Email & Landing Page Designer - 45968577138

📍 Job Overview

Job Title: Email & Landing Page Designer
Company: Activate Talent
Location: Brazil
Job Type: Full-time
Category: Marketing Operations / Creative Design
Date Posted: October 17, 2025
Experience Level: Mid-level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Drive conversion optimization through expertly designed email campaigns and high-performing landing pages for a science-backed skincare brand.
• Collaborate with marketing, development, and other cross-functional teams to ensure seamless integration and accurate implementation of digital assets across various platforms.
• Translate creative briefs into visually compelling, brand-aligned digital experiences that enhance user engagement and support overall marketing objectives.
• Support broader digital marketing initiatives by contributing to social media graphics, website updates, and Amazon content creation.

📝 Enhancement Note: While this role is primarily focused on design, the emphasis on "driving conversions," "optimizing assets," and "performance improvement" indicates a strong connection to marketing operations and GTM strategies. The candidate will need to understand how their design choices directly impact business outcomes.

📈 Primary Responsibilities

• Design and construct visually engaging email campaigns that adhere to brand guidelines, aiming to increase engagement and conversion rates.
• Develop and optimize landing pages that effectively communicate key offers, new product launches, and campaign messaging, ensuring a clear path to conversion.
• Work in close partnership with developers to guarantee accurate and responsive implementation of designs across diverse devices and web browsers.
• Interpret creative briefs to produce thoughtful, user-centric designs that elevate the overall user experience and drive desired actions.
• Actively participate in A/B testing and data analysis of creative assets in collaboration with the marketing team to identify areas for performance enhancement.
• Provide design support for other digital marketing needs, including social media graphics, website visuals, and Amazon storefront content.
• Clearly articulate the rationale behind design decisions and effectively present creative concepts and strategies to internal stakeholders.

📝 Enhancement Note: The responsibility to "test, analyze, and iterate on creative assets for performance improvement" highlights the need for an operations-minded designer who can think strategically about campaign effectiveness and contribute to continuous optimization cycles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Media, Marketing, or a related field is implied. Experience: 3+ years of dedicated experience in digital or e-commerce design, with a preference for candidates with prior exposure to the beauty, skincare, or lifestyle product sectors.

Required Skills:

• Proven expertise in designing and building effective email campaigns (e.g., using platforms like Klaviyo, Mailchimp, or similar).
• Demonstrated experience in creating high-converting landing pages (experience with Shopify, Unbounce, Leadpages, or similar is a significant plus).
• Advanced proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator).
• Solid understanding of responsive design principles, user experience (UX), and user interface (UI) design best practices.
• Ability to translate marketing objectives and creative briefs into visually appealing and functionally sound digital assets.
• Experience collaborating closely with web developers, providing clear specifications and organized design files.
• Strong verbal and written communication skills, with a meticulous attention to detail.
• Effective time management and organizational skills to handle multiple projects simultaneously within a remote work environment.

Preferred Skills:

• Familiarity with e-commerce platforms such as Shopify.
• Experience with email marketing platforms like Klaviyo.
• Basic understanding of HTML and CSS for email and web development, enabling better collaboration with developers or minor front-end adjustments.
• Experience designing for Amazon storefronts or product listings.
• A portfolio showcasing strong results in conversion rate optimization for digital campaigns.

📝 Enhancement Note: The emphasis on "conversion-driven creative" and "performance improvement" suggests that candidates with a strong understanding of A/B testing methodologies and data analysis within design will be highly valued. While not explicitly required, basic HTML/CSS knowledge is a bonus, indicating a need for designers who can bridge the gap between creative and technical implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact email campaigns, showcasing design creativity, brand consistency, and measurable engagement metrics.
• Examples of landing pages designed for specific marketing objectives (e.g., product launches, lead generation, sales promotions), highlighting conversion-focused strategies.
• Case studies demonstrating the process of translating creative briefs into functional designs, including problem-solving and user experience considerations.
• Visuals of other digital assets such as social media graphics or website banners, exhibiting versatility and brand alignment.
• Documentation or screenshots that illustrate responsiveness and cross-device compatibility of your designs.

Process Documentation:

• Showcase examples of your workflow for designing and building emails and landing pages, from initial concept to final asset delivery.
• Include evidence of collaborative processes with developers or marketing teams, highlighting how feedback was incorporated.
• Demonstrate an understanding of iterative design processes, including how you would approach testing and optimization based on performance data.

📝 Enhancement Note: Candidates should prepare to discuss the design process behind their portfolio pieces, focusing on how their design choices contributed to specific business goals like increased click-through rates, lead generation, or sales conversions.

💵 Compensation & Benefits

Salary Range: For a mid-level Email & Landing Page Designer with 3+ years of experience in Brazil, a competitive salary range would typically fall between BRL 7,000 to BRL 12,000 per month, depending on specific skills, portfolio strength, and the client's compensation structure. This estimate is based on industry benchmarks for remote design roles in Brazil, considering the cost of living and market demand for specialized digital design skills.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to work with a fast-growing, science-backed skincare brand, contributing to impactful marketing initiatives.
• Collaboration with a dynamic, cross-functional team.
• Potential for professional development and exposure to various aspects of digital marketing.
• (Specific benefits like health insurance, paid time off, etc., would be detailed by Activate Talent or the client directly.)

Working Hours: Full-time, adhering to US Time Zone working hours. This implies a need for availability during core business hours in the US (e.g., 9 AM - 5 PM EST/PST), which may require adjustments for candidates in Brazil. Expectation is for approximately 40 hours per week.

📝 Enhancement Note: The requirement to work US Time Zone hours is a critical factor for candidates in Brazil. Salary estimates are provided in Brazilian Real (BRL) to reflect the local market.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the Beauty & Skincare sector, a highly competitive and visually driven market. This industry demands strong brand aesthetics and a keen understanding of consumer trends. Company Size: Activate Talent is an agency that partners with various companies. The client is described as a "fast-growing" brand, suggesting a dynamic, potentially startup-like environment within a larger organization. This often means a culture of agility, innovation, and direct impact. Founded: Specific founding date of the client brand is not provided, but its "fast-growing" status indicates a relatively recent or rapidly scaling operation.

Team Structure:

• The designer will likely be part of a broader marketing or creative team, reporting into a Marketing Manager or Creative Director.
• Close collaboration is expected with marketing specialists, content creators, developers, and potentially product managers.
• The remote nature of the role necessitates strong asynchronous communication skills and a proactive approach to team interaction.

Methodology:

• Data-driven decision-making is a core component, with a focus on A/B testing and performance analysis to inform design iterations.
• Agile methodologies may be employed, requiring flexibility and the ability to adapt to evolving campaign needs and priorities.
• Emphasis on conversion optimization and user experience as key drivers of success.

Company Website: https://www.activatetalent.com/ (Activate Talent's website) The client brand's website would be provided upon engagement.

📝 Enhancement Note: The "fast-growing" nature of the client brand suggests an environment where initiative, adaptability, and a results-oriented mindset are highly valued, traits that align well with operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for designers with 2-5 years of experience who can work independently on core design tasks and contribute to strategic campaign planning. It bridges the gap between junior execution and senior creative direction. Reporting Structure: The designer will report to a manager within the marketing or creative department, likely working closely with a marketing lead or a creative director who oversees campaign strategy and execution. Operations Impact: The designer's work directly impacts key revenue-generating activities by creating assets that drive customer acquisition, lead generation, and sales conversions. Their contribution is critical to the success of marketing campaigns and overall business growth.

Growth Opportunities:

• Deepen expertise in conversion-focused design and A/B testing within the high-demand beauty/skincare sector.
• Expand skill set into broader digital marketing areas, potentially including UI/UX for web platforms or advanced social media creative.
• Develop strategic thinking by contributing to campaign ideation and performance analysis.
• Gain experience working with different marketing automation and e-commerce platforms.
• Potential to move into senior design roles or specialize in areas like CRO (Conversion Rate Optimization) design.

📝 Enhancement Note: For a designer, "operations" in this context refers to the structured processes and measurable outcomes of marketing campaigns. Growth opportunities lie in becoming a more strategic partner who understands and influences these operational metrics through design.

🌐 Work Environment

Office Type: Fully Remote. This offers significant autonomy and the ability to work from any location within Brazil. Office Location(s): Candidates must be based in Brazil to comply with local employment regulations for this role. Workspace Context:

• A self-managed home office environment is expected, requiring reliable internet access and a dedicated workspace conducive to focused design work.
• Collaboration will primarily occur through digital communication tools, emphasizing clear written and verbal exchange.
• Access to design software and project management tools will be provided or expected as part of the candidate's setup.

Work Schedule: Full-time with a requirement to align with US Time Zone working hours. This necessitates proactive time management to ensure availability for meetings and real-time collaboration with US-based teams.

📝 Enhancement Note: The remote nature and US Time Zone requirement mean that strong self-discipline and excellent asynchronous communication skills are paramount. Candidates should be comfortable managing their own schedules to meet these demands.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with Activate Talent to assess general qualifications, experience, and cultural fit.
• Portfolio Review & Skills Assessment: A more in-depth session with the hiring manager or a senior designer. This will involve a walkthrough of the candidate's portfolio, focusing on relevant email and landing page designs, and may include a discussion of design rationale and problem-solving.
• Design Challenge (Potential): A practical exercise may be assigned to evaluate design skills, speed, and ability to translate a brief into a functional concept.
• Final Interview: A meeting with key stakeholders or the client to discuss strategic alignment, team fit, and final approval.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that directly showcase email and landing page design for e-commerce or lead generation.
• Highlight Impact: For each project, clearly articulate the objective, your role, the design process, and – crucially – the results. Quantify success with metrics like conversion rates, engagement uplift, or sales figures.
• Showcase Process: Be prepared to walk through your design thinking, from understanding the brief to iterating based on feedback or testing. This demonstrates your operational approach to design.
• Brand Alignment: Ensure your portfolio reflects an ability to adapt to different brand styles, particularly for the skincare/beauty industry if possible.
• Technical Proficiency: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, and any experience with email/landing page platforms.

Challenge Preparation:

• If a design challenge is provided, thoroughly analyze the brief and understand the target audience and business objectives.
• Prioritize clear visual hierarchy, strong calls-to-action, and brand consistency.
• Be mindful of time constraints and aim for a polished, well-reasoned deliverable.
• Prepare to present your solution, explaining your design choices and how they meet the brief's requirements.

📝 Enhancement Note: The emphasis on "conversion-driven creative" and "performance improvement" means that the portfolio review will likely focus heavily on the candidate's ability to demonstrate measurable business impact through their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and asset creation. Proficiency is a must.
• Adobe Creative Suite: Specifically Photoshop for image manipulation and Illustrator for vector graphics.
• Email Marketing Platforms: Experience with Klaviyo, Mailchimp, SendGrid, or similar is highly valued for designing and understanding email deployment.
• Landing Page Builders: Familiarity with platforms like Shopify, Unbounce, Leadpages, Instapage, or similar is beneficial for creating and optimizing landing pages.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret data to inform design decisions and measure campaign performance.
• Platform-specific Analytics: Familiarity with the reporting dashboards within email marketing and landing page tools.

CRM & Automation:

• While not a direct requirement, an understanding of how email and landing page designs integrate with CRM systems (like Salesforce, HubSpot) and marketing automation workflows is advantageous.

📝 Enhancement Note: The role requires proficiency in core design tools but also an understanding of how these designs function within marketing technology stacks, particularly those focused on email and lead generation.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by performance metrics and user behavior analysis.
• Customer-Centric: Designs are created with the end-user experience and conversion goals in mind.
• Collaborative: Open communication and teamwork are essential for success, especially in a remote setting.
• Agile & Adaptable: Willingness to iterate, test, and adjust designs based on campaign needs and market feedback.
• Detail-Oriented: A commitment to high-quality execution and brand consistency in all creative outputs.

Collaboration Style:

• Primarily asynchronous communication via project management tools and messaging platforms.
• Regular check-ins and feedback sessions with marketing and development teams.
• Emphasis on clear documentation and organized asset handoffs to ensure smooth workflows.
• A culture that encourages constructive feedback to drive continuous improvement in design and campaign performance.

📝 Enhancement Note: The values of being "data-driven," "customer-centric," and "agile" directly align with the operational mindset required for effective GTM execution, even in a creative role.

⚡ Challenges & Growth Opportunities

Challenges:

• US Time Zone Alignment: Adapting to working hours that differ significantly from Brazil's local time can be a challenge.
• Remote Collaboration: Maintaining strong team cohesion and effective communication without in-person interaction.
• Balancing Brand Aesthetics with Conversion Goals: Finding the optimal creative solutions that are both visually appealing and highly effective at driving business outcomes.
• Fast-Paced Environment: Keeping up with the demands of a "fast-growing" brand may require quick turnarounds and adaptability.

Learning & Development Opportunities:

• Specialization in CRO Design: Deepen expertise in designing for conversion rate optimization.
• E-commerce & Skincare Industry Insights: Gain valuable experience and knowledge within a specific, high-growth industry.
• Cross-functional Skill Development: Learn more about marketing strategy, A/B testing methodologies, and web development processes.
• Platform Expertise: Become highly proficient in leading email and landing page design tools.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight how this role can contribute to the candidate's development in strategically valuable areas that bridge creative and operational effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an email or landing page that significantly increased conversions. What was your process, and what were the key metrics?" (Focus on your design thinking, process, and ability to quantify results.)
• "How do you approach translating a creative brief into a visually compelling and conversion-optimized design?" (Highlight your understanding of user-centric design and marketing objectives.)
• "You're given a new product launch. How would you design a landing page and email campaign to maximize interest and pre-orders?" (Demonstrate your strategic approach to campaign design.)

Company & Culture Questions:

• "What interests you about working with a science-backed skincare brand?" (Show genuine interest in the industry and brand mission.)
• "How do you ensure your designs align with brand guidelines while also driving performance?" (Discuss your balance of creativity and strategic execution.)
• "Describe your experience working in a remote team environment and adhering to specific time zone requirements." (Address your self-discipline, communication style, and flexibility.)

Portfolio Presentation Strategy:

• Storytelling Approach: For each project, tell a story: the challenge, your solution (design process), and the outcome (measurable results).
• Focus on Metrics: Clearly present the KPIs you influenced and the impact of your designs. Use visuals to illustrate improvements (e.g., before/after screenshots).
• Demonstrate Collaboration: If applicable, explain how you collaborated with developers or marketing teams and how feedback shaped the final design.
• Showcase Figma Skills: Be ready to navigate Figma or provide a brief walkthrough of key interactive elements or design systems used in your projects.

📝 Enhancement Note: Interview preparation should emphasize demonstrating not just design talent, but also a strategic, results-oriented mindset that understands the operational impact of creative work.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided Workable link.
• Customize Your Resume: Tailor your resume to highlight experience in email and landing page design, conversion optimization, and proficiency with Figma and Adobe Creative Suite. Quantify achievements with specific metrics whenever possible.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work relevant to this role, and clearly articulates the business impact of your designs. Have specific case studies ready to discuss.
• Research the Client: Gain an understanding of the skincare industry and the client's brand (if identifiable) to demonstrate genuine interest and cultural fit.
• Practice Your Presentation: Rehearse walking through your portfolio, focusing on clearly explaining your design process and the results achieved. Be prepared to discuss your approach to remote collaboration and US Time Zone working hours.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Activate Talent or the client organization before making application decisions.

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