deepen expertise in email marketing design, responsive design, and e-commerce visual merchandising.
• Performance Optimization: Develop skills in A/B testing and data analysis to influence design strategy and drive measurable results.
• Cross-functional Exposure: Gain deeper understanding of retention marketing, e-commerce operations, and broader marketing strategies.
• Creative Leadership: Potential to move into senior design roles, team lead positions, or creative direction within a marketing or e-commerce context.
• Tool Proficiency: Master advanced features in Figma and gain proficiency in other relevant marketing automation and project management tools.

📝 Enhancement Note: This analysis frames the graphic design role through an operations lens, emphasizing its contribution to business metrics and potential for career progression within marketing operations or performance-focused creative roles. The structured reporting and use of project management tools are highlighted as indicators of operational maturity within the team.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Work is conducted from the employee's chosen location within Colombia.
Office Location(s): The role is specified as TELECOMMUTE and requires the employee to be based in Colombia. Specific city or region within Colombia is not mandated, offering flexibility.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a suitable home office environment conducive to focused design work and online collaboration.
• Digital Collaboration Tools: The primary workspace interaction will be through digital platforms such as Figma, Trello, ASANA, and communication tools (e.g., Slack, email, video conferencing).
• Team Interaction: While remote, regular virtual meetings and communication channels will facilitate interaction with the Digital Art Director, Marketing Manager, and other team members.

Work Schedule: The role requires adherence to Pacific Standard Time (PST) working hours. This means the daily schedule will need to align with PST business hours, regardless of the employee's local time zone within Colombia (which is typically UTC-5, 2-3 hours behind PST). This requires disciplined time management to effectively participate in team syncs and respond to time-sensitive requests.

📝 Enhancement Note: The remote nature of the role is emphasized, along with the critical requirement to align with PST working hours. This detail is crucial for operations roles that often depend on synchronous communication and collaboration across different time zones or business units.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, design skills, and relevant experience.
• Technical Interview: A discussion focused on your graphic design process, Figma proficiency, and understanding of email marketing best practices. You may be asked to walk through specific portfolio pieces.
• Skills Assessment/Design Challenge: Potentially a small design task or a discussion around a hypothetical design problem to evaluate your problem-solving skills, speed, and approach to creative briefs. This might involve adapting an existing design or creating a new concept.
• Team/Manager Interview: A conversation with the hiring manager (likely the Digital Art Director or a senior marketing team member) to assess cultural fit, collaboration style, and alignment with team objectives. Questions will likely focus on your experience with project management tools and remote work.
• Final Interview: A potential final round to discuss compensation, benefits, and confirm understanding of the role's expectations and PST work hours.

Portfolio Review Tips:

• Highlight Email Expertise: Ensure your portfolio prominently features your strongest email campaign designs. Clearly articulate the objective of each campaign and your role in achieving it.
• Showcase Figma Proficiency: Be prepared to discuss your workflow in Figma, including how you structure your files, use components, and export assets efficiently.
• Demonstrate Responsive Design: Include examples that explicitly show how your designs adapt across different screen sizes.
• Quantify Impact: Whenever possible, include metrics or explain the intended impact of your designs (e.g., "designed to increase click-through rates by X%").
• Detail Your Process: For each project, briefly explain your thought process, how you interpreted the brief, and any challenges you overcame. Mention your use of Trello/ASANA for project management.
• Amazon Adaptation Examples: If you have them, include examples of designs adapted for specific e-commerce platforms.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand all requirements, target audience, and objectives.
• Time Management: Practice working efficiently within a given timeframe, allocating time for concepting, design, and refinement.
• Focus on Strategy: Frame your solutions not just aesthetically, but also strategically, explaining how your design choices support the campaign's goals.
• Tool Familiarity: Be ready to use Figma for any practical design challenges.

📝 Enhancement Note: This section provides actionable advice tailored for a graphic design role within a marketing operations context, emphasizing the need to demonstrate not just creative skill but also an understanding of performance, process, and tool utilization relevant to operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design software for creating all visual assets, layouts, and prototypes for email campaigns. Proficiency is essential.
• Trello: Used for project management, task assignment, workflow visualization, and team collaboration on design projects.
• ASANA: Utilized for tracking project status, team progress, and communication regarding updates and feedback.

Analytics & Reporting:

• Email Marketing Platform (e.g., Klaviyo): Familiarity with platforms like Klaviyo is a plus, as it helps in understanding how designs are implemented and what metrics are tracked (open rates, click-through rates, conversions).
• A/B Testing Tools: While not explicitly listed as a tool to use, the role requires suggesting A/B tests, implying an understanding of how A/B testing is conducted within email marketing.

CRM & Automation:

• Basic HTML/CSS: A plus for understanding email code structure and potential minor edits or troubleshooting, though not a primary requirement.

📝 Enhancement Note: This section highlights the key operational tools (Figma, Trello, ASANA) critical for this role. The inclusion of email marketing platforms and A/B testing underscores the performance-oriented nature of the position, common in operations roles focused on optimizing marketing efforts.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering a high volume of quality work (15-20 emails/month) within tight deadlines, especially during peak seasons.
• Data-Driven Improvement: A commitment to using A/B testing and engagement data to inform and refine design strategies, moving beyond purely aesthetic considerations.
• Collaboration & Communication: Valuing open communication, clear feedback, and teamwork across creative and marketing departments.
• Adaptability & Flexibility: Willingness to pivot strategies and designs based on business needs, project requirements, and performance insights.
• Brand Stewardship: Upholding brand guidelines and ensuring consistent visual representation across all digital touchpoints.

Collaboration Style:

• Remote & Asynchronous: While PST hours provide some overlap, the team likely operates with a blend of synchronous (meetings) and asynchronous (Trello, ASANA, Figma comments) communication methods.
• Feedback-Centric: Openness to receiving and providing constructive feedback on designs to achieve optimal results.
• Cross-functional Partnership: Working closely with marketing managers and art directors to align creative output with business objectives.

📝 Enhancement Note: This section translates the job requirements into cultural values, emphasizing efficiency, data use, and collaboration, which are hallmarks of effective operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Consistently designing 15-20 emails per month while maintaining high quality and brand consistency.
• PST Time Zone Alignment: Working within PST hours from Colombia requires careful time management and potential adjustments to personal schedules.
• Balancing Creativity with Performance: Translating A/B testing insights and retention marketing goals into visually appealing designs without compromising aesthetics.
• Platform-Specific Adaptations: Designing effectively for diverse email clients and specific e-commerce platforms like Amazon, which have unique constraints.
• Remote Collaboration: Maintaining strong communication and collaboration effectively within a fully remote team environment.

Learning & Development Opportunities:

• Advanced Figma Techniques: Deepening expertise in Figma for complex layouts, interactive elements, and efficient asset management.
• Email Marketing Analytics: Gaining practical experience in interpreting email performance metrics and understanding their impact on design.
• E-commerce Design Best Practices: Developing a specialized skill set in designing for online retail environments, particularly on platforms like Amazon.
• Retention Marketing Strategy: Understanding the nuances of customer retention and how design supports these strategies.
• Cross-functional Project Exposure: Broadening understanding of marketing operations, project management workflows, and digital strategy.

📝 Enhancement Note: This section highlights potential operational challenges and growth paths, framing them as opportunities for skill development relevant to a career in marketing operations or performance-driven creative roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to completion. How do you incorporate brand guidelines and performance goals?" (Focus on process, tools like Figma/Trello, and strategic thinking.)
• "How do you approach A/B testing for email designs? Can you give an example of a test you suggested or implemented and the outcome?" (Demonstrates understanding of data-driven optimization.)
• "Walk me through a challenging email design project from your portfolio. What were the objectives, your approach, and the results?" (Showcase problem-solving, creativity, and impact.)
• "How do you ensure your designs are responsive and render correctly across various email clients and devices?" (Assesses technical understanding of email design constraints.)

Company & Culture Questions:

• "How do you manage your time and prioritize tasks when working remotely and juggling multiple projects?" (Assesses organizational and time management skills, crucial for operations.)
• "What is your experience collaborating with remote teams using tools like Trello and ASANA?" (Tests familiarity with operational workflows.)
• "How do you stay updated on design trends and best practices in email marketing?" (Evaluates commitment to continuous learning.)
• "Given our focus on retention marketing, how do you see design contributing to customer loyalty?" (Connects design to business objectives.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the tools used (Figma, etc.), your design process, and the results (or intended results).
• Highlight Figma Mastery: Be ready to discuss specific Figma features you used for efficiency and effectiveness.
• Quantify Where Possible: Use metrics if available, or clearly articulate the strategic intent behind design choices related to engagement or conversion.
• Address Amazon Adaptations: If you have relevant examples, explain how you tailored designs for specific e-commerce platforms.
• Showcase Responsiveness: Explicitly point out how your designs adapt across different devices.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates demonstrate not just their design talent but also their operational mindset, focus on performance, and proficiency with relevant tools, aligning with the expectations for a role that bridges creative execution and marketing operations.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your strongest email campaign designs, specifically highlighting examples of responsive design, Amazon asset adaptations (if applicable), and any projects where you suggested or implemented A/B tests. Tailor your presentation to showcase your understanding of performance optimization.
• Resume Optimization: Update your resume to clearly articulate your experience with Figma, Trello, ASANA, and any email marketing platforms like Klaviyo. Use keywords such as "email campaigns," "responsive design," "asset optimization," "A/B testing," "retention marketing," and "e-commerce." Quantify achievements where possible.
• Prepare for Portfolio Walkthrough: Be ready to discuss your design process, strategic thinking, and how you use tools to manage projects efficiently during an interview. Practice explaining your work with a focus on impact and collaboration.
• Research & Time Zone Awareness: Understand Activate Talent's role as a recruitment agency and research common practices in retention marketing and e-commerce design. Be prepared to discuss how you will effectively manage work within PST hours from your location in Colombia.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.