eCommerce Designer (Japanese Bilingual)

📍 Job Overview

Job Title: eCommerce Designer (Japanese Bilingual)
Company: Digital
Location: Shanghai, Shanghai, China
Job Type: FULL_TIME
Category: Operations (Marketing Operations / GTM Operations Support)
Date Posted: 2025-09-17T08:19:02.186
Experience Level: Mid-Level
Remote Status: On-site

🚀 Role Summary

• Support Go-To-Market (GTM) operations by creating visually compelling and localized eCommerce content for key Japanese platforms like Rakuten and Amazon.
• Drive online business growth through the design of engaging Product Detail Pages (PDPs), banner advertisements, and brand pages.
• Collaborate with marketing and sales teams to ensure content aligns with brand guidelines and campaign objectives, contributing to operational efficiency in content deployment.
• Monitor and analyze existing content performance, implementing improvements to enhance user engagement and conversion rates, thereby supporting overall GTM operations.
• Leverage graphic design and digital content production skills to enhance the online customer journey and contribute to revenue generation through optimized digital assets.

📝 Enhancement Note: While the title is "eCommerce Designer," the responsibilities of creating localized content for sales platforms (Rakuten, Amazon), developing promotional materials, and monitoring content execution strongly align with supporting GTM and Marketing Operations functions. The role focuses on operational execution within the digital commerce space to drive sales.

📈 Primary Responsibilities

• Design and produce high-impact, localized Product Detail Page (PDP) content tailored for Japanese eCommerce platforms such as Rakuten and Amazon, directly supporting sales channel operations.
• Develop and create promotional assets, including eye-catching banner advertisements and informative brand pages, to enhance visibility and drive traffic for consumer goods.
• Conduct regular monitoring of existing eCommerce content, tracking execution status, and identifying areas for improvement to maintain content quality and operational effectiveness.
• Implement content quality assurance measures and manage content updates and enhancements based on established company content guidelines and best practices for digital merchandising.
• Periodically review content performance metrics to inform design decisions and execute iterative improvements that optimize user engagement and conversion rates, contributing to sales operations efficiency.

📝 Enhancement Note: The responsibilities indicate a focus on the operational execution of digital content for sales, including platform-specific content creation, quality control, and performance monitoring, which are core to supporting GTM and Sales Operations.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Digital Marketing, Communications, or a related field is typically expected for roles involving content strategy and execution, though equivalent practical experience may be considered.
Experience: 2-5 years of experience in a design role, preferably within an agency, freelance setting, or directly with eCommerce platforms, with a demonstrated ability to produce high-quality digital assets. Experience in digital platform/eCommerce content production, including internships, is a significant advantage.

Required Skills:

• eCommerce Design: Proven ability to design visually appealing and effective content for online retail environments.
• Graphic Design Proficiency: Mastery of design principles and tools, with a strong emphasis on using Adobe Photoshop and other Adobe Creative Suite applications for content creation.
• Content Production: Experience in creating digital assets for various online channels, with a focus on PDPs and promotional materials.
• Japanese Language Proficiency: Fluency in Japanese (written and spoken) is essential for creating localized content and communicating effectively with the target market.
• English Language Communication: Ability to communicate effectively in English for internal team collaboration and understanding of global brand guidelines.

Preferred Skills:

• Digital Marketing Acumen: Understanding of digital marketing strategies and how design contributes to campaign success and customer acquisition.
• Photography/Videography: Basic skills in photography and videography to capture or enhance product imagery and video content for eCommerce.
• Platform Experience: Familiarity with specific Japanese eCommerce platforms like Rakuten and Amazon, including their content submission and best practice guidelines.
• Content Management Systems (CMS): Experience working with CMS platforms for uploading and managing digital content.

📝 Enhancement Note: The bilingual requirement and focus on platform-specific content strongly suggest a role supporting international market penetration, a key aspect of GTM operations. The emphasis on Photoshop and Adobe Suite indicates a need for strong technical design skills within an operational context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• eCommerce Content Examples: Showcase a range of product detail pages (PDPs), banner ads, and brand pages designed for online retail, demonstrating an understanding of conversion-focused design.
• Localization Case Studies: Include examples of content adapted for specific markets (particularly Japan), highlighting cultural relevance and language integration.
• Brand Guideline Adherence: Present projects where you successfully applied and maintained brand identity and guidelines across various digital assets.
• Process Improvement Demonstrations: Highlight instances where your design work led to measurable improvements in user engagement, click-through rates, or conversion rates on digital platforms.

Process Documentation:

• Workflow Design: Demonstrate understanding of the content creation workflow, from briefing and conceptualization to asset delivery and iteration, for digital eCommerce projects.
• Asset Management: Show experience in organizing and managing digital assets, ensuring version control and accessibility for various campaign needs.
• Performance Analysis Integration: Explain how you incorporate feedback and performance data into the design process to refine and optimize digital content.

📝 Enhancement Note: A strong portfolio demonstrating experience with localized content and platform-specific design for sales channels is crucial. The ability to articulate the process behind the creative output, including how it supports business objectives and performance, is key for operations-focused roles.

💵 Compensation & Benefits

Salary Range: For a Mid-Level eCommerce Designer with Japanese bilingual skills in Shanghai, China, the estimated annual salary range would typically fall between ¥150,000 to ¥250,000 (approximately $20,000 to $35,000 USD, subject to exchange rates). This estimate is based on industry benchmarks for design roles with specialized language skills in a major metropolitan area like Shanghai, considering the company's multinational nature.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, and conferences related to design, digital marketing, and eCommerce.
• Relocation Assistance: Potential support for candidates relocating to Shanghai.
• Employee Discounts: Discounts on the company's consumer goods.

Working Hours: The standard working hours are typically 40 hours per week, Monday through Friday, with potential for some flexibility to accommodate project deadlines and cross-time zone collaboration, though the role is primarily on-site.

📝 Enhancement Note: Salary estimates are based on general market data for similar roles in Shanghai. Specific compensation will depend on the candidate's experience, qualifications, and the company's compensation structure. The benefits package is assumed to be competitive for a multinational firm.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the consumer and industrial goods sector, indicating a focus on tangible products and potentially a broad customer base. This context means the design work directly impacts product sales and brand perception in the market. Company Size: Being a multinational firm, "Digital" likely represents a significant global presence with a substantial employee base, offering opportunities for structured career paths and exposure to diverse business operations. This scale suggests established processes and a need for standardized, high-quality output. Founded: Information on the founding year is not provided, but as a multinational firm, it implies a history of growth and market establishment, likely with dedicated departments handling various aspects of operations, including marketing and sales support.

Team Structure:

• The eCommerce Designer will likely be part of a broader marketing or digital team, potentially reporting to a Marketing Manager or Digital Operations Lead.
• The team structure may include specialists in digital marketing, content creation, SEO, and platform management, requiring strong collaboration with these functions.
• Cross-functional collaboration will be essential with product marketing, sales, and potentially IT or supply chain teams to ensure content accuracy and alignment with overall business objectives.

Methodology:

• Data-Driven Design: Emphasis on using analytics from platforms like Rakuten and Amazon to inform design choices and optimize content for performance.
• Agile Content Development: Potentially employing agile methodologies for content creation and iteration to respond quickly to market trends and campaign needs.
• Localization Best Practices: Adhering to proven methods for adapting content to resonate with the Japanese consumer market, ensuring cultural sensitivity and linguistic accuracy.

Company Website: https://jobs.workable.com/company/3xiRQ1z94WTW6LtSznd2pi/jobs-at-digital

📝 Enhancement Note: As a multinational consumer and industrial firm, "Digital" likely has robust operational frameworks. The designer's role is to execute within these frameworks, ensuring brand consistency and driving sales through effective digital content for the Japanese market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, meaning it requires a solid foundation of design skills and some professional experience. The individual will be expected to work with a degree of independence on assigned projects, contributing to the operational execution of marketing and sales strategies. The scope involves creating and managing digital assets that directly influence online sales performance. Reporting Structure: The eCommerce Designer will likely report to a Marketing Manager, Digital Marketing Lead, or a Head of eCommerce Operations. This structure places them within a team responsible for digital channel performance and GTM execution. Operations Impact: The role's impact is directly tied to the effectiveness of the company's online sales channels in Japan. High-quality, localized content can significantly influence customer engagement, conversion rates, and ultimately, revenue generated through platforms like Rakuten and Amazon. The designer's work is a critical operational component of the GTM strategy for the Japanese market.

Growth Opportunities:

• Specialization: Potential to deepen expertise in eCommerce design, localization, and specific platform best practices (e.g., Rakuten, Amazon).
• Skill Expansion: Opportunities to develop skills in UI/UX design, digital marketing analytics, or basic photography/videography, broadening the operational toolkit.
• Leadership Track: With demonstrated success and expanded responsibilities, progression into a Senior Designer, Art Director, or a Digital Operations Management role could be possible.
• Cross-functional Exposure: Gain experience working with various departments, understanding how design integrates into broader GTM and sales operations strategies.

📝 Enhancement Note: The growth path in operations-focused design roles often involves deepening technical proficiency, expanding strategic input into GTM campaigns, and potentially moving into management or specialized subject matter expert roles within digital commerce operations.

🌐 Work Environment

Office Type: The role is designated as "On-site" in Shanghai, indicating a traditional office setting. This environment fosters direct collaboration, team cohesion, and immediate access to resources and colleagues. Office Location(s): Shanghai, China. This major metropolitan hub offers a dynamic business environment with access to talent and resources. Specific office details would need to be confirmed with the employer.

Workspace Context:

• Collaborative Environment: Expect a workspace designed for team interaction, likely with shared creative spaces and meeting rooms to facilitate brainstorming and project reviews.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), potentially project management tools, and company-specific digital asset management systems.
• Team Interaction: Frequent opportunities to collaborate with marketing, sales, and other creative professionals, fostering a dynamic and interactive work atmosphere.

Work Schedule: The standard work schedule is likely Monday to Friday, with typical business hours. While primarily on-site, there might be occasional flexibility for urgent project needs or international team coordination, though the primary expectation is in-office presence.

📝 Enhancement Note: The on-site requirement in a major city like Shanghai suggests a professional corporate environment. For operations roles, this usually means structured workflows and a focus on efficient, collaborative execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design capabilities.
• Technical Interview: An assessment of your design skills, proficiency with tools like Photoshop, and understanding of eCommerce design principles. This may include a portfolio review where you present and discuss your work.
• Behavioral/Situational Interview: Questions focused on your experience with localization, collaboration, problem-solving, and how you handle design challenges in an operational context.
• Language Proficiency Test: Evaluation of your Japanese and English language skills to ensure effective communication.
• Final Interview: Potentially with a hiring manager or senior team member to discuss cultural fit and overall suitability for the role and team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects, focusing on eCommerce, localization, and digital content.
• Showcase Process: For each project, briefly explain the challenge, your approach, the tools used, and the outcome. Highlight how your design decisions supported business objectives.
• Highlight Localization: Clearly demonstrate your ability to adapt content for the Japanese market, showcasing cultural sensitivity and linguistic accuracy.
• Quantify Impact: If possible, include metrics or results that show the impact of your designs on engagement, conversion rates, or sales.
• Prepare to Discuss: Be ready to talk through your design choices, your problem-solving process, and your understanding of the platforms (Rakuten, Amazon).

Challenge Preparation:

• Design Exercise: You might be asked to complete a small design task or critique existing content, demonstrating your design thinking and execution skills under a time constraint.
• Localization Scenario: Prepare to discuss how you would approach designing content for a specific product or campaign targeting the Japanese market.
• Tool Proficiency: Be ready to discuss your experience with Photoshop and other design software, potentially demonstrating specific techniques.

📝 Enhancement Note: The interview process will likely assess not just design talent but also the ability to operate effectively within a business context, translate business needs into design solutions, and communicate proficiently in both required languages. A strong portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for creating and editing product detail page content, banners, and other visual assets. Proficiency is a must.
• Adobe Creative Suite: Familiarity with other tools like Illustrator, InDesign, or After Effects may be beneficial for broader content creation needs.
• Digital Asset Management (DAM) Systems: Experience with DAM systems for organizing, storing, and retrieving digital assets, ensuring brand consistency and efficient content deployment.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret website analytics to inform design decisions and measure content performance, though direct management may not be required.
• Platform-Specific Analytics: Familiarity with analytics dashboards provided by eCommerce platforms like Rakuten and Amazon to understand user behavior and content effectiveness.

CRM & Automation:

• Content Management Systems (CMS): Experience using CMS platforms to upload, manage, and publish digital content to various online channels.
• Project Management Software (e.g., Asana, Trello, Jira): Ability to use project management tools for task tracking, workflow management, and team collaboration in content production.

📝 Enhancement Note: Proficiency in Adobe Photoshop is explicitly required. Knowledge of eCommerce platforms' backend systems and analytics will be highly advantageous for understanding content performance and optimizing future designs.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering high-quality work on time and within project scope, crucial for operational success in content deployment.
• Data-Driven Decision Making: Valuing insights from performance metrics and analytics to guide design choices and continuously improve content effectiveness.
• Collaboration & Communication: Promoting open communication and teamwork across departments to ensure alignment and smooth execution of GTM strategies.
• Attention to Detail: Meticulousness in design execution, ensuring brand consistency, accuracy in localization, and adherence to platform specifications.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing, sales, and product teams to understand campaign goals and translate them into compelling visual content.
• Feedback Incorporation: Openness to receiving and acting upon feedback from stakeholders to refine designs and ensure they meet business objectives.
• Proactive Contribution: Encouraging team members to contribute ideas and solutions to improve design processes and content impact.

📝 Enhancement Note: The company culture likely values a blend of creative execution and operational discipline. Success in this role will depend on the ability to collaborate effectively and deliver measurable results through design within established operational frameworks.

⚡ Challenges & Growth Opportunities

Challenges:

• Localization Nuances: Adapting designs and messaging to resonate authentically with the Japanese consumer market, requiring cultural sensitivity and understanding of local trends.
• Platform Constraints: Navigating the specific design guidelines and technical limitations of different eCommerce platforms (e.g., Rakuten, Amazon) for content submission.
• Balancing Creativity and Business Goals: Ensuring creative output aligns with brand identity while also meeting strict performance objectives and driving sales.
• Keeping Up with Trends: Staying current with evolving eCommerce design trends, digital marketing strategies, and platform updates to maintain competitive content.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to master new design techniques or software relevant to digital marketing and eCommerce.
• GTM Strategy Insight: Gaining a deeper understanding of how design contributes to broader Go-To-Market strategies and sales operations.
• International Market Exposure: Developing expertise in designing for a specific international market (Japan), which can be a valuable career asset.
• Cross-Disciplinary Learning: Learning from colleagues in digital marketing, analytics, and sales to enhance understanding of the complete customer journey and sales funnel.

📝 Enhancement Note: The primary challenges will revolve around effective localization and performance-driven design within specific platform constraints. Growth opportunities lie in specializing in international eCommerce operations and expanding skill sets in related digital disciplines.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a product detail page for a new consumer good on Rakuten, considering Japanese consumer preferences and best practices?" (Focus on process, localization, and platform understanding).
• "Describe a time you had to adapt your design based on performance data or feedback. What was the outcome?" (Demonstrate data-driven design and adaptability).
• "How do you ensure your designs are both visually appealing and effective in driving conversions on eCommerce platforms?" (Highlight understanding of design for sales objectives).

Company & Culture Questions:

• "What interests you about working for a multinational consumer goods company like ours?" (Show genuine interest in the industry and company).
• "How do you approach collaboration with marketing and sales teams to achieve common goals?" (Emphasize teamwork and communication skills).
• "What are your thoughts on the current trends in Japanese eCommerce design?" (Demonstrate market awareness and passion for the field).

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: problem, solution, and result.
• Highlight Localization: Clearly articulate your process and considerations for adapting designs for the Japanese market.
• Showcase Tool Proficiency: Be ready to discuss your technical skills and how you leverage tools like Photoshop to achieve specific design outcomes.
• Quantify Impact: If possible, use numbers or data points to illustrate the success of your design work.

📝 Enhancement Note: Prepare to articulate your design process, demonstrate cultural sensitivity for the Japanese market, and showcase how your skills directly contribute to sales and operational goals within an eCommerce context. Bilingual communication skills will be assessed throughout.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link.
• Portfolio Customization: Tailor your portfolio to highlight relevant eCommerce design projects, particularly those involving localization for the Japanese market. Showcase examples of PDPs, banners, and brand pages.
• Resume Optimization: Update your resume to emphasize your proficiency in Adobe Photoshop, your bilingual Japanese/English skills, and any experience with digital platforms or content production for sales channels. Quantify achievements where possible.
• Interview Preparation: Practice discussing your design process, how you incorporate feedback, and your understanding of eCommerce best practices for Japanese platforms. Prepare to showcase your portfolio effectively.
• Company Research: Familiarize yourself with the company's consumer goods and its presence in the Japanese market. Understand the importance of localized digital content in driving sales operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.